proudli social commerce description

8/10/2019 Proudli Social Commerce Description

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PROUDLI PAN AFRICAN MEDIA

FEASIBILITY STUDY, MARKET RESEARCH, ADVERTISINGFOR

STRONG BUSINESS GROWTH IN THE DIASPORA

RENAE BRUCE-MILLERBUSINESS DEVELOPMENT MANAGER

PROUDLI TECHNOLOGIES LIMITED

Real Black Power is Economic Power


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Real Black Power is Economic Power

CONTENTS

INTRODUCING PROUDLI TECHNOLOGIES PAGES 3-8 THE CHALLENGE PAGES 9-10 THE SOLUTION PAGES 11-17 SOCIAL NETWORK AND MOBILE

APP FEASIBILTY STUDY PAGES 18-20 FOR THE GLOBAL AFRICAN

DIASPORA PAGES21-38 PROUDLI ADVERTISING

OPPORTUNITIES PAGE 39 PROUDLI INTELLECTUAL

PROPERTIES PAGE 40 RESEARCH REFERENCES PAGE 41 CONTACT DETAILS

Copyright Proudli L.L.C 2014


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ABOUT PROUDLI TECHNOLOGIES


Proudli Technologies Limited is a digital media company

designed around the needs of the global African diaspora.

Our target demographic is underserved yet expresses

exponential opportunities for success.

We have developed digital mediums of content distribution inthe emerging digital markets of social networking, mobile

applications and digital streaming television.

This presentation is designed to illuminate the existingopportunities for advertising growth in the areas of Social

Networking, Mobile Application Advertising and Streaming

Television in for the Global African Consumer


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Proudli penetrates this market to bring consistent

support to Black Owned businesses through

targeted platforms.

BLACK BUSINESS AND THE MEDIA

Only 10 Mega corporations actually control most

products that are advertised

These companies pay billions to advertise brands as

diverse as peanut butter, baby food and clothing.Black companies cannot compete in this space.

Those advertising billions are spent back with

relationship partners in media.

Only 6 Companies control 90% of media and

programming..

Black Businesses fail because blacks hardly own

and control their own media.



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Advertisers spent780 Million dollars in

2012 to reach African

American Women

alone.

ADVERTISER

SPENDING AND

AFRICAN AMERICAN

CONSUMERIZATION

African American

spending is expected

to reach 1.2 Trillion

Dollars by 2015, How

much of that will be

spent with your black

owned business?

Advertiser spending isdirectly related to

business support.

Targeted advertising to your key demographic, drivesconsumer spending.


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BLACK BUSINESS OWNERSHIP

VS

BLACK CONSUMER SPENDING

CONTROLLED MEDIA=CONTROLLED CONSUMER SPENDINGCopyright Proudli L.L.C 2014

Despite black consumer massspending , black businesses

continue to struggle, suffer and

fail because our consumers arenot concentrated in our areas

of business and harder to reach

because black ownedbusinesses cannot compete inmajor advertising space.


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AFRICAN AMERICAN

ECONIMICS IN REALITY

Though African Americans are buying, the

unemployment rate is the highest amongst anyother group in America as the wealth gap haswidened significantly between blacks, Latinos andwhites. According to Pew Research: Blacks have

jobs but not wealth.

If more black consumers supported African Businesses, black

business would be able to employ more black employees and

economically sustain their communities.


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WHY BLACK OWNED BUSINESSESFAIL

Studies show that Black Entrepreneurs are 50% more likely to start businesses but fail at ahigher rate than their white counterparts.

1.7 million firms will still be in existence after four years. Of those firms only 3,200 will havegrown to 100 or more employees. Of those 3,200 firms that exist after 4 years, only 1% of themwill be African-American owned.

Pew research finds that median wealth of white households have held 20% increase over blackhouseholds during the global recession indicating that blacks and their businesses have suffered

the most during the recession. 850 Billion USD are spent by black consumers with 90% being spent with non black businesses

therefore black businesses unable to hire and support their own community.

