Looking back gives us a sense of purpose, gives us a measure of how we

performed and motivates us to look forward to set the bar higher, to scale

new heights and explore new vistas…

broadeninghorizons

Annual Report ofPSG Institute of Management 2013

PSGIM is one of the leading management

institutes in this part of the country. One of

the pioneers in history after the inception of

Indian Institute of Managements, PSGIM

started as the Management Department

under the PSG College of Technology to cater

to the ever growing need of management

graduates in this region which witnessed an

industrial and entrepreneurial leap of faith

that continues till today.

The department saw itself grow into a

standalone management institution. With the

PSG & Sons Charities evincing a keen interest

in management education, the Institute grew

wings and expanded its reach with

international alliances and collaborations and

became a most sought after business school.

The ingraining of entrepreneurship in its

wards is perhaps is one of the best

achievements of this institution which has

churned out innumerable entrepreneurs and

corporate citizens who have left a trail in the

industrial and corporate corridors of this

nation.

Today as the country makes its way to lead

the comity of nations, PSGIM is well poised to

contribute and be a part of the larger scheme

of things in nation building.

A part of 26 institutions under the PSG brand,

today PSGIM has evolved into a full-fledged,

autonomous management institute.

The Institute is approved by AICTE &

affiliated to the Anna University of

Tamilnadu.

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Always at the forefront ofleading change,

PSG has transformedthe management education

since 1964.

A good athlete always mentally replays a competition over and over, even in victory, to see what might be done to improve the performance the next time.

- Frank Shorter

Annual Report ofPSG Institute of Management 2013

activities

research &

students

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22

40

academic

08

activitiesinternational

consultancies

campusactivities

festivals

PSGIM

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culturalmeets

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Executive Editor: Mr. L Gopalakrishnan

Managing Editor: Dr. R Nandagopal

Content Editor: Dr. Deepa Ranganathan

Art Direction: Happily Ever After Design

Photography: PSG Centre for Advertising & Communication

© PSG Institute of Management 2013

placements

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3

events@

achievements

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Dear friends,

I am delighted that PSGIM is bringing out an annual report.

I am sure this will be a rewarding experience to revisit the

year gone by.

With initiatives like this, I am sure PSGIM will stand out

and lead the PSG Institutions to glory. As one of the

leading management institution, PSGIM has always set

benchmarks and that to me is excellence which has

become a habit today.

A lot of initiatives from academic research to consultancy

to industry interaction has seen the institute reach the

pinnacle of success and these measures will continue to

transform management education and bring laurels to our

esteemed institution.

I take this opportunity to commend the team headed by

our Director Dr. R Nandagopal for bringing out such a

wonderful report.

I wish all the very best and hope this will usher in a way of

celebrating our achievements in a more classic way than

ever before.

L Gopalakrishnan

Managing Trustee, PSG Institutions

Trustee’s take...

It's a celebration ofmanagement educationat PSGIM close to over half a century. We shall endeavourto make it memorablefor every one ofour stakeholders.

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Director’s desk Dear friends,

I take immense pleasure in presenting this annual report.

At PSGIM, we believe that we should inculcate the

corporate values which we teach and this is one of the

steps in that direction to have an Annual Report. As you

can see, this report is a reflection of our attitude and

global aspirations that we are looking to achieve.

This will be a great resource in a way that it tracks our

activities, in the class, outside the class room and even

cultural activities which we believe can impart and

nurture more the humanistic values.

It is to the glory of the institution that we have some of

the best faculty members and best students from this part

of the world.

At PSG Institute of Management the emphasis has always

been to be entrepreneurial and industrious as is our

legacy. With this, we give students ample opportunities to

excel themselves in the co-curricular and extra-curricular

activities. We also span a host of cultural events to relive

and appreciate the flavour of our great nation's heritage

and tradition and this helps them to be the global Indian.

We have also had a lot of achievements in faculty and

students and these are now recorded very well in the

pages to follow. There are special pages on research and

consultancy which is an important part of our academic

and industry link initiatives and this has helped us grow

ourselves to be the thought leaders in many frontiers.

This annual report will be an excellent reference to our

achievements and a benchmark to the next academic year.

As they say the pleasure is in the journey and education is

one journey that has no end.

Dr. R Nandagopal

Director, PSG Institute of Management

I also would like to place on record the excellent work put

in by our faculty team and the contribution of our

students.

It's worthwhile to stop and

look back, those moments

give you a sense of the

past and what the future

beholds, and that moment is

NOW.

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Acc

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Association to Advance Collegiate

Schools of Business (AACSB)

PSG Institute of Management is in the advanced stage of

AACSB Accreditation process.

The Association to Advance Collegiate Schools of Business

(AACSB) mentor Dr. Homer Erekson visited PSGIM and

interacted with the AACSB team and the faculty. After the

Mentor Visit, the team submitted the Third Progress

Report on February 1, 2013. The Initial Accreditation

Committee accepted PSGIM's third progress report.

PSGIM has been invited to enter the final phase of the

accreditation process whereby a Peer Review Team will

be formed and a Self Evaluation Report developed.

Accreditation Council for

Business Schools and Programs (ACBSP)

The Baccalaureate / Graduate Degree Board of

Commissioners from ACBSP met on November 15-17,

2012 and reviewed PSG Institute of Management's Quality

Assurance Report.

After review, the board voted to accept the report with

one condition, one note and two opportunities for

improvement.

Dr. Homer EreksonMentor - AACSB

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Dr. R. Nandagopal, Director-PSGIM presented with the

NATIONAL AWARD FOREMINENT EDUCATIONISTfor his contribution to the Institute and the cause of

management education at the Indo-American Education

Summit & Expo, Hyderabad on February 2 -3, 2013

Aw

ard

s

When you give it all to what you believe in, can recognition be far behind?

This year PSGIM has had somedeserving recognitions conferred on it!

Dr. R. Nandagopal, Director-PSGIM conferred with

DISTINGUISHED EDUCATORAWARDby the Discovery Education Media Private Ltd at the

Indian B-Schools Awards Ceremony held in

New Delhi on January 21, 2013.

The German Indian Management Studies Programme

(GIMS) jointly offered by Hof University, Germany

and PSGIM, Coimbatore received the

GLOBAL AWARD FOREDUCATIONAL EXCELLENCE

PSGIM awarded with the

DR. DHARNI P SINHASOCIAL RESPONSIBILITY AWARD FORB-SCHOOLSby the Association of Indian Management Schools (AIMS),

a non-profit networking organisation of more than 600

business schools in India. The award was presented during

the AIMS Annual Convention, held at Hyderabad during th25-27 August 2012.

PSG Institute of Management conferred with

OUTSTANDINGB-SCHOOL AWARDby the Discovery Education Media Private Ltd at the

Indian B-Schools Awards Ceremony held in

New Delhi on January 21, 2013.

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at the Indo-American Education Summit & Expo,

Hyderabad on February 2 -3, 2013

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International Visits by Students (

World is increasingly becoming

smaller and international

collaborations and exchanges

are the order of the day.

At PSGIM, we understand the

importance of being glocal and

we have ensured that our

students get exposure at

international level.

Our programs like visits to

China is aimed at giving them a

realtime exposure in

understanding the political and

business environment first

hand apart from appreciating

the culture.

Faculty members, in addition

are also encouraged to visit

international conferences and

universities to expand their

horizons.

Dr. M.C. MadhavanSan Diego State University

Think Glocal is the mantra today. In line with this, the

institute organized two International visits for the MBA

and PGDM students.

During March 22 – 29, 2013, the I year PGDM students

visited China, Shanghai, Hong Kong and Macau.

Dr. R. Nandagopal, Director PSGIM and

Dr. R. Swamynathan accompanied the students.

During the Trimester Holidays, 85 First Year MBA Students

along with 3 Faculty Members visited China, Shanghai,

Hong Kong, and Macau. It was an excellent learning for

them with respect to Inter-cultural aspects and

International environments.

Dr. J. Sekkizhar, Mr. R. N. Balamurugan and

Dr. N. Vijaykumar accompanied the students.

visited India during Dec 29,

2012 to Jan 16, 2013. They

visited various cultural and

historic sites, Industries etc in

India and attended lectures on

culture, economy, education

and heritage.

Dr. T. G. Vijaya coordinated the

program. Dr. M. C. Madhavan

from San Diego State

University graced the

occasion.

India Study Abroad Program

The PSG-ISA program aims at

acclimatizing global

participants to an India of the

future. India presents a mosaic

of paradoxes with its

economy, its culture, its

emotions, its education system

and heritage. It is an

interesting study of India's

rising position in the world

today.

Seventeen students from

San-Diego State University

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International Visits by PSGIM Faculty

On a visit to Texas Christian University, Ms. R Sujatha on

25th July 2012 had a discussion with Prof Homer Erekson,

Dean of Neeley School of Business. He is also the AACSB

mentor.

On July 26th she met with Ms. Janice Elliot, Director of

Accreditation and Assessment and the discussions were

held on the accreditation process and documentation

procedures for AACSB. These meeting led to the new

standards to be followed on the journal classification

system for PSGIM, diversity of students and faculty AQ/PQ

and ABD status of faculty and assurance of learning. This

also gave an in-depth insight into the process

improvements for PSGIM.

The meetings provided an in-depth insight into the

processes improvements required at PSGIM towards

completion of the accreditation.

Ms.R. Sujatha and Ms. D. Kavitha visited San Diego State

University, to interact with the key faculty involved with

the AASCB accreditation process and also met with the

faculty of finance and information systems.

The meeting with Dean Gangaram Singh and Professor

Kathleen Krentler provided clarity on:

l Using comprehensive exam at the end of the

courses as one measure of assessment

l Using capstone course and its evaluations for

closing the loop

l Using rubrics developed for assessment (by faculty)

l Maintaining hard copies of the rubrics for

documentation purposes

l Point system for maintenance of AQ and PQ status

l Maintaining a website for assessment to have all

the reports, minutes of meetings

In an interaction with Prof. Jennex Murray and Prof. Robert

Judge, they discussed at length about case based research

methodology and opportunities for publishing papers in

top journals.

At the University of Toledo, they attended Advanced

Research Methods course for doctoral students taught by

Prof. Paul Hong. The course focused on selecting a topic

for research, reviewing literature and writing review

papers. They also attended the classes of Prof. Diana,

Prof. Udhayan and Prof. Callaway to understand the

effectiveness of varying pedagogies that can be used in

MBA classes.

The visit resulted in two joint projects in the areas of

family business and knowledge management.

They met Prof. Anand Kunnathur and Senior Associate

Dean, Dr. Terribeth Gordon-Moore and discussed about

the AACSB accreditation process at University of Toledo.

They also met with the Dean of College of Business and Innovation,

Dr. Thomas Gutteridge.

At Claflin University, they interacted with Dean Dr. Harpal Singh,

Prof. Guah, Prof. Saracina, Prof. Boyd and Prof. Khan to study the

teaching methodology adapted in a minority educational

institution. They attended classes of the respective faculty to get a

feel of student participation and effort of the students for

preparedness to the classes.

Ms. D. Kavitha participated in the Global Colloquium on

Participant Centered Learning conducted by Harvard Business

School from March 18 - 21, 2013 at the Harvard Business Center,

Shanghai.

Dr. R.Krishnaveni attended a 2 day Conference on 'Business

Accreditation' conducted by AACSB at Kualalumpur, Malayasia on

11th and 12th October 2012.

Dr. Krishnaveni Muthiah attended a 2 day Conference on

'Assurance of Learning' conducted by AACSB at Kualalumpur,

Malayasia on 13th and 14th October 2012.

Ms.D. Kavitha participated in the Global Colloquium on Participant

Centered Learning conducted by Harvard Business School from July

21-28, 2012 at the Harvard Business School, Boston .

Dr. R. Nandagopal attended the ACBSP Annual Conference 2012 on

Sustaining Excellence in Quality Business Education at Baltimore,

Maryland during June 15-18 2012.

International Faculty visiting PSGIM

The students of the MBA programme (IP) had the privilege of

sessions handled by International Faculty. The following Faculty

visited PSGIM during June 2012 to April 2013 and handled various

subjects for the students. The students had a great time interacting

and learning from such stalwarts and gained a lot from this

exposure.

Strategic Marketing and Analysis

- Chair and Professor of Marketing and

International Business

Supply Chain Management

- Professor, Information Operations &

Technology Management, College of Business and

Innovation

Strategic Brand Management

Computer Simulation

- Professor, IOTM Department,

College of Business and Innovation

Dr. Anthony Koh

Dr Paul Hong

Dr. Bashar Gammoh

Dr Udayan Nandkeyolar

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disclosure practices, Banking, Behavioral Finance,

Financial Markets and Financial Inclusion. The conference

also released the proceedings of papers presented

(ISBN 978-93-5087-022-4).

Two best research papers were selected among them and

awarded with a cash prize and certificate. Dr. P.Bruntha

and S. Sathyabhama, NGM College of Arts & Science

Pollachi won the first prize for their paper on

Determinants of borrower delinquency in public sector

banks in Coimbatore district; Dr. M.V. Subha, Anna

University and S. Thiruparkadal Nambi, GIM, won the

second prize for their paper on Stock index trend

prediction using support vector machines.

The 5th International Conference on Emerging Financial

Markets was organized on 27 & 28 December 2012 at PSG

Institute of Management with support from CIBER, Florida

International University and COBI, University of Toledo.

U.S.A. Dr. Sunil S. Poshakwale, Professor, Cranfield School

of Management, U.K delivered the key note address.

On the sidelines of the conference, a Faculty

Development program on Models for Research in finance

was conducted on 27 Dec 2012 by Dr. Sureshkumar & Dr.

Murugappan from BIT and Dr. Thenmozhi from IIT,

Chennai. Fifteen invited speakers presented their views

on various facets of the financial system on 28 Dec 2012

which was followed by thirty five academic paper

presentations on diverse themes like accounting and

Conferences at PSGIM attract participants from across the countryand papers from across the world. The two conferences from PSGIM - The International Conference on Emerging Financial Markets and theNational conference on Business Research have now become a part of their academic calendar. These flagship events from PSGIM are widely appreciated and eagerly awaited by research fraternity from the academia and industry alike.

Fifth International Conference on

Emerging Financial Markets

- Organized by Dr.V. Srividya

Dec 27-28, 2012

Krishnan Dhandapani

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Mr. R. Venugopal, Vice President, Commercial Functions

and Center Head, Robert Bosch Engineering and Business

Solutions Ltd, Coimbatore inaugurated the conference.

The conference had 42 papers and the sessions were

chaired by eminent Professors of Management. In their

key note address, the chairs stressed on the need of

proactive and industry oriented research and listed out

the challenges and contemporary areas of research in

their domains. Dr. R. Krishnaveni was the Conference

Chair and Dr. R. Deepa the Organizing Secretary for the

Conference.

Dr. R. Nandagopal, Director PSGIM gave the valedictory

address in which he stressed that such conferences

should be sustained and that Industry Academia

interaction should go to the next level. He also presented

the Best Paper of the Conference Award to

Mr. Muralidharan of Tamil Nadu Agricultural University for

his paper titled “An analysis of the antecedents of

Organizational Citizenship Behavior (OCB) towards

performance - A study on Self Help Groups (SHGs) in

Coimbatore City.”

Seventh National Conference on

Business Research

- Organized by Dr. R. Krishnaveni & Dr. R. Deepa

Nov 23-24, 2012

Dr. Sunil S. PoshakwaleProfessor,Cranfield School of Management, U.K

Dr. Sureshkumar & Dr. Murugappan, BIT

R. VenugopalVice President - Commercial Functions and Center HeadRobert Bosch Engineering and Business Solutions Ltd, Coimbatore

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In totality I've experienced a good grooming session for the next phase of my life! As a take home

learning and experience, PSG helps to learn to move

forward in life with perseverance and steadfastness,

despite several daunting tests and trials.

Life @ PSG IM

- Anugraha Babu

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FDPs and MDPs make important contribution to academia and the industry. PSGIM presents a series of learning opportunities which has enabled the academics and the industry in and around Coimbatore to update and enrich their knowledge in specific disciplines.

Financial Modeling with ExcelA two day FDP was conducted by

Dr. M. P. Pandikumar & Dr. N. Vijayakumar

Apr 19-20, 2013

Excellence in Management Education

A two day FDP was conducted for faculty

teaching UG courses

Feb 22-23, 2013

Financial Modeling with ExcelA two day FDP was conducted by

Dr. M. P. Pandikumar & Dr. N. Vijayakumar

Nov 29-30, 2012

Workshops

Basics of Stock Markets - Sep 7th, 2012

Mr. S. P. Varadarajan & Mr. Joshua Selvakumar

The workshop educated the participants on Risks -

Rewards Analysis, Portfolio construction and evaluation

using Excel and Fundamental and Technical Analysis using

Spider Software.

1

Research Methodology using SPSS – Sep 6-8, 2013

Dr. M. P. Pandikumar and Dr. Ramkumar

The workshop helped the researchers to have a holistic

view on the statistical tools to do a quality and confident

research. About 37 participants from various parts of

Tamilnadu and Pondicherry benefited from this.

2

Technical Analysis and Business Modeling – Nov 16, 2012

Mr. S. P. Varadarajan & Mr. Joshua Selvakumar

Research scholars and faculty from various institutes of

Tamil Nadu benefited from the program.

3

Achieving Excellence in Research Endeavor – Dec 7-8, 2012

Dr. R. Krishnaveni and Dr. N. Ramkumar

Around 37 participants from Tamil Nadu, Puducherry, and

Bengaluru participated and got hands on experience on

statistical applications.

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Ms. K. Sri Gayathridevi organized an MDP on April 19-20,

2013. The objective of this program is to help participants

understand the importance of effective communication

and to hone their communication competencies in the

areas of speaking, listening, body language, presenting

and team building.

A Tri Series Training and Development Program on

Financial Derivatives was organized by

Dr. M. P. Pandikumar - The first session (Level 0) and

second session (Level 1) were held during March 9-10 &

April 6-7 2013. The third session Level 2 is scheduled for

April 27-28, 2013.

A 2-day MDP “Emotional Literacy for Personal

and Professional Success” was conducted by

Dr. R. Krishnaveni and Dr. R. Deepa during July

27-28, 2012. The participants were executives

from various organizations in and around

Coimbatore.

Dr. H. Raman conducted a 2-day MDP “Volatility of Sensex

& Nifty Stock Indices and exchange rate of Indian Rupee”

during December 4-5, 2012

An one day “R Statistical Software” pre workshop was

given to the participants of the 5th International

Conference on Emerging Financial Markets on Dec 27,

2012 by Dr. N. Vivek and Dr. J. Sekkizhar.

