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SProject Two - Stephens Life Magazine ReDesign

Project Three - Design Your Own Magazine

Project One - Inside Columbia 5

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Mini Project Two - Create Your Own Business

Mini Project Three - Olive Oil Spread

Mini Project One - Love Letter

Chapter Eight

Essay - Page 101 &117Chapter Ten

Chapter Six

IntakeResearchEnlarged IdeasComputer Play/IdeasFinal ExecutionReDesign



Single Letter & Infographic

IntakeFinal Business Card & Letterhead

Computer Sketches - Final Design

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What is Publication to me...?

publication design is having

and one foot outone foot in the box

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Project Two - Stephens Life Magazine ReDesign

Project Three - Design Your Own Magazine

Project One - Inside Columbia

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Project One - Inside Columbia - Intake

MATINNAE MILLER

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Project One - Inside Columbia - Research

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Project One - Inside Columbia - Computer Play & Ideas

[Cutlines submitted by writer:“A bad grizzly on a bad day — that’s way more than one person with a stick can fend off,” Stuart Nelson warns. Fortunately, he had no bear encounters while he was stranded in the Yukon.Nelson, 20 pounds lighter than usual, was delighted to partake in the “bush pizza” his European rescuers cooked on a huge iron skillet. “Grease was running down my chin,” he says. “I had seconds.”]

Lost In The Wild [headline]A Story Of Survival In The Last Frontier [subhead]

By Whitney DreierPhotos By L.G. Patterson

Stuart Nelson Jr. paddled his kayak expertly down the Little Wind River. The late August weather was warm and sunny, despite Nelson’s proximity to the Arctic Circle. Eroding spruce trees dangled from steep riverbanks into the water, their limbs dancing with the current in a deep, fast rhythm. “The thought went through my mind to be really careful here,” 58-year-old Nelson says. “These were not simple annoyances; they were serious obstacles.” No sooner had Nelson reminded himself of the dangerous situation than he rounded a bend and plowed straight into a fortress of heaving branches.“I knew I was going to hit it,” he recalls. “There was no way I could miss it.”The boat hit the sweeper, flipped over and became tangled in spruce boughs. “Well, this could be it,” thought Nelson, who, even with his life jacket on, couldn’t tell up from down as he descended below the water’s surface.* * * The Nelson family moved to Columbia from Kissimmee, Fla., when Nelson’s father accepted a position with the University of Missouri College of Veterinary Medicine. “Being a kid in Missouri, I loved the outdoors,” says Nelson, who spent much of his free time canoeing and camping around the state. The family traveled to Alaska in 1967, and it was there that Nelson had his first taste of the Last Frontier. “I went up to that big country, saw the land, the beautiful rivers, the mountains,” Nelson remembers. “It captured my imagination.” Nelson, a Hickman High School alumnus, later attended veterinary school at MU. In 1995, he became the chief veterinarian for the Iditarod Dog Sled Race — although because the 1,161-mile race across Alaska is a once-a-year event (beginning the first Saturday in March), Nelson also practices in Sandpoint, Idaho. “The Iditarod is my full-time part-time job,” he jokes. Every August, Nelson takes a “river month” in the Canadian wilderness. He’s completed 18 solo kayak trips, which adds up to about

6,000 miles of paddling in the Yukon. All of those trips have ended successfully — except his 2010 expedition. “This year was the first time I didn’t come out on my own,” he says. “I had to be rescued.”* * * When Nelson crawled out of the river on the afternoon of Aug. 23, his boat was pinned under the branches of the dying spruce. He felt stunned, shocked from the collision and the icy water. His No. 1 rule, “make no mistakes,” had been shattered. He climbed onto the tree and tried to free his boat. He pushed and pulled without success. He held onto the on sweeper and jumped on the kayak, which caused the current to spit the craft into the raging current. Nelson plummeted under water once more and realized his No. 2 rule was now broken: Never get separated from your boat. He tried to swim after his kayak — and the items stowed inside, which included his passport, cash, credit cards, driver’s license and satellite phone — but more sweepers intervened. He felt himself growing heavier in the water and crawled to the shore. He walked along Little Wind for seven hours with no sign of the boat. Around 11 p.m., he lay down to rest.Nelson awoke at dawn and continued his search, eating wild currents and blueberries as he walked. By the time he reached the larger Wind River, he’d accepted that his boat was gone. Suddenly, he heard an air-plane flying down the Little Wind. Clad in neutral colors, he jumped wildly and ran sideways, hoping to move into the pilot’s line of sight.“My natural instinct was to yell,” he says, “which was totally stupid because he couldn’t hear me.” The plane passed, and Nelson began to assess his situation. A large gravel bar sprawled along the confluence of the Little Wind and Wind Rivers. “What do I need for survival?” he thought, reviewing the area for food, shelter and firewood potential. A small depression protected from the wind by thick bushes seemed like a good place to set up camp.His camp, of course, was limited to the supplies attached to his person at the time of the crash. Fortunately for Nelson, he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside those pockets were two lighters, a signal mirror, a folding knife, a wire saw, flammable Sterno, a space blanket, tincture of iodine, 30 feet of parachute cord, three fishing lures and a fishing line. On his body, he wore water-resistant dry pants, a polypro shirt, a windbreaker and flim-sy fisherman shoes. That was going to have to be enough. Nelson had never been in a survival situation before, although he’d always made an effort to learn about the wilderness by reading and talking to people. Common sense told him to pace himself, to establish a routine. He spent his mornings collecting berries and firewood. He started at the farthest reaches of the gravel bar so that if he grew weak later, he wouldn’t have far to travel far for nourishment and supplies. He spent the bulk of his days watching the river and reflecting signals

MATINNAE MILLER

8


into the air with a mirror he wore on a cord around his neck. He tore his space blanket into flags in hopes the reflective material might catch the eyes of paddlers or pilots. One day, he tried unsuccessfully to light a tree on fire. On the riverbanks, he spelled “SOS” and “HELP” with rocks and sticks. His hands became blistered from hauling logs for the fire he kept going ‘round the clock. He gathered spruce boughs for a bed. He lay by the fire at night and wore his sunglasses to protect his eyes from the heat. He wasn’t afraid of being alone, but he did worry about hypothermia — the temperature might drop unexpectedly this time of year. One evening, “it just poured down rain like a good old Missouri thunderstorm,” Nelson recalls. He grew colder as his fire grew small-er. “That whole night, every time I woke up, it was like someone was there saying: ‘You’ve got to get up, you have to stoke the fire.’ ” He made it through the night alive. Nelson also worried about grizzly bear encounters and moose attacks, and about losing a fishing lure, which is why he rationed him-self to one foot-long grayling trout a day. He worried that people wouldn’t start looking for him until Sept. 11, when he was scheduled to fly from Anchorage to Idaho. “If I don’t make it by then, someone will come look for me,” he thought. “This could easily be a two-week deal by the time people realize I’m substantially overdue.” On the 10th day, Nelson prayed. “Being a Christian, there’s a provision for heaven and salvation; if I die, that’s the way it is.”He was comforted by the notion that at least he was doing something he enjoyed. “As soon as I finished that prayer, the sky opened up,” he remembers. “This bright sunshine shone down on me for five or 10 minutes, then closed up; that’s pretty impressive.” Three days later, the sun came out for good. That afternoon, Nelson dried his socks by the fire and applied iodine to an infected toenail. He stood up, glanced down the river and saw three red canoes floating 100 yards downstream. “I ran down the gravel bar, jumping and yelling,” he recalls of his barefooted sprint. “They had seen all my markers, but I was in a hole, so they didn’t actually see me.” The travelers, a Swiss-Canadian, four Swiss and one Ger-man, set up camp across the river before visiting Nelson. The stranded veterinarian explained his situation, and the group invited Nelson to eat and camp with them. That evening, Nelson slept under the stars by the fire, preferring not to use his new companions’ spare tent because “a cold tent is a cold tent.” Initially, the group was wary of another person upsetting the balance of their canoes and planned to leave Nelson with enough food until he could be rescued. But the group had a change of heart and decided Nelson should accompany them back to civilization. “Now I became a team member,” he says, and immediately began thinking of ways he could earn his keep on this new expedition. He decided to be the fire keeper; every morning, he collected wood, started a fire and

heated water. The septet traveled five more days across various rapids; Nel-son sat in the middle of a canoe, a dangerous spot that almost caused the boat to capsize. “Thank goodness we didn’t because I wasn’t into doing that again,” he says. * * *Nelson’s sister, Kimberly, is the food services director for Columbia’s Women’s & Children’s Hospital. On Sept. 9, she received a call from Dr. John Moody, who hadn’t heard from his veterinary partner and thought Nelson might be missing. A search-and-rescue team was being assembled and wanted to speak to Kimberly. “Oh my gosh, Stuart’s lost,” she thought after the call. “Oh my gosh.” Kimberly and her 86-year-old mother had thought perhaps Nelson’s lack of communication was due to a dead satellite phone battery. Kimberly learned that Black Sheep Aviation was scheduled to pick up a group of six paddlers in Taco Bar on Sept. 10. Search and rescue wanted to talk to those people before launching a rescue mission — perhaps they knew something about Nelson’s situation. “I started to pray,” Kimberly says. “I said: ‘Dear Lord, let six turn into seven. Let Stuart come out with these people.’ ”* * * On the afternoon of Sept. 10, the red canoe trio paddled into Taco Bar and waited for the plane that would fly them to Mayo. When the pilot arrived, Nelson introduced himself. “The whole world is looking for you!” the man exclaimed.* * * When Nelson visited his mother and sister in Columbia during the holidays, he told his story to the congregation of the Evan-gelical Free Church. He wore his life preserver and pulled items out of the oversized pockets as he spoke. “I just saw a wonderful part of my brother,” Kimberly says. “I learned Stuart was sensible; he plans these trips so intelligently … it’s been wonderful to have him alive.” What has Nelson learned?“It’s not survival gear if it’s not on your body,” he says. “That’s what this whole story is about.”

9


[Cutlines submitted by writer:“A bad grizzly on a bad day — that’s way more than one person with a stick can fend off,” Stuart Nelson warns. Fortunately, he had no bear encounters while he was strand-ed in the Yukon.Nelson, 20 pounds lighter than usual, was delighted to partake in the “bush pizza” his European rescuers cooked on a huge iron skillet. “Grease was running down my chin,” he says. “I had seconds.”]

Lost In The WildA Story Of Survival In The Last Frontier


Stuart Nelson Jr. paddled his kayak expertly down the Little Wind River. The late August weather was warm and sunny, despite Nelson’s proximity to the Arctic Circle. Eroding spruce trees dangled from steep riverbanks into the water, their limbs dancing with the current in a deep, fast rhythm. “The thought went through my mind to be really careful here,” 58-year-old Nelson says. “These were not simple annoyances; they were serious obstacles.” No sooner had Nelson reminded himself of the dangerous situation than he rounded a bend and plowed straight into a fortress of heaving branches.“I knew I was going to hit it,” he recalls. “There was no way I could miss it.”The boat hit the sweeper, flipped over and became tangled in spruce boughs. “Well, this could be it,” thought Nelson, who, even with his life jacket on, couldn’t tell up from down as he descended below the water’s surface.* * * The Nelson family moved to Co-lumbia from Kissimmee, Fla., when Nelson’s father accepted a position with the Univer-sity of Missouri College of Veterinary Med-icine. “Being a kid in Missouri, I loved the outdoors,” says Nelson, who spent much of

his free time canoeing and camping around the state. The family traveled to Alaska in 1967, and it was there that Nelson had his first taste of the Last Frontier. “I went up to that big country, saw the land, the beautiful rivers, the mountains,” Nelson remembers. “It captured my imagination.” Nelson, a Hickman High School alumnus, later attended veterinary school at MU. In 1995, he became the chief veteri-narian for the Iditarod Dog Sled Race — although because the 1,161-mile race across Alaska is a once-a-year event (beginning the first Saturday in March), Nelson also practic-es in Sandpoint, Idaho. “The Iditarod is my full-time part-time job,” he jokes. Every August, Nelson takes a “river month” in the Canadian wilderness. He’s completed 18 solo kayak trips, which adds up to about 6,000 miles of paddling in the Yukon. All of those trips have ended success-fully — except his 2010 expedition. “This year was the first time I didn’t come out on my own,” he says. “I had to be rescued.”* * * When Nelson crawled out of the river on the afternoon of Aug. 23, his boat was pinned under the branches of the dying spruce. He felt stunned, shocked from the collision and the icy water. His No. 1 rule, “make no mistakes,” had been shattered. He climbed onto the tree and tried to free his boat. He pushed and pulled with-out success. He held onto the on sweeper and jumped on the kayak, which caused the current to spit the craft into the raging cur-rent. Nelson plummeted under water once more and realized his No. 2 rule was now broken: Never get separated from your boat. He tried to swim after his kay-ak — and the items stowed inside, which included his passport, cash, credit cards, driver’s license and satellite phone — but more sweepers intervened. He felt himself growing heavier in the water and crawled to the shore. He walked along Little Wind for seven hours with no sign of the boat.