Poor affordable advertising opportunities compounded by lack of group

economic opportunities contribute significantly to black business failure

In 2007, 1.8 million black-owned businesses had no paid employees.

According to the U.S. Census Bureau, there were 1.9 million black-owned businesses in 2007.Of Which Only 106,824 had paid employeesThe number of black-owned businesses with receipts of $1 million or more increased by 35.4 percent to 14,507 between 2002 and 2007.


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BLACK BUSINESS GUARANTEE SUCCEESSGlobally, blacks have become more and more sensitive to their consumer spending habits and are slowly waking up tothe reality that they have outspent themselves out of the American dream.

In past years old champions of African Businesses such as Marcus Garvey, Malcolm X, Dr. Claude Anderson and BobLaw have, been joined by new voices such as : The Empowerment Experiment, Tavis Smiley and other black ownedinitiatives by the National Urban League and the Congressional black caucus to relentlessly bring awareness to blackconsumers to their spending habits. These efforts are responsible for the economic rebound of cities such as Detroitand Baltimore

African American women too have been instrumental in this awakeningin the natural hair movement as many realized that they have beensupporting other businesses and families through the habit ofpurchasing hair products, meanwhile their communities lack the supportthat is needed to survive.In this awakening, many black owned natural hair productmanufacturers have answered by developing new products for blackconsumers.Black consumers have become increasingly conscious of their positionas the spenders, meanwhile their communities crumble and are thirstyfor change.Many more would like to purchase black owned goods but are

not able to find businesses that are actually black owned.

Black consumers aresensitive, to theirbuying power and are

acting proactively!

The time to act andinvest in buying black

initiatives is now

Real Black Power is EconomicPower


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THE PROUDLI SOLUTION

The Proudli strategy to ameliorate these concerns with black business ownership,

to correct poor consumer choices and address unemployment in the blackcommunity by consolidating black businesses from around the world.Combining black businesses over a social networking platform will harness theattention of black consumers and develop businesses through marketing and

advertising.

This strategy will provide growing and established black businesses with theopportunity to globally reach their target market, increase black business

sustainability, employment and community development amongst blacks in thediaspora.Providing an international outlook to a grassroots approach will introduce businesses

to more consumers who would like to see black businesses grow and succeed.


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THE BLACK CONSUMER AND ELECTRONIC ADVERTISING

The Black Consumer is most receptive to electronic advertising and is actively participating in online consumerism. Proudlidoes business how and where he does business, being on Proudli ensures he does business with YOUR BUSINESS



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Marketers worldwide will spend nearly $6 billion USD advertising on social-networking sitesthis year, up 72 percent from 2010

Social Network Advertising Sales carry a CompoundedAnnual Growth of 24 % by 2015

SOCIAL NETWORKFEASIBILITY STUDY

Strong growth opportunities in in niche marketSocial Networks


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THE PROUDLI SOCIAL NETWORK

Proudli is a business to business, business to consumer Pan African Social Network/Mobile App for the GlobalAfrican community to foster trade amongst the global diaspora and sustain black owned businesses in the

global marketplace.Proudli is deeply social, anything you can do on Facebook you can do on Proudli but more. Instead of clicking allover the internet, for different services, you can do it all on Proudli. Some features include: Online Stores Classifieds Real Estate Groups Fundraising. Pages Pin Board Events

Jobs Lottery Music Selling Blogs, Videos, News , Entertainment Proudli users can share everything you post from Proudli back to Facebook and Twitter and import your

media from Instagram , Picasa, Facebook and Other photo streaming sites directly into Proudli.

Proudli.com

is Powerful Social

Networking forBlack Owned

Businesses to

practice group

economics and

reach new black

consumers fromaround the world.



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Proudliexists in the social networking conversation prism as the ONLY Black Commerce Social Networking Site

in a projected 40 Billion USD Media Space and a 1.3 Trillion USD consumer spending space.

The Social Media

Brandsphere is a

tool that breaks

down the division ofmedia opportunities

for marketing

professionals in the

Social Media Space.

The infographic goes

beyond the standardopportunities of

Paid, Owned, and

Earned Media and

helps to identify

specific publishers

for audiencetargeting.

