provider for serious firearms enthusiasts, …...2018 media kit. athlon outdoors is the leading...

2 0 1 8 M E D I A K I T

ATHLON OUTDOORS IS THE LEADING CONTENT PROVIDER FOR SERIOUS FIREARMS ENTHUSIASTS, OUTDOORSMEN, SURVIVALISTS AND THE SELF-RELIANT.

WE HAVE THE MOST ENGAGED FIREARM & SELF-RELIANCE AUDIENCE IN THE MARKET. OUR WEBSITE AUDIENCES CONSUME DOUBLE THE CONTENT COMPARED TO OUR COMPETITORS.

FED BY 21 TITLES 44 MAGAZINE ISSUES, 4 DIGITAL NETWORKS AND MORE THAN A DOZEN SOCIAL MEDIA CHANNELS WITH EXTENSIVE ORIGINAL CONTENT, ATHLON OUTDOORS DELIVERS MAXIMUM COVERAGE WITH UNMATCHED EXPERTISE.

SOURCE:GOOGLEANALYTICS– JULY2016toJUNE2017

DIGITALPAGE VIEWS

ANNUALLY

TOTALAUDIENCE

AMERICA’S NO. 1 FIREARMS MEDIA COMPANY

MAGAZINETITLES

ANNUALISSUES

TOTALPRINT AUDIENCE

DIGITALMONTHLY UNIQUES

21 TITLES – 44 ISSUES• UPDATED AND IMPROVED PRINT LINE UP• CONSOLIDATED BRANDING• WEBSITE NETWORK REDESIGN• NEW! BALLISTICMAG.COM• VIDEO PRODUCTION AND PROGRAMMING

7NEW TITLES

N E T W O R K N E T W O R K

A L L N E W

THE NEW ATHLON OUTDOORSALIGNED AND INTEGRATED, POWERFUL BRANDING AND EFFICIENT AUDIENCE DELIVERY

MAGAZINE TITLESTactical LifeTL Black GunsTL Gun AnnualTL StealthAR Rifleman Modern Guns & HuntingThe Complete Book of ReloadingMagnum: Best of Athlon OutdoorsGuns of the Old West

AO SOCIALInstagram:Athlonoutdoors.comTwitter: Athlonoutdoors.com

MAGAZINE TITLESBallisticBallistic Long Range PrecisionBallistic Best

WEBSITETactical-Life.com

SOCIALFacebook:Tactical-Life.comGuns of the Old WestTwitter: Tactical-Life.com

WEBSITEBallisticMag.com

SOCIALFacebook:Ballistic Magazine

N E T W O R K

MAGAZINE TITLESPersonal Defense WorldPDW Gun Buyer’s AnnualPDW First Time Gun Buyer’s GuideCombat HandgunsConcealed Carry

N E T W O R K

MAGAZINE TITLESSurvivor’s EdgeSE Gear GuideSE Survivorman HandbookThe New PioneerAmerican Frontiersman

WEBSITEPersonaldefenseworld.com

SOCIALFacebook:Personaldefenseworld.comCombat HandgunsTwitter: Personaldefenseworld.com

WEBSITERealworldsurvivor.com

SOCIALFacebook:Realworldsurvivor.comTwitter: Realworldsurvivor.com

N E T W O R K N E T W O R K N E T W O R K

A L L N E W

PRINTNUMBER OF TITLES: 16NUMBER OF ISSUES: 32TOTAL PRINT AUDIENCE: 15,280,000

DIGITALMONTHLY UNIQUES: 1.26+ MM ANNUAL PAGE VIEWS: 141.5 MM SOCIAL: 526,147


S U R V I V A L T I T L E S N O T I N C L U D E D

100% ORGANIC TRAFFIC

3 FIREARM NETWORKS

N E T W O R K

NUMBER OFISSUES: 14TACTICAL-LIFEQUATERLY+ 3 BRANDED SIPS: 7

ANNUAL SIPS: 3GUNSOFTHEOLDWESTQUATERLY 4

TOTALPRINTAUDIENCE REACH: 5,100,000AVG.MONTHLYUNIQUES: 707K+

ANNUALPAGEVIEWS: 65.5MMSOCIAL: 130,330

With a heavy slant on showcasing battle-proven weapons and gear with “been there, done that” warriors and trainers, Tactical Weapons truly is the definitive source for all things tactical.

