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Course of Study Basic Business 1,2Part III: Curriculum AreasBusiness Education

BUSINESS EDUCATION

Virtually every career requires knowledge of business. Business management skills and an understanding of information systems, particularly with regard to new technologies, are widely valued. In the business education sequence of courses, students will find courses in the major career-path areas of computer science and information technology, business management, accounting and finance, and marketing. Students are encouraged to build upon career-enhancing courses that emphasize critical-thinking, communication, and quantitative skills. All career paths reinforce academic standards, as appropriate, and offer opportunities to apply and practice those skills in the world of commerce and industry.

MAJOR GOALS

The business education courses offered in the San Diego Unified School District have as their goals to help students

• Function as economically literate citizens through the development of personal consumer economic skills, a knowledge of social and government responsibility, and an understanding of business operations.

• Demonstrate interpersonal, teamwork, and leadership skills necessary to function in multicultural business settings.

• Develop career awareness and related skills to enable them to make viable career choices and become employable in a variety of business careers.

• Select and apply the tools of technology as they relate to personal and business decision making.

• Communicate effectively as writers, listeners, and speakers in social and business settings.

• Use accounting procedures to make decisions about planning, organizing, and allocating resources.

• Apply the principles of law in personal and business settings.• Prepare to become entrepreneurs by drawing from their general understanding of all

aspects of business.• Understand the interrelationships of different functional areas of business and the

impact of one component of a business on another.• Develop the ability to participate in business transactions in both the domestic and

international arenas.• Develop the ability to market the assets each individual has, whether they be in the

labor market or in the consumer goods market.• Manage data from all of the functional areas of business needed to make wise

management decisions.• Utilize analytical tools needed to understand and make reasoned decisions about

economic issues, both personal and societal.

CURRICULUM CONTENT

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The curriculum encompasses four major career paths: computer science and information technology, business management, accounting and finance, and marketing. Students may sequence courses to progress from introductory to advanced preparation for either post-secondary matriculation or employment.

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DIAGRAM OF COURSE SEQUENCE, GRADES 6–12

Grade 6–8 9 10 11 12Requirements

None Practical arts credit toward graduation requirements

Courses† Introduction to Keyboarding

Keyboarding 1-2Keyboarding and Computer Literacy 1Business Careers 1

Basic Business 1,2

Keyboarding 3,4Computer Applications in Business 1,2Record Keeping 1,2Business Law 1,2Accounting 1-2Automated Business Procedures 1,2; 3,4Marketing 1,2Introduction to Information Systems 1Word Processing on Microcomputers 1Virtual Enterprise 1,2

Accounting 3-4Economics of Business

Ownership 1Marketing 3,4Student Store ManagementBusiness and Financial

MarketsWeb Database Design*Sales and Merchandising *Business/Computer

Applications*Hotel/Motel Front Office

Procedures*Information Technology and

Networking*International Trade Careers*Airline and Travel Careers*Computerized Accounting*Business Management and

Ownership*Marketing Management and

Special Event Planning*Web Page Design

Contemporary Communica-tions 1,2 (P)

† Courses listed in boldface are capstone courses required to complete particular career path sequences.

* ROP course. Descriptions are provided in District Pilot and Site-Adopted Courses: A Supplement to the Course of Study, K–12, 2001–2002.

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BASIC BUSINESS 1,2 (0501, 0502)

COURSE DESCRIPTION

One- or two-semester course—grade 9. Prerequisite: None. Elective credit is granted for this course.

This course consists of a study of business as it affects the citizen and the consumer in everyday life. It is designed to give students the opportunity to develop business skills, attitudes and understandings.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.

BASIC TEXTS AND TEACHING GUIDES

Lyon, et al., General Business Concepts, Values, Skills, Harcourt Brace Jovanovich, 1976.

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Course of Study Introduction to KeyboardingPart III: Curriculum AreasBusiness Education

INTRODUCTION TO KEYBOARDING (0520)

COURSE DESCRIPTION

Six-, nine-, or 12-week course—grades 6–8. Prerequisite: None.

