ps live_brief intro

8/9/2019 PS Live_Brief Intro

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WeExcite..

A snapshot of what we do a

WecreateBrandExperiences

WeEngage.. WeInspire..


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OurStrength &Presence

Associate Network : Hyderabad Patna Lu

Mumbai :Head Ofce

Delhi

Chennai

Bangalore

Ahmedabad

Pune

Kolka

ta

Chandigarh

ucknow


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We know its crowded out there..

But we offer a bouquet of serviceslike no ot


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UrbanActivationsand Events

Rural Activations

Creative Services

Public Relations

BrandedEntertainment

Sports Mareting


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!MC"Brandspartnered!ith


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Consumer

DurablesBrandspartnered!ith

i#est$le

Brandspartnered!ith


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OtherBrandspartnered!ith


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"MC#

Consumer$urables

Automobiles

Real Estate

Consumer Activation% Urban


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Ice Tea category in India is in its nascent stage. o"ing fro" the house of #epsi $ipton Ice tea is thefirst in the category to co"e in a ready%to %drink for"at..

%ear:&'(('

'()* yr ur+anaffluent healthy

hedonist(b)ective'&ol

aunch*ipton

+ce&eainthe+ndianMaret

Targeted ities, -elhi u"+ai & Ban

O/er 011111 rele/ant T2 sa"pled 03 increase in sales O/er )111 likes recei/ed on 4ace+ook

CreativeStrateg,'

-Chill%(%Minute.tointegratethep

roduct/sfeatureof

beingnaturall,refreshing0

Concept+nclusions'1uic

-oneminuteengagements.

revolvingaroundthecoolan

d

refreshingattrib

utesofthe

product0


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%ear:&'(&

(b)ective'Tocreateneedfor

product

Targeted ities, -elhi u"+ai Bangalore hennai & 5y

CreativeStrateg,'

-&ae%a%chill%pill.

tohighlightpoints2situationin&g/s

dail,lifethatrequirethemto

refreshthemeselvesnaturall,00

Concept+nclusions'1uic-

a

foottappinggi3mo.revolvi

ng

aroundthehighlighting

reasonsoffrustrationinones

lifethatmaethem!antto

refreshthemselves0

Sampling via

rocket bags.


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%ear:&'()

(b)ective'Pressuremaretin

g

inBangalore0

reati/e inno/ation, A design a set up that e"+odies the core offerinproduct..

CreativeStrateg,'

-#et4aturall,Refreshed0.

Plan4eed'Robustlargescal

e

simultaneoussamplingacro

ss

variousmoderntradeoutlets

5

spreadoveraperiodof6

months0


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An i"portant constituent of 6an+axy u"+rella 6E7ITA$ WOA8 is specially for"ulated keeping wo"en9s health factors in consideration

(b)ective'To conduct an e/ent on the occasionof7omen/s da, to reinstate that

wo"en for" a /ital part ofrelationship fa"ily and society inlarge so their health is ofparamount importance.

:i"ultaneous Tri%city e/ent % -elhi u"+ai and Bangalore.

4e"ale cele+rities were tied in to lay e"phasis to the initiati/e.

;aris"a ;apoor "ade appearance in A"+ience all 2urgaon< Tisca hopra "ade appearance in 5igh :treet #hoenix u"+ai< Aindrita 6ay "ade herin antri :=uare Bangalore

Creative Route'

-U R 8+&A*.

The key engage"ent was to prompt for 9ealth Pledge( >2i/e yoursethe gift of good health ( 6e/ital Wo"an!? with follow%up idea of 4ree 5ealth

heckup 7oucher +y gi/ing a "issed on assigned nu"+er.

3SimultaneEvents!


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#ro"oter led sa"pling

onsu"er feed+ack was de/eloped into a concrete e/aluationto share /alua+le insights with the +rand.

-isruption Ele"ent, The +rands key co""unication is>Wonderfully light. Wonderfully refreshing?. To esta+lish thisin the "inds of the consu"ers a hot gas +alloon which/isually depicts light & refreshing was used to create disruptionat the outlets.

(ur Recommendation'-Brea free from traditional promotable sampling0$rive imager, through the Set Up0

Eas,%$irect Communication.

.(b)ective'To conduct

sa"pling for thisnew /ariant atpoints of sale @

trade points doing

ustice to itsuni=ueness.

Breakthetradition

Tropicana recently introduced a uni=ue +lend of coconut water with fruit uice called Tropicana oconut 4ruit

Blends in ) fla/ors, oconut Orange & oconut $itchi.


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.

Executingsuccessfullysiconsecutiveyears.

Interwea/e (an Internal e/ent at Titan % is another opportunity for Titanians to present their +est ideas The soleintention of Interwea/e is to help separate di/isions and depart"ents to interact and pick up new ideas and

learning fro" each other.

:ear ' ;


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.

Interwea/e (an Internal e/ent at Titan % is another opportunity for Titanians to present their +est ideas The soleintention of Interwea/e is to help separate di/isions and depart"ents to interact and pick up new ideas andlearning fro" each other.

