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PROVIDING THOUSANDS WITH
THE PERFECT HOLIDAY, YEAR AFTER YEAR
THE BEACH SAMUI, KOH SAMUI, THAIL AND, OPENING 2014
6
Welcome 9
The Absolute World 10
Absolute Developments 14
Absolute Resorts & Hotels 20
Absolute Real Estate 26
Absolute Fractionals 34
Absolute Vacation Club 42
Absolute Thai Lifestyle Magazine 50
Perfect Partners 54
Educating the Industry 56
Making the Headlines 59
Together we will make a world of difference 62
Meet the Board 65
Absolute Ambassadors 68
THE ABSOLUTE WORLD GROUP ARE
ASIA’S LEADING AND MULT I
AWARD WINNING L I FEST YLE PROPERT Y
DEVELOPER, RESORTS & HOTEL OPERATOR,
FRACTIONAL OWNERSHIP AND
VACATION CLUB P IONEERS
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With our finger firmly on the pulse of today’s aspirational lifestyles,
the Absolute World Group goes from strength to strength.
Founded in 1998, we have grown strategically to become Asia’s
leading lifestyle property developer, resorts and hotels operator,
and vacation club and fractional ownership companies.
We offer a seamless range of services in the vacation industry
encompassing select resorts and hotels, luxury boutique real
estate, a vacation club with thousands of members, a booming
fractional ownership and resale division and a leading lifestyle
magazine series. Across six subdivisions, growth moves on apace,
with exciting ventures in developing markets, independently and
in partnership with other world-leading brands. It’s a pioneering
spirit that’s established us as a forward-thinking company, one
that’s a huge, award-winning force in the vacation club, resort
development and fractional ownership industry in Asia.
WELCOME
THAIL ANDBangkok
Koh Samui
Pattaya
Phuket
ENGL ANDLondon
SPAINBarcelona
Marbella
Tenerife
TURKEYKemer
AUSTRAL IASydney
Perth
THE ABSOLUTE WORLD
The Absolute World Group are proud to be Asia’s leading
lifestyle property developer, resorts and hotels operator, and a
pioneer in the fractional ownership and vacation club markets.
With our teams positioned across China, Europe, Hong Kong,
Russia, Thailand, Bali and Australia, we continue to and spread
our wings across the world.
Our people are geographically spread, but united in one
common goal: to build exciting resorts in developing markets,
in partnership with other world-leading brands, to continue to
provide the most exciting vacation opportunities for our clients
for many years to come.
CHINA
RUSSIA
HONG KONG
Beijing
Hainan
Khabarovsk
Moscow
Vladivostok
Discovery Bay
Gold Coast
Kowloon
UAEDubai
INDONESIABali
YOOPHUKET, PHUKET, THA IL ANDABSOLUTE NAK AL AY BOUT IQUE RESORT, PHUKET, THA IL AND
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Abso luteDeve lopment s .com
Absolute Developments is the property development division of the Absolute World Group, where we create
both Absolute and partner-branded resorts in highly desirable, exotic holiday destinations. Not only do our
developments offer our owners and members a slice of luxury in a subtropical paradise but they also deliver a
mouth-watering investment for property investors and potential business partners.
With two award winning resorts opened and in full operation, we are excited to deliver and open a further
collection of resorts in 2012 and 2013.
Phase I of Absolute Twin Sands Resort & Spa, Phuket, Thailand will be opening in December 2012, following a
successful sell-out launch in 2010. Our owners and guests will be able to enjoy their vacation experiences at this
unique resort offering some of the best views of Phuket’s west coast. Due to popular demand, we have now
launched Phase II with Phase III to follow.
On Phuket’s sister resort island, Koh Samui, the we are proud to deliver the exclusive Private Residence Club, The
Beach Samui. The first Private Residence Club on Koh Samui, designed for us by internationally renowned design
team Yoo Studio, and part of the Design Hotels™ collection of boutique resorts, set to open in 2014 on the
idyllic south-west corner of the Island.
