Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Populaton Projection 2018 to 2028 (% change)

RankTarget

Customers

% of

PopulationRank

Target

Customers

% of

PopulationRank

Target

Customers

% of

Population

1 3,053 95.6 185 1 9,034 84.1 162 1 173,449 70.9 137

2 2,663 83.4 179 2 6,932 64.5 138 2 133,441 54.5 117

3 1,354 42.4 67 3 5,719 53.3 84 3 116,626 47.7 76

4 477 14.9 116 4 3,405 31.7 245 4 80,654 33.0 255

5 312 9.8 24 5 1,968 18.3 45 5 54,832 22.4 56

6 293 9.2 34 6 983 9.2 34 6 35,755 14.6 54

7 254 8.0 77 7 675 6.3 61 7 24,864 10.2 99

5,370

5.63%

10 Minute Walktime

Type Index

High Street Pub

Circuit Bar

Craft Led

Great Pub Great Food

Bit of Style

Community Pub

Premium Local

3,192

3,192

6.56%

10,739 244,671

995

6.29%

Pub Catchment Report - DE23 2QL

20 Minute WT Catchment

2

Per Pub Analysis 10 Minute WT Catchment

1

20 Minute DT Catchment

246

Circuit Bar

Craft Led

20 Minute Drivetime

Community Pub

Type Index

High Street Pub

20 Minute Walktime

Type Index

High Street Pub

Community Pub

Great Pub Great Food

Premium Local

Great Pub Great Food

Premium Local

Bit of StyleBit of Style

Circuit Bar

Craft Led

Experian Copyright 2019 1

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

AB 199 6.2 71 759 7.1 80 20,737 8.5 96

C1 349 10.9 89 1,151 10.7 87 28,311 11.6 94

C2 323 10.1 123 924 8.6 104 20,242 8.3 100

DE 370 11.6 113 1,157 10.8 105 29,791 12.2 118

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Low (0-6) 1,673 52.4 158 3,753 34.9 105 113,415 46.4 140

Medium (7-13) 1,218 38.2 115 4,912 45.7 138 78,756 32.2 97

High (14-19) 240 7.5 26 1,620 15.1 53 40,254 16.5 58

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Affluence (Bands) Index Index Index

Pub Catchment Report - DE23 2QL

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Social Grade Index Index Index

Experian Copyright 2019 2

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017

Catchment Mosaic Groups

Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site 10 Minute Catchment 20 Minute Catchment

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10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

Mosaic Type ProfileCatchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+Mosaic Type Profile

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 230 289 632 1,535

A02 Uptown Elite 0 0 48 138 I37 Budget Generations 0 68 382 3,722

A03 Penthouse Chic 0 0 0 0 I38 Economical Families 116 215 1,331 7,089

A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 242 6,551 12,599

B05 Premium Fortunes 0 0 141 473 J40 Value Rentals 39 48 158 2,208

B06 Diamond Days 0 13 202 1,788 J41 Youthful Endeavours 39 61 554 1,967

B07 Alpha Families 0 2 744 4,030 J42 Midlife Renters 75 484 1,107 5,130

B08 Bank of Mum and Dad 27 424 1,581 4,221 J43 Renting Rooms 0 49 6,807 17,692

B09 Empty-Nest Adventure 53 176 1,372 6,868 K44 Inner City Stalwarts 0 0 0 0

C10 Wealthy Landowners 0 11 100 2,375 K45 City Diversity 0 0 0 0

C11 Rural Vogue 0 16 151 644 K46 High Rise Residents 0 0 0 0

C12 Scattered Homesteads 0 2 14 191 K47 Single Essentials 0 0 521 3,921

C13 Village Retirement 0 0 294 3,614 K48 Mature Workers 0 5 724 2,422

D14 Satellite Settlers 0 0 623 5,468 L49 Flatlet Seniors 0 149 715 2,945

D15 Local Focus 0 0 548 1,601 L50 Pocket Pensions 154 165 772 4,286

D16 Outlying Seniors 0 0 178 898 L51 Retirement Communities 0 33 166 1,174

D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 252 266 561 2,684

E18 Legacy Elders 0 207 1,031 3,396 L53 Seasoned Survivors 231 280 749 3,138

E19 Bungalow Heaven 15 383 1,362 8,201 M54 Down-to-Earth Owners 308 315 511 3,684

