proven medical efficacy luxurious experience
TRANSCRIPT
PROVEN MEDICAL EFFICACYLUXURIOUS EXPERIENCE
A FRENCH LABORATORY CREATED IN 1978FASCINATED BY CELLULAR AGEING
A PATENTED INJECTABLE BROTHCELLULAR REJUVENATION POWER
NCTF – NEW CELLULAR TREATMENT FACTORA unique complex of 53 active ingredients :
FIBROBLASTS STIMULATIONCOLLAGENE STIMULATIONANTI-FREE RADICAL ACTION
12 vitamins23 amino acids 6 co-enzymes6 minerals 5 nucleic acids 1 anti-oxidant
That recreates within the dermis the ideal cell “ecosystem”
HYALURONICACID
+ 147%*+ 256%*+ 90%*
+
*in vitro study
INJECTED INTO THE DERMISEXCEPTIONAL CLINICALLY PROVEN RESULTS
PORES SHRINKENING
TONICITY
RADIANCE
MOISTURE
**in vivo study
WRINKLES ATTENUATION
HOMOGENEITY + 167%**
+ 144%**
+ 72%**
+ 103%**
+ 132%**
+ 98%**
A REFERENCE ON THE MARKET#1 IN SKIN POLYREVITALIZATION
/ 3 million vials sold
/ Number 1 product in skinpolyrevitalisation in the world
/ Numerous publications in dermatological reviews and international congresses
LEGITIMACY IN THE MEDICAL COMMUNITYA FULL RANGE OF PRODUCTS FOR THE DOCTORS
PEELING HA INJECTIONS MESOTHERAPY
10 MILLIONS PROCEDURES ARE MADE WITH FILORGA PRODUCTS
IN 2007 : A DISCOVERY FROM CNRSINJECTION WITHOUT NEEDLE
Result from a patented discovery by the French CNRS*
Microscopic vector (0,1 µm) for deep penetration enables an injection-like diffusion
* Centre National de la Recherche ScientifiqueNational center for scientific research
PROVEN RESULTS NCTF and medical grade HA, identical to the one used for injection can penetrate the dermis without needle.
EXCLUSIVE CORE FORMULAHyaluronic acid + NCTF
+
CHRONOSPHERESENCAPSULATION
PENETRATION, DEEP DOWN TO THE DERMIS
A UNIQUE TECHNOLOGY INJECTIONS WITHOUT NEEDLE
THE FIRST ANTI AGE MEDICOSMETICSWITH NCTF+HA INSIDE
MEDICAL FOR ITS EFFICACYWITH SYSTEMATIC CLINICAL PROOFS
RESULTS OF OUR ANTI WRINKLE CREAM – ZERO TOUCH UP
MEDICAL FOR ITS PRODUCTION REQUIREMENTSPHARMACEUTICAL STANDARDS
100% FRENCH HIGH TECH FACTORY
LABELED ISO 13485PHARMACEUTICAL LEVEL
MEDICAL FOR ITS R&DA SCIENTIFIC COMITTEE OF EMINENT SPECIALISTS
GÉRARD REDZINIAK PAST PRESIDENT OF THE FRENCH SOCIETY OF COSMETOLOGY
PR PHILIPPE PICCERELLE PHARMACIST JEAN CLAUDE LE JOLIFF
BIOLOGIST
DR PATRICK TREVIDIC PLASTIC SURGEON
DR SYLVIE BOISNICDERMATOLOGIST
BUT LUXURIOUS EXPERIENCEAN ASPIRATIONAL SKINCARE BRAND
GORGEOUS TEXTURESPRECIOUS PACKAGINGUPSCALE COMMUNICATION
THE « FRENCH TOUCH »
BRAND IDENTITYVERY RECOGNIZABLE CODES
ALLIANCE OF LUXURY ANDMEDICAL CODES
BLACK BACKGROUND
STAR PRODUCT
SYMBOL OF PRODUCT’S ACTION
BRAND IDENTITYA UNIQUE BRAND UNIVERSE
DYSCHROMIA WRINKLES
TIREDNESSSAGGINESS DEHYDRATION
DEPLETION IRREGULARITIES
GLOBAL RESET
26 PRODUCTS DEDICATED
TO ANTI AGEING
THE FIRST MEDICOSMETICS RANGE AGAINST ALL AGEING SIGNS WAS BORN
BEST SELLERSTOP 5 ( 2014)
OPTIM-EYESEye contour
TIME-FILLERAbsolute wrinkles correction
ISO-STRUCTUREAbsolute firming cream
BB PERFECT Pro-youth beauty balm
1
2
3
4
5
TIME FILLER-EYESEye contour
TARGETULTRA-PERFORMING CARES FOR EVERY WOMEN
THE PERFORMANCE OF ANTI-AGEING MEDICAL TREATMENTS usually reserved for regular attendants of the aesthetic medicine doctors’ offices.
