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Provided free, courtesy of 2 Create a Website
If you would like to share this book with your audience, please see
the terms and guidelines on this page.
Some recommendations include affiliate links, but only for products I
personally own and like.
2
Table of Contents
Websites for Outsourcing .............................................................. 3
Niche/Topic Research .................................................................... 4
Content Development .................................................................... 5
Ebook Creation and Promotion ...................................................... 6
Ebook Covers ................................................................................. 7
Video Production ........................................................................... 8
Graphic Creation, Logos and More ................................................. 9
Landing Pages .............................................................................. 11
Screen Recording Software .......................................................... 12
Email Newsletters ........................................................................ 13
Online Contests ............................................................................ 14
Forum Software ........................................................................... 15
Social Media & Promotion ........................................................... 16
Statistics and Tracking .................................................................. 18
Phone/Tablet Apps ...................................................................... 19
Blog Readers / RSS ....................................................................... 21
Ecommerce / Shopping Cart ........................................................ 22
WordPress Plugins – The Basics ................................................... 24
3
Websites for Outsourcing
Fiverr
Even though jobs only cost $5, you can still get some quality work
here. Great for smaller projects like images, banners, quick video
intros, headers and more.
Just be careful with larger projects (complete site designs, articles,
etc.) because you often get what you pay for.
Elance
A great site for outsourcing articles, web design, programming and
more.
Freelancer
One of the more popular freelancing services on the web. I’ve used
them quite a bit.
oDesk
Another place to find freelancers for web design, logos,
programming, article writing, and more.
TextBroker
A great resource for outsourcing content. You can even hire people
based on subject matter expertise. So if you have a site on makeup,
you can request an expert on this topic to write your article.
4
Niche/Topic Research
Google Trends
This is a fabulous free tool to check when you’re brainstorming for a
topic. Take a look at the search trends over the past several years.
Google Keyword Planner
A free tool to check search demand. Another goody for researching a
website niche.
Long Tail Pro
My favorite premium tool for finding long tail (less competitive)
keywords to rank for.
Market Samurai
Another premium keyword research tool. It’s a tad bit cumbersome
but the video training is very useful.
Keyword Niche Finder
Enter a keyword phrase and this tool will identify “profitable”
keyword groups you can target.
WordTracker
Another way to check search volume for various keywords.
Micro Niche Finder
Yet another keyword research tool that will help you discover
untapped or overlooked markets.
UbberSuggest
A free keyword tool to retrieve thousands of keyword ideas from real
user queries.
5
Content Development
OneLook
This tool is like a dictionary on steroids. It helps you find related
words based on various criteria. Very useful when looking for
alternative words in your copy.
Google Alerts
Be notified when new content launches related to the keywords you
specify. A great way to keep up with trends and content in your
niche.
Copyblogger
Some of the best content training on the Web exists at this one
website. Sign up for as much as you can.
WordCounter
Helps you count and spot overused words in your writing.
ClichéFinder
Find hidden clichés in your writing.
Imagination Prompt
Ever have trouble starting your content? This tool will give you a
prompt.
6
Ebook Creation and Promotion
MobiPocket
Turn your HTML files and images into an ebook in a flash.
Scrivener
Scrivener is a revolutionary tool that lets you create an ebook in a
variety of different formats. Here’s a great tutorial here.
Calibre
Convert your eBook into the Kindle format so you can sell it on
Amazon.
FreeMind
This tool helps you organize your thoughts and content for your book
through mind mapping.
Did You Know? No need for fancy tools to create an ebook. Microsoft Word (see video) and Pages (Mac) can get the job done easily by simply saving or exporting your file as a PDF. Just make sure you secure it. You can do this with Adobe Acrobat Professional or for free with PDFProtect.
eJunkie
A popular shopping cart solution for selling ebooks. Includes an
affiliate program for your fans to promote and recommend your
product.
Clickbank
Another shopping cart option for selling your ebook that includes an
affiliate program.
7
Ebook Covers
CoverActionPro
For Photoshop users only. Creates 3D covers and has an enormous
selection of cover styles. This is what I used for the cover of this
guide.
