psychology 2
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psychology project slidesTRANSCRIPT
SOCIAL PSYCHOLOGY ASSIGNMENT 2
Surayyn Selvan [0309818]Danielle Lionel [0310023]Yaseen Syed [0309021]
Soh You Shing [0308010]Trevor Hoareau [0308914]
CHAPTER 6 Part 1Attitudes and Persuasion
Negatively-Framed Fear Arousal Message
O Used when the source is trying to make the target perform specific actions
O Advertisements with high levels of fear produce more change in attitudes
CHAPTER 6 Part 2Attitudes and Persuasion
Deadline Technique
O A technique for increasing compliance in which target persons are told that they have only limited
time to take advantage of some offer or to obtain some item
CHAPTER 7Stereotypes, Prejudice and
Discrimination
The Origins of Prejudice : Threats to Self-Esteem
O If one fears that the interests of their group will be damaged or that there is a threat to their self- esteem, we
may see prejudice.
CHAPTER 8Prosocial Behavior
O ALTRUISMThe desire to help another person even if it involves a cost to the helper. The good
feeling that results is the reward
O SOCIAL RESPONSIBILITY NORMThis norm states that individuals should help others who are dependent on them.
Altruism and Social Responsibility Norm
CHAPTER 9Aggression
Frustration-Aggression Hypothesis &
Hostile Aggression
The hypothesis states that:--Every frustration leads to some form of
aggression-Every aggressive act is due to some prior
frustration
O Hostile AggressionPrime objective is to inflict some kind of harm on the victim usually accompanied by anger