PT Media Nusantara Citra

Corporate Update

November 2019

Listed and traded on the Indonesia Stock Exchange

STOCK CODE: MNCN

5. Four National FTA with the largest audience share of 40% and adspend share of 45%.

• 40% audience shares translate to more than 100 million viewers daily, the largest in

the country even if it’s compared to any social media platform.• Launched its streaming (OTT) service called RCTI+.

7. The Largest Library with more than 300K hours,

consisting of more than 60% non

news.

6. The Largest Content Production of 23K hours yearly in long, mid and short formats:

• 40% market share in drama or close to 5,000 hours of drama production yearly.

• 80%+ market share in talent search & animation.

8. The Largest Talent Management with close to 400 talents under management

with 5 + 5 years option to extend.

9. Started MCN (Multi Channel Network) on YouTube in August 2019 and

generating 1.63billion views and 11million subscribers in just a month. Including

MNCN Channels on Youtube, the total number of views reached 20.1billion with 42

million subs by the end of August 2019.

10. Owning the largest sites called Okezone (#1 above Google #2) and

Sindonews (#6) based on Alexa measurement.

• Okezone has more than 19 million UV daily

• Okezone is ranked #27 globally.

11. Strong growth in digital advertising revenue• Derived from mobile apps, general/news portal, YouTube revenue share

• Excluding future digital revenue from RCTI+ and MCN.

12. Strong growth in Non Time

Consuming Ads (NTC Ads) in the

form of built in, virtual and squeeze

frame as well as equity link.

13. 1H 2019 financial

performance: • YoY revenue to $300mn, up 15%

• YoY EBITDA to $134mn, up 23%

• YoY profit to $86mn, up 74%

1. GDP hit more than $1trillion for the first time in 2018 with annual

growth rate between 5-6%.

2. Large population of 267 million

people, growing by 3-4 million people

every year for the next 15 years.

3. Significant upside potential for adspend growth since adspend to GDP

ratio is only 0.2%, one of the lowest in Asia.

4. Adspend on National FTA and digital will grow from 80% to close to

90% of the national adspend in the next 3-4 years.

MNCN Key Investment Highlights

2

14. Fast growing digital and

content revenue:• In 1H 2019, growing by 48%

YOY, contributing 25% of the

total revenue.

• Projected to contribute more

than 40% in 2022 and more

than 50% in 2024.

At 15x P/E multiple, stock

price is equivalent to

Rp2,500.

3

Macro Drivers Support Industry Growth

54,9

55,1

5,3

5,5 5,5 5,5 5,5

2014 2015 2016 2017 2018 2019 2020 2021 2022

• A large & young population, 226mn

people below age of 54; growing by 3

to 4 Million people every year for the

next 15 years.

• A rising middle class group will grow

the advertising expenditure in line

with GDP growth

• A stronger growth will be driven by

more robust private investment

activities and acceleration of

infrastructure development

What are the macro drivers?

Source : Indonesian bureau of statistic 2019 report

27%

17%

43%

8% 6%

0 - 14 15 - 24 25 - 54 55 - 64 65+

A Young Population (2018)

265

10795

69 326

1.148.253

323.680 186.326

437.515 383.304 319.915

0

50

100

150

200

250

300

Indonesia Philippines Vietnam Thailand Malaysia Singapore

Population US$ Real GDP

* In Millions

Population & Real GDP (US$) (2018) *

Indonesia Growth of Real GDP (%)

4

The Largest Fully Integrated Media Company in Southeast Asia

DIGITALCONTENTFREE-TO-AIR TV

CONTENT LIBRARY

Content library contains more than 300,000 hoursand increasing by more

than 23,000 hours per year

PRODUCTION (Short – Mid – Long Form)

64%

• RCTI +

• Digital content(original content,library)

• MCN

• News portal

• Digital broadcast

• Radio Aggregator Apps

• User Generated Content (UGC)

ENTERTAINMENT

Entertainment FTA focusing on family audience

Largest news TV and providenews programs to the Group’s 3 entertainment FTA

PUBLIC

36%

INFORMATION & SPORTS

TALENT MANAGEMENT

The biggest talent management company in

Indonesia with more than 380 talents under exclusive

contract

Indonesia Advertising Market Share

• Given the infrastructure constraint, TV is the only medium to reach a mass audience.