MyeCoverMaker
Offers free and paid designs.
EbookIndieCovers
Not only do they create ebook covers, but they also design banners
for Facebook and websites.
99designs
Create a contest for your ebook cover project and select the winning
design.
CustomeBookCover
Tres is an ebook cover artist who will design a custom cover for you.
Graphiczxdesigns
Get a pre-made or custom ebook cover design from GraphicZ X
Designs.
8
Video Production
iMovie
This software comes bundled with Mac computers. Includes a drag
and drop interface along with trailers.
Windows Movie Maker
Window’s free movie creation software that has made many
improvements over the years.
Adobe Premiere Elements
A premium movie editing software program by Adobe.
Final Cut Express and Pro
Apple’s premium movie editing software.
Flixpress
Affordable site for high quality intros.
Intromaker
Upload your logo and create an animated intro. Free and paid
options.
VideoHive
Video Hive has some reasonably priced intros, but you need Adobe
After Effects. This program is quite expensive but you can download
a free trial for 30 days.
Incompetech
A nice selection of royalty-free music you can use with your
commercial projects (i.e. YouTube)
9
Graphic Creation, Logos and More
Picmonkey
This tool is perfect for adding text to existing photos. Great for
Pinterest, blog post images, and more. Free and paid options.
Gimp.org
A decent, free alternative to Photoshop. Not as many features but it
gets the job done if you need to create fairly simple graphics.
CrowdSpring
Looking for a custom graphic? Name your price, work with dozens of
talented creatives and choose from an average of 100+ custom
designs. Money back guarantee.
Custom Fan Page Designs
Need an eye-catching Facebook cover design? This is the place to go!
LogoMyWay
Does your site need a professional logo? Run a contest for your
design. Set the prize amount (minimum $200), rank the entries and
select the winner.
PiktoChart
Create amazing infographics and share content in fun, creative ways.
Easel.ly
Create visual themes and infographics to share with your audience.
Uses drag and drop to make creation a breeze.
Infogr.am
Create charts and graphs to illustrate data and share them with your
followers. You can even embed the images into your content.
10
MorgueFile
A nice collection of royalty-free images that can be used on
commercial sites.
Stock.Xchng
Another site that provides free images for commercial use.
Note: Always read the terms of websites that offer “royalty-free
images.” Not all of them are for free for “commercial use.” PLEASE
READ THE FINE PRINT.
11
Landing Pages
Unbounce
A great tool to create and split test landing pages.
Optimizely
Another landing page solution that lets you track engagement, clicks,
conversions, sign ups, etc.
OptimizePress
A popular WordPress plugin for creating landing pages that convert.
Also includes a membership funnel.
Premise
StudioPress’ landing page and membership software.
Hubspot
Create custom, personalized landing pages to increase conversions.
Formstack
Build landing pages in a flash – no HTML knowledge required.
12
Screen Recording Software
Camtasia
A premium screen recording software that produces HD output.
Camstudio
This software doesn’t have all the bells and whistles of Camtasia, but
it’s still a great tool, especially for the price. It’s free!
Jing
Share images and short videos with this free screen capture tool. It’s
also free.
Screenr
This is a free, screen recording tool that can be used directly from the
web. No software to download.
Screenflow
A screen recording tool for Macs.
13
Email Newsletters
AWeber
One of the oldest and most reputable email marketing software
services. Starts at $19/month. You can sign up for a one month trial
for $1.
MailChimp
Another popular email newsletter service. It’s free for up to the first
2,000 subscribers, but cannot be used with affiliate marketing.
Constant Contact
A pretty user-friendly interface with a reasonable price.
GetResponse
In addition to offering a free trial, their service comes with a landing
page creator to help you obtain more leads.
InfusionSoft
Unlike the other options, this service also integrates ecommerce
solutions into your email marketing strategy. It’s like an all-in-one
sales machine.
Feedburner
This free, Google-owned tool sends out your new blog content to
email subscribers on schedule. However, you cannot use the service
for any other email campaigns.