According to Forbes

Magazine: THE SOCIALCOMMERCE MARKET WILL

BE WORTH $15 BILLION

USD by 2018

According to MIT:

social networking

is aiming to catch

up to the $25billion worldwide

business in search

advertisement


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PROUDLI INMOBILE AUDIENCE TARGETING

Proudli exists in the mobile application eco system As THE ONLY MOBILE APPLICATION ForInternet Based Black Owned Business Commerce, guaranteeing advertisement sales

targeting 1.2 Trillion USD in Black Consumer spending.


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U.S. social mobile ad revenues will reach $7.6 billion by 2018 (CAGR: 38.3 percent),surpassing social desktop

BIA/Kelsey projects

the total U.S. socialmedia ad revenueswill grow from $5.1billion in 2013 to $15

billion in 2018.2014 representsthe largest growthof $8.4 billion,largely due to

increases in mobileand nativeadvertising.

MOBILE AD REVENUEFEASIBILITY STUDY


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DEVICE GROWTH REPRESENTS SUSTAINABILITYIN SOCIAL NETWORK AND MOBILE ADS

As a social networking site and mobile App, Proudli gets in front of your consumers where they already are.

Mobile data traffic has increased by 81% over the past year. Tablets sustain a growth of 52% over laptops expanding the mobile app/add space exponentially.

44% of US consumers own a smartphone, and 23% own at least 2 mobile devices.

INTERNET ADVERTISING INCREASES BY THE BILLIONS

Increased mobile user ship drives demands for billions of dollars spent on advertising, Social Networks and mobile appssuch as Proudli narrows targeted audiences for advertisers.

GLOBAL USERS OF MOBILE DEVICES BREAKDOWN



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STREAMING INTERNET TELEVISION

ADVERTISING RESEARCH


Consumers have changed their pattern of media consumption and have shifted to lowering their

cable bills by purchasing internet television boxes that permit them to digitally access apps andshows directly through their television.

Advertising sales have expanded exponentially in this market as brands and advertisingagencies have quickly respond to this new solution in affordable advertising as they

consumer more video online and wish to utilize their televisions more.


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PROUDLI ON STREAMING INTERNET TELEVISION

Proudli is a developer ofinternet television channels,aligned with leading internet

television mediums.ROKU

CHROMIUMAPPLE TV

AMAZON FIRE



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PROUDLI INTHE ELECTRONIC MEDIAVERSE

PROUDLI exists in amedia space of

social networks and

mobile apps wherethe majority of

electronicconsumers are

alreadyparticipating.



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WHY A PAN AFRICAN MOBILE APP?A Pan African Social Networking Site andMobile App marketed to the global diasporawill bring you new customers from around

the world.

Advertising on this platform allows yourbusiness to remain visible to those who arerelevant to your business.

Developing advertising initiatives to remainvisible and sustainable to reach ourdemographic is at the root of the Proudli App.

At Proudli, we have the knowledge,experience and exposure to penetrate thesemarkets for your black owned business .

Black consumers are sensitive to their spending habits and areready to support black owned businesses.The U.S. Department of commerce wants your black ownedbusiness to create international trading partners.New customers are easier to reach through an electronic,international marketing strategy.

COMMUNICATIONS ACROSS ALL ELECTRONIC

PLATFORMS GUARANTEES BLACK BUSINESSSUSTAINABILITY.

Black Consumers across the world isready and able to do business with

you!Copyright Proudli L.L.C 2014


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AFRICAN GROWTH

Six of the fastest growing economies in theworld are located on the African continent.

Africans in the diaspora can participate in thisexponential growth by forming alliances,building relationships and establishing

businesses.As a Pan African Mobile App, Proudli opens theDiaspora to the African continent to participate

in growth and create relationships.Proudli is the realization of reparations and

repatriation expressed in a modern electronicbusiness environment


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GROUP ECONOMICS IN FEASIBILITY

Shopping Malls, Arcades, Bazaars andMarkets, are time tested methodswhich prove that the consolidation ofretailers working together attractsmore consumers and guarantee

business longevity.

