prouve brandbook
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JEAN
PROUV
BRAND-
BOOK
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A GUIDE OF THE BASIC ELEMENTS
FOR CREATING THE PROUV BRAND.
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03INTRODUCTION// Mastermind Behind The Architecture
LOGOTYPE//
The Prouv Formula
THE WORKS//
The Color Palette
Typography
Creating Patterns
Photography Matters
THE SYSTEM//
Letterhead
Envelope Design
Heres My Card
FINAL WORDS//
Prouv Team
05
07
27
PROUV BRANDBOOKSUMMER 2013
TABLE OF CONT ENTS // Prouve Brandbook 01 02 03 04 05 06
35
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NEVERDESIGNANY-
THING
THAT
CANNOT
BE MADE.
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He was born into an artistic amily in Nancy,France; his amous ather, Victor Prouv,collaborated with the great Art Nouveauartists Emile Galle and Louis Majorelle as aceramicist. Jean Prouv himsel was trainedas a metal smith beore attending engineeringschool in Nancy, and his intimate knowledgeo metal remained the oundation o his workand career. Ater opening his own workshop in1923, Jean Prouv began producing modern
metal urniture o his own design as well ascollaborating with some o the best-knownFrench modern designers o the day. Hisshelving units or the dormitories at the CiteInternationale Universitaire de Paris, designedwith Perriand and the artist Sonia Delaunay in1952, are perhaps the best known examples ohis collaborative work.
Jean Prouv regarded himsel as more o anengineer and constructor instead o a moderndesigner. He never designed or the sake oorm, concentrating instead on the essenceo materials, connections and production.He strove or the most constructionally andmaterially ecient designs, with such classic
end results as the modern design Standardchair o 1934 and the Antony chair o 1954.Utilizing his innovative method o olding sheetmetal, Prouv designed a series o tables thathave the perceived lightness o bridges and thepresence o architecture. In the 1950s, Prouvwas orced to abandon modern design urnitureproduction and began devoting his time to thechallenges o preabricated architecture. Hisown house, which he designed as a prototype,
is now considered a major development inpreab housing. Even though Jean Prouv haslong been an inuential orce among moderndesigners, especially constructionally mindedarchitects such as Norman Foster and RenzoPiano, and his vintage modern design has beensought ater or years by connoisseurs andmuseums who specialize in modern design,his work has remained relatively unknown tothe general design public. Recently, however,there has been a resurgence and his originalmodern design creations can be purchased atne auction houses like Wright20.com. VitraGermany also reissued some o his moderndesign under approval o the Jean Prouv estate.
Jean Prouv is a French Industrial and Furniture
Designer and Architect. Prouv is one o the most
inuential urniture designers o the early modern
design movement, he introduced the machine age
and industrial engineered modern design aestheticto interiors in steel, aluminum and architecture.
MASTER-MIND
BEHINDTHE ARCHI-TECTURE
INT RODU CTIO N// Mastermind Behind The Architecture 01 02 03 04 05 06
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THEPROUV
FORMULA
LOGOT YPE/ / The Prouv Formula
PROUV DESIGN
We provide you with our ormula on how to create
our logotype. It is airly simple and we must treat it
nicely. Dont abuse the logo, and you wont get hurt.
01 02 03 04 05 06
PROUV DESIGN
45
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For spacing o the words, Prouv Design, use one
an a hal measurements o the upper case letter X
between the lowest part o the symbol and where
the type should go. This is the main logo used or
both print and online.
PROUV DESIGN
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THE WORKS//
THE
WORKS
07 08 09 10 11 12
THE COLOR PALETTE
TYPOGRAPHY
CREATING PATTERNS
PHOTOGRAPHY MATTERS
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THE WORK S// The Color Palette 07 08 09 10 11 12
THECOLOR
PALETTEOur color palette is pretty simple. We chose
colors that are neutral and help our brand remain
sophisticated and unctional, just as Prouv would
have it. The circle graph to the right shows the
breakdown o hierarchy in colors.