• TV advertising is expected to maintain a dominant market share

• A more stable economic growth will boost ad spend, TV advertising should trend at a 5% CAGR between 2017-22

• 94% smartphone penetration among online users, grew from 40% in 2013.

2018

2022

TV, 64%Internet, 16%

OOH2%

Print, 16%Radio, 2%

TV, 62%Internet,

25%

OOH2%

Print; 10%

Radio1%

-

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

2015 2016 2017 2018 2019 2020 2021 2022

TV Internet Print & Related Other

Indonesia Advertising – By Media (in Rp Mill)

Source : MPA 2018 report, adjusted 5

The Largest Audience Share & FTA TV Advertising Market Share

• MNCN continued to produce top dramaseries and successfully fulfilled demandon high quality Indonesian culture-basedentertainment

Source : Nielsen Prime Time September 2019

37 39 4043 43 45

2628 28

2426 25

1814

12 1210 10

14 1415

1715 15

4 4 4 4 4 40 0 1 1 1 1

2014 2015 2016 2017 2018 1H-2019

MNC Group Emtek Group Trans Corp Viva Group Metro TVRI

• MNC Group dominates Advertisingmarket share amongst all FTA TVStations in the nation

• Content is the only way to captureaudience share and monetize advertisingdollars

• MNC sells different forms of advertisingfrom filler TVC, built-in, virtual ads,mobile ads and other creative ads

Indonesia FTA TV Advertising Market Share

35,3 36,7 37,239,4

29,1

36,4

44,8

38,435,1

41,1

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019*

6

MNCN Audience Share 2008 – 2019*

TV Advertising Revenue

7

Build-In AdvertisingConventional TVC

Advertising

Revenue Stream

Virtual Advertising on Drama Series (TOP) Squeezed Frame Advertising

• Conventional TVC (15” and 30”) during

commercial break

• Creative ads/ Non Time Consuming ads

(Built-in, Virtual Ads, Squeeze Frame,

etc)

• Equity Link (Air time and Content

Library)

• Localized RTX* & Geo-tagging TVC*

• Digital Ads : Digital Broadcast, Social

Media (including original content),

Online Portal, UGC, MCN, RCTI+

*will be launched soon

Local Animation

Reality Program

Infotainment

Talent Search*

Drama Series* 41%

33%

32%

8

• Generating highest revenue per one hour broadcast

CONTENT LIBRARY LICENSING

(FTA, DTH Pay TV, IPTV, Mobile/Streaming, OTT)

• Produces around 23,000 hours of content annually.

• Owns more than 300,000 hours of content library with

breakdown of 60% non News and 40% News content.

LOCAL CONTENT

IN-HOUSE PRODUCE

80%

95%

CONTENT PRODUCTION

(group & non-group)

Short, Mid, and Long Form

• Content produced in-house include Drama, Talent

Search, Animation, Sitcom, Movie, Reality,

Infotainment, Variety, Talk Show, News.

more than 80%

Content Revenue

more than 80%

9

The Largest Content Producer and Library Owner

Content

VARIETYTALENT SEARCHDRAMA ANIMATION SITCOM REALITY INFOTAINMENT TALK SHOW NEWS

The Best Talent Search Program

10

41%

Sinemart24%

Mega Kreasi13%

Verona Pictures6%

Tobali5%

Cakrawala3%

Others8%

MNC Pictures Sinemart Mega Kreasi Verona Pictures Tobali Cakrawala Others

Drama Series Production – Indonesia Market Share

11

Source : Actual On-Air, internal research 8M-2019

Star Media Nusantara: Talent Management

SingingCompetition

Nowella2014

Giselle Anastasia 2008

Citra Scholastika2010

Ajeng Astiani2015

Aldy Saputra2015

Angela July 2015

Christoper Edgar2016

Sharla Martiza2017

Kim Kimberly2017

AndmeshKamaleng

2017

Trio Wijaya2016

Indah Nevertari2014

Mahesya2015

Yogie2015

Dahlia2015

Chef / CookingContest

Deny 2015

Luvita2015

Brian 2013

Afif Winner2014

Zidan2014

Patrick2014

Navis Aditya2017

Sharon2017

ChristoperLaurensius

2016

Other TalentSearch

Achintya Nilsen2017

Natasha Mannuela H 2016

Maria Harfanti2015

Boy WIlliam2010

Libra Akila2011

Okky Julian2013

Oge Arthemus –Season 1, 2009

Master Limbad –Season 2, 2009

Bow Vernon Season 5, 2012

Ayu Ting Ting2010

Lolita Agustine2010

Dede Sunandar2014

B Force2017

Soul Sisters2017

12

• The biggest talent management company in Indonesia with more than 380 talents with variousbackground under exclusive contract (5 years + 5 years).