Building on our Samui success, we are also set to launch a vibrant new beach club in Chaweng - the Absolute
Golden Beach Club, with more spectacular future developments planned.
RESORT DEVELOPMENT FROM
CONCEPT TO COMPLET ION
ABSOLUTE DEVELOPMENTS – AWARD
WINNING DESIGN, QUALIT Y AND ST YLE
ABSOLUTE T WIN SANDS RESORT AND SPA , PHUKET, THA IL AND
PHASE I OPENED DECEMBER 2012. PHASE I I NOW AVAIL ABLE
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Abso luteResor t s .com
Peaceful or pulsating, sand or shopping. There’s an Absolute resort or hotel for every personality – sometimes all
on the same sunkissed Thai island.
With 9 resorts split across the paradises of Phuket, Pattaya and Koh Samui, Asia’s leading resorts and hotels
group offers soft luxury infused with the exotic charms of the East, yet with a Western contemporary style.
These three, four and five star resorts and hotels capture a vast range of lifestyles and holiday demands.
Customers can live as a local in an authentic Thai village retreat; they can enjoy chic sophistication in Soi Bangla;
they can relax in a luxury spa next to crystal seas, or they can have a private pool in a fully serviced, fully managed
on-site villa resort.
On heavenly Koh Samui, customers can refresh and renew amid coconut farms and swaying palms and let go of
time at one of our boutique beach and spa resorts.
Of course, our ever-growing collection of self developed, partner developed and managed boutique hotels and
resorts are delivered with the same Absolute high standards, service and smiles that keep our clients returning
time and time again.
DEL IVERING HEAVENLY RESORTS
IN THE L AND OF SMILES
OUR COMMITMENT TO SERV ICE WITHIN
OUR RESORTS IS CENTRAL TO OUR
CORE BEL IEFS
AN EVER-GROWING COLLECT ION OF BOUTIQUE HOTELSAN EVER-GROWING COLLECT ION OF BOUTIQUE HOTELS
AND RESORTS THE BEACH SAMUI ,KOH SAMUI , THA IL AND
OPENING 2014
AND RESORTS
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Abso luteRea lEs tate.t v
Absolute Real Estate offers a tempting selection of Absolute-developed properties in stunning destinations.
Owners can buy dream homes or holiday retreats as outright foreign-owned freehold, on long-term 90-year
leases or on a shared-ownership arrangement.
Our dedicated Real Estate sales force pride themselves on their extensive knowledge of Thai culture and lifestyle,
working with clients to individually showcase and select their ideal vacation investment property.
Typical of the collection are Absolute Twin Sands Resort & Spa, with its incomparable peninsula views of the
Andaman sea and stunning landscapes; Absolute Bangla suites, one of the Phuket’s most iconic properties in
Patong beach; the sleek Absolute Nakalay and the award-winning The Beach Samui designer Private Residence
Club on stunning Koh Samui.
Fantastic opportunities exist for those wanting to invest in a beautiful island home and for those wanting to
promote new, contemporary developments such as these, which come with the backing of a fully trained
international sales force on the ground in Thailand.
ICONIC DEVELOPMENTS, SUPERB INVESTMENTS
PHUKET, THA IL AND
ABSOLUTE BANGL A SU ITES “A NEW
PHUKET L I FEST YLE ICON” – PERSPECT IVE MAGA ZINE
A STUNNING REAL ESTATE PORTFOL IO O FFERING
REAL INVESTMENT OPPORTUNIT Y
“ABSOLUTE HAS A HUGE V IS ION FOR ASIA” –
THE NATIO N NEWSPAPER ABSOLUTE T WIN SANDS RESORT AND SPA , PHUKET, THA IL AND
OPENED DECEMBER 2012
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As an ultra-modern lifestyle investment, fractional ownership is taking the world by storm. An opportunity to
maintain the dream of owning a resort property or luxury Motoryacht abroad, without breaking the bank.
Absolute fractional ownership is a highly-sought-after product that is shaping tomorrow’s real-estate markets.