Proudli.com combines useful free services toour members with a consolidation of businessesto maintain relevancy and consumerengagement, bringing you more customers forstronger black business in an electronic

environment.

Amazon, Ebay and Etsy demonstrate the viabilityof group economics in an electronic

environment.Copyright Proudli L.L.C 2014


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ADVERTISINGON PROUDLI

The Proudli business model, offers advertising space to black owned businesses providinggoods and services to the black consumer from across the world, however non blackowned businesses, relevant to the black consumer may advertise as well.Our advertising is site specific, page specific and quality of life relevant to the health and

wellness of the black consumer.Our vision for quality of life for the black consumer and black business growth isuncompromising, we reserve the right to refuse businesses which contradict theseobjectives or those which do not practice good Corporate Citizenship.With that aim in mind, we have designed specific packages that are affordable and remain

consistent with our business values and allows black businesses large and small toremain visible, relevant and competitive.

We intend to create an organic environment where black businesses can

enjoy exponential growth, marketing to their targeted consumer everyday.

PROUDLI TECHNOLOGIES


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PROUDLI TECHNOLOGIES

OFFERING

VARIETY IN SOCIAL MEDIA/MOBILE ADVERTISING


Proudli offers 3 types ofadvertising opportunitiesfor brands eager to reachtheir targeted consumer inthe most popular electronic

media platforms.

Social Network

Desktop

Mobile ApplicationVideo Chat Application


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TYPES OF ADVERTISING

ON PROUDLI SOCIAL NETWORK DESKTOP

Proudli has over 350 pages to reach your targeted consumers, to suit your relevant advertising andbudgetary needs . Proudli offers a variety of affordable high visibility advertising packages.


ADVERTISING TYPE DESCRIPTION

Dedicated Banner advertisement Dedicated full width clickable banner with caption onhigh visibility pages such as landing page, membershome page, shopping page, etc.

Shared Banner Advertisement Shared 1,200x400 Pixels clickable html Banner onhigh visibility pages

Community Advertisement Column advertisements on high visibility pages suchas log in page, members home page, advertising

relevant page.

Business Pages Powerful full Feature business pages that allow youto share your posts from Proudli directly onto othersocial networking sites with one click

Business Card Advertising We can create an ad for you using only your

business cards and establish it in a well visited area.


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PROUDLI SOCIAL WEBSITE ADVERTISINGFULL WIDTH BANNER EXAMPLE

Premium Advertising on ProudlisLanding Page with over hundreds of unique visitors per day. Advertisers can choose adedicated clickable banner, a shared banner, left or right column adds , featured or

sponsored adds throughout the site. Copyright Proudli L.L.C 2014


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PROUDLI SOCIAL NETWORKING ADVERTISINGSHARED HTML BANNER EXAMPLE

Html Banners on landing page or members home page and other selected pages, canalso be shared with other advertisers on prime site locations that are relevant to yourbusiness. Copyright Proudli L.L.C 2014


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PROUDLI ADVERTISINGCOMMUNITY ADS LOCATION EXAMPLE

Advertisers may also choose which pages he wishes to advertise on, tofurther narrow advertising campaign reach.



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PROUDLI ADVERTISINGEXAMPLE OF COMMUNITY ADS

Proudli Ads arepowerfulvisibility toolsand feature

title, image,body and likebutton for adds.Images are

approximately4x44x6 Incheswide.



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PROUDLI ADVERTISINGCOMMUNITY ADS TARGETED PAGE EXAMPLE

Advertisers can choose pages based upon business relevance, frequentedareas and desired visibility.



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PROUDLI ADVERTISINGCOMMUNITY ADS SITEWIDE EXAMPLE

Site wide adcampaignscan be placed

on any pagethroughout thesite formaximumvisibility.



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PROUDLI ADVERTISINGLEFT RIGHT AND FEATURED COLUMN ADS EXAMPLE

Ad blocks maybe placed onleft or right

columns of anypage and canbe featured orsponsored forhighervisibility.



