Welcome To Proven Winners®Proven Winners is the #1 brand and a worldwide network of leading plant producers.

n e t w o r k

WorldWide Proven Winners works with plant breeders from

around the globe, producing and marketing cutting edge, innovative plants for growers and consumers.

The Proven Winners network is organized by regions for the optimal coverage of markets. The PW regions are: Proven Winners north America Proven Winners europe Proven Winners south east Asia Proven Winners south Africa Aussie Winners Australiaeach region is an independent entity, but works closely together with all the other partners. Pro-duction facilities are located in california, new Hampshire, michigan, Germany, France, spain, Great Britain, Poland, italy, denmark, Japan, south Africa and Australia.

Why are Proven Winners Plants Better?Proven Winners works with plant breeders around the globe, bringing to the market the most cut-ting edge and innovative plants for growers and consumers. once a Proven Winners plant finds its way to the consumer, they fall in love! Proven Winners plants are: exclusive innovations Trialed and tested easy to grow and care for less susceptible to disease Available Worldwide

NORDICN U R S E R I E SF I N E S T N E W P L A N T S

PR

OPA

G AT O R S O F T H E W

ORLD' S

PROVEN WINNERS NORTH AMERICA

Head office111 E. Elm Street Suite D, Sycamore, IL 60178 Phone: 877 865 5818 www.provenwinners.com

Pleasant View Gardens7316 Pleasant Street Loudon, NH 03307 www.pwpvg.com

EuroAmerican Propagators32149 Aquaduct Road Bonsall, CA 92003 www.pweuro.com

Four Star Greenhouse1015 Indian Trail Carleton, MI 48117 www.pwfourstar.com

Walters Gardens1992 96th Avenue, P.O. Box 137 Zeeland, MI 49464 www.waltersgardens.com

Spring Meadow Nursery12601 120th Ave Grand Haven, MI 49417 www.colorchoiceplants.com

Ed Sobkowich Greenhouses 398 Maple Avenue Grimsby, ON L3M 3B9 www.sobkowich.com

Dentoom’s GreenhouseRR #1, Red Deer, AB, T4N 5E1 www.dentooms.com

Nordic Nurseries29386 Haverman Road Abbotsford, BC V4X 2P3 www.nordicplants.com

PROVEN WINNERS EUROPE LIMITED

Head officeGreat Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.pweurope.com

Kientzler GmbHGermany, 55454 Gensingen Postfach 100 www.kientzler.de

Andreas Psenner e.G.Italy, 39100 Bolzano via Merano 18 www.psenner.it

Grup RoigSpain, Finca „Can Mayo“, s/n E-08338 Premià de Dalt, Barcelona www.gruproig.com

PlantpolPoland, 32-600 Oświęcim Zaborze, ul. Jezioro 33-35 www.plantpol.com.pl

Hansson DKDanmark, Holmevej 36 5471 Søndersø www.hanssondk.com

Kernock Park PlantsGreat Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.kernock.co.uk

PROVEN WINNERS SOUTH AFRICA

Keith Kirsten Horticulture InternationalSouth Africa, PO Box 1458, Fourways, Gauteng, 1748 www.keithkirsten.com

PROVEN WINNERS SOUTH EAST ASIA

HakusanJapan, 321-1 Sanbanwari, Iwafuji-cho Nissin-city, Aichi-ken 470-0104, www.hakusan2.com

PROVEN WINNERS AUSTRALIA

Aussie WinnersQueensland, PO Box 7354 Redland Bay Qld 4165 aussiewinners.com.au

PLANT BREEDER CONTACT

www.pwbreeders.comNorth America: Rick Schoellhorn, rick@provenwinners.com Europe: Winfried Hohmann, whohmann@innovaplant.de

Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance. no other plant line goes through the same rigor-ous plant selection process, which takes 2-3 years and occurs at trial stations in europe, the U.s. and canada, as well as in facilities in south Africa, Aus-tralia and Japan. most Proven Winners varieties are protected by patents or trademark. Proven Win-ners varieties are also set apart from other varie-ties due to the strict viral control process, which is second to none.

Besides producing better plants, Proven Winners is also credited with making new plant genera known. most consumers had never heard of eu-phorbia “diamond Frost”, cleome “señorita ro-salita” and lobularia “snow Princess” until Proven Winners introduced these varieties. in terms of in-novative marketing, Proven Winners has created a consumer plant brand that means value to home gardeners. some groundbreaking marketing pro-grams from Proven Winners include radio and Tv advertising on major networks; an extensive on-line photo library and special marketing concepts have been created for the many and varied mar-kets where Proven Winners are active.