Around 11 p.m., he lay down to rest.Nelson awoke at dawn and continued his search, eating wild currents and blueber-ries as he walked. By the time he reached the larger Wind River, he’d accepted that his boat was gone. Suddenly, he heard an airplane flying down the Little Wind. Clad in neutral colors, he jumped wildly and ran sideways, hoping to move into the pilot’s line of sight.“My natural instinct was to yell,” he says, “which was totally stupid because he couldn’t hear me.” The plane passed, and Nelson be-gan to assess his situation. A large gravel bar sprawled along the confluence of the Little Wind and Wind Rivers. “What do I need for survival?” he thought, reviewing the area for food, shelter and firewood potential. A small depression protected from the wind by thick bushes seemed like a good place to set up camp.His camp, of course, was limited to the supplies attached to his person at the time of the crash. Fortunately for Nelson, he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside those pockets were two lighters, a signal mirror, a folding knife, a wire saw, flammable Sterno, a space blanket, tincture of iodine, 30 feet of parachute cord, three fishing lures and a fishing line. On his body, he wore water-re-sistant dry pants, a polypro shirt, a wind-breaker and flimsy fisherman shoes. That was going to have to be enough. Nelson had never been in a survival situation before, although he’d always made an effort to learn about the wilderness by reading and talking to people. Common sense told him to pace himself, to establish a routine. He spent his mornings collect-ing berries and firewood. He started at the farthest reaches of the gravel bar so that if he grew weak later, he wouldn’t have far to travel far for nourishment and supplies. He spent the bulk of his days watching the river and reflecting signals into the air with a mirror he wore on a cord around his

MATINNAE MILLER

10


neck. He tore his space blanket into flags in hopes the reflective material might catch the eyes of paddlers or pilots. One day, he tried unsuccessfully to light a tree on fire. On the riverbanks, he spelled “SOS” and “HELP” with rocks and sticks. His hands became blistered from hauling logs for the fire he kept going ‘round the clock. He gathered spruce boughs for a bed. He lay by the fire at night and wore his sunglasses to protect his eyes from the heat. He wasn’t afraid of being alone, but he did worry about hypothermia — the temperature might drop unexpectedly this time of year. One evening, “it just poured down rain like a good old Missouri thunder-storm,” Nelson recalls. He grew colder as his fire grew smaller. “That whole night, every time I woke up, it was like someone was there saying: ‘You’ve got to get up, you have to stoke the fire.’ ” He made it through the night alive. Nelson also worried about grizzly bear encounters and moose attacks, and about losing a fishing lure, which is why he rationed himself to one foot-long grayling trout a day. He worried that people wouldn’t start looking for him until Sept. 11, when he was scheduled to fly from Anchorage to Idaho. “If I don’t make it by then, someone will come look for me,” he thought. “This could easily be a two-week deal by the time people realize I’m substantially overdue.” On the 10th day, Nelson prayed. “Being a Christian, there’s a provision for heaven and salvation; if I die, that’s the way it is.”He was comforted by the notion that at least he was doing something he enjoyed. “As soon as I finished that prayer, the sky opened up,” he remembers. “This bright sunshine shone down on me for five or 10 minutes, then closed up; that’s pretty impressive.” Three days later, the sun came out for good. That afternoon, Nelson dried his socks by the fire and applied iodine to an

infected toenail. He stood up, glanced down the river and saw three red canoes floating 100 yards downstream. “I ran down the gravel bar, jumping and yelling,” he recalls of his barefooted sprint. “They had seen all my markers, but I was in a hole, so they didn’t actually see me.” The travelers, a Swiss-Canadian, four Swiss and one German, set up camp across the river before visiting Nelson. The stranded veterinarian explained his situation, and the group invited Nelson to eat and camp with them. That evening, Nelson slept under the stars by the fire, preferring not to use his new companions’ spare tent because “a cold tent is a cold tent.” Initially, the group was wary of another person upsetting the balance of their canoes and planned to leave Nelson with enough food until he could be rescued. But the group had a change of heart and decided Nelson should accompany them back to civ-ilization. “Now I became a team member,” he says, and immediately began thinking of ways he could earn his keep on this new expedition. He decided to be the fire keeper; every morning, he collected wood, started a fire and heated water. The septet traveled five more days across various rapids; Nelson sat in the mid-dle of a canoe, a dangerous spot that almost caused the boat to capsize. “Thank goodness we didn’t because I wasn’t into doing that again,” he says. * * *Nelson’s sister, Kimberly, is the food services director for Columbia’s Women’s & Chil-dren’s Hospital. On Sept. 9, she received a call from Dr. John Moody, who hadn’t heard from his veterinary partner and thought Nelson might be missing. A search-and-res-cue team was being assembled and wanted to speak to Kimberly. “Oh my gosh, Stuart’s lost,” she thought after the call. “Oh my gosh.” Kimberly and her 86-year-old mother had thought perhaps Nelson’s lack of commu-

nication was due to a dead satellite phone battery. Kimberly learned that Black Sheep Aviation was scheduled to pick up a group of six paddlers in Taco Bar on Sept. 10. Search and rescue wanted to talk to those people before launching a rescue mission — per-haps they knew something about Nelson’s situation. “I started to pray,” Kimberly says. “I said: ‘Dear Lord, let six turn into seven. Let Stuart come out with these people.’ ”* * * On the afternoon of Sept. 10, the red canoe trio paddled into Taco Bar and waited for the plane that would fly them to Mayo. When the pilot arrived, Nelson intro-duced himself. “The whole world is looking for you!” the man exclaimed.* * * When Nelson visited his mother and sister in Columbia during the holidays, he told his story to the congregation of the Evangelical Free Church. He wore his life preserver and pulled items out of the over-sized pockets as he spoke. “I just saw a wonderful part of my brother,” Kimberly says. “I learned Stuart was sensible; he plans these trips so intelli-gently … it’s been wonderful to have him alive.” What has Nelson learned?“It’s not survival gear if it’s not on your body,” he says. “That’s what this whole story is about.”

11


[Cutlines submitted by writer:“A bad grizzly on a bad day — that’s way more than one person with a stick can fend off,” Stuart Nelson warns. Fortunately, he had no bear encounters while he was stranded in the Yukon.Nelson, 20 pounds lighter than usual, was delighted to partake in the “bush pizza” his European rescuers cooked on a huge iron skillet. “Grease was running down my chin,” he says. “I had seconds.”]

Lost In The WildA Story Of Survival In The Last Frontier


Stuart Nelson Jr. paddled his kayak expertly down the Little Wind River. The late August weather was warm and sunny, despite Nelson’s proximity to the Arctic Circle. Erod-ing spruce trees dangled from steep riverbanks into the water, their limbs dancing with the current in a deep, fast rhythm. “The thought went through my mind to be really careful here,” 58-year-old Nelson says. “These were not simple an-noyances; they were serious obstacles.” No sooner had Nelson reminded himself of the dangerous situation than he rounded a bend and plowed straight into a fortress of heaving branches.“I knew I was going to hit it,” he recalls. “There was no way I could miss it.”The boat hit the sweeper, flipped over and became tangled in spruce boughs. “Well, this could be it,” thought Nelson, who, even with his life jacket on, couldn’t tell up from down as he descended below the water’s surface.* * * The Nelson family moved to Co-lumbia from Kissimmee, Fla., when Nelson’s father accepted a position with the University of Missouri College of Veterinary Medicine. “Being a kid in Missouri, I loved the out-doors,” says Nelson, who spent much of his

free time canoeing and camping around the state. The family traveled to Alaska in 1967, and it was there that Nelson had his first taste of the Last Frontier. “I went up to that big country, saw the land, the beautiful rivers, the mountains,” Nelson remembers. “It captured my imagination.” Nelson, a Hickman High School alumnus, later attended veterinary school at MU. In 1995, he became the chief veterinari-an for the Iditarod Dog Sled Race — although because the 1,161-mile race across Alaska is a once-a-year event (beginning the first Saturday in March), Nelson also practices in Sandpoint, Idaho. “The Iditarod is my full-time part-time job,” he jokes. Every August, Nelson takes a “river month” in the Canadian wilderness. He’s com-pleted 18 solo kayak trips, which adds up to about 6,000 miles of paddling in the Yukon. All of those trips have ended successfully — except his 2010 expedition. “This year was the first time I didn’t come out on my own,” he says. “I had to be rescued.”* * * When Nelson crawled out of the river on the afternoon of Aug. 23, his boat was pinned under the branches of the dying spruce. He felt stunned, shocked from the col-lision and the icy water. His No. 1 rule, “make no mistakes,” had been shattered. He climbed onto the tree and tried to free his boat. He pushed and pulled with-out success. He held onto the on sweeper and jumped on the kayak, which caused the cur-rent to spit the craft into the raging current. Nelson plummeted under water once more and realized his No. 2 rule was now broken: Never get separated from your boat. He tried to swim after his kayak — and the items stowed inside, which included his passport, cash, credit cards, driver’s license and satellite phone — but more sweepers intervened. He felt himself growing heavier in the water and crawled to the shore. He walked along Little Wind for seven hours with no

sign of the boat. Around 11 p.m., he lay down to rest.Nelson awoke at dawn and continued his search, eating wild currents and blueberries as he walked. By the time he reached the larger Wind River, he’d accepted that his boat was gone. Suddenly, he heard an airplane flying down the Little Wind. Clad in neutral colors, he jumped wildly and ran sideways, hoping to move into the pilot’s line of sight.“My natural instinct was to yell,” he says, “which was totally stupid because he couldn’t hear me.” The plane passed, and Nelson began to assess his situation. A large gravel bar sprawled along the confluence of the Little Wind and Wind Rivers. “What do I need for survival?” he thought, reviewing the area for food, shelter and firewood potential. A small depression protected from the wind by thick bushes seemed like a good place to set up camp.His camp, of course, was limited to the supplies attached to his person at the time of the crash. Fortunately for Nelson, he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside those pockets were two lighters, a signal mirror, a folding knife, a wire saw, flammable Sterno, a space blanket, tincture of iodine, 30 feet of para-chute cord, three fishing lures and a fishing line. On his body, he wore water-resistant dry pants, a polypro shirt, a windbreaker and flim-sy fisherman shoes. That was going to have to be enough. Nelson had never been in a survival situation before, although he’d always made an effort to learn about the wilderness by reading and talking to people. Common sense told him to pace himself, to establish a routine. He spent his mornings collecting berries and firewood. He started at the farthest reaches of the gravel bar so that if he grew weak later, he wouldn’t have far to travel far for nourish-ment and supplies. He spent the bulk of his days watching the river and reflecting signals into the air with a mirror he wore on a cord

MATINNAE MILLER

12


around his neck. He tore his space blanket into flags in hopes the reflective material might catch the eyes of paddlers or pilots. One day, he tried unsuccessfully to light a tree on fire. On the riverbanks, he spelled “SOS” and “HELP” with rocks and sticks. His hands became blistered from hauling logs for the fire he kept going ‘round the clock. He gathered spruce boughs for a bed. He lay by the fire at night and wore his sunglasses to protect his eyes from the heat. He wasn’t afraid of being alone, but he did worry about hypothermia — the temperature might drop unexpectedly this time of year. One evening, “it just poured down rain like a good old Missouri thunderstorm,” Nelson recalls. He grew colder as his fire grew smaller. “That whole night, every time I woke up, it was like someone was there saying: ‘You’ve got to get up, you have to stoke the fire.’ ” He made it through the night alive. Nelson also worried about grizzly bear encounters and moose attacks, and about losing a fishing lure, which is why he rationed himself to one foot-long grayling trout a day. He worried that people wouldn’t start looking for him until Sept. 11, when he was scheduled to fly from Anchorage to Idaho. “If I don’t make it by then, someone will come look for me,” he thought. “This could easily be a two-week deal by the time people realize I’m substantially overdue.” On the 10th day, Nelson prayed. “Being a Christian, there’s a provision for heaven and salvation; if I die, that’s the way it is.”He was comforted by the notion that at least he was doing something he enjoyed. “As soon as I finished that prayer, the sky opened up,” he remembers. “This bright sunshine shone down on me for five or 10 minutes, then closed up; that’s pretty impressive.” Three days later, the sun came out for good. That afternoon, Nelson dried his socks by the fire and applied iodine to an infected toenail. He stood up, glanced down the river and saw three red canoes floating 100 yards downstream. “I ran down the gravel bar,

jumping and yelling,” he recalls of his bare-footed sprint. “They had seen all my markers, but I was in a hole, so they didn’t actually see me.” The travelers, a Swiss-Canadian, four Swiss and one German, set up camp across the river before visiting Nelson. The stranded veterinarian explained his situation, and the group invited Nelson to eat and camp with them. That evening, Nelson slept under the stars by the fire, preferring not to use his new companions’ spare tent because “a cold tent is a cold tent.” Initially, the group was wary of another person upsetting the balance of their canoes and planned to leave Nelson with enough food until he could be rescued. But the group had a change of heart and decided Nelson should accompany them back to civi-lization. “Now I became a team member,” he says, and immediately began thinking of ways he could earn his keep on this new expedi-tion. He decided to be the fire keeper; every morning, he collected wood, started a fire and heated water. The septet traveled five more days across various rapids; Nelson sat in the middle of a canoe, a dangerous spot that almost caused the boat to capsize. “Thank goodness we didn’t because I wasn’t into doingthat again,” he says. * * *Nelson’s sister, Kimberly, is the food services director for Columbia’s Wom-en’s & Children’s Hospital. On Sept. 9, she received a call from Dr. John Moody, who hadn’t heard from his veterinary partner and thought Nelson might be missing. A search-and-rescue team was being assembled and wanted to speak to Kimberly. “Oh my gosh, Stuart’s lost,” she thought after the call. “Oh my gosh.” Kimberly and her 86-year-old mother had thought perhaps Nelson’s

lack of communication was due to a dead satellite phone battery. Kimberly learned that Black Sheep Aviation was scheduled to pick up a group of six paddlers in Taco Bar on Sept. 10. Search and rescue wanted to talk to those people before launching a rescue mission — perhaps they knew something about Nelson’s situation. “I started to pray,” Kimberly says. “I said: ‘Dear Lord, let six turn into seven. Let Stuart come out with these people.’ ”* * * On the afternoon of Sept. 10, the red canoe trio paddled into Taco Bar and waited for the plane that would fly them to Mayo. When the pilot arrived, Nelson introduced himself. “The whole world is looking for you!” the man exclaimed.* * * When Nelson visited his mother and sister in Columbia during the holidays, he told his story to the congregation of the Evangelical Free Church. He wore his life preserver and pulled items out of the oversized pockets as he spoke. “I just saw a wonderful part of my brother,” Kimberly says. “I learned Stuart was sensible; he plans these trips so intelligently … it’s been wonderful to have him alive.” What has Nelson learned?“It’s not survival gear if it’s not on your body,” he says. “That’s what this whole story is about.”

