Develop employees’ social media skills.

Inform employees about the company’s social media activity.

Establish a community, develop a sense of pride in working for the company.

Amplify the reach of social media content by tapping into employee networks.

Increase engagement levels generated by social media content by targeting a receptive audience.

Understand the types of content/ social networks that generate the most engagement.

“I want to develop my employees’ social media/ social selling skills”

• % of employees active on Sociabble

• Number of publications shared each week/ month per employee

• Number of connections or followers per employee

• Employees’ Klout Scores

“I want to amplify reach and increase engagement for social

media content by leveraging employee networks”

• Total reach via employees’ followers/ connections

• Total display/ engagement/ amplification via Sociabble

How skilled are your employees on social

networks?

Who are the most active employees (top

50)? Frequency/ types of shares? Number of

connections?

Who will act as managers? Will they be

active or not? Number of connections?

Which key members of the management

team will take part and act as champions?

’

• - Personal involvement and inclusion in team activities

• - Integration of Sociabble in the event of promotional or marketing campaigns, much like paid media

• Twitter, LinkedIn, Facebook?

• Corporate information, social/ environmental

responsibility?

• Product information/ offers? Client testimonies?

• Company/ partner blogs?

• Events?

• Job offers?

• Content marketing content?

• Third party content?

• Content published by star ambassadors?

• Content shared by partners?

…Limit the amount of corporate content and make sure there is a regular influx of content.

Employees must be “proud” of content that they believe will position them:

• As experts

• As employees who work for a company that is cool, innovative etc.

“ ”- These channels must be clearly labeled: by region, department, product, or topic.

’“ ”

• What can employees do on social networks?

• Rights and responsibilities

• Best practices

• Rules for organized challenges

Ex: How can employees comment on company

content when they share it on Sociabble?

…

Employability / Expertise on social networks

Prizes to win

Integration of individual KPIs

An elevated status in the eyes of peers

A reinforced and more developed personal network

A facilitated direct approach (Sociabble combined

with the LinkedIn Sales Navigator for example)

More business and accounts!

• Be the administrators

• Track the key performance indicators

• Manage the initial communication plan

• Animate the tool with campaigns and challenges

• Manage the “announcements”, the regular emails inciting users to engage with Sociabble

How often will employees be solicited?

• For challenges

• For notifications/ newsletters

How often should the leaderboard be reset in order to permit every employee a fair chance of being “at the top”?

• Choose star ambassadors across the organization

• They need not be social media experts: open to everyone

• Must include managers but not exclusively

• Must reside within the departments you want to mobilize

• Training for star ambassadors

• Training for all other employees

• Train star ambassadors and all other

employees in two separate stages

• Train everyone simultaneously so as not to

cause disagreements

• Benefits for the company

• Personal advantages

• Best practices on LinkedIn/ Twitter

• Rules of the game (policy): rights and

responsibilities

• Presentation of Sociabble

• Best sharing practices: what to share, when

and on which social network

Face-to-face training: short sessions in groups of no more than 50 (1-1.5hr max)

Training for each department: different focuses for marketing and sales teams, as the objectives are different.

Regular “recap” sessions are important.

• Managers who aren’t necessarily up to date on the subject need to be

informed in a context in which they

are comfortable asking questions

without being ridiculed

• Sell more and sell better on

social networks

• How to use LinkedIn Sales

Navigator

• Take center stage on social

networks and control your

digital identity

• The same training star ambassadors

receive, but simplified and on a larger

scale (up to 200 employees at a time)

• In the absence of face-to-face training,

sessions can be carried out via web

• Provision of video tutorials, mini

guidelines on the intranet, tricks

and tips via email

• Regular “recap” sessions

• Customization of the sign-up page

• Launch using a team or individual challenge

• Posters

• Prizes to be won (company perks, tablets…)• A series of launch emails

• Engaging content on the platform when launched

• Make sure star ambassadors and sponsors play the

game correctly

• Launch regular campaigns and challenges

• Send frequent notifications sent via email and on the platform itself

• Utilize regular teasers in newsletters and on the intranet…• Thank your employees, with prizes but also by promoting them on

internal communication channels

• Promote the most engaged employees with a Sociabble channel

dedicated to employee contributions and content

• including paid media

• according to what is popular

’• social media events

• relevant perks

• milestones reached and obstacles

overcome

…

• What content gains the most traction from Sociabble users & end audiences?

• Which kinds of challenges acquire the most participation?

• Which teams are the most engaged? WHY?

• Have you reached your previously defined objectives?

• Is it time to readjust objectives and KPIs?

• For partners & fans

• For company event participants

ObjectivesKPIsAudits

Train managementOrganize contentSet rules & rewards

Define teamSelect ambassadorsTrain employees

LaunchRunning modeAnalyze & adapt

Sociabble

Campaign

1 Sociabble

challenge

1

Sociabble

Campaign

2 Sociabble

challenge

2

• Email

• Posters

• Dedicated landing pages

• Integration with intranet homepages

• Video demos

Here at sociabble we have over a decade of experience in creating and consulting on engagement oriented projects. Contact us for more information: welcome@sociabble.com@sociabbleapp