E20 Classic Grandparents 22 480 878 4,797 M55 Back with the Folks 89 476 1,154 5,020

E21 Solo Retirees 302 696 1,331 4,714 M56 Self Supporters 230 348 473 4,852

F22 Boomerang Boarders 96 463 1,804 6,055 N57 Community Elders 0 95 1,637 1,670

F23 Family Ties 248 851 1,841 2,420 N58 Culture & Comfort 0 0 433 433

F24 Fledgling Free 71 127 903 5,693 N59 Large Family Living 0 0 11,424 12,581

F25 Dependable Me 110 414 1,623 6,357 N60 Ageing Access 0 0 141 1,311

G26 Cafés and Catchments 0 0 464 773 O61 Career Builders 0 0 536 2,726

G27 Thriving Independence 0 222 1,493 2,845 O62 Central Pulse 0 0 18 2,444

G28 Modern Parents 0 209 1,317 8,529 O63 Flexible Workforce 0 0 236 236

G29 Mid-Career Convention 5 229 1,864 7,570 O64 Bus-Route Renters 0 0 423 2,201

H30 Primary Ambitions 13 337 1,080 2,378 O65 Learners & Earners 0 0 535 7,237

H31 Affordable Fringe 211 964 3,147 10,880 O66 Student Scene 0 0 13 374

H32 First-Rung Futures 211 488 1,624 6,727 U99 Unclassified 0 0 306 3,100

H33 Contemporary Starts 0 239 1,731 7,686 Total 3,191 10,735 69,846 244,673

H34 New Foundations 0 7 381 1,763

H35 Flying Solo 44 187 406 1,199

Adults 18+ by Mosaic Type in Each Catchment

Experian Copyright 2019 4

● Married couples in 30s or 40s

● Have lived there 5 years or more

● Own semis in affordable suburbs

● School age children

● Many in receipt of Tax Credits

● Most likely to have small pets

● Singles and homesharers

● Short term private renters

● Often Victorian terraces

● Most likely to get a lift to work

● Low rent accommodation

● Own a suburban semi or terrace

● Own semi or detached homes

● Supporting kids can cause money strains

● Don't like new technology

● Younger generation like new technology

Senior singles owning affordable but pleasant homes, whose reduced incomes are satisfactory

● Elderly singles

● Small private pension

● Long length of residence

Large families living in traditional terraces in neighbourhoods with a strong community identity

● Large extended families

● Areas with high South Asian population

● Low cost, often Victorian, terraces

● Traditions are important

● Keep bills down by turning things off

Top 3 Mosaic Types in a 20 Minute Drivetime

1. J43 Renting Rooms

● Technology for entertainment ● Shop for computer games online

● Low wage occupations

● Parents aged 41-55

● Adult children at home, often students

Settled families with children, owning modest 3-bed semis in areas where there's more house for less

money

Active families with adult children and some teens, giving prolonged support to the next generation

Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:

EMSUKHelpdesk@experian.com | 0115 968 5099

● Mix of owning and renting

● Also have a child under 18

Families with children in low value social houses making limited resources go a long way

● Cohabiting couples & singles with kids

● Areas with high unemployment

● Low household income

● Small socially rented terraces and semis

● Moves tend to be within local community

2. I39 Families on a Budget

20 Minute Walktime and Drivetime Mosaic Type Visualisation

3. E21 Solo Retirees

2. F23 Family Ties

1. H31 Affordable FringeTransient renters of low cost accommodation often within older properties

Top 3 Mosaic Types in a 20 Minute Walktime

3. N59 Large Family Living

Experian Copyright 2019 5

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 3,755 35.0 116 1,372 12.8 78 5,612 52.3 100