5

Mr. S. P. Varadarajan organized a one day workshop

“Valuation of Fixed Income Securities & Equity Portfolio

Construction” on Jan 13, 2013

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Dr. N. Vivek organized a 40 hours SAP GBI 2.1 workshop for

BBM students during Jan-Feb 2013. Forty two students

joined and benefitted from this workshop.

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Dr. N. Vivek organized a 40 hours SAP-TERP10 workshop

for I year MBA students during Feb-April 2013. Forty two

students benefited from this workshop.

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Dr. N. Vivek organized a Half day workshop on

Afforestation, on 7th April, 2013, at Anaikatti.9

A two day workshop on Psychometric Tools in

HR Practices was organized by Dr. N. Ramkumar and

Mr. K. P. Naachimuthu during April 19-20, 2013

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The annual Faculty Forum for 2012 was held

during July 12-13, 2012 at Hasanur. The

faculty members led by Dr. R. Nandagopal met

at the forum and discussed the challenges

faced by PSGIM in Admissions, placement,

Research and Consultancy etc. Each stream

had separate brain storming sessions and

came up with an action plan for the

forthcoming year, in line with our mission.

All the action plans were presented and

deliberated upon. Dr. Paul ChongKun Hong,

Professor, University of Toledo outlined the

areas of collaborative research between

faculty of PSGIM and the University of Toledo.

The faculty forum also deliberated upon

innovations that can be brought in pedagogy

in order to enhance the teaching learning

process. Dr. R. Nandagopal concluded the

forum by presenting the Action Plan for 2013,

which included a special section on the

Golden Jubilee Celebrations in 2014.

Faculty Forum

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The PSGIM Faculty organized various development programs to cater to the needs of Industry and academia and attended training programs to hone their intellectual skills. They also visited universities abroad, facilitating collaborative research. Their industry centric research initiatives resulted in a good connect with the Industry.

1. Dr. R. Swamynathan, attended the 'GLOBAL THOUGHT LEADER

SERIES' (GTLS), program by Dr. PHILIP KOTLER, on 12th March 2013,

at Great Lakes Institute of Management, Chennai.

2. Dr. R. Jagajeevan attended a session “Disruptive Business Practices

for Sustainable business” organized by Coimbatore Management

Association on 25th February 2013.

3. Dr. R. Nandagopal attended the South Asian Council for

Accreditation of B schools Annual Conference and chaired the

inaugural session on 12th Feb 2013. A number of B schools in India

participated in the conference, which focused on Accreditations.

4. Dr. R. Nandagopal inaugurated the 3-day training program for

Mentors and Site Team evaluators at New Delhi during 13th and 14th

Feb 2013.

5. Dr. R. Krishnaveni attended a 3-day HR Summit “High-tech people,

High Touch HR: Are we missing the human touch?”, organized by IIM

Kozhikode at their Campus during Feb 8-10, 2013.

6. Mr. M.S. Karthikeyan attended a training program on Open ERP

Enterprise Resource Planning software held at Tiny ERP Pvt. Ltd,

Gandhinagar, Gujarat during 4th February to 15th February, 2013.

7. Dr. J. Sekkizhar attended a training program on OpenERP

Enterprise Resource Planning software held at Tiny ERP Pvt. Ltd,

Gandhinagar, Gujarat during 4th February to 15th February, 2013.

8. Ms. R. Sujatha attended a training program on OpenERP

Enterprise Resource Planning software held at Tiny ERP Pvt. Ltd,

Gandhinagar, Gujarat during 4th February to 15th February, 2013.

9. Dr. N. Vivek attended a 2 day program INDIZEN 2013 at the Kaizen

Institute Pune.

10. Ms. B. Uma Maheswari attended the FDP on Enhancing Research

Skills conducted by Dr. Thenmozhi at IIT Chennai, between January

7-9, 2013.

11. Ms. D. Kavitha attended the FDP on Enhancing Research Skills

conducted by Dr. Thenmozhi at IIT Chennai, between January 7-9,

2013.

12. Mr. R. S. Sathyanarayanan attended a 3-day Case Teaching

Workshop at Bengaluru. The program was organized by Harvard

Business Publishing in Collaboration with DRSO and hosted by IIM,

Bangalore.

13. Mr. M. Sathish attended a 3-day Case Teaching Workshop at

Bengaluru. The program was organized by Harvard Business

Publishing in Collaboration with DRSO and hosted by IIM-B.

14. Dr. J. Sekkizhar was an expert member in the panel for Ph.D Pre-

Submission in Management studies of SCSVMV University,

Kancheepuram on January 10, 2013.

15. Dr. R. Swamynathan chaired a session in the “National Conference

on Socio Economic Revolution in Modern Indian Business” at RVS

College of Management, on 15th December 2012.

16. Mr. R. S. Sathyanarayanan participated in a Seminar on “HR and

Social Media” organized by NRHDN at ITC Maratha in Mumbai on

11th December 2012.

17. Dr. N. Vijayakumar participated in a two day workshop on “Time

Series and Panel Data Modelling and Application” conducted by

Madras School of Economics during December 14-15 2012.

18. Mr. R. N. Balamurugan attended a workshop on “Achieving

Excellence in Research Endeavour” conducted at PSG Institute

Management, Coimbatore from 7th -8th December 2012.

19. Dr. N. Vivek attended a program “Introduction to the world of

Theory of Constraints” organized by the CII Chennai, on 6th Nov,

2012, at Bangalore.

20. Prof. Umesh Chandrasekar attended the NHRD National

Conference at Hyderabad during Nov 29to Dec 1, 2012

21. Mr. T. Sureshkumar attended the NHRD National Conference at

Hyderabad during Nov 29to Dec 1, 2012.

22. Prof Umesh Chandrasekar attended the 2nd Conference on Indian

Placement Reporting Standards Organized at IIM-A on 29th

September 2012.

23. Dr. R. Jagajeevan participated in the OBT in Pricol Academy for

Excellence during 29th and 30th September 2012.

24. Dr. R. Krishnaveni & Dr. Manju P. George attended a one day

workshop organized by NIPM Coimbatore chapter on “Industrial

Harmony through effective HR Practices” on 28th September 2012.

25. Dr. R. Jagajeevan attended the Association of India Management

Schools (AIMS) annual convention from 25th to 27th August 2012 at

Hyderabad.

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26. Dr. R. Nandagopal attended the 24th Annual Convention and

General Body Meeting of Association of Indian Management schools

at Hyderabad on Aug 25 2012.

27. Mr. K. P. Naachimuthu attended the Association of India

Management Schools (AIMS) annual convention from 25th to 27th

August 2012 at Hyderabad.

28. Mr. R. S. Sathyanarayanan attended a workshop “Social Media in

Marketing” at Mumbai during August 24-25, 2012

29. Dr. R. Deepa attended a two day “Teacher Support Program on

Business English” conducted by Cambridge ESOL Center at GRD

college, during July 29-30, 2012.

30. Ms. K. Sri Gayathridevi attended a two day “Teacher Support

Program on Business English” conducted by Cambridge ESOL Center

at GRD college, during July 29-30, 2012.

31. Dr. N. Vivek attended “A road to lean organizations” conducted by

CII in Bangalore during July 7-8, 2012.

32. Dr. J. Sekkizhar attended “A road to lean organizations”

conducted by CII in Bangalore during July 7-8, 2012.

33. Mr. K. P. Naachimuthu attended the SAP TERP 10 Train the

Trainers Workshop at Symbiosis Centre for Management and Human

Resource Development, Pune during May 28 to June 7, 2012.

34. Mr. K. P. Naachimuthu attended the Self Awareness and Higher

Goals in Education (SAHGE 2012) program at IIT Madras during June

12-16, 2012.

35. Mr. R. N. Balamurugan attended Train the Trainer program on

Introduction to SAP ERP with Global Bike Inc.V2.1 at International

Management Institute, New Delhi conducted by SAP University

Alliances from 4th – 8th June 2012.

36. Dr. N. Vijiayakumar attended Train the Trainer program on

Introduction to SAP ERP with Global Bike Inc.V2.1 at International

Management Institute, New Delhi conducted by SAP University

Alliances from 4th – 8th June 2012.

Management Education Series

A series of programs on Management Education were

conducted by PSGIM under the guidance of

Dr. R. Nandagopal.

On January 27, 2013, a seminar on International

Management Education in India was organized at Hotel

New Woodlands, Chennai. Dr. R. Nandagopal, Director,

PSGIM, Dr. T. S. Raghu-Nathan, Professor, College of

Business Innovation, University of Toledo, Ohio, USA and

Mr. Ramesh Prabha, Chairman, Galaxy Institute of

Management, Chennai presented their views on the topic.

On March 4, a team of faculty members Dr. Srividya,

Dr. Vivek and Dr. Arulrajan conducted a program on

Management Education at Hotel Raddison. Mr. Ramesh

Praba, Chairman, Galaxy Institute of Management, Chennai

participated in the event.

During first week of March, Dr. R. Nandagopal and

Dr. M. P. Pandikumar conducted the management

education program at Trichy. Dr. Nandagopal addressed

the alumni and prospective students at the program.

On March 7, 2013, Dr. R. Nandagopal and

Mr. R. N. Balamurugan conducted the Management

Education program at Madurai. The program was attended

by our Alumni and prospective students from Dindigul,

Virudunagar and Sivakasi. Mr. Ramesh Praba, Chairman,

Galaxy Institute of Management, Chennai and

Dr. R. Nandagopal addressed the students.

15

Pa

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rese

nte

d

1. Dr. N. Ramkumar & Vaidehi Priyal presented a paper “A study

to maximize the interpersonal effectiveness to overcome

generation gap using Aura as a tool” at IBA Conference, Bangalore

during Feb 20-22, 2013.

2. Dr. R. Swamynathan and Mr. A. Mansur Ali presented a paper

“Mall Mania – A study on the factors influencing consumers

choice towards malls in Coimbatore City” at NIT Trichy

(Marketing in the New Millennium) on February 20, 2013.

3. Dr. R. Swamynathan and Mr. A. Lakshmanan presented a paper

“Driving Industry towards sustainable human capital

advancement – A conceptual approach for Apparel sector” at

NIT Trichy (Marketing in the New Millennium) on February 20, 2013.

4. Dr. R. Swamynathan and Ms. R. Vanathi presented a paper

“Fire or Misfire – An exploratory study on the SCM Practices in

Sivakasi Fireworks Industry” at NIT Trichy (Marketing in the New

Millennium) on February 20, 2013.

5. Dr. V. Thilagam presented a paper titled: "Succession Planning

in South Indian Family Businesses", during the fourth invitational

conference on family business, at Indian School of Business,

Hyderabad during Feb 1-3, 2013.

6. Ms. B. Uma Maheswari presented a paper “The Family's

influence on the strategic planning effectiveness in small

family run firms” in the Family Business Conference organized by

India School of Business, Hyderabad between February 1-3, 2013.

7. Mr. R. N. Balamurugan presented a paper titled “Consumer

Behavior towards Online Shopping – A Study with reference to

Coimbatore City” at the 5th IIMA Conference on Marketing in

Emerging Economies hlet at IIM A on January 10, 2013. The paper was

Co-authored by Dr. R. Nandagopal, Mr. M. Sathish and Mr. R. S.

Sathyanarayanan.

8. Dr. R. Nandagopal, Mr. R. N. Balamurugan, Mr. M. Sathish,

Mr. R. S. Sathyanarayanan and Dr. D. Jubilee authored a paper

titled “Understanding Customer Attitude towards Mobile

Advertising and its impact on Consumers' Behavioral

Intention”, which was presented at the Chinese American Scholars

Association (CASA) E Leader Conference held in Singapore on

January 3, 2013 .

9. Dr. Jagajeevan presented a paper titled “Enhancing Doctors

Commitment through HR Initiatives: A study conducted in

selected Hospitals in Coimbatore” in the International

Conference on Advances in Management and Economics held during

December 8-9, 2012 at Malaysia.

10. Dr. Jagajeevan and Dr. J. Sekkizhar presented a paper titled

“Impact of Human Resources Development Practices on

Doctors' Affective Commitment towards their Patients and

Hospitals” at Chinese American Scholars Association, held on

January 3, 2013 at Singapore.

11. Prof. Umesh Chandrasekar and Dr. R. Swamynathan

presented a paper titled “Mobile payments in an Indian Metro

Market – An Attitudinal survey of Potential Users” at the 6th

International Marketing Conference (NASMEI) at Great Lakes

Institute of Management, Chennai during 29-20 December 2012.

12. Mr. M. Sathish presented a paper titled “Impact of television

advertisement on buying behavior of children – A study with

reference to parental perception” in the Seventh National

Conference on Business Research, 23-24 Nov 2012.

13. Dr. N. Ramkumar and Ms. S. Soumya presented a paper titled

“Competency mapping for Sustainable Development” in the

Seventh National Conference on Business Research, 23-24 Nov 2012.

14. Dr. N. Ramkumar and Ms. Vaidehi Priyal presented a paper

titled “Examining the relationship between Positive Aura” in the

Seventh National Conference on Business Research, 23-24 Nov 2012.

15. Dr. N. Vivek, Ms. B. Uma Maheswari and Parvadavardini

Sounderrajan presented a paper "Lean Accounting for Lean

Manufacturing", in the Seventh National Conference on Business

Research, Nov,2012.

16. Dr. N. Vivek and Sathiyapriya T presented a paper titled

"Application of TWI in Supply Chain Management", in the

Seventh National Conference on Business Research, 23-24 Nov, 2012.

17. Dr. N. Vivek and M. Sathish presented a paper titled "An

Empirical Model Relating Supply Chain Sourcing,

Performance, Making Performance and Delivery Performance

to Company Performance", in the Seventh National Conference on

Business Research, 23-24 Nov, 2012.

18. Dr. V. Srividya & H.Kalaiarasi presented a paper and was

awarded the best paper for the paper tiltled “A study on website

efficiency and its influence on online banking channel

continuance in India”, National conference on contemporary

issues in banking and finance, 17 Nov 2012, KPR Business School.

19. Mr. K. P. Naachimuthu presented a paper titled “Strategic

approach to Talent Management: A theoretical model” in the

6th International Conference on Contemporary Business 2012

organized by Department of Management Studies, IIT Delhi in

association with Curtin University during Oct 18-20, 2012.

20. Dr. V.Srividya & A.Senthilkumar presented a paper titled Stock

Market cointegration among BRICS National – An inquiry, in

the 10th International AIMS Conference at IIM B, Dec 2012.

21. Dr. R. Jagajeevan presented the “Corporate Social

Responsibility Initiatives of PSGIM” at the AIMS Annual

Convention during 25 to 27th August 2012.

22. Dr. R. Nandagopal presented a paper on “Excellence in

Quality Education – Indian Experience” at the ACBSP Annual

Conference held at Baltimore, Maryland during June 15-18 2012.

16

Pu

bli

cati

on

s1. Ajith Sankar, R. N. (2013) Building a case for linking Trikarana

Suddi with the emerging theme of Spirituality at Work and as a

context for Leadership. Gurukulam Journal of Management

Research, Vol 1(1), pp 27

2. Ajith Sankar R. N. (2012). Ascertaining linkages between Tirkarana

Suddhi and Tapping Spirituality as the Context of Leadership. IPE

Journal of Management, Vol 2(2), pp 81-105

3. Ajith Sankar, R. N. (2012). The Story of Ethicus – India's First

Ethical Fashion Brand. Journal of Values Based Leadership, Vol 5(1),

Winter/Spring Issue

4. Balamurugan R.N & Pughazhendi (2012). A study on athlete

celebrity endorsed product influence on young student consumer in

Chennai city, Tamil Nadu, India. Zenith International Journal of

Multidisciplinary research, Vol 2(4), pp 237-243.

5. Balamurugan, R. N & Pughazhendi, A (2012). Impact of celebrity

Endorsement on Advertisement in various Media towards selected

Retail outlets in Chennai City, India. TMC Academic Journal, 6(2),

pp 32-43.

6. Deepa, R (2013). Controlling Common Method Variance while

measuring the impact of Emotional Intelligence on Well-Being.

Vikalpa, Vol 38(1), 39-45

7. Deepa, R. (2012). Diagnosing Emotional Intelligence across the

Service Sector in South India. Pacific Business Review International,

Vol 4(3), pp 34-44

8. Deepa, R (2012). Emergence and Development in the field of

Emotional Intelligence – With special reference to Organizational

Context. BVIMR Management Edge, Vol 5(2), pp 7-17

9. Jagajeevan, R. (2012). Enhancing Doctors' commitment through

HR initiatives: A Study conducted in selected hospitals in

Coimbatore. Intensity – The International Journal of Applied Social

Sciences Research, Vol 1(1), Vol pp 56-61

10. Joshua Selvakumar, P & Vikkraman, P. (2012). Attitude of the

youth and entertainment in Coimbatore City. African Journal of

Business Management, Vol 6(44), pp 10967-10973

11. Joshua selvakumar, P & Vikkraman, P. (2012). A Study to Analyze

the Importance of Experiential Marketing in Marketing

Communication. IPE Journal of Management, Vol 2(1), pp 23-38

12. Joshua Selvakumar, P & Vikkraman, P. (2012). Examining the

behavior and attitude towards advertising on social networks: A

study of young Coimbatore consumers. NIET Journal of

Management, Vol 4(3), pp 21-26

13. Krishnaveni Muthiah & Shanmuganathan, J (2012). A comparative

analysis on standing of ULIPs in an individual's investment portfolio.

European Journal of Social Sciences, Vol 33(2), pp 264-269

14. Krishnaveni Muthiah & Beulah Mabel (2012). A study on the

extent of human resource problems that affect export performance –

with special reference to Tiruppur garment export firms.

International Journal of Physical and Social Sciences, Vol 2(11), pp

229-242

15. Krishnaveni Muthiah & Shanmuganathan, J (2012). The impact of

tussle between IRDA and SEBI on Unit Linked Insurance Plans.

European Journal of Social Sciences, Vol 33(3), pp 351-357

16. Krishnaveni, R (2013). Controlling Common Method Variance

while measuring the impact of Emotional Intelligence on Well-

Being. Vikalpa, Vol 38(1), 39-45

17. Krishnaveni, R. (2012). Diagnosing Emotional Intelligence across

the Service Sector in South India. Pacific Business Review

International, Vol 4(3), pp 34-44

18. Krishnaveni, R (2012). Emergence and Development in the field of

Emotional Intelligence – With special reference to Organizational

Context. BVIMR Management Edge, Vol 5(2), pp 7-17

19. Krishnaveni, R & Priya Shanmugam (2012). Employee

Engagement: An introspection into its conceptualization.

