prssa twitter workshop
Post on 18-Oct-2014
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DESCRIPTION
Slidedeck for a Twitter workshop for the St. Edward's University PRSSA chapterTRANSCRIPT
![Page 1: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/1.jpg)
Tweet Your Way
Corinne Weisgerber, Ph.D.Assistant Professor of CommunicationSt. Edward’s University, Austin, Texas
[email protected]://socialmediaprclass.blogspot.com
to Success:St. Edward’s PRSSA Twitter Workshop
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What isTwitter?
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What isTwitter?
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Status Updates
What isTwitter?
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Blogging
What isTwitter?
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Chat Room
What isTwitter?
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Instant Messages
What isTwitter?
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Text Messages
What isTwitter?
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What isTwitter?
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๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
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๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- a message of 140 characters or less
![Page 12: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/12.jpg)
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- tweets that start with a # (tracking)
- a message of 140 characters or less
![Page 13: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/13.jpg)
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
![Page 14: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/14.jpg)
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
![Page 15: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/15.jpg)
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
- shortens long URLs so they fit
- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
![Page 16: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/16.jpg)
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
- twitter meetup
- shortens long URLs so they fit
- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
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Getting started:
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Getting started:The Twitter Handle
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Getting started:The Twitter Handle• Should reflect your personal brand
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Getting started:The Twitter Handle• Should reflect your personal brand• Fill out bio & choose avatar -‐ personal touch
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Getting started:The Twitter Handle• Should reflect your personal brand• Fill out bio & choose avatar -‐ personal touch•Register to protect against Twittersquatting
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What toTWEETAbout?
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What toTWEETAbout?
Company news
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What toTWEETAbout?
Company news
Industry news/trends
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Questions/Answers
Public replies: @
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What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Private messages: DM
Questions/Answers
Public replies: @
![Page 31: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/31.jpg)
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Survey/study findings
Private messages: DM
Questions/Answers
Public replies: @
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You don’t need to tweet to get value out of Twitter
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PLNs are deliberately formed networks of people and resources capable of guiding
our independent learning goals and professional development needs.
“ “
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Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
![Page 35: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/35.jpg)
Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
![Page 36: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/36.jpg)
Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
![Page 37: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/37.jpg)
Tweaking your Twitter PLN1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to group the people you follow
2. Test drive your subscriptions for a while. Then re-evaluate.
If you don't like what you see, simply cancel at no cost to you!
3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
![Page 38: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/38.jpg)
Tweaking your Twitter PLN1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to group the people you follow
2. Test drive your subscriptions for a while. Then re-evaluate.
If you don't like what you see, simply cancel at no cost to you!
3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
PLN
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Twitter Network as Research AssistantsActive Social Search
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Twitter Network as Research AssistantsActive Social Search
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Receiving pertinent info from PLN without asking for itPassive Social Search:
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How to maintain a PLN: Lagniappes
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How to maintain a PLN: Lagniappes & the Gift of Giving
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Sharing slides on Slideshare
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TwitterNew way to find/land a job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com
![Page 47: PRSSA Twitter Workshop](https://reader034.vdocuments.us/reader034/viewer/2022051411/5442353fb1af9f390a8b45ad/html5/thumbnails/47.jpg)
TwitterNew way to find/land a job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com