psoc success stories december 2008dlm.cypress.com.edgesuite.net/akdlm/download... · unique psoc...

PSoC Success StoriesDecember 2008CONFIDENTIAL: FOR INTERNAL USE ONLYNOT TO BE RELEASED OUTSIDE OF CYPRESS

2 Cypress ConfidentialCypress Confidential

PRODUCT SPECIFICATIONS

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CYPRESS CONFIDENTIALPART/DESIGN INFO

A. “Vanilla”• Sees limited value from PSOC, and views PSOC as a

microcontroller• Cannot benefit from bulk of what PSOC can offer• Examples: Wireless USB mouse, Alcatel, Logitech• “PSOC is so expensive, I don’t need any of its ‘sexy’ features”

– Customer Y

Platinum

Cheetah

Pony

VanillaDynamic

Static

End product characteristics

Low resources of chip used

High resources of chip used

Low resources of chip used

High resources of chip used

Functionality of chip – low end

B. “Ponies”• Interested in BOM reduction• High end discrete consolidation

may add high value• Examples: Nokia charger, IBM

Functionality of chip – high end

D: “Platinum”• “Pushes the limits” – demand maximum performance

on all metrics• Performance, not costs, only consideration in choice

of chip• “Sweet spot” for PSOC-3 • “Even if you double the PSOC price, I will still buy it, I

get so much value from PSOC”– Customer X

• Examples: Tivo, Griffin, Calypso, Tekelec

Customer Design Win Breakdown C: “Cheetahs”• Value 2 of 3 attributes, primary concern is performance

over costs and hence are willing to pay big dollars• Secondary concern is costs, but can be developed on

value• Can recognize higher value from PSOC quickly, but

requires consultative sell• Examples: Adidas, Sonicare, HP



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Techsonic / Humminbird: 1300 Saltwater Fishfinder

Product Description• Model #1300 - High End Saltwater Fishfinder

PSoC Functions• Interface to USB (Linux single board computer)• Interface to keypad and mouse rotary encoder• Voltage monitoring / power sequencing• CFL Backlight controller• Drives CyFi wireless for remote keypad interface

Unique PSoC Value in this Application• Seamless Linux USBUART interface to digital, analog, and UART

• Shows up as a simple serial “modem ” in Linux• Easy Linux software development to control the hardware functions (e.g. backlight

control)• Allows direct communication to external serial peripherals through the PSoC• Scale-able – if extra hardware functions are needed, just add a USB hub and an another

PSoC!

• Applications Note(s): AN2407 CapSense USB keyboard, AN2401 USBUART

• CY4672 Keyboard Mouse RDK

• Opportunity #R114949 • Value to customer (from EVC) - $3.70

PSoC Family – CY8C24994-24BVXIUser Modules

• USBUART• Counter8• ADCINC• PGA• AMUX4• SPIM / CyFi• TX8

Kris [email protected]



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Product Description

Power Supply/Charger:12VDC or 24VDC selectable output. 8 amp max total alarm current.115VAC 60Hz., 1.45 amp.Short circuit and thermal overload protection.Built-in charger for sealed lead acid or gel type Battery backup.Maximum charge current .7 amp.Zero voltage drop upon transfer to battery backup.AC input and DC output LED indicators.AC fail supervision Low battery and battery presence supervision

PSoC Functions3 Channel A/D with PGAAC line Synchronous controlBattery charger using PWMMosfet bridge driver using PWMDB16LED IlluminationLook Up Storage table

PSoC: CY8C27243• User Modules

• 3 - A/D• 3 - PGA• CMP• PWM8• PWMDB16• E2Prom• Timer16

ALTRONIX: UPS100-NAC Power Extender

Carl H. Finke [email protected]

• PSoC A/D Application Notes• PWM Application Note• Battery Charger Application Note

PC Opp. Number: 18161Est Rev. - $50K per year

Unique PSoC Value in this ApplicationSingle chip system controller solutionProgrammable Gain levelsProgrammable Dead BandAC synchronous control system w/PWM



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Product Description• Core08 User Interface• Two boards communicating via I2C• 15 capsense button (rotary selector board)• 10 capsense button (display board)

PSoC Functions• CSD, LED, BUZZER on rotary selector board• CSD, LED Display, LED backlight ctrl• I2C using CRC8

Unique PSoC Value in this Application• CapSense plus allows to add functionality as LED driving, LED display control

and LED display backlight illumination with dimming functionality.• I2C with added CRC8 allow robust communication protocol• Buzzer 4Khz tone generation

Radon - CY8C24894-24LFXI (x2)User Modules

• HWI2C with added CRC8 functionality• PWM8 for internal timing• CSD for CapSense

WHIRLPOOL: Washing Machine

Photo

Gianluca [email protected]

• CSD Application Note• CapSense Design Guide

• Opportunity #157943

CapSense Plus



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Product Description32” and 37” HDTV 94-511 ZP2HD SRS LCD TVZero Power in standbyAwarded "most creative design” by TESID (www.tesid.org.tr)(Turkish Electronics Manufacturers Associations)

PSoC FunctionsRC5 decoder to wake TV with remoteWake up button on side panelSMP and battery monitoring

Unique PSoC Value in this ApplicationWith SMP operates from a single 3.3v battery.IR receiver has only 10uA power consumption.Digital array allows IR to be route through PSoC as a multiplexer.Dynamic reconfiguration to monitor battery status

CY8C21223-24SXIUser Modules

• SMP• RC5 Decoder • Digital Array (LUT)• ADC

ARCELIK/GRUNDIG: LCD TV

Photo

Gianluca [email protected]

Opportunity # 171329

Zero Power reference design



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Product DescriptionDouble side capacitive remote controlComplete dark if not touched Endcustomer TV supplier : LOEWEGesture detedtion on Touchpad area 1st Gen. with Infrared communication link2nd Gen. Opportunity for CYFI / WirelessUSB

PSoC FunctionsButton control Top side ( Picture : Right ) XY Touchpad Bottom side ( Picture : Left )

Unique PSoC Value in this ApplicationCapSensePlus ( Filter techniques , Speed opt. ) Reliable CapSense method

2 * CY8C21434-24PVXIUser ModulesCSDEz-I2C

RUWIDO : Remote Control for LOEWE TV

CapSense Application Notes


Klaus [email protected]



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Product DescriptionConductive cover plus CapSense sensing.3 buttons+ slider plus LED driving

PSoC FunctionsControls media functions through I2C

QuickPlay, Mute, Wireless ,slider for volume control and LED driving.