International Journal of Social Science and Interdisciplinary

Research. Vol 1(9), pp 186-194

20. Krishnaveni, R. & Anitha, J (2012). Instrument Development and

Validation: Educator Characteristic Scale. SDM IMD, Vol 3(2), pp 7-

27

21. Krishnaveni, R. & Aravamudhan, R (2012). Capacity Building

Revisited: A new research perspective. Abhinav, Vol 1(11), pp 151-171

22. George, M. P., & Mampilly, S. R. (2012). A model for student

mentoring in business schools. International Journal of Mentoring

and Coaching in Education, 1(2), 136-154.

23. George, M. P., & Mampilly, S. R. (2012). Relationship between

New Five Personality profile and psychosocial maturity exhibited by

B-school students in Coimbatore. Far East Journal of Psychology and

Business, Vol 7(2)

24. George, M. P., ShivaRamakrishnan., Mampilly, Rupert, S. (2013).

Personality fit between Mentor and protégé dyads and its influence

on the effectiveness of formal mentoring in a pcmm level 4/5

certified IT company in chennai, India. Far East Journal of

Psychology andBusiness, Issue 10

25. George, M. P., Gayathridevi, K. (2013). Enriching Learning

through a Real Livelihood Experience .Far East Journal of Psychology

and Business, 11.

26. Naachimuthu, K. P (2012). A Study on Learning Organization

profile of Government & Private educational institutions, South

Asian Journal of Marketing and Management Research, May 2012

27. Naachimuthu, K. P (2012). Management Lessons from

Thirukkural. International Journal of Management Research and

Business Strategy, Aug Issue

28. Ramkumar N and Soumya S (2012), Competency Mapping for

Organizational Improvement, Paradigm Shift in Innovative Business

Management, CPA Publishers, Chennai, pp 205-17.

29. Sathish, M (2012). Impact of Television Advertisement on buying

behavior of children – A study with reference to parental perception.

In Paradigm Shift in Innovative Business Management, pp 336-345

30. Sathish, M (2012). Customer retention in TNSTC. In Paradigm

Shift in Innovative Business Management, pp 346-356

31. Sathish M (2012). A study on athlete celebrity endorsed product

influence on young student consumer in Chennai city, Tamil Nadu,

India. Zenith International Journal of Multidisciplinary research, Vol

2(4), pp 237-243.

17

32. Sekkizhar, J. (2012). Enhancing Doctors' commitment through

HR initiatives: A Study conducted in selected hospitals in

Coimbatore. Intensity – The International Journal of Applied Social

Sciences Research, Vol 1(1), Vol pp 56-61

33. Srigayathridevi, K & Mampilly, S. R (2012). Relationship between

New Five Personality profile and psychosocial maturity exhibited by

B-school students in Coimbatore. Far East Journal of Psychology and

Business, Vol 7(2)

34. Gayathridevi, K and George, M.P (2013). Enriching Learning

through a Real Livelihood Experience .Far East Journal of Psychology

and Business, 11

35. Srividhya, V & Kalaiarasi, H (2013). An investigation on online

banking adoption. The International Journal of Business Innovation

and Research, Vol 7(1)

36. Srividhya, V (2012). A study of factors influencing young users

online Banking channel usage in India. Journal of Commerce &

Accounting Research, Vol 1(3), pp 18-23

37. Srividya , V & Kalaiarasi, H (2012) A study on wireless banking

services –The case of mobile banking with integrated technology

acceptance model, Journal of Contemporary Research in

Management, Vol 7(3), pp31-40.

38. Sudharani Ravindran D & Sudhakar S (2012). Adoption of

Customer Relationship Management Technologies among Indian

Small & Medium Enterprises – A Review and suggested Model.

European Journal of Social Sciences, Vol 28(4), pp 538-548.

39. Sudharani Ravindran, D & Mohanavel S (2012). A study on

Organisational Readiness for Knowledge Management. European

Journal of Scientific research, Vol 71(2), pp 152-162.

40. Sudharani Ravindran, D & Pughazhendi, A (2012). Impact of

celebrity Endorsement on Advertisement in various Media towards

selected Retail outlets in Chennai City, India. TMC Academic

Journal, 6(2), pp 32-43.

41. Sudharani Ravindran, D & Pughazhendi (2012). A study on

consumer buying behavior on celebrity endorsement and brand

building of automobile industry in Tamil Nadu. European journal of

social sciences, Vol 29(3), pp 405-412

42. Sudharani Ravindran D & Ramakrishnan (2012). Applicability of

Retail Service Quality Scale(RSQS) in India. Indian Journal of

Applied Research, Vol 1(9), pp184-186

43. Sudharani Ravindran, D & Pughazhendi, A (2012). A study on the

influence of using Celebrity endorsement on consumer buying

behavior in Tamil Nadu, India. Journal of Research in International

Business and Management (Nigeria), Vol1, 2(4), pp 65-72.

44. Sudharani R, Pughazhendi A, Balamurugan R.N, & Sathish M

(2012). A study on athlete celebrity endorsed product influence on

young student consumer in Chennai city, Tamil Nadu, India. Zenith

International Journal of Multidisciplinary research, Vol 2(4), pp 237-

243.

45. Sudharani R, & Pughazhendi A, (2012). A study on the equity

effect of product endorsement by celebrities in Chennai city, Tamil

Nadu, India. SS International Journal of Economics and

Management, Vol 2, pp 42-56.

46. Swamynathan, R (2013). Voting Intentions of the Young

Coimbatore Electorate – An opinion study on the forthcoming

general elections. Gurukulam Journal of Management Research, Vol

1(1), pp 28-46

47. Swamynathan, R and Vanathi, R (2012). A study towards business

process orientation in wholesale trade of textile industry in Erode.

Journal of Contemporary Research in Management, Vol 7(2), pp 31-

40

48. Thilagam, V (2013). Factors Influencing Entrepreneurship in

Coimbatore. In R. Nandagopal and V. Thilagam (eds.), Tenth

Biennial Conference on Entrepreneurship, Vol I & II, Bookwell, Delhi

(ISBN 978-93-80574-48-6)

49. Varadharajan, P & Vikkraman, P (2012). A study on impact of

foreign stock markets on Indian stock market. The Journal of Indian

Management & Strategy, Vol 17(2), pp 31-43

50. Varadharajan, P & Vikkraman, P (2012). Construction of optimal

equity portfolio with special reference to Manufacturing Sector in

India. GITAM Journal of Management, Vol 10(3), pp 1-14

51. Varadharajan, P & Ganesh (2012). Construction of equity portfolio

of large caps companies of selected sectors in India with reference to

the Sharpe Index model. International journal of physical and social

science, Vol 2(8), pp 37-50.

52. Varadharajan, P (2012). Efficiency of public and private sector

banks in India- An Empirical Study. The SAMS Journal, Vol 6 (2), pp

10-25.

53. Varadharajan, P (2012). A study on credit risk management

framework at Banks in Coimbatore region. SAMIKSHA, Vol 3(1) pp

37-55.

54. Varadarajan, P (2012). How to make profit in the equity market

within the short period of time. Tamil Business Muthaleedu, Vol 7,

October 2012

55. Varadarajan, P (2012). You are also Hero in the Equity Market.

Tamil Business Muthaleedu, Tamil Version, Vol.8, November 2012

56. Varadarajan, P (2012). Business Opportunities in Andaman. Tamil

Business Muthaleedu. Tamil Version, Vol.9, December 2012

57. Vijaya, T. G. (2012). Effects of role stress on employee job

satisfaction and turnover. Indian Journal of Applied Research, Vol

1(9)

58. Vijaya, T. G. (2012). Role Ambiguity, Role Conflict and Work Role

Balance: Influence on Organizational Commitment and Turnover

Intention of Faculty. European Journal of Social Sciences, Vol 3(4)

59. Vijaya, T. G. (2012). A study on impact of entrepreneurial

characteristics between service and manufacturing sector

entrepreneurs. Journal of entrepreneurship and management, Vol

1(3).

60. Vijaya, T. G. (2012). Implications of work-life balance and job

stress on organizational change. Competitive advantage through

globalization, MacMillan advanced research series ISBN ; 978-935-

059-090-4

61. Vijayakumar, N, Muruganandan, S & Chandra Sekhara Rao (2012)

The Relationship between Fund Performance and Fund

Characteristics: Evidence from India. The IUP Journal of Applied

Finance, Vol 18(2), 5-18

62. Vijayakumar, N (2012). Development of Derivatives Market in

India. The South Indian Engineering Manufacturers Association, Vol

11(12), pp 9-11

63. Vijayakumar, N (2012). Relationship between Futures and Spot

Market for Selected Spices in India, Pranjan – Journal of Social and

Management Sciences, Vol 16(3).

64. Vivek N, Kannan Eagappan, Deena Sangeetha C, Mamatha Philip

G, Ramalingam S (2012). Effect of Green Tea on Pharmacodynmics of

Warfarin. World Heart Journal, Vol 4(2

Publications

18

Lect

ure

s &

Se

ssio

ns

1. Dr R. Nandagopal presented chaired a session and presented a

paper on “ Quality Assurance in Technical Education organized by

Government College of Technology, Coimbartore in the first week of

March, 2013

2. Dr. R. Krishnaveni handled a session on “Theory Building” at the

UGC Sponsored FDP on “Dimension of management and business

research” organized by PSGR Krishnammal college for women during

March 14-15, 2013

3. Prof. Umesh Chandrasekar delivered the keynote session address

on “Customer Driven Strategies for the future” at the National

Conference on Building Futuristic Organizations: Developing

Sustainable Competitive Strategies, held at GRG School of

Management Studies, on March 9, 2013

4. Dr. Jagajeevan delivered a session on Team Building for the PSG

TECH-STEP on March 3, 2012

5. Dr. J. Sekkizhar presented an invited lecture in the National

Workshop on Article writing and Research Tools for Social Sciences,

organized in Jeyalakshmi Institute of Technology, Dharmapuri on

28th Feb, 2013.

6. Dr. N. Ramkumar handled a session in the Workshop on Advanced

Tourism Research Methodologies at Avinashilingam University for

Women on February 26, 2013

7. Ms. K. Sri Gayathridevi delivered a session on “Feedback Skills” in

the 2 day FDP on Excellence in Management Education conducted at

PSGIM during February 22 – 23, 2013

8. Dr. R. Jagajeevan conducted a training session for Vivekananda

College of Arts and Science Students from 15th & 17th February 2012

at Anaikatty.

9. Mr. T. Sureshkumar was the Chairperson for a Technical Session in

the “National Conference on Employability Matrix”, conducted by

Excel School of Business, Salem on 21st Feb 2013

10.Dr. R.Jagajeevan delivered a session on “Body Language in

Interviews” for the MBA Department of Hindusthan Arts and

Science College on February 20, 2013

11. Dr. R. Swamynathan delivered a special lecture to FICCI Ladies

Organisation, Coimbatore on "Business and entrepreneurship- A

person and product match" on 5th Feb 2013.

12. Dr. Sudharani Ravindran participated in the Indo American

Education Summit and Expo 2013 at Hyderabad during February 2-3,

2013

13. Prof. Umesh Chandrasekar delivered a special session on

Branding in the New Age to the faculty and students of RVS Institute

of Management Studies, Sulur on 29th January 2013

14. Dr. Thilagam delivered a session “Case Method as a Pedagogical

Tool” in an FDP organized by Avinashilingam Deemed University

15. Dr. R. Jagajeevan conducted a training session for Vivekananda

College of Arts and Science Students from 28th – 30th December

2012 at Anaikatty

16. Mr. M. Sathish conducted a training session for Vivekananda

College of Arts and Science Students from 22nd – 24th December

2012 at Anaikatty

17. Mr. M. Sathish conducted a training session for IFET students

from 9th to 11th February 2013 at Anakatty

18. Mr. M. Sathish conducted a training session for Vivekananda

College of Arts and Science Students from 28 – 30th December 2012

at Anaikatty

19. Dr. R. Jagajeevan conducted a training session for Vivekananda

College of Arts and Science Students from 28 – 30th December 2012

at Anaikatty

20. Dr. Jagajeevan delivered a session on Team Building for the PSG

TECH-STEP on December 21, 2012

21. Dr. R. Krishnaveni delivered a session “How to write a research

article” at the FDP on “Business Research – The Process” at GRGSMS

during Nov 30 – Dec 1, 2012

22. Dr. Jagajeevan delivered a session on Team Building for the PSG

TECH-STEP on November 30, 2012

23. Mr. Joshua Selvakumar delivered a session on “Marketing Survey”

at the FDP program on Entrepreneurship at PSG STEP on 28th

November 2012

24. Dr. Jagajeevan delivered a session on “Performance Management

in Library and Information Services” at a seminar conducted by the

Learning Resource Center at PSGIM on November 19, 2012

25. Dr R. Nandagopal presented a paper on “Status of Accreditation”

in the Fifth International Accreditation conference organized by

SEAA trust on Nov 5-6 2012 at New Delhi (PHOTO TO BE GOT)

26. Dr. J. Sekkizhar handled a session “Research Methodology using

SPSS” in the workshop held at PSGIM during Sep 6-8, 2013

27. Dr. N. Ramkumar delivered a session 'Assessing your Personality

– Matching the Career' in the Boot Camp to I year MCA students, at

PSG College of Technology on Aug 24, 2012

28. Dr. Jagajeevan delivered a session on “Strategic Perspectives of

HR” for the MBA Department of Karpagam University on August 22,

2012

29. Dr R. Nandagopal chaired a session at the CII Quality Summit

organized by CII Coimbatore Zone at Hotel Residency

30. Dr R. Nandagopal participated in a panel discussion on the topic

“Status of Indian Business schools' response to Industry Institution

Interaction” at the II Deans Annual Conference organized by MBA

Conclave at New Delhi in Aug 2012

31. Dr.V.Srividya delivered an invited speech on “ Scope of Cross

Border Education –Indian Challenges at the International conference

Go Global E3-Changes and Challenges in Education , Employment

and Entrepreneurship at Nehru Group of Institutions, during 19 -21,

July 2012.

32. Mr. M. Sathish conducted a training session for KV Institutions

students from 29th to 31st July 2012 at Anakatty

33. Dr. R. Deepa delivered a lecture on “Emotional Intelligence – A

Curtain Raiser” at the Rotary Club of Coimbatore East on July 24,

2012

34. Dr. J. Sekkizhar handled a session “Research Tools” at SVS

Institute of Management during July 24, 2012

35. Dr. R. Nandagopal chaired the Annual meeting of South Asian

Council of ACBSP (Region 10) at Baltimore, Maryland during June 15-

18, 2012

36. Dr. R. Krishnaveni delivered a session on “Research and

Publication” for faculty members of Sree Saraswathy Thiagaraja

College, Pollachi on June 9, 2012

19

Dr. R. Nandagopal was elected as the President of the South Asian Council for Accreditation of Business Schools for the II Consecutive term for 2012-13.

Dr. R. Nandagopal was appointed as Commissioner of the Board of Commission of Accreditation. The commission serves as an autonomous body that determines whether institutions that apply for accreditation of their B Schools and programs meet the accreditation standards that are promulgated by the Board of Commissioners. His term of appointment is for 3 years.He represents the South Asian region in the board.

Dr. R. Nandagopal was elected as Vice President of the Coimbatore Productivity Council (CPC) for 2012-2014.

Dr. R. Nandagopal was appointed as the member of the Consultative Committee of Food Corporation of India, Tamilnadu State for a period of 3 years. The committee is headed by Mr. T. R. Baalu, Member of Parliament and will oversee the procurement of food grains, prize fixation and the distribution of food grains in Tamilnadu.

Dr. R. Nandagopal was elected as the Executive Member of the Association of Indian Management Schools (AIMS) on August 25, 2012. He is a member of the board for the past 10 years.

Dr. N. Vivek, Ms. R. Sujatha and Mr. M. S. Karthikeyan are members of the Computer Society of India.

The institute has an Annual membership in NHRD – Hosur.

The institute has an Annual membership in TIE- Chennai

Dr. J. Sekkizhar, R. Sujatha and M. S. Karthikeyan are Registered Members in OpenERP community group.

Dr. D. Sudharani Ravindran, Prof. Umesh Chandrasekar, Dr. K. Arulrajan, Mr. Joshua Selvakumar, Mr. M. Sathish,Mr. Sathyanarayanan and Mr. R. N. Balamurugan, of the Marketing Stream are members of The Advertising Club, Coimbatore.

Dr. Manju P George is a life member of the American Educational Research Association for Mentorship.

Dr. Manju P George is a member of Coimbatore Management Association.

Dr. Manju P George is a member of Coimbatore Productivity Council.

Dr. N. Vijayakumar is Life member in “The Indian Econometric Society” (A Registered Society for advancement of Quantitative Economic Research) Recognised under Section 35 (1) (iii) of I. T. Act. 1961 Reg. No.: 345 / 23 – 7 – 1971.

Dr. N. Vijayakumar is a member of ResearchGate.

Dr. N. Vijayakumar is a member of Social Science and Research Network

Dr. N. Vijayakumar is a member of Worldwide Directory of Finance Faculty.

Dr. R. Deepa is a member of NHRD network.

Dr. R. Deepa is a member is the Consortium for Research on Emotional Intelligence in Organizations – An international consortium, that promotes research in EI.

Pro

fess

ion

al

Me

mb

ers

hip

s

Mr. M. Sathish is a member of the following organizations

- HEF (Higher Education Forum) - CMA (Coimbatore Management Association) - SMA (Sales Management Association)- SMFI (Strategic Management Forum of India)

Prof. Umesh Chandrasekar is a life member of Coimbatore Management Association.

Prof Umesh Chandrasekar is a member of American Marketing Association, USA.

Prof Umesh Chandrasekar is a member of Chartered Institute of Marketing, United Kingdom.

Dr. V. Srividya is a member of IIMA.

Dr. V. Srividya is a member of FEN.

Dr. T. G. Vijaya is a member of Coimbatore Management Association.

Dr. T. G. Vijaya is a member of Indian Society for Training and Development.

Dr. R. Jagajeevan is an executive committee member of the Coimbatore Management Association.

Mr. Sureshkumar is a life member in NHRD- Hosur and Member in ISTD, Chennai.

Mr. K.P. Naachimuthu is a member of AIMS International, USA, Life member of Indian Academy of Applied Psychology (IAAP) / National HRD Network, Praachi Psycho-Cultural Association (Agra) and Psycho-Linguistic Association of India (Agra) / An associate member of the Association for Psychological Counseeling, Vellore / Honorary Advisor of Annai Charitable Trust, Salem / Special Tutor of Sri Vamana Advanced Therapy & Guidance Centre, Coimbatore and Governing Council Member of the Entrepreneurship Development Cell, Sona College of Technology, Salem.

Board of Studies

Dr. D. Sudharani Ravindran is the Member, Board of Studies of SNS Rajalakshmi college.

Dr. R. Krishnaveni is the Member, Board of Studies of the MBA Department of Ramakrishna college of Engineering during 2012-13.

