protein infographic
TRANSCRIPT
DUPONT NUTRITION & HEALTH Protein-fortified food & beverage market opportunities
Protein is a macronutrient that is growing in appeal and demand in today’s market. Consumers of all ages recognize its benefits in muscle health, weight and energy management and actively seek it in the foods they buy. PROTEIN
PROTEIN IS IN DEMAND1
of consumers try to consume a certain amount or as much protein as possible daily.
CONSUMERS RECOGNIZE PROTEIN’S MANY BENEFITS1
WHO’S FOCUSED ON PROTEIN: MILLENNIALS, EDUCATED CONSUMERS, WOMEN
50%Very important/somewhat important:
91% 87% 76% 72% 63%Protein in diet Builds muscle Recovery from exercise Feel full Weight loss
of Millennials claim to be focused on increasing protein.2(age 18-29)
of Millennials use protein powders once a week or more.2
of consumers consider protein when making decisions about food purchases, with women and highly-educated consumers indexing higher.3
58%
DuPont Nutrition & Health offers a wide range of soy proteins — plant-based, high-quality and economic
proteins with proven health benefits. Find out how you can capitalize on today’s market opportunities
in protein at www.danisco.com/protein
PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108
Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies.
SOURCES: 1 International Food Information Council Foundation, 2014 Food & Health Survey 2 “An In-Depth Look at Consumer Views on Protein & Carbohydrates,” Health Focus International, September 2014 3 IFIC, 2013 & 2014 Food & Health Survey
CONSUMERS ARE LOOKING FOR “HEALTHY” SOURCES OF PROTEIN2
CONSUMERS BELIEVE IT IS IMPORTANT TO CONSUME PROTEIN THROUGHOUT THE DAY2
38%
62%
82%
18%48%52%
74% 76%
26% 24%
39%
61%
Not importantExtremely important
Early morning: Mid-morning: Mid-afternoon:Afternoon: Evening: Late evening:
72%Assess the healthfulness of a protein based on its source
46%Prefer to consume a combination of proteins,
plant- and animal-based
30%Have no preference where their
protein comes from, as long as they get enough
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