13


MATINNAE MILLER

14


15


MATINNAE MILLER

16

Project One - Inside Columbia - Final Execution

Lost in the Wild

which caused the current to spit the craft into the raging current. Nelson plummeted under water once more and realized his No. 2 rule was now broken: Never get separated from your boat. He tried to swim after his kayak — and the items stowed inside, which included his passport, cash, credit cards, driver’s license and satellite phone — but more sweepers intervened. He felt himself growing heavier in the water and crawled to the shore. He walked along Little Wind for seven hours with no sign of the boat. Around 11 p.m., he lay down to rest.Nelson awoke at dawn and continued his search, eating wild currents and blueberries as he walked. By the time he reached the larger Wind River, he’d accepted that his boat was gone. Suddenly, he heard an airplane flying down the Little Wind. Clad in neutral colors, he jumped wildly and ran sideways, hoping to move into the pilot’s line of sight.“My natural instinct was to yell,” he says, “which was totally stupid because he couldn’t hear me.” The plane passed, and Nelson began to assess his situation. A large gravel bar sprawled along the confluence of the Little Wind and Wind Rivers. “What do I need for survival?” he thought, reviewing the area for food, shelter and firewood potential. A small depression protected from the wind by thick bushes seemed like a good place to set up camp.His camp, of course, was limited to the supplies attached to his person at the time of the crash. Fortunately for Nelson,

descended below the water’s surface. The Nelson family moved to Columbia from Kissimmee, Fla., when Nelson’s father accepted a position with the University of Missouri College of Veterinary Medicine. “Being a kid in Missouri, I loved the outdoors,” says Nelson, who spent much of his free time canoeing and camping around the state. The family traveled to Alaska in 1967, and it was there that Nelson had his first taste of the Last Frontier. “I went up to that big country, saw the land, the beautiful rivers, the mountains,” Nelson remembers. “It captured my imagination.” Nelson, a Hickman High School alumnus, later attended veterinary school at MU. In 1995, he became the chief veterinarian for the Iditarod Dog Sled Race — although because the 1,161-mile race across Alaska is a once-a-year event (beginning the first Saturday in March), Nelson also practices in Sandpoint, Idaho. “The Iditarod is my full-time part-time job,” he jokes. Every August, Nelson takes a “river month” in the Canadian wilderness. He’s completed 18 solo kayak trips, which adds up to about 6,000 miles of paddling in the Yukon. All of those trips have ended successfully — except his 2010 expedition. “This year was the first time I didn’t come out on my own,” he says. “I had to be rescued.”

When Nelson crawled out of the river on the afternoon of Aug. 23, his boat was pinned under the branches of the dying spruce. He felt stunned, shocked from the collision and the icy water. His No. 1 rule, “make no mistakes,” had been shattered. He climbed onto the tree and tried to free his boat. He pushed and pulled without success. He held onto the on sweeper and jumped on the kayak,

he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside those pockets were two lighters, a signal mirror, a folding knife, a wire saw, flammable Sterno, a space blanket, tincture of iodine, 30 feet of parachute cord, three fishing lures and a fishing line. On his

body, he wore water-resistant dry pants, a polypro shirt, a windbreaker and flimsy fisherman shoes. That was going to have to be enough. Nelson had never been in a survival situation before, although he’d always made an effort to learn about the wilderness by reading and talking to people. Common sense told him to pace himself, to establish a routine. He spent his mornings collecting berries and firewood. He started at the farthest reaches of the gravel bar so that if he grew weak later, he wouldn’t have far to travel far for

nourishment and supplies. He spent the bulk of his days watching the river and reflecting signals into the air with a mirror he wore on a cord around his neck. He tore his space blanket into flags in hopes the reflective material might catch the eyes of paddlers or pilots. One day, he tried unsuccessfully to light a tree on fire. On the riverbanks, he spelled “SOS” and “HELP” with rocks and sticks. His hands became blistered from hauling logs for the fire he kept going ‘round the clock. He gathered spruce boughs for a bed. He lay by the fire at night and wore his sunglasses to protect

His No. 1 rule, “make

no mistakes,” had been shattered.

Stuart Nelson Jr. paddled his kayak

expertly down the Little Wind River. The late August weather was warm and sunny, despite Nelson’s proximity to the Arctic Circle. Eroding spruce trees dangled from steep riverbanks into the water, their limbs dancing with the current in a deep, fast rhythm. “The thought

went through my mind to be really careful here,” 58-year-old Nelson

says. “These were not simple annoyances; they were serious obstacles.” No sooner had Nelson reminded himself of the dangerous situation than he rounded a bend and plowed straight into a fortress of heaving branches.

“I knew I was going to hit it,” he recalls. “There was no way I could miss it.”The boat hit the

sweeper, flipped over and became tangled in spruce boughs. “Well,

this could be it,” thought Nelson,

who, even with his life jacket on, couldn’t

tell up from down as he

A Story of Survival in the Last Frontier

InsIde ColumbIa April 2013 104

By Whitney Dreier Photos By L.G. Patterson

his eyes from the heat. He wasn’t afraid of being alone, but he did worry about hypothermia — the temperature might drop unexpectedly this time of year. One evening, “it just poured down rain like a good old Missouri thunderstorm,” Nelson recalls. He grew colder as his fire grew smaller. “That whole night, every time I woke up, it was like someone was there saying: ‘You’ve got to get up, you have to stoke the fire.’ ” He made it through the night alive. Nelson also worried about grizzly bear encounters and moose attacks, and about losing a fishing lure, which is why he rationed himself to one foot-long grayling trout a day. He worried that people wouldn’t start looking for him until Sept. 11, when he was scheduled to fly from Anchorage to Idaho. “If I don’t make it by then, someone will come look for me,” he thought. “This could easily be a two-week deal by the time people realize I’m substantially overdue.” On the 10th day, Nelson prayed. “Being a Christian, there’s a provision for heaven and salvation; if I die, that’s the way it is.”

He was comforted by the notion that at least he was doing something he enjoyed. “As soon as I finished that prayer, the sky opened up,” he remembers. “This bright sunshine shone down on me for five or 10 minutes, then closed up; that’s pretty impressive.” Three days later, the sun came out for good. That afternoon, Nelson dried his socks by the fire and applied iodine to an infected toenail. He stood up, glanced down the river and saw three red canoes floating 100 yards downstream. “I ran down the gravel bar, jumping and yelling,” he recalls of his barefooted sprint. “They had seen all my markers, but I was in a hole, so they didn’t actually see me.” The travelers, a Swiss-Canadian, four Swiss and one German, set up camp across the river before visiting Nelson. The stranded veterinarian explained his situation, and the group invited Nelson to eat and camp with them. That evening, Nelson slept under the stars by the fire, preferring not to use his new companions’ spare tent because “a cold tent is a cold tent.” Initially, the group was wary

of another person upsetting the balance of their canoes and planned to leave Nelson with enough food until he could be rescued. But the group had a change of heart and decided Nelson should accompany them back to civilization. “Now I became a team member,” he says, and immediately began thinking of ways he could earn his keep on this new expedition. He decided to be the fire keeper; every morning, he collected wood, started a fire and heated water. The septet traveled five more days across various rapids; Nelson sat in the middle of a canoe, a dangerous spot that almost caused the boat to capsize. “Thank goodness we didn’t because I wasn’t into doing that again,” he says.

Nelson’s sister, Kimberly, is the food services director for Columbia’s Women’s & Children’s Hospital. On Sept. 9, she received a call from Dr. John Moody, who hadn’t heard from his veterinary partner and thought Nelson

might be missing. A search-and-rescue team was being assembled and wanted to speak to Kimberly. “Oh my gosh, Stuart’s lost,” she thought after the call. “Oh my gosh.” Kimberly and her 86-year-old mother had thought perhaps Nelson’s lack of communication was due to a dead satellite phone battery. Kimberly learned that Black Sheep Aviation was scheduled to pick up a group of six paddlers in Taco Bar on Sept. 10. Search and rescue wanted to talk to those people before launching a rescue mission — perhaps they knew something about Nelson’s situation. “I started to pray,” Kimberly says. “I said: ‘Dear Lord, let six turn into seven. Let Stuart come out with these people.’ ”

On the afternoon of Sept. 10, the red canoe trio paddled into Taco Bar and waited for the plane that would fly them to Mayo. When the pilot arrived, Nelson introduced himself. “The whole world is

looking for you!” the man exclaimed.

When Nelson visited his mother and sister in Columbia during the holidays, he told his story to the congregation of the Evangelical Free Church. He wore his life preserver and pulled items out of the oversized pockets as he spoke. “I just saw a wonderful part of my brother,” Kimberly says. “I learned Stuart was sensible; he plans these trips so intelligently … it’s been wonderful to have him alive.” What has Nelson learned?“It’s not survival gear if it’s not on your body,” he says. “That’s what this whole story is about.” •


...he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside...

two lightersa signal mirrora folding knife

a wire sawflammable Sterno

a space blankettincture of iodine

30 feet of parachute cord

three fishing luresa fishing line

17

Project One - Inside Columbia - ReDesign

pinned under the branches of the dying spruce. He felt stunned, shocked from the collision and the icy water. His No. 1 rule, “make no mistakes,” had been shattered.

He climbed onto the tree and tried to free his boat. He pushed and pulled without success. He held onto the on sweeper and jumped on the kayak, which caused the current to spit the craft into the raging current. Nelson plummeted under water once more and realized his No. 2 rule was now broken: Never get separated from your boat.

He tried to swim after his kayak — and the items stowed inside, which included his passport, cash, credit cards, driver’s license and satellite phone — but more sweepers intervened. He felt himself growing heavier in the water and crawled to the shore. He walked along Little Wind for seven hours with no sign of the boat. Around 11 p.m., he lay down to rest.

Nelson awoke at dawn and continued his search, eating wild currents and blueberries as he walked. By the time he reached the larger Wind River, he’d accepted that his boat was gone. Suddenly, he heard an airplane flying down the Little Wind. Clad in neutral colors, he jumped wildly and ran sideways, hoping to move into the pilot’s line of sight.

“My natural instinct was to yell,” he says, “which was totally stupid because he couldn’t hear me.”

The plane passed, and Nelson began to assess his situation. A large gravel bar sprawled along the confluence of the Little Wind and Wind Rivers. “What do I need for survival?” he thought, reviewing the area for food, shelter and firewood

became tangled in spruce boughs. “Well, this could be it,” thought Nelson, who, even with his life jacket on, couldn’t tell up from down as he descended below the water’s surface.

The Nelson family moved to Columbia from Kissimmee, Fla., when Nelson’s father accepted a position with the University of Missouri College of Veterinary Medicine. “Being a kid in Missouri, I loved the outdoors,” says Nelson, who spent much of his free time canoeing and camping around the state.

The family traveled to Alaska in 1967, and it was there that Nelson had his first taste of the Last Frontier. “I went up to that big country, saw the land, the beautiful rivers, the mountains,” Nelson remembers. “It captured my imagination.”

Nelson, a Hickman High School alumnus, later attended veterinary school at MU. In 1995, he became the chief veterinarian for the Iditarod Dog Sled Race — although because the 1,161-mile race across Alaska is a once-a-year event (beginning the first Saturday in March), Nelson also practices in Sandpoint, Idaho. “The Iditarod is my full-time part-time job,” he jokes.

Every August, Nelson takes a “river month” in the Canadian wilderness. He’s completed 18 solo kayak trips, which adds up to about 6,000 miles of paddling in the Yukon. All of those trips have ended successfully — except his 2010 expedition. “This year was the first time I didn’t come out on my own,” he says. “I had to be rescued.”

When Nelson crawled out of the river on the afternoon of Aug. 23, his boat was

potential. A small depression protected from the wind by thick bushes seemed like a good place to set up camp.