Dr. R. Krishnaveni was the Member, Board of Studies of PSGR Krishnammal College for Women during 2011-12.

Dr. V. Srividhya is the Member, Board of Studies of GRG College of Arts and Sciences.

Dr. Krishnaveni Muthiah is the Member - BOS Commerce-PG, CMS College, Coimbatore.

Dr. Ramkumar is Member, BOS of PG Department of Management Studies, Sree Saraswathi Thiyagaraja College, Pollachi.

Editorial Boards

Dr. R. Krishnaveni is the Executive Editor of the Journal of Contemporary Research in Management.

Dr. R. Krishnaveni is the Editorial Board Member of the AIMS International Journal of management.

Dr. V. Srividya is the Editor of The Journal of Emerging Financial Markets.

Dr. Krishnaveni Muthiah is a member of the Editorial Board of Journal of Contemporary Research in Management.

Dr. N. Vijayakumar is a member of the Editorial Board of Journal of Contemporary Research in Management.

Dr. N. Ramkumar is a member of the Editorial Board of Journal of Contemporary Research in Management.

Dr. R. Deepa is a member of the Editorial Board of Journal of Contemporary Research in Management.

Mr. K. P. Naachimuthu is a member of the Editorial Board of Journal of Contemporary Research in Management.

Dr. N. Ramkumar is a member of the Editorial Board & Journal of Business & Management ‘Management Wisdom’.

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PSG Institute of Management was the knowledge partner

for the “Productivity Summit 2013” organized by the

Coimbatore Productivity Council (CPC) on 16th February

2013. Mr. B. T. Bangera, Managing Director, Hitech Arai

Ltd, Madurai was the chief guest. Mr. Nandakumar, Vice

President, ITC Limited, Hyderabad; Mr. Prem Oscar Senior

Consultant, AON HEWITT, Bengaluru; Mr. Udayachandran

General Manager - Works Engg. & Maintenance, Lucas TVS,

Chennai; Mr. R. Venkatanarayanan Vice President, HR,

Rane India Ltd., Chennai; Ms. Selvi Santosham Head –

Administration, TVS Group of Schools, Madurai and Ms.

Geetha Sairaman CEO, MTAB Engineers P Limited, Chennai

were the speakers of the various sessions in the summit,

which had the theme “4 'P's - Peace, People, Productivity

and Prosperity”. Dr. R.Nandagopal, Director, PSGIM is the

Vice president of CPC and was a member of the organizing

committee of the summit.

National Stock Exchange offers the National Stock

Exchange Certified Capital Market Professional (NCCMP)

in collaboration with PSGIM. This program is available as a

capsule inclusive of the various NCFM modules. The third

batch comprising of 33 students have completed the

certification program, out of which 22 students are

successfully placed.

National Stock Exchange – NCCMP

In collaboration with Alliance Francaise, the institute

offers French language courses for MBA students. Cultural

festivals of France are also organized as part of this

venture.

Toastmasters International is a non-profit educational

organization that teaches public speaking and leadership

skills through a worldwide network of meeting locations.

PSGIM supports “The Coimbatore Toastmasters Club”.

The members of the club meet every Saturday at the

PSGIM premises and pursue their goals. The students of

PSGIM have shown keen interest in joining this club in

order to hone their communication skills.

Coimbatore Toastmasters Club

Productivity Summit Alliance Francaise de Madras

21

Life @ PSG IM

- Arun Subramonian

PSGIM was a life changing experience which brought about a transformation in me for betterment; I discovered myself in this place; my second home - i was happiest here and tasted maximum success in life so far. PSGIM is a milestone in my life. Best place!

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Convener: Dr. V. Srividya

The center works closely with the industry to broaden

areas of common interest with the academia by

organizing short term programs, conference and

workshops in the areas of finance and investments.

Centres for Research

International Center for Finance

Chairman: Dr. R. Nandagopal

Coordinator: Ms. K. Sri Gayathridevi

With an objectives to understand the different facets of

gender issues and to create awareness and sensitization

among the students and local community this center

offers capacity building training and outreach programs.

Center for Gender Studies

Convener: Dr. R. Nandagopal - Members: Dr. V. Thilagam,

Ms. D. Kavitha and Ms. B. Uma Maheshwari

The center's vision is to lead the global advancement of

entrepreneurship education and family business practices

through the development of academic, research, and

outreach initiatives that inspire thinking and cultivate

leadership in family business and entrepreneurial

organizations and society.

Center for Family Business and

Entrepreneurship

We believe that research is an an important ingredient to teaching the management students and PSG has always had research as a cornerstone of its achievements. At PSGIM, the research efforts have cast an impact and has led to the enhancement of quality of teaching, consulting and training at the institute. The research works which are well planned and focused have enriched the pedagogy also increased the interface and interaction with the industry. Our research and consultancy have cut across various subjects from finance to entrepreneurship to pedagogy to gender studies. It is this mix that gives the faculty an edge when it comes to teaching the latest in the class rooms.

Convener: Dr. R. Krishnaveni - Members: Dr. N. Vivek,

Dr. Manju P George, and Mr. R. N. Balamurugan

The objectives of the center are to understand student

perceptions of the current education system and their

expectations; design and develop new pedagogy;

developing taxonomies to measure the effectiveness of

the pedagogy; obtaining patent rights for the pedagogies;

popularize pedagogies through workshops, FDPs and

conferences.

Center for Pedagogy Research

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Consultancies

Our faculty team undertake realtime consultancy for

corporate and industry and this has helped a lot of

corporate to access great talent and student resource for

their assignments.

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A Faculty team is working on a consultancy project with

Suguna Foods. The various areas addressed are

marketing, supply chain, method study and HR.

Dr. T. G. Vijaya (HR); Prof. Umesh, Dr. R. Swaminathan,

Mr. R. S. Sathyanarayanan (Marketing); Dr. N. Vivek,

Mr. M. S. Karthikeyan(Supply Chain); Dr. J. Sekkizhar,

Dr. R. Deepa (Method Study) are working on the project.

Dr. R. Nandagopal and Mr. K. P. Naachimuthu are part of

the cross functional team from various sister

institutions, which is working on PSG Vision 2025 -

Benchmarking Exercise.

Mr. M. S. Karthikeyan, Ms. R. Sujatha and Dr. J. Sekkizhar

are working with PSG Hospitals in a consultancy project

for doing a system study, gathering functional

requirements and designing and implementing an

information system.

Dr. M. P. Pandikumar and Dr. J. Sekkhizhar are working

on a consultancy project with LIC of India. The focus of

the project is Customer Relationship, comparative study

on private and public sector in insurance industry.

Mr. Joshua Selvakumar is working with Priyaa Knit

Faabs and Menthol Fashions, Tiruppur on Content

development, design, and website design.

Mr. R. N. Balamurugan is working with Thulasi

Pharmacies, Coimbatore in Understanding Customer

Relationship Management through Mystery Shopping.

Mr. R. N. Balamurugan and Mr. Sathish are working on

Awareness and Impact of Food Safety and Standards'

Act 2006 - a study with reference to Tamil Nadu.

Dr. Sudharani completed a consultancy project for

Mr. R. Ramkutty, Managing Director, Niswin Enterprises,

Coimbatore on “Consumer attitude, preference and

purchase intentions towards premium perfume brands

and effectiveness of distribution channel of premium

perfume brands in Chennai and Coimbatore”.

Research Reports

Under the guidance of Dr. R. Nandagopal, the 2nd year

PGDM students conducted a survey in four cities of

Tamilnadu – Coimbatore, Madurai, Trichy and Salem to

find out the perception of Consumers, Retailers and

wholesalers towards FDI in multi brand retail. The report

was deliberated upon by Industry experts and was also

submitted to the Government.

A market survey was done to understand the factors that

may influence the occurrence of an automobile accident

in India. As a pilot study, a team comprising of two

students, guided by Dr. Swamynathan and Prof. Umesh

Chandrasekar completed a survey focused on passenger

cars in Coimbatore. The research revealed certain pattern

existing amongst vehicles involved in road traffic accident

and that several attributes of a vehicle such as brand,

colour and shape of the vehicle play a significant role in

the number of road traffic accidents.

Guided by Mr. R. N. Ajith Sankar, the students of 2nd year

MBA have done a study on India's Leading Socially and

Environmentally Responsible Brands. In the modern

Business environment, the focus is not only on Business

flourishment, but also on Sustainability and Triple bottom

line. They selected a few brands and analyzed them based

these factors. The findings were posted in the following

blogs.

http://indiatopresponsibilitybrands.wordpress.com

http://bestbrandsofindia.blogspot.in

FDI in Retailing

Report on Road Traffic Accidents

in Coimbatore City

India's Socially and Environmentally

Responsible Brands

23

Ph.Ds &Ongoing Ph.Ds

Thirty Three candidates have successfully completed their

Ph.Ds till date at PSGIM, under various faculty guides.

There are 56 research scholars (both Full time and Part

time) who are currently pursuing their Ph.D under the

various faculty guides at PSGIM.

1. Dr. K. Sureshkumar (March 2013)

Thesis: A study on the performance of technology business

incubators with reference to members of infodev network.

The study resulted in assisting the incubator management to

develop a unique model which suits their operating environment

that includes the objectives of the incubator, nature of the

incubator and the ownership of the incubator.

Faculty Guide: Dr. D. Sudharani Ravindran

2.Dr. P. Mohanavel (Nov 2012)

Thesis: A study on knowledge management practices and

strategies for marketing excellence with focus on ERP systems.

The research was undertaken with the aim of measuring the

extent to which knowledge management (KM) practices were

used in the companies, ensuring the realisation of benefits in

marketing and related areas, measuring the Enterprise Resource

Planning (ERP) system supportability for marketing and

understanding the issues in implementation and governance of

KM programmes.

Faculty Guide: Dr. D. Sudharani Ravindran

3. Dr. R. Deepa (Aug 2012)

Thesis: Assessing the Emotional Intelligence Level and Analyzing

its impact on the well-being of IT/ITES professionals – with

special reference to South India.

The research was focused on the IT/ITeS sector. It resulted in an

instrument to assess the Emotional Intelligence of adults in the

Indian context, assessed the EI levels of the IT/ITeS sector

employees and proved that emotional intelligence has an impact

on the well-being of individuals

Faculty Guide: Dr. R. Krishnaveni

4. Dr. A. Vennila (July 2012)

Performance of Mutual Fund schemes in India: Pre and Post

Recession Period Study

Faculty Guide: Dr. R. Nandagopal

1. Ms. H. Kalaiarasi

Thesis: A Study on Factors influencing continuous usage of

online banking Services in India

The framework for the study is based on the attributes of the

Decomposed Theory of Planned Behaviour. Other attributes like

risk and website efficiency has been added to the theory to make

it context specific and the comprehensive model was tested to

identify factors influencing continuous usage of online banking

services in India.

Faculty Guide: Dr. V. Srividya

The following candidates have submitted their thesis during

June 2012 – April 2013

Funded Research

S.No Title of the Proposal Submitted by Funding Agency Amount

Setting up a trading lab

A study on the entrepreneurial role stress and its effect on their health and quality of life amongst the entrepreneurs in Coimbatore district

A comparative study on perceived loneliness and its effect on general mental health of passenger guards and goods guards in Southern Railways (India)Comparison of Perceived loneliness

Introducing and Testing “Activity Based Learning” as a new pedagogy in Higher Education system in India with special reference to B-Schools”

Dr. R. Nandagopal

Dr. N. Ramkumar

Mr. K. P. Naachimuthu

Mr. M. Sathish

Mr. K. P. Naachimuthu

Dr. N. Ramkumar

Dr. R. Krishnaveni

Dr. N. Vivek

AICTEMODROBS

UGC

UGC

AICTE

` 20 Lacs(Sanctioned)

` 1.5 Lacs(Sanctioned)

` 1.5 Lacs(Sanctioned)

` 20 Lacs(Sanctioned)

1

2

3

4

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During June 2012 – April 2013, the following candidates

were awarded Ph.D

2. Mr. M. Ramakrishnan

Thesis: Measuring Retail Service Quality using RSQS and

Validating RSQS in the Context of South Indian Retail Stores

The specific field of service quality research that this research

examined was retail service quality. The intent of this research

was to understand the customers in emerging retail market like

India and to test the applicability of Retail Service Quality Scale

(RSQS) and its validity in South India.

Faculty Guide: Dr. D. Sudharani Ravindran

3. Ms. D. Kavitha

Thesis: A study on the effect of corporate governance

mechanisms on the discretionary disclosures of Indian firms

The study examined the effect of internal corporate governance

mechanisms such as the board characteristics, board functioning,

ownership structure and audit committee characteristics on the

extent of discretionary disclosures of a firm. The study found that

discretionary disclosures of the firms increased over the period

of study. However, the extent of disclosures was found to be

relatively low. The findings of the study indicated that the

corporate governance mechanisms of ownership structure, board

characteristics and audit committee characteristics significantly

influenced the extent of discretionary disclosures. However, the

influence of board functioning on disclosures was not supported.

The results of the study reiterated that improvement of internal

corporate governance mechanisms would result in greater

transparency and disclosures that would benefit all stakeholders

of a firm.

Faculty Guide: Dr. R. Nandagopal

4. Ms. K. Sri Gayathridevi

Theisis: A Study on Nonverbal Communication of Salespersons

and their Service Behavior Towards Customers in a Sales

Encounter

Salespersons' behavior towards customers is an essential

element in creating and sustaining buyer-seller relationships.

Hence the primary objective of this study was to find the

relationship between nonverbal communication and the service

behavior of the sales persons. A conceptual model was arrived at

and investigated to find the relationship between the nonverbal

communication dimensions (facial expression, eye contact,

gestures and clothing) and the service behavior dimensions

(friendliness, credibility and courtesy) of the sales person during

a sales encounter.

Faculty Guide: Dr. D. Sudharani Ravindran

5. Mr. A. Pughalyenthi

Thesis: A Study on the influence of celebrity endorsement over

the perception and purchase intention of college students

This study focuses on examining the perception of these college

students about the celebrity endorsement process and the

subsequent impact on their purchase decisions and it includes

that both the cricket and film celebrity endorsement have impact

on the purchase intention of the college students. This study has

conducted in Coimbatore region from different colleges.

Faculty Guide: Dr. D. Sudharani Ravindran

6. Mr. S. Sudhakar

Thesis: Adoption of CRM Initiatives among the Small and

Medium Enterprises – An Analysis of Factors and its impact on

Organizational Characteristics

This research was carried out to fill a knowledge gap about CRM

adoption among Indian SME segment which remains unexplored

as most studies in Indian context explores mostly service sector.

Here the SMEs identified for the research belongs to

manufacturing sector based in Coimbatore, India. The researcher

has identified the organizational characteristics and the factors

influencing the adoption of CRM and a research model for

adoption was developed and tested. The research model was

validated by structural equation modelling using Visual PLS. The

major research findings indicated that relative advantage,

complexity, observability, competitive pressure and government

role had significant effects on the intention to adopt CRM among

the SMEs based in Coimbatore.

Faculty Guide: Dr. D. Sudharani Ravindran

7. Mr. G. Rejikumar

Thesisi: A Study on Linkage between Customer Expectation,

Service Quality Perception, Customer Satisfaction and Related

Behavioral Intentions in Banking Context

This study was designed to examine the relationship among

variables such as customer expectations, Perceived service

quality, customer satisfaction and customer behavioral intentions

in the banking context. Responses from 385 banking customers

were analyzed using structural equation modeling approach

where variables were conceptualized as reflective or formative

based on theoretical considerations. The study could validate

scales for measuring each of the variables and could identify

significant linkages among them.

Faculty Guide: Dr. D. Sudharani Ravindran

8. Ms. Kalpana Jothimani

Thesis: Students satisfaction, attitude and behavioural outcome

in higher educational institutions(with specific reference to

Management Programme)"

This research focuses on the students' expectation, overall

satisfaction, attitude and their behavioural outcome towards four

categories of educational institutions (Standalone, Technical, Arts

and Science and Universities) offering management programme

in Coimbatore.

Faculty Guide: Dr. D. Sudharani Ravindran

9. Mr. Hari Sundar

Thesis: Pester power consumer behavior among kids and its

impact on family buying- A study with reference to Ready to Eat

convenience foods among kids in Kerala

The idea of this research study is to identify the influence of

Pester power (nagging behavior) among kids and how they

pressurize their parents to buy various items. In this study,

importance is given for identifying how far pester power is

influencing the parents in the purchase of Ready to Eat food

items and how this behavior is having an impact on the family

buying.

Faculty Guide: Dr. D. Sudharani Ravindran

25

Research Committee

The research committee organizes two forums for the

Research Scholars every year (One in October and One in

March). The forum is a platform for the scholars to present

their research ideas and gain guidance and insights from a

panel of faculty members. The forums were held on Oct 5,

2012 and March 1, 2013 in which 30 scholars had

participated and presented their research.

The Faculty Research Forum is convened every Thursday at

PSGIM, and serves as an effective platform for Cross-

Functional Integration. The first Faculty Research Forum for

the year was initiated on July 26, 2012. Dr. Udayan

Nandkeolyar, IOTM, College of Business and Innovation,

Dr. Doina Chichernea, Assistant Professor, John & Lillian

Neff Department of Finance, College of Business and

Innovation and Dr. Basher Gammoh participated in this

forum. They spoke about the various avenues for

collaborative research between the two institutes. In the

following weeks, faculty members presented their

research ideas in various topics, as outlined here.

Mr. R. N. Balamurugan - Consumer Behavior towards online

shopping – A Study with reference to Coimbatore City

Dr. J. Sekkizhar - Is publishing in national journals worthy?