TITLE SPACE CLOSE MATERIAL CLOSE ON SALE

MAY/JUN 1/30/18 2/6/18 3/30/18AUG/SEP 4/24/18 5/1/18 6/12/18NOV/DEC 7/24/18 7/31/18 9/11/18FEB/MAR 10/9/18 10/16/18 11/27/18

QUARTERLY

(QUARTERY)

TACTICAL WEAPONS RENAMED TACTICAL LIFE

BRANDED ANNUALTL BLACK GUNS 6/19/18 6/26/18 8/7/18TL GUN ANNUAL 7/3/18 7/10/18 8/21/18

TL STEALTH 9/18/18 9/25/18 11/06/18

FULLPAGE 2/3PAGE 1/2PAGE 1/3PAGE 1/4PAGE 1/6PAGE 1/12PAGE BACKCOVER COVER 2 OR 3$6,000 4,221 $3,450 $2,597 $2,175 $1,854 $1,370 $7,500 $6,900

CIRCULATION80K

Next-generation precision rifles, carbines, bullpups and multi-caliber AR systems—along with the latest optics, lights, suppressors, rails, grips and field gear—are highlighted in this power-packed annual. Besides getting first looks at the latest guns and gear, Black Gunscontributors share a plethora of CQB and long-range shooting tips.

SPACE CLOSE MATERIAL CLOSE ON SALE

6/19/18 6/26/18 8/7/18

CIRCULATION190K

ANNUAL – EXTENDED NEWSSTAND


TL GUN ANNUAL 7/3/18 7/10/18 8/21/18

TL STEALTH 9/18/18 9/25/18 11/06/18


BRANDED ANNUAL

Headlining Athlon Outdoors’ family of buyer’s guide annuals, Gun Annual is packed with 180 pages of gun reviews and complete buyer’s guides for shotguns, handguns and rifles for sport and defense. Other annuals include: The Complete Book Of Revolvers, Handguns Buyer’s Guide, The Complete Book Of Guns, The Best Of Combat Handguns, The Complete Reloader and more.

TACTICAL LIFE GUN ANNUAL

CIRCULATION80K

The editors of Tactical Life magazine are proud to present the premier annual edition of Stealth magazine—a 128-page blend of lifestyle, cool, covert and cutting-edge technology for the firearms enthusiast. An eclectic mix of military and civilian gadgetry that are mysterious and subject to misinformation in the public’s view. Stealthreaders will soak up the five main areas of coverage: night vision, suppressors, weapons systems, essential accessories, and tools applications.

TACTICAL LIFE STEALTH

CIRCULATION80K


FULLPAGE 2/3PAGE 1/2PAGE 1/3PAGE 1/4PAGE 1/6PAGE 1/12PAGE BACKCOVER COVER 2 OR 3$4,500 $3,166 $2,588 $1,948 $1,631 $1,391 $1,027 $5,625 $5,175

SPECIAL INTEREST ANNUAL

Wildcatters,hunters—shootersofalltypes—enjoyanannualcollectionofhand-loadingtips,newproductsandrecipesforsuccess.


9/11/18 9/18/18 10/30/18CIRCULATION

95K

The first of its kind, AR Rifleman Modern Guns & Hunting is completely dedicated to the millions of forward-thinking AR and “black gun” owners and outdoorsmen who are buying, building, modifying and utilizing these rifles and pistols for hunting, competition, self-defense and the pure enjoyment of emptying 30-round magazines.

10/30/18 11/6/18 12/18/18


SPECIAL INTEREST ANNUALCIRCULATION

95K


Bringing together leading magazines Ballistic, Tactical Weapons, Combat Handguns, Survivor’s Edge, Concealed Carry Handguns and Personal & Home Defense, this 180-page Best Of Athlon Outdoors MAGNUM ISSUE combines the very best print content of the past year.

Packed with compelling stories, gear reviews and photography from the most well-respected writers, photographers and editors in the shooting industry, The Best of Athlon Outdoors MAGNUM ISSUE is a unique and unprecedented literary giant in the world of shooting sports.

