proton strategic analysis
TRANSCRIPT
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FACTS
Profile of the company
Year-founder-size of production-revenue
Name Perusahan Otomobil Nasional Berhad (PROTON)
Year Founded 1983
Founder Mahathir Mohamad
Subsidiaries 11 Subsidiaries and 11 associated companies
manufacturing, research and development, sales and
service activities.
Adopted Technology Technology and parts from Mitsubishi MotorsFirst Car Proton Saga 1985
First Plant Shah Alam
Actual Size Of Production 350,000 units per year two plants combined
Revenue For 2010 8227 million RM
Average Revenue From 2006
Till 2010
6571 million RM
International Market Right hand drive market: New Zealand, UK as well as the
Middle East, South-East Asia and Australasia, but it was
mostly successful in UK12/24/2014 PROTON Official Website
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COLLABORATION/PARTNERSHIP
PROTON-MITSUBISHI PROTON SEPARATE PROTON + (?)MISSED OPPORTUNITIES
1985 SAGA: 1.3 or 1.5litre engines.
Simpler model of
the Lancer, a well-established and
popular
Mitsubishi model
for the mass market
2001 WAJA: its first home-designed model.
To expand its sales
internationally and
domestically, Proton
need to improve itstechnology.
2004-2007
Discussions with global
automotive original
equipmentmanufacturers (OEMs),
including General Motors
(GM), Peugeot and, more
recently, Volkswagen AG
went nowhere as none.
2004 Mitsubishi sold off itsstake in Proton.
Purchased by the
Malaysian government
EFFECT:
Deteriorating quality of proton products. Customers
perceived the quality of proton vehicles to be better when
they were still produced in partnership with Mitsubishi
Eventually, Mitsubishi agreed to form another alliance
with Proton, but only on a project basis.
12/24/2014 PROTON Annual Reports 2012
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INDUSTRY OVERVIEW
PROTON was Malaysia'sdominant auto manufacturer
until the establishment of
PERODUA, in the year 1993.
Now the Malaysian auto
market is dominated by
Malaysia's national cars,
PROTON and PERODUAwhich jointly accounted for
90 per cent of the vehicles
sold annually.
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INDUSTRY OVERVIEW-Local Market
Competitors
Market share
37%
26%
12%
8%
10%
4%
3%
Market Share for each Manufacturer
in Malaysia as of Feb. 2013(Maybank Research Sector Update
March 2013) Perodua
Proton
Toyota
Honda
Nissan
Hyundai
Volkswagen
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INDUSTRY OVERVIEW-International
Market
COUNTRYCars Sold 1985 -2012
NUMBER %
Malaysia 3,500,000 92%
United Kingdom 151,421 4%
China 85,922 2%
Australia 32,936 1%Singapore 23,950 1%
TOTAL 3,794,229 100%
Summary: only 8%of all sold cars were exported and 92% were
purchased in internal market12/24/2014
Source: (paultan.org - thestar.com.my- bernama.com.my- a4rzero.wordpress.com)
http://www.thestar.com.my/story.aspx?file=/2009/10/1/business/20091001141452&sec=businesshttp://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://www.thestar.com.my/story.aspx?file=/2009/10/1/business/20091001141452&sec=business -
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PROTON STRATEGY
As per its Official Website and Annual Reports, PROTONlisted the following values as its core strategy values:
1. Quality
2. Customer Focus3. Innovation
4. Team Work
5. Speed
6. Caring
7. Honesty
High
Quality
and Low
Price!
12/24/2014 PROTON Annual Reports 2012
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2-Threat of New Entrant
Low:
-high capital and investments are needed for such industry
-Lack of availability of the distribution channels especially as proton issupported by government
-brand loyalty of the customers of proton as it has been for a long timein the market as the only option
High:
-As government is working towards reducing taxes on importedautomobiles of foreign manufacturers, and as friendly import laws aremore considered, the threat is very high of preferring the foreignbrands if prices are in the same range with other brands being morefavorable
3-Threat of Substitutes
There is a high threat from the competitor Perdoua, as prices aremore affordable. Motorcycles are also highly considered as a
substitute
4-Supplier Power
-few dominant suppliers
-Since established, proton does not face serious problems fromsuppliers and moreover, it has secured channels by thegovernment and supported very well.
-because the industry is directly connected to safety and qualityof life of the customers. The most important factor which add upto the influence of the suppliers is the high cost of switching.