1. WOMEN LOOKING FOR HIGH PERFORMANCE SKIN CARERELUCTANT TO PROCEDURES
quick visible results
2. WOMEN REGULARLY DOING PROCEDURES (injections, peelings, mesotherapy, …),
maintenance of the results and global skin quality
WHAT MAKES THE DIFFERENCE ?
SELL OUT HOW LUXURIOUS EXPERIENCE+
AND ALSO :
MEDICALEFFICACY
REASONABLE PRICE POINT OPTIMUM PERFORMANCE / PRICE RATIO
THE BEST PERFORMER ON THE MARKETA DOUBLE DIGIT GROWTH SINCE 8 YEARS
TURNOVER x 1O over the last 8 years
THE BEST GROWTHsince 5 years among all the labs :
+ 40% PER YEAR
COMPETITION MAPPING
Medical / Legitimacy
Premium
Doctors
Biological laboratories
Medical laboratories/ Medical devices for cosmetic procedures
Cosmeceuticals vs skin care
Aesthetic medicine anchorage vs glamour
Quick visible results vs status
Word of mouth vs share of voice
Niche desirable brand vs main stream
COMPETITION ADVANTAGES OF FILORGA
MEDI-COSMETIQUE A SUCCESSFUL RANGE
The first non annoncing brand named in the press in France (out of 660 brands)
with more than 1000 publications
Regular training
In less than 5 years :A wordwide brand present on more than 40
markets
In 2013, the strongest growth of the sector in France : +40%
A short range with a strong profitabilityvs space on shelf
Strong marketing support on POS:50% of turnover invested in marketing tools
and support
A reference brand for anti-ageing:2 OPTIM-EYES ® sold per
minute in the world
A loyal, almost addict consumer which becomes our best embassador
A dynamic launchingstrategy : 4 new products per year
MEDI-COSMETIQUE GLOBAL RETAILERS WHO TRUST US
MARIONNAUD
ICI PARIS XL
LOTTE KOREA
CORTE INGLES
EDGARS
KICKS
A HUGE SUCCESS IN PERFUMERY STORES#6 BRAND IN FRONT OF CLINIQUE
RANKINGBRAND
(SKIN CARE CATEGORY)1 Clarins Paris2 Sisley3 Lancôme4 Estee Lauder5 Christian Dior6 Laboratoires Filorga7 Clinique8 Guerlain9 Shiseido
10 Biotherm11 Chanel12 Lancaster13 La Prairie14 Carita15 Yves Saint Laurent
MARIONNAUD RESULTS(YTD JUNE 2014)
A FAST INTERNATIONAL EXPANSION40 COUNTRIES, 6000 POS
2014
IMPACTFUL ADVERTISING OUTDOOR CAMPAIGNS
IMPACTFUL MERCHANDISINGDEPARTMENT STORES COUNTERS
2014
IMPACTFUL MERCHANDISINGWINDOW DISPLAYS
2014
Sur 700 marques citées dans la presse
A JOURNALIST LOVE BRANDTHE FIRST NON-ANNOUNCING BRAND NAMED IN THE PRESS
NUMBER OF PARUTIONS (out of 700 brands)Estimated value : 2,5M€
(France)
Rank 13
Rank 14
Rank 24
Rank 42
Rank 54
Rank 154
20132007
Vogue Elle Vogue
D Repubblica Fabulous Vogue
BEST CLIPPINGS
BEST CLIPPINGS
Gala Emotion ElleLinda
GaelElle Linda
VICTOIRES DE LA BEAUTÉ
ELECTED BY ELLE
ELECTED BY GRAZIA
AWARD OF INNOVATION COSMEETING
A JOURNALIST LOVE BRANDWITH NUMEROUS BEAUTY AND INNOVATION AWARDS
OPTIM-EYESMESO-MASKNEOCICA
C RECOVEROPTIM-EYES
LIP STRUCTURE
ELLE MC PHERSONModel and actress
VAHINA GIOCANTEActress
CARLA BRUNI SARKOZYSinger and 1st lady
ALICE TAGLIONIActress
KENZOFashion designer
LADY GAGASinger
A VIP LOVE BRANDENDORSED BY THE FASHION PLANET
HOW CAN WE MAKE IT HAPPEN ?