PROUV NAVYRGB: 46/48/146CMYK: 99/97/4/1HEX#: 2d3092
GRAYRGB: 129/130/133CMYK: 52/43/41/6HEX#: 818285
LIGHT GRAYRGB: 229/232/232CMYK: 9/5/6/0
HEX#: e5e8e8
WHITERGB: 225/225/225CMYK: 0/0/0/0HEX#: fff
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THE WORK S// Typography 07 08 09 10 11 12
TYPOG-RAPHY
For typeaces on the web, we use Arial or PCs
and Helvetica or Macs. Our corporate typeace
or print is Brandon Grotesque. We use the
complete amily package: regular, italic, bold,
and black or a clean and sophisticated look.
AaARIAL//Bold, Regular
USES// Entire Family, WebHeadings, 20-30px
Body Text, 12 px
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AaHELVETICA// Bold, Regular
USES// Entire Family, WebHeadings, 20-30px
Body Text, 12 px
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THE WORK S// Typography 13 14 15 16 17 18
AaBRANDON GROTESQUE// Regular Italic
USES// Introductions, 9/12pt
Sub headers, 12/14pt
Captions, 9/12pt
Small Details, 8/12pt
AaBRANDON GROTESQUE// Bold Italic
USES// Headers, 60/80ptQuotes, 100/130/pt
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AaBRANDON GROTESQUE// Bold
USES// Titles, 16/24pt
AaBRANDON GROTESQUE// Regular
USES// Main Body Text, 8/12pt
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THE WORK S// Creating Patterns 13 14 15 16 17 18
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CREATINGPATTERNSWe dont use many, but we try to incorporate simple
circular patterns because of the rounded edges of the
furniture Prouv created. It helps to add a little depth.
We also use the logotype as a small pattern in a row ofthree for decorative purposes.
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LOGOPATTERNThe Logo Pattern is used as an accent mainly or
print design. However, it can be used or web i i t is
in a group o three and not heavily patterned.
THE WORK S// Creating Patterns 13 14 15 16 17 18
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First, measure hal o the logo hotdog style usingthe rectangle tool. This will be used as our ruleror guring out the spacing between each logo.
Now move the rectangle so that the top o therectangle is aligned with the bottom let corner
o the logo. Copy and paste the logo and alignthe top right corner o the new logo with therectangle. Repeat once more.
Delete the rectangles and there you have yourperectly spaced logo pattern! Now you can resizethe group into any size you want. Please keep inmind that it is only used to accent the design.
01
02
03
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POLKA-DOTTED
PATTERNThe Polka-Dotted Pattern is a background or both
print and web. It is based o o the circular window
design that Jean Prouv is oten pictured in ront o.
THE WORK S// Creating Patterns 19 20 21 22 23 24
Using Adobe Illustrator, open a new documentabout the size o 8.5 x 11 inches. Turn on andchange both horizontal and vertical rulers toread in inches.
Create a small ellipse with a diameter o about0.15 inches and place it at the top let corner othe document. Copy and paste the same ellipseand place it directly parallel on the oppositecorner o the document.
Select the two ellipses and go to Object > Blend> Make. This will create your pattern or youwithout you having to break a sweat.
01
02
03
To edit the blend into a pattern, select Object> Blend > Blend Options. From the pop-upmenu, change the dropdown menu to SpeciedDistance. Here you will add the amount o dotsthere will be in the line. You may have to messaround with it, but what you want is or everydot to be about hal an inch apart.
04
FAKE MINI
DOCUMENT
FAKE MINI
DOCUMENT
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Once you have the basic line o hal inch spaceddots, then you can select the line, copy andpaste in place, and move it a hal inch down.
The rest is easy as pie! Continue to copy andpaste the line o dots with hal inch o spacingrom each row.
05
07
FAKE MINI
DOCUMENT
FAKE MINI
DOCUMENT
It should only be in the light gray color and look as
i it were aded into the background. It should give a
technical and mathematical eel to the design.