Male: Alone 4,432 41.3 139 951 8.9 57 5,357 49.9 94

Male: Group 3,564 33.2 145 3,136 29.2 111 4,039 37.6 76

Male: Pair 3,852 35.9 138 2,592 24.1 158 4,295 40.0 70

Mixed Sex: Group 3,219 30.0 131 3,278 30.5 96 4,242 39.5 90

Mixed Sex: Pair 4,649 43.3 185 2,634 24.5 75 3,456 32.2 75

With Children 4,855 45.2 156 1,408 13.1 78 4,475 41.7 79

Unknown 3,495 32.5 99 1,685 15.7 87 5,559 51.8 108

Upmarket 4,240 39.5 129 1,682 15.7 75 4,817 44.9 95

Midmarket 3,512 32.7 95 779 7.3 80 6,448 60.0 109

Downmarket 4,716 43.9 198 3,845 35.8 103 2,178 20.3 49

Nothing 4,986 46.4 154 2,182 20.3 86 3,571 33.3 74

Low (less than £10) 4,789 44.6 149 2,244 20.9 89 3,706 34.5 76

Medium (Between £10 and £40) 4,787 44.6 146 673 6.3 35 5,279 49.2 98

High (Greater than £40) 3,006 28.0 108 2,197 20.5 100 5,536 51.6 99

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

High Medium Low

Activity Group Structure Index Index Index

20 Minute Walktime

Experian Copyright 2019 6

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 70,360 28.8 95 47,653 19.5 119 123,559 50.5 97

Male: Alone 93,829 38.3 129 40,909 16.7 107 106,833 43.7 82

Male: Group 51,085 20.9 91 76,831 31.4 120 113,656 46.5 94

Male: Pair 70,663 28.9 111 54,002 22.1 145 116,907 47.8 83

Mixed Sex: Group 74,277 30.4 133 66,953 27.4 86 100,342 41.0 93

Mixed Sex: Pair 76,068 31.1 133 84,747 34.6 107 80,757 33.0 77

With Children 94,734 38.7 134 40,075 16.4 97 106,763 43.6 82

Unknown 91,608 37.4 114 31,226 12.8 71 118,738 48.5 101

Upmarket 81,466 33.3 109 58,516 23.9 115 101,590 41.5 88

Midmarket 91,840 37.5 109 17,438 7.1 79 132,293 54.1 98

Downmarket 70,329 28.7 129 90,492 37.0 106 80,750 33.0 79

Nothing 63,814 26.1 86 70,255 28.7 122 107,502 43.9 98

Low (less than £10) 71,944 29.4 98 55,738 22.8 97 113,890 46.5 103

Medium (Between £10 and £40) 78,293 32.0 105 31,839 13.0 73 131,440 53.7 107

High (Greater than £40) 54,077 22.1 85 48,690 19.9 97 138,805 56.7 108

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

20 Minute Drivetime

High Medium Low

Activity Group Structure Index Index Index

Experian Copyright 2019 7

Source: CGA 2018

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19

20

Independent Free

Independent Free

Whitbread

Trust Inns

Independent Free

Mitchells & Butlers

Trust Inns

Independent Free

Vulcan Arms, DE23 8RF

Byron Hotel, DE23 6WZ

Apna Punjab, DE23 8NZ

Falstaff, DE23 6UJ

Chestnut Tree, DE23 8PJ

Hollybrook, DE23 3TZ

Mallard, DE22 3HN

Star Pubs & Bars

Mitchells & Butlers

Ei Group

Everards

Greene King

Marston's

Independent Free

Trust Inns

Stonegate Pub Company

*Other Small Retail Groups

Whitbread

Mitchells & Butlers

Oast House, DE23 8AG

Argosy, DE22 3HZ

Pear Tree Inn, DE23 8RH

Grampian, DE24 9NB

Bubble Inn, DE73 7HL

Norman Arms, DE23 8DF

Half Moon, DE23 6FN

Walbrook Inn, DE23 8SF

Oaklands, DE23 2QL

Stenson Fields, DE24 3JG

County Hotel, DE24 9GP

Ferrers Arms, DE24 3DS

White Swan, DE23 6GA

32.3

32.6

Walktime From

Site (Minutes)

0.0

19.0

21.7

25.7

8.8

Drivetime from

Site (Minutes)

48.0

40.1

40.7

41.3

42.3

42.6

35.0

36.2

39.8

45.0

45.6

29.6

30.5

32.3

7.9

9.5

8.4

8.2

9.1

Competitor Map and Report

9.2

0.1

3.5

4.9

5.0

6.2

5.9

4.8

6.4

6.6

6.8

7.7

8.2

8.1

Experian Copyright 2019 8