• The Company manages national talent to perform in TV shows (group or non group), radios,off air events and OOH/TV commercial.

• There is a revenue split between talent and the Company for all bookings, includingendorsements on their respective social media platforms.

Digital Mobile/ Online Advertising Revenue

13

• Digital Broadcast

• Social Media (Library & original content, etc)

• Library/channel licensing to digital platform

• Online portal, UGC, MCN

• RCTI+

14

Digital Broadcast

Digital quiz interactive where user can answer

al the questions on TV via RCTI Mobile. The

questions will be appeared in a form of

template with 110 sec. The questions consist

of product knowledge from brand and

program

Second Screen Quiz Interactive Second Screen Activity

Brand activation on RCTI Mobile where users

can send their comments and upload their

photos which inline with brand campaign

Second Screen Live Chat

Users can access live streaming on RCTI

Mobile as well as having interactive with

another user using chat feature

Banner Random

Native Ads

Pre Roll

A small picture on

top of page with

landing page

Bigger than

banner, native

ads are in the

middle of the

page. Brand can

put their landing

page on native

ads

TVC with 15 sec

duration. Pre roll

will appear before

the video content

Most watched Indonesia YouTube contentcomes from our short clips drama series

Source of Revenue from Youtube 1

15

Number One YouTube TV Views & Subscribers in Indonesia

16

Source : MNC Research, as per October 2019

MNC GROUP

51.492.936

TRANS CORP

25.001.580

NET

21.643.010

EMTK GROUP

17.588.680

KOMPAS

5.376.460

VIVA GROUP

10.290.215

METRO

1.847.621

RTV

2.385.961

*Including Twitter, FB, IG, the total subscribers reach over 92 million, the

largest in South East Asia

MNC Media vs CompetitorsVIEWS (IN BILLION)

10.8 10.3

8.6

3 2.8

MNCGROUP

TRANSCORP

NET EMTKGROUP

KOMPAS VIVAGROUP

22.1

MNC Media vs CompetitorsSubscribers

MNCN Nationwide Youtubemarket share:

5.48% 2.33% 3.43%

Note: Data for Youtube Indonesia Views Subscribers Video Uploads

Maximize Brand’s Presence Through Engaging WebSeries Ads

17

Source of Revenue from Youtube 2

Star Hits – Leading Digital Network

• Star Hits is a digital network that develops content creators, talent or influencers, to cooperatewith the brand and to create the ecosystem that are connected in the content.

• Owns various channels under star hits family brand, which focuses on various different genres.• Currently, Star Hits also coordinates all of MNC Group’s channels in all social media.• Star Hits has received MCN (Multi-Channel Network) license from Youtube in July 2019.

18

MCN (August - October):• 15mn subscribers• 1.97bn views

MCN + Non – MCN (Jan – Oct 2019)• 51.5mn subscribers• 22.1bn views

Source of Revenue from Youtube 3

ALEXA RANKSTop Indonesian Sites

MNC Group “News Portal” ranked #1 and #6 in Indonesia

Note : For News portal, Okezone.com is ranked #1 (19mn daily UV) and Sindonews.com #4

1. Okezone.com

2. Google.com

3. Tribunnews.com

4. Youtube.com

5. Detik.com

6. Sindonews.com

7. Kompas.com

8. Liputan6.com

9. Bukalapak.com

10. Grid.id

11. Blogspot.com

12. Google.co.id

13. Idntimes.com

14. Kumparan.com

15. Yahoo.com

16. Suara.com

17. Kaskus.co.id

18. Kapanlagi.com

19. CNNindonesia.com

20. Alodokter.com

*Update 30 August 2019

19

Welcome to RCTI+ Mobile Apps

• Single & Multi Camera Views for Streaming

• Catch up TV

Excellent Live Streaming

• FTA Programs - Current and Library

• Extended Content –Rejuvenated Library Content, Fresh Extended Content, and FTA Unaired Content (bloopers and behind the scene)

• Creative Contents: Quiz, Reward system, Original short & mid form content, Audition, News clips, Radio, etc

• Content Partners - (SMN & Third Party Partners)

Creative Content

• A spectacular extension of RCTI, MNCTV, GTV, and iNews FTA TV

which is available for free via Apps (iOS & Android).