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PHOTOG-RAPHYMATTERS
THE WORK S// Photography Matters 19 20 21 22 23 24
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Photographs should be either grayscale or edited with
the simple Prouv Navy overlay to complete the brand
identity. The grayscale helps with mixing a variety o
photos rom dierent time rames.
PHOTOG-RAPHYMATTERS
Open the image in Photoshop.
Desaturate the image by going to Image >adjustments > desaturate.
For the colored part, create a new layer by usingthe dropdown menu Layer > New > Layer or usethe shortcut or macs shit + command + N. Fill
this new layer with the Prouv Navy.
01
02
03
Make sure the layer is on top o the photo. Toadd the efect, use the Efects drop menu onthe Layers panel and change to the Lightenefect.
04
Flatten the image using Layer > Flattening. Saveimage as .jpeg or any other kind o le needed.
05
THE WORK S// Photography Matters 19 20 21 22 23 24
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25 26 27 28 29 30
The System includes the ins and outs o setting up
business letterheads, placement o logos, patterns,
photographs, and more!
THESYSTEM
THE SYSTEM//
IF PEDERSTHER
TO EX
IF TH
THER
EXPL
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OPLE UN-AND,S NO NEE
PLAIN.
Y DONT,
S NO USE
INING.
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The letterhead is very important in sharing your
message proessionally on paper and online.
Read below or the correct measurements and
details on typography.
LETTER-HEAD
THE SYST EM// Letterhead 25 26 27 28 29 30
A
B
C
D
Align the right o the logo/pattern 2.5 inchesrom the let side o the page. The contactinormation should also be aligned with the logo.
Make sure that the bottom o the logo aligns at2.25 inches down the page. Only hal o the topProuve icon should be visible.
The message will be aligned to the let at 3.25inches rom the let side o the page.
The top o the text o the message and thecontact inormation will be aligned 3.5 inchesdown the page.
The logo is displayed in Prouv Navy.The contact inormation is typed in
Brandon Grotesque Regular 8pt/12 pt
and in the color gray.
The main text is typed in Brandon
Grotesque regular with Prouv Navyat 8pt/12pt. The typeace size may be
altered as needed.
The letterhead should be printed on a
gray 8.5 x 11 textured paper provided
by the company.
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Dear Sir or Madam,
Lorem ipsum dolor sit amet, eu tale invenire eam, quo te ocurreret torquatoseciendi. Mundi laudem consetetur ea ius, quas postea persequeris sea id. Vimdolores astidii propriae te, quod euismod id vis. Quo autem nihil ne.
Nec error dictas pertinax cu. Eros partem eciantur no eum, id pri viditdenique accusata. Nonumy abellas postulant eum cu. Et solum instructior vim,no eripuit nonumes delicata vim. Cu usu ugit utroque gloriatur. Detracto coti-dieque delicatissimi vel ea, pro expetenda iracundia ea. Sed dolor tamquam id.
In accusam convenire percipitur eam, nam ex oratio corrumpit, in duo man-damus oportere. Minim eciantur sea te, novum dicant contentiones id quo,denitionem mediocritatem mel an. Ea mea ipsum eciantur. In dicit intellegatvel, te mea tale deleniti. Nam quot acer an, ex mei nemore maluisset. Cu stetconsequat qui. Sale erent sententiae sed cu, velit aeterno ei mea.
In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Velne zril saperet accusamus, tale singulis sed cu.
Nisl dolorum pro ex, cu summo euismod vivendum sit, docendi abellas qui ex.Vis ei nostro nusquam insolens, in ignota scribentur vis. Bonorum legimus eamei, te pro tota posse virtute. Ei porro euismod euripidis vis, ut sed ludus tritaniposidonium, dolorem civibus neglegentur per et. An natum labores indoctumpro, et per quis munere. Nullam inimicus eum cu, mel no dolor deleniti. Iusmodus phaedrum adversarium eu.
Best regards,
Voranouth Supadulya, President CEO
Prouv Design Co.