H I G H e S t Q U A L I t Y S t A n D A r D S

BUildinG A BeTTer PlAnT

The goals of Proven Winners are to introduce the best, most distinguished, high performing plants and to market the plants innovatively

I n t e r n A t I o n A L M A r k e t I n G n e t w o r k

YoUr PerFecT PArTnerOnce you’ve found a new or improved variety, then what? For many top breeders, the answer is to contact Proven Winners.Years of work, or lucky accident, the discovery of an exciting new or improved variety is every plant breeder and gardener’s dream; but once you’ve found it, then what? For many top breeders, the answer is to contact Proven Winners. Finding or developing new plants is difficult enough, but negotiating legal issues, dealing with marketing and meeting production requirements is more than most individuals want to deal with. For this reason Proven Winners is the perfect partner to help you bring your plant to a global audience.Proven Winners works with their plant breeders to explain the risks, and can help to manage the costs of protecting your discovery. Proven Win-ners also provides the infrastructure to help you succeed. virus screening, tissue-culture facilities, comparative trialing, the highest quality produc-tion facilities and an international marketing net-work including the Us, continental europe, Japan, south Africa and Australia are all part of the Prov-en Winners package.

Proven Winners is an international plant market-ing cooperative with offices in the Us, europe, Japan, south Africa and Australia. The company works with many different plant breeders and plant breeding firms around the world. Proven Winners is a retail brand and its members are sell-ing millions of young plants around the globe while paying royalties for patented plant material to the network of breeders. Proven Winners have the most recognized retail brand in the business and are known for having only the highest qual-ity genetics. let us help you succeed by using our network of experts in genetics, production and marketing of ornamental plants.so when you find what you’ve been searching for, contact the people who will help you turn your great achievement into major royalties. For infor-mation about Proven Winners plant criteria or to discuss your work, contact our experts.

PLANT BREEDER CONTACT: www.pwbreeders.comNorth America: rick schoellhorn, rick@provenwinners.com Europe: Winfried Hohmann, whohmann@innovaplant.de

dr. Wayne Hanna had been a grass breeder for 39 years and has received numerous national and in-ternational awards for his grass breeding research.(including Agricultural research service science Hall of Fame and Fellow in the crop science so-ciety of America and the American society of Agronomy). dr. Hanna latest release is vertigo: a fantastic reddish/purple ornamental Pennisetum

with outstanding disease and pest resistance and very drought tolerant. The leafs are upright and very decorative. By manipulating chromosome numbers of various Pennisetum species and hy-brids he has been able to combine desirable char-acteristics from different species to develop at-tractive pollen and seed sterile ornamental grass hybrids. 

P e n n I S e t U M P U r P U r e U M

verTiGo™Large grass that is a great architectural

element in the garden – a fantastic reddish/purple ornamental Pennisetum.

DR. WAyNE HANNADr. Wayne Hanna has developed

and released some of the most popular turf grasses on the

market. His grasses are used on greens, fairways, roughs and

lawns around the world because of their adaptation to broad

environmental conditions.

Bred by the swiss breeder Peter Wicki on the ca-nary islands, this plant was the absolute belle of the last spring season. A breakthrough in the lobularia genus, “snow Princess” offers heat tolerance and extended season performance that you won’t find in Alyssum. Plants are vigorous and sterile. Because “snow Princess” puts no energy into setting seed, it has an incredibly long bloom time.Plants are versatile, creating great hanging baskets,

window boxes for solo planting, or as a combination filler. What are the best plants to pair with “snow Prin-cess”? due to its vigorous nature and short crop time, snow Princess” matches fast-growing plants that prefer cool temperatures. recommended Proven Winners companions are superbena verbena, sun-satia nemesia and supertunia or conchita Petunia.“snow Princess” has the advantage for the grower that it is a cool crop, helping to save production costs.

L o b U L A r I A

snoW Princess®

A revolution in white – the first vegetative propagated Lobularia with an overwhelming

amount of flowers and a very intense scent of honey.

PETER WICKIVision and out of the box thinking

let Mr. Wicki to “invent” this plant. His dedication to breeding

allowed this inventor of many other varieties, like Bidens “Peters

Goldrush” or “Goldcarpet”, to bring one of the best novelties

to market.

Bred in Japan by mr. Koji Goto of the famous breed-ing company sakata. This new, breakthrough col-our in Petunias with pink blooms edged in deep cerise violet will make you say “Wow”. its trailing habit and low maintenance makes supertunia

raspberry Blast a winner for baskets, beds and window boxes. supertunia raspberry Blast has won many impor-tant horticulture awards all over the world

P e t U n I A

sUPerTUniA® rAsPBerrY BlAsT

This plant will make you say “Wow”. A winner for baskets and beds.

KOjI GOTO This famous breeder from

the Sakata company in Japan created and selected

Raspberry Blast, this new Topseller of

the petunia world.

An extraordinary introduction of Proven Winners in 2005 with worldwide success. This plant has incredible, continuously blooming clouds of airy white flowers. its heat and drought tolerance and the ability to be combined with many other plants makes this plant a real Proven Winner. The origi-nal wild species was found in south America by mr. Uli englert and further developed by breeding

and selecting by dr. Hendrik Theobald of inno-vaPlant, Germany. diamond Frost has won more awards than any other plant in recent history with many awards from north America, Flormart - italy, salon du vegetal - France, UK Product of the Year – United Kingdom and plant of the year in many regions of Germany and Austria and many more besides.

e U P H o r b I A

diAmond FrosT®

The Most Award Winning Plant in Proven Winners History with incredible, continuously

blooming clouds of airy white flowers.

