ps: i love you - ativar portugal

comOn

PS: I love you.

comOn

comOn verdade para as plantas. Para os seres humanos e tambm para as startups.

Launched in July 1996.(feeling old?)

comOnComeando por um exemplo emblemtico.

PS: I love you. Get your free e-mail at HotmailReached 1 million users in 6 months.

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They got loved back.

comOnComeando por um exemplo emblemtico.Criar slides

Internet users in December 1997 70 million

User share in December 1997 17,14%Source: IDC, Internet World Stats.

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comOnComeando por um exemplo emblemtico.Criar slides

If Hotmail made it today...

In December 2014 527 million 7.3% of the worlds population

In 18 months.

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With a signature.

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SAY REMARKABLEONE MORE TIME!

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Love helps growth.

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comOnLove helps creativity, courage and a lot of other things.

Love helps all the time.

Having ideas.Starting a company.Selling our vision.

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Even before Growth Hacking became a buzzword.

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comOnNo vos vou melgar com branding apesar de acreditar nisso. Se quiserem podem vir dormir a sesta depois do almoo enquanto falo meia hora sobre o assunto.

The world sucks for startups.

comOnCompared to established companies

Limited resources.Little marketing experience.No brand equity.Extreme uncertainty.Fierce competition.

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Competitors looklikegiants.

comOnCompared to established companies

Self-centered.Style over substance.Expensive.Buy users.Slow.

comOn

comOnSelf centered in a user centered market.

AirbnbUberNetflixExamplesHotelsTaxisBlockbusterVS

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Shared goals.

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We fight for the same love.

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To win, we need love to come our way.

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Because users love means traffic, engagement, purchases, loyalty, referrals.

comOnShared troubles.

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Success*

Read somethingHave an ideaMVPLaunchOvernight success*as they say it happens

comOnE de amor que vamos falar hoje.

ReadsomethingHavean ideaMVPLaunchNetworkWork like crazyFail a lotLife happensFail againOvernight success(to everyone not watching)Success*

*what really looks like

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AAARRR aka Pirate Metrics, By Dave McclureAcquisitionActivationRetentionRevenueReferral

comOnAAARRR aka Pirate Metrics

AAARRR aka Pirate Metrics, By Dave McclureAcquisitionActivationRetentionRevenueReferral

X-10x-10x-10xY

comOnAAARRR aka Pirate Metrics

AAARRR aka Pirate Metrics, By Dave McclurePick up linesFirst dateDatingMarriedKidsAcquisitionActivationRetentionRevenueReferral

comOnChinese population.

Everybody has to bevery creative to grow.

But startups are faster and leaner than established companies.

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comOnAnd we dont have the baggage that established companies have.

You never stop as a growth hacker. Facebook still has a growth team and they have a billion users.Blake Commagere, Founder, Mediaspike

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comOnWe could also call it Modern MarketingOr simply good marketing.

In the absence of big budgets, startups learned how to hack the system to build their companies.Micah Baldwin, Founder, GRAPHIC.LY

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comOnVery Dawinian.

Growth Hacking is more of a mindset than a toolkitAaron Ginn, Head of Growth, Stumbleupon

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Growth Hacking.

comOnA unique mix of art and science, engineering and marketing, data science and product management. And, sometimes, not giving a fuck.

But tips and tricks on their own fall short.

We need to make them our own.

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Growth hacking can become what its not supposed to be.

A box.

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The creativity engineKiller ideas.

comOnPhones out: This is the slide! Spirit of the age or spirit of the time.

Killer ideas get you to the next zero.

From 10,000 to 100,000 to 1,000,000.

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comOnMoreso than tips and tricks.

Cases.

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1. Nobody watches TV anymore.

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Cases.

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What we do well: Video and crazy ideas.

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Zeitgeist: Fail videos.

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The right time and context

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Results?

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comOnMore people watched Kimmel, got to a younger generation, hacked the internet at its own game.

2. Theres nothing new in sponsorship.

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What we do well: Video, promo and activation and crazy ideas.

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Zeitgeist: Soccer. Its Portugal

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The right time and contextUntil Benfica was down by three.

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Results?

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comOn17m view in 72 hours and 300k shares. Pel + Klinsmann. Emirates wants to do it in the other 6 clubs it sponsors.

Make it your own.

Hack everything you can find.

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comOnEven tactics done by established businesses

Without love, there's no sustainable growth.

Having ideas.Starting a company.Selling our vision.

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PS: I love you.

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comOnDont repeat, understand.

PS: We love you.

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comOnWe are growth hackers in a lot of ways. And available to help. For free

PS: We love you.

Only black and purple capsules please.

comOn

comOnWe are growth hackers in a lot of ways. And available to help. For free Unless youre uniplaces or farfetch.

Lets go get that next zero.

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ps: i love you - ativar portugal

Small Business & Entrepreneurship