protecting your profession - coavision.org member benefits 2013_web(1).pdf · protecting your...
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Protecting Your
Profession
Keeping You
Informed
Resources To Grow
Your Practice
Watching Your
Bottom Line
Increasing Performance & Profitability
Promoting Your
Profession
Offering Continuing Education
Making A
Difference
Providing Networking & Learning
Protecting Your
Profession
25 years ago, AOA fought legislative battles for you that brought OD's medical
reimbursements in greater parity with your MD counterparts.
$$$ x 25 years = Incalculable
AOA & COA regularly fight legislative battles for you to prevent reimbursement
cuts by Medicare & Medi-Cal. There were over $1 billion in these reimbursements
to Optometrists in 2011.
$25,000 per practicing OD in the United States
In 2012, COA stopped a State Board of Optometry regulation that would have
required all Optometrists to include your full name exactly as written on your
license & your license number on all signs, business cards, stationary and any
forms of advertising.
Savings of expensive rebranding costs
AOA fought to include you in…
e-Rx prescribing incentives
$50 per doctor
PQRS incentives
$87.50 per doctor
EHR Federal Incentives
Up to $44,000 per doctor
Promoting Your
Profession
In 1996, COA passed legislation to allow ODs to use TPAs - this is
15 - 20% of your practice income.
Over $100,000 in additional annual revenue
In 2008, COA passed legislation to make it easier to ODs to become
certified to treat glaucoma.
Potential additional income of $500 per test conducted
In 2012, COA passed legislation to allow ODs to perform certain CLIA
waived tests in office.
Convenient to the patient and puts $4.50 - $27 per test in your pocket
Resources To Grow
Your Practice
PRACTICE FACT SHEETS Written specifically for the optometric profession and free to members, COA offers
a continually-growing library of in-depth fact sheets addressing a wide variety of
scope of practice and practice operation topics.
MEMBER MEDIA CENTER (MMC) Offers timely content for members to use on your websites and in your newsletters and social media. This helps you inform the public about important eye issues and gives you something extra to offer your customers.
Log into the COA website to access the MMC HERE
MEMBER RESOURCE CENTER
COA employs a staff member with a legal background who answers
common practice-related questions - from steps to take to get on a
health plan’s medical panel to optometric advertising requirements to
certification of legally blind patients to employment and workers’
compensation issues, and so many more.
Contact:
JASON GABHART
COA External Relations Manager
916.266.5043
EyeLearn is an online benefit offered exclusively to
AOA members.
EyeLearn is an easy-to-use centralized online
learning resource designed for the optometrist’s
learning needs.
EyeLearn’s secure environment keeps track of
your progress, archives previous learning content,
and provides recommendations for additional
resources based on your personalized learning
needs.
Access EyeLearn HERE
Benefits of EyeLearn
• Accredited, interactive
education
• Webinars
• Practice Management
Resources
• Journal Articles
• Knowledge Assessment
Tests
• Clinical Guidelines
• Live CE Finder
• And Much More
BUSINESS & CAREER SUCCESS WEBINARS
Skilled professionals share valuable
tips and firsthand experiences on
starting and maintaining a
successful optometry practice
through Business & Career Success
Webinars offered by AOA.
Topics include medical records &
coding, HIPAA updates, PQRS,
malpractice insurance, practice
management and more.
Visit: www.ExcelOD.com/Events
OD RESOURCE GUIDE
Offers practical steps to assist doctors of optometry in getting started or
making changes in your career. This guide also provides some
considerations to help explore different modes of practice. Job search
resources, as well as a timeline and checklist with suggestions for
starting a new practice are included.
Available for download at:
www.coavision.org
Keeping You
Informed
GOVERNMENT AFFAIRS WEEKLY Stay updated on legislative, governmental and advocacy issues affecting the optometric profession by reading this weekly e-newsletter.
CALIFORNIA OPTOMETRY
The official publication of COA, offering a
comprehensive view of professional
optometry in California today.
Printed and digital versions available.
COA MEMBER NEWS
This monthly e-newsletter keeps you and your staff continually informed
as to the latest actions impacting the profession, news on COA
conventions and upcoming events and clinical updates.
AOA COMMUNICATIONS
Sent daily, AOA's First Look e-newsletter, and published monthly, the
AOA News, are the profession's pre-eminent news publications.
Offering Continuing Education
COA CONFERENCES
Gain the latest cutting-edge education during programs that enhance
your clinical skills at COA's Monterey Symposium each November &
OptoWest in April.
$150 members-only discount for unlimited CE at each event
CE@HOME
Six hours of CE offered free to members annually through articles in
each issues of California Optometry.
$210 value
CE@HomeOnline makes it easy to earn CE credit! Purchase an annual
subscription for only $60 and simply send in your answers for each of
the six articles available annually for one hour of CE credit. Otherwise,
the price per article is $15 for members and $35 for non-members.
$150 value
OPTOMETRY’S MEETING®
AOA’s annual conference, held each June, includes education,
admittance to the exhibit Hall, and optometry’s meeting events such as
the welcome reception, opening general Session, Optometry Student
Bowl™, and Celebration of Optometry.
