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MEDIA KIT 2018-19 | IndIa EdItIonA VFS Global Visa Application Centre Magazine
Client governments
Country of operation
appliCation Centre
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fast faCts ������������������������������������������2
awards and reCognitions ����������������3
vfs global network �������������������������4
planning CyCle ����������������������������������6
distribution touCh-points ��������������7
Customer demography ���������������������8
the magazine ��������������������������������������9
reader profile ���������������������������������10
rate Card ������������������������������������������11
the publisher ����������������������������������12
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partnering governments� providing solutions�
is the world’s largest outsourcing and technology servicesspecialist for governments and diplomatic missions worldwide.
VFS Global manages administrative and non-judgmental tasks related to visa, passport, identity management and other citizen services for its client
governments enabling them to focus entirely on the critical task of assessment.
*Statistics stated are as on 31 January 2018 Cumulative figures in million (m), since inception
AppliCAtionS proCeSSed*
2469
162m
58AppliCAtion
CentreSClient
GovernmentS
129CountrieS of
operAtion
7083employeeS
ServinG people
SuCCeSSfully SinCe the lASt
17 yeArS
Fast Facts
2
Customer Serviceaward by Nigeria customer service
awards
at the World Quality Congress, Mumbai
awards5
Award for 2017, Dubai
at the Travel & Hospitality Awards, hosted by India’s leading travel monthly Travel and Hospitality
Most Outstanding Organization of the Year
2016
IMC Digital Technology Award
Recognitions awaRds &
National Training
2017for the ‘Best Visa
Facilitation Company’
for pioneering Dubai Visa Processing Centre (DVPC) Mobile App
3
Client Governments
Countries
58
129
trusted By
Global footprint in
global netwoRk
ROMANIAKOSOVO
FYROM
GREECE
MOLDOVA
SLOVAKIA
BOLIVIA
PARAGUAY
ALGERIA
TUNISIA
GHANA
BURKINA FASO
IVORY COAST
GUINEA-BISSAU
NIGERIA
NIGERMALI
MAURITANIA
CAMEROON
KENYA
ETHIOPIA
MAURITIUS
AUSTRALIA
SOUTH AFRICA
ZIMBABWEBOTSWANA
MOROCCO
UNITEDKINGDOM
SPAINPORTUGAL
GERMANY
POLAND
SWEDEN
SWITZERLANDFRANCE
COLOMBIA
ECUADOR
SINGAPOREBRUNEI
PHILIPPINES
TAIWAN
P.R.CHINA
NEPAL BHUTAN
MONGOLIA
KAZAKHSTAN
KYRGYZSTAN
TAJIKISTAN
UZBEKISTANTURKEY ARMENIA AZERBAIJAN
GEORGIA
JORDAN
SAUDIARABIA
EGYPT
LEBANONPALESTINIAN TERRITORIES IRAN
RUSSIA
JAPANREPUBLICOF KOREA
INDONESIA
PAPUA NEWGUINEA
MALAYSIA
SRI LANKA
MALDIVES
THAILAND
MYANMAR LAOS
CAMBODIAVIETNAM
INDIA
BANGLADESH
OMAN
UAE
QATARBAHRAIN
KUWAIT
IRAQ
BELARUS
ALBANIAITALY
SERBIA
BULGARIA
ANGOLA
DR CONGO
DOMINICAN REPUBLIC
JAMAICA
CAYMAN ISLANDS
ST. LUCIA
BARBADOS
BAHAMAS
BERMUDA
TRINIDAD & TOBAGO
UNITED STATES OF AMERICA
CANADA
TANZANIA
SENEGAL
NEW ZEALAND
FIJI
VENEZUELAGUYANA
SURINAME
COSTA RICA
EL SALVADORHONDURAS
GUATEMALA
NICARAGUA
PANAMA
BRAZIL
URUGUAY
ARGENTINA
CHILE
PERU
MEXICO
MONTENEGRO
BOSNIA &HERZEGOVINA
UGANDA
NETHERLANDS
CZECH REPUBLICBELGIUM
LITHUANIA
ESTONIALATVIA
AUSTRIA
Guadalajara
Monterrey
Edmonton
Vancouver
Seattle
Toronto
OttawaMontreal
Halifax
New York
Boston
Chicago
Houston
Atlanta
St. John’s
Washington D.C.