This course will train middle-grade students to touch-type keyboards on both electronic typewriters and computers. Instructional strategies and materials are specifically designed for students in the middle grades, and promote the fast acquisition of elementary keyboarding skills. The course may be taught in the regular education setting as well as in a sheltered setting. It may be taught in a six-, nine-, or 12-week portion of an 18-week (one-semester) wheel course. Introduction to Keyboarding also may be taught in a sheltered setting. The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Keyboarding and Applications, Houghton Mifflin, 1987.

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Course of Study Business Law 1,2Part III: Curriculum AreasBusiness Education

BUSINESS LAW 1,2 (0561, 0562)

COURSE DESCRIPTION

One- or two-semester course—grades 10–12. Prerequisite: None. Elective credit is granted for this course.

This course, which emphasizes the legal aspects of business, gives students an understanding of the complexity of law and the importance of recognizing legal implications in human relations, and points out situations requiring legal assistance. The first semester focuses on the law and its relationship to the individual as a citizen, employee and member of the community. Contracts are introduced. The second semester presents an in-depth study of a variety of common contracts: employment, sales, warranties, credit and real property. Insurance, commercial paper and decision-making models are also discussed.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Brown, Understanding Business and Personal Law, 8th Ed., Gregg/McGraw-Hill, 1988.

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Course of Study Economics of Business Ownership 1Part III: Curriculum AreasBusiness Education

ECONOMICS OF BUSINESS OWNERSHIP 1 (0571)

COURSE DESCRIPTION

One-semester course—grades 11 and 12. Prerequisite: None. Credit for this course counts toward the U.S. History/American Government credits required for high school graduation.This course is designed to introduce students to the concepts of economics and business in today’s increasingly competitive world. The standards of economic literacy (proficiencies) required by SB 813 are taught in the context of business ownership and management. Students acquire both economics literacy and occupational skills. This course meets the mandated requirement in Economics.The course is intended to help students meet Board-adopted economics (history-social science) content standards and to develop and exercise the history-social science thinking skills (see the introduction to the social studies section of the Course of Study, K–12), as well as to help them meet the related performance standards.


None. Recommended text is Applied Economics, 3rd Ed., Junior Achievement.

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Course of Study Virtual Enterprise 1,2Part III: Curriculum AreasBusiness Education

VIRTUAL ENTERPRISE 1,2 (0581, 0582)

COURSE DESCRIPTION Two-semester course—grades 10–12. Prerequisite: Any two business courses, or permission of the teacher. Credit for this course counts toward the Elective credits required for high school graduation.

This course provides students with practical experience in working at a business. Students re-enact all aspects of a real start-up business, such as creating an organizational chart, developing pay scales, applying and interviewing for positions, creating and presenting business plans, developing employee policies, developing sales tools, and managing day-to-day operations. Through the program students gain increased knowledge of business interaction, accounting methods, knowledge of current business software, Internet navigating skills, along with improved communication skills and the ability to give business presentations. They may also participate in trade fairs.

The course is designed to reinforce and apply board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


All curriculum is available on the following Web site: www.virtualenterprise.org

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Course of Study Keyboarding 1-2Part III: Curriculum AreasBusiness Education

KEYBOARDING 1-2 (0601, 0602)

COURSE DESCRIPTION

Year course—grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This offering provides beginning instruction in techniques of touch-typing (keyboarding). The first semester is designed primarily for students without previous instruction whose primary objective is to learn to keyboard accurately.The second semester provides various skill-building and speed-development sequenced activities to enable students to succeed in college or to continue into advanced keyboarding courses.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Robinson, Century 21 Keyboarding and Information Processing, Book 1, South-Western, Division of ITP, Inc., 1997.

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Course of Study Keyboarding 3,4Part III: Curriculum AreasBusiness Education

KEYBOARDING 3,4 (0603, 0604)

COURSE DESCRIPTION

Two-semester course—grades 10–12. Prerequisite: Keyboarding 1-2 with grade of “C” or better, or teacher recommendation. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This offering is for students planning a career in office work who have satisfactorily completed previous instruction in typing. Emphasis is placed on organization of work, setting priorities, problem solving and meeting employment standards for speed, accuracy and production.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Robinson, Century 21 Keyboarding and Information Processing, Book 1, South-Western, Division of ITP, Inc., 1997.

