psu mgmt 425.101 goldberg sp 16
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ENTREPRENEURSHIP & INNOVATION
Syllabus
MGMT 425 Section 101 New Venture re!tion S"rin# 201$
Entre"reneur%i" & Inno'!tion Interco((e#e Minor )ENTI* !"%tone our%e
Penn State Abington:
216 Sutherland Mondays: 6:00 PM 8:40 PM
Instructor:
+!nie( Go(,-er# Eail: deg24!"su#edu
Phone: $ell: 21%&%00&''88( )**ice: 26+&6''&''2'
)**ice ,ours: 10:1% 12:4% Mondays - .ednesdays
/ydal Eecutie Plaa 3'1+
$ourse )erie
5he course is designed to enable students to enhance their entre"reneurial and innoation
sills by gaining noledge and insights through in&class discussions( releant tets andtechnologies( interacting ith guest s"eaers ho are success*ul entre"reneurs(
deelo"ing "rototy"es( collaborating ith other entre"reneurs ithin and outside o*
their on doains( oring ith *ello students to analye and build a start&u" business(riting a "ro*essional business "lan( and hel"ing the understand 7and "erha"s obtain
the needed ca"ital to 9u"&start their business enture#
5his is a highly interactie course: ,ands&on is ho it can best be described# ou ill be
entored and coached throughout the seester# I( along ith other *aculty;guest
"artici"ants( ill guide you through any o* the "rocesses needed to enable you tosuccess*ully co"lete this course and hel" the entire class deelo" a business# Most o*
your learning ill be e"eriential# 5here ill be soe lecture and ideo co"onents(hoeer( your ultiate success ill be deried *ro your on ideas( "assions( and
business strategies andearn your strengths and eanesses through co"rehensie assessents#
>earn ho to collaborate ith other indiiduals ithin and outside o* your
business silo in order to access needed sills and *orge alliances#
>earn ho to build robust teas#
?nderstand ho and here to obtain ca"ital#
>earn the areting and anageent strategies and tactics needed to build a
success*ul business#
=ain the sills necessary to build "rototy"es 7including those ithin the
technological real that ill be the basis *or your business#
?nderstand hat others hae done to create business successes and business
*ailures#
>earn a""ro"riate research techni@ues to hel" you *or and build your business#
?nderstand releant technologies *or your business and its groth#
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mailto:[email protected]:[email protected] -
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$ourse 5ets
5he Entre"reneurs =uide to Success*ul >eadershi"( Ban =oldberg and Bon
Martin 7Praeger( 2008( ISCD: +8&0&'1'&'%288&1 Su##e%te, )not re.uire,*#
$ourse Policies 7see additional "ages in this syllabus *or other "olicies and "rocedures
1# ou ust Attend and Partici"ate 7A-P in class#
2# ou are "eritted 1 ecused absence 7ith note a*ter thategal
Structures( 5radears( Patents# $lass $ontinues .or on Pro9ect#
Geb 1 Initial Cusiness Idea Presentations 7instructor;class *eedbac( Biscussion o*
Ginancial Deeds and Sources( .ebsites( E&coerce( Social Media(
Adertising( Public /elations( Mareting# $lass $ontinues .or on Pro9ect#
Geb 8 Edited Kersion o* Cusiness Idea Presentation,ard;$o"uter $o"ies Bue#
Biscussions on /esources Deeded# $lass $ontinues .or on Pro9ect#
Geb 1% $lass $ontinues .or on Pro9ect#
Pro*essor and ED5I Coard Mebers .ill Mentor Students
Geb 22 $lass $ontinues .or on Pro9ect#
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Pro*essor and ED5I Coard Mebers .ill Mentor Students
Geb 2 $lass $ontinues .or on Pro9ect#
Pro*essor and ED5I Coard Mebers .ill Mentor Students
Mar + S"ring Crea
Mar 14 $lass $ontinues .or on Pro9ect# Pro*essor and ED5I Coard Mebers .ill Mentor Students
Mar 21 $lass $ontinues .or on Pro9ect#
Pro*essor and ED5I Coard Mebers .ill Mentor Students
Mar 28 $lass $ontinues .or on Pro9ect#
Pro*essor and ED5I Coard Mebers .ill Mentor Students
A"r 4 Girst Portion o* $lass .ill Ce an In&Be"th Biscussion on
Sales 5echni@ues and Presentation Sills# /eainder o* Period .ill Ce:
$lass $ontinues .or on Pro9ect# Pro*essor and ED5I Coard Mebers .ill Mentor Students
A"r 11 $lass $ontinues .or on Pro9ect# Pro*essor and ED5I Coard Mebers .ill Mentor Students
A"r 18 $lass $ontinues .or on Pro9ect# Pro*essor and ED5I Coard Mebers .ill Mentor Students
A"r 2% $lass $ontinues .or on Pro9ect# Pro*essor and ED5I Coard Mebers .ill Mentor Students
May 2 Ginal Presentation
>earning )utcoes:
ou ill achiee an in&de"th understanding o* the entre"reneurial;business start&
u" "rocess#
ou ill learn here and ho to obtain ca"ital and other resources in order to
start you business#
ou ill hae a *uller understanding about yoursel* and others
ou ill gain a better understanding o* the sales "rocess
ou ill hae the sills( tools( and techni@ues( to start your on business
ou ill learn ho to or in teas ithin an larger organiation
NOTE: The instructor reserves the right to make changes to the syllabus at anytime. Announcements in class and/or by electronic mail will be deemed sufficientnotice.