FeedBlitz
With rumors of Feedburner losing support from Google, many have
switched to Feedblitz. This service is not free like Feedburner, but it
seems to provide more stability for the long run.
14
Online Contests
Rafflecopter
A fairly simple tool that allows you to run your contest on social
media and your website all at once.
Contest Domination
The biggest perk with this tool is there is a viral component that
rewards your participants for sharing the contest with their
followers.
PunchTab
Create rewards and loyalty by letting your visitors redeem points for
prizes.
ShortStack
An excellent tool for running contests on your Facebook page.
FanAppz
Grow your following and turn them into customers. FanAppz helps
you use social data insights to address your fans as individuals to
improve the targeting.
15
Forum Software
vBulletin
A premium forum script with a plethora of customization features.
Invision Power Board
Probably vBulletin’s closest competitor. It has a mobile-friendly
layout and wonderful support.
phpBB
A free forum script that often comes free with hosting plans. Installs
with one click from your hosting control panel.
SMF
Another free forum script you can setup easily through most hosting
control panels.
bbPress
Created by WordPress, this is a great option if you’re looking to
integrate your forum with your WP site.
16
Social Media & Promotion
Hootsuite
Schedule and manage all your social media promotions from this one
tool. Free and paid versions.
Buffer
Post to all your social media accounts (Facebook, Twitter, LinkedIn,
etc.) and track the results.
Commun.it
This Twitter-related service is not just about tweeting, but building
actual relationships with those who follow you.
Blog Engage
A social community for bloggers that helps build relationships and
traffic.
My Blog Guest
A community for guest bloggers and site owners to connect.
Viral Content Buzz
Earn credits for sharing other’s content and get your content shared
in return.
TweetAdder
Automate your Tweets, locate Twitter users who are relevant to your
site and manage more than one profile with one account.
Click To Tweet
A cool Twitter app that makes it easy for people to tweet pre-created
text about your content.
TweetDeck
My favorite desktop dashboard client for Twitter. Features multiple
account management, scheduled tweets and more.
17
CommentLuv
Encourage more engagement and social shares by offering incentives
to those who comment on your blog.
18
Statistics and Tracking
Google Analytics
This is one of the most comprehensive, free website tracking tools on
the web. Learn all about your visitor’s behaviors and set goals.
ClickTale
ClickTale doesn’t just track visitors but mouse moves, clicks, and
keystrokes so you can fully analyze how people behave on your
website.
Clicky
A solid, real-time tracking tool to help you analyze website
performance.
CrazyEgg
A very sophisticated tracking tool that reveals where in your page
people are likely to click and it gives you a heat map display.
Bitly
A URL shortening/redirection service that is perfect for posting links
on social media. Track the performance of everything you share.
Reinvigorate
Their service offers many of the same features above, but their
specialty is heat maps to help you understand more about visitor
behavior.
19
Phone/Tablet Apps
WordPress
A great free app for making quick content edits and approving
moderated comments.
G-Whizz
This is the one-stop app for everything Google. Includes Gmail,
Google+, Google Voice and more. It’s free!
HootSuite
This free app has a great user interface for managing all your social
media accounts.
Analytics Pro
This app is worth every cent. Easily check out all your site’s stats
thanks to this great user interface.
Evernote
Sync your notes across all your devices so you can access your data
anywhere. Another great freebie.
SimpleMind+
Turn your tablet into an electronic brainstorming device. A nice free,
tool to help you come up with ideas for your next blog post.
ForumRunner
If you run a forum (vBulletin, XenForo, myBB, and phpBB ), this app
will allow your visitors to access a user-friendly, mobile version of
your site. I’ve been using this for WebsiteBabble.com on both my
iPhone and iPad and I absolutely love it.
20
Garageband
Never worry about music copyrights again. Easily create your own
background music with the provided loops. No music arrangement
experience necessary. Great for creating video intros, jingles etc. See
my tutorial.
Instapaper Pro
This is a great app for when you’re going to be without Wi-Fi.
Download web pages and read them offline at a later date.