:ear ' ;


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.

5o"estead inspired +y the iconic legend ichael :chu"acher has +rought forward ichael :chu"acher worldcha"pionship towers. As part of their launch strategy they were helped to first $aunch the proect and then led to furtherpress conferences.

MS7& *aunch';>th(ctober ;


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Rende3vouMS' =

Septembe

SchumacherEntr,'*0E0$Sp

lit

OnstagerendeD/ouswithic

hael:chu"acherwithaudien

ce

interaction

Entertain"entoption,Intern

ational#erfor"erscalledBogi9sangels.

Celebrit,Emcee'MiniMath

ur

#ressconference


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.

T6 introduced a range of authentic :outh Indian snacks in H /ariantsas T6 :nackC#.

(b)ective'To generate

consu"er pull F"all& corporate

acti/ation and tradepush Ftradeacti/ationG

.

ps$I7E6eco""ended


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BO:E :ponsors >usical 8ight? in 6endeD/ous )1FIIT -elhi Annual 4esti/alGTo help audiences experience

Bose products during the H%

day festi/al C"+ designed a

unique set up that would +ecapa+le of drawing attentionand at the sa"e ti"e

accommodate all desiredproducts@ leaving room for

to float around and spendgood ti"e with each product.

(n spot registrations and sales !ere conducted0

At 6endeD/ous )1 one of the +iggest youth festi/als in -elhi Bose participated +ysponsoring the "usical night :pectru". 4I offered their ser/ices in onitoring andoordination with IIT tea" on +ehalf of Bose

Experience pillars at highfootfall areas

Experience :et Cp


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*s+,e

-.AD/AC-+0A-+ON1


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:ince the product is in its launch phase riding on the platfor" of +rand e=uity for :unfeast the

reco""ended acti/ity was kept si"ple yet effecti/e.

A pro"oter led tasting & awareness run was conducted at /arious 2Ts &Ts across the pre/iously

"entioned cities.

:pecial e"phasis was laid on dri/ing i"agery through pro"oter attire and sa"pling trays.

Targeted ities, #atna handigarh A"ritsar alandhar $udhiana :hillong 2uwahati 5ydera+ad

7ishakhapatna" Bangalore angalore hennai :ale" #uducherry Bhu+haneshwar alicut

;olla" ;ottaya" #alakkad Trichur Tri/andru".

Touch points, odern trade oulets & general trade outlets


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Campaign Snapshot


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Brand Problem

o"peting in the crea" +iscuit category :unfeast dark

fantasy cele+rates its rich chocolate fla/our.

It is a"ongst the recent additions in the IT :unfeast +ask


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ps$I7E reco""ended a pro"oter led /anilla sa"pling ca"paign across pro"inent 2Ts in

the ) desired cities.

Trained +rand representati/es sa"pled products to rele/ant T2 across the shortlisted

2eneral trade outlets.

The sa"pling were conducted in pre"iu" wooden trays specially designed for the sa"plin

of this sunfeast /ariant.

Interested consu"ers were pushed for sales.

Targeted ities, #une & ;olkatta


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Brand Problem

Tropicana was founded in Bradenton 4lorida C:Ain *HJ. It is now enoyed al"ost e/erywhere in the

world.

Tropicana co"es in two categories, 113 uices

Fsold as Tropicana 113G and uice Be/erages Fsoldas TropicanaG.


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ps$I7E proposed an imager, driven sampling plan. The key product of the new /ariants was identified as oconut

Thus the :et Cp i"agery was deri/ed using the ;ey ingredient so as to +uild an excite"ent and an understanding the

"o"ent T2 witnesses the :et Cp

-isruption & 2i/e away

5ot gas +alloons were used to de"onstrate the key co""unication of the new /ariants (?Wonderfully $ight

Wonderfully 6efreshing?

Acti/ity 4low

T2 were in/ited to the set up to try the new uni=ue offering fro" Tropicana. #ro"oter "ade the" aware of the new

/ariants and the T2 were sa"pled the fla/or they wanted to try. #ost this their /alua+le feed+ack was taken. 4inally

they were directed towards the +e/erage aisle to encourage sales

Targeted ities

-elhi u"+ai #une $udhiana Bangalore hennai & 5ydera+ad


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Brand Problem

Aashirvaad is a +rand of staple food and kitcheningredients owned +y IT $td.. The Aashir/aad range ofproducts include Atta :alt :pices and Instant "ixes.

It has also /entured into 6eady "eals.


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Campaign Snapshot


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4ro" the house of #epsi o. & 5C$

$ipton Ice Tea is "ade of tea lea/es real sugar and natural fruity

fla/ors that pro"ise to refresh naturally.

4irst in India in ready to drink 4or"at

It is targeted at the '()* yr ur+an affluent healthy hedonists

Brand Problem


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:a"pling at TO9s with a twist.