Mr. K. P. Naachimuthu - Labor shortage in Coimbatore

Business Sector – Reasons

Dr. T. G. Vijaya - Employee Engagement

Mr. R. Sathyanarayanan - Measuring Employer Brand Equity

Mr. S. P. Varadarajan - Self Monitoring Behavior of Active

Market Participants towards selection of Optimal Equity

Portfolio with reference to Major Cities in Tamilnadu

Dr. V. Thilagam - Succession Planning in Indian Family

Business

Dr. R. Jagajeevan - SWOT Analysis of PSGIM

Dr. N. Ramkumar - A study on the Entrepreneurial role stress

and its effect on their health and quality of life amongst the

Entrepreneurs in Coimbatore District

Dr. N. Vijayakumar - Weather Effect on Stock Market Returns

and Volatility

Dr. M.P . Pandikumar - A study on Delisting Impact of 51

securities from F&O list on spot and future prices

Mr. R. S. Sathyanarayanan - Social Media Marketing

Mr. R. N. Ajith Sankar - Trikaranasudhi as ethical guideposts

in eliciting workplace feedback

Dr. R. Deepa - Extending the Scope of Deepa Krishnaveni

Emotional Intelligence Test (DKEIT)

Dr. Manju P George - Relationship between Neo 5

personality profile and psychosocial maturity exhibited by

B-School students in Coimbatore

Ms. K. Sri Gayathridevi - A Study of Nonverbal

communication of Sales persons and their service behavior

towards customers in sales encounter

Mr. P. Joshua Selvakumar - Integrated Marketing

Communication

Dr. R. Krishnaveni - Employee Engagement

Ms. B. Uma Maheshwari - A study on the strategic planning

process of small family run firms

Dr. V. Srividhya - Ownership Structure and Market

Assessment of Stock Dividends

Ms. D. Kavitha - A Study on the effect of internal corporate

governance mechanisms on the discretionary disclosures of

Indian Firms

Dr. Krishnaveni Muthaiah - Experiential Marketing towards

enhancing Customer Engagement

Dr. N. Vivek - Activity Based Learning

Ms. R. Sujatha - Enhancing Human Capacity through

Diagnosing, Assessing and Building Knowledge

Management Practices among Manufacturing Firms

Dr. R. Swamynathan - A study to mitigate the supply chain

pressures for enhancing business performance in the textile

industry of Tamilnadu

Dr. R. Nandagopal - Contributions and Challenges of

Women scientists and Technologists

Mr. M. Sathish - Impact of stress on sales persons'

performance

26

24

PSGIM Marketing Stream conducted a stakeholder

interaction event on “FDI in Retail: Boon

or Bane” on October 15th 2012. The recent

announcement by the Central government to relax

investment norms for foreign direct investments,

especially in multi-brand retailing has expectedly

run into rough weather. Whereas India Inc, by and large

seem to support this move, Bharat has not

welcomed this with open arms. Even the policy makers

themselves at the state level have found no

merit in it and yet the central government deems this

move a sin qua non to energize GDP, to get

infrastructure financing and reduce inflation whilst

benefitting the poor with more jobs and cheaper

goods.

Under the guidance of our director, 2nd year marketing

students of PGDM conducted a survey across

four cities of Tamil Nadu – Coimbatore, Salem, Madurai

and Trichy, to find out the perception of stakeholders

namely consumers, wholesalers and retailers towards FDI

in multi-brand retail.

The results of the survey was deliberated upon by a panel

of distinguished members consisting of C.R. Baskaran,

spices and nuts wholesale and retail business executive;

D.Srinivasan, head, Hoteliers Association; Thuran Nambi,

journalist, Pasumai Vikatan; P. Kanagasabapathi, Swadeshi

Movement; K. Kathirmathiyon, secretary, Coimbatore

Consumer Cause, and Dr. R. Nandagopal, Director, PSG

Institute of Management.

Dr. P. Kanagasabapathi, author of various management

books moderated the discussion. The panel

members unanimously felt that the entry of big box

foreign retailers in multi-brand retail would definitely

impact local retailers and the benefits foreign retailers

bring to the country in terms of supply chain, employment

and funds were grossly exaggerated and misconceived.

The survey along with the recommendations made by the

students and the panel members would be sent to policy

makers at the highest level in the centre.

FDI in Retail:Boon or Bane

Special Stakeholder Interaction

Life @ PSG IM

- S. Subbulakshmi

The two years at PSGIM has made a huge difference in my life. Its been a journey nurturing plethora of experiences that I'm gonna carry with me throughout my career & all walks of life. PSGIM had been like a cocoon with so much of warmth and now like a new born butterfly I stand ready to fly with all that I've gathered in here !

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PSGIM hosts a wide array of events to expose the students to global culture and also to imbibe our cultural values into them. The Institute also took an active part in Coimbatore Vizha to celebrate the legacy of Coimbatore. The Egyptian and European film festivals and Potpourri were the highlights of Culture Connect @ PSGIM.

PSGIM organized a Treasure Hunt for the people of

Coimbatore as a part of Coimbatore Vizha.

The participants travelled more than 70 kms, answered

questions about Coimbatore, solved brain teasers and

bought products that were available in select outlets that

were located on the hunt route. On the whole it was about

knowing Coimbatore. The hunt was consciously designed

by the faculty team of Dr. R. Jagajeevan, Dr. J. Sekkhizhar

and Mr. M. Sathish, headed by Dr. R. Nandagopal to go

with the flavor of Coimbatore Vizha. Though 24 teams

(13 cars and 11 two-wheelers) began the hunt, only 12

teams made it to the final destination. Two teams (Kunal

Valecha and his team and Danur Venkatesh Devarjan and

team) received the I prize in the four-wheeler category.

The winners in the two wheeler category were

Mr. Mukthar Ahmed and Mr. V. R. Karthikeyan.

Coimbatore Vizha - Treasure Hunt

26, January - 2013

As part of the 5th edition of Coimbatore Vizha, the

Coimbatore Business Quiz was conducted on January 20,

2013. Shri. L. Gopalakrishnan was the guest of honor at

the event. Popular Quiz Master Prof. Rangarajan

conducted the event which had a preliminary written

round and seven rounds thereafter. Six teams moved to

the finals. The participants faced questions related to

history of Coimbatore, products and businesses, logos and

mottos. The winners were Yogesh Pai and Govind V.

(I place), Sheilendra and Priya Bhansali (II Place) and

V. Lakshmanan and N. Krishnakumar (III Place).

Dr. R. Nandagopal, Director, PSGIM distributed the prizes

Coimbatore Vizha - Business Quiz

20, January - 2013

28

To revive the delightful part of our traditions, PSGIM

organized Mann Vasanai (Heritage and Cultural Richness

of Tamilnadu) on September 29, 2012. Coordinated by

Mr. K. P. Naachimuthu, the event had traditional games

like Gilli, Bambaram, Pallankuzhi, Nondi, Nongu Vandi,

Dhayam, Pandi etc. The surroundings had hay stacks,

Bullock carts and artefacts that brought the Tamil culture

alive. Students were dressed in traditional attire and lay

their hands on traditional snacks like Bombay mittai,

kadala urundai etc. The event culminated with a Nila

Choru (Moonlight Dinner).

Mann Vasanai

PSG Institute of Management organized the Egyptian Film

Festival in association with the Indo Cine Appreciation

Foundation (ICAF) and Embassy of Egypt, New Delhi

during September 22-25, 2012. The idea is to promote

good cinema and to showcase the technical excellence

used in films from various countries. Hasen & Morkos,

directed by Ramy Imam, a story on friendship that must

withstand prejudice and social persecution; Waled We

Bent (Boy & Girl), directed by Kareem El Adl, about a

romance full of emotion, adventure and humour; and

El-Ard (The Land), set in an Egyptian village and directed

by Youssef Chahine were some of the films that were

screened.

Egyptian Film Festival

The First year UT MBA Students showcased the Culture

and Cuisines of Seven continents of the Globe, as part of

their Business Communication Course, handled by

Mr. K. P. Naachimuthu. Dr. R. Nandagopal, Director, PSGIM

inaugurated the show in which the students presented

themselves as natives of the continents and offered the

cuisines of the various continents to the PSGIM Fraternity.

The costumes and artefacts were colorful and lively.

The cuisine was colorful and appealing to the palates of

the visitors.

Potpourri Day

PSGIM co-hosted the European Union Film

Festival (along with ICAF and European

Union) during July 8 to July 13, 2012. Mr.

Ravi Sam, Managing Director of Adwaith

Textiles inaugurated the festival in which

eleven Award winning films were screened.

A friend of Mine by Mart Kivastik, Beauty

and the Paparazzo by Antonio-Pedro,

Camino by Javier Fesser, Chameleon by

Kriztina Goda Hungary, Aching Hearts by

Chris Kraus, Something Move About Love

by Magdalena Ralcheva, Tada Blinda – The

Legend Is Born by Donatas Ulvydas, Touch

of Spice by Tasos Boulmetis, If you Love by

Neil Hardwick, Apricot Island and Weddings

and other Disaster were the movies

screened during the festival.

European Union Film Festival

29

We believe Cinema is not just entertainment and it gives

an insight into the director's mind and also the culture and

traditions of the particular landscape that it showcases.

More often than not cinema mirrors the society and the

times they live in.

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Commencement Program

The Commencement Program of the University of Toledo,

USA, PSG Institute of Advanced Studies and PSG Institute

of Management was held on April 13, 2013 at PSG College

of Technology. Ms. Jennifer McIntyre, Honorable US

Consul General, Chennai graced the occasion and gave the

commencement address, in which she outlined the

significance of the collaborations between USA and India

and congratulated the graduating candidates.

Shri. L. Gopalakrishnan, Managing Trustee, PSG

Institutions presided. Dr. Lloyd A Jacobs, President,

University of Toledo delivered the welcoming remarks

and conferred the degrees. Dr. Thomas W Sharkey and

Dr. Nagi G. Naganathan Deans from University of Toledo

and Dr. R. Nandagopal and Dr. P. V. Mohanram Deans from

PSG Institutions were also present. In this function, 320

students received their certificates.

The following students received special awards in the

function.

ALG Thulasilingam Rajamani Endowment Award

V.D. Krishnaveni (MBA C) / K. Premkumar (MBA D) / P. Ganesan (Part Time MBA)

Dr. N. Mahalingam AwardR. Raghavi (PGDM) / Reshmi (MBA C)

ALPS AwardB. Dheva (MBA C)

DUN & Brad Street AwardManju Bashini (MBA IP) / Avudayappan ( MBA IP)

Annual Day

PSGIM campus glittered with colorful lights and looked

beautiful on the eve of Annual Day on April 12, 2013.

Shri. L. Gopalakrishnan, Managing Trustee presided over

the function in which, Isai Kavi Mr.Ramanan was the chief

guest. Dr. Lloyd A Jacobs, President, University of Toledo

and Dr. R. Rudramoorthy, Principal PSG Tech attended the

function. Dr. Thilagam welcomed the gathering. The

Annual report of the institute was presented by

Dr. R. Deepa after which, the chief guest entertained the

gathering with his scintillating multi-lingual and poetic

speech. Special awards were presented to

V. D. Krishnaveni, Arun Subramaniam, Team Atulya, Zareen

(Quiz Club) and Students Association office bearers for

their contribution to the institute. The gathering was

delighted and spell bound by the electrifying

performance of PSGIM students. The event ended with a

grand gala dinner. During the dinner, a memorable video

made by Prasad & team covering all the happenings and

glimpse of graduating students was screened.

30

Prof GRD Endowment Lecture

Prof. GRD Endowment

Lecture was organized by

PSG Institute of

Management on April, 11,

2013. Mr. G. Masilamani,

Additional Solicitor

General of India delivered

the lecture in the PSGIM

Convention hall. He gave a

detailed account of the

history of education system in India starting from

Universities like Takshashila and Nalanda Universities.

He also presented his views on the future education

system. This was a fitting tribute to Prof. GRD, the Pioneer

of Management Education in India.

Mr. G. MasilamaniAdditional Solicitor General of India

A panel discussion on “Commodities Market” was held at

PSGIM on April 4, 2013. Mrs. Ganga Murthy, Principal

Economic Advisor to the Prime Minister's Office and

Ministry of Consumer Affair, Mr. Chandrasekar, Business

Line Editor of Agro Commodity Sections, Mr. Ganesan, Vice

president of National Exchange of Commodities and

Dr. R. Nandagopal, Director, PSGIM participated in the

discussion. The session threw light on the commodity

exchange which is a transparent trading platform and the

students found it very interesting.

Panel Discussion on Commodities Market

Student Think Tank

The Placement Cell, Director's Dream Team and Class

representatives met at Grant Mount Resort, Pollachi and

arrived at an action plan for placements.FICCI Workshop

PSGIM co-hosted a 15 day workshop for aspiring women

entrepreneurs along with FICCI Ladies Organisation (FLO),

Coimbatore Chapter, supported by Women Business

Entrepreneurs Development Association (WOBEDA).

The program included sessions on communication skills,

book keeping, documentation, the loans available to

women and special government schemes. Financiers,

bankers, psychologists, auditors, management

professionals and successful entrepreneurs spoke to the

women to give them a clear idea of the world they were

planning to enter. Eighteen women learnt the ropes of

starting a business during this workshop.

PSGIM Champions Trophy 2013

The Champion's Trophy was held on 23rd December 2012.

Dr. R. Nandagopal inaugurated the tournament by tossing

the coin and initiated the innings by batting a ball.

The “Spartans” were the winners and the “Killers” were

the runners.

Book Fair @ PSGIM

The 8th Annual Book Fair was organized during November

20 -21, 2012. Dr. M. T. Thiagarajan inaugurated the fair in

which eight distributors participated. The fair had an

interesting collection of books.

31

Library Week

A one day seminar on “Performance Management in

Library and Information Services” was organized on 19th

November 2012 as part of Library Week Celebrations.

The seminar had 38 participants. Mr. R. V. Subramanian,

Chief Librarian, Defence Services Staff College,

Wellington, Coonoor was the resource person.

Photography Contest

A photography contest was conducted for the PSGIM

community. The photos for the contest were related to the

activities at PSGIM. The winning photos were taken up for

the 2013 PSGIM Calendar.

Joy of Giving Week

PSGIM strongly believes in giving back to the society.

The Joy of Giving Week is organized with this idea. Since

its inception in 2009, this event receives fervent

patronage. The students took up a quiz at

www.freerice.com to contribute 10 grains of rice for each

question answered. They contributed 2.8 lakhs grains of

rice. They also collected money, clothes and other items

and donated the same to old age homes and orphanages.

Kaun Banega Entreprenuer (KPE)- PSG – UT First Annual Business Plan Competition

In KPE, aspiring young entrepreneurs from various

colleges across the state were provided a platform to

showcase their ideas. Out of the participants, 12 Business

plans were shortlisted and the participants were given

mentoring sessions before the finale. The students were

mentored by Mr. Suhas Shetiya, Center and Academic

Head, Career Launcher, Coimbatore.The finale was held on

December 16, 2012 and the winners were Swarup

Ravichandran and Ashwin (First), Jansons Institute of

Technology, Coimbatore and Priyesh Tugnawat,

Anandkumar. S. Lotlikar & Raghavendra K. V from XIME

Bengaluru (Second).

This event was coordinated by Dr. V. Thilagam and

Ms. B. Uma Maheshwari.

Dr. Sonny S. ArisisProfessor & ChairmanCollege of BusinessAdministration, UT-USA

Teachers’ day

The Director's Dream Team greeted the faculty of various

PSG Institutions on the eve of Teacher's Day on

September 5, 2012. Dr. Saraswathi Ramanathan, President

of the Kannadasan Tamil Sangam (Chennai) gave an

inspiring speech at 2:30 PM for the faculty and students.

A function was also held in the evening with few games

and events. Each teacher was gifted with a hand-made

personalized card from the students.

32

PGDM Conclave

The PDGM Conclave is a program organized to expose

students to experiential learning and also to give them an

industry exposure. A soft skill training session was

conducted for 1st PGDM students by renowned trainer

Mr. Mahesh Bagawandas. Management concepts were

taught in an innovative manner through management

games.

SAMYOG 2012

On the eve of World HR Day, PSGIM organized SAMYOG

2012, an intercollegiate event, exclusively conducted for

HR Students.

The students visited HR professionals in and around

Coimbatore and presented them with Hand-made cards,

bouquets and a certificate that bore a testimony to a tree

being planted in the name of the HR's, to acknowledge the

silent contributions made by the HR society. Participants,

maximum of three in a team, from 20 different colleges

participated in various competitions. Mr. Sridhar.Y.E,

HR Manager, Cognizant, KCT Campus was the Chief Guest

for the day. The HR students presented a role play based

on John Kotter's book, “Our Iceberg is Melting”. The event

was graced by Mr. Muthuvelappan, Senior Vice President

of Sakthi Sugars. Padma Shri. Dr. Baldev Raj delivered the

Presidential Address. The team comprising of Flavia

Rodrigues, Cydwel Mascarenhas and Noufeera Ashraf from

XIME were announced the winners. TSM, Madurai students

were the runners up.

Inauguration of German Indian

Management Programme (GIMS)

The HOF MBA program was inaugurated on Aug 2, 2012.

The function was presided by Shri. L. Gopalakrishnan,

Managing Trustee. A delegation from HOF comprising of

Dr. David Wener, Ms. Wiebke Doeres, Dr. Franz-zavier-

Boos, Ms. Elke Hiltrud Ellen Kunesch, Mr. Wolfgang Schrott

and Dr. Stefan Wengler graced the occasion. A briefing

about the course and its highlights was presented by

Dr. Stefan Wengler. The students were presented with

their admission certificates. Dr. R. Rudramoorthy,

Principal, PSG Tech, Dr. Radhakrishnan Nair, PSGIAS and

Dr. R. Nandagopal, Director PSGIM, and Dr. V. Srividya,

Coordinator GIMS attended the function.

33

Life @ PSG IM

- R. Raghavi

PSGIM has helped me discover a new 'ME'... When I joined the course, I thought that life in a B School is something difficult and serious, but coming here I, realised its all abt having fun amongst all pressures.. PSG has shown me how to handle people patiently and essentially how to lead life..I would say the 2 years in PSGIM will ever be cherished in my life.

Fe

stiv

als

@ P

SG

IM

PSGIM has a tradition of celebrating the festivals of India in the campus to bring in the spirit of brotherhood amongst the students. Each and every Festival of India is celebrated with great pomp, glory and religious fervor. The students also learn their due management lessons by way of organizing and managing these festivals. This also strengthens team work and fosters a healthy culture among the students from diverse backgrounds.

Maha Shivrathri was celebrated on March 10, 2013.

The celebration was marked by Student bhajans, Pujas,

Chanting of mantras for universal wellness, Deepa

Aaradhana for VatVruksham, Prasadam distribution and

Screening of a Malayalam movie, “Guru”.

Maha Shivarathri

The Pongal Festival was celebrated on January 5, 2013.

The campus transformed into a village with temple set

ups, sugarcane, thoranams, kolams and traditional dresses.

Rangoli, Pongal making, Poem writing, Pot breaking and

debate competitions were held for students and winners

were felicitated. To revive folk arts, a “Paraiyattam” team

from Madurai kept the students mesmerized with a combo

of music and dance.

Pongal 'o' Pongal

34

PSGIM campus was brimming with lot of joy on the eve of

Christmas. Wonderful Cribs decorated each floor. Colorful

events were showcased by students, which made the day

a wonderful occasion to remember.

Jigs and Bells - Christmas Celebrations

The festival of lights was celebrated with great pomp by

the PSGIM Family Members at the “Manavar Illam”, a home

run by PSG & Sons Charities, for the under privileged

children. The Director, Faculty Members and Students of

PSGIM joined hands together and contributed to the

distributions of new dresses for the children. The students

had also organized a sumptuous dinner and a cracker

show. It was a meaningful and heart filling celebration for

the PSGIM Family.