But that’s not all. Go online to find dovetailed content, The Best of The Web, from Athlon Outdoors’ online community at tactical-life.com, personaldefenseworld.com and realworldsurvivor.com

10/16/18 10/23/18 12/04/18SPACE CLOSE MATERIAL CLOSE ON SALE

SPECIAL INTEREST ANNUAL

THE ULTIMATE BEST OF THE BEST!

CIRCULATION115K


The Old West—with a perfect blend of classic firepower, legendary characters of the time, holsters, knives and Cowboy ActionShooting—comes alive again in each quarterly issue of Guns Of The Old West. Warning: Only die-hard enthusiasts should dare to join the party!

FULLPAGE 2/3PAGE 1/2PAGE 1/3PAGE 1/4PAGE 1/6PAGE 1/12PAGE BACKCOVER COVER 2 OR 3$4,000 $2,814 $2,300 $1,732 $1,450 $1,236 $913 $5,000 $4,600


SPRING 1/2/18 1/9/18 2/20/18SUMMER 4/3/18 4/10/18 5/22/18

FALL 7/3/18 7/10/18 8/21/18WINTER ‘19 9/25/18 10/2/18 11/13/18

QUARTERLY

CIRCULATION75K

GENDERMALE: 95%FEMALE: 5%

AGE18-24: 14%25-34: 28%35-44: 23%45-54: 19%55-64: 11%65-PLUS: 5%

MONTHLY UNIQUES: 707K+ ANNUAL PAGE VIEWS: 65.5MM +AVG TIME SPENT: 2:03AVG PAGES PER SESSION: 5.28SOCIAL:130,330


Developed for serious shooters including law enforcement and military personnel, the Tactical-LifeNetwork delivers cutting-edge information, trends, firearms and gear reviews, photo galleries, expert tips, and broadcast-quality videos for firearms shooters of all levels.

TACTICAL-LIFE.COM

NUMBER OFISSUES: 12COMBAT HANDGUNS BI-MONTHLY: 6

PERSONAL DEFENSE WORLD BI-ANNUAL + 2 SIPS: 4CONCEALED CARRY BI-ANNUAL 2TOTALPRINTAUDIENCE REACH: 6,480,000

AVG.MONTHLYUNIQUES: 554K+ANNUALPAGEVIEWS: 76MM+

SOCIAL: 390,996

N E T W O R K

COMBAT HANDGUNS38TH ANNIVERSARY

For 38 years, Combat Handguns has remained the most trusted source for coverage on the newest guns, the classics, gear, and skillsets for sport and personal-defense.

To celebrate our 38th anniversary year, we’ll produce a series of stories on the venerable .38 caliber!

TITLE SPACE CLOSE MATERIAL CLOSE ON SALEMAY/JUN 1/23/18 1/30/18 3/13/18JUL/AUG 3/20/18 3/27/18 5/8/18SEP/OCT 5/15/18 5/22/18 7/3/18NOV/DEC 7/17/18 7/24/18 9/4/18JAN/FEB 9/11/18 9/18/18 10/30/18MAR/APR 11/6/18 11/13/18 12/25/18

BI-MONTHLY


CIRCULATION80K

BRANDED SIP• PERSONAL DEFENSE WORLD GUN BUYER’S ANNUAL

NEW TITLE – BRANDED SIP• PERSONAL DEFENSE WORLD FIRST TIME GUN BUYER’S GUIDE

PDW WIN/SPR 2/20/18 2/27/18 4/10/18

PDW SUM/FAL 8/28/18 9/4/18 10/16/18

BI-ANNUAL – EXTENDED NEWSSTAND

“Prepare, Protect, Prevail,” PHD’s team of expert contributors is dedicated to delivering easy-to-digest content—both skills and the latest hardware—that can save you and your familyduring these dangerous times. Ensure you won’t be a victim.

PERSONAL & HOME DEFENSE RENAMED PERSONAL DEFENSE WORLD

PDW 1ST TIME BUYER 2/6/18 2/13/18 3/27/18

PDW GB ANNUAL 10/2/18 10/918 11/20/18

BRANDED ANNUAL – EXTENDED NEWSSTAND



(BI-ANNUAL)CIRCULATION

190K


1ST TIME BUYER 2/6/18 2/13/18 3/27/18

GB ANNUAL 10/2/18 10/918 11/20/18


BRANDED ANNUAL – EXTENDED NEWSSTAND

Athlon Outdoors’ Gun Buyer’s Annual ispacked with 176 pages of reviews of the latest guns and gear on the market. A great value for sportsman and general shooting enthusiasts alike. Comprehensive firearms buyer’s guide adds great value.