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OURSE PO8IIES
5he "olicies listed belo a""ly to all students enrolled in this course# 5hey are in "laceto inii9e c(!%%roo ,i%ru"tion%( as ell as to ensure that all students are gien the
o""ortunity to learn the sub9ect atter#
ATTENDANCE
$lass attendance is mandatoryin this course# Each class issed ill result in the loss o*
10participation points*ro your grade# Students are "eritted one excused absence7ith docuentation see net sentence ithout "enalty# Ceyond one ecused absence
a student is re@uired to subit a ritten docuent 7i#e# Boctors note( obituary hich lists
student nae as a *aily eber( coachs note( etc# Students ith an e:cu%e, !-%ence
ill be gien an assignent by the instructor to ae u" the "artici"ation "oints# I* youiss a scheduled ea and do not hae a ritten ecuse the aiu grade you ay
receie is an 80#
I* the instructor ust cancel class he ill contact each student ia ANGE8 !i( "oneor trou# oter e(ectronic e!n%
LATENESS
$lasses ill start "ro"tly at the scheduled tie# Students are "eritted twolate arrials
ithout "enalty# Students ho are late three or ore ties ill be counted absent *or
each in*raction# I* there is a con*lict ith the starting tie then the student should see theinstructor "rior to the day in hich the con*lict ill occur#
LEAVING EAL!
Students( ho leae class early ithout "rior a""roal *ro the instructor( ill be ared
absent *or the entire class# )therise the "enalty *or leaing early ill be counted the
sae as a late arrial#
CLASS "ATICI"ATI#N
Students are e"ected and encouraged to "artici"ate in class discussions# I* thesediscussions are to be eaning*ul( it is i"ortant that all reading assignents beco"leted as scheduled# $lass attendance and "artici"ation ill account *or 2%F o* your
*inal grade# Students do not receie "oints autoatically# 5hese are discretionary "oints
aarded by the instructor based on class attendance and "artici"ation oer the course o*the seester# Si"ly attending class is not su**icient to earn these "oints#
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$ourse Policies continuediaison( Anne Prior( '1% Sutherland 721%&881&+%'+# Gor *urther in*oration
regarding disability serices "lease isit the )BS eb site at#lions#"su#edu;ods;#
Instructors should be noti*ied as early in the seester as "ossible regarding the need *orodi*ication or reasonable accoodations#
Since any students hae disabilities not readily noticeable( this announceent or
stateent encourages students to identi*y their needs early in the seester so tielyada"tations can be ade#
2# Any student re@uesting accoodations *or a disability ust "roide the instructorith an accoodations *or *ro this the )**ice *or Bisability# 5his is to insure that
the students docuentation is current( "re"ared by an a""ro"riate "ro*essional( and
su""orts the accoodations suggested#Dot eery student ith docuentation isdisabled under the ABA#
8e!rnin# enter St!teent
Gree "eer and "ro*essional tutoring and study sill coaching are aailable at the >earning $enter
7/oo '1% Sutherland( 21%&881&+%'8# Students striing *or an LA and students struggling *or a
L$ agree that they bene*it *ro tutoring sessions# 5o *ind out ho the >earning $enter can hel"
you( call or isit Mondays through 5hursdays *ro :00 to ':00 and Gridays *ro :00 to 4:00#
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A Stu,entD% uic3 St!rt Gui,e or 8o##in# into ANGE8Last updated 12/25/15
Intro,uction7 AD=E> stands *orA De =lobal Enironent *or
>earning# It is the o**icial $MS
7$ourse Manageent Syste usedby Penn State ?niersity# 5eachers
and students can use the AD=E>