Mexico City
KathmanduThimphu
San Francisco
Los Angeles
La Paz
Santiago de Chile
Asuncion
Rio de JaneiroSao Paulo
Brasilia
MontevideoBuenos Aires
BogotaMedellin
Barranquilla
Cali
Caracas
Santo DomingoPort-au-PrinceKingston
HAITIGeorge Town
Castries
GeorgetownParamaribo
BridgetownPort of Spain
Nassau
Miami
Hamilton
San Jose
Panama City
San Salvador Managua
TegucigalpaGuatemala City
Guayaquil
Lima
Quito
Casablanca
Las Palmas
AccraDouala
YaoundePort Harcourt
Abuja
Kano
Lagos
NiameyOuagadougouBamakoDakar
Noaukchott
Bissau
Cape Town
Port Louis
PerthAdelaide
Melbourne
Canberra
Sydney
Brisbane
BaliSurabaya
Port Moresby
Kuala Lumpur
Bangkok
DanangYangon VientianeChiang Mai
Hanoi
Phnom PenhHo ChiMinh City
Manila
CebuDavao
Bandar SeriSabah
Sarawak
TaipeiHong Kong
Tokyo
OsakaNagoya
Seoul
ShenyangVladivostok
Khabarovsk
Irkutsk
Beijing
Xian
Ulaanbaatar
Novosibirsk Krasnoyarsk
AlmatyBishkekTashkent
Dushanbe
Astana
TehranErbilSulaimaniyah
Duhok
Baghdad
Yekaterinburg
Murmansk
Kazan
Vologda
Perm
Nizhny Novgorod
IstanbulSofia
Skopje
Belgrade
SarajevoPodgorica Bucharest Constanta
Pristina RuseVarna
Edirne
ThessalonikiTiranaRome
Milan
Ankara Gaziantep
Trabzon
Yerevan
BakuTbilisi
Antalya
Gaza
Port Said
AlexandriaSuez
IzmirMarmaris
Bodrum
Athens
Bursa
Amman
RamallahMuqabalain
Karak
IrbidRamdha
Jeddah
Wadi Al Dawasir
Buraidah
Abha
Muscat
DubaiSharjah
Beirut
Moscow
Krasnodar
Novorossiysk
Kaliningrad
Hamburg
Samara Chelyabinsk
SaratovSmolensk
Mogilev
GomelVoronezh
UfaOmsk
Minsk
Chisinau
Rostov-on-Don
St. PetersburgVyborg
Petrozavodsk
Arkhangelsk
Tallinn Narva
EdinburghGlasgowNewcastle
CardiffLondonBristol
LeicesterLiverpool
The HagueAmsterdam
Rotterdam
Brussels
Berne
MadridBarcelona
Lisbon
GenevaSalzburgParis
Strasbourg
Bordeaux
Lyon
Berlin
LeipzigBonn
Vilnius
KlaipedaPoznan
Krakow
Karlovy Vary
Warsaw
PragueBrno
Dusseldorf
Frankfurt
Antwerp
LUXEMBOURG
Marseilles
LiepajaRiga
DaugavpilsPskov
IvangorodVeliky Novgord
Stockholm
Jinan
NanjingShanghai
Hangzhou
Fuzhou
Shenzhen
Guangzhou
Chongqing
KunmingChangsha
WuhanChengdu
Jalandhar
Chandigarh
GurgaonNew Delhi
Jaipur LucknowSylhet
Dhaka
Chittagong
Ahmedabad
Mumbai
Goa
Bengaluru
Kochi
Thiruvananthapuram
Male
Puducherry
Jaffna
Colombo
Chennai
Hyderabad
Kolkata
BhubaneshwarPune
Jakarta
Nairobi
Dar-es-Salam
Addis Ababa
Kampala
RabatNador
OranAlgiers Constantine
Tunis
DohaRiyadh
CairoGiza
TantaMatrouh
Al Menia
SohagAl Khobar
DammamTabuk
ManamaJubail
Kuwait City
Abu Dhabi
Birmingham
BelfastBradford
Auckland
Wellington
Suva
Abidjan
Conakry
Manchester
LeedsNottingham
Brest BaranovichiPinsk
GrodnoGdansk
Lida
Durban
BloemfonteinKimberleyRustenburg
Johannesburg
Midrand Pretoria
Midrand
Gaborone Polokwane
HarareBulawayo
Lilongwe
Nelspruit
Port ElizabethGeorge