Our model has even won us a Global Fractional Life Readers’ Choice Award. Fractional owners share not only the
purchase cost, but also the annual management charges, with all the benefits of a sole owner and more. They
share ownership with like-minded people, receive a share in the owning company and benefit from any capital
appreciation. Owners can rent out usage periods in whole or in part, generating a rental return.
As a fractional resort owner we provide stunning, high-end, fully-furnished boutique accommodation with
exclusive benefits like the use of local captained speedboats and the best golf equipment, spa access and luxury
airport transfers - a bricks-and-mortar investment that can be passed on to family and allowing savings of up to
75% compared to outright ownership.
In 2012 we enhanced our growing collection of fractional ownership investments by introducing a stunning 42ft
Elan Motoryacht, allowing our owners access to Thailand’s stunning seascapes in their own luxury powerboat,
without the time and expense of maintaining their own.
AWARD-WINNING AND P IONEERING OWNERSHIP
Abso luteFrac t iona ls .com
ABSOLUTE NAK AL AY BOUT IQUE RESORT
PHUKET, THA IL AND
THE PERFECT WAY TO OWN YOUR SECOND HOME...
... AND LEAD A LUXURY L I FEST YLE
ABSOLUTE ARE AWARD WINNING
A PERFECT L I FEST YLE
L EADERS IN FRACTIONAL OWNERSHIP
INVESTMENT
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Disney? Hong Kong? Kenyan safari? With Absolute Vacation Club, choosing a holiday is like running an index
finger down a menu of the finest international cuisine.
For a one-time joining fee and small annual management charge, a lifetime of stunning vacations awaits in a
carefully chosen collection of resorts. Some are Absolute resorts; others are our partner and affiliate resorts.
You will find a vacation to suit any taste in landmark locations worldwide, all part of our growing portfolio.
Absolute Vacation Club, with thousands of members, is flexible and fun. Members choose the number of weeks
to vacation, and use our Absolute network, Absolute Affiliate networks, Absolute Last Minute Accommodation
or our Absolute Extra Weeks to check availability and choose where to stay. Members can also join the Absolute
Friends referral programme and start earning holiday rewards.
Absolute Vacation Club is an excellent business model that we’ve researched in depth, identifying and responding
directly to members needs. Our meticulous approach has put us at the pinnacle of the vacation-club market
worldwide and we’re still looking to forge new global partnerships with like-minded, forward-thinking, quality-
driven companies.
CHOOSE FROM A WORLD MENU
Absolute -Vacat ion - Club.com
THOUSANDS OF
FAMIL IES AROUND
THE WORLD PL ACE
THEIR TRUST AND
CONFIDENCE IN
ABSOLUTE
ABSOLUTE PARTNER RESORT, DESERT PAR ADISE RESORT & SPA , L AS VEGAS, USA
CHOOSE AN ABSOLUTE RESORT OR AN ABSOLUTE PARTNER RESORT AROUND THE WORLD
CHOOSE AN ABSOLUTE RESORT OR AN ABSOLUTE PARTNER RESORT AROUND THE WORLD
ABSOLUTE PARTNER RESORT, HACIENDA TRES R IOS RESORT & SPA
CANCUN, MEX ICO
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Our Absolute Thai Lifestyle Magazine has become a staple across the magazine stands of high-end resorts and
international airports across Thailand. 50,000 free copies are published every two months, giving readers a taste
of the elegance, decadence and exotic luxury of life in Thailand whilst providing them with the latest local offers
and exciting opportunities to maximise their holiday experience.
The magazine boasts contributions from Editors and Journalists around the world, all with one common passion
– Thailand. Laced with humour, features, facts, news and articles, Absolute Thai Lifestyle Magazine also has the
latest celebrity features, fashion, sports and general interest creating an excellent read.
Absolute Thai Lifestyle Magazine is available at most carefully selected hotels, bars and restaurants and most
major and local airports, connecting with over 600,000 visitors per year. The magazine can also often be found
at many international events such as the Cartier Polo or International boating Festivals with celebrity rich feature
follow-ups. And with the recent launch of Absolute Bali Lifestyle Magazine, the series has a rapidly growing
readership, making a stunning proposition and the perfect marketing tool for advertisers.