Studio 2, Fleischstr. 23
54290 Trier, Germany
t +49 0176 538 2983
+49 0176 382 9382
www.prouvedesign.com
PROUV DESIGN
8.5 inches
A C
11inches
B
D
Various papers used to print this
letterhead are shown in the next pages.
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THE SYST EM// Letterhead 25 26 27 28 29 30
Dear Sir or Madam,
Lorem ipsum dolor sit amet, eu tale invenire eam, quo te ocurreret torquatoseciendi. Mundi laudem consetetur ea ius, quas postea persequeris sea id. Vimdolores astidii propriae te, quod euismod id vis. Quo autem nihil ne.
Nec error dictas pertinax cu. Eros partem eciantur no eum, id pri viditdenique accusata. Nonumy abellas postulant eum cu. Et solum instructior vim,no eripuit nonumes delicata vim. Cu usu ugit utroque gloriatur. Detracto coti-dieque delicatissimi vel ea, pro expetenda iracundia ea. Sed dolor tamquam id.
In accusam convenire percipitur eam, nam ex oratio corrumpit, in duo man-damus oportere. Minim eciantur sea te, novum dicant contentiones id quo,denitionem mediocritatem mel an. Ea mea ipsum eciantur. In dicit intellegatvel, te mea tale deleniti. Nam quot acer an, ex mei nemore maluisset. Cu stetconsequat qui. Sale erent sententiae sed cu, velit aeterno ei mea.
In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Velne zril saperet accusamus, tale singulis sed cu.
Nisl dolorum pro ex, cu summo euismod vivendum sit, docendi abellas qui ex.Vis ei nostro nusquam insolens, in ignota scribentur vis. Bonorum legimus eamei, te pro tota posse virtute. Ei porro euismod euripidis vis, ut sed ludus tritaniposidonium, dolorem civibus neglegentur per et. An natum labores indoctumpro, et per quis munere. Nullam inimicus eum cu, mel no dolor deleniti. Iusmodus phaedrum adversarium eu.
Best regards,
Voranouth Supadulya, President CEO
Prouv Design Co.
Studio 2, Fleischstr. 23
54290 Trier, Germany
t +49 0176 538 2983
+49 0176 382 9382
www.prouvedesign.com
PROUV DESIGN
One variation o the letterhead is to be
printed on a white background.
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Prouv Design Co.
Studio 2, Fleischstr. 23
54290 Trier, Germany
t +49 0176 538 2983 +49 0176 382 9382
www.prouvedesign.com
PROUV DESIGN
Dear Sir or Madam,
Lorem ipsum dolor sit amet, eu tale invenire eam, quo te ocurreret torquatoseciendi. Mundi laudem consetetur ea ius, quas postea persequeris sea id. Vimdolores astidii propriae te, quod euismod id vis. Quo autem nihil ne.
Nec error dictas pertinax cu. Eros partem eciantur no eum, id pri viditdenique accusata. Nonumy abellas postulant eum cu. Et solum instructior vim,no eripuit nonumes delicata vim. Cu usu ugit utroque gloriatur. Detracto coti-dieque delicatissimi vel ea, pro expetenda iracundia ea. Sed dolor tamquam id.
In accusam convenire percipitur eam, nam ex oratio corrumpit, in duo man-damus oportere. Minim eciantur sea te, novum dicant contentiones id quo,denitionem mediocritatem mel an. Ea mea ipsum eciantur. In dicit intellegatvel, te mea tale deleniti. Nam quot acer an, ex mei nemore maluisset. Cu stetconsequat qui. Sale erent sententiae sed cu, velit aeterno ei mea.
In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Vel
ne zril saperet accusamus, tale singulis sed cu.
Nisl dolorum pro ex, cu summo euismod vivendum sit, docendi abellas qui ex.Vis ei nostro nusquam insolens, in ignota scribentur vis. Bonorum legimus eamei, te pro tota posse virtute. Ei porro euismod euripidis vis, ut sed ludus tritaniposidonium, dolorem civibus neglegentur per et. An natum labores indoctumpro, et per quis munere. Nullam inimicus eum cu, mel no dolor deleniti. Iusmodus phaedrum adversarium eu.