LuandaLubambashi
MALAWI
Kinshasa
Salzburg cityIvano-
Frankivsk
UzhhorodVienna
MunichChernivitsi
UKRAINEKharkiv
Vinnytsia
KropyvnytskyiKyivLutsk
ZhytomyrRivne
Khmelnytska
OdessaKherson
L’vivTernopil
DnipropetrovskZaporizhia
GUINEA
Identity and Citizen Service Centres
4
ALGERIA
AUSTRALIA
AUSTRIA
BELGIUM
CANADA
CROATIA
CYPRUS
CZECH REPUBLIC
DENMARK
ESTONIA
FINLAND
FRANCE
GEORGIA
GERMANY
GREECE
HUNGARY
ICELAND
IRELAND
JAPAN
LATVIA
LUXEMBOURG
MALAYSIA
MALTA
NORWAY
P. R. CHINA
PORTUGALREPUBLICOF KOREA
SLOVAKIA
SLOVENIA
SOUTH AFRICA
SWEDEN
SWITZERLAND
THAILAND
NETHERLANDS
TURKEY
UAE
UNITEDKINGDOM
UKRAINE
UNITED STATES OF AMERICA
VIETNAM
INDIA
destinations Served37
Cities in india18
mumbai, New Delhi, Bengaluru, Chennai,
Kolkata, Ahmedabad, Hyderabad, pune, Goa, Chandigarh, Jaipur, Jalandhar, Kozhikode, Kochi,
Thiruvananthapuram, puducherry, Bhubaneshwar
and lucknow
million4.2
reach of over
people Annually
india netwoRk
5
6
Car rental
international driving license
telecom Solutions
travel insurance
hotel Booking
flight ticketing
Applying for visa is the first step for any travel process
Key is to start interacting with customers right from this step i.e.
while applying for visa
holiday packages
Sightseeing
return home
VISA
Planning cycle
6
Distribution touchpoints
D1245
D2551
D5313
D5266
D1245
D2551
D5313
D5266
PREMIUMLOUNGE
SUBMIS
SION C
OUNTER
SUBMIS
SION C
OUNTER
BIOMET
RIC CO
UNTER
ENTRY
EXIT
RECEPTION
PRIVILEGE KIOSK
PASSBA
CK COL
LECTIO
N
NA1
NA2
IA1
NA3
IA2
PA1
PA3
PA2
NA4
Distribution by designated person in the waiting area
Reception
At privilege kiosk
Magazine stands at waiting area
Passpack
Premium Lounge Salon tables
Magazine stands Exit points
Pro-Active touch Points (PA)
non-Active touch Points (nA)
PA1
NA1
NA2
NA3
NA4
PA2
PA3
Submission counter VAC after submission
Submission desk PL after submission
interActive touch Points (iA)
IA1
IA2
Verbal interaction with applicant, if he already had a copy.
If not then handover
7
Gender Split
purpoSe of trAvel*
AGe Group
4% 8%0-12 yeArS
49%26-40 yeArS
13-25 yeArS
37%41-60 yeArS
2%61-70+
CountS
4.2AppliCAtion
CountS
6.3viSitorS footfAll
million
million
moSt preferred Centre for
viSA AppliCAntS in indiA
62%mAle
38%femAle
leiSure
68%Solo
14%BuSineSS
18%
customeR demogRaPhy
* S
tatis
tics
to v
ary
from
reg
ion
to r
egio
n
8
key FactsUniqUe advantage
A go-to publication, compass encompasses all the information needed for visa application process
along with engaging travel, lifestyle, fashion reads written by the leading travel writers and world-
class photographers. The content also contains regular interviews with ambassadors, Tourism
Representatives of countries as well as destination reports and travel tips.