5-Buyer Power
The buyer will always choose the lower price car
1-Competitive Rivalry
As a local manufacturer who
advantages of high import taxes onforeign automobile brands, and who is
selling prices are affordable, there isonly Perodua which does not evencompete to proton in certain car
types.
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EXTERNAL STRATEGIC ANALYSISPORTERS FIVE FORCES
PORTERS
Five Forces
1-Competitive Rivalry
As a local manufacturer who advantages of high import taxes on foreign automobile brands, andwho is selling prices are affordable, there is only Perodua which does not even compete to protonin certain car types.
2-Threat of New Entrant
Low:
-high capital and investments are needed for such industry
-Lack of availability of the distribution channels especially as proton is supported by government
-brand loyalty of the customers of proton as it has been for a long time in the market as the only
optionHigh:
-As government is working towards reducing taxes on imported automobiles of foreignmanufacturers, and as friendly import laws are more considered, the threat is very high ofpreferring the foreign brands if prices are in the same range with other brands being morefavorable
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PORTERS
Five Forces
4-Supplier Power
-few dominant suppliers
-Since established, proton does not face serious problems from suppliers and moreover,it has secured channels by the government and supported very well.
-because the industry is directly connected to safety and quality of life of the customers.The most important factor which add up to the influence of the suppliers is the high costof switching.
5-Buyer Power
The buyer will always choose the lower price car.
3-Threat of Substitutes
There is a high threat from the competitor Perdoua, as prices are more affordable.Motorcycles are also highly considered as a substitute
EXTERNAL STRATEGIC ANALYSISPORTERS FIVE FORCES Cont.
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EXTERNAL STRATEGIC ANALYSIS :PESTEL ANALYSIS
POLITICAL
AFTA *(Asian Free Trade
Area) (eradication of taxbarriers (+&-))
National Automobile
Policy (NAP)
ECONOMICAL
Highly competitive
Automotive Market
Effect of financial crisis
Pure consumer
segmentation
SOCIAL
Growing concern towardthe environmental issues
Growing Population
Customer loyalty-
Proton is National
Brand
TECHNOLOGICAL Poor introduction of new
technologies
Intellectual property
Potential for
development
LEGAL
Commitment for safety
and environmental
friendly cars
Government protection
New tariffs
ENVIRONMENTAL
Growing concern toward
the environmental issues
12/24/2014Jane Terpstra Tong, Robert H. Terpstra, and Ngat Chin Lim, (2012)
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Asean Free Trade Area(AFTA)
The establishing of AFTA council has raised challenges
and opportunities for PROTON:
Challenge:
Lose their Shares on Local Market
Opportunities:
Entrance To External Markets
Increase Export
12/24/2014Jane Terpstra Tong, Robert H. Terpstra, and Ngat Chin Lim, (2012)
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INTERNAL STRATEGIC ANALYSIS
VALUE CHAIN
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound
Logistics
Operations Outbound
Logistics
Marketing
And Sales
Service
MARGIN
Primary Activities
Support
Activities
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INTERNAL STRATEGIC ANALYSIS :SUPPORT ACTIVITIES
Firm
Infrastructure
Manufacturing plants, operating divisions - domination in a local market
Geographical location- opportunity for global investment and integration in business environment
Government protection
HR
Management
Collaboration with Universities (ratio of MSs and PhD among Employees),
Skills Development and Training (overseas trainingsRESULTcreate new models and built new
Hybrid Engines)
PIIC - Proton Innovation & Invention Competition 2010 (annual event which enables PROTON staff to
generate new ideas and interest in creating next generation cars among employees)
Technology
Development
PTAC - Proton Technology Advisory Council .
Task - timely preparation and risk mitigation of technology acquisition based on the information given by thepanels.
Purpose -advise and provide recommendation to PROTON on current, future technologies and global automotive
directions.
PTR - PROTON Technology Roadmap
Serves as a blueprint for the Company in shaping PROTONs car of the future. It forms an integral part of the
decision making process of the technologies that should be acquired so as to remain competitive and profitable
in the domestic and global market within a ten year time frame.
Technology Transfer
Protons engineers were attracted in Saudi Arabias project - Develop the plan of totally automotive development
and manufacturing capability. That project was run by King Abdulaziz City for Science and Technology (KACST), an
independent scientific organisation in Saudi Arabia.