Best regards,
Voranouth Supadulya, President CEO
Another variation can be printed on our
Prouve Blue bordered letterhead stationary.
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THE SYST EM// Envelope Design 31 32 33 34 35 36
The envelope is the frst contact our client will have
with our message. In order to separate our mail rom
the junk, make sure that the envelope stands out.
ENVE-LOPE
DESIGN
A
B
C
D
Align the let o the logo/pattern 0.5 inchesrom the let side o the page. The contactinormation should also be aligned with the logo.
Make sure that the bottom o the logo aligns at1.9 inches down the envelope. Only hal o the
top Prouve icon should be visible.
The contact inormation will be aligned at 2.25inches rom the top o the envelope.
The addressee will be aligned with the top o thecontact inormation. It will also be let aligned3.5 inches rom the let side o the envelope.
The logo is displayed in Prouv Navy.
The contact inormation is typed in
Brandon Grotesque Regular 8pt/12 pt
and in the color gray. The envelope is
made rom a light gray stationary.
The addressee line can either be typed
or hand written. I typed, it will be in
the same type style used as the contact
inormation. However, it can also be
typed in a larger pt such as 9pt/14pt.
EThe inside detail o the envelope is Prouv Navywith the polka dotted pattern.
FThe olded ap o the envelope is a solid ProuvNavy to give the envelope a pop o color.
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Studio 2, Fleischstr. 23
54290 Trier, Germany
8.65 inches
4.35inch
es
A D
B
Prouv Design Co.
C
E
F
PROUV DESIGN
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THE SYST EM// Heres My Card 31 32 33 34 35 36
The business card is extremely important or clients
and others to know who we are and how to contact
us. It is an easy way to be remembered.
HERESMY
CARD
A
B
C
D
The patterned part o the card will have Prouv
Design placed 3.18 inches down the card.Please keep it centered.
For the right part o the logo pattern, align thebottom-most part o the logo 2.6 inches down thecard and aligned at 1.05 inches rom the let side.
For the let part o the logo pattern, align thebottom-most part o the logo pattern 2.12 inchesdown the card and aligned at 0.97 inches romthe let side.
On the other side o the card, all text will bealigned 0.34 inches rom the let side o the card.
The business card will have rounded
corners. On the ront o the card
(where pattern and logo are) the
rounded edges will be on the bottom let
and upper right corners.
The typeace will be Brandon Grotesque
bold in Prouv Navy at 9pt/12pt in all caps.
EThe top o your name will be aligned 1.3 inchesdown the card.
FThe top o your status/job in the company willbe aligned 1.69 inches down the card.
The typeace will be Brandon Grotesque
regular italics in gray at 6pt/9pt in all
lowercase letters.
GYour address aligns at 2.35 inches down the card.
The typeace o the company will be all
caps in Brandon Grotesque medium, while
the rest o the address will normal case
regular in gray at 6pt/10pt.
H Finally, your phone number and email will bealigned 2.9 inches down the card.
The typeace or this will be the same as the
normal address typeace/size and color.
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PROUV DESIGN
PROuv DESIGN
Studio 2, Fleischstr. 23
54290 Trier, Germany
t +49 0176 538 2983
VORANOUTH
SUPADUlyAgeneral manager
PROUV DESIGN PROUV DESIGN
2 inches
3.5inches
E
F
G
H
D
2 inches
3.5inches
A
B
C
The business card comes in three dierent
colors and your chocie depends on you.
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31 32 33 34 35 36
These guidelines are or your proessional use only.
The oundation o our brand celebrates the designs
o Jean Prouv and we hope to keep the brand
concise, clean, and unctional.
Thank you and continue the great work.
PROUVTEAM
FINAL WORDS// Prouv Team
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NOW GO OUT INTO THE WORLD
AND SPREAD THE INFLUENCE OF
PROUV'S DESIGN.
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