PERSONAL DEFENSE WORLD GUN BUYER’S ANNUAL

Athlon Outdoors’ Gun Buyer’s Guide ispacked with 176 pages of reviews of the latest firepower along with shooting strategies and more. The complete buyer’s guide for all types of firearms makes this title perfect for today’s shooter.

PERSONAL DEFENSE WORLD 1ST TIME GUN BUYER’S GUIDE

CIRCULATION190K

CIRCULATION190K


2/13/18 2/20/18 4/3/18

7/17/18 7/24/18 9/4/18


BI-ANNUAL– EXTENDED NEWSSTAND

Formidable sidearms, the latest in everyday-carry gear and shooting skills take center stage in this biannual publication brought to you by the editors of Combat Handguns magazine.

CONCEALED CARRY

CIRCULATION190K



AGE18-24: 12%25-34: 24%35-44: 21%45-54: 19%55-64: 15%65-PLUS: 9%

AVG. MONTHLY UNIQUES: 554K+ ANNUAL PAGE VIEWS: 76MM +AVG TIME SPENT: 2:18AVG PAGES PER SESSION: 7.92SOCIAL:390,996


Offering shooters a clear and concise guide to the latest firearms and equipment, proven techniques to keep themselves and their familes protected, compelling stories of self-defense, and instruction from some of the most experienced and battle-ready experts in the firearms world.

PERSONALDEFENSEWORLD.COM

N E T W O R K

A L L N E W

QUARTERLY +2 NEW BALLISTIC BRANDED ANNUALS NEW BALLISTICMAG.COM

Ballistic gives readers the ultimate backstage pass to the world of firepower while heavily showcasing the lifestyles of today’s shooters. This premium, large-format publication is designed to educate, prepare and entertain shooters of all experience levels.


NEW TITLES - BRANDED SIPS• BALLISTIC’S LONG RANGE PERCISION• BALLISTIC’S BEST


SUMMER 2/27/18 3/6/18 4/17/18FALL 5/22/18 5/29/18 7/10/18

WINTER 8/21/18 8/20/18 10/9/18SPRING 11/13/18 11/20/18 1/1/19

QUARTERLY

BALLISTIC

CIRCULATION150K

(QUARTERLY) LRP 1/9/18 1/16/18 2/27/18BEST 3/13/18 3/20/18 5/1/18


The premier issue of Long Range Precision, is a 128-page annual completely dedicated to precision rifle shooting. Reaching way downrange with precision rifles, optics, ammo is an addiction to thousands of hardcore shooting enthusiasts. Ballistic Long Range Precision is primed to feed that addiction with pages packed with the latest guns, loads, accessories—and most importantly—skills that put lead dead on target.


LRP 1/9/18 1/16/18 2/27/18BEST 3/13/18 3/20/18 5/1/18

BALLISTIC’S LONG RANGE PERCISION

CIRCULATION175K

Ballistic’s Best Awards were created to be the most prestigious honor in the firearms world. The premier issue, unveiling the winners in May 2018, is a large-format, 180-page beast of a book destined to become the most sought-after magazine in the shooting sports industry.

Products recognized in Ballistic’s Best must meet the demanding criteria and testing protocols of Ballistic’s content creators and a panel of the leading shooting experts. Interactive, the magazine will dovetail with Athlon Outdoors’ digital audiences to vote on guns, gear and manufacturers that have earned the right to be called Ballistic’s Best.

BALLISTIC’S BEST

CIRCULATION150K

BRANDED ANNUAL


Our Ballistic fans are ready for their own network. Ballisticmag.com is the ultimate backstage pass to the world of firepower! This ultra premium website delivers the shooting lifestyle with provocative photography and content, once-in-a-lifetime experiences, high-profile personalities, and compelling video series.