• MNC is digitally all in!

20

21

MNC Integrated Studios Facilities

MNCN 9M-2019 FINANCIAL PERFORMANCE Expanding our source of revenue through NTC ads, Digital ads, and Content

22

Income Statements Variance Variance

In IDR mio 9M-2019 9M-2018 YoY Q3-2019 Q3-2018 YoY

Revenues 6.271.085 5.530.036 13% 2.019.116 1.840.492 10%

Advertisement 6.036.006 5.360.684 13% 2.003.262 1.817.074 10%

Digital 502.995 106.825 371% 177.780 29.199 509%

Non-digital 5.533.011 5.253.859 5% 1.825.482 1.787.875 2%

Content 1.292.132 1.095.447 18% 379.234 334.544 13%

Others 81.458 192.871 -58% 26.706 27.221 -2%

(Elimination) (1.138.511) (1.118.966) (390.086) (338.347)

Direct Cost *) 2.242.300 2.105.033 7% 754.716 708.923 6%

Depr & amort in Direct Cost 145.041 143.798 1% 53.629 50.063 7%

Gross profit 3.883.744 3.281.205 18% 1.210.771 1.081.506 12%

Gross profit margin 62% 59% 60% 59%

General & Administrative expense *) 1.230.652 1.095.296 12% 375.255 350.471 7%

Depreciation and amortization 194.314 194.814 0% 67.270 57.389 17%

EBITDA 2.798.133 2.329.707 20% 889.145 781.098 14%

EBITDA Margin 45% 42% 44% 42%

Net Income 1.775.643 1.091.261 63% 555.780 388.198 43%

Net income margin 28% 20% 28% 21%

Actual Actual

MNCN Q3-2019 VS Q3-2018Our digital initiative consistently supporting our revenue growth while the cost maintained efficiently

23

Digital :

• Digital Broadcast

• Social Media (Library & original

content, etc)

• Online portal

Non Digital Advertising :

• Conventional TVC

• Creative ads/ NTC ads

• Equity Link

Content :

• Content Production

(in-house & third party)

• Content Library

Others :• Talent Management

• Print (being down sized)

Income Statements Variance

In IDR mio Q3-2019 Q3-2018 YoY

Revenues 2.019.116 1.840.492 10%

Advertisement 2.003.262 1.817.074 10%

Digital 177.780 29.199 509%

Non-digital 1.825.482 1.787.875 2%

Content 379.234 334.544 13%

Others 26.706 27.221 -2%

(Elimination) (390.086) (338.347)

Direct Cost *) 754.716 708.923 6%

Depr & amort in Direct Cost 53.629 50.063 7%

Gross profit 1.210.771 1.081.506 12%

Gross profit margin 60% 59%

General & Administrative expense *) 375.255 350.471 7%

Depreciation and amortization 67.270 57.389 17%

EBITDA 889.145 781.098 14%

EBITDA Margin 44% 42%

Net Income 555.780 388.198 43%

Net income margin 28% 21%

Actual

24

78

183

325

H1-2018 H2-2018 H1-2019

Digital Revenue (in IDR bio)

1.466 1.5191.292

FY-2017 FY-2018 9M-2019

Content Revenue* (in IDR bio)

The Emerging Content and Digital Ads Revenue

*Before elimination

• There is a strong growth in our digital andcontent revenue. Both have alreadycontributed to 25% of the total revenue.

• The Company expects that by 2022, it willreach more than 40% of the totalrevenue.

• By 2024, it will contribute more than 50%of the total revenue.

• Moving forward, It is expected that ourearnings in digital and content willincrease significantly with the inclusion ofMCN and RCTI+, which were introducedin August 2019.

Thank You

For further information, please contact Investor Relations Division:

investor.relations@mncgroup.com

PT Media Nusantara Citra Tbk

MNC Tower 29th Floor

Jl Kebon Sirih No.17-19

Jakarta 10340, Indonesia

Tel: 62-21 3913338

Fax: 62-21 3910454

Website: www.mnc.co.id