proven medical efficacy luxurious experience

53
PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Upload: others

Post on 27-Jan-2022

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

PROVEN MEDICAL EFFICACYLUXURIOUS EXPERIENCE

Page 2: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

A FRENCH LABORATORY CREATED IN 1978FASCINATED BY CELLULAR AGEING

Page 3: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

A PATENTED INJECTABLE BROTHCELLULAR REJUVENATION POWER

NCTF – NEW CELLULAR TREATMENT FACTORA unique complex of 53 active ingredients :

FIBROBLASTS STIMULATIONCOLLAGENE STIMULATIONANTI-FREE RADICAL ACTION

12 vitamins23 amino acids 6 co-enzymes6 minerals 5 nucleic acids 1 anti-oxidant

That recreates within the dermis the ideal cell “ecosystem”

HYALURONICACID

+ 147%*+ 256%*+ 90%*

+

*in vitro study

Page 4: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

INJECTED INTO THE DERMISEXCEPTIONAL CLINICALLY PROVEN RESULTS

PORES SHRINKENING

TONICITY

RADIANCE

MOISTURE

**in vivo study

WRINKLES ATTENUATION

HOMOGENEITY + 167%**

+ 144%**

+ 72%**

+ 103%**

+ 132%**

+ 98%**

Page 5: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

A REFERENCE ON THE MARKET#1 IN SKIN POLYREVITALIZATION

/ 3 million vials sold

/ Number 1 product in skinpolyrevitalisation in the world

/ Numerous publications in dermatological reviews and international congresses

Page 6: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

LEGITIMACY IN THE MEDICAL COMMUNITYA FULL RANGE OF PRODUCTS FOR THE DOCTORS

PEELING HA INJECTIONS MESOTHERAPY

10 MILLIONS PROCEDURES ARE MADE WITH FILORGA PRODUCTS

Page 7: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

IN 2007 : A DISCOVERY FROM CNRSINJECTION WITHOUT NEEDLE

Result from a patented discovery by the French CNRS*

Microscopic vector (0,1 µm) for deep penetration enables an injection-like diffusion

* Centre National de la Recherche ScientifiqueNational center for scientific research

PROVEN RESULTS NCTF and medical grade HA, identical to the one used for injection can penetrate the dermis without needle.

Page 8: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

EXCLUSIVE CORE FORMULAHyaluronic acid + NCTF

+

CHRONOSPHERESENCAPSULATION

PENETRATION, DEEP DOWN TO THE DERMIS

A UNIQUE TECHNOLOGY INJECTIONS WITHOUT NEEDLE

Page 9: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

THE FIRST ANTI AGE MEDICOSMETICSWITH NCTF+HA INSIDE

Page 10: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MEDICAL FOR ITS EFFICACYWITH SYSTEMATIC CLINICAL PROOFS

RESULTS OF OUR ANTI WRINKLE CREAM – ZERO TOUCH UP

Page 11: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MEDICAL FOR ITS PRODUCTION REQUIREMENTSPHARMACEUTICAL STANDARDS

100% FRENCH HIGH TECH FACTORY

LABELED ISO 13485PHARMACEUTICAL LEVEL

Page 12: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MEDICAL FOR ITS R&DA SCIENTIFIC COMITTEE OF EMINENT SPECIALISTS

GÉRARD REDZINIAK PAST PRESIDENT OF THE FRENCH SOCIETY OF COSMETOLOGY

PR PHILIPPE PICCERELLE PHARMACIST JEAN CLAUDE LE JOLIFF

BIOLOGIST

DR PATRICK TREVIDIC PLASTIC SURGEON

DR SYLVIE BOISNICDERMATOLOGIST

Page 13: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

BUT LUXURIOUS EXPERIENCEAN ASPIRATIONAL SKINCARE BRAND

GORGEOUS TEXTURESPRECIOUS PACKAGINGUPSCALE COMMUNICATION

THE « FRENCH TOUCH »

Page 14: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

BRAND IDENTITYVERY RECOGNIZABLE CODES

ALLIANCE OF LUXURY ANDMEDICAL CODES

BLACK BACKGROUND

STAR PRODUCT

SYMBOL OF PRODUCT’S ACTION

Page 15: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

BRAND IDENTITYA UNIQUE BRAND UNIVERSE

Page 16: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

DYSCHROMIA WRINKLES

TIREDNESSSAGGINESS DEHYDRATION

DEPLETION IRREGULARITIES

GLOBAL RESET

26 PRODUCTS DEDICATED

TO ANTI AGEING

THE FIRST MEDICOSMETICS RANGE AGAINST ALL AGEING SIGNS WAS BORN

Page 17: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

BEST SELLERSTOP 5 ( 2014)

OPTIM-EYESEye contour

TIME-FILLERAbsolute wrinkles correction

ISO-STRUCTUREAbsolute firming cream

BB PERFECT Pro-youth beauty balm

1

2

3

4

5

TIME FILLER-EYESEye contour

Page 18: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

TARGETULTRA-PERFORMING CARES FOR EVERY WOMEN

THE PERFORMANCE OF ANTI-AGEING MEDICAL TREATMENTS usually reserved for regular attendants of the aesthetic medicine doctors’ offices.