ABSOLUTELY COMPELL ING READING
AbsoluteTha i .com and Abso lute - Ba l i .com
PERFECT PARTNERS
One of the main attributes of the Absolute World Group is our ability to forge alliances with other
industry leaders, resorts operators, designers and architects, collaborating to create unique and desirable
resorts for our owners and members.
Our global reputation has also attracted Citadel Trustees, provider of fractional shared-ownership
models, and Hutchinson & Co Trust Company, a leading specialised vacation ownership trustee, the
Fractional and Shared Ownership Trade Association and the American Resort Development Association
amongst many others.
We’re also proud partners of Yoo, the internationally renowned interior design consultancy. Together,
we’ve created The Beach Samui, winner of a plethora of International Property awards including the
2011 Bloomberg International Property Award, and now proudly part of the Design Hotels™ collection
of global boutique resorts.
The Absolute World Group is always on the lookout for new partners as we pursue new, mutually
beneficial opportunities in emerging markets.
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EDUCATING THE INDUSTRY
Alternative ownership is a relatively new concept for Thailand and the Asia Pacific region and the
Absolute World Group have established themselves as leaders within this exciting and rapidly expanding
market. To support the growth of this concept in the Asia Pacific regions the Absolute World Group
founded the annual Alternative Ownership Conference Asia Pacific (AOCAP), now in its fifth successful
year, attracting many branded hotels and resorts as well as local and international property investors who
are choosing to channel their money into this fast growing tourism market and provide an alternative
ownership style for clients.
The AOCAP conference helps established operators and those with an interest in alternative ownership
models through education and knowledge exchange with the industry’s leaders.
More than 100 delegates from around the world participate in the conference held annually in locations
across South East Asia.
AOCAP.org
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MAKING THE HEADLINES
As well as making waves in the luxury travel experience market, the Absolute World Group has made one or two
headlines as well. Here are just a few of our recent press articles.
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“ABSOLUTE HAS A HUGE V IS ION
OF ASIA AND IS DETERMINED TO
LEVER AGE ON THE ENORMOUS
POTENT IAL THAT THE MARKET HAS
DISPL AYED TO THE WORLD”
THE NAT ION NEWSPAPER
“ABSOLUTE WORLD IS MUCH MORE
THAN JUST A FAST GROWING
BRAND, IT’S A CONCEPT WHOSE
CORE BEL IEFS AND BRILL IANT
ACHIEVEMENTS HAVE MANAGED TO
CHANGE OUR IDEA OF L IFEST YLE
VACATION AND HOSPITALIT Y“
LUXURY ACCOMMODAT ION BLOG
“IT APPEARS THAT THE U.S. CAN
LEARN QUITE A B IT FROM ASIA
AND ABSOLUTE WORLD.”
D ICK R AGAT Z, R AGAT Z A SSOCIATES
‘ABSOLUTE’S FORAY INTO THE
DEVELOPMENT OF BOUTIQUE RESORTS
WAS INSPIRED BY THEIR GUESTS’
NEEDS AND HAS CREATED EXCELLENT
NEW VACATION OPPORTUNITIES FOR
INTERNATIONAL TRAVELLERS.’
PROPERT Y REPORT A S IA
“THE ABSOLUTE WORLD GROUP
ARE P IONEERS OF FR ACT IONAL
OWNERSHIP IN ASIA”
SOUTH CH INA MORN ING POST
“EXCLUSIVE RESORTS,
PROGRESSIVE THINKING, ENT ICING
INVESTMENTS. ABSOLUTE HAS
COME A LONG WAY IN A SHORT
SPACE OF T IME.”
PERSPECT IVE INTERNAT IONAL MAGA Z INE
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Hearing the happy holiday memories of our guests is the best form of recognition but over the past
number of years we have been fortunate enough to be recognised for our resort delivery and quality as
well as our innovative new ownership products. We have been honoured to receive awards from some
of the leading authorities in the resort development industry including recently:
• Bloomberg International Property Awards – Best Fractional Resort for The Beach Samui.