The Twist, 4I designed inno/ati/e on%the%gosa"pling units, Rocet bags Chiller Bags toeli"inate /arious +e/erage sa"pling restrictions atTO9s

Benefits to +rand, o+ile :a"pling

#roduct ser/ed chilled

Rocet Bag Chiller Bag


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CampaignSnap


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Targeted ities, -elhi u"+ai 5ydera+ad Bangalore &hennai.

Ti"eline, arch to uly )1)


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8ew party "ixers launched under the -uke9s u"+rella.

o"es in two fla/ors,Classic Mo)ito &Exotic Blue *agoon!

#roduct 8ature, Additi/e to party -rinks

Brand Problem


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4or reating Awareness, #ro"oter led productinfor"ation disse"ination and sa"pling underthe the"atic > Take ou #art To A 8ew 5igh?

I"agery Building, :ince the products areessentially a part "ixers the +randrepresentati/es were dressed in party dressescolor of each representing the color of the new

fla/ors.

T2 were sa"pled in typical ?shot 2lasses?


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Campaign Snapshot

am*aAnal$s


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-A."/-/DC+-+/1

ity 8o. of daysTotal

sa"pling

done

Total sellingdone

Total con/ersioncost

3 on/ersi

u"+ai )H '1 H1K* )11' 1.)0

Bangalore 0 )11K H* J1 1.J

5ydera+ad )H )H)0 )HH K)K' 1.*

&otal >6 66 >; 66>D?


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7A8I:5 is a +rand of 6eckitt Benckiser.

A/aila+le in "ore than H1 countries worldwide and enoys a

leadership position in fa+ric treat"ent in o/er 1 countriesincluding countries like C; #oland Turkey Australia a"ongothers.

Brand Problem


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E4$ RESU*&

Campaign Ana


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Tropicana is the L +rand in packaged 113 uiceM in theworld in )1 in off%trade /olu"e. It is today a/aila+le in' countries.

In India Tropicana co"es in two categories, 113 uicesFsold as Tropicana 113G and uice Be/erages Fsold asTropicanaG.

$aunched in India in )11H.Brand Problem


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4I reco""ended the +rand to play with thei"agery of the >fruit?, #o"egranate sinceTropicana as a +rand is already esta+lished

An interesting ;iosk creati/ely co""unicationthe $aunch of a new 4ruity 4la/our under theTropicana u"+rella was created set Cp acrossTOs in targeted ities. This also pro/ide space

for ?#roduct -isplay?

#roduct Infor"ation disse"ination and :a"pling"echanis" was kept si"ple /ia +randrepresentati/es.

4eed+ack fro" T2 collected and presented t the

Brand for its future use.

C"+ &reatment

C i S


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Campaign Sna

Campaign S


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ity 8o of days Total sa"pling done Total selling done Total con/ersion co

handigarh 1 HHJKH 00 H'01

alandhar ) )''K ' )'J1$udhiana ) )0J* )J1 )H11

A"ritsar ) )*)' )H1 )'11

&otal =;;D =6 =


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&ata #luco F is a recent launch fro" 8ourisho F7 +etween Tata 2lBe/erages and #epsio. G and adisruptivel, challenging inno/ation +e/erages category.

Targeted at :E & -, Afforda+le and hygienic +e/erage priced at 6offering the +enefit of glucose energy "ineral salts and iron that pro/iinstant refresh"ent and recharge.

o"es in 4la/ors, $e"on Orange & ango

Brand Problem


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Acti/ation Ti"e, -uring Ta"il 8ew year.

#roduct selling and infor"ation disse"ination wasundertaken at /arious TT9s across hennai to createawareness a+out the new product and its functional+enefits.

The core idea was to harp upon the afforda+ility &functional +enefit of the product.

am*a1na*sh


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Campaign Evaluat


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Total Acti/ity

-ays

Total 8o. Of

Outlets o/ered.

:tock :old Total

on/ersion

)1 *' )111


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TW# is India9s 4irst 8utrient water.

It Ninc has in it which +uilds our i""unity i.e. a+ility to resist dis

TW# #ouches are targeted towards :E & -

BrandProblem


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-e/ised an integrated plan , &rade Push andConsumer Pull

ps$I7E reco""ended +rand to use a "o+ile "ediu" toreach out to the places where it can find its T2 ina+undance.

Thus an E"cee led canter acti/ity conducted tosupport #roduct sa"pling and infor"ation disse"ination

Trade #ush , #ro"oter led sa"pling and incenti/e +asedplans for encouraging pro"oters to track interesteddealers.Also +randed collaterals were put up at retail outlets assustaina+le "ediu" for +rand recall.


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O0/.0+/2


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O0/.0+/2

Total acti/ity -ays, ;D

"inal ResultsTi"eline, August to :ept

;;ndAugust G =?th September ;


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O0/.0+/2

Total acti/ity -ays, 6;

Acti/ity $ocations o/ered ' ;=

T2 :a"pled , H**J*0

Interested dealers tracked' =

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