His camp, of course, was limited to the supplies attached to his person at the time of the crash. Fortunately for Nelson, he’d been wearing a life preserver with

two large pockets he’d sewn on years ago. Inside those pockets were two lighters, a signal mirror, a folding knife, a wire saw, flammable Sterno, a space blanket, tincture of iodine, 30 feet of parachute cord, three fishing lures and a fishing line. On his body, he wore water-resistant dry pants, a polypro shirt, a windbreaker and flimsy fisherman shoes. That was going to have to be enough.

Nelson had never been in a survival situation before, although he’d always made an effort to learn about the wilderness by reading and talking to people. Common

sense told him to pace himself, to establish a routine. He spent his mornings collecting berries and firewood. He started at the farthest reaches of the gravel bar so that if he grew weak later, he wouldn’t have far to travel far for nourishment and supplies. He spent the bulk of his days watching the river and reflecting signals into the air with a mirror he wore on a cord around his neck. He tore his space blanket into flags in hopes the reflective material might catch the eyes of paddlers or pilots. One day, he tried unsuccessfully to light a tree on fire. On the riverbanks, he spelled “SOS” and “HELP” with rocks and sticks.

His hands became blistered from hauling logs for the fire he kept going

His No. 1 rule, “make

no mistakes,” had been shattered.

Stuart Nelson Jr. paddled his kayak

expertly down the Little Wind River. The late August weather was warm and sunny, despite Nelson’s proximity to the Arctic Circle.

Eroding spruce trees dangled from steep riverbanks into the water, their

limbs dancing with the current in a deep, fast rhythm.

“The thought went through my mind to be really careful here,” 58-year-old Nelson says. “These were not simple annoyances; they were serious obstacles.” No sooner had Nelson reminded himself of the dangerous situation than he rounded a bend and plowed straight into a fortress of heaving branches.

“I knew I was going to hit it,” he

recalls. “There was no way I could miss it.”

The boat hit the sweeper,

flipped over and


Lost in the Wild

‘round the clock. He gathered spruce boughs for a bed. He lay by the fire at night and wore his sunglasses to protect his eyes from the heat. He wasn’t afraid of being alone, but he did worry about hypothermia — the temperature might drop unexpectedly this time of year. One evening, “it just poured down rain like a good old Missouri thunderstorm,” Nelson recalls. He grew colder as his fire grew smaller. “That whole night, every time I woke up, it was like someone was there saying: ‘You’ve got to get up, you have to stoke the fire.’ ” He made it through the night alive.

Nelson also worried about grizzly bear encounters and moose attacks, and about losing a fishing lure, which is why he rationed himself to one foot-long grayling trout a day.

He worried that people wouldn’t start looking for him until Sept. 11, when he was scheduled to fly from Anchorage to Idaho. “If I don’t make it by then, someone will come look for me,” he thought. “This could easily be a two-week deal by the time people realize I’m substantially overdue.”

On the 10th day, Nelson prayed. “Being a Christian, there’s a provision for heaven and salvation; if I die, that’s the way it is.”

He was comforted by the notion that at least he was doing something he enjoyed. “As soon as I finished that prayer, the sky opened up,” he remembers. “This bright sunshine shone down on me for five or 10 minutes, then closed up; that’s pretty impressive.”

Three days later, the sun came out for good. That afternoon, Nelson dried his socks by the fire and applied iodine to an infected toenail. He stood up, glanced down the river and saw three red canoes floating 100 yards downstream. “I ran down the gravel bar, jumping and yelling,” he recalls of his barefooted sprint. “They had seen all my markers, but I was in a hole, so they didn’t actually see me.”

The travelers, a Swiss-Canadian, four Swiss and one German, set up camp across the river before visiting Nelson. The stranded veterinarian explained his situation, and the group invited Nelson to eat and camp with them. That evening, Nelson slept under the stars by the fire, preferring not to use his new companions’ spare tent because “a cold tent is a cold tent.”

Initially, the group was wary of another person upsetting the balance of their canoes and planned to leave Nelson with enough food until he could

be rescued. But the group had a change of heart and decided Nelson should accompany them back to civilization. “Now I became a team member,” he says, and immediately began thinking of ways he could earn his keep on this new expedition. He decided to be the fire keeper; every morning, he collected wood, started a fire and heated water.

The septet traveled five more days across various rapids; Nelson sat in the middle of a canoe, a dangerous spot that almost caused the boat to capsize. “Thank goodness we didn’t because I wasn’t into doing that again,” he says.

Nelson’s sister, Kimberly, is the food services director for Columbia’s Women’s & Children’s Hospital. On Sept. 9, she received a call from Dr. John Moody, who hadn’t heard from his veterinary partner and thought Nelson might be missing. A search-and-rescue team was being assembled and wanted to speak to Kimberly.

“Oh my gosh, Stuart’s lost,” she thought after the call. “Oh my gosh.” Kimberly and her 86-year-old mother had thought perhaps Nelson’s lack of communication was due to a dead satellite phone battery.

Kimberly learned that Black Sheep

Aviation was scheduled to pick up a group of six paddlers in Taco Bar on Sept. 10. Search and rescue wanted to talk to those people before launching a rescue mission — perhaps they knew something about Nelson’s situation.

“I started to pray,” Kimberly says. “I said: ‘Dear Lord, let six turn into seven. Let Stuart come out with these people.’ ”

On the afternoon of Sept. 10, the red canoe trio paddled into Taco Bar and waited for the plane that would fly them to Mayo. When the pilot arrived, Nelson introduced himself. “The whole world is looking for you!” the man exclaimed.

When Nelson visited his mother and sister in Columbia during the holidays, he told his story to the congregation of the Evangelical Free Church. He wore his life preserver and pulled items out of the oversized pockets as he spoke.

“I just saw a wonderful part of my brother,” Kimberly says. “I learned Stuart was sensible; he plans these trips so intelligently … it’s been wonderful to have him alive.”

What has Nelson learned?“It’s not survival gear if it’s not on your

body,” he says. “That’s what this whole story is about.” •


“...he’d been wearing a life preserver with two large pockets he’d sewn on years ago. Inside...”• two lighters• a signal mirror• a folding knife • a wire saw• flammable Sterno• a space blanket• tincture of iodine• 30 feet of parachute

cord• three fishing lures• a fishing line

nelson survived with what was on his person. Could you survive with what you have on your body right now?

above: A map of the Yukon River where Nelson survivedBy Whitney Dreier Photos By L.G. Patterson

MATINNAE MILLER

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Project Two - Stephens Life ReDesign - Intake

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MATINNAE MILLER

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21

Project Two - Stephens Life ReDesign - Research

MATINNAE MILLER

22

Project Two - Stephens Life ReDesign - Research

23

Project Two - Stephens Life ReDesign - Pencils/Enlarged Ideas

MATINNAE MILLER

24

Project Two - Stephens Life ReDesign - Pencils/Enlarged Ideas

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Project Two - Stephens Life ReDesign - Pencils

MATINNAE MILLER

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Project Two - Stephens Life ReDesign - Computer Play

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Project Two - Stephens Life ReDesign - Final Design

StephenS.edu/StephenSlifeA lifeStYle MAGAZine fOR StephenS WOMen

LifeStephenSSp13

freshman Mistakes. Avoid Them!

Meet our new VPAA& her Southern Charm

Stephens’ new Beginnings

Moroccan Times in Missouri

StephenS.edu/StephenSlife

StephenS.edu/StephenSlifeA lifeStYle MAGAZine fOR StephenS WOMen

LifeStephenSSp13

freshman Mistakes. Avoid Them!

Meet our new VPAA& her Southern Charm

Stephens’ new Beginnings


StephenS.edu/StephenSlife

MATINNAE MILLER

28


hOllY COOk

Being a freshman in college can be unsettling. I know it was for me. Here are a few tips to follow that will help calm those nerves.

As a college freshman, there are many questions that run through your mind. What should I bring? How will I make friends? And what should my major be? However, there are far more important things to be concerned about during your four years of college.

L i s T e n u P !AvOid OuR MiStAkeS.

1Networking. Do it well. Do it now. Do it often.

Here at Stephens, the professors, advisers and staff want more than anything for their students to succeed. Get to know your professors and build a strong relationship with your adviser. I feel comfortable talking to my adviser about anything, which has helped me in numerous ways. Trust them, take advantage of their resources and respect them.

2Purchasing Textbooks. Wait.My freshman year I thought I was so

prepared, arriving on campus with every textbook, brand new and in hand. But, I quickly learned I was the complete opposite of prepared. Not only were some of my textbooks not used in class , but I also changed my class schedule to such an extent that I had to re-order the correct books. It was a mess. All in all, I suggest waiting. Test out your classes and find out if the books are a necessity. Some professors even place the textbooks on reserve in the library if requested. Books are expensive, do what you can to save money.

3Stay in Touch. Call Mom and Dad.Even though it is important to build

independence and learn to do things on your own, I highly suggest staying in touch with friends and family from back home. I am a senior and I usually call my mom multiple times a day. She is my support team and my happy place. Talking to family members and old friends keeps you sane and prevents homesickness. Don’t be too good for mom and dad. They are why you are here. Appreciate them and be grateful.

4Believe in Yourself. Don’t give up, stay driven and stay positive.

There will be times in your four years of college that you want to give up, leave, and go home, and trust me I’ve been there. But just know if you stick it out, you can and will do great things. Don’t let anyone get you down, or ruin your confidence. Believe you are the best and you can go anywhere.

5Discover Yourself. Change your mind, try new things and get involved.

College is the time in our lives to find out exactly who we are, so it is important that you take advantage of everything offered. For me, joining a sorority was one of the best decisions I made during college. However, I do regret not venturing out and joining more campus organizations. Get involved not only to build your résumé but to learn things about yourself and grow as a person.

6Have Fun. Being social does not make you a bad student.

Yes, this is college, and we are here to learn, but it is important that you have fun as well. Some of my greatest memories are from college, and I couldn’t say that if I had lived in the library or behind my desk day after day. You have to give yourself breaks, and you have to unwind. Don’t take this time for granted and have fun.

7 It will fly by. Enjoy every minute.It feels like yesterday that I was

sitting in Survey of Fashion, completely intimidated by the course and in complete awe listening to internship presentations. It is hard to believe that it is three years later, and in less than a few days I will be giving my own internship presentation to our freshmen class. I want the class of 2016 to take it from me when I say:

“You will be seniors in no time, so take my advice to heart, do your very best and enjoy yourselves. Good luck!”

LifeStephenS

9

Making a good first impression can be daunting, and the soccer team, currently in its first year at Stephens, recently found themselves in that situation. The newly assembled Stephen’s Soccer recently found themselves as a part of that commonality. The team’s first formal appearance came during their first game at 1 p.m. on Saturday at Columbia Cosmopolitan Recreation Area. They played against Missouri Baptist University.

Missouri Baptist is considered the best team in the NAIA, the conference in which Stephens sports teams compete. From Chesterfield, a suburb of St. Louis, Missouri Baptist is nine games into their season, making them both well practiced and well-prepared. Stephens lost with a final score of 0-14.

“There’s every reason to believe that this is going to be our most difficult game of the season. Everything is working against us,” Xander Kennedy, Stephens’ soccer coach said. “We’re playing the best team in the conference, we took their best punch, and we’re going to keep fighting.”

The game was closer than the disparity its final score suggests.“The other team is fighting for their goals– they’re not just waltzing in,” Clayton Kennedy, the coach’s brother, said from the sidelines.Briannica Ponder, a freshman player

and performance theatre major, came to similar conclusions.

“Our goalie has made a lot of good saves and defense is working really hard. We’re still learning technique, but we’ve got a lot of spirit to make up for it,” Ponder said. “First year teams never really do well, but we’re fighting harder because we’re new.”Not all the players left the game feeling so optimistic.“I’m super proud of the team as a whole, it just gets difficult because I feel like as co-captain and a senior it’s my job to carry the team,” Elsie Vieira, senior MPA major, said.Vieira credits much of her pessimism to her lack of time with the team. While others get to grow with the team, she has only one month to win with the Stars before the season ends and she graduates.A good number of students, faculty and staff attended the game. President Dianne Lynch, Deb Duren, director of student services, and James Walter, the school’s reference librarian, were among those rooting for the Stars.“I still think this is a success. We’re learning a lot and discovering where our strengths are,” Ponder said.While it may be too soon to expect our Stars to have big wins anytime soon, numbers aren’t the only measure of success.n

ew

Be

gin

nin

gs

By: Rudi Petry

29


Your only obligation in life is to be true to

yourself. ’’‘‘15

feATuReeditORiAl

Mississippi native, Annette Digby, did not get her start in

higher education, nor did she anticipate her career would take her where she has been, but her philosophy throughout her career transformation has remained intact: “Your only obligation in life is to be true to yourself.”

After completing her undergraduate and graduate studies at Mississippi State with degrees in education, Digby taught high school English for 12 years in Lownes County, MS. Although she misses K-12 even to this day, she knew she wanted something more out of education.

In 1989, Digby completed her doctorate education at the University of Alabama and accepted a position at the University of Arkansas-Fayetteville. Half of her time was spent as a faculty member; the other half, working in administration. After several years of this, Digby found herself at a crossroads: stay in Arkansas or leave and become a dean.