Result :
the prototype car was successfully completed by 22 October 2010 and was showcased during the Riyadh Motor
Show from 49 December 2010.
Procurement
Supply chain ( raw materials, parts and components) from foreign a
well as local manufacturing
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INTERNAL STRATEGIC ANALYSIS: PRIMARY ACTIVITIES
Inbound
Logistics
Operations Outbound
Logistics
Marketing and
Sales
Service
In 2005: 287 vendors
3000 sub-
suppliers
5000
components
Only 10% of
them hold
Grade A
ranking
RESULT:
60% defects
because of poor
quality of suppliers
CHANGE STRATEGY:
Reduce number of
vendors to 180 Increase inbound
control
In 2010:1 ) ENGINEERING SERVICES*
* (comments in next slide)
2) MANUFACTURING
PROTON Shah Alam
Capacity is 150,000 units
MVFscapacity is 50,000
Total capacity of200,000 units per year.
PROTON Tanjung Malim
Annual capacity of 150,000
units.
PROSPECTS
plan to deliver 189,900units up
to 91%.
3) QUALITY CONTROL**
Strategy vision:
Quality Improvement as a
cost reduction
** (see comments next to eng.
services comments)
In 20122 CLASS-es(The Centre for Logistics,
Allocation, Storage and
Services )
ACCOMODATION
CAPACITY
Sijangkang7.000 cars
Tanjung
Malim6.000 cars
service internal market and
preparing cars for shipment
to the export
RESULT
The CLASS process enablesto reduce a host of
problems, including multiple
handling by 40%,
unnecessary waiting time to
a maximum of three days,
secondary defects and
excess inventory at staging
points
In 2005
special category of
dealers the
Approved Permit (AP)
holders.
In 2009
National Automotive
Policy (open APs would
be phased out by 2015
andfranchise APs by 2020)
EXPECTATIONWithout
open APs, most used car
dealers would not be
able to operate
Pre-purchasing
customer Financial
service ( agreement
between Proton and
CIMB) [5]
Government support
(loans in
2010 were available for
less than 23% per
annum)
A genuine Proton
service guarantees
(Service,design,consultancy,
and maintenance
centres which located
in Kuala Lumpur,
Selangor, Kedah,
Perlis, Kelantan,
Penang, Terengganu,
Perak, Pahang, Melaka,
Sembilan,Johor,
Sarawak, Sabah, WP
Labuan) 3*
12/24/2014
INTERNAL STRATEGIC ANALYSIS PRIMARY ACTIVITIES
http://www.servicecenter.com.my/proton-service-centre-listhttp://www.servicecenter.com.my/proton-service-centre-list-selangorhttp://www.servicecenter.com.my/proton-service-centre-list-kedahhttp://www.servicecenter.com.my/proton-service-centre-list-perlishttp://www.servicecenter.com.my/proton-service-centre-list-kelantanhttp://www.servicecenter.com.my/proton-service-centre-list-penanghttp://www.servicecenter.com.my/proton-service-centre-list-terengganuhttp://www.servicecenter.com.my/proton-service-centre-list-perakhttp://www.servicecenter.com.my/proton-service-centre-list-pahanghttp://www.servicecenter.com.my/proton-service-centre-list-melakahttp://www.servicecenter.com.my/proton-service-centre-list-sembilanhttp://www.servicecenter.com.my/proton-service-centre-list-johorhttp://www.servicecenter.com.my/proton-service-centre-list-johorhttp://www.servicecenter.com.my/proton-service-centre-list-sarawakhttp://www.servicecenter.com.my/proton-service-centre-list-sabahhttp://www.servicecenter.com.my/proton-service-centre-list-wp-labuanhttp://www.servicecenter.com.my/proton-service-centre-list-wp-labuanhttp://www.servicecenter.com.my/proton-service-centre-list-wp-labuanhttp://www.servicecenter.com.my/proton-service-centre-list-wp-labuanhttp://www.servicecenter.com.my/proton-service-centre-list-sabahhttp://www.servicecenter.com.my/proton-service-centre-list-sarawakhttp://www.servicecenter.com.my/proton-service-centre-list-johorhttp://www.servicecenter.com.my/proton-service-centre-list-sembilanhttp://www.servicecenter.com.my/proton-service-centre-list-melakahttp://www.servicecenter.com.my/proton-service-centre-list-pahanghttp://www.servicecenter.com.my/proton-service-centre-list-perakhttp://www.servicecenter.com.my/proton-service-centre-list-terengganuhttp://www.servicecenter.com.my/proton-service-centre-list-penanghttp://www.servicecenter.com.my/proton-service-centre-list-kelantanhttp://www.servicecenter.com.my/proton-service-centre-list-perlishttp://www.servicecenter.com.my/proton-service-centre-list-kedahhttp://www.servicecenter.com.my/proton-service-centre-list-selangorhttp://www.servicecenter.com.my/proton-service-centre-list -
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INTERNAL STRATEGIC ANALYSIS:PRIMARY ACTIVITIEScont.