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Course of Study Automated Business Procedures 1,2; 3,4Part III: Curriculum AreasBusiness Education

AUTOMATED BUSINESS PROCEDURES 1,2; 3,4 (0621, 0622; 0623, 0624)

COURSE DESCRIPTION

One- to four-semester course—grades 10–12. Maximum of four credits may be earned with either single or double periods. Prerequisite: Keyboarding 1-2 or teacher recommendation. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This offering prepares students for entry-level jobs in today’s electronic office. Students learn filing, proper telephone techniques, effective human relations, and a variety of computer skills. Classroom instruction includes training on micro-computers, machine transcribers, 10-key calculators, and electronic typewriters.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Oliverio, The Office: Procedures and Technology, South-Western, 1988.Atkinson, Microcomputer Office Practice-Tronics, South-Western, 1985.

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Course of Study Contemporary Communications 1,2Part III: Curriculum AreasBusiness Education

CONTEMPORARY COMMUNICATIONS 1,2 (0651, 0652)

COURSE DESCRIPTION

Two-semester course—grade 12 (P). Prerequisite: Passing grade in grade 11 English or previous English teacher’s recommendation. Credit for this course counts toward the English and Language Arts credits required for high school graduation.

Traditional and contemporary literature is the basis for integrating reading, writing, listening, and speaking skills. The literature includes core works, selected reading, and recreational/motivational reading which reflects a business-related theme. In addition, this literature includes a variety of genres, such as novels, expository books, autobiographies, short stories, essays, drama, poetry, and selections from current written media. A theme such as personal effectiveness, teamwork, communications, leadership, and entrepreneurship is selected based upon the core literature and selected literature. These themes and ideas are the basis for the contemporary writing and speaking assignments.

Students study vocabulary and conventions in context with their reading and writing. Students will prepare various business correspondences as part of their writing assignments.

A culminating activity linked to senior exhibitions will consist of a multimedia presentation by individual students.


SUPPLEMENTARY RESOURCES

Prentice Hall Literature: The English Tradition, Prentice Hall, 1991.English Literature 1, 2: Teaching Strategies and Student Activities, San Diego City Schools, 1995-1996, Stock No. 41-E-4000.

Contemporary Communications: An Integrated Approach to Teaching English, East San Gabriel Valley ROP, 1997.

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Course of Study Business Careers 1Part III: Curriculum AreasBusiness Education

BUSINESS CAREERS 1 (0701)

COURSE DESCRIPTION

One-semester course—grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course, designed for beginning students in business, teaches a common core of business skills, knowledge and attitudes needed for entry-level employment. All instructional units for this class were recommended by California business employers. Instruction includes training in micro-computers, telephone techniques, simple business forms, job application skills, math, spelling, following directions, communication skills, and proper business attitudes. This course also may be taught in a six-, nine-, or 12-week portion of an 18-week (one-semester) wheel course.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Kimbrell, Succeeding in the World of Work, Glencoe/McGraw-Hill, 1986.

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Course of Study Record Keeping 1,2Part III: Curriculum AreasBusiness Education

RECORD KEEPING 1,2 (0711, 0712)

COURSE DESCRIPTION

Two-semester course—grades 10–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course is designed for students interested in entry-level record keeping employment in office or marketing occupations. Students learn to keep clear, readable records for personal use and occupational purposes. Instruction includes math skills review.


Baron, Keeping Financial Records for Business, South-Western, 1991.Sprenger, Record Keeping Applications Using the Microcomputer, South-Western, 1988.

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Course of Study Introduction to Information Systems 1Part III: Curriculum AreasBusiness Education

INTRODUCTION TO INFORMATION SYSTEMS 1 (0721N)

COURSE DESCRIPTION

One-semester course—grades 10–12; grade 9 at schools with grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course, designed as an introduction to information processing, examines contemporary business data and text processing concepts, methods and equipment, with hands-on experience on the microcomputer. Students become computer literate as they learn how computers operate and gain computer-related career information. Instruction includes flowcharting and applications of information processing techniques to common business problems.The course meets the district’s computer literacy requirement for high school graduation.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Clark/Lambrecht, Information Processing, Concepts, Principles, and Procedures, South-Western Publishing Co., 1985.

