psc group, llc business technology resources survey

PSC

Business Technology Resources Survey

April 2010

Submitted by Pete Wiltjer Marketing Group

PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC

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15%

23%

23%

23%

23%

54%

62%

77%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Serving diverse technology needs of the business & customers

Managing vendor relationships

Keeping up with the pace of technology change

Keeping up with the myriad of options and vendors

Acquiring, hiring (either as FT or a consultant) and keeping IT talent

Trialing and deploying technology more efficiently and more effectively

Keeping pace with demands of the business

Measuring ROI for IT projects, technologies and investments

% of respondents selected as a "Top 3" pain point

Question 1: What are your top 3 technology pain points?

Additional Analysis: When score of pain point (1-3) was also factored into the equation, with 1 being highest, the results still matched the chart above, with the following selections ranking highest:

#1: Measuring ROI for IT projects, technologies and investments

#2: Keeping pace with demands of the business

#3: Trialing and deploying technology more efficiently and more effectively


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Question 2: What are your top 5 priorities in 2010?

Additional Analysis: 53% of respondents selected Business application and information integration as

their #1 priority for 2010.

85% of respondents selected Business application and information as one of their Top 3 priorities for the year.

69% selected Business Process Optimization (BPO) as one of their Top 3 priorities.


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Question 3: What are your top 5 information sources?

Additional Analysis:

92% of respondents rated Internet search as one of their Top 3 information sources.

69% rated Face-to-face referral or referral from personal network as one of

their Top 3 sources of information.

69% also rated research/analysts as one of their Top 3 information sources.


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Question 4: Most trusted information sources


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Question 5: Top media applications used to obtain information for technology purchases

Additional Analysis:

85% of respondents used more than one application to obtain information for a technology purchase.

39% of those surveyed used between 3 and 5 media applications to obtain such information before making a purchase.


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Question 6: Importance of gathered research and its influence on decision making


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Question 7: How often do you visit the website that most shapes your IT purchasing decisions?

Frequency Percentage of respondents

2 or more times per day 8 % 1 time per day 15 %

2 or more times per week 15 % 2 or more times per month 31%

1 time per month 31 %

Favorite websites listed: o www.google.com o www.bing.com o www.gartner.com

Question 8: How often do you read a business or technology trade magazine?

Frequency Percentage of respondents

2 or more times per day 8 % 1 time per day 23 %

2 or more times per week 15 % 1 time per week 16 %

2 or more times per month 15 %

1 time per month 23 %

Favorite magazines listed: o Harvard Business Review o Wired o Business Week o Fortune

http://www.google.com/

http://www.bing.com/

http://www.gartner.com/


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Research Background

Study Objective o To uncover the qualities, characteristics and motivations of professional business

technology buyers o The research and report helps understand the audience, capture priorities and needs,

outline core information sources and habits, and recommended marketing engagement and activation best practices

o The research enables business and technology consulting firms to better address clients’ and potential clients’ current needs and provide the best solutions

Study Demographics o IT and Corporate; job functions include:

Executive IT management (CIO, CTO ,VP of IS/IT) IT management (director/manager) Executive management (CEO, COO, President, CFO)

PSC Group is a Business and Technology consulting firm that has been delivering high value solutions focused on significant cost reductions and risk mitigation to our clients since 1990. Headquartered in Chicago with a branch office in Kansas City, PSC has a history with our clientele that is based on mutual respect, integrity and honesty. Find us on the web at: http://www.psclistens.com/

http://www.psclistens.com/