PRODUCT &
DEVELOPMENT
STYLING & TECHNOLOGY
DEVELOPMENT
PROCESS
IMPROVEMENTSIn 2009
Proton continues to improve and
made new models:
SAGA and Inspira.
In 2010
Global StylingPahlawan Series
Show Car
Product Lifecycle Management
An aggressive process improvement
initiative for managing product
developing (build the platform for
collaboration and integration of
business processes which help
PROTON improve operationalefficiency, refine product
management and eliminate
redundant processes.)
The Aim:
Convince that Company able to
produce high quality cars for
internal and external markets as
well
Vehicle Cost Reduction.
Companys main goals for achieve
VCR are:
1) Minimise effect of material cost
increase to the car price.
2) Consider cost improving activities
even at designing stage.
ENGINERING PROCESS
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INTERNAL STRATEGIC ANALYSIS PRIMARY ACTIVITIES
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INTERNAL STRATEGIC ANALYSIS: PRIMARY ACTIVITIESCont.
QUALITY CONTROLRIGHT CULTURE & RIGHT ATTITUDE in PEOPLE
Customer Focus: Towards Quality
Culture:
Innovative-Driven
Quality:
Total Quality
Ownership (TQO)
Quality Improvement
Team
Quality Improvement
Committee
All Innovation Matters
(AIM)
All programs that were
targeted to improve
quality affected
improving of supplier
quality performance by
50%.
Within one year QIT
represented by 560
employees implemented
more than 300
improvements for
problems that were
provided by customers.
The Committee every
week discuss,
recommend and resolve
Issues. are attended by all
operational units
Engineering, Group
Procurement,Manufacturing, Quality
and After Sales Division
and chaired by Director of
quality for achieve
Companys core values.
Plan-Do-Check-Action
(PDCA) cycle involve all
individuals for innovation
activities. It provided
Company almost 60.000
suggestions in 2010
which allowed to reducecost by 50 mln. MYR
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INTERNAL STRATEGIC ANALYSIS: PRIMARY ACTIVITIESCont.
SERVICEPerusahaan Otomobil
Nasional
PROTON Shah Alam manufacturing
complex
product development, styling and
technology development,collaborations,
PROTON Tanjung Malim Sdn PROTON City industrial, commercial and residential
activities
Proton Edar Sdn Bhd Distribution Service Centre ???? [3] Motor Vehicle and Motor Vehicle Parts
and Supplies Merchant Wholesalersas
well as retail sales
Wholesale And Retail Sale Of All Kinds
Of Parts, Components, Supplies, Tools
And Accessories For Motor Vehicles
Proton Parts Centre Sdn Bhd joint venture company between
PROTON, EON and HICOM
Determined to be the logistic base
company that engages in sourcing,
warehousing and distributing of Proton
genuine parts for PROTON's market indomestic as well as overseas
Miyazu(M) Sdn Bhd leading die provider for Proton cars speciallizing in Automotive Tooling
Engineering, Design and Manufacturing
services
Lotus Engineering Malaysia
Sdn
Lotus Cars, Lotus Engineering and
Lotus Racing
consultancy services
12/24/2014
http://corporate.proton.com/http://corporate.proton.com/http://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://www.proton-edar.com.my/http://www.securities.com/subscribe_profiles.htmlhttp://www.securities.com/subscribe_profiles.htmlhttp://www.protonparts.com.my/http://www.miyazu.com.my/http://www.lotuscars.com/http://www.lotuscars.com/http://www.lotuscars.com/http://www.lotuscars.com/http://www.miyazu.com.my/http://www.miyazu.com.my/http://www.miyazu.com.my/http://www.miyazu.com.my/http://www.miyazu.com.my/http://www.protonparts.com.my/http://www.protonparts.com.my/http://www.protonparts.com.my/http://www.protonparts.com.my/http://www.securities.com/subscribe_profiles.htmlhttp://www.securities.com/subscribe_profiles.htmlhttp://www.proton-edar.com.my/http://www.proton-edar.com.my/http://www.proton-edar.com.my/http://www.proton-edar.com.my/http://www.proton-edar.com.my/http://www.proton-edar.com.my/http://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/Corporate/About-Proton/PROTON-Plants/Site-Location.aspxhttp://corporate.proton.com/http://corporate.proton.com/http://corporate.proton.com/http://corporate.proton.com/http://corporate.proton.com/ -
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Grow or DISAPPEAR?
