proto-persona workshop ux scotland 2016
TRANSCRIPT
Proto-personas
Friday 10th June 2016
collaboratively.
How to make
Joanne RigbyUser Experience Director@joanneux #uxscot
“If you design for everyone, you delight no one. That is the recipe for a mediocre product.
Alan Cooper
representativesPersonas are
of our users
(based on research)
Proto-personas
(AKA Provisional personas, ad-hoc personas)
Why proto-personas are great
● Fast to produce
● Start the project as we mean to go on (user needs inform
decisions)
● Avoiding ‘designing for everyone’
● Discover assumptions and misconceptions
Proto-personas give us ashared understanding, not insight
How to make
Proto-personas
Our client:Well known, Cinema chain
Fast proto-persona activity
1. Freelist every type of user
2. Post-it note goals/needs
3. Group our goals
4. Name your groups
In groups:
1. Review the copy of your post it notes
2. Use post-it notes to complete the persona template
15mins
Activity
Complete persona template
In groups:
1. Present your persona to another group
2. Agree together what the final post it notes will be adding and removing post it notes
5mins per group
Activity
Feedback
1. Freelist every type of user (our inspiration list)
2. Post it note goals/needs
3. Group our goals
4. Name your groups
5. Complete proto-persona templates
...then research
Steps to collaborative proto-persona creation
Your turn
We’d love to see your workshop photos using the template
Find the template here:
http://orangeb.us/obpersona
Send us a tweet @orangebus
Thanks
Joanne RigbyUser Experience Director
[email protected]@joanneux
@orangebus Persona Templatehttp://orangeb.us/obpersona