Tejas 12 – Festival of Lights

Nanma 2012 captured the true essence and significance

of Onam at PSGIM campus. On 8th September 2012, the

campus buzzed with Onam festivities. Pookolam contest,

Singarimelum, Skits and Onasadhya formed part of the

celebrations. Shri. L. Gopalakrishnan, Managing Trustee

graced the occasion and participated in the Onasadhya.

Nanma 2012 – Onam

Ayudya Pooja and Saraswathi Pooja were celebrated at

PSG Institute of Management on 23rd October 2012.

The function was organized at the Learning Resource

center. The function was attended by the Director, Faculty

members and students of PSGIM.

Ayudha Pooja & Saraswathi Pooja

The Ifthar Gathering was organized on August 14, 2012.

The function started with prayers, breaking of fast and a

sumptuous treat to the visitors. The students presented

the significance of the festival to the gathering. Mr. Settu,

CEO, Syndicate Exports Ltd and the Past Chairman of

PSGMAA was the Guest of Honor at the function.

Ifthar Gathering

35

In line with the mission to be a practice based research institute, PSGIM took a series of initiatives like Industry connect and other industry related events. These events provide a platform for the faculty to network with industry professionals, understand their current practices and trends and enable them to work on industry relevant projects.

Bangalore Advisory Group Meeting

As part of the Bangalore Advisory Group initiated on Feb

1, 2013, a second event encompassing senior alumni of

the institute and industry veterans was organized on April

11th 2013 at Le Meridian Bangalore in the presence of the

president of University of Toledo, Dr. Lloyd A Jacobs and

his team to create not only an alumni network in

Bangalore but also to strengthen the industry relationship.

Prof. Umesh Chandrasekar attended this meet.

HR Connect

To facilitate knowledge sharing between industry and

academia, PSGIM started a unique event called Campus

Connect. On 14th September, 2012, HR Connect was

organized at the Campus in which 55 HR executives

participated. The HR executives participated in a panel

discussion on “The challenges with Gen Y”.

They interacted with the faculty regarding their

challenges and opportunities for Industry Academia

collaboration. The event provided a good networking

opportunity and ended with a Grand Dinner.

Bangalore Leadership Group Initiative

Shaping Business Leaders meet held at the Bangalore

Club, on 1st February 2013 heralded the launch of the

Bangalore Advisory Group for PSGIM and its associates the

University of Toledo The event was unique for the

institute in many ways– in terms of concept, scale and the

deliverables that it had set out to achieve. The aim was to

create a forum for industry-academic interface in a key

metro and go beyond Chennai. It would help in faculty

mentor-ship and networking. Over 20 senior executives at

C-level and entrepreneurs attended the event. It was also

decided that the Bangalore Advisory Group would work

under the stewardship of Mr. N. Srinivasan, Former

Director General of CII. Prof. Umesh Chandrasekar

attended this meet.

Stakeholder Interaction Event - FDI in Retailing

The Marketing Stream of PSGIM conducted a Stakeholder

Interaction Event on “FDI In Retailing: Boon or Bane” on

October 15, 2012. The II year Marketing students of PGDM

conducted a survey to find out the perception of

stakeholders towards FDI in Multi-brand retail. The results

were deliberated upon by a panel of distinguished

members (Mr. C. R. Baskaran, Spices and Nuts;

Mr. D. Srinivasan, Head, Hoteliers Association;

Mr. Thuran Nambi, Journalist, Pasumai Vikatan;

Mr. P. Kanagasabapathi, Swadeshi Movement,

Mr. Kathimathiyon, Secretary, Coimbatore Consumer

Cause; and Dr. R. Nandagopal, Director, PSGIM).

The survey along with the recommendations was sent to

policy makers at the highest level in the center.

Ind

ust

ry C

on

ne

ct

36

PSGIM provides an excellent platform for Industry exposure to its students. Leaders and experts from Industry visit the institute to share their knowledge and experience with the students, helping them better understanding of the Corporate world. It also helps the students to connect theory with practice. Some eminent speakers during the year were:

1. An introductory talk to Ecology in Coimbatore– Mr. Kalidasan, President, OSAI, Coimbatore– Organized by Mr. R. N. Ajith Sankar on 11.2.13

2. Green Buildings– Mr. Yusuf Turab, Managing Director, YT Enterprises– Organized by Mr. R. N. Ajith Sankar on 8.2.13

3. Airports of the Future- Prof. Prasad KDV Yarlagadda, Queensland University of Technology– Organized by Dr. R. Nandagopal on 11.1.13

4. Strategic Challenges and Leadership– Prof. D. Nandagopal, Chair, Defense Systems and Dean (International) University of South Australia dealt with the six pillars of personal balance that a leader would have to follow while taking strategic decisions on 10.1.13.

5. Animal Welfare– Dr. Mini Vasudevan, Human Animal Society– Organized by Mr. R. N. Ajith Sankar on 5.1.13

6. International Financing by Banks– Mr. T. R. Venkateshwaran, Senior Manager, Canara Bank– Organized by Dr. N. Vijayakumar on 26.12.12

7. Managerial challenges in taking business across borders– Mr. Mathew Daniel, Asia Pacific – Sales and Business Development Manager, Emergya Wind Technologies– Organized by Dr. Krishnaveni Muthiah on 18.12.2012

8. Business Economics towards initiating a new business based on International Business– Mr. Radhakrishnan, CEO, Espros Technology Consultants (P) Ltd addressed the students– Organized by Mr. R. N. Balamurugan on 6.12.12

9. IFBI on Banking Career– Ms. Anitha, IFBI– Organized by Placement Team on 5.12.12

10. Ethos and Values in Ancient Indian Architecture and Town Planning– Mr. Michel Danino– Organized by Mr. R. N. Ajith Sankar on 4.12.12

11. Crafting Messages for Social Media– Mr. Siva Kumar Palaniappan, Deputy HR Manager, University Relations, Robert Bosch Engineering Solutions spoke to the students about effectively communicating via social media– Organized by Dr. R. Deepa and Ms. K. Srigayathridevi on 29.11.12

12. E-Commerce – The Revolution– Mr. Rajesh Nahar, CEO, C Bazaar- Organized by Placement Team on 26.11.12

13. Transforming Indians to Transform India – Brahmachari Rishi Chaitanya – The lecture introduced students to the theme of TITI and invited students to get involved in the same– Organized by Mr. R. N. Ajith Sankar on 15.11.12

14. Organ, Blood and Body Donation– Mr. Pratap Gokuldas and Mr. Arun Gokuldas – MOHAN Foundation – The lecture put an end to myths regarding organ donation and inspired many to come forward to be a part of this noble cause- Organized by Mr. R. N. Ajith Sankar on 8.11.12

15. Insurance Practises in India- Ms.Abirami Sankar, Manager , Corporate Training, Aviva Insurance- Organised by Dr.V. Srividya in November 2012

16. Derivatives Trading Strategies- Prof. C. Jeevanandam, SVPITM- Organised by Dr.V.Srividya during November 2012

Guest Lectures by Industry/Subject Experts and Professionals @ PSGIM

17. Goal setting and interview skills– Mr. Jeyaraman, TCS, Chennai– Organized by Placement Team on 3.11.12

18. Performance Management Systems at Elgi Equipments– Mr. G. Natarajan, DGM, HR, Elgi Equipments, Coimbatore– Organized by Dr. R.Krishnaveni on 17.10.12

19. Mr. K. P. D Sureshkumar, Proprietor of Salem Kali Mark Products (Bovonto Fame) interacted with I MBA A Batch students on 11.10.12

20. Distribution Management– Mr. Naveen Murugesan, Partner, Angalakshmi Spinning Mills– Organized by Mr. M. Sathish on 4.10.12

21. Roles and Responsibilities for a Manager in the Corporate World– Mr.Vishwanathan Easwaran, Senior Manager, HR, Speredian Technologies, Trivandrum– Organized by the Placement team on 22.9.12

22. Organizations' Global Entry Strategies – Intricacies and Evaluation– Mr. A. Muralidharan, Vice President (Corporate), Malwa Spinning Mills Ltd discussed on how Indian companies entered overseas markets like Uzbekistan– Organized by Mr. R. N. Balamurugan on 11.9.12

23. HR in FMCG – Mr. Narendra Kumar, Zonal Head, HR, Coca-Cola Beverages Ltd, Chennai enlightened students on how HR should facilitate retention and development of female staff in an FMCG company – Organized by on 10.9.12

24. Sales Opportunities in the field of IT– Mr. N. G. Venkat, Director and Consultant of Mobax Networks & Niteol IT solutions Pvt Ltd shared his experience on selling IT products and services– Organized by on 6.9.12

25. Fund Raising and Risk Management of MSME– Mr. Ramesh Lakshmanan, Institute of Company Secretaries of India Program- Organized by Dr.V.Srividya on 5.9.12

26. SEBI Guidelines for listing and trading platform of SMEs.– Mr. R. Balakrishnan, Institute of Company Secretaries of India Program- Organized by Dr.V. Srividya on 5.9.12

27. Communication in Organizations– Mr. Kamal Paneerselvam, Team Lead, TCS, Coimbatore spoke to the I year MBA students on how communication can be effectively used in organizations– Organized by Dr. R. Deepa and Ms. K. Sri Gayathridevi on 30.8.12

28. Quality of Life – Mr. S. A. Chandran – Founder Chairman – ESSAE TERAOKA Ltd, Bangalore– Organized by Placement Team on 23.8.12

29. Industry Trends – Ms. Revathi Sankar, Relationship manager, Citi bank, Mr. Rohit – Territory Manager, Asian Paints, Ms. Asha Analyst Ex IBM interacted with students and handled GD assessment sessions– Organized by Placement Team on 11.8.12

30. Industry Trends in Finance, Lecture and Intellectual Capital Assessment– Mr. N. D. Prabhu, Project Lead, Cognizant– Organized by Placement Team on 4.8.12

31. Entrepreneurship Skills – Erik Pavelka, Chief Operating Officer, Martini Media, USA and Mr. Manicka Babu, VP Engineering, Martini Media USA- Organized by Placement team on 2.8.12

32. Appraisal of Feasibility of projects- Mr.Sivaguru, AGM union Bank- Organized by Dr. V. Srividya on 30.7.12

37

Week of Wonders (WOW) and Srujana are the two flagship programs of PSG Institute of Management. WOW aims at bringing out the multifaceted skills of students and Srujana gives an opportunity to the First year students to learn the basic mantras of Management. The year 2012-13 also witnessed the grand gala happening of these events at PSGIM.

Stu

de

nts

’C

ult

ura

l M

ee

tsWOW – Week of Wonders is a weeklong celebration of

management events. WOW is primarily focused on first

year students and conducted with the objective of

assisting them to explore about oneself as a creator,

innovator, decision maker, team player etc and get

acquainted with PSGIM culture. It also helps the

participants to understand various management related

concepts. The events include BM-Best Manager,

Contemporary JAM (Just A Minute), Battling Brand Lords,

Chain Reaction, Sellathon, Ad zap, Game Theory, Junk

Mechanics, Money Matters, Disaster Management, Mind

storm, Events to select Atulya Team and few other

activities. The full week was filled with lots of thrill,

enthusiasm, enjoyment and the campus was set live and

vibrant. With the full support and cheers of students, the

event as always was a grand success.

WOW 2012 created a platform for the students to come

out of their shells and show case their talents. It also laid

the roots for some lasting friendships amongst the

freshers. Prof Umesh Chandrasekar and

Ms. K. Sri Gayathri Devi coordinated the events, in which a

lot of students participated. The spirit of WOW was

neither in winning nor in losing but in the fact that the

students saw themselves a tad better than they were a

week before.

WO

W38

The top 10 students from the Best Manager contest from

WoW will form the Director's Dream Team (DDT) for the

forthcoming year. The members of Director's Dream Team

2012 are

1. Tarun Kumar Jha, 2. Senthil Kumar, 3. Shree Shuba

4. Sarah Lazar, 5. Shakthi Kannan, 6. Chandhnu Parthiban

7. Arun .V.V, 8. Periyaponnan, 9. Sujitha, 10. Nitya,

11. Brinda Nair, 12. Sanju Haneefa, 13. Harshini

Sundaramoorthy, 14. Naveen Karthik, 15. Neeraja,

16. Anusha

The winner of the Best Manager Contest will be declared

the Students' Union Chairperson and the I and II runners

up will be the Joint Secretaries.

The Students' Union Office Bearers of 2012 are

Chairperson - Anusha KM ( I MBA 'A' )

Joint Secretaries : 1. Tarun Kumar Jha ( I PGDM )

2. Senthil Kumar ( I MBA 'C' ), 3. Shree Shuba ( I MBA UT )

Apart from them, the class representatives of all the

batches will be the members of Students Union, which

will have 15 members.

SR

UJA

NA

20

13

Srujana is an exclusive event for the UG students of

various colleges in and around Coimbatore. It is organized

by the First Year students of PSGIM and aims at improving

their managerial skills. The event has a wide array of

competitions, it is an exclusive package of fun n frolic for

the participants and incorporates a multitude of events

that are themed and designed to initiate a holistic touch

to the youthful personality inside each student. Events

like Street Play, Treasure Hunt, Pot Pourri, IPL Auction,

Pencil Art, Collage, Kareoke, JAM, CSI, Shipwreck, and

Group Dance are designed by the students of PSGIM for

the participants. Srujana '13 was organized at PSG

Institute of Management on March 8 & 9.

About 300 students from 13 colleges signed up for

Srujana' 13. There were 3 colleges from Trichy. Food stalls

were put up in the venue, which had students buzzing

around. The organizers conducted 13 events: The King's

Speech, Bounty Hunter, Gone in 60 Seconds, Hunger

games, Avengers, Pitch perfect, Ratatouille, The mask,

Branded to kill, Sherlock Holmes, Hit for six, The Artist and

Step up. Bounty hunter was one of the most popular

events of the culturals and 28 teams signed up for it.

Students were seen running around every nook and

corner of PSG IM trying to find the hidden treasure. IPL

auction was also a great hit which attracted majority of

the audience. The hunger games had all the participants

struggling with straws, balloons and newspapers to notch

up and come out as the winning team. Step Up was the

biggest event of Srujana '13. There were 13 teams which

participated and exhibited their talents on the dance floor

and put in their best efforts to impress Mr. Sheriff, who

was the Chief Guest of the electrical evening. The host

performance had the entire audience screaming for an

encore. The Srujana 2013 Inter Collegiate Culturals

Winner Trophy was awarded to PSG CAS for the

outstanding performance in majority of the events.

The participants registered a positive and encouraging

feedback for Srujana'13 and gave full credits to the

organizers for their warmth, hospitality and for the

fun-n-frolic games.

39

Stu

de

ntsPSGIM offers a vibrant learning

environment for students.The students were exposed to a bundle of experiential learning initiatives, corporate exposures and challenging opportunities. The multifaceted skills of the students were honed by these initiatives and helped them turn achievers.

1. V. D. Krishnaveni (II ANNA C), Sasipriya (II ANNA C) and

Arun Subramanian (II PGDM) received the “Best Outgoing

Student” award from Prof. Debashish Chatterjee, Director,

IIM Kozhikode, during the Tech Day Celebrations on

March 6, 2013.

Achievements

2. Vignesh Karthik of II MBA was selected for the

University Cricket Team.

3. In the B Fest held at Sree Saraswathi Thyagaraja College

on February 28, 2013, Naveen K (IMBA) bagged the Best

Manager award (2nd Place)

4. Naveen Karthick K P and Nithya P (I MBA) got the third

prize for their Business Plan in the B Fest held at Sree

Saraswathi Thyagaraja College on February 28, 2013

5. Naveen Karthik K P (I MBA) bagged the First Prize in the

Best Manager context and Ashiq Kamil U,

Pragadeeshwaran and Vikneswaran ( I MBA) got the

second prize in the Finance Game held at Park Global

School of Business on March 1, 2013.

6. At the B Fest in Guruvayurappan Institute of

Management on March 1, 2013, Naveen K of I MBA got the

first prize for Best Manager.

7. PSGIM won overall championship at Castalia'13,

a B Fest organized by Department of Management Studies,

Sri Venkateswara Group of Institutions, Coimbatore on

02.03.13. The winners are:

Best Manager (1st Prize): Nithya P (I MBA)

HR Event (1st Prize): Naveen K, Ramkumar B, Karthick D,

Dinakar Infant D (I MBA)

Product Launch (1st Prize): Naveen K, Ramkumar B,

Karthick D, Dinakar Infant D, Murali Krishnan K, and Ashiq

Kamil U (I MBA)

Business Quiz (1st Prize): Murali Krishnan K, Nandhini P,

Naveen Karthik K P (I MBA)

Business Plan (1st Prize): Ashwin Kumar Basu (I PGDM)

Best CEO (1st Prize): Bharatt S R (I PGDM)

Best Management Team (3rd Prize): Ashwin Kumar Basu,

Bharatt S R, Neeraja S, Sailesh S (I PGDM)

40

8. PSGIM won overall championship at Repowis'13, B Fest

organised by Kongu Engineering College, Perundurai on

25.02.13. The Winners are:

Best Manager (1st Prize): Naveen Karthik K P

Best Manager (2nd Prize): Nithya P

Best Management Team (2nd Prize): Naveen K, Sri Jai Priya

B, Nithya P, Naveen Karthik K P

Business Quiz (3rd Prize): Murali Krishnan K, Nandhini

Ponnusami

Stock Wars (3rd Prize): Sri Jai Priya B, Naveen Karthik K P

9. Nithya P, Naveen Karthik, Nandhini, Joel and Aparna

bagged the II Prize in Venture Capital B Plan Competition

held by GRG School of Management, Coimbatore on

20.02.13.

10. Felix Vinodh Kumar, Jagan, and Dinakar Infant bagged

the II prize in “Clash of Titans – Marketing Event” at Yukti

2013, a National Level B Fest Organized by Thiagarajar

School of Management on 22nd and 23rd February.

11.Ashik Kamil U was adjudged “Best Finance Manager” at

Yukti 2013, a National Level B Fest Organized by

Thiagarajar School of Management on 22nd and 23rd

February.

12. Sai Mounika Saride was crowned the “Best Manager”

at Genesis 2013, a national level professionals' meet

organized by Nehru College of Management, Coimbatore

on 21st and 22nd February

13. Cherian Paul Kunnath, Neeraja Shankaranarayanan,

Bharatt S Ravichandran and Sailesh S bagged the Best

Management Team award at Genesis 2013, a national

level professionals' meet organized by Nehru College of

Management, Coimbatore on 21st and 22nd February

14. Durai Raj & Sai Vikneshwar of I PGDM bagged the I

prize (Cash prize of INR 12,000) in 'Silver Screen' -

Operations event under 'Pragati' - B Fest organised by

Amrita School of Business, Ettimadai, Coimbatore on 1st &

2nd Feb'13.

