prsi harmony august
TRANSCRIPT
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Change has a significant psychological impact on the human mind. It is threatening to the fearful
because it means that things may get worse. To an optimistic it is encouraging because he
expects things to get better. To the confident person the change is inspiring because he enjoys
taking up the challenge to make things better. Change in any case is going to be there, because
Change is one thing in life which is constant so it is better to be prepared to face the change and
use it as an opportunity. It is true with every organization and the individual but more apt for us -
the communication and public relations people.
We have to accept now that the public relations function is growing with the growing business
communication and we need to work as change-agents instead of waiting for things to happen.
Whatever we do we need to make it measurable to justify our efforts. It may be little difficult to
provide some measurements to all our activities but there should be a serious will to make it
measurable. Let us be more accountable to what we are doing. Unless our efforts are adding
value to the organizational march to realize its vision and mission we cannot earn respect for the
profession.
Improvement is a sustained process and benchmarking of best practices gives us an opportunity
to know about the best in the industry and to identify the gaps between the existing and the
desired level of performance.
Let us work together to achieve Better than the Best.
Dr. Ajit Pathak
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32n PRSI Conference Logo unveiled
The32nd
All IndiaPublicRelationsConferencewillbeheld inKolkata from1618Decembe
2010. The themeof theConference is InclusiveCommunication Strategies forResponsible
BusinessExcellence.
A curtain raiseron the the logo, themeand the signature tune for theeventwasunveiled
recentlyatKolkatamarkingthecountdowntothemegaevent.Thelogo,wasunveiledbythe
PRSI National President, Dr. Ajit Pathak in the presence of Mr Harashavardhan Neotia
Chairman, Ambuja Realty, Mr Bickram Ghosh noted musician ,Ms Nivedita Bannerjee
SecretaryTreasurer,PRSI,MrManoj KumarRoy andPRSINationalCouncilOfficebearers.
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Launch of PRSI Baroda Chapter
Public Relations Education Day at Hyderabad Chapter
PRSIHyderabad
chapter
organised
on
6th
August
aprogramme
on
Public
Relations
Educationday. TheViceChairmanofA.P.StateCouncilProf.U.Tatajiwasthechiefguest
whileProf.JoyeC.Gordon,KansasStateUniversity,USAwaskeynotespeaker.
Theeventreceivedwidecoverageintheregionalmedia.
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PRSI Guwahati Chapter organizes Seminar
A seminar on Role of Public Relations in changingmedia perceptionswas organized by
PublicRelationsSocietyofIndia(PRSI),GuwahatiChapteron13thAugust2010andhostedby
IndianOilsGuwahati Refinery. The seminarwas attended bymembers of PRSI,Guwahati
Chapter representing Corporate bodies, advertising houses, practitioners, professionals,
membersofthemediaandstudentspursuingprofessionalcourses. ShriP.J.Barua,Executive
Editor, TheAssam Tribune and ShriMrinal Talukdar, formerNE bureau chief ofUNIwere
specialguestswhowereinvitedtospeakattheSeminar.
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InhisaddresstotheparticipantsoftheSeminar,ShriP.J.Barua,ExecutiveDirector,TheAssam
TribunespokeaboutthesignificantchangeintheroleofPRprofessionalsfromanearlierrole
ofinvisibleorbehindthescenepeopletoamoreprominentrolewithintheorganizationin
todayschangingtimes. HemaintainedthatPRandmedianeededtomaintainclosetouchfor
properdissemination
of
information
and
communication
to
public.
ShriMrinalTalukdar,however,hadadifferentpointofviewinthathefeltthatPRwasstillin
anamateurstateintheregionwhilethemediaalsohadpoorknowledgeofcorporateaffairs.
Heurgedcorporatestobeproactiveingivingnewsandsharingasmuchinformationwiththe
publicthroughmediaaspossible. Healsoaskedorganizationstomakemoreuseoftelevision
mediatodayasthiskindofmediaisquickandveryinfluential.
OnbehalfofthehostorganizationofthePRSIseminar,ShriB.P.Das,GM(Technical),Guwahati
RefinerysaidthathefirmlybelievedintheadagethatTruthultimatelyprevailsandreferred
toexamplesfrommediaaboutsignificanteventswerethetruthinfluencedtheoutcomeand
imageofpersonsandorganisations. Whilemaintaining thatCorporateshad constraintsat
timeswhilehandlingmedia,ShriDassaidthatinformationreleasedwasalwaystobefactual.
AninteractivediscussiononvariousaspectsofPRmediarelationsensuedthereafteramongst
theparticipants,numberingaround60fromvariousfieldswhoattendedtheseminar.
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