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Course of Study Keyboarding and Computer Literacy 1Part III: Curriculum AreasBusiness Education

KEYBOARDING AND COMPUTER LITERACY 1 (0722)

COURSE DESCRIPTION

One-semester course—grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course is designed to train students to operate a microcomputer keyboard by touch as they develop computer awareness and computer literacy. Students will learn to keyboard, run computer programs, and compare personal interests, abilities and ambitions with the requirements and opportunities for a computer-related career.This course meets the district’s computer literacy requirement for high school graduation.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Robinson, Century 21 Keyboarding and Processing, Southwestern, 2000.

And a choice among the two items below:Fischer et al., Learning Computer Applications and Exercises, DDC, 1999. – or –Lynch, Claris Works/Microsoft Works, Computer Literacy Press, 1998.

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Course of Study Computer Applications in Business 1,2Part III: Curriculum AreasBusiness Education

COMPUTER APPLICATIONS IN BUSINESS 1,2 (0723, 0724)

COURSE DESCRIPTION

Two-semester course—grades 10–12; grade 9 at schools with grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course prepares students to use the computer as a tool to perform a variety of business applications needed for entry-level employment and personal use. It is recommended that students have prior computer or typing training.This course meets the district’s computer literacy requirement for high school graduation.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Computer Dimensions, South-Western Publishing, 1994.

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Course of Study Word Processing on Microcomputers 1Part III: Curriculum AreasBusiness Education

WORD PROCESSING ON MICROCOMPUTERS 1 (0725)

COURSE DESCRIPTION

One-semester course—grades 10–12; grade 9 at schools with grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course is designed to reinforce keyboarding skills, acquaint students with word processing software, and teach composing, editing and formatting techniques in producing personal and business documents on microcomputers.This course meets the district’s computer literacy requirement for high school graduation.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


None.

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Course of Study Accounting 1-2Part III: Curriculum AreasBusiness Education

ACCOUNTING 1-2 (0731, 0732)

COURSE DESCRIPTION

Year course—grades 10–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This introductory occupational course is designed to prepare students for entry-level jobs in accounting and provide fundamentals needed by students who wish to pursue baccalaureate degrees in Business Administration or Accounting. The course offers up to six units of articulated credit for students who enroll in City College.While this basic training program is primarily vocational, it also includes many personal finance skills and economic concepts. Students become acquainted with the principles of double-entry bookkeeping, including the preparation of financial statements for small, single proprietorship, and partnership businesses.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Swanson, Century 21, Accounting, First-Year Course, 6th Ed., South-Western Publishing, 1994.Allen, Automated Accounting for the Microcomputer, South-Western Publishing, 1987.Guide for Teaching Accounting 1,2, San Diego City Schools, 1988, Stock No. 41-B-8510.

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Course of Study Marketing 1,2Part III: Curriculum AreasBusiness Education

MARKETING 1,2 (0801, 0802)

COURSE DESCRIPTION

Two-semester course—grades 10–12; grade 9 at schools with grades 9–12. Prerequisite: None. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course introduces students to the world of marketing, both theoretical and practical. Students learn marketing principles and practices, become aware of the fundamentals of world economics, and prepare themselves for both careers and higher education. This is the first-level course in a sequence of three designed to fully prepare the student for jobs in both retailing and/or industrial sales. It is recommended that students plan to participate in at least two of the three courses in order to become proficient in the competencies required in the marketing field whether in post-secondary education or on the job.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Farese, Marketing Essentials, Glencoe/McGraw-Hill, 1997.

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Course of Study Marketing 3,4Part III: Curriculum AreasBusiness Education

MARKETING 3,4 (0803, 0804)

COURSE DESCRIPTION

Two-semester course—grades 11–12. Prerequisite: Marketing 1,2. Credit for this course counts toward the Fine and Practical Arts credits required for high school graduation.

This course is the second-level course in a series of three and provides students opportunities to acquire higher-level skills in the areas of product planning, buying, pricing, promotion and distribution; understanding customer needs and handling questions and objections; knowledge of different sales techniques and strategies; use of management marketing research information; financial and management skills needed in owning a business; and product services and risk management.The course is designed to reinforce and apply Board-adopted mathematics, science, English language arts, social studies, and applied learning standards, as appropriate to the subject and grade level.


Farese, Marketing Essentials, Glencoe/McGraw-Hill, 1997.

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