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PROUDLI ADVERTISINGBUSINESS CARD ADS EXAMPLE

No website? No Problem!We can create a tasteful and colorfulelectronic version of your business cardswith your logo and contact details andplace it on Proudli in a relevant high visiblelocation.

Send us your details, we will do the rest!Copyright Proudli L.L.C 2014


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PROUDLI ADVERTISING RATESAMPLES

Proudli offers affordable advertising packages to black ownedbusinesses on our globally targeted Social Networking site starting aslow as 275.00 USD per monthPrices depend on length of advertising flight and exposure acrossnetwork. Please See advertising package price list.Contact us with your specific advertising needs.

Advertisers on Proudli who may not have a

web-site or images for their product orservices can purchase high visibility

advertising space using only a business cardfor the low cost of 34.99 USD a month

Advertising on Proudli, a black owned business is

guaranteed to reach their target audience Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING


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PROUDLI ADVERTISINGCUSTOM VERTICAL BANNER AD EXAMPLES

Advertisers can choose pages based upon businessrelevance, frequented areas and desired visibility.


PROUDLI ADVERTISING


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PROUDLI ADVERTISINGHORIZONTAL ADS EXAMPLE

Advertisers can choosepages based upon businessrelevance, frequented areas

and desired visibility.


PROUDLI ADVERTISING


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PROUDLI ADVERTISINGMOBILE AD EXAMPLE

Advertisers can choose toadvertise on our mobile

application separately from

our desktop editionto suit

desired visibility and budget.Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING


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PROUDLI ADVERTISINGDESKTOP VIDEO CHAT AD EXAMPLE

Premium advertiserscan also choose toadvertise in desktopvideo chat sessions

depending on budgetand desired visibility.


PROUDLI ADVERTISING


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PROUDLI ADVERTISINGMOBILE VIDEO CHAT EXAMPLE

Premiumadvertisers can

choose to advertiseon our mobile

video chat

application,Separately from

our desktop and

mobile application

based uponrelevanceanddesired

visibility.


PROUDLI SUSTAINING BLACK BUSINESSES


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International marketing andmedia initiatives as a PanAfrican App to bring newconsumers to your businessfrom around the world.

Mobile APP and Social

Networking Site reachingtargeted black consumers in thepalm of their hands.

Proven group economicpractices in an electronicenvironment to build strongbusiness communities.

Engaging free services andrelevant content guaranteesengagement, consistent usership and support for yourblack owned business.

PROUDLI SUSTAINING BLACK BUSINESSES

THROUGH

INTERNATIONAL MARKETING

REACH YOUR TARGETED AUDIENCEON THE INTERNET


HOW TO


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HOW TO

SUPPORT PROUDLI

While Proudli grows, it too needs a lot ofsupport to be successful as it is solelyoperated by the developer, Renae Bruce-MiIler.

Donations are welcome by PayPal at

[email protected]

Proudli is seeking business partners to supportinitiatives in tech and advertising in the followingareas. Marketing Advertising Web/Mobile development Administrative support Production Content distribution Graphics

Proudli is a registered LLC in the State of New Jersey,USA and at the Companies Office registrar in KingstonJamaica.Proudli is awaiting patent pending status from theU.S.P.T.O. The Logo and name PROUDLI is Registered and

Trademarked with the U.S.P.T.O and the JamaicaIntellectual Property Office.The Proudli television and radio show is copyrighted withthe United States Library of congress.

Proudli, will soon sell privately preferred shares in

Jamaica and the United States, however investorsmust demonstrate fitness and ability to participate in

the minimum obligation as a shareholder.

A meeting will be announced to interested parties

through the Proudli accountant at a soon to beannounced date in 2014.