HENDRIK THEOBALDDiamond Frost is a good

example of innovative breeding. This example of

combination of a wild species with laborator tecnologies had

as result this unique plant.

midnight lace is the perfect end result of the breeding focus. midnight lace has finely cut, lacy, palmate foliage. it is densely branched, with a compact habit and plays well with others. mid-night lace is also an excellent landscape plant. in the landscape, it will create a dense ground cover.

The dark foliage is a great contrast to lighter foli-aged plants. This plant is low maintenance, with little needed other than a bit of supplemental wa-ter if it gets very dry. if midnight lace does start getting out of hand, it can be trimmed back at any time.

I P o M o e A b A t A t A S

illUsion® midniGHT lAce

Illusion Midnight Lace is an excellent combination and landscape plant.

NORTH CAROLINA STATE UNIVERSITyIllusion Midnight Lace represents the wavefront of ornamental breeding in

Ipomoea. North CarolinaStateUniversity’s breeding programs have continued to push the boundaries of what is possible for this crop both as an ornamental and

as a food source for the world.

P r o V e n w I n n e r S C A n H e L P G r o w Y o U r b U S I n e S S

THe #1 PlAnT BrAnd

Selling millions of young plants around the globe with a big choice of marketing tools.

PROVEN WINNERS-BOOKLETSCombination books or Proven Winners booklets for consumers show the potential of Proven Winners plants and give aftersales advice.

SOCIAL NETWORKSFollow us on Twitter and Facebook!

ADVERTISING Focused advertising for special target groups marks single products and the Proven Winners brand known to the specialist.

TV & RADIOTV and radio spots are the highest level of advertising. Proven Winners reaches millions of customers and enlarges the popularity of Proven Winners.

MARKETING MATERIALSA customizable container workshop kit from Proven Winners.This one beautiful package contains everything you need to host a container design workshop at your garden center.

WATERWISEConsumers are looking for ways to make gardening easier, and WaterWise delivers by helping gardeners eliminate the work of watering.

LABELLED POTSAvailable in different countries according to different standards. Labelled pots help differentiate the products and give added value.

MERCHANDISING MATERIALSLabels, posters, benchcards… many different aids for points of sale are available from Proven Winners or various suppliers.

www.pweurope.com north America – europe – Asia – south Africa – Australia

© 2011 Proven Winners® Europe Ltd. DESIGN: praderCo*mmunication, Italy. PrINt: Longo Spa, Italy. DISclaImEr: The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, will therefore be rejected.

PROVEN WINNERS NORTH AMERICA

Head office111 E. Elm Street Suite D, Sycamore, IL 60178 Phone: 877 865 5818 www.provenwinners.com

Pleasant View Gardens7316 Pleasant Street Loudon, NH 03307 www.pwpvg.com

EuroAmerican Propagators32149 Aquaduct Road Bonsall, CA 92003 www.pweuro.com

Four Star Greenhouse1015 Indian Trail Carleton, MI 48117 www.pwfourstar.com

Spring Meadow Nursery12601 120th Ave Grand Haven, MI 49417 www.colorchoiceplants.com

Ed Sobkowich Greenhouses 398 Maple Avenue Grimsby, ON L3M 3B9 www.sobkowich.com

Dentoom’s GreenhouseRR #1, Red Deer, AB, T4N 5E1 www.dentooms.com

Nordic Nurseries29386 Haverman Road Abbotsford, BC V4X 2P3 www.nordicplants.com

PROVEN WINNERS EUROPE LIMITED

Head officeGreat Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.pweurope.com

Kientzler GmbHGermany, 55454 Gensingen Postfach 100 www.kientzler.de

Andreas Psenner e.G.Italy, 39100 Bolzano via Merano 18 www.psenner.it

Grup RoigSpain, Finca „Can Mayo“, s/n E-08338 Premià de Dalt, Barcelona www.gruproig.com

PlantpolPoland, 32-600 Oświęcim Zaborze, ul. Jezioro 33-35 www.plantpol.com.pl

Hansson DKDanmark, Holmevej 36 5471 Søndersø www.hanssondk.com

Kernock Park PlantsGreat Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.kernock.co.uk

PROVEN WINNERS SOUTH AFRICA

Keith Kirsten Horticulture InternationalSouth Africa, PO Box 1458, Fourways, Gauteng, 1748 www.keithkirsten.com

PROVEN WINNERS SOUTH EAST ASIA

HakusanJapan, 321-1 Sanbanwari, Iwafuji-cho Nissin-city, Aichi-ken 470-0104, www.hakusan2.com

PROVEN WINNERS AUSTRALIA

Aussie WinnersQueensland, PO Box 7354 Redland Bay Qld 4165 aussiewinners.com.au

PLANT BREEDER CONTACT: www.pwbreeders.comNorth America: rick schoellhorn, rick@provenwinners.com Europe: Winfried Hohmann, whohmann@innovaplant.de