BALLISTICMAG.COM

NUMBER OFISSUES: 12SURVIVOR’S EDGE QUARTERLY + 2 SIPS 6

THE NEW PIONEER QUARTERLY : 4NEW FRONTIER’S MAN BI-ANNUAL 2

TOTALPRINTAUDIENCE REACH: 10,000,000AVG.MONTHLYUNIQUES: 498K+

ANNUALPAGEVIEWS: 6MMSOCIAL: 62,472

N E T W O R K

FULLPAGE 2/3PAGE 1/2PAGE 1/3PAGE 1/4PAGE 1/6PAGE 1/12PAGE BACKCOVER COVER 2 OR 3$6,950 $4,889 $3,996 $3,009 $2,519 $2148 $1,586 $8,688 $7,993

From urban or rural disaster prepping and off-grid living to primitive survival methods, bug-out vehicles, personal-defense firearms, blades and fighting tactics, Survivor’s Edge quarterly will have you living in a 24/7/365 state of full readiness.

NEW TITLE - BRANDED SIP• SURVIVOR’S EDGE GEAR GUIDE• SURVIVOR’S EDGE SURVIVORMAN HANDBOOK WITH LES STROUD


SUMMER 2/3/18 2/20/18 4/3/18FALL 5/15/18 5/22/18 7/3/18

WINTER ‘19 8/14/18 8/21/18 10/2/18SPRING ‘19 11/13/18 11/20/18 1/1/19

QUARTERLY

SURVIVOR’S EDGE

CIRCULATION175K

(QUARTERLY)

SIP SPACE CLOSE MATERIAL CLOSE ON SALE

SE-GG 4/10/18 4/17/18 5/29/18SE-SH 5/1/18 5/22/18 7/03/18

BRANDED ANNUAL

World-renowned survivalist, Les Stroud takes center stage on the 132-page special edition called Survivorman Handbook. Stroud and the editors of Survivor’s Edge magazine blend critical survival know-how from Stroud’s 20-plus years as a wilderness guide, survival instructor, host of Survivorman television series and Stroud’s top-selling survival manuals plus stories that will appear in print for the first time.

Survivorman Handbook is the latest go-to source for successfully taking on life in the wild, surviving urban disasters, and thriving in the outdoors, whether a camping trip or a true survival situation.

SURVIVOR’S EDGE SURVIVORMAN HANDBOOK WITH LES STROUD

CIRCULATION175K

Survivor’s Edge magazine is ready to deliver the most comprehensive new product guide in the survival, prepper and self-reliance markets.

Survivor’s Edge Top Gear Guide’s 132 pages will be packed with new rifles and trail pistols, fire starters, camping supplies, shelter and sleep systems, water purifiers, blades, axes, lights, lanterns, MREs and so much more. Plus, our stable of expert content creators will share hard-learned skillsets to help readers build the confidence for surviving no matter the crisis at hand.

SURVIVOR’S EDGE GEAR GUIDE

CIRCULATION175K


SE-GG 4/10/18 4/17/18 5/29/18SE-SHLS 5/1/18 5/22/18 7/03/18

BRANDED ANNUAL

FULLPAGE 2/3PAGE 1/2PAGE 1/3PAGE 1/4PAGE 1/6PAGE 1/12PAGE BACKCOVER COVER 2 OR 3$6,950 $4,889 $3,996 $3,009 $2,519 $2148 $1,586 $8,688 $7,993

“The Complete Guide to Self-Reliant Living,” The New Pioneer inspires and teaches with DIY projects and lessons learned from those who have made their “back to the land” dreams come true. Filled with stories and tips on mini-farming, small livestock, land management, energy independence, tools and off-grid living.



SUMMER 3/13/18 3/20/18 5/1/18FALL 6/12/18 6/19/18 7/31/18

WINTER ‘19 8/21/18 8/28/18 10/9/18SPRING ‘19 11/27/18 12/4/18 1/15/18

QUARTERLY

THE NEW PIONEER

CIRCULATION250K

Get ready for a modern-day rendezvous where the trade blanket is covered with practical, primitive survival tips, blackpowder shooting gear, DIY projects and backwoods adventure guides. Nourish and release your inner mountain man with this fan-favorite biannual publication.