• Two Thailand Property Awards – Twice Best Boutique Developer – Absolute Developments.
• Euromoney Awards for Excellence – Third Best Real Estate Developer in Thailand for the Absolute
World Group.
• Five Perspective Magazine Awards – including Best Interior Design and Best Exterior Design for The
Beach Samui.
• Four Overseas Property Professional Awards – Twice Developer of the Year for the Absolute World
Group, Best Shared Ownership Development for Absolute Twin Sands Resort & Spa and Best Fractional
Product for both Absolute Bangla Suites and Absolute Nakalay Boutique Resort.
It really is an honour to be recognised alongside some of the top global resort brands and projects around
the world which is testament to the hard work of our great team.
GLOBAL RECOGNIT ION
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The past 15 years of Absolute World Group’s CSR activities have provided a foundation on which
to build, and moving into our 15th anniversary year and beyond we have developed three core values
on which to base our longstanding CSR initiatives around: Holiday Smarter, Holiday Fitter, which
groups programmes assisting in the development of a healthier attitude to holidays for the benefits of
members, guests and globally placed teams; CommUNITY, which groups those for the benefit of our
local Community; and Absolute Eco-Friendlier, which groups initiatives with a more environmentally
conscious approach.
This year we have established an in-house ‘CommUNITY Committee’ to develop a staff volunteer service
for local community and charity events, as well as developing a structured work experience programme
throughout our business sectors to provide invaluable on-the-job training. Recent Holiday Smarter,
Holiday Fitter initiatives have included further developments to our successful team Bootcamp which
is being expanded in size and frequency, and the launch of a series of exercise videos available on the
in-room entertainment system for guests and members. We also continue to expand and integrate
environmentally-friendly operational strategies under our Absolute Eco-Friendlier programme at our
resorts, both existing and new, reducing energy consumption and waste. In our newest resort, the award-
winning The Beach Samui, which is set to open Autumn 2013, environmentally-friendly technologies
have been incorporated from the concept and design phase and throughout the build. We have already
taken part in a number of Eco initiatives this year including the replenishment of Mangrove’s in honor of
Her Majesty the Queen of Thailand’s 80th birthday, and an invitation by the local Patong Municipality to
join the “Patong - Stop Global Warming Project” as part of the World Environment Day.
TOGETHER WE WILL MAKE A WORLD OF DIFFERENCE
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BRYAN LUNT
ABSOLUTE WORLD GROUP CHAIRMAN & CEO
Born in Liverpool, England in 1964, Bryan is the ultimate visionary who has driven the company to
remarkable heights of exponential growth. Bryan started his career in the vacation ownership industry
with extensive senior management experience, a solid understanding of the need to bring on board
globally recognised partners and a gift for seeing potential in new employees.
He has used his talent to drive the company to become Asia’s premier mixed-use resort developer and
vacation ownership provider.
By 2007, Bryan had grown the Absolute Resorts and Hotel management property portfolio to over US
$100m in under two years. The following year, he masterminded the group’s rise to market leader in
the fractional ownership market, personally selecting seven Absolute World Group development projects
exclusively for location and lifestyle investment potential.
Bryan is extremely health conscious and is currently training for the ITU Phuket Triathlon in 2013. He
has introduced unique well-being policies to all global offices, providing staff with access to alternative
therapies and a regular Boot Camp exercise club. Bryan is based in Hong Kong with his family, from
where he continues to drive the group to new heights.
SVETL ANA KOSTROMIT INA
ABSOLUTE WORLD GROUP V ICE PRES IDENT OF RUSSIAN SALES
Russian-born Svetlana Kostromitina is co-founder of the Absolute World Group and sales guru behind the phenomenal expansion
of the company. A design graduate of the Moscow Academy who also has a Masters in sport and a diploma in music, Svetlana
was managing a team of 25 sales professionals to levels of excellence by her mid-20s, generating more than 12.5 million euros
a year.