Digby chose the latter. She accepted an Associate Dean position at the City University of New York in the Bronx. After five years, Digby was promoted to

the Dean of Education. She stayed at CUNY for a total of seven years, but because she wanted to be closer to her family in Arkansas, she began applying for Vice President positions to work more closely with central administration, overseeing other academic departments. This brought her to Stephens College.

The first time she came to Stephens for her interview, Dr. Digby was sold on the entire atmosphere. Digby says, “It was the whole atmosphere at the college. Everyone at Stephens knows why we’re committed and this comes out clearly…”

Aside from professional strengths, Dr. Annette Digby is deeply rooted in her personal beliefs. First, she encourages students to have a work-life balance, inspired by a principal she worked with in Arkansas: “Work hard, play hard.”

She believes that, “If we let one area dominate our lives, we miss out on the wide range of experiences.” To her, this statement is particular to not only herself, but to the Stephens community at large.

By Michelle Niewald

VPAA

new vice president of Academic Affairs Wows With Southern Charm

16

feATuReeditORiAl

dr. Annette digby in her office located in LRW.

MATINNAE MILLER

30


MoroccanTiMes

T h e W a n d e r l u s t S e n i o r C o l l e c t i o n 2 0 1 2

22

Inspired by getaway colors, camel caravans, & the nomadic lifestyle, fashion design major Brittany Wallace and fashion communication major Mandy

Viar create a gypsy-inspired escape in Collegetown, USA.

feATuReviSuAl

23

1

2 3 4

1

2

3

4

Aturias quiatisque porupti doluptatas doloresed

fugia videbit ium quid magnimagnis con

cus. is quia con nos con porpos

cum sedias natempo ribus sequos doloribus,

31


LifeStephenSiDenTiTYviSuAl

fOnTs

pull Quotes

headline

flag/Cover

Century Gothic

Century Gothic, 108pt, first Word Regular (-80 kern), Second Word Bold (30 kern)W

Century Gothic, Regular, 9/10.8

Hoefler Text, Regular, 10/12

Century Gothic or helvetica, 28pt-32pt

Black & White with splashes of color, sparingly

4R x 6C, lined up to the page, .25 gutters

Century Gothic, Regular, 8/9.6

Century Gothic, 9pt, first Word Regular (-60 kern), Second Word Bold (-10 kern)

COLOR PALeTTe

Subheadline Century Gothic, As appropriate, 32-38

GRiD sTRuCTuRe

Captions

fOLiO (fOOTeR)

Body Copy

HeADeR/DePARTMenT PAGe iCOn

siZe 8.25 x 10.7580lb text, White Matte.5” but make great usage of another .5” if possible

PAPeRBLeeDs

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32

Project Two - Stephens Life ReDesign - ReDesign

STEPHENS.EDU/STEPHENSLIFEA LIFESTYLE MAGAZINE FOR STEPHENS WOMEN

LIFESTEPHENSSP13

Freshman Mistakes. Avoid Them!

Meet our New VPAA& Her Southern Charm

Stephens’ New Beginnings


STEPHENS.EDU/STEPHENSLIFE

STEPHENS.EDU/STEPHENSLIFEA LIFESTYLE MAGAZINE FOR STEPHENS WOMEN

LIFESTEPHENSSP13

Freshman Mistakes. Avoid Them!

Meet our New VPAA& Her Southern Charm

Stephens’ New Beginnings


STEPHENS.EDU/STEPHENSLIFE

33

Project Two - Stephens Life ReDesign - ReDesign

HOLLY COOK

Being a freshman in college can be unsettling. I know it was for me. Here are a few tips to follow that will help calm those nerves.

As a college freshman, there are many questions that run through your mind. What should I bring? How will I make friends? And what should my major be? However, there are far more important things to be concerned about during your four years of college.

L I S T E N U P !AVOID OUR MISTAKES.

1Networking. Do it well. Do it now. Do it often.

Here at Stephens, the professors, advisers and staff want more than anything for their students to succeed. Get to know your professors and build a strong relationship with your adviser. I feel comfortable talking to my adviser about anything, which has helped me in numerous ways. Trust them, take advantage of their resources and respect them.

2Purchasing Textbooks. Wait.My freshman year I thought I was so

prepared, arriving on campus with every textbook, brand new and in hand. But, I quickly learned I was the complete opposite of prepared. Not only were some of my textbooks not used in class , but I also changed my class schedule to such an extent that I had to re-order the correct books. It was a mess. All in all, I suggest waiting. Test out your classes and find out if the books are a necessity. Some professors even place the textbooks on reserve in the library if requested. Books are expensive, do what you can to save money.

3Stay in Touch. Call Mom and Dad.Even though it is important to build

independence and learn to do things on your own, I highly suggest staying in touch with friends and family from back home. I am a senior and I usually call my mom multiple times a day. She is my support team and my happy place. Talking to family members and old friends keeps you sane and prevents homesickness. Don’t be too good for mom and dad. They are why you are here. Appreciate them and be grateful.

4Believe in Yourself. Don’t give up, stay driven and stay positive.

There will be times in your four years of college that you want to give up, leave, and go home, and trust me I’ve been there. But just know if you stick it out, you can and will do great things. Don’t let anyone get you down, or ruin your confidence. Believe you are the best and you can go anywhere.

5Discover Yourself. Change your mind, try new things and get involved.

College is the time in our lives to find out exactly who we are, so it is important that you take advantage of everything offered. For me, joining a sorority was one of the best decisions I made during college. However, I do regret not venturing out and joining more campus organizations. Get involved not only to build your résumé but to learn things about yourself and grow as a person.

6Have Fun. Being social does not make you a bad student.

Yes, this is college, and we are here to learn, but it is important that you have fun as well. Some of my greatest memories are from college, and I couldn’t say that if I had lived in the library or behind my desk day after day. You have to give yourself breaks, and you have to unwind. Don’t take this time for granted and have fun.

7 It will fly by. Enjoy every minute.It feels like yesterday that I was

sitting in Survey of Fashion, completely intimidated by the course and in complete awe listening to internship presentations. It is hard to believe that it is three years later, and in less than a few days I will be giving my own internship presentation to our freshmen class. I want the class of 2016 to take it from me when I say:

“You will be seniors in no time, so take my advice to heart, do your very best and enjoy yourselves. Good luck!”

LIFESTEPHENS

9

Making a good first impression can be daunting, and the soccer team, currently in its first year at Stephens, recently found themselves in that situation. The newly assembled Stephen’s Soccer recently found themselves as a part of that commonality. The team’s first formal appearance came during their first game at 1 p.m. on Saturday at Columbia Cosmopolitan Recreation Area. They played against Missouri Baptist University.

Missouri Baptist is considered the best team in the NAIA, the conference in which Stephens sports teams compete. From Chesterfield, a suburb of St. Louis, Missouri Baptist is nine games into their season, making them both well practiced and well-prepared. Stephens lost with a final score of 0-14.

“There’s every reason to believe that this is going to be our most difficult game of the season. Everything is working against us,” Xander Kennedy, Stephens’ soccer coach said. “We’re playing the best team in the conference, we took their best punch, and we’re going to keep fighting.”

The game was closer than the disparity its final score suggests.“The other team is fighting for their goals– they’re not just waltzing in,” Clayton Kennedy, the coach’s brother, said from the sidelines.Briannica Ponder, a freshman player

and performance theatre major, came to similar conclusions.

“Our goalie has made a lot of good saves and defense is working really hard. We’re still learning technique, but we’ve got a lot of spirit to make up for it,” Ponder said. “First year teams never really do well, but we’re fighting harder because we’re new.”Not all the players left the game feeling so optimistic.“I’m super proud of the team as a whole, it just gets difficult because I feel like as co-captain and a senior it’s my job to carry the team,” Elsie Vieira, senior MPA major, said.Vieira credits much of her pessimism to her lack of time with the team. While others get to grow with the team, she has only one month to win with the Stars before the season ends and she graduates.A good number of students, faculty and staff attended the game. President Dianne Lynch, Deb Duren, director of student services, and James Walter, the school’s reference librarian, were among those rooting for the Stars.“I still think this is a success. We’re learning a lot and discovering where our strengths are,” Ponder said.While it may be too soon to expect our Stars to have big wins anytime soon, numbers aren’t the only measure of success.N

ew

Be

gin

nin

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By: Rudi Petry

MATINNAE MILLER

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Your only obligation in life is to be true to

yourself. ’’‘‘15

FEATUREEDITORIAL

Mississippi native, Annette Digby, did not get her start in

higher education, nor did she anticipate her career would take her where she has been, but her philosophy throughout her career transformation has remained intact: “Your only obligation in life is to be true to yourself.”

After completing her undergraduate and graduate studies at Mississippi State with degrees in education, Digby taught high school English for 12 years in Lownes County, MS. Although she misses K-12 even to this day, she knew she wanted something more out of education.

In 1989, Digby completed her doctorate education at the University of Alabama and accepted a position at the University of Arkansas-Fayetteville. Half of her time was spent as a faculty member; the other half, working in administration. After several years of this, Digby found herself at a crossroads: stay in Arkansas or leave and become a dean.

Digby chose the latter. She accepted an Associate Dean position at the City University of New York in the Bronx. After five years, Digby was promoted to

the Dean of Education. She stayed at CUNY for a total of seven years, but because she wanted to be closer to her family in Arkansas, she began applying for Vice President positions to work more closely with central administration, overseeing other academic departments. This brought her to Stephens College.

The first time she came to Stephens for her interview, Dr. Digby was sold on the entire atmosphere. Digby says, “It was the whole atmosphere at the college. Everyone at Stephens knows why we’re committed and this comes out clearly…”

Aside from professional strengths, Dr. Annette Digby is deeply rooted in her personal beliefs. First, she encourages students to have a work-life balance, inspired by a principal she worked with in Arkansas: “Work hard, play hard.”

She believes that, “If we let one area dominate our lives, we miss out on the wide range of experiences.” To her, this statement is particular to not only herself, but to the Stephens community at large.

By Michelle Niewald

VPAA

New Vice President of Academic Affairs Wows With Southern Charm

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FEATUREEDITORIAL

Dr. Annette Digby in her office located in LRW.

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MOROCCANTIMES

T h e W a n d e r l u s t S e n i o r C o l l e c t i o n 2 0 1 2

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Inspired by getaway colors, camel caravans, & the nomadic lifestyle, fashion design major Brittany Wallace and fashion communication major Mandy

Viar create a gypsy-inspired escape in Collegetown, USA.

See more of the collection at Stephens.edu

FEATUREVISUAL

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eosandiatiis sequunto cus.Is quia con nos con porpos

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Project Three - Create Your Own Magazine - Computer Play

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Project Three - Create Your Own Magazine - Enlarged Ideas

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Project Three - Create Your Own Magazine - Final Design (first draft)

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Iquiam hil il eniscil intotatium et pa nonsequias volupta quatin numqui dolestrum que velisimincil inci conse dolore, con post eatust omnia posto optatur aut as reictatis niet entist haribea tenecum es et ella de volupti consedisque denis maiorum deruntur am, iliquatias qui sam coribero doluptae pa pro dem nobis accabor umquidi onsequuntia voluptatium la dolese qui soloriam, sam. remolecae. ut quae doluptas vollupt ionsed molora verent et es et ut aut quatur aut laci occabor soluptae explam quo cusam que et landitem andit, imusaep udandus tiorese quidelic test res enis eostia nos de dolor aut voluptatur, odic teceseq uodignisquo officat arum quatur molla veles illeniendit, te nimolup taepuditior atem atium harum iligenist, verorpo repudandem dicilique nis ea que sam qui issum. Is everia conectatiae lam, suntur alique pro milit, quatquis sit, optae plam nonsequ ibernam haribus rernam velecea veri doluptium vellupt atianist, unt adita aut que audae etur, cum aut ipitaquis ent aut ut quia in rest, saes eatur min pos maionse parum ariaeriore officabo. Delia ist alictati comnimus sed ex ea ipsum iunt vendiorum quo ea aci omnist, qui tem sit laut quo omnis aut que. Ficitas doloritasit abores ex et enit, solupta tendici.

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ibernam haribus rernam velecea veri doluptium vellupt atianist, unt adita aut que audae etur, cum aut ipitaquis ent aut ut quia in rest, saes eatur min pos maionse parum ariaeriore officabo. Delia ist alictati comnimus sed ex ea ipsum iunt vendiorum quo ea aci omnist, qui tem sit laut quo omnis aut que. Ficitas doloritasit abores ex et enit, solupta tendici. oloreici con rendi aceptium voluptatur aborem exceri aut eum et ea volorepudam et excersp erumet eture moditi quas es estendae.

1. Ps everia conectatiae lam, suntur ala aut

2. que audae etur, cum aut ipitaquis ent aut ut quia in rest,

3. saes eatur min pos maionse parum ariaeriore officabo.