15. Ashiq Kamil U, Gomathi, S and Mohammed Khan

secured the first prize in Loot the Money Bin event under

'Pragati' – B Fest organized by Amrita School of Business,

Ettimadai, Coimbatore on 1st and 2nd Feb'13 [24 F]

16. Naveen, Sujitha, and Nithya secured the II place in

'Tri Knit Right” at Pragati, a B-fest organized by Amrita

School of Business, Ettimadai, Coimbatore on 1st and 2nd

Feb'13

17. Antony Paul Kunnath of I PGDM won the debate

competition organized by the Madras Management

Association on Feb 9th, 2013

18. Durairaj secured the III place in the operations event,

held as part of Chrysalis 2013 at Loyola Institute of

Business Administration during Feb 9-10, 2013.

19. Sai Mounika Saride & Rajalakshmi of I PGDM were

awarded the II prize in 'Padmavyuha' - HR Event under

'Pragati' - B Fest organised by Amrita School of Business,

Ettimadai, Coimbatore on 1st & 2nd Feb'13

20. Priya Venkat, Cherian Kunnath, Bharatt S

Ravichandran, Suraj Deva and Gokul Krishnan bagged the

2nd Prize in the Marketing Competition in Urjith, a B fest

organized by GRG School of Management Studies

21. Cherian Kunnath and Bharatt S Ravichandran won the

2nd Place in Business Quiz in Urjith, a B fest organized by

GRG School of Management Studies.

22. K. R. Venkatram and N. Abhimanyu bagged the I prize

in Best HR team in Prabandhaz 2012 held at TNAU during

8-9 December 2012

23. C. Praveen and A. Sahaya Vinod Kumar got the second

prize in Best Finance Team event at Prabandhaz 2012 held

at TNAU during 8-9 December 2012

24. Naveen K won II Place in the Business Quiz held at

Karunya University on Nov 22, 2012

25. Cherian Paul Kunnath, Bharatt S R, Sailesh S,

Swapnajothi and Neeraja of I PGDM won the First Place in

“IPL Bidding” at “Daksha” conducted by SSN School of

Management and Computer Application, Chennai on 5th

October 2012

26. PSGIM Students won the Overall Championships at

“Repowis 2012” – B fest of Kongu Engineering College,

Erode

27. The II Year MBA Finance students were runners up in

an event conducted by The Cost Accountants of India,

Confest 2012 at IMA Hall on 25.8.12

28. PSGIM students Arun Subramanian, Gayathri and R. V.

Ram bagged the “Best Management Team” award at Yukti

2012 – B fest of Thiagarajar School of Management

29. PSGIM students were the overall champions at

“Genesis 2012” B fest of Nehru Institute of Management.

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Development Activities

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An orientation program and Mock test wereconducted by Mr. Hari from Sarva Sreshta for II YearMBA Marketing students during December 3-4, 2012

A GD assessment was conducted by Mr. S. Kirupakar,

Campus Relationships, Aspiring Minds, Chennai on

3rd November 2012

The II Year HR students attended a one day NIPM HR

workshop on “Industrial Harmony through effective

IR practices” on 28th September 2012

A Marketing Assessment test and HR assessment test

were conducted by Mr. Jayachandran, Senior

Engineers Kaesher Pvt Ltd and Ms. Saradha, TCS

respectively for the II year MBA Marketing and HR

students – Organized by the placement team

Mr. Bobby Ramachandran, CEO Exterro, conducted a

GD assessment session for II year MBA students on

September 7, 2012

Dr. R. Jagajeevan conducted a workshop on

Competency Mapping for I year Students between

Aug 2012 and Sep 2012

Mr. N. D. Prabu from Cognizant conducted an

assessment and GD session for II year MBA Finance

students on 2.9.12

An online aptitude test was conducted for II year MBA

Students on August 28, 2012 by the placement team

The II Year PGDM students attended a lecture by

Sri. A. Vellayan, Executive Chairman, Murugappa

Groups at Chamber of Commerce, Coimbatore on

16.8.12

PSG has been known for creating entrepreneurs and in

line with its mission, the institute took various initiatives

to foster Entrepreneurship among students. A Business

plan contest was organized and training sessions were

given to students with respect to preparing a B Plan. A

number of mentors from the industry met the students

and shared their experiences. As a result of these

motivational initiatives some of the students have already

taken their first steps to entrepreneurship.

Shriranjani, II year MBA student has ventured into a

sweet business. She is a successful entrepreneur in

the business of Chocolate. Her ventures were covered

in an “Indian Express” article and in an exclusive

“En Vikatan”.

Sai Mounika Saride of PGDM has ventured into a B2B

and B2C business venture dealing in Hyderabadi

bangles. She has future plans to launch her own

e-commerce website to reach global customers.

Mr. Gangaraj. P, II MBA student was inspired to start a

few business ventures during his MBA course at

PSGIM. He said that he was inspired to do all these

mainly due to the marketing curriculum and projects

in MBA. His activities include:

- Fireworks sale in Coimbatore, Chennai and

Bangalore during Diwali season

- Amway business owner with a sale of Rs. 50,000

per month

- A printing lab which delivers Xerox, printouts,

calendar and Diaries in a small scale.

- Conversion of his father's grocery shop into a

Supermarket

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n A skill assessment test was conducted for the I year

MBA students during August 19 and 20, 2012 by

Prof. Umesh.

The Quiz club in the PSGIM premises

meets every Thursday 2:00 PM and

organizes quiz competitions for the

students. The activities are

coordinated by students themselves,

guided by Dr. J. Sekkizhar. A quiz

competition was also organized as

part of WOW celebrations and the

winners of that competition took over

the activities of the club for the next

academic year. The activities of this club help the students

in gaining good knowledge over current business affairs.

Quiz Club

Experiential Learning @ PSGIM

The institute crafted and executed various innovative

programs for the students. These initiatives abridged the

gap between theory and practice and created

opportunities for students to apply their learning to real

business problems.

Experts from the Health Care Industry delivered

eye-opening lectures on Health and Hygiene to the II year

students during Nov 2012 to Feb 2013.

Oral Health - Dr. Gowtham Naidu and Dr. Ramesh

Vikram – On Feb 12, 2013

Lifestyle diseases and personalized medicine

– Dr. Senthil Kumar and Dr. Meera Ramanathan – On

Feb 13, 2013

Personal Hygiene, Health Promotion and First Aid

- Dr. Jayalakshmi, Dr Prakash Mohanasundaram &

Dr Meera Ramanathan – On Feb 18, 2013

Stress Management – Dr. Syed Umar on Feb 19, 2013

Healthy Eating for Healthy Living – Ms. Kavitha and

Dr. Meera Ramanathan – On Feb 21, 2013

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Emerging Trends in Management Lecture Series

To expose the students to important aspects other than

management, the Beyond Business Lecture Series was

organized at PSGIM. Eminent personalities from various

fields addressed the students on contemporary topics.

The students enjoyed this series.

8.11.12 – Know Your City – Coimbatore – Mr. Rajesh

Govindarajulu, eminent businessman and historian

narrated all the important events that happened in

Coimbatore and explained the history of the city from

the times of the Chola Dynasty

15.11.12 – Do's & Don'ts to maintain a Healthy Heart

– Dr. R. Bhuvaneshwaran, Medical Director, PSG

Hospitals addressed the students about maintaining a

healthy heart

16.11.12 – Human Responsibilities – Mr. Mohan,

Founder, Sree Saraswathi Vidhyaah Mandheer

Institutions addressed the students. Mr. Mohan is an

alumnus of PSGIM

22.11.12 - Humor in Management – Dr. Lakshmipathy

29.11.12 – From Indus Valley to Infosys

– Mr. Ramachandra Prasad, Businessman and Alumnus

of PSGIM briefed about Indian History and its rulers.

6.12.12 – Confidence – Marabin Maindhan Muthiah,

General Secretary, Vetri Tamilar Iyakkam related all

the concepts with stories, which left the audience

enthralled

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Beyond Business Lecture Series

All India Management Association conducted a two day

Management Simulation game 'Chanakya' on February

10th and 11th, 2013 at PSG Institute of Management.

Nine teams of five students each, competed with each

other over five quarters, played over two days. They

devised strategies, did complex calculations, argued

profusely, predicted what their classmates were thinking

and most importantly, thoroughly enjoyed themselves in

the process. They complemented their ideas with the

concepts taught in the class. The winners were

Vinodh Chandran, Shanmuga Priya, Tharun Kumar Jha,

Sathesh.R and Dinesh A.L – PGDM (I Prize)

Ashwin Ram R, Gowtham S, Pragatheeshwaran, Sanjay

Laksha and Vikneswaran K.S – MBA (II Prize)

M.Aparna, U.Indumathi, G.Sujitha, Mohamed Khan and

Samyuktha Bhagyam – MBA (III Prize)

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Chanakya

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I PGDM students attended the 73rd Annual Session of the

Indian Roads Congress held from Jan 7-11 2013.

The congress was attended by national and international

delegates and was a good exposure for the students.

Exposure at the Indian Roads Congress

The students of II PGDM showcased their potential in

Photography through an exhibition. It was a wonderful

display of creativity, imagination and technical skills.

Photography Exhibition

The MBA students (Batch A and C) were exposed to the

practical field work of observing 10 major academic

concepts of marketing. Ten teams of 10 students were

formed. Each team visited a market and recorded their

observations. The observations were shared in the

classroom and deliberated upon. The major objective of

this process was to give the students a hands-on

experience of what they learn in theory and how it is to be

noted in practice. In-fact, this exercise gave a better

learning than the class-room exposure in the subject.

Marketing Management by Experience

Five students from PSGIM have been selected for the

“Internship for Management Students for Marketing of

SHG Products” programme of the Tamil Nadu Corporation

for Development for Women (TNCDW). The students will

work with the SHG women and raise their level of

business. This will create wonderful learning

opportunities for the students.

Internship with a difference

The II year PGDM students conducted a session on

“Leadership” for 8th grade students of Sarvajana School,

Coimbatore. The PGDM students (I & II Year) were

involved in making sapling moulds at Isha Foundation's

Nursery located at Peelamedu

Managers in Society

Students of First year UT turned themselves into

employees and entrepreneurs and gained real time

experience. Dr. Manju P. George had organized this

experiential learning program as part of Organizational

Behavior course work. The students found different

means of employment and their earnings out of these

employments went to Charity.

Anubhav 2012

The 2nd year MBA students showcased the international

business practices of various MNC’s through a poster

presentation on 18th September 2012. Mr. Ram Prasad,

Consultant from PWC London visited the presentation and

shared his insights with the students.

KOSMOS

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PANACEA proved to be a wonderful platform for the

marketing students to exhibit and hone their selling skills.

Under the guidance of Mr. M. Sathish, the students had a

live experience with selling for a whole week starting Sep

3 -7, 2012 and understood the ground realities of Sales

and Marketing.

Panacea 2012

Students of II PGDM carried out a survey on Shilparamam

Artisan Village in Hyderabad. The survey was carried out

for 2 days to understand the modus operandi of the

artisan's business and to explore the feasibility of

replicating the model in other places like Coimbatore.

They visited 396 stalls of different kinds and hand an

excellent experiential learning.

Shilparamam Visit

Dr. Roland Bottcher from Bochum University, Germany

held a Simulation Game for I and II PGDM students on

October 10, 2012.

Fort Fantastic

Dr. Roland BottcherBochum University, Germany

PSGIM's University of Toledo 20122-2013 batch visited

the Pegasus Center for Excellence at Puducherry and had

a good learning experience.

Pegasus Visit

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Life @ PSG IM

- A. Murugavel

PSG helped me to understanding the practices and concepts of the Business world and added a new dimension to my knowledge base. It is a definite value addition to my career. The insights and knowledge obtained from PSG IM faculty was amazing. Also gained contacts and friendships of various batch mates.

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PSGIM participated in a lot of CSR activities throughout the year.The institute has become active in the social media with an official page in Facebook. It has also initiated various campaigns to enhance its visibility across the country.

In March 2013, few of the II MBA Anna university students

participated in a wildlife census in the Krishnagiri forest

range. The census was for two days and they trekked

15-20 kilometers to gather direct and indirect evidence of

the existence of wild animals. The census was done by the

Tamilnadu Forest Department and the NGO KANS.

In the month of March 2013, approximately 35 students

from IInd Anna MBA, undertook a 'Clean Race Course'

campaign at the race course walking grounds.

With the construction of buildings in the traditional

elephant migratory corridors on an increase, the human-

elephant conflict has also increased. In the month of

March 2013, 35 students from II year Anna MBA, enrolled

themselves to be part of a study to understand the impact

of human-elephant conflict in Coimbatore. They visited

regions like Narasimhanaickenpalayam,

Periyanaickenpalayam, Govanoor, Paalamalai etc.,

collected data and feedback from the villagers.

On March 7, eleven students of IInd year Anna University

MBA, eco-volunteered their services at the Velliangiri

temple. During Shivrathri, people congregate in large

numbers to climb the mountains, and during the journey

the visitors also generates significant amount of waste,

which negatively affects the pristinity of the forest region.

The role of the students were to frisk the visitors and to

remove cigarettes, beedi, matchsticks, candy wrappers,

plastic covers, paan, cigarette lighters, etc. from the

travelers. This was a non-stop ten hour night volunteering

event.

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A cleanliness campaign was held on 17th February, 2013

at the Coimbatore Railway Junction. Around 70 students

from the IInd year Anna MBA had participated in the

campaign with intent to spread the message of

Cleanliness and Avoidance of Plastic. The students carried

huge bins and cleaned the railway station. They went

around the railway platforms with hoardings, displaying

slogans about the importance of Cleanliness and

Environmental Safety. The response from the public was

overwhelming, and the students were appreciated for

their efforts. Saplings were given to the station master as

a sign of promoting green practices.

The students of PSGIM distributed blankets to pavement

dwellers and helped them brave the cold during winter.

They were inspired by the Sri Sathya Sai Youth Movement

members, who did the same in Mumbai. Travelling on two-

wheelers, the students braved the cold nights of eight

days, to distribute 306 blankets at locations like

Peelamedu, Singanalur, Nava India, Hopes College,

Ramanathapuram, Gandhipuram, 100 Feet Road, Avinashi

road, Near Coimbatore Airport, Near Railway Station,

Ukkadam Bus stand, Near Govt. Hospital, Saravanampatti,

Town Hall, RS Puram, Cross Cut Road, Ondiputhur,

Vartharajapuram, Boat House Area, Thanneerpanthal,

Ganapathy, Ramnagar, North Coimbatore, Kamarajar Road,

Puliyakulam, Tatabad, Chinayampalayam and Sukuwarpet.

On December 5, 2012 students of PSGIM, visited TINKLE,

a rural tutorial school located at Pannimadai and distributed

gifts (contributed by students) the children of the school,

who are from an economically poor background.

In association with HDFC, PSGIM organized a Blood

Donation Camp on December 7, 2012. The camp was

inaugurated by Dr. Nandhini Rangaswamy, Secretary,

PSGR Krishnammal College. The camp was preceded by a

session by Ms.S.Farheen (State Executive Officer, Lions

Blood Bank) the previous day. Around 168 units of blood

were donated by students and faculty of PSGIM, PSG Tech,

PSG Polytechnic and GRD College.

During December 2012, students of I PGDM, undertook

cleaning drives of some of the temples.

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Students of II PGDM organized a display of Pouches for

Laptop / Ipad / mobile phone, Handbags, Greeting cards /

Designs for Wedding & Birthday cards, Toys, Paper bags,

Dress materials etc. made by Families for Children, a home

for children (many of whom are physically / mentally

challenged)on November 23, 2012.

PSGIM Diwali Celebration - Students gifted new clothes

(and crackers) to 63 members of PSG Sarvajana Manavar

Illam (60 children and 3 caretakers), and shared a

sumptuous meal with over 200 members. It was an

occasion of joyous celebration filled with light, a bustle of

noise and excitement. In addition to that the students

distributed dresses/ crackers to 18 MALTANG support

staffs, 6 PSGIM Security personnel and Anaikatti

Rajendran & Family.

During various points of the academic year, students

made paper bags out of old and used newspapers and

these were distributed to pharmacies that provided

medicines to the general public at a reduced price from

the retail cost (Shanti Pharmacy – 18%, PSG Pharmacy –

10% etc.). The students would have distributed

approximately 1500 paper bags during the academic year.

Breakfast Club – It was understood in an informal

discussion that parents of nearly 90 children studying in

PSG Sarvajana Higher Secondary School can afford to

provide only one healthy meal a day. Breakfast being the

most important meal of the day, and free lunch being

offered by the Government of TamilNadu, PSGIM as a

humble attempt, formed the Breakfast Club to arrange a

nutritious breakfast for those kids. With the support of

Management and Faculty members of PSGIM, this

initiative had its start on July 2, 2012. Around 10,000

breakfasts has been served till February 2012.

Pre-marital counseling session - Mr Naachimuthu, Assistant

Professor, HR stream, organized a day long pre-marital

counseling session for girl students on August 16, 2012.

Around 35 students representing KSR (Tiruchengode), PSG

Arts, STC (Pollachi), and PSGIM participated in this session.

The revenues generated from this session was channelised

to 'Breakfast Club' endeavors.

Cleaning of plastic waste from the forest regions near

Athikadavu. This was done in association with the

permission of forest department and guidance from OSAI.

The students collected an equivalent of three sacks plastic

waste from the forest regions. They also visited a tribal

village near that area and gifted clothes and snacks to

tribal people there.

Donating Rice Grains to the Hungry through FreeRice.com

– Through this project, PSGIM students have donated more

than 5,00,000 rice grains to the hungriest of the world (in

countries like Bangladesh, Bhutan, Combodia, Congo,

Haiti, Nepal, Pakistan and Uganda) through a website

FreeRice.com, a project of United Nations World Food

Programme (WFP). The video we made for this project

gained kudos from World Food Programme, with they

commenting on YouTube, “We like the sound track, thanks

for sharing us and for helping us to "rice up" against hunger

:) we shared your video on our official Facebook page.”

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During July 2012, some of the students of the Executive

MBA programme undertook collection of waste plastic

from Lamb's Rock and Dolphin's Nose, Coonoor.

Students of PSGIM visited the Cheshire home located

nearby Peelamedu and conducted a medical camp for

them.

As part of the Onam celebrations, the students visited

Families for Children (FFC), a home for destitute children,

located in Podanur. This home has a special care center

for children who are mentally and physically challenged.