Unique PSoC Value in this applicationINT pin support touch driving and wake up event.Support Sleep mode during S3 ~ S5 mode

Jeff Chien [email protected]

• CY8C20324-12LFXI• User Modules

• EZI2C• CSA

COMPAQ: Presario CQ20/45 Consumer Notebook 14”

Opportunity #185911



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HP: 2008 Commercial Notebooks

Product Description• HP Commercial Notebooks• 2008 Platforms

PSoC Functions• CapSense CSD• LED Control• Bootloader

Unique PSoC Value in this Application• Ability to sense accurately with significant metal on the

overlay• Ability to allow in-system FW upgrades via bootloader

• AN2394 – CapSense Best Practices• Spec #1617708-001-46329 PCB Spec for 8mm wide boards• CMOD Shunt Resistor

• 159870, 159869, 159871, 159880, 159874, 159877, 159875, 159878, 159873

PSoC Family – CY8C21434User Modules

• CSD• I2C• Counter8

Steve [email protected]



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Product DescriptionModel : Desoto for Nokia 3606Quad-Band CDMA Mobile Phone for North America3 Touch key on the front panel for MP3Folder & Slim PhoneUser can exchange upper cover

PSoC Functions3-CapSense Buttons 3-LED ControllerI2C Interface Key Press Event Prepared

Unique PSoC Value in this ApplicationCapSense Function for 3-touch keys as well as LED control for keys.Easy signal Interface between PSoC and Baseband Processor thru I2C.

CapSense Express: CY8C20122-LDX2ITUser Modules

• CSA• EZ-I2C

NOKIA - Mobile Phone

Raymond [email protected]

Opportunity #160373



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SHARP: SoftBank 931SH Touchscreen Cell Phone

Cell phone for SoftBank• Model # SoftBank 931SH• FULLTOUCH Internet Cell Phone• 3.8inch Half XGA LCD Touch-screen• 5.2Mega Pixel AF-Camera

PSoC Functions• CSA CapSense 7x12 X-Y Touch-screen• I2C Interface with interrupt signal to host• Sleep Operation

Unique PSoC Value in this Application• Single/Multi-touch Gestures • I2C Bootloader Support for Re-programming• Sleep/Inactive Mode for low power consumption• Test Mode for manufacturing Test flow

• AN2394 – CapSense Best Practices • AN2273 – I2C Bootloader for PSoC, 16-Byte Packet

Transfer


PSoC Family – CY8C20434-12LKXIUser Modules

• CSAI• EzI2Cs• SleepTimer

Yasuhiro Yamashita, [email protected] Ochiai, [email protected]



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FUJITSU: Prime F-01A Touchscreen Cell Phone

Product Description• Model # F-01A• For NTT DoCoMo• 3.2inch Full Wide VGA• 5.2million Pixel Camera• IPX5/IPX7 Class Water Proof• Water Proof Fingerprint Sensor• 7.2Mbps Data Transmission• ITO+LCD Module Delivered by Hitachi Displays

PSoC Functions• ITO touch panel control• I2C Host Interface

Unique PSoC Value in this Application• Robust, reliable touchscreen controller• Supports customized high-level I2C packet protocol

• AN2292 CapSense Layout Guidelines• AN2360 CapSense Power and Sleep Considerations• AN14459 CapSense Method and Device Selection Guide• ITO Touchscreen Design Fundamentals Webcast

• Opportunity # 178535

Quark CY8C20434-12LKXIUser Modules

• CSA• I2CHW

Keigo Habata, [email protected] Ikoma, [email protected]



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WACOM: Bamboo/Bamboo Fun (Pen Tablet)

Product Description• Supports widescreen displays and has a textured work surface

for a natural pen-on-paper feel • High resolution and report rate for outstanding accuracy• Precise control and 512 levels of pressure sensitivity on the pen• Easy scrolling and zooming with finger-sensitive Touch Ring• Patented, battery-free pen with customizable buttons

PSoC Functions• CSA CapSense Scroll Wheel• Custom Serial Interface with GPIO

Unique PSoC Value in this Application• CSA CapSense + Flexibility of PSoC

AN2403 – SNR Requirement for CapSense ApplicationsAN2394 – CapSense Best PracticesAN2292 – CapSense Layout Guidelines


Quark: CY8C20224-12LKXI

User Modules• CSA

Hidenori [email protected]



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Product Description“TOUCH” series• Glass plate with back lighted icons• Two level LED backlight (ON and OFF)• Many possible colors• Dimmer available• Water Proof Immunity

PSoC Functions• CapSense switch• Power mosfet drive• Backlight led dimming• Cleaning mode management

Unique PSoC Value in this Application• CapSense reliability• Easiness of adding functions

CY7C21234User Modules

•CSD•TIMER8

AVE: Home Switch w/ Capsense

Photo


Cristina [email protected]

psoc success stories december 2008dlm.cypress.com.edgesuite.net/akdlm/download... · unique psoc...

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