1. WOMEN LOOKING FOR HIGH PERFORMANCE SKIN CARERELUCTANT TO PROCEDURES

quick visible results

2. WOMEN REGULARLY DOING PROCEDURES (injections, peelings, mesotherapy, …),

maintenance of the results and global skin quality

Page 19: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

WHAT MAKES THE DIFFERENCE ?

SELL OUT HOW LUXURIOUS EXPERIENCE+

AND ALSO :

MEDICALEFFICACY

REASONABLE PRICE POINT OPTIMUM PERFORMANCE / PRICE RATIO

Page 20: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

THE BEST PERFORMER ON THE MARKETA DOUBLE DIGIT GROWTH SINCE 8 YEARS

TURNOVER x 1O over the last 8 years

THE BEST GROWTHsince 5 years among all the labs :

+ 40% PER YEAR

Page 21: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

COMPETITION MAPPING

Medical / Legitimacy

Premium

Doctors

Biological laboratories

Medical laboratories/ Medical devices for cosmetic procedures

Page 22: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Cosmeceuticals vs skin care

Aesthetic medicine anchorage vs glamour

Quick visible results vs status

Word of mouth vs share of voice

Niche desirable brand vs main stream

COMPETITION ADVANTAGES OF FILORGA

Page 23: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MEDI-COSMETIQUE A SUCCESSFUL RANGE

The first non annoncing brand named in the press in France (out of 660 brands)

with more than 1000 publications

Regular training

In less than 5 years :A wordwide brand present on more than 40

markets

In 2013, the strongest growth of the sector in France : +40%

A short range with a strong profitabilityvs space on shelf

Strong marketing support on POS:50% of turnover invested in marketing tools

and support

A reference brand for anti-ageing:2 OPTIM-EYES ® sold per

minute in the world

A loyal, almost addict consumer which becomes our best embassador

A dynamic launchingstrategy : 4 new products per year

Page 24: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MEDI-COSMETIQUE GLOBAL RETAILERS WHO TRUST US

MARIONNAUD

ICI PARIS XL

LOTTE KOREA

CORTE INGLES

EDGARS

KICKS

Page 25: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

A HUGE SUCCESS IN PERFUMERY STORES#6 BRAND IN FRONT OF CLINIQUE

RANKINGBRAND

(SKIN CARE CATEGORY)1 Clarins Paris2 Sisley3 Lancôme4 Estee Lauder5 Christian Dior6 Laboratoires Filorga7 Clinique8 Guerlain9 Shiseido

10 Biotherm11 Chanel12 Lancaster13 La Prairie14 Carita15 Yves Saint Laurent

MARIONNAUD RESULTS(YTD JUNE 2014)

Page 26: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

A FAST INTERNATIONAL EXPANSION40 COUNTRIES, 6000 POS

2014

Page 27: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

IMPACTFUL ADVERTISING OUTDOOR CAMPAIGNS

Page 28: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

IMPACTFUL MERCHANDISINGDEPARTMENT STORES COUNTERS

2014

Page 29: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

IMPACTFUL MERCHANDISINGWINDOW DISPLAYS

2014

Page 30: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Sur 700 marques citées dans la presse

A JOURNALIST LOVE BRANDTHE FIRST NON-ANNOUNCING BRAND NAMED IN THE PRESS

NUMBER OF PARUTIONS (out of 700 brands)Estimated value : 2,5M€

(France)

Rank 13

Rank 14

Rank 24

Rank 42

Rank 54

Rank 154

20132007

Page 31: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Vogue Elle Vogue

D Repubblica Fabulous Vogue

BEST CLIPPINGS

Page 32: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

BEST CLIPPINGS

Gala Emotion ElleLinda

GaelElle Linda

Page 33: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

VICTOIRES DE LA BEAUTÉ

ELECTED BY ELLE

ELECTED BY GRAZIA

AWARD OF INNOVATION COSMEETING

A JOURNALIST LOVE BRANDWITH NUMEROUS BEAUTY AND INNOVATION AWARDS

OPTIM-EYESMESO-MASKNEOCICA

C RECOVEROPTIM-EYES

LIP STRUCTURE

Page 34: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

ELLE MC PHERSONModel and actress

VAHINA GIOCANTEActress

CARLA BRUNI SARKOZYSinger and 1st lady

ALICE TAGLIONIActress

KENZOFashion designer

LADY GAGASinger

A VIP LOVE BRANDENDORSED BY THE FASHION PLANET

Page 35: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

HOW CAN WE MAKE IT HAPPEN ?

