providing the inspiration for visitation! · may 2015-august 2016 • 74 print/online articles •...

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Providing the Inspiration for Visitation! 1 FLVC Marketing Day - September 14, 2016

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Providing the Inspiration for Visitation!

1FLVC Marketing Day - September 14, 2016

Mission Possible

Inspire potential and returning visitors with..

• Authentic storytelling• Multiple platforms and formats• The next best thing to word of mouth

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Listings

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Insider Diary Blogs

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Top 10 Lists

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Video

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Social media

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Visitors Guide

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E-Newsletter (upcoming)

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Earned media

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???11

FLVC Marketing Day - September 14, 2016

FLVC Earned media

May 2015-August 2016• 74 print/online articles• 28 broadcast/radio segments• $10 million-plus ad value (TOTAL)• 370k-plus social media impressions (TOTAL)

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What’s priceless?

• Cultivating relationships• Communication authenticity• Inspiring sweet vacation dreams

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Ontario County is unique!

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Ontario County is delicious!

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And of course, our lakes!

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$5 bonus questionOntario County has 5 of the 11 finger lakes within or touching its borders. That’s more than any other county.

What are they???

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