GlobalCredentials

We are the leading global out-of-home communications agency

Delivering compelling, creative,

quantifiable out-of-home

solutions which make a

meaningful difference to our

clients’ businesses

Our mission; Pioneering out-of-home

Identifying & shaping new,

integrated opportunities

Driven by consumer insight, innovation & market intelligence

World’s leading out-of-home

communications agency

Delivering global scale

$2.2bn worldwide billings700 people

48 offices27 countries

AmericasUSA

Asia

Australia, China, India, Indonesia, Malaysia,

Singapore, Taiwan

MEA

Dubai, Kenya, South Africa

EMEA

Belgium, Denmark, Finland, France, Germany, Hungary, Italy,

Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK

And global consistency

Servicing and Support 

Consumer Insight 

Campaign Proposals 

Trading and Implementation 

Delivery and Analysis

Via an integrated brand proposition

Re-inventing and re-building the brand experiences that

happen in the physical world and are amplified throughout

the digital space.

Experts in understanding the connection between out-of-home, mobile and

digital technologies.

Experts in understanding the consumer in the airport using

insight and data to drive brand and business growth.

Aligned with our network partners

Local brand

We live in a fast-paced world

New technologies are continually emerging

Formats are converging

People expect to do anything, anywhere

Media is not only bought, but earned and owned

Data is the new raw material

Businesses and markets are converging or fragmenting

And there is increasing global mobility…

Media, technology and content are converging

People & Places

Media, technology and content are converging

Mobile etc

Laptops

Posters

Tablets

Retail media& assets

Owned OOH (e.g. delivery

vehicles,buildings)

Public spaces

Networked Video Screens / Cinema

Media, technology and content are converging

Mobile etc

Laptops

Posters

Tablets

Retail media& assets

Owned OOH (e.g. delivery

vehicles,buildings)

Public spaces

Networked Video Screens / Cinema

Services

Content

Technology

Ads

PhysicalExperiences

Platforms

Apps &Games

Data

Commerce& Coupons

Everything is inter-connected and inter-dependent

Our role is to…

help clients to navigate

this…

…to identify and to secure

the right opportunity

We are re-defining out-of-home

OOH

Convergent strategy and activation

Understanding the

connected consumer

Evolving real-time out-of-home

Harnessing the

value in big data

Focus on performance

Influencing digital

behaviour

Through solutions rooted in consumer insight…

Sponsorship

Reach & Reaction to OOH Advertising

Attitudes

Demographics

TravelAttitudes to Advertising

PR

Places Visit Regularly

Places Notice Advertising

OOH Online Activities

Word of Mouth

Brand Perception

Locations Search Online

Decision Making

Other Media

Promotions

OOH Events

Thoughts While Travelling

Lifestyle Indicators

Sampling

Through proprietary data and technology…

N.B ADD LOCAL TOOLS / DATA

SOURCES HERE

To deliver tangible results to our clients’ businesses

Drive WOM

User-generated content

Prompt consideratio

n

Change perceptio

n

Drive search

Build Awareness

Grow sales

Urge trial

Impact at POSImpact on

social media

Examples of our work…

Bold city statements

Iconic digital

Specialist execution

Impact signage

Digital empowerment

Innovation

Audience insight

Accountability

Integrated On and Offline Solution

Interactive OOH

Experiential

Mobile and social media enabled

Influencing digital behaviour

Live team voting

3D projection

Earned media

Launch events

Launch impact

Media-first

Creative

Global airport domination

Airport domination

Iconic holdings

Digital

Digital interaction

Airport and City

Digitally-led

NFC trial

Experiential evolution

International airport experiential activation

Media domination

Innovation

Bespoke builds

Bespoke special-build

Entire project management: from planning to execution

Enhanced passenger services

Providing enhanced passenger services

Building vendor partnerships

In-resort activity

Bought / owned / earned

Driving innovation

Social media

Interactive Art Exhibition

Exclusive art exhibition

Giant cap QR code

Mobile enabled content

Our company values

For more about usand what we’re up to go to;

pioneeringooh.com posterscope.com psiad.com

psliveglobal.com@Posterscope

Thank You

Meet the team

Annie RickardC.E.O.

Liz JonesManaging Director (PSI)

Helen KeableMarketing Director

Nick DavisClient Service Director

Tom KerrGlobal Client Director

Robyn AdamsPeople & Training

Director

Keith RobertsProduct Development

Directors

James DaviesStrategic Development

Director

David GordonGlobal Insight Director

Chris O’DonnellGlobal Commercial

Director

Our own journey

PastDisparate industry

PresentConsumer-centric

connected

1970 1990 2000 2013

PastDisparate Industry

PresentConsumer-centric

connected

OOH Communications

OOH Planning & Buying

Outdoor Planning & Buying

Advertiser PosterscopeAgency

PosterBuying

Advertiser

Agency

Partners

Posterscope