4. Delia ist alictati comnimus sed ex ea ipsum iunt

5. dolupta spelest, solores qui que voluptaepro molorrorum,

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w o r k h a r d .p l a y h a r d .

thePurPose

The name of this publication is Work Hard Play Hard. Created from the notion that as a student you work hard during the week to play even harder on eht weekend (Thursday-sunday). It is an informative magazine predominately targeted to African American students within the united states but will be accessible to any student that so chooses to use it. The target audience includes undergrad or Graduate African American students between the ages of 17-25 years of age. This publication will eventually supply a review section for events allowing students to know what happened at what event, what venues are safe, what venues or party promoters have a pattern of violence and unsafe environments, who has great security, what DJs are hot and a plethora of different components that make for a great party. students will need a student ID to access the site as well as they will need to login to their account when they do access the site. Imagine wanting to visit a city that is foreign to you but are just on an adventure for fun. This will be a great destination for students because they will not necessarily need to know someone in order to know where the party is, or in other words...“Where the party at!”

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THe sTruGGleMental

Physical

Spiritual

Ptatur,odictecesequodignisquoofficatarumquatur molla veles illeniendit, te nimolup taepuditior atem atium hpsam eturessi volupti onsedi di qui re ad ut endis esciisque quiam Cerci aadfdsegt etur? lorroribere imperro in nimet occaboriande dolorepe pariae rest aut eossequ odipsandae es sam adia de culleste cuptat eatemipsam es idit fuga. Nam doloreribus et velectatur, tota atustiGit, ne ditatet odi consedit. soluptatur, imolles cipsum res magnam harundunto mossenist prae laut occumque alignatem

Ad maio temoles sinvelis isquam niendent. Ciis rero miliquatet doluptate non nos maiosap ieturempos adit aut utem late ditis am ilictota pa atur apis doles sequia? Ma earum dellam la core quis ut inciur simporp oreniento bea ne et, off Inullaut voluptatenet etum et asperitate is peri si ut faccullita sam et receptatio quiandae nonsequia nis aut. Click poses to the right for more poses and information.

otaquae volupis suntiam, te pror as quassit quas idus imaionsedis exerciati omnihillut porae volorro cones voluptate veri nam, si doloremquis del ipsam aborem as sunt, quiatur recessimi, odi auditiissi aliquod quo vel et doluptur autam, con porrore pressuntium eatempe riberum rem istibus as voloremolume. Voluptae latur aut porit faceatibus, occuptaecab is ilibus et aut omnim acerum qui to conserum audiorr.

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Dorm Yoga

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Blahblahblah - 9/17/12 - 1234 Kickside road, 12356Call (000)987-6543 for more info


















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ibernam haribus rernam velecea veri doluptium vellupt atianist, unt adita aut que audae etur, cum aut ipitaquis ent aut ut quia in rest, saes eatur min pos maionse parum ariaeriore officabo.Deliaistalictaticomnimussedexea ipsum iunt vendiorum quo ea aci omnist, qui tem sit laut quo omnis aut que. Ficitas doloritasit abores ex et enit, solupta tendici. oloreici con rendi aceptium voluptatur aborem exceri aut eum et ea volorepudam et excersp erumet eture moditi quas es estendae.

1. Instagram: latoiaMichelle or Find this peice at latoiamichelle.com

2. Instagram: IndiaMonae or Find this piece at indiamonae.bigcartel.com

3. Instagram: simplyIntricate or Find this piece at simplyintricate.com

4. Instagram: BamnByshavell or Find this piece at bamnbyshevelle.bigcartel.com

5. see above or Find this piece at latoiamichelle.com

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SP13 Men’s Trends:Be MORE than just a button down & 501s.

Above: (Clockwise from top left) soluptint latem. utatem nobit lab id quis aruntiat aborposto temporem demquiat quod quis delluptam vendist excearu ptatem volorem oluptate vendistia paruptas quidebitis di ut por reserch illaut prae inulpa non placcus dioria destiistibus eumque nectisi comnis et aditis dusdae labores totatur, utatissum aut landuntiis ea consequam

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Seattle, WAWhat’s Going On [In The City]?

What’s Going On [At Surrounding Schools]?

•WSU (Washington State University)

•EWU (Eastern Washington University)

•CWU (Central Washington University)

•WWU (Central Washington University)

Don’t see your school? Suggest it along with events here

•SU (Seattle University)

•UW (University of Washington)

•SPU(SeattlePacificUniversity)

Social Life

2 Chainz - 12/21/12 - 7:00 P - showbox: 1426 1st Ave, seattle, WA 98101 - (206) 628-3151

Kendrick Lamar - 12/3/12 - 7:00 P - showbox: 526 5th street, Cheney, WA 99004 - (509) 534-3011

MATINNAE MILLER

54

Project Three - Create Your Own Magazine - Justification Statement

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The name of this publication is Work Hard Play Hard. It is an

informative magazine predominately targeted to African American students

within the united states but will be accessible to any student that so

chooses to use it. our closest competitors in print would be ebony Magazine

(lifestyle magazine for women), Vibe Magazine (unisex magazine providing

information on fashion, electronics & music), and essence Magazine

(lifestyle magazine predominately for women). All of these magazines are

geared toward the African American Community but none reach the market

of my publication. Two online publications, the “Black Collegian online”

and “Black College Wire” are also competitors but do not have the same

niche that I have with my publication. The “Black Collegian online,” is an

online source for students searching employment. It also has expanded

to marketing itself to all nationalities of students by calling itself “Diversity

employers Magazine”. It provides information to students about potential

employers and what is going on in Corporate America. Black College Wire

is an online publication that reaches a portion of my target but only reports

events & writes articles per students attending HBCus (Historically Black

Colleges/universities). In all, there is not a publication that reaches my

target audience right now.

This is what makes my publication different from the start. I will be

targeting all African American students within the united states. It will

reach my target audience because it is something that students need. A

placetogowheretheycanfindoutwhereacertainpartyisandwhat

events may be happening in a different part of the country if they do not

necessarilygotoschoolthere.Thatisfirstandforemost.Mypublication

also has some type of substance, in addition to a social life I realize students

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Project Three - Create Your Own Magazine - Justification Statement

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have to be somewhat well rounded and there is a academic section of the

publication that will strictly be an advice column. It will feature articles that will

actually be useful to students that have already been doing homework and are

possibly sick of all of the reading and studying.

My target audience includes undergrad or Graduate African American

students between the ages of 17-25 years of age. Their income is not very

high as they are indeed college students but they either have a work-study job,

off-campus job or their parents support them. These students enjoy spending

time with their friends at social events and like to let loose at the end of a

stressful week. This publication will eventually supply a review section for

events allowing students to know what happened at what event, what venues

are safe, what venues or party promoters have a pattern of violence and unsafe

environments, who has great security, what DJs are hot and a plethora of

different components that make for a great party.

This will be a great tool to use because it is a service that will be secured as

students will need a student ID to access the site as well as they will need

to login to their account when they do access the site. It is something that I

believe students need because all too often a group of student may want to

visit a city that is foreign to them but are just on an adventure for fun. This will

be a great destination for students because they will not necessarily need to

know someone in order to know where the party is, or in street terms “Where

the party at.”

MATINNAE MILLER

56

Project Three - Create Your Own Magazine - ReDesign

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thePurPose

The name of this publication is Work Hard Play Hard. Created from the notion that as a student you work hard during the week to play even harder on eht weekend (Thursday-sunday). It is an informative magazine predominately targeted to African American students within the united states but will be accessible to any student that so chooses to use it. The target audience includes undergrad or Graduate African American students between the ages of 17-25 years of age. This publication will eventually supply a review section for events allowing students to know what happened at what event, what venues are safe, what venues or party promoters have a pattern of violence and unsafe environments, who has great security, what DJs are hot and a plethora of different components that make for a great party. students will need a student ID to access the site as well as they will need to login to their account when they do access the site. Imagine wanting to visit a city that is foreign to you but are just on an adventure for fun. This will be a great destination for students because they will not necessarily need to know someone in order to know where the party is, or in other words...“Where the party at!”

Login

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School Life

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THe sTruGGleMental Being a college student yields many requirements. of these requirements is having the academia mentality to compete with your peers. Countless pages read, figuring out how to write a 10 page paper with 4 pages of notes, and even balancing your bank account after a weekend of BMF. everyone has been there but it’s the mental struggle that makes you a better person, a better candidate for the job. Keep going because graduation will be here before you know it and all of the growing from the mental tests will be well worth it.

Spiritual spiritual growth and grounding is so important in school. If you are anything like myself you were raised in the church and were required to go to church every single sunday. However, once going off to college you are now responsible for your spiritual life but are no longer required to go to church every sunday by your mother. I’ll tell you now that having your own relationship and spiritual grounding makes school just that much easier. Not only does it keep you grounded but it will also get you through the tougher times when no one is around to lend a helping hand. Just try it, He won’t let you down.

School Life

Written by: Matinnae Miller

Dorm Yoga: Being fit does not always mean being in the gym. Yoga can be practiced in the privacy of ythe dorm room. Click on the poses for more instructions.

Physical Most people know about this so-called myth of the “freshman 15.” Trust me it is not a myth and sometimes can even sneak up on you. More like the “freshman 10” and the “junior 20”. Although, still a youth in undergrad or even grad school, it is important to get in the gym and be fit! This is a part of managing your time and becoming a well rounded person. Another advantage to going to the gym? letting off some steam, releasing endorphins and getting away from any social drama or school stresses. like Nike...Just Do It!

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Atlanta


New YorkBlahblahblah - 9/17/12 - 1234 Kickside road, 12356Call (000)987-6543 for more info

Chicago


ColumbiaBlahblahblah - 9/17/12 - 1234 Kickside road, 12356Call (000)987-6543 for more info

Philadelphia


Dallas


Kansas CityBlahblahblah - 9/17/12 - 1234 Kickside road, 12356Call (000)987-6543 for more info

Boston


Tallahassee


Baltimore


Los Angeles


Jacksonville


MiamiBlahblahblah - 9/17/12 - 1234 Kickside road, 12356Call (000)987-6543 for more info

Washington D.C

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Party! Party! Party!

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Where to Buy?

social networking has proven to be one of the best ways to market a new

product in today’s society. Many up and coming small retailers are popping up all over the place and are taking great advantage to reaching target markets through these social media websites. one of the newest of these is Instagram, a website for capturing moments and sharing them with the world. retailers are capturing the attention of many procrastinating, social but studious students all over the country (and world) by participating in the new craze.

Fashion

1. @latoiaMichelle or latoiamichelle.com2. @IndiaMonae or indiamonae.bigcartel.com3. @simplyIntricate or simplyintricate.com 4. @BamnByshavell or bamnbyshevelle.

bigcartel.com5. @latoiaMichelle or latoiamichelle.com

InstagramFashions

1 2 3 4 5

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58


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Men’s Trends:Be MORE than just a button down & 501s.

Brands Photo’d Above: (Clockwise from top left) Goorin Bros, Ysl (Vintage), Joseph lyman, H&M Private label, Dior VsTr, Happy socks, Keds x Mark McNairy, MoV’N sHKr, Nudie Jeans, selvage Denim, supreme , All saints , Jeff staples , Stapleford , Skate Cons, Crooks & Castles, T.I.T.S, 10Deep, Polo by Ralph Lauren, Prada, Palladium & J. Crew.

SP13

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Seattle, WAWhat’s Going On [In The City]?

What’s Going On [At Surrounding Schools]?

•WSU (Washington State University)

•EWU (Eastern Washington University)

•CWU (Central Washington University)

•WWU (Central Washington University)

Don’t see your school? Suggest it along with events here

•SU (Seattle University)

•UW (University of Washington)

•SPU(SeattlePacificUniversity)

Social Life

2 Chainz - 12/21/12 - 7:00 P - Showbox: 1426 1st Ave, seattle, WA 98101 - (206) 628-3151

Kendrick Lamar - 12/3/12 - 7:00 P - showbox: 526 5th street, Cheney, WA 99004 - (509) 534-3011

59

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VisuaIIdent i tyFONTS

Pull Quotes

Headline

Flag/Cover

Verdana or Helvetica, 35-50

Verdana, regular, 16/19.2, 300 kerning

Verdana, regular, 9/10.8

Verdana, regular, 12/16

Verdana or Helvetica, size varies by appropriateness of spread

see Below

7r x 4C, lined up to margins, .25 gutters

Verdana, regular, 9/10.8

Vector Based Handwritten, Appox.: w1.6572 x h0.8994

COLOR PALette

subheadline Verdana or Helvetica, As appropriate, 18-22

GRID StRUCtURe

Captions

FOLIO (FOOteR)

Body Copy

heADeR/DePARtMeNt PAGe ICON

r 239 G 61 B 93 r 244 G 127 B 57r 66 G 149 B 255

r 19 G 105 B 163 r 117 G 176 B 215 r 148 G 140 B 117 r 241 G 228 B 190 r 224 G 142 B 121 r 122 G 125 B 118

Project Three - Create Your Own Magazine - Visual Identity

MATINNAE MILLER

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MIN

I PRO

JEC

TS

Mini Project Two - Create Your Own Business

Mini Project Three - Olive Oil Spread

Mini Project One - Love Letter

61

Mini Project One - Love Letter - Single Letter

mIf I had to choose a letter and a type to describe myself, this would be it. This is the letter “m” in the “Gill Sans MT” typeface. I chose this letter more or less because it places a smile inside of me. It creates such an eye fl ow that is simultaneously consistent, curvy and sturdy. With two arches seen as potential shelters and three strong legs to hold those shelters up, this letter most certainly stands on its own.