Frequency Bi-monthly (6 issues a year)
Reach Over 4.2 million annual applicants in India.
Language English
PLATFORM .....................................................................Premium
EXPOSURE ...................................................................... National
ENVIRONMENT.............................................. Captive & Engaged
REACH .................................................................. Non-Duplicated
AUDIENCE ...................................................................... Relevant
READER PROFILE ............................................................Affluent
TRAVEL BY READER ..................................................Guaranteed
DISTRIBUTION .....................................................Complimentary
Circulation At more than 400 VFS Global visa application centres in 18 cities across India and 12 Vasco Centres.
the magazine
Print Run 150,000 copies per issue
9
moSt populAr deStinAtionS for viSA AppliCAntS in indiA
AVERAGE TIME SPENTpremium lounGe /
StAndArd WAitinG AreA
45UP TO
minS
captive aUdience aFFlUent
inFlUencersrelevant
visa applicants spend considerable time in premium lounges and
standard waiting areas awaiting their turn at the application counter.
visa applicants tend to have a higher disposable income and
are always ready to spend more money during their travel.
visa applicants (who usually travel aboard frequently) are key
influencers among their peer group.
Be it for leisure, Business or education, this target group is constituted from
across varied demographics.
Australia united Kingdom China Switzerland malaysia thailandfrance Germany uSA Canada
comPass ReadeR PRoFile
10
Non-Bleed Ad DimensionsW x H (cm) W x H (mm)
Full page 17.7 x 24.5 177 x 245
Double Spread 37.4 x 24.5 374 x 245
Magazine Dimensions/ Bleed AdW x H (cm) W x H (mm)
Magazine Size: 19.7 x 26.5 197 x 265
Live/Safe Area (FPC): 17.7 x 24.5 177 x 245
Double spread ad 39.4 x 26.5 394 x 265
Ad Creative DeadlinesIssue Deadline
Apr-May, 2018 15 March
June-July, 2018 15 May
Aug-Sep, 2018 15 July
Oct-Nov, 2018 15 Sept
…and similarly for all successive months
Rate CardSpecifications Rate Card in INR Rate Card in USD
Full Page Colour (FPC) 5,20,000 8,000
Double Spread (DPS) 9,10,000 14,000
Reverse Gatefold (DPS) 13,00,000 20,000
Inside Front Cover (DPS) 11,70,000 18,000
Inside Front Cover/1st Page 7,80,000 12,000
Inside Back Cover 6,50,000 10,000
Outside Back Cover 9,10,000 14,000
Magazine Size: 19.7 cm x 26.5 cm 197 mm x 265 mmLive/Safe Area: 17.7 cm x 24.5 cm 177 mm x 245 mmBleed size: Magazine size + 3 mm
PAGE BLEEDS:
• 3 mm on all sides for a total document size of 197 mm wide x 265 mm high.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a total document size of 197 mm wide x 265 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.
• Please do not place logos, legal disclaimers or other critical information outside live area.
• Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
• The ad should be provided in the PDF and ePS format only.
Terms & Conditions• Advertisement rate excludes any taxes, charges or any
production costs.
• Advertisement/Space is subject to space availability.
• All ads are subject to review and acceptance by VFS Global and client government.
• All advertisements to be featured needs to be created in a manner that it displays its products or services on neutral grounds from user perspective.
• VFS Global and its associated will not authorise or endorse any communication or content.
• No advertising for gambling, prescription drugs, tobacco, religion, politics, guns or sexually explicit themes will be accepted.
• VFS Global and its associated reserves the right to reject creative or request revision if the content or design of the advertisement deems to be unsuitable for the site or negatively impact user experience.
• Advertisements cannot mislead any customers or users.
• VFS Global nor its officers, employees, agents shall have any responsibility or liability of any nature whatsoever for these other third-party websites or any information contained in them.
• Material should be submitted at least 15 working days prior to give sufficient time to carry out acceptance tests & sign-offs.
