prsa dallas social media workshop
TRANSCRIPT
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SocialMediaBootCamp
PRSADallas
February5,2016
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LookingBackattheMap;PRintheMoment,Prac?cal;Break;ThinkingandAc?ngLikeaNewsroom;Prac?cal;What’sontheHorizon;Q&A
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@martinwaxman
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Makingnews…
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Andkeepingitgoing
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BeyondGoogleMaps:Recappingtrends
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Moretrustedthannews
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Theworkplacegenera?ongap
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Media’snewbigfour
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Freshfaceofinfluence
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PRbythemicro-moment
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Whataremicro-moments?
Staying one step ahead
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Micro-momentsinPR
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Intenttrumpsdemographics
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Buildingadesirepaththatpavestheway
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Desirepathexample
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VirginAirlinessimplifieschoice
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Loca?on.Loca?on.Loca?on.
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Lifeinthefastlane
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Anewpairofshoes
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Prac?cal:Workingwithmicro-moments
• Ingroupsof6or7,par?cipantschooseanorganiza?onorbrand
• Usingwhatyoulearnedaboutmicro-momentsandtheorganiza?on’swideraudience,developastrategyandtwocrea?vemobile-firstideasthatreachthepeoplewhenthey’relooking
• Focusonhowtheorganiza?oncanbepresentandhelpsolveaproblem
• Twoorthreegroupswillpresenttheirideasandreceivefeedback
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Break
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ThinkingandAc?ngLikeaNewsroom
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You’vegotagreatstoryorideaandwanttobreakthrough
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Intheolddays…
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Youmightstartwiththis…
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Andendupwiththis…
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CommunitymanagementisthenewPR
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Andthere’sanother‘C’word
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Content
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Howcanorganiza?onsstartthinkingandac?nglikeanewsroom?
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Watchandlisten
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Buildyourcontenthubandoutposts
Tradi&onal*PR*and*
Marke&ng*
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MayoClinic–healthcareinfohub
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Embracethesizzle
We’reallinshowbiz
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SocialMediaQualityVideo
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Tieitintomeasurablegoals
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Gecngstarted:10thingstodo
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1.Getorganized
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DitchthePDFs
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2.Don’treinventthewheel
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3.Adjustyourmindset
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4.Pickyourchannels
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5.Createremarkablestories
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6.Bebrutallyhonestaboutwhat’snews
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7.Lights,camera,ac?on
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GEDigitalSnowGlobe
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Cinemagraph–thesubtlegif
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SamsungTwigerConversa?onalAd
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InfluencerPartnership–SaksuTOpiavideos
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WestjetChristmasMiracle
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8.Syndicate
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9.Don’tpollute
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10.Buildrela?onshipsfromthegroundup
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Alifeofitsown
1. Getorganized2. Tools3. Mobilemindset4. Channels5. Stories6. Honesty7. Mul?-media8. Syndica?on9. Don’tpollute10. Rela?onships
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Startontheinsidewithapublishingstrategy–anapproachtocontentthat’sbasedonwhatyoudobe7erthananyoneelse.Thenfind,engageandlistentocustomersandbuildacommunitybasedonhelpingandtrust.Oncethat’sinplace,thinkabouthowyoucanmakeitvisualandsharable-andhowtogetyourcommunityinvolved.
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Prac?cal:Elementsofanonlinenewsroom
• Ingroupsof6or7,par?cipantschooseanorganiza?onorbrandanddevelopanewsroomgoal
• Preparealistofelementstoincludeintheonlinenewsroomthatwouldhelpachievethegoal
• Preparewireframestoillustrateplacementofelementsandnaviga?ononmobileanddesktop
• Twoorthreegroupswillpresenttheirideasdescribingtheirapproachandwhytheychoseit
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Break
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Onthehorizon
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Thankyou!