Page 36: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

• H

A VERY DYNAMIC BRAND5 LAUNCHES PER YEAR

FIRMNESSNUTRI-FILLER

PREMIUMSKIN ABSOLUTE DAY

HYDRATIONHYDRA-FILLERSERUM

BODYDETOX BODY TREATMENT

JANUARY MARCH AUGUST OCTOBER

PERFECTION SCRUB & LISS

MAY

Page 37: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

SKIN DIAGNOSIS WIRELESS TOOL

1. Instrumental measures : skin texture, eyewrinkles, dark spots, hydration, pores

2. Personalised assessment

3. Loyalty : data bases

Compatible with Galaxy tablets

SKIN EXPERTSKIN DIAGNOSIS TOOL

Page 38: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

EXCLUSIVE MERCHANDISING TOOLS Podiums, displays, shelf showcase, testers

ENCOURAGE TRIALIMPACTFUL CONSUMER OFFERS Specific sizes, GWP, coffrets, starter kits, price offer

INVOLVE TEAMSBRAND INCENTIVES

INCREASE BRAND AWARENESSCRM OPERATIONS : mailings + newsletters

MASSIVE SAMPLING SUPPORT

Visibility Training Dermatologists Launching plan Rewards

STRONG TRADEMARKETING SUPPORT

Page 39: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

STARIFICATION OF PRODUCTS

EASY NAVIGATION WITHIN THE RANGE

LEAFLET FOR CONSUMERS

ATTRACTIVE MERCHANDISINGEASY NAVIGATION SYSTEM

Page 40: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

TIME FILLER SPECIAL PRICEMESO+ 10 mlOPTIM EYES 4 mlTIME FILLER 15 mlMESO MASK 15 ml

SPECIFIC PRODUCT SIZES AND GIFTSDISCOVERY SETS AND TRAVEL KITS

FREE TRIAL SIZES OPTIM EYES 4 MLMESO + 10 MLMESO MASK 15 ML

+

Page 41: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

HYAL-DEFENCE20ML TUBE

MESO+20ML TUBE

TIME FILLER30ML TUBE

HYDRA-FILLER30ML TUBE

SPECIFIC PRODUCT SIZES AND GIFTSPROMOTIONAL SIZES ON BEST SELLERS

Page 42: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Sur 700 marques citées dans la presse

FACEBOOK TWITTER

BLOGS WEB MAGAZINES

VISIBILITY ON THE NET

Page 43: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

Trade marketing Training Dermatologists Launching plan Rewards

VISIBILITY ON THE NET NEW WEB SITE

Page 44: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE
Page 45: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

COMPETITION COMPETITIVE ADVANTAGES OF FILORGA

Products based on a true expertise of medical procedures « Médi-cosmétique », « Injections in a jar ».

French origins, french touch

Strong credibility and efficacy, proven results, medical studies, performance of formulas, visible and fast results

A high number of active ingrdients, optimized concentrations

Hyaluronic acid + NCTF in all our creams, vectorization system (chronospheres) for deeper penetration of active ingredienst, « without needles»

High cosmeticity and sensoriality of products

Innovative products, some that you can find only in the Filorga range

Sophisticated packagings, « luxe », coherence of mix and codes, « Chanel-like»

Good value for money : premium + efficacy at affordable price

Page 46: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE
Page 47: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

ISO-STRUCTUREAbsolute firming cream

62% firmer skin after 4 weeks, anti-slackening

TIME-FILLERAbsolute wrinkles correction

After 2 months : Expression wrinkles – 45%, Deep wrinkles – 47% , Dryness wrinkles – 47%

Sagging skin

50 ml 50 ml

All types of wrinkles

DAILY CARECREAMS

TIME-FILLER MATPerfector care [wrinkles + pores]

Immediately : matte complexion and reduced poresAfter 2 months : Forehead wrinkles - 48% Sebum production- 45%