Dropbox
Install Dropbox and share your files across multiple devices (iPhone,
iPad, etc.) Free and paid options.
A free app that turns your social media news feed into an eye-
catching magazine layout.
21
Blog Readers / RSS These tools will help you follow your favorite blogs.
Feedly
Since the death of Google Reader, Feedly has been noted as a great
alternative. It also has a mobile app.
NewsBlur
Another RSS tool to keep up with the latest news and your favorite
blogs on the web.
NewsReader
A dashboard for all your apps, pics and tweets and a reader for all
your real-time articles and posts.
Rolio
An RSS reader that also supports Twitter and Facebook.
RSS Bot
A no-frills reader for Mac users.
FlowBot
A simple RSS reader that also shows updates from Twitter and
Facebook.
22
Ecommerce / Shopping Cart WooCommerce
A free, user-friendly plugin that allows you to setup a self-hosted
store. Integrates with PayPal.
iThemes Exchange
Another simple ecommerce plugin for selling goods from your site.
PayPal
One of the most popular payment processing services on the web.
It’s super simple to setup and integrates nicely with most ecommerce
WordPress plugins and software today.
Google Checkout/Wallet
Provides another payment option to offer your customers.
Shopify
A beginner-friendly option. Provides a secure shopping cart with
PayPal integration.
Volusion
An all-in-one shopping cart solution that offers a free trial.
Amazon S3
Cloud storage/hosting for your digital files. A great choice if you are
selling large files (video) and the customer needs to download them.
GumRoad
This is probably one of the easier options for selling digital goods. As
soon as your customer submits their payment, they are sent a link to
download their product.
23
eJunkie
A popular payment processor for digital goods. They also host your
digital files and don’t charge for bandwidth. A nice option if you are
selling larger files (video, etc.) They do have a 500 MB file size limit,
however.
Clickbank
Another payment processing service for digital goods. They will
direct customers to a download page, but you have to host the files
yourself.
24
WordPress Plugins – The Basics
There are literally thousands of WP plugins to choose from. It could
make your head spin! So I’ve hand-picked some of the basics you
may want to consider for starting out.
Yoast SEO
An SEO plugin is not going to impact your search engine rankings
much on its own, but it is great for making sure you have the basics
covered in terms of markup.
If your theme has SEO settings included (like StudioPress Themes), I
suggest just using that instead, but if it doesn’t, this is one of the best
options if you feel you must have an SEO plugin.
Sharebar
Adds a vertical floating bar alongside your content that includes the
most popular social media sharing buttons.
Contact Form 7
This is one of the most popular contact form plugins and it includes
numerous add-ons such as drop-down boxes, attachments and more.
Backup Buddy
One of the best backup solutions for WordPress websites. Sleep well
at night knowing your site is always fully backed up.
Google XML Sitemaps
This plugin creates a sitemap on the fly so the search engines can
index all your new content instantly.
Akismet
Keep spam at bay with this free plugin. While some spam may get
through, Akismet does a decent job of blocking most of it.
25
Max Blog Press Ninja
Instantly turn keywords on your pages into affiliate links and track
the results with this premium plugin. If you’d like a lower cost
option, try Pretty Link.
Facebook Like Box
Encourage your visitors to Like your Facebook page by displaying an
attractive fan box that includes photos of your existing fans.
Jetpack
Includes a plethora of tools such as site stats, social media sharing
integration, email subscriptions to blog posts, widgets and more. It is
like having multiple plugins in one.
iThemes
Want to sell something? Get your online store up and running with
this free, user-friendly ecommerce plugin.
Foobar
Add a customizable notification bar at the top of your WordPress
site. Great for advertising special offers, coupons, special events and
more.
EasyAzon
Chris Guthrie’s brilliant creation that lets you integrate Amazon
affiliate links right into your website without ever leaving the
WordPress admin area.
Thank you for downloading and I hope you found this useful. Feel free to share this resource guide with your followers. All I ask is that credit be given to 2CreateAWebSite.com. This guide may not be sold or bundled with goods for sale under any circumstances.
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