MATINNAE MILLER

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Mini Project One - Love Letter - Infographic

Studies show that before a man even speaks a word,

the way he stands (whether he is slouching or not)

counts for over 80% of woman’s first impression.

63

Mini Project Two - Create Your Own Business - Intake

Contact info:Crystal Rosemann | [email protected]

Design Company with Rudi PetryFlint Rose Co.Crystal= TrianglesSmall design business remotely operated. Project based, not client based. It’ll basically be us freelancing as a duo.

Colors: Likes dark charcoal grey (no black please- if you must use black, a very soft black) and whites (also avoiding a really sharp, stark, super-clean white though) Rich col-or with a hint of texture in it is what we seem to be pulling towards.

Cozy, wants ‘creating a network’ to mean ‘making friends’, and wants to create projects, not just finish work.

Wants our clients to trust that they’ll take care of them.

Rudi = Circles

Clients Personal Business Card

MATINNAE MILLER

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65


MATINNAE MILLER

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Mini Project Two - Create Your Own Business Business Card

Flint Rose Co.Crystal Rosemann Creative Designer

[email protected] • (573) 578-4884

Flint Rose Co.Crystal Rosemann Creative Designer


67

Mini Project Two - Create Your Own Business Business Card Printer Spec Sheet

MATINNAE MILLER

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Mini Project Two - Create Your Own Business Business Card Printer Spec Sheet Back

69

Mini Project Two - Create Your Own Business Letterhead

Dear valued Creative Partner,

Ro earum aliati adipis que into blamus.Aditatur, volut endae et es eaquae dolupta testia sum as rehenimint voloria del ium faccusd aepeditius si comni odis sum enim ius nossitatio. Ut lique ipsant. Tat rernat. Pidesed ma volupici abo. Am verruptam quaeperum nobitat.Musam et officta temodit quist, ius magnam dolestin por sunt ea dollique is volut ut unt lis vit dolor magnam assinti nulpariones acea pelis aut quiat quo magnisquod quam in cum aciaturest aliquam veligenimil mi, as des aspicatiist quame nihillabo. Nam sint quiates sa derum fuga. Nequam volum sum ratatur? On cus dignis nusanda voles ute nonsed que natia volore dessinum ipient dunt. Lic tor aut omnim et ditat endam dolut faceror eriosandania quos nus volenemqui rectatiori cusapeles eum asper-nat repel eturia debis eaqui beratem qui que consequias eiundisitas idel mo optatquam, occaerr ore-peles acesti ut omnimporrum ipsandit lam, voluptat ute postia qui adigend uciendae molenienim quos quatque sersperum si quidi si dolorio dolore cus el ius imolore perorep ereste sunt aut re volore elit, quidi volorem rem fuga. Ut ut laut lacia iur? Em. Aximenis adis same nusant. Fugiatum, quuntiunt labo. Nam nobis aut eumque prem re plibusae corehen emquam quasinctat viderferem cullitium que volor audipsam intiure, experspel mintur soluptatia dolo mincti con rempore et, estrum et od qui re, vit, corum laut litem dolorerunt.Sedipistem am rectur acerit quo ent quatemp oreperrum, iusdame conem quatur rem dit, simus et faces sam ium faceaqu aeperfero blament rerum latio es dem quaturitios ratibus cipsunt, consed quas sum ero tem faccuptat videliqui ant. Ut dent liquidera prae rerum escit, voluptatem voluptis premoluptas iste non comniet officidus, omnis sae sumquibus modit volum ipsunt eum qui as imodit, solor aut eiciend ucilit ea qui od maionsed modita sunt volora qui ipsam, consequi reheni sequo blab ipsandit, tota quatur atem vit mollitassum, susda sum quam quiaspero dollorrum everiam faceatiam veni denempore nosam utatio eum eaquidia doluptatem aliquat ute paria volor aboreperro blam fuga. Nem. Ut porum net assecumquat. Ut raerro volorer feruntem restiamus, nus eatus. Modiat. Ro eatur, se nesciet id eum nones de ellaborit reicium volupta porem faccaborum in porepe volor suntiis quisquas at et aut et volor re nos nos imusanto ipsam, untemporum rerum aut lab ium entia niscid quo tet velis et ressit, era nia dus sita quam nonseque pro to earumquae velestistiam est, omnim

Thank you for condisering Flint Rose,Crystal Rosemann Creative Designer

Flint Rose Co.

MATINNAE MILLER

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Mini Project Two - Create Your Own Business Letterhead Printer Spec Sheet

71

Mini Project Two - Create Your Own Business Letterhead Printer Spec Sheet Back

MATINNAE MILLER

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Visual IdentityClient Name: Crystal Rosemann for Flint Rose Co.

Fonts: Calisto MT & Copperplate

Font Family: Calisto MT Copperplate

Colors:

CMYK:

RGB:

PMS:

Paper: 33w

RegularItalicBoldBold Italic

LightRegularBold

C = 25.01 M = 100 Y = 82.04 K = 21.19

R = 157 G = 22 B = 46

C = 38.3 M = 0 Y = 63.98 K = 0

R = 163 G = 215 B = 131

7427359

Flint Rose Co.Crystal Rosemann

Creative Designer


Mini Project Two - Create Your Own Business Visual Identity

73

utilize different types of olives become distinctively individual, much in the same way regional grape varieties determine the personality of a fine wine.The olive is a delicate fruit, requiring cold pressing and often more traditional, low-tech methods of extraction for the best flavor. Most vegetable oils are extracted using heat and high pressure, but olives need special handling. The olive is also time-sensitive.“The minute you pick an olive, the acidity begins to rise,” says Salahodeen Abdul-Kafi, an olive oil aficionado at World Harvest in Columbia. The sooner an olive is crushed, he says, the higher the quality and the fuller the taste of the oil. Olive oils are classified according to a spectrum that indicates quality and method of making. The International Olive Oil Council dictates a rigid grading system for retail olive oil. Virgin olive oil is extracted by mechanical means that does not change the chemical By Lindsey Howald

Photos By L.G. Patterson

There are only a few edibles in this world worthy of an inspired cult following of chefs and connoisseurs. Wine is the most obvious, drawing people to vineyards around the world for those high-quality distinctive, complex fruit and herb notes. Another revered cuisine is cheese, from wheels of salty, aged Reggianito to soft, blue-veined Cambozola. Smoked meats are another delicacy; caper-sprinkled salmon and dry-aged beef are the mark of a refined food lover.As with all gourmet cuisine, part of the appeal is hunting for perfection within a world full of producers who try, but don’t quite achieve, the potential of high quality. And every foodie can testify: Once you’ve had the good stuff, you’ll never go back.Those who hail from the Mediterranean region and grew up on a diet of fine, locally produced olive oil would have difficulty believing we Americans can stand — much less enjoy — the olive oil we regularly consume. Many of the common grocery-store varieties are refined, color-tinted, and blended with other types of oils before they make it onto the bread plate or into the pasta.Who knew? With olive oil, all of the rules change. Many claims on packaging labels can be misleading, and price is not a good indicator of quality. Hint: A list of ingredients on a bottle of olive oil is often a bad sign. The best oils, because they are not blended with other types of oils or flavorings, are not required to list ingredients.When it comes to flavor, olive oil is surprisingly more like wine than anything else. There are about 700 different olive varieties, each with its own hints of taste and aroma. As a result, regional olive oils that

makeup of the olive, thereby affecting the flavor (such as heat). Of the virgin oils, extra-virgin olive oil is the highest-quality type: cold-pressed, less than 0.8 percent acidity and superior taste.The council categorizes other oils as refined or pomace. Refined oils are those that have been chemically treated to produce a certain taste or correct acidity. Pomace olive oil uses oil extracted from the seeds of the fruit, usually using heat.Those handy categories don’t make it any easier for American consumers, though. The United States is not a member of the International Olive Oil Council, so labeling here is more liberal and can get a bit tricky. However, even the clueless shopper can immediately clue in to marketing techniques by just getting familiar with some of the common terms that can trip people up.First, forget everything you know about the word “pure.” A bottle that claims to contain “100% Pure” oil is usually the lowest grade on the shelf; look for one that says “extra virgin” instead. And “light” olive oil has nothing to do with the fat content. Whether it’s a tablespoon of olive oil, vegetable oil, canola oil or butter, the nutritional profile is identical: 120 calories, 14 grams of fat. “Light” olive oil actually refers to a refined oil that is light on flavor. There is no such thing as a low-fat fat, unfortunately, so it is imperative to spring for flavor. It’s the type of fat that is most important, and olive oil is the best out there. •

Solving The Mystery Of Olive Oil

How good is the olive oil in your pantry?

Not good at all if you’re like the majority of Americans who settle

for sub-par, grocery-store varieties. Find out what you’re missing in

this informative guide.

The olive is a delicate fruit, requiring cold pressing and often more traditional, low-tech methods of extraction for the best flavor. Most vegetable oils are extracted using heat and high pressure, but olives need special handling. The olive is also time-sensitive.“The minute you pick an olive, the acidity begins to rise,” says Salahodeen Abdul-Kafi, an olive oil aficionado at World Harvest in Columbia. The sooner an olive is crushed, he says, the higher the quality and the fuller the taste of the oil. Olive oils are classified according to a spectrum that indicates quality and method of making. The International Olive Oil Council dictates a rigid grading system for retail olive oils. Virgin olive oil is extracted by mechanical means that does not change the chemical makeup of the olive, thereby affecting the flavor (such as heat). Of the virgin oils, extra-virgin olive oil is the highest-quality type: cold-pressed,

less than 0.8 percent acidity and superior taste.

By Lindsey HowaldPhotos By L.G. Patterson

There are only a few edibles in this world worthy of an inspired cult following of chefs and connoisseurs. Wine is the most obvious, drawing people to vineyards around the world for those high-quality distinctive, complex fruit and herb notes. Another revered cuisine is cheese, from wheels of salty, aged Reggianito to soft, blue-veined Cambozola. Smoked meats are another delicacy; caper-sprinkled salmon and dry-aged beef are the mark of a refined food lover.As with all gourmet cuisine, part of the appeal is hunting for perfection within a world full of producers who try, but don’t quite achieve, the potential of high quality. And every foodie can testify: Once you’ve had the good stuff, you’ll never go back.Those who hail from the Mediterranean region and grew up on a diet of fine, locally produced olive oil would have difficulty believing we Americans can stand — much less enjoy — the olive oil we regularly consume. Many of the common grocery-store varieties are refined, color-tinted, and blended with other types of oils before they make it onto the bread plate or into the pasta.Who knew? With olive oil, all of the rules change. Many claims on packaging labels can be misleading, and price is not a good indicator of quality. Hint: A list of ingredients on a bottle of olive oil is often a bad sign. The best oils, because they are not blended with other types of oils or flavorings, are not required to list ingredients.When it comes to flavor, olive oil is surprisingly more like wine than anything else. There are about 700 different olive varieties, each with its own hints of taste and aroma. As a result, regional olive oils that utilize different types of olives become distinctively individual, much in the same way regional grape varieties determine the personality of a fine wine.

The council categorizes other oils as refined or pomace. Refined oils are those that have been chemically treated to produce a certain taste or correct acidity. Pomace olive oil uses oil extracted from the seeds of the fruit, usually using heat.Those handy categories don’t make it any easier for American consumers, though. The United States is not a member of the International Olive Oil Council, so labeling here is more liberal and can get a bit tricky. However, even the clueless shopper can immediately clue in to marketing techniques by just getting familiar with some of the common terms that can trip people up.First, forget everything you know about the word “pure.” A bottle that claims to contain “100% Pure” oil is usually the lowest grade on the shelf; look for one that says “extra virgin” instead. And “light” olive oil has nothing to do with the fat content. Whether it’s a tablespoon of olive oil, vegetable oil, canola oil or butter, the nutritional profile is identical: 120 calories, 14 grams of fat. “Light” olive oil actually refers to a refined oil that is light on flavor. There is no such thing as a low-fat fat, unfortunately, so it is imperative to spring for flavor. It’s the type of fat that is most important, and olive oil is the best out there.

