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© 2018 TM Forum | 1 Pitch Deck Proving the Business Model for Sponsored Network Slices: Mobile Gaming

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Page 1: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 1

Pitch Deck

Proving the Business Model for Sponsored Network Slices: Mobile Gaming

Page 2: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 2

Agenda

Why sponsoreddata?

Why we’reunique?

Why MobileGaming?

How we solve the problem

What are the results?

Executive Summary

The Background, Business, CSP and Customer Benefits

CatalystOverview

What we are, where we’ve come and

where we are going

Focus Use Case

How the Network Slicing rubber meets the road for gaming

SolutionArchitecture

A sequence of detailed business and

tech diagrams

Business Impact

In a data-focused world we look at the

business case for CSPs

Page 3: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 3

Executive Summary

Page 4: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 4

Executive Summary

Problems to Solve• Brands & CSPs struggle

to meet consumer desire for personalized, contextual engagement

• Today, brands touch consumers via a complex multiplicity of channels

• CSPs want to better monetize quality of experience

• Network Slicing solves the problem, but needs clearly defined, proven business models

Co-Branded Gaming• Gaming companies can

dramatically improve the mobile gaming experience, throttled be network saturation

• Advertisers can touch customers in context and association with high-value experiences

• Gaming Studios and Advertisers can interface fluidly through a central, multi-CSP exchange

CSPs Monetize QoE• Carriers become a

fluid touchpoint between advertisers and gamers

• Operators can simultaneously generate revenue while refining the business model for sponsored network slices

• Open exchange, and open APIs allow multiple carriers to the opportunity

Better Gaming Exp.• Mobile gamers enjoy

a flawless gaming experience

• Advertising sponsorship of data will dramatically reduce their monthly bill

• Carrier-agnostic exchange means flawless mobile gaming slices are available to all

Catalyst Background

Enterprise Benefits

CSPBenefits

Customer Benefits

Learn More Learn More Learn More Learn More

Page 5: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 5

Catalyst Overview

Page 6: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 6

Catalyst Evolution

Sponsored Data: eCommerce Application

PHASE 1 - 2017

A fabric for providers connecting a broad set of enterprises into multiple sponsored data business models

CSP

Location-Based Sponsored Data:

Shopping mall

Sponsored Network Slices: Mobile Gaming

SPONSORED DATA EXCHANGE

CSP CSP CSP CSP

Brand/Sponsor

Brand/Sponsor

Brand/Sponsor

Brand/Sponsor

PHASE 2 - 2017 PHASE 3 - 2018

Page 7: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 7

Naotaka MoritaChampion

NTT

Leonardo HodgsonMember

Cerillion

Mikko JarvaMember

Nokia

Nancy LynessMentor

TM Forum

Dominic SmithMember

Cerillion

Mika SkarpMember

Cloudstreet

Karim JammalChampion

Orange

Brian CoombsMember

Cerillion

Tomas GranöMember

Cloudstreet

People Power Catalysts

Christophe ThomasChampion

Orange

Umut KarabudakMember

Nokia

Brendan Tully WalshMarketing Lead

Cloudstreet

Anand AdhiappanCatalyst Lead

Nokia

Drew JordanMember

Cerillion

Page 8: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 8

Focus Use Case

Page 9: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 9

SPONSORED DATA EXCHANGE

Focus Use Case: Mobile Gaming

Gaming ServiceProvider

Onboard gaming Service provider

App aware NW slices

Intelligent Gamer onboarding

AI-driven QoE Insights

Multiparty settlement

CSP CSPCSP

Advertiser

Page 10: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 10

Sponsored data exchange Offers:

Application-aware (game-aware) branded network slicing for sponsoring data

Guaranteed network experience for improved gaming experience

Branded Slices

Network Slices defined Gaming brands SLA Needs

Visibility to Brands

AI driven Customer Experience Insight for visibility to gaming brands

Third idea

An end to end automated processes for onboarding, usage & settlement

Sponsored Network

Slices

Onboarding to Settlement

Catalyst Value Architecture

• Acquire new customers

• Incentivize customer to engage longer

• Create a guaranteed gaming experience

Page 11: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 11

Solution Architecture

Page 12: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 12

Sponsored Data Exchange

Policy Orchestrator

Sponsored data Catalog

Settlement engineOrder ManagementReal-time Action

engine

Cognitive Customer Insight

CSP authentication & architecture

Business model validation

Champions

Participants

Page 13: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 13

High level Functional Architecture

App

Sponsored Data Exchange

Policy Orchestrator

Sponsored data Catalog

Settlement engine

Game service provider 1

Order Management

Real-time Action engine

CSP1

Cognitive Brand Insight

Game service provider 2

Game service provider n

CSP authentication

App

NW nodes

CSP2

Revenue mgmt.

Sponsored data usage,NWexperience

Digital onboarding

Experience Insights

Slice management & orchestration

Detailed Flows>

NW nodes

Revenue mgmt.

Slice management & orchestration

Slice request

Page 14: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 14

Business Impact

Page 15: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 15

$5 BillionLATAM, MEA &APAC. Potential market is

10 Billion

Mobile games will be downloaded

$380 Billion

Mobile games will be downloaded

$448 Billion

In spending

73% from

apps

Mobile Gaming Growth• Beyond 2022, we believe that new uses

such as TV channels via apps and others

streaming apps will require editors to

sponsor this bandwidth-intensive

content.

• TV watching / hour = 21Gb / month

• Video will represent 75% of mobile data

traffic

Page 16: Proving the Business Model for Sponsored Network Slices ......Mobile games will be downloaded $380 Billion Mobile games will be downloaded $448 Billion In spending 73% from apps Mobile

© 2018 TM Forum | 16© 2018 TM Forum | 16

Thankyou


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