Wrinkles + imperfections

50 ml

OPTIM-EYESEye contour

After 4 weeks :Anti-wrinkles 73%Anti-puffiness 63%Anti-dark circles 61%

Complete eye contour treatment

15 ml

WRINKLES WRINKLES-PERFECTION FIRMNESS EYES

Page 48: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

All types of skin

FOAM CLEANSER

Removes make up +First step anti-ageing action

HYDRA-FILLERPro-youth boosting moisturizer

150 ml50 ml

2 hyaluronic acids

After 28 days 100% hydrated skin76% smoothed dehydration line

Moisture + age prevention

DAILY CARECREAMS

NEOCICAUniversal repairing care

Repairs, soothes irritated skins SOS cream

Anti-inflammatory complex

All irritations,ideal post procedures

BB PERFECTPro-youth beauty balm

Perfect skin in one gesture : moisturizes, fights ageing, redeness, imperfections, UV protection, natural coverage

Creates an ideal skin / complexion

40 ml40 ml

MOISTURE PERFECTION REPAIR CLEANSING

Page 49: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

SLEEP-RECOVERFatigue correction night balm

Erases signs of fatigue in 28 days : - 82% rested skin- 77% skin more radiant- 59% less fatigue wrinkles- 59% Circles and bags

SLEEP & PEELResurfacing night cream

Skin resurfacing and renewalAHA complex

After 4 weeks :- 70% smoother skin- 75% refined skin

Smoothed skin and wrinkles

50 ml50 ml

Fatigue signs, tired look

DAILY CARENIGHT

WRINKLES ANTI-FATIGUE

Page 50: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

HYAL-DEFENCEHyaluronic acid protection serum

Anti-hyaluronidaseAnti-free radicalsPlumping action+93% stimulation of hyaluronic acid

MESO+Absolute wrinkles serum

Corrects wrinkles Retinol and Hyaluronic acid75% smoothed skin after two months

Hyaluronic acid preservation

Wrinkles correction

C-RECOVERFatigue corrrection serum

8% pure vitamin CAfter 2 months :80% more radiance81% revitalized skin81% rested skin

Dull skin, fatigue signs

SKIN STRUCTURE Absolute firmning serum

Sagging skin

30 ml 30 ml30 ml

PIGMENT PERFECTDark spots serum

Treats excess of melanin and helps to reduce pigmentation

Dark spots uniformity

30 ml3 x 10 ml

DAILY CARE SERUMS

After 4 weeks :Firmer skin 88%Immediate lift 80%Reshaped volumes 60%

WRINKLES FIRMNESS WRINKLES DARK SPOTSANTI-FATIGUE

Page 51: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

MESO-MASKLightening smoothing mask

After 1 month : - 77% smoothed skin- 76% moisturized skin - 75% unified skin

Dull skin, fatigue signs

DEEP-FILLDeep wrinkle filler

Anti-wrinkle local action : optical, mechanical and biological actions

Deep wrinkles correction

LIP-STRUCTUREDual SerumLips & péri-oral zone

Gives denser lips (+40%) and smooths fine wrinkles (-75%)in 30 days

2 formulas

Thining lips and peri-oral folds and wrinkles

50 ml 10 ml 2X 7 ml

EYE-RECOVERAnti-fatigue eye mask

A new generation mask. after 10 minutes, signs of fatigue are reducedAfter 1 month: 86% lifting effect

signs of fatiguearound the eye zone

30 single-use patches

UV-DEFENCEAnti-ageing - anti-brown spot sun care

Skin under very high protection SPF 50+ UVB/UVA, for daily use or for sun exposures

UV protection,anti-dark spots and wrinkles

40 ml

INTENSIVE CARETARGETED PRODUCTS

ANTI-FATIGUE WRINKLES DARK SPOTSFIRMNESSANTI-FATIGUE

Page 52: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

AGE-PEELResurfacing program

At home peelSmoothes skin and Imperfections, glowAfter 3 weeks : - 81% new skin- 77% refined skin5 week treatment

MESOTHERAPISTSkin redensifying program

At home mesotherpy Firmness, elasticity, skin density

64% firmer skin in 3 weeks

3 week treatment

Roller + 15 ml20 ml + 5 wipes

Face sagging skin

LUMITHERAPISTPhoto-regenerating programs

At home photo-rejuvenationDeep-down correction of all ageing signs. After 4 weeks:Dark spots - 35% Radiance +33%After 8 weeks: Wrinkles - 29%To be used daily

Wrinkles correction + global skin quality improvement

LED-BOOSTERAnti-ageing LED light activator

An anti-ageing care with LED light properties that promotes skin regeneration.

40 mlDevice + Led-Booster 10 ml

To be used with LUMITHERPIST

INTENSIVE CAREPROGRAMS

PERFECTION FIRMNESS

Dull skin, imperfections, lines

WRINKLES WRINKLES

Page 53: PROVEN MEDICAL EFFICACY LUXURIOUS EXPERIENCE

53