• H
A VERY DYNAMIC BRAND5 LAUNCHES PER YEAR
FIRMNESSNUTRI-FILLER
PREMIUMSKIN ABSOLUTE DAY
HYDRATIONHYDRA-FILLERSERUM
BODYDETOX BODY TREATMENT
JANUARY MARCH AUGUST OCTOBER
PERFECTION SCRUB & LISS
MAY
SKIN DIAGNOSIS WIRELESS TOOL
1. Instrumental measures : skin texture, eyewrinkles, dark spots, hydration, pores
2. Personalised assessment
3. Loyalty : data bases
Compatible with Galaxy tablets
SKIN EXPERTSKIN DIAGNOSIS TOOL
EXCLUSIVE MERCHANDISING TOOLS Podiums, displays, shelf showcase, testers
ENCOURAGE TRIALIMPACTFUL CONSUMER OFFERS Specific sizes, GWP, coffrets, starter kits, price offer
INVOLVE TEAMSBRAND INCENTIVES
INCREASE BRAND AWARENESSCRM OPERATIONS : mailings + newsletters
MASSIVE SAMPLING SUPPORT
Visibility Training Dermatologists Launching plan Rewards
STRONG TRADEMARKETING SUPPORT
STARIFICATION OF PRODUCTS
EASY NAVIGATION WITHIN THE RANGE
LEAFLET FOR CONSUMERS
ATTRACTIVE MERCHANDISINGEASY NAVIGATION SYSTEM
TIME FILLER SPECIAL PRICEMESO+ 10 mlOPTIM EYES 4 mlTIME FILLER 15 mlMESO MASK 15 ml
SPECIFIC PRODUCT SIZES AND GIFTSDISCOVERY SETS AND TRAVEL KITS
FREE TRIAL SIZES OPTIM EYES 4 MLMESO + 10 MLMESO MASK 15 ML
+
HYAL-DEFENCE20ML TUBE
MESO+20ML TUBE
TIME FILLER30ML TUBE
HYDRA-FILLER30ML TUBE
SPECIFIC PRODUCT SIZES AND GIFTSPROMOTIONAL SIZES ON BEST SELLERS
Sur 700 marques citées dans la presse
FACEBOOK TWITTER
BLOGS WEB MAGAZINES
VISIBILITY ON THE NET
Trade marketing Training Dermatologists Launching plan Rewards
VISIBILITY ON THE NET NEW WEB SITE
COMPETITION COMPETITIVE ADVANTAGES OF FILORGA
Products based on a true expertise of medical procedures « Médi-cosmétique », « Injections in a jar ».
French origins, french touch
Strong credibility and efficacy, proven results, medical studies, performance of formulas, visible and fast results
A high number of active ingrdients, optimized concentrations
Hyaluronic acid + NCTF in all our creams, vectorization system (chronospheres) for deeper penetration of active ingredienst, « without needles»
High cosmeticity and sensoriality of products
Innovative products, some that you can find only in the Filorga range
Sophisticated packagings, « luxe », coherence of mix and codes, « Chanel-like»
Good value for money : premium + efficacy at affordable price
ISO-STRUCTUREAbsolute firming cream
62% firmer skin after 4 weeks, anti-slackening
TIME-FILLERAbsolute wrinkles correction
After 2 months : Expression wrinkles – 45%, Deep wrinkles – 47% , Dryness wrinkles – 47%
Sagging skin
50 ml 50 ml
All types of wrinkles
DAILY CARECREAMS
TIME-FILLER MATPerfector care [wrinkles + pores]
Immediately : matte complexion and reduced poresAfter 2 months : Forehead wrinkles - 48% Sebum production- 45%
Wrinkles + imperfections
50 ml
OPTIM-EYESEye contour
After 4 weeks :Anti-wrinkles 73%Anti-puffiness 63%Anti-dark circles 61%
Complete eye contour treatment
15 ml
WRINKLES WRINKLES-PERFECTION FIRMNESS EYES
All types of skin
FOAM CLEANSER
Removes make up +First step anti-ageing action
HYDRA-FILLERPro-youth boosting moisturizer
150 ml50 ml
2 hyaluronic acids
After 28 days 100% hydrated skin76% smoothed dehydration line
Moisture + age prevention
DAILY CARECREAMS
NEOCICAUniversal repairing care
Repairs, soothes irritated skins SOS cream
Anti-inflammatory complex