AMERICAN FRONTIERSMAN

5/8/18 5/15/18 6/26/18

10/23/18 10/30/18 12/11/18


BI-ANNUAL

CIRCULATION225K


AGE18-24: 14%25-34: 25%35-44: 22%45-54: 19%55-64: 14%65-PLUS: 6%

AVG. MONTHLY UNIQUES: 498K+ ANNUAL PAGE VIEWS: 6MM +AVG TIME SPENT: 2:03AVG PAGES PER SESSION: 5.88SOCIAL:62,472


In-depth coverage on survival, self-reliant living, self-defense skills, and the online home of Survivor’s Edge, The New Pioneer, and American Frontiersman magazines. Tips and resources on how to “stay alive and thrive” in the face of disaster or while living off the land, plus tales of survival and how-to guides inspired by real-life events.

BANNER ADS:• SITE SECTION SPONSORSHIPS – 100% SOV OF AN AD PLACEMENT FOR A SET PERIOD• TARGETED AD UNITS – DEMOGRAPHIC OR CONTEXTUALLY TARGETED• RICH MEDIA AD UNITS – RISING STAR AND :15 IN-AD VIDEO OR ANIMATIONNOTE: ALL 300X250 BANNER ADS HAVE A PREMIUM OPTION TO UPGRADE TO A 300X600 AD SIZE AND 728X90 UPGRADE TO 970X90.

EDITORIAL SPONSORSHIPS:• OFFERED ONLY AT THE DISCRETION OF EDITORIAL – OPPORTUNITIES WILL BE SHARED BY YOUR

REP• PRODUCT INTEGRATION, BRANDING AND MEDIA PACKAGES WILL VARY

NATIVE AD UNITS:• ARTICLE HEADLINE AND ARTICLE PAGE (TEXT, PHOTOS, VIDEOS AND SOCIAL SHARE LINKS)• IN-CONTENT VIDEO• IN-CONTENT EXPANDABLE VIDEO

E-NEWSLETTERS: (MORE OPTIONS COMING SOON)

• PARTNERSHIP CO-BRANDING AND GIVEAWAY OPPORTUNITY

CUSTOM CREATION:• SWEEPSTAKES MANAGEMENT AND PROMOTION• CONTENT CREATION: ARTICLES, VIDEOS AND/OR PHOTOS GALLERIES• APP DEVELOPMENT, AUGMENTED REALITY, VIRTUAL REALITY AND GAMING

Athlon Outdoors’ publishing expertise is unmatched in the firearm category. Partnered with AMG/Parade’s strength in distribution, Athlon Outdoors has the unique ability to pass along competitive efficiencies to our partners.

3 STYLE/SIZE OPTIONS • BALLISTIC – 136 PAGES• TACTICAL LIFE – 128 PAGES• COMBAT HANDGUNS – 96 PAGES

INCLUDES:• CONTENT• PHOTOGRAPHY• DESIGN/LAYOUT • PREPRODUCTION AND PRODUCTION

• Athlon Outdoors responsible for all printing and distribution and manages/retains newsstand revenue

• BROADCASTQUALITY• FIREARMAUDIENCEEXPERTS• STATEOFTHEARTEQUIPMENTANDTECHNIQUES• EDITORIALFIREARMEXPERTISE• DISTRIBUTIONATSCALEORTARGETED

HOW IT WORKS• Tell us what products or type of video you’d like produced• OR, describe your marketing goals, strategies, product(s), message

and target audience and we’ll create concepts• Send the product to our production studios• We film and edit at one of our studios• We distribute across our digital platforms • You receive finished, broadcast-quality video available for any use

– your website, sales tools, annual meetings, commercials, etc.

WHY ATHLON OUTDOORS ?

• 55%OFPEOPLEWATCHVIDEOONLINEEVERYDAY• BY2020VIDEOWILLBE82%OFALLONLINETRAFFIC• 10XsMORELIKELYTOENGAGE,SHARE,COMMENT• BY2019WILLBE80%OFALLINETERNETCONSUMERTRAFFIC• DISTRIBUTIONATSCALEORTARGETED

WHY VIDEO?MORE VIDEO CONTENT IS UPLOADED IN 30 DAYS THAN THE MAJOR U.S. TELEVISION NETWORKS HAVE CREATED IN 30 YEARS.

AARON BARRUGA’S FRONT LINES FORMER SPECIAL OPERATOR, AARON BARRUGA, DIVES INTO SOME OF THE MOST DANGEROUS PLACES ON EARTH, PROVIDING A RAW AND REAL LOOK AT CONFLICT IN ACTION: ”CHIRAQ” – INNERCITY CHICAGO WITH POLICE AND SWAT TEAMS; US-MEXICO BORDER PATROLS; MOSUL, EMBEDDED WITH KURD FIGHTERS, UKRAINE, VENEZUELA AND MORE.