The students gifted cerelac, biscuits, dress materials, dolls

and toys, bananas and groceries for the inmates of FFC.

The students and the faculty also sponsored a library to

children/ inmates of the PSG Saravajana Manavar Illam.

Students of first year and second year PGDM offered their

assistance to 'Project Greenhands', a grassroots level

ecological initiative of Isha Foundation, by preparing

around 4000 mud moulds for tree saplings.

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Life @ PSG IM

- KR Venkataraman

It has been the best two years of my education. The overall feeling is that of goodness & I am happy to be a part of this great institution. And the peers have been absolutely great. The staff have made a great impact on me personally. I am highly indebted to them

India and the U.S. are drawing together in a thousand synergistic ways, and the specific areas of focus are education, environment, health, and business, said Jennifer A. McIntyre, U.S. Consul General, Chennai, here on Saturday.

Delivering the address at the commencement programme of PSG Institute of Management (PSGIM), she said that having travelled widely in South India and the U.S., it was evident that the future would witness exciting collaborations between the countries.

Obama's visit

“In 2009, President Obama and Prime Minister Singh established the Indo-U.S. Strategic Dialogue. The fourth dialogue is being scheduled to be held in New Delhi this June and since 2009 both the Governments have established over 20 working groups that regularly meet at the national level to discuss policies, exchanges and opportunities reaching across the full range of human endeavours to include areas of space, science, health, Defence, business, environment, education and much more.” Ms. McIntyre said.

Education

One of the greatest challenges facing the two countries was how to educate well the growing youth populations. India and the U.S. enjoy hundreds of educational collaborations, both at the private and individual levels, and also with initiatives sponsored by our Governments through fellowships, student and faculty exchanges, and institutional partnerships, she added.

A new area of collaboration was the Obama-Singh 21st Century Knowledge Initiative (OSI), a $ 10 million programme for education institutions to work on innovative projects together.

On the environment front, under the U.S.-India Energy Dialogue, the countries were seeking to identify opportunities for enhanced engagement to further mutual goals of energy security, reducing greenhouse gas emissions, and transitioning to low-carbon, clean energy sources.

In the area of health, the U.S. Centre for Disease Control (CDC) and the U.S. National Institutes of Health (NIH) worked closely through India’s Government offices to take forward a range of collaborative programmes and co-fund research on infectious diseases, reproductive health, vision, mental health and neurology.

India and the U.S. were witnessing annual increases in mutual trade and investment, and the enormous untapped potential provided a lot of opportunity to aspiring business leaders and entrepreneurs. While Governmental initiatives are really exciting, the real strength of the India-U.S. relationship is our people-to-people ties. Hence, the collaborative programmes at PSGIM bring together global institutions and a diverse student body,” the Consul General said.

She gave away degrees and awards to 330 passing out candidates of the programmes of MBA of the Anna University, MBA of the University of Toledo, Executive MBA of Anna University, PGDM of Anna University, and MS Mechanical in Automotive Engineering of University of Toledo.

L. Gopalakrishnan, Managing Trustee of PSG & Sons’ Charities, administered the oath to the candidates, while Lloyd A. Jacobs, President of University of Toledo, conferred the degree to those receiving the degree from the foreign university.

The other dignitaries who were present, included Thomas W. Sharkey, Dean, College of Business and Innovation, and Nagi G. Naganathan, Dean, College of Engineering, of University of Toledo, P.V. Mohanram, Dean, Autonomous Functioning, PSG College of Technology, and R. Nandagopal, Director, PSGIM.

Commencement Program

The Hindu - April 14, 2013

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PSG Institute of Management (PSGIM) has launched “I Drive Safe”, a video campaign on Facebook to create awareness and educate people on safe driving.

The campaign is based on the premise that safety on roads is possible only by exercising self-discipline and making them realise the perils of unsafe driving that is the result of lack of discipline.

According to R.S. Sathyanarayanan, Assistant Professor, PSGIM, who initiated this, the campaign is just a beginning. The institute has planned on more campaigns to address other societal evils and issues too.

“Road accidents have become common in India. It is sad that the number of fatal accidents have gone up. During 2011, there were 4.97 lakh reported accidents in the country, out of which 24.4 per cent were fatal,” Mr. Sathyanarayanan said.

The major reasons for these were, drunk driving, over speeding, not wearing helmets and seat belts, etc.

In addition to the video campaign, the institute is planning to conduct road shows, screening of the video in theatres, etc.

Those who are interested can access the videos on the Facebook page of PSGIM –www.facebook.com/psgim. The institute has asked students and public to visit the page to take a look at the video, give suggestions, and like and share with their friends.

PSGIM launches ‘I Drive Safe’ campaignon Facebook

The Hindu - March 23, 2013

All 75 of them were on a treasure hunt on Saturday.

But it was not merely about cracking clues and finding destinations.

It was much more. They got to travel more than 70 km, answer questions about Coimbatore, solve brain teasers, and buy products that were available in select outlets that were located on the hunt route.

On the whole it was about knowing Coimbatore and it was consciously designed so by faculty and students of PSG Institute of Management to go with the flavour of the Coimbatore Vizha.

Though 24 teams – 13 cars and 11 two-wheelers – began the hunt, only 12 teams made it to the final destination.

According to R. Jagajeevan, Knowledge Facilitator of the institute, the faculty and students got together and came out with the four phase format after much deliberation.

The theme of the hunt was ‘temples.’ Though it did not sound too difficult, the uniqueness about it was that none of the temples was within the city limits.

The four destinations that had to be ‘found’ in four phases were located nearly 15 km to 20 km away from one another.

The first one was at Kovilpalayam, the second at Karuvalur, third at Vagarampalayam, and the last one was a different kind of a temple – it was a temple of learning where Rabindranath Tagore sung the national anthem – the PSG Sarvajana School.

Once the team reached the first phase destination, it was given clues to find the destination of the second phase.

Likewise, it was designed for the third and fourth phase.

Though the fill-in-the-blanks and brain teasers could be answered using internet, participants had to be enterprising to solve the clues for finding the destination and the things that had to be bought. The winners were judged based on the points they got in all these and not from merely having reached the destination.

Temples help them get treasure

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R. Nandagopal, director of the institute, said that they had travelled the treasure hunt route to spot certain select shops from which the participants could buy the things. That the hunt was not easy could be seen from the fact that only half the number of teams made it to the final destination.

At the end of it, some of them had to agree that they did not know Coimbatore well.

Winners

With 74 points, two teams shared the first place in the four-wheeler category.

Kunal Valecha and his team, and Danur Venkatesh Devarajan and his team, will receive purses of Rs. 4,000 each.

The team of Mukthar Ahmed and V.R. Karthikeyan with 66 points will receive a purse of Rs. 5,000 as first prize in the two-wheeler category, at a function to be held next week.

The Hindu - January 27, 2013

The 87th Founders’ Day of PSG & Sons’ Charities on Thursday saw six distinguished alumni from the PSG Institutions being honoured for their contribution to society.

Clarion call

Felicitating them, the chief guest of the function T. Kannan, chairman and correspondent, Thiagarajar College of Engineering, Madurai, made a clarion call to educational institutions to gear themselves up for the future where India would be one of the preferred educational destinations for foreign students.

“There are many changes happening in the educational and industrial fronts. Leading institutions such as PSG should be forerunners in taking up the task of rejuvenating the educational system by giving an impetus to mentorship, which is based on our traditional ‘Gurukulam’ model,” he said.

He called for life-long learning, innovation and multi-disciplinary education, to cater to the needs of an empowered and enriched India.

Lamenting over the limited interest among academia in Intellectual Property Rights, he urged faculty to focus on research and applying for patents.

Distinguished services

The alumni who were recognised for their distinguished services were K.K. Ramachandran, chairman and managing director, Sharp Pumps Private Limited, N. Rajendran, managing partner, Surfine Tools, G. Soundararajan, vice-chairman, CRI Pumps Private Limited, R. Palaniswami, chief executive, Rangasayee Alloy Castings, Jayakumar Ramdass, managing director, Mahendra Submersible Pumps Private Limited, and Aravind Srinivasan, director – Projects, Aravind Eye Care System, Madurai.

L. Gopalakrishnan, managing trustee of PSG & Sons’ Charities, presided over the function. R. Rudramoothy, principal of PSG College of Technology, presented a report on the activities of the PSG Institutions.

S. Ramalingam, principal of PSG Institute of Medical Sciences and Research, and R. Nandagopal, director of PSG Institute of Management, spoke.

She gave away degrees and awards to 330 passing out candidates of the programmes of MBA of the Anna University, MBA of the University of Toledo, Executive MBA of Anna University, PGDM of Anna University, and MS Mechanical in Automotive Engineering of University of Toledo.

Alumni of PSG Institutions honoured

The Hindu - January 25, 2013

The second edition of the Coimbatore Business Quiz was conducted for teams of two by Coimbatore Quiz Circle as part of Coimbatore Vizha 2013 at PSG Institute of Management on Sunday.

The quiz began with a preliminary written round of 25 questions. Six teams cleared the prelims to battle through seven rounds at the finals. Quizzers Yogesh Pai and Govind V. won the first place, while Sheilendra and Priya Bhansali came second, with V. Lakshmanan and N. Krishnakumar in third place. The questions ranged from Coimbatore’s business history to its unique products, business achievements and awards, and local brand advertisements, logos and mottos.

The evening opened with quizmaster M. Rangarajan screening a logo of Swelect and requesting quizzers to guess the company’s product, one currently vital for Coimbatore.

The answer was electricity. The remaining 24 questions were along similar lines. by offertale.com (food), the Coimbatore connection to Vijay TV Kitchen Super Star (all vegetables are provided by Kovai Pazhamudir Nilayam), the first Coimbatore jewellery outlet to feature a celebrity endorsement (P.A. Raju Chettiar Son Jeweller) and Mopeds India’s most popular brand (Suvega). There were several audio-visual questions too.

The first round ‘Talking Straight’ addressed Coimbatore’s products such as the quarter anna item which cinegoers booked before a movie at Central Theatre (Angannan’s biriyani) and Suga Balm’s manufacturers (Isha Arogya).

The second round ‘Who’s Who’ was a buzzer round where teams had to name the personality before three clues were up.

The third round ‘Kryptix’ had participants deciphering clues towards a company name. For instance ‘Kriya, Vidya, Gyan, Suba’ was the clue to Sakthi Group of Companies which has products in all four categories. ‘Talking Straight II’ was the fourth round.

The fifth round ‘Nooks and Corners’ was especially intriguing as participants had to name places made famous by the brands there. In the sixth round ‘All The Way for Four’ participants had to name the correct four answers among six, in a series of linked items. The seventh round ‘Kovai Buzz’ was another buzzer round which saw Yogesh Pai’s team break a tie with the Bhansalis to win.

Winners received gifts as well as Rs. 5,000, Rs. 3,000 and Rs. 2,000 respectively, sponsored by Institute of Company Secretaries of India and PSG Institute of Management.

Business Quiz conducted

The Hindu - January 21, 2013

51

PSG Institute of Management received the Dr. Dharni P. Sinha Best Social Responsibility Award for 2012 at the Association of Indian Management Schools Annual Convention held in Hyderabad recently.

The award was in recognition of the institute demonstrating social responsibility in action.

The institute was also recognised as the first B-school in India to achieve international accreditation from the U.S.-

based Association of Collegiate Business Schools and Programmes (ACBSP).

Award for PSG Institute of Management

The Hindu - September 17, 2012

Alu

mn

i

The Alumni of PSGIM work hand-in-hand with the institute in curriculum building, mentoring students, internships, project viva, guest lectures and organizing events like Rapport, Curry Masala, Children's Summer Camp etc every year. They also stay in touch with their Alma mater through their regular visits.

Mr. Mohan Roy, Partner, IIL & FS Investment Advisors LLC

and Mr. Radhakrishnan, Businessman from Puducherry,

two distinguished Alumni from 1992-94 batch visited

their Alma Mater on 2nd March 2013 and had a nostalgic

meeting with Dr. R.Nandagopal.

Alumni Visits

The 1985-87 batch of Alumni had their reunion meet in

Hotel CAG Pride, on Aug 24, 2012. The placement team

had interactions with them and to strengthen the network

with our Alumni.

The MBA Class of 1979 had their reunion at PSGIM on

January 5, 2013. Around 22 Alumni from all over the

world participated in the reunion.

The 97-98 batch of MBA had their reunion on 29th

September 2012. About 38 alumni from all over the world

had their reunion after 15 years. They were very happy

about the infrastructure developments in the PSGIM

campus and have also paved way for many constructive

initiatives at PSGIM.

Mr. Parthasarathy, Associate Vice President,

Advertisement, Mumbai, an Alumnus of PSG Institute of

Management (1985-87) addressed the gathering on

“Joy of Sales” on Aug 24, 2012.

PSGMAA organized a summer camp for Children during

April 15 to April 25, 2013. In this camp, the children are

exposed to various extracurricular activities like yoga,

dancing, arts and crafts, cooking, storytelling, and quiz etc

resulting in their holistic development. They enjoy these

10 days in the campus. This initiative is widely supported

by the parents.

PSGMAA Activities

PSGMAA organized the Women's Day celebrations at

PSGIM on 11th March 2013. Dr. Parveen Sultana was the

Chief Guest of the function in which, Ms. Rekha C Babu

(1997 Batch of MBA) and Ms. K. G. S. Shobana (2011 Batch

of MBA) were awarded with the Outstanding Women

Alumni Award for 2013.

52

Dr. R. Nandagopal along with a faculty team met around

100 Alumni on January 27, 2013 at Chennai.

Mr. Mafoi Pandiarajan was the guest during that function.

PSGMAA organized “Curry Masala”, a grand gala Food Fest

on February 20, 2013 at the PSGIM Grounds

Mr. Jayakumar Ramdass of Mahindra Pumps was conferred

the Distinguished Alumni Award at the 87th Founder's Day

Celebrations held on January 25, 2013.

As a part of their CSR activities, PSG Institute of

Management's Alumni Association (PSGMAA) took the

under-privileged children of PSG Mannavar Illam to' Kids

Kingdom' in Coimbatore on January 9, 2013. The children

had a happy day filled with fun and laughter. PSGMAA joined hands with staff and students of PSGIM to

celebrate Diwali with the students of Manavar Illam

PSGIM and PSGMAA organized a one day workshop

“Alumni Master Class” on 29th November 2012. The focus

of Alumni Leadership Master Class was to highlight the

benefits of leveraging and engaging the institute's

alumnus on a day-to-day basis. Mr. Kaushik Bellai, CEO,

Saviance Technologies and Mr. Joseph John, Advisor,

Saviance Technologies conducted interesting sessions for

the participants.

The Annual Alumni Meet RAPPORT was held on September

22, 2012 at PSGIM. The function was attended by 300

alumni and was presided by Shri. L. Gopalakrishnan,

Managing Trustee, PSG Institutions. The new office

bearers (Mr. D. Madhan Mohan – Chariman;

Mr. T. S. Jayakumar – Vice Chariman; Mr. J. Peter Arokiyam

– Vice Chairman; Mr. V. Prabu – Treasurer;

Ms. Uma Maheshwari – Secretary; Mr. K. Athiyaman – Joint

Secretary; Mr. G. Shanthakumar – Joint Secretary) of

PSGMAA assumed office during this function.

53

Pla

cem

en

ts

Placement efforts for the 2013 graduating batch have

resulted in over 65 recruiters contacting PSGIM and the

number is growing. Of these, 47 companies have visited

the campus so far. In February 2013, the magic figure of

over 100 placements was achieved. The placement team

aims to reach a figure of 150 by the end of summer 2013.

There were over a dozen new companies spanning for IT

services to retail giants, FMCGs this year.

Sector-wise details of recruiters

27%

8%

2%2%

4%6%

19%2%

17%

9%

4%

BFSI

The weighted mean for the year was a CTC of 4.5 lakhs,

a slight improvement over previous years. Over 41

companies offered a starting CTC of RS 4 lakhs+, a new

record as of date. The CTC details follow:

Data also includes training stipend taken as CTC for the recruit. Does not include un-quantified bonuses in offer letter , benefits like medical and life insurance cover etc. In some cases post-confirmation salaries are not given and are expected to be higher. The data used is as per offer letter received post- campus placement.

The highlight of the year was that over 50% new companies including FMCGs and manufacturing were enlisted for recruitment.

Companiesrecruiting

55

Weighed MeanSalary

5.36*

Modal SalaryCTC Rs. Lacs PA

4.88* Top 100 placements

CO

NS

ULT

AN

CY

IT / ITES

MANPOWER

MANUFACTURING

ME

D-P

HA

RM

A

ON

LINE

FMC

G

REAL ESTATE

RETAIL

TELECOM

Min-Max Range forTop 125 Placements

4.0 - 6.6 Lacs PA

54

Our Recruiters

AIRTEL

ASIAN PAINTS

AXIS BANK

BEROE

BOSCH

C BAZAR

COKE

COLGATE PALMOLIVE

CONSUL INDIA

EID PARRY

ESSILOR

EUROCON TILES

FEDERAL BANK

FORD

GREEDGE

HCL TECHNOLOGIES

HDFC LTD

IDEA CELLULAR

IKYA

INDUSIND BANK

ISS

ITC

J&J

JANALAXMI

JLL

KARUR VYSA BANK

KHAZANA

KOTAK MAHINDRA

L&T HYDROCARBON

L&T INFOTECH

LAXMI VILAS BANK

MADRAS CEMENT

MOBIUS SERVICE

NAUKRI

SAP

SOUTH INDIAN BANK

STRATEGIC AUTOMATION

TCS

TCS E-SERVE

TOTAL GAZ

TTK HEALTHCARE

TTK PRESTIGE

VODAFONE

WIPRO CONSUMER

ZOHO

ICICI SECURITIES

PAYODA

HDFC MUTUAL FUND

NESTLE

Student Profile

During the 2012-13, there were 656

students in the campus, enrolled in

various programs as shown below

Programs

MBA IP

PGDM

EMBA

MBA

Male

95

44

74

239

452

Female

46

26

27

105

204

Total

141

70

101

344

656

MBA IP = MBA International ProgramPGDM = Post Graduate Diploma in ManagementEMBA = Executive MBA

Rankings

PSGIM is consistently improving in

the B school ratings of all the three

Ranking agencies.

Rating Agency

The Week

Business India

Outlook

NHRDNPeople Matters

26

27

48

- -

24

27

53

21

26

43

30

2010 2011 2012

55

Annual Report ofPSG Institute of Management 2013

PSG Institute of Management

PSG College of Technology

P.B.No. 1668, Peelamedu, Coimbatore - 641 004

Tel: +91 422 - 4304400 / 2577252

e-mail: director@psgim.ac.in www.psgim.ac.in

www.facebook.com/psgim