ebsite as a "lace *or course
docuents and hosting classactiities#
Gettin# to ANGE87 All you needto use AD=E> is a co"uter( an
internet connection( and a eb
broser# Most .indosQco"uters coe "reloaded ith the Microso*t Internet E"lorer broser# Gor Macintosh
co"uters you ill need to donload an AD=E>&co"atible broser lie Detsca"e
Daigator 7#netsca"e#co# )nce you start your broser "rogra( clic in theAddress bar near the to" o* the screen( and ty"e in the eb address *or AD=E> hich
is tt"766!n#e("%ue,u and then "ressENTERon your eyboard# ou should see theAD=E> login "age lie the one "ictured to the right#
8o##in# into ANGE87 oull use your PS? userIB and "assord to log into AD=E>#
our PS? userIB is norally your
initials *olloed by a three&digitnuber# I* you hae not receied
your userIB or your "assord(
"lease isit one o* the signaturestations located on ca"us# )nce
you hae ty"ed in your userIB and
"assord( clic the 8o# Onbutton# I* this is your ery *irsttie logging into AD=E>( youll
be ased to *ill out soe "ersonal
in*oration lie your nae#)therise( youll see a "ro*ile
"age lie the one on the le*t#
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"ro*ile "age# 5his "age lists all o* your courses that hae been actiated in AD=E># I*
you dont see a course listed( its "robably because your "ro*essor hasnt actiated it inAD=E># 5he "ro*ile "age also lists other areas and tools aailable to you# ou can
"ersonalie your "ro*ile "age or een add tools lie the online calculator shon here by
choosing M Settin#%and M Proi(e ontent*ro the o"tions on the blue naigationbar on the le*t#
U%in# our ANGE8 our%e
Fe-%ite7 $lic on the nae o*one o* your courses to enter the
AD=E> s"ace *or that class# our
screen ill loo di**erently thanthe sa"le on the right( de"ending
on ho your teacher has set u" the
AD=E> s"ace# ,oeer( you
should see a set o* section tabsacross the to" ith the ords
Syllabus( $alendar( >essons( etc#
5ae a *e oents to clic oneach tab and ie the ites that
ay be listed there#
Soe I"ort!nt ANGE8 Ti"%7 ,ere are a *e hel"*ul things to ee" in ind as you
begin to use AD=E>:
Alays use the 8o# Oo"tion in the to" right corner hen you are leaing
AD=E># Just closing the eb broser indo does not end your session "ro"erly#
ou can tell AD=E> to *orard co"ies o* essages you receie in your AD=E>inbo# 5o turn this *eature on and s"eci*y your *orarding e&ail address( bring u"
the M Proi(e screen( select M Settin#% *ro the blue naigation bar on the le*t(
and then choose S%te Settin#%#
Gettin# A,,ition!( He("7 I* you are haing trouble ith AD=E>( here are soe "laces
you can go *or soe hel":
5he library and co"uter lab sta**s are *ailiar ith AD=E> and ay be able to
o**er soe assistance#
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5here is also a He("o"tion at the to" right corner o* any AD=E> course# 5his
o"tion ill list any use*ul online AD=E> guides and also gies you an o"tion to
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Te in%tructor ! counic!te wit %tu,ent% u%in# ANGE8=!i( /ou
!re re%"on%i-(e or cec3in# our ANGE8=!i( ,!i(
NOTE: The instructor reserves the right to make changes to the syllabus at anytime. Announcements in class and/or by electronic mail will be deemed sufficientnotice.
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MMT !"# $ %&% '(ring "&%)'tudent *nformation 'heet
Name:
+ear:
Ma,or:
Other courses you are taking this semester:
-urrent em(loyment:
hat do you ho(e to get out of this class
0lease tell me something about yourself that is not related to school or work:
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