MEDIA: AN ONGOING SERIES OF BROADCAST QUALITY VIDEO, WRITTEN ARTICLES, DIRECT AND LIVE FEEDS FROM THE FRONT LINES.

VARIOUS SPONSORSHIPS AVAILABLE.

1866

2013

673 713

356

191285

429

260

500

1000

1500

2000

2500

AthlonOutdoors

OSG NRA OutdoorHub Recoil CarbonTV FMG F+W Engaged

Visitors(000)

SOURCE:SIMILARWEB.COM– JULY2017

NearlyTopsinVisitors!And100%Organic- Nopurchasedtraffic!

106

42

134

48

90

150

38

68

00

20

40

60

80

100

120

140

160

AthlonOutdoors


Second

s

AvgTimeSpent


AthlonOutdoorsloyalandengagedaudienceranksTop3intimespent!


#1inTotalTimeSpentwhencombiningscaleandengagement

2729.50

1109.50 1154.63

478.40361.50 337.50

109.57 49.87 0.000.00

500.00

1000.00

1500.00

2000.00

2500.00

3000.00

AthlonOutdoors


Minutes

TOTALTimeSpentAVGTIMESPENT*VISITORS

4.65

1.34

2.26

1.92

1.56

2.04 2.05

1.51

1.02

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

AthlonOutdoors


Pages

AvgPages/Session


#1 inPageViews!AthlonOutdoors’audienceconsumesnearlyDOUBLEthepagesasourclosestcompetitor!

32.28

59.03 58.77

38.9

52.53

40.91

47.87

60.44

45.74

0

10

20

30

40

50

60

70

AthlonOutdoors

OutdoorSportsmans

Group

Recoil CarbonTV OudoorHub FMG Engaged(LowSample- Unstable*)

F+W NRA

Percen

t

BounceRate


AthlonOutdoorshastheLowestBounceRate!

206472.9

87243.42 91702.98

35592.96 32595.36 29039.6411414.25

29819.7926.52

0

50000

100000

150000

200000

250000

AthlonOutdoors


EngagementQuotient(AVGTIMESPENT+AVGPAGEVIEWS/SESSION)*TOTALVISITORS


CombiningVisitorswithEngagement,AthlonOutdoorsDOMINATESDigitalFirearmsMedia!

SitesIncludedinComparativeData

Media Company/Network Firearm Related WebsitesAthlon Outdoors Tactical-life.com

Personaldefenseworld.comOutdoor Sportsman Group Gunsandammo.com

Rifleshootermag.comShootingtimes.comG&A HandgunFirearmsnews.com

Recoil Recoil.comOutdoor Hub Outdoorhub.comCarbonTV CarbonTV.comFMG Americanhandgunner.com

Shootingindustry.comGunsmagazine.com

Engaged Worldoffirepower.com(*Not enough data on available on other sites Gunworld.com, CCHMag.com, TacticalworldMag.com, HomeDefenderMag.com)

F+W GunDigest.comNRA NRA.org

ADVERTISING & SALES CONTACTS:

NORTHEAST & MID-ATLANTIC REGIONScott Buchmayr [email protected]

SOUTHEAST & UPPER MIDWEST REGIONAmos Crowley [email protected]

WESTERN REGIONScott J. Cherek [email protected]

MIDWEST/CENTRAL SOUTH REGIONDan Flavin [email protected]

SURVIVIAL & SELF RELIANCE [email protected]

DIRECT RESPONSE SALESJim [email protected]

MANAGEMENT & EDITORIAL CONTACTS:

VP/GROUP PUBLISHER & CONTENT DIRECTORNicholas S. Seifert [email protected]

EDITORIAL DIRECTORNino Bosaz [email protected]

EDITOR-IN-CHIEFLinus Cernauskas [email protected]

DIRECTOR OF DIGITAL CONTENTMatt [email protected]

DIRECTOR OF SALES DEVLOPMENT AND DIGITAL MARKETINGBrock [email protected]

provider for serious firearms enthusiasts, …...2018 media kit. athlon outdoors is the leading...

Documents