psychological effects of color. red red color of fire and blood - associated with energy, war,...
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![Page 1: Psychological effects of Color. RED RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649efd5503460f94c11162/html5/thumbnails/1.jpg)
Psychological effects of Color
![Page 2: Psychological effects of Color. RED RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649efd5503460f94c11162/html5/thumbnails/2.jpg)
RED
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RED
color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love
emotionally intense highly visible brings text and images to the
foreground
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ORANGE
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ORANGE
joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity,
determination, attraction, success, encouragement, and stimulation
associated with healthy food and stimulates appetite
color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements
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YELLOW
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YELLOW
• warm and cheerful - stimulates mental activity and generates muscle energy
• associated with food • unstable and spontaneous color, so avoid using
yellow if you want to suggest stability and safety
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GREEN
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GREEN
color of nature symbolizes growth, harmony, freshness,
and fertility suggests stability and endurance means safety
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BLUE
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BLUE
color of the sky and sea associated with depth and stability -
symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven
calming
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PURPLE
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PURPLE
• associated with royalty • symbolizes power, nobility, luxury, and
ambition • wisdom, dignity, independence, creativity,
mystery, and magic
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WHITE
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WHITE
associated with light, goodness, innocence, purity
color of perfection means safety, purity, and cleanliness depicts faith
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BLACK
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BLACK
• associated with power, elegance, formality, death, evil, and mystery
• denotes strength and authority • considered to be very formal,
elegant, and prestigious
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BROWN
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BROWN
• Brown is a natural color that evokes a sense of strength and reliability.
• Brown can also create feelings of sadness and isolation.
• Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated
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PINK
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- essentially a light red and is usually associated with love and romance.
Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes
used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to
keep the players passive and less energetic.
Girly, open tender, sensitive.
PINK
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