Mini Project Three - Olive Oil Spread - Drafts 1 & 2

MATINNAE MILLER

74

aroma. As a result, regional olive oils that utilize different types of olives become distinctively individual, much in the same way regional grape varieties determine the personality of a fine wine.The olive is a delicate fruit, requiring cold pressing and often more traditional, low-tech methods of extraction for the best flavor. Most vegetable oils are extracted using heat and high pressure, but olives need special handling. The olive is also time-sensitive.“The minute you pick an olive, the acidity begins to rise,” says Salahodeen Abdul-Kafi, an olive oil aficionado at World Harvest in Columbia. The sooner an olive is crushed, he says, the higher the quality and the fuller the taste of the oil. Olive oils are classified according to a spectrum


There are only a few edibles in this world worthy of an inspired cult following of chefs and connoisseurs. Wine is the most obvious, drawing people to vineyards around the world for those high-quality distinctive, complex fruit and herb notes. Another revered cuisine is cheese, from wheels of salty, aged Reggianito to soft, blue-veined Cambozola. Smoked meats are another delicacy; caper-sprinkled salmon and dry-aged beef are the mark of a refined food lover.As with all gourmet cuisine, part of the appeal is hunting for perfection within a world full of producers who try, but don’t quite achieve, the potential of high quality. And every foodie can testify: Once you’ve had

the good stuff, you’ll never go back.Those who hail from the Mediterranean region and grew up on a diet of fine, locally produced olive oil would have difficulty believing we Americans can stand — much less enjoy — the olive oil we regularly consume. Many of the common grocery-store varieties are refined, color-tinted, and blended with other types of oils before they make it onto the bread plate or into the pasta.Who knew? With olive oil, all of the rules change. Many claims on packaging labels can be misleading, and price is not a good indicator of quality. Hint: A list of ingredients on a bottle of olive oil is often a bad sign. The best oils, because they are not blended with other types of oils or flavorings, are not required to list ingredients.When it comes to flavor, olive oil is surprisingly more like wine than anything else. There are about 700 different olive varieties, each with its own hints of taste and

that indicates quality and method of making. The International Olive Oil Council dictates a rigid grading system for retail olive oil. Virgin olive oil is extracted by mechanical means that does not change the chemical makeup of the olive, thereby affecting the flavor (such as heat). Of the virgin oils, extra-virgin olive oil is the highest-quality type: cold-pressed, less than 0.8 percent acidity and superior taste.The council categorizes other oils as refined or pomace. Refined oils are those that have been chemically treated to produce a certain taste or correct acidity. Pomace olive oil uses oil extracted from the seeds of the fruit, usually using heat.Those handy categories don’t make it any easier for American consumers, though. The United States is not a member of the International Olive Oil Council, so labeling here is more liberal and can get a bit tricky. However, even the clueless shopper can immediately clue in to marketing techniques by just getting familiar with some of the common terms that can trip people up.First, forget everything you know about the word “pure.” A bottle that claims to contain “100% Pure” oil is usually the lowest grade on the shelf; look for one that says “extra virgin” instead. And “light” olive oil has nothing to do with the fat content. Whether it’s a tablespoon of olive oil, vegetable oil, canola oil or butter, the nutritional profile is identical: 120 calories, 14 grams of fat. “Light” olive oil actually refers to a refined oil that is light on flavor. There is no such thing as a low-fat fat, unfortunately, so it is imperative to spring for flavor. It’s the type of fat that is most important, and olive oil is the best out there. •

Solving The Mystery Of Olive Oil

How good is the olive oil in your pantry?

Not good at all if you’re like the majority of Americans

who settle for sub-par, grocery-store varieties. Find out what you’re missing in

this informative guide.

Hint: A list of ingredients on a

bottle of olive oil is often a bad sign.“

”

Mini Project Three - Olive Oil Spread - Final Layout

75

”

As a result, regional olive oils that utilize different types of olives become distinctively individual, much in the same way regional grape varieties determine the personality of a fine wine.The olive is a delicate fruit, requiring cold pressing and often more traditional, low-tech methods of extraction for the best flavor. Most vegetable oils are extracted using heat and high pressure, but olives need special handling. The olive is also time-sensitive.“The minute you pick an olive, the acidity begins to rise,” says Salahodeen Abdul-Kafi, an olive oil aficionado at World Harvest in Columbia. The sooner an olive is crushed, he says, the higher the quality and the fuller the taste of the oil. Olive oils are classified according to a spectrum that indicates quality and method of making. The International Olive Oil Council dictates a rigid grading


There are only a few edibles in this world worthy of an inspired cult following of chefs and connoisseurs. Wine is the most obvious, drawing people to vineyards around the world for those high-quality distinctive, complex fruit and herb notes. Another revered cuisine is cheese, from wheels of salty, aged Reggianito to soft, blue-veined Cambozola. Smoked meats are another delicacy; caper-sprinkled salmon and dry-aged beef are the mark of a refined food lover.As with all gourmet cuisine, part of the appeal is hunting for perfection within a world full of producers who try, but don’t quite achieve, the potential of high quality. And every foodie can testify: Once you’ve had

the good stuff, you’ll never go back.Those who hail from the Mediterranean region and grew up on a diet of fine, locally produced olive oil would have difficulty believing we Americans can stand — much less enjoy — the olive oil we regularly consume. Many of the common grocery-store varieties are refined, color-tinted, and blended with other types of oils before they make it onto the bread plate or into the pasta.Who knew? With olive oil, all of the rules change. Many claims on packaging labels can be misleading, and price is not a good indicator of quality. Hint: A list of ingredients on a bottle of olive oil is often a bad sign. The best oils, because they are not blended with other types of oils or flavorings, are not required to list ingredients.When it comes to flavor, olive oil is surprisingly more like wine than anything else. There are about 700 different olive varieties, each with its own hints of taste and aroma.

system for retail olive oil. Virgin olive oil is extracted by mechanical means that does not change the chemical makeup of the olive, thereby affecting the flavor (such as heat). Of the virgin oils, extra-virgin olive oil is the highest-quality type: cold-pressed, less than 0.8 percent acidity and superior taste.The council categorizes other oils as refined or pomace. Refined oils are those that have been chemically treated to produce a certain taste or correct acidity. Pomace olive oil uses oil extracted from the seeds of the fruit, usually using heat.Those handy categories don’t make it any easier for American consumers, though. The United States is not a member of the International Olive Oil Council, so labeling here is more liberal and can get a bit tricky. However, even the clueless shopper can immediately clue in to marketing techniques by just getting familiar with some of the common terms that can trip people up.First, forget everything you know about the word “pure.” A bottle that claims to contain “100% Pure” oil is usually the lowest grade on the shelf; look for one that says “extra virgin” instead. And “light” olive oil has nothing to do with the fat content. Whether it’s a tablespoon of olive oil, vegetable oil, canola oil or butter, the nutritional profile is identical: 120 calories, 14 grams of fat. “Light” olive oil actually refers to a refined oil that is light on flavor. There is no such thing as a low-fat fat, unfortunately, so it is imperative to spring for flavor. It’s the type of fat that is most important, and olive oil is the best out there. •

Solving The Mystery Of

How good is the olive oil in your pantry? Not good at all if you’re like the majority of Americans who settle for sub-par, grocery-store varieties. Find out what you’re missing in this informative guide.

Hint: A list of ingredients on a

bottle of olive oil is often a bad sign.“

”Olive Oil

Mini Project Three - Olive Oil Spread - ReDesign

MATINNAE MILLER

76

REA

D, R

EFLE

CT

&

REP

ORT Chapter Eight

Essay - Page One Hundred One

Essay - Page One Hundred Seventeen

Chapter Ten

Chapter Six

77

Chapter Eight

Essay - Page One Hundred One

Essay - Page One Hundred Seventeen

Chapter Ten

Chapter Six

Chapter Six

There was plenty of information in chapter six of our textbook. I would deem all of it important but of course it all can’t be retained at the same time. Of what I read a few days ago I remember some things about the chapter. When composing a work of graphic design or a poster it’s im-portant to look at it as if you were looking at it on the street or outside of the designers mind by asking, “Is it clear…does it interest me?” It seems that when it all boils down, that’s all designing is…Simple, but interest-ing. Other subtopics I remember from the chapter include the composi-tion. Without composing a design there would not be a design to look at. Next is the action within the piece. Not all pieces have action but typically there is either action in the piece or the piece ensues some type of action to happen. Arrangement falls under the composition element along with alignment, eye flow and illusion. These are all small details but large de-tails at the same time. Within illusion a designer can encounter shallow v. deep or closed v. open. After the design is complete, this is a detail within the work that the public must see and figure out. These details must still answer the question, “Is it clear…does it interest me?” The last portion of the chapter is an acronym to remember when about composition while designing. M.E.N.T. – midline, edges, negative space, transitions.

Matinnae MillerGDE 310

Chapter 6...

MATINNAE MILLER

78

Chapter Eight

Chapter 8...This chapter was more about putting the actual design together. It almost seemed like the bones or “structure of the design.” I read about the process of designing a cover: these steps include orientation-analysis-concepts-design-implementation. A type driven v. image driven publication was also introduced in this chapter. Allowing insight and confirmation that the image that is included or the type can both be elements that drive a design. Steven Brower was included introducing the concept of Publication as clarity of communication, legibility as use of type/imagery-audience-concept… he believes that the concept of a design will come with the creation! Seems like a person is almost working backwards in the design process. GRIDS! was introduced in this chapter, those are something that really helped me with designing a few years ago – they definitely remind me of high school yearbook!!Variation, ease, interest.. OMG drop caps!!! (These are definitely one of the notes that I wrote while reading this chapter.) Using these details in design are super important especially in editorial design because using the same type of text over and over does not particularly keep the interest of the reader/potential customer. A variation of type with the ease of reading keeps the interest of the reader.


THE CONCEpT Of A DESIGN WILL

COME WITH THE CREATION!

79

Chapter Ten

Visual identity is the vision that anyone gets when they see a design associated with an object. This can be a person, place, business or a product. Visual identity also has plenty of different terms in which can mean the same, including, brand identity, branding or corporate identity. A company or person uses visual identity for a number of reasons. Many companies update their identity or logo to stay fresh and current; an example of updating their brand in my mind would be Coca Cola and another example would be Gucci. Both of these companies are historical and through the years have changed the symbol that represents them. Along with these reasons are the goals to branding. When creating an identity for a company or for yourself even as a business, you want the identity to be recognizable by as many as possible, you want people to remember it, you want it to stand out from others and be distinctive, you want it to sustain the tests of time and you want it to be agile. In other words the brand needs to be able to be used across a wide variety of platforms. Once a visual identity is ready to be created. The designer must consider the five-step process to creating a visual identity. This is similar to other processes in design and can likely be compared to the process of marketing. In essence from the intake process to the implementation of the branding, everything works together to make for successful corporate identity. Another aspect of creating and using the visual identity is communicating to the customer a message that is non-verbal and being consistent in that communication. Some may deem is annoying or obnoxious that a company’s logo is on absolutely everything, but that is how it becomes memorable.

Now going through the process of making an identity, one absolutely needs a logo. It’s a graphic that can either say nothing and everything about a company (symbol) or it can spell out the company and still communicate a creative message (logotype). Meaning there is a plethora of logo categories and although it is not necessary, many companies have logos in multiple categories. These range from the two listed above, to a letter mark, emblem or character icon. Logos like every other part of design have a stage of multiples before the final logo is chosen for the brand. The person or people making the decision will have many variations of different logos for the same company to choose from. This means, as the designer, one will have to create many different logos, a palette to speak, to be chosen from for the brand. It’s great that after the intake the designer starts with the name of the company and branches from there. Playing with symbols, type, messaging, graphics, textures and colors. All of these components work together to create a brand. Once the logo is created, a brand typically will place it on marketing materials to create for of a visual identity for people to see. Placing the logo on business cards, letterheads and ads. I think M&M has a strong identity. They are such a recognizable brand that you can just see the lowercase “m” and associate it with the candy. I think it is a strong brand because it is versatile and recognizable all by using two of the same letters a glyph. Something that is so simple yet so popular is amazing to me…especially since my favorite letter is “m”.


CH

AP

TER

TE

N...person, place, business

or product...

MATINNAE MILLER

80

Essay - Page 101 & 117

Both of these essays surround the concept of using design as a source of communication. The essay written by Dave Mason is particularly memorable and makes some great points. Of those points I remember that most successful projects come from having a problem. This problem is typically submitted by a client who is paying to have you solve their problem. In order to solve their problem it is important to listen to what they are saying, what they are not saying and ask as many questions as possible because they are the expert in their field (just as I am somewhat the expert in mine, but that is not the focus for right now). It is also important that when allowing a client to see the end result not to just present a “design” but to present the solution to the problem they have given you. Additionally, in this solution the client should see themselves. They should see the things they said to you during your intake meetings or along the way of the design process. They should also see small things that they may have not said or forgotten to say (showing that as the designer you are reading in between the lines). As the designer you should also get it done when you said you would, and when the client needs it. You should not be the reason that something is held up. Finally, remember that this has your name attached to it. Yes, the work will be presented to “the audience” by your client but if someone asks for the designer it will be your name brought up. To me, this essay is with any type of service given in life. Everything from cosmetology (as mentioned in the essay) to personal shopping. It is important to listen, solve the problem and realize that you are representing your brand and the client will be also. please them and everything should be fine. The second essay was a little harder to follow but interesting nonetheless. This hit home particularly for the simple fact that I am in the marketing industry. Marketing is a huge way of communication and it fascinates me how much graphic design and marketing depend on each other for success. Typically it’s marketing that creates the message or the problem to be presented and it is up to the graphic designer to solve the problem. A push and pull relationship because without the designer the marketer’s problem could not be fixed and without the marketer the designer would not have a problem to fix. The problem that typically is presented is the need for communication to the general public. It is important for the designer to know what communicates what. What communicates a soft warm fuzzy feeling or what communicates anger or rage. There are varying ways to do this. Many times it is done symbolically but it also can be done using words. Anything from magazines to television commercials needs a designer to solve the problem that is a communication barrier.


The creative process from start to finish…left to right, using both sides of the brain. Hard to create without a problem!!!

81

Matinnae MillerCell: (206) [email protected]

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