Live/Safe Area Bleed
+3m
m b
leed
+3mm bleed
+3mm bleed
197 mm (w) x 265 mm (h)
Magazine Size197 mm (w) x 265 mm (h)
177 mm (w) x 245 mm (h)
+3m
m b
leed
TECH SPECS & RATE CARD
11
InTernATIonAL repreSenTATIon
norTH AMerICA canada | Wayne Saint John |
the new Base, tel: +141 63631388,
europe
France | nicolas devos |
imm international, tel: +331 40137905,
london | david Simpson |
Simpson media ltd, tel: +44 79 00885456
switzerland | nathalie dupuy |
imm international, tel: +412 23108051,
turkey | tan Bilge | media ltd.,
tel: +90 212 2758433,
FAr eAST
Hong kong/indonesia | peter Jeffery |
Asian integrated media ltd. tel +852 39106388
Japan | michiko Kawano |
pacific Business inc, tel: +813 36616138
Malaysia | Shallie Cheng |
mind Sense Sdn.Bhd., tel: +601 22873092
south korea | Jung-Won Suh |
Sinsegi media inc. tel: +82 27858222
thailand | Stephen marsh |
media representation international
tel: +66 22042699, [email protected]
AuSTrALIA
sydney | Charlton d’Silva |
publisher’s internationalé, tel: +612 92523476
BAHrAIn
Maxposure Marketing services Wll Suite no. 652, 6th floor, the lounge
Serviced offices, Building 247, road no. 1704, diplomatic Area, p.o.Box 11409,
manama, Bahrain, tel: +973 17518793
mob: +973 37778537, +973 37161313 e-mail: [email protected]
uSA
Maxposure Media group llc 22 Jericho turnpike, Suite 108, mineola,
new york 11501
phone: +1 646 3672 916 e-mail: [email protected]
SIngApore
Maxposure global pte ltd 51 Goldhill plaza, #07-10/11,
Singapore 308900, tel: +65 31632622
email: [email protected]
BAngLADeSH
subcontinental Media pvt ltd profficio 2nd floor, 4 mohakhali Commercial
Area, dhaka 1212, Bangladesh, tel: +880 1862260427
email: [email protected]
India MAXPOSURE MEDIA GROUP (I) PVT LTD
#TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III,
New Delhi-110020, India, Tel: +91 11 43011111, Fax: +91 11 43011199www.maxposuremedia.com
uAeMAXPOSURE ARABIA FZ LLC
Dubai Media City, Building No. 8, Ground Floor, Premises No. EO10,
P. O. Box 502068, Dubai, UAE, Tel: + 971 44310793
Email: [email protected]
Maxposure Media Group
the PublisheR
MAXpoSure InDIA oFFICeS
ahmedabad | 4, megabyte Business Centre,
navrang Building, opp Samsung Showroom,
Swastik Char rasta, C.G.road Ahmedabad-380009
tel: +91 79 40193627
Bengaluru | 409, A Wing, 4th floor, mittal towers
mG road, Bengaluru, Karnataka - 560001
tel: +91 80 40921037-38
chandigarh | SCo no. 866, 2nd floor, office no.
18, nAC manimajra, Chandigarh-160101
tel: +91 0172 4665839
chennai | 2nd floor, X-42, Sindur Shopping
Centre, 2nd Avenue road, Chennai-600040 tel: +91
44 42015684
Hyderabad | 1-11-222/2, Ground floor,
Street no. 4, Gurumurthy lane, Begumpet,
hyderabad-500016, tel: +91 40 40021545
indore | 7/1, 409, 4th floor, ratan mani Complex,
opposite inter Star Showroom,
new palasia, indore-452001
tel: +91 731 4248881
Jaipur | Shop no.B-18, hotel Arco palace,
opp. metro Station, Sindhi Camp Station
road, Jaipur-302001
tel: +91 141 4047655
kolkata | dpS Corporate Club, 1st floor, 9A,
Sebak Baidya Street, Kolkata-700029
tel: +91 33 40680111
Mumbai | omkar - the Summit Business Bay
7th floor, unit no.716, Chakala, Andheri Kurla
road, Behind Gurunanak petrol pump, Andheri
(east), mumbai - 400093, tel: +91 22 61991111
raipur | magnetto offizo, office no.546,
5th floor, magnetto the mall, G.e.road, labhandi,
raipur, tel: +91 771 4264571
12