Protein for Regional Brands in the Danube

Soya Program?

-

Why not?!

Bruno Krieglstein

Ministry of Rural Affairs and Consumer Protection of Baden-Württemberg

2 ND INTERNATIONAL DANUBE SOYA CONGRESS 2013

AUGSBURG

25. 11.2013 – 26.11.2013

National food quality certification schemes

• 582 sign users • 26 licensee

• 100 sign users • 4 licensee

• 14 registered PGI/ PDO, 4 applications • 7 spirits and 7 wines PGI/ PDO

Regional marketing schemes in Baden-Württemberg

Source: MBW/MLR

EU agricultural product quality schemes

- Guarantees since 1989, a quality that is significantly higher, as it provides the legal standard and the origin from the Baden-Württemberg

- approved notificiation in 2003 by the European Commission (C(2003) 1456fin)

- Individual codes of production for each product group

- the main message relates to the special quality of the products

Quality label with designation of origin Baden-Württemberg

Source: MBW/MLR

OECO-Brand since 2003

Transparency within the system

Defined and guaranteed quality from controlled

cultivation

Neutral controls at all stages of production,

processing and marketing

(incl. monitoring of the system, operational self-

control, mystery shopping)

Guarantee of origin of Baden-Württemberg

In the future no use of genetically modified feed

(GMO feed) obligatory *)

Quality label with designation of origin Baden-Württemberg

Source: MBW/MLR

*) Regulation (EC) No 1829/2003 of the European Parliament and of the Council of 22 September 2003 on genetically modified food and feed

50

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Share of non genetically modified feed *)

GMO-free*)

2012 producers yes no

pork 470 37 % 63 %

beef 206 62 % 38 %

lamb 30 57 % 43 %

eggs 27 93 % 7 %

Source: MBW 2013

*) Regulation (EC) No 1829/2003 of the European Parliament and of the Council of 22 September 2003 on genetically modified food and feed

Quality label with designation of origin Baden-Württemberg

Is regional feed important for Your purchase of regional meat,

eggs and milk?

69%

31%

NO

YES 31 %

69 %

Data: MLR/MBW/ market research in Baden-Württemberg November 2010, repräsentative sample

Do You prefere labeling the orgine of feed?

76%

24%

NO

YES 24 %

76 %

Data: MLR/MBW/ market research in Baden-Württemberg November 2010, repräsentative sample

81

70

68

57

37

2

Expectation of the orgine of feed regional programms

neighborhood, region

Third countries

no oppinion

70 %

68%

57 %

37 %

2 %

Data: MLR/MBW/ market research in Baden-Württemberg November 2010, repräsentative sample

81 %

15%

81%

4%

positive

no opinion

negative

For me GMO is more …

Data: MLR/MBW/ market research in Baden-Württemberg November 2012, repräsentative sample

4 % 15 %

81 %

Whats Your oppinion to I agree

not specified

I doen‘t agree

Genetic engineering…

Data: MLR/MBW/ market research in Baden-Württemberg November 2012, repräsentative sample

I know little about

I am afraid of

I don‘t care

has a lot of advantages

endangers peasants in devel. countries.

makes food healthier

has advantages for animal-production

has advantges for agriculture

is good for multinational companies

Thank You for Your attention!