All irritations,ideal post procedures
BB PERFECTPro-youth beauty balm
Perfect skin in one gesture : moisturizes, fights ageing, redeness, imperfections, UV protection, natural coverage
Creates an ideal skin / complexion
40 ml40 ml
MOISTURE PERFECTION REPAIR CLEANSING
SLEEP-RECOVERFatigue correction night balm
Erases signs of fatigue in 28 days : - 82% rested skin- 77% skin more radiant- 59% less fatigue wrinkles- 59% Circles and bags
SLEEP & PEELResurfacing night cream
Skin resurfacing and renewalAHA complex
After 4 weeks :- 70% smoother skin- 75% refined skin
Smoothed skin and wrinkles
50 ml50 ml
Fatigue signs, tired look
DAILY CARENIGHT
WRINKLES ANTI-FATIGUE
HYAL-DEFENCEHyaluronic acid protection serum
Anti-hyaluronidaseAnti-free radicalsPlumping action+93% stimulation of hyaluronic acid
MESO+Absolute wrinkles serum
Corrects wrinkles Retinol and Hyaluronic acid75% smoothed skin after two months
Hyaluronic acid preservation
Wrinkles correction
C-RECOVERFatigue corrrection serum
8% pure vitamin CAfter 2 months :80% more radiance81% revitalized skin81% rested skin
Dull skin, fatigue signs
SKIN STRUCTURE Absolute firmning serum
Sagging skin
30 ml 30 ml30 ml
PIGMENT PERFECTDark spots serum
Treats excess of melanin and helps to reduce pigmentation
Dark spots uniformity
30 ml3 x 10 ml
DAILY CARE SERUMS
After 4 weeks :Firmer skin 88%Immediate lift 80%Reshaped volumes 60%
WRINKLES FIRMNESS WRINKLES DARK SPOTSANTI-FATIGUE
MESO-MASKLightening smoothing mask
After 1 month : - 77% smoothed skin- 76% moisturized skin - 75% unified skin
Dull skin, fatigue signs
DEEP-FILLDeep wrinkle filler
Anti-wrinkle local action : optical, mechanical and biological actions
Deep wrinkles correction
LIP-STRUCTUREDual SerumLips & péri-oral zone
Gives denser lips (+40%) and smooths fine wrinkles (-75%)in 30 days
2 formulas
Thining lips and peri-oral folds and wrinkles
50 ml 10 ml 2X 7 ml
EYE-RECOVERAnti-fatigue eye mask
A new generation mask. after 10 minutes, signs of fatigue are reducedAfter 1 month: 86% lifting effect
signs of fatiguearound the eye zone
30 single-use patches
UV-DEFENCEAnti-ageing - anti-brown spot sun care
Skin under very high protection SPF 50+ UVB/UVA, for daily use or for sun exposures
UV protection,anti-dark spots and wrinkles
40 ml
INTENSIVE CARETARGETED PRODUCTS
ANTI-FATIGUE WRINKLES DARK SPOTSFIRMNESSANTI-FATIGUE
AGE-PEELResurfacing program
At home peelSmoothes skin and Imperfections, glowAfter 3 weeks : - 81% new skin- 77% refined skin5 week treatment
MESOTHERAPISTSkin redensifying program
At home mesotherpy Firmness, elasticity, skin density
64% firmer skin in 3 weeks
3 week treatment
Roller + 15 ml20 ml + 5 wipes
Face sagging skin
LUMITHERAPISTPhoto-regenerating programs
At home photo-rejuvenationDeep-down correction of all ageing signs. After 4 weeks:Dark spots - 35% Radiance +33%After 8 weeks: Wrinkles - 29%To be used daily
Wrinkles correction + global skin quality improvement
LED-BOOSTERAnti-ageing LED light activator
An anti-ageing care with LED light properties that promotes skin regeneration.
40 mlDevice + Led-Booster 10 ml
To be used with LUMITHERPIST
INTENSIVE CAREPROGRAMS
PERFECTION FIRMNESS
Dull skin, imperfections, lines
WRINKLES WRINKLES
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