The company doesnt have a
choice but Increasing their
Markets. (For this purpose
they have to Develop
external Markets (AFTA
Countries)
Developing technologies by
attracting global automotive
original equipment
manufacturers could bring
additional competitive
advantagebydifferentiation.
And All THIS ACTIONS for:
Increasing Quality by
Decreasing Cost!!!
CURRENT
POSITION
Place where
they HAVE TO
BE
Place where
they COULD
BE
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RECOMMENDATIONS
Conqueror external markets (AFTA members - Brunei, Indonesia,
Malaysia, Philippines, Singapore, Thailand, Cambodia, Myanmar,
Laos and Vietnam).increase export of manufactured cars!
1. Be independent : collaborate with strategic partners whowill provide technologies for:
a) Improve quality: apply strict control over their suppliers in means of
timing and quality level
b) Decrease COST!
Option1 Option 2 Option 3
High QualityHigh
Price
Low pricePoor quality HighPrice and High
Qualityby free
technologies
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CONCLUSION
After analyzing Protons strategy vision which is
increasing quality along with decreasing cost,
they will not be able to implement it because
they still depend on acquiring external
technologies which is too costly for them.
However, their efforts for getting engaged with
Global Automotive Original EquipmentManufacturers (OEMs) is one of the best
available options for solving their issue.
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REFERENCES
[1] Malaysia
http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/
UK
http://www.thestar.com.my/story.aspx?file=%2f2009%2f10%2f1%2fbusiness%2f20091001141452&sec=business
http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/
http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/
China
https://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_%28EuropeStar_L3%29_and_EuropeStar_L5_in_China,_2010_-_mid_2013.png
Australia
New straits time- banks team up in money changing business 26/8/1996 Newspaper
http://news.google.com/newspapers?id=lQhPAAAAIBAJ&sjid=WRUEAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=
en
http://www.bernama.com.my/bernama/v3/news_lite.php?id=256973
http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-
on-podium-for-the-first-time-since-1930s/
Singapore
http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/
http://media.straitstimes.com/coe1/annual_registration.html
12/24/2014
http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://www.thestar.com.my/story.aspx?file=/2009/10/1/business/20091001141452&sec=businesshttp://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/https://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttp://news.google.com/newspapers?id=lQhPAAAAIBAJ&sjid=WRUEAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=enhttp://news.google.com/newspapers?id=lQhPAAAAIBAJ&sjid=WRUEAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=enhttp://www.bernama.com.my/bernama/v3/news_lite.php?id=256973http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://media.straitstimes.com/coe1/annual_registration.htmlhttp://media.straitstimes.com/coe1/annual_registration.htmlhttp://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://bestsellingcarsblog.com/2013/01/05/australia-full-year-2012-mazda3-leads-again-in-record-market-no-local-model-on-podium-for-the-first-time-since-1930s/http://www.bernama.com.my/bernama/v3/news_lite.php?id=256973http://news.google.com/newspapers?id=lQhPAAAAIBAJ&sjid=WRUEAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=enhttp://news.google.com/newspapers?id=lQhPAAAAIBAJ&sjid=WRUEAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=enhttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttps://commons.wikimedia.org/wiki/File:Sales_of_Proton_Gen-2_and_Persona_(EuropeStar_L3)_and_EuropeStar_L5_in_China,_2010_-_mid_2013.pnghttp://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/http://www.thestar.com.my/story.aspx?file=/2009/10/1/business/20091001141452&sec=businesshttp://www.thestar.com.my/story.aspx?file=/2009/10/1/business/20091001141452&sec=businesshttp://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/http://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/ 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8/10/2019 Proton Strategic Analysis
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12/24/2014
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