After joining the Sales and Business Development arm of the Absolute World Group in 1998, she pushed hard to grow the firm
to 27 sales centers globally within ten years. Through her solid leadership she developed the Russian and Thailand sales offices
to levels that are the envy of the industry. Today, Svetlana is focused on the growth of fractional sales as a natural upgrade from
traditional vacation ownership products as well as constantly analyzing clients’ needs and future market trends, with a view to
expanding Absolute Group sales centers strategically worldwide.
Svetlana, based in Phuket, Thailand, is a member of the Anthony Robbins Platinum Partnership and is consistently striving to
accomplish her many personal goals from completing the Chicago Marathon to training to become a licensed helicopter pilot.
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VL ADIMIR SUCEVAN
ABSOLUTE WORLD GROUP CHIEF OPER AT IONS OFF ICER
Vladimir Sucevan is the dynamic Chief Operations Officer and co-founder of the Absolute World Group. Born in Moldova, Vladimir
is an international entrepreneur who now lives in Spain, where he’s the longest-established Russian businessmen on the coast.
A graduate of Kishinev Pedagogical University, Vladimir began his career in the tourist industry in Tenerife and across Russia.
On arrival in Spain, he partnered friends Bryan and Svetlana to create Europe’s most successful vacation ownership company,
The Absolute World Group.
Vladimir has a strong background in finance and management, and leads and manages a large workforce across Spain,
The Canaries, Russia, Ukraine, Kazakhstan, Thailand, Turkey, China and Hong Kong.
Vladimir leads an adventurous lifestyle that has included climbing Mulcahen in Spain and trekking Everest for charity. He is
currently completing the final stages of the Anthony Robbins Platinum Partnership which includes both Business and Leadership
Mastery and also enjoys extreme sports, collecting watches, personal development and reading. He speaks Russian, English,
Spanish and Romanian.
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As a company we place great emphasis on promoting and leading an active lifestyle. And in keeping with
our pioneering spirit we have appointed a number of leading names in the international sports world as
Absolute Ambassadors.
We are proud to welcome Thailand’s reigning Iron Man and Triathlon Champion Jaray Jearanai on board
as an Absolute Holiday Smarter, Holiday Fitter Ambassador who will also be racing in our team in the
2013 Phuket ITU Long Distance Triathlon.
In keeping with our commitment to sports and holidaying fitter we are also delighted to count one of
Britain’s best known sporting personalities and household names as an Absolute Ambassador. Former
England Cricketer and UK celebrity Phil Tufnell and his wife Dawn own property through Absolute
Fractionals and are keen promoters of our lifestyle investment opportunities. Our award-winning
fractional-ownership programme is one of the smartest ways to own property as a second home and a
great lifestyle investment, the Tufnell’s and friends enjoy many holidays with us and assist in promoting
Absolute Resorts and Hotels in Thailand, as not only a first-class holiday destination, but to help put
Thailand firmly on the global map.
The Absolute World Group is always on the lookout for other high-profile and dedicated personalities to
help raise awareness of alternative ownership. If that sounds like you, why not take two steps forward...
It’s a tough job, but someone has to do it.
ABSOLUTE AMBASSADORS
PH IL TUFNELL , UK CELEBR IT Y AND FORMER ENGL AND CR ICKET CAPTA IN
A L I FET IME OF STUNNING VACATIONS
A L I FET IME OF STUNNING VACATIONS
EXCLUSIVE RESORTS, PROGRESSIVE THINKING,
ENT ICING L I FEST YLE INVESTMENTS.
THE ABSOLUTE WORLD GROUP HAS COME A
LONG WAY IN A CHALLENGING YET EXCIT ING
INDUSTRY. AS THE NEX T STAGES OF THE
V IS ION ARE REAL ISED, THE FUTURE LOOKS
BRIGHTER THAN EVER
AbsoluteWorld.com
This brochure is published by The Absolute World Group. All content is correct at the time of going to print.
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