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PSYCHOLOGY OF COLOURS

Ayesha Aftab Malik Khadija Ijaz

International Islamic University Islamabad

What are colors????

Four basic colours.

• Red

• Blue

• Yellow

• Green

Red• Positive:

Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.

• Negative: Defiance, aggression, visual impact, strain.

Red

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Effect on mood

• Power

• Strength

• Excitement

• Warmth

• Passion

Blue

• Intellectual

• Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

• Negative: Coldness, aloofness, lack of emotion, unfriendliness.

Blue

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Effect on mood

• Calming

• Tranquilizing

• Cooling

Yellow

• Emotional

• Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.

• Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

Yellow

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Effect on mood

• Happiness

• Stimulation

• Clear thinking

Green

• Balance

• Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

• Negative: Boredom, stagnation, blandness, enervation.

Green

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Effect on mood

• Freshness

• Coolness

• Calmness

• Clarity

• Growth

Violet

• Spiritual

• Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.

• Negative: Introversion, decadence, suppression, inferiority.

Violet

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Effect on mood

• Spiritual

• Pure

• Mysticism

• Creativity

Orange

• Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.

• Negative: Deprivation, frustration, frivolity, immaturity.

Orange

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Effect on mood

• Warmth

• Stimulation

• Enthusiasm

• Exuberance

Pink

• Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.

• Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

Pink

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Effect on mood

• Sensitivity

• love

Grey

• Positive: Psychological neutrality.

• Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.

Grey

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Effect on mood

• Lack of confidence

• Fear of exposure

Black

• Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.

• Negative: Oppression, coldness, menace, heaviness.

Black

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Effect on mood

• It signifies 

• Power

• Seriousness

• Authority

• Responsibility

White

• Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.

• Negative: Sterility, coldness, barriers, unfriendliness, elitism.

White

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Effect on mood

• Uncompromising

• hygienic

• clean

Brown

• Positive: Seriousness, warmth, Nature, earthiness, reliability, support.

• Negative: Lack of humor, heaviness, lack of sophistication.

Brown

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Effect on mood

• Warmer

• Softer

• Solid

• Supportive

• Reliable

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