Please contact [email protected]


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REFERENCES

MIT TECHNOLOGY REVIEW http://www.technologyreview.com/article/424409/advertisers-flock-to-social-networks/Pew Research Study: http://www.pewresearch.org/fact-tank/2013/08/30/black-incomes-are-up-but-wealth-isnt/INTERNET TRENDS http://www.kpcb.com/internet-trends

IPolicy Mic: http://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-howDuke University, Black Business Failure http://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=3320&context=lcpNielson Ratings: http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/10/MultiCulturalSpotlight10.23.09.pdfBlack Spending and Black Unemployment http://www.huffingtonpost.com/daryl-williams/black-owned-business-unemployment_b_1326834.htmlEuropean Union Office of Trade: http://ec.europa.eu/trade/policy/countries-and-regions/regions/caribbean/

Black Demogrphics: http://blackdemographics.com/households/poverty/United States Export Office: http://export.gov/caribbean/Caricom Office: http://www.caricom.org/Black Voices United Kingdom: http://www.voice-online.co.uk/article/black-consumers-are-worth-%C2%A3300-billionWet Feet https://www.wetfeet.com/articles/industry-overview-advertising-and-prLatinAfricaTrade Group: http://www.grouplamerica.com/caribbean.htmBusiness Insider http://www.businessinsider.com/the-35-companies-that-spent-1-billion-on-ads-in-2011-2012-11UNITED STATES CENSUS BUREAU http://www.census.gov/newsroom/releases/archives/business_ownership/cb11-24.html

Lending Research Study: http://www.responsiblelending.org/mortgage-lending/research-analysis/foreclosures-by-race-and-ethnicity.pdfEwing Marion Kaufman http://conferencing.uwex.edu/conferences/sbir2011/documents/Sandra_Miller_2011Wisconsin.pdfBiz Journals http://www.bizjournals.com/memphis/stories/2004/05/24/story4.html?page=allProspect.ORG http://prospect.org/article/destruction-black-wealthBlack Economic Development http://www.blackeconomicdevelopment.com/if-you%E2%80%99re-a-black-business-owner-who-wants-to-succeed-leave-the-african-american-consumer-behind/The History of Black Business in America http://uncpress.unc.edu/browse/book_detail?title_id=1487Social Media Report http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/Internet Television https://medium.com/business-marketing/five-reasons-you-need-a-roku-tv-channel-75ee2f8dcca8

REAL BLACK POWER IS ECONOMIC POWER
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al-media-advertising-2/social-networks/pinterest-social-networks/http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/http://uncpress.unc.edu/browse/book_detail?title_id=1487http://www.blackeconomicdevelopment.com/if-you%E2%80%99re-a-black-business-owner-who-wants-to-succeed-leave-the-african-american-consumer-behind/http://www.blackeconomicdevelopment.com/if-you%E2%80%99re-a-black-business-owner-who-wants-to-succeed-leave-the-african-american-consumer-behind/http://prospect.org/article/destruction-black-wealthhttp://www.bizjournals.com/memphis/stories/2004/05/24/story4.html?page=allhttp://conferencing.uwex.edu/conferences/sbir2011/documents/Sandra_Miller_2011Wisconsin.pdfhttp://www.responsiblelending.org/mortgage-lending/research-analysis/foreclosures-by-race-and-ethnicity.pdfhttp://www.census.gov/newsroom/releases/archives/business_ownership/cb11-24.htmlhttp://www.businessinsider.com/the-35-companies-that-spent-1-billion-on-ads-in-2011-2012-11http://www.grouplamerica.com/caribbean.htmhttps://www.wetfeet.com/articles/industry-overview-advertising-and-prhttp://www.voice-online.co.uk/article/black-consumers-are-worth-%C2%A3300-billionhttp://www.caricom.org/http://export.gov/caribbean/http://blackdemographics.com/households/poverty/http://ec.europa.eu/trade/policy/countries-and-regions/regions/caribbean/http://www.huffingtonpost.com/daryl-williams/black-owned-business-unemployment_b_1326834.htmlhttp://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/10/MultiCulturalSpotlight10.23.09.pdfhttp://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=3320&context=lcphttp://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-howhttp://www.kpcb.com/internet-trendshttp://www.pewresearch.org/fact-tank/2013/08/30/black-incomes-are-up-but-wealth-isnt/http://www.technologyreview.com/article/424409/advertisers-flock-to-social-networks/


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