$400 members-only discount
Watching Your
Bottom Line
OPTOMETRIC BUYING GROUP
Offering the best deals from more than 270 optical and business
suppliers, Vision West is a comprehensive and proven one-stop resource
for the doctor of optometry’s practice needs offering exclusive
discounts.
Buying-power savings to members
www.VWeye.com
INSURANCE SERVICES
Tailored to the unique needs and risks of doctors of optometry, COA
offers a comprehensive menu of insurance products brokered by the
award-winning industry leader MARSH.
Members save up to 10% for professional liability insurance
www.COAMemberInsurance.com
DEBT COLLECTION
I.C System, a nationally-renowned, professional debt collection service
company, delivers members ethical and cost-effective solutions for
collecting debts and improving cash flow.
Members receive a 20% discount
www.ICSystem.com/ICmemberbenefits
MERCHANT CARD SERVICES
Heartland Payment Systems offers member-only rates on merchant
card processing and payroll services. By using Heartland, you will be
able to save money, save time, increase profits and simplify your
business operations.
Members save up to 10%
www.HeartlandPaymentSystems.com/your-industry
E-MAIL MARKETING
Constant Contact is an online marketing company offering email
marketing, social media marketing, online survey, event marketing,
digital storefronts, and local deals tools to improve communications and
marketing to your patients and soon-to-be patients.
Members save up to 25%
Sign up HERE
Increasing Performance & Profitability
PARAOPTOMETRIC SECTION As a COA member, you may enroll your staff in the California Paraoptometric
Section through a group office-based membership plan with a flat discounted
membership fee. COA’s conferences feature a wide array of ABO, NCLE and AOA
Paraoptometric certification-approved courses that enhance the skills and
productivity of your greatest asset – your staff.
The AOA Paraoptometric Section offers the Paraoptometric Skill Builder®
program that provides online training for new and/or experienced optometric
staff. The Beginner Level 1 course is designed for the “new to the field of
paraoptometry” and is offered free to members.
MEDICAL RECORDS & CODING AOAExcel’s Medical Records & Coding Service is
designed to educate you and your staff on medical
recordkeeping and coding to help doctors and
staff provide the best possible patient care,
prepare for payer audits, and to ensure accurate
reimbursements.
Email: [email protected]
Resources in:
• Accurate choices of
procedure and diagnosis
codes for eye care
• Understanding and
preparing for payer audits
of patient care and
coding
• Changes in Medicare and
coding policies
• ICD-10 preparation and
conversion
• Participation in
Medicare’s Physician
Quality Reporting System
(PQRS)
OD FINDERS COA's 'Find an EyeDoc' & AOA's 'Find a
Doctor' search portals assist the public
in quickly identifying just the right
member OD for care.
COA's Member Update section on our
website allows you to keep your
practice profile updated.
AOA Find A Doctor
COA Find An Eye Doc
OPTOMETRY’S CAREER CENTER®
With over 1 million hits per month, AOA’s Optometry’s Career Center
(OCC) is the industry’s leading optometry placement service for
opportunities throughout the practice life cycle.
Post job opportunities for your practice
Search for jobs in our extensive database
Check out our supporting services:
• Salary negotiations
• Career coaching
• Resume & cover letter services
Visit: www.excelod.com/career-center
SOCIAL MEDIA CONSULTANT
COA members have access to our staff social media consultant who can
offer advice, training and resources to build and maintain your social
media platforms.
Contact:
RACHAEL VAN CLEAVE, COA Communications & Social Media Manager
[email protected] 916.266.5037
Making A
Difference
BECOME A KEY PERSON
Educate lawmakers about issues important to optometry. This
grassroots work is incredibly powerful, as Legislators really do listen to
their constituents.
Contact:
KARA CORCHES, COA Grassroots & Fundraising Manager
[email protected] 916.266.5026
CALIFORNIA VISION FOUNDATION
The California Vision Foundation (CVF) is a non-profit, optometric charity
designed to provide low-income and uninsured families throughout the
state of California with free comprehensive eye exams and low cost
glasses. Become a California Vision Project Provider or Donate to the
Foundation Today!
www.CaliforniaVision.org
BECOME INVOLVED IN THE LEADERSHIP OF COA
OR YOUR LOCAL SOCIETY!
• COA Board of Trustees
• Communications Committee
• Finance Committee
• Legislation & Regulation Committee
• Healthcare Delivery Systems
• Membership Committee
• Sponsored Services Committee
• Education & Clinical Practice
Committee
• California Optometry Editorial Board
• Public Vision League
• Low Vision Rehabilitation Section
Providing Networking & Learning
Alameda/Contra Costa Optometric Society Cahuilla Optometric Society Central California Optometric Society Golden Empire Optometric Society Humboldt-Del Norte Optometric Society Imperial County Optometric Society Inland Empire Optometric Society Kern County Optometric Society Los Angeles County Optometric Society Mojave Desert Optometric Society Monterey Bay Optometric Society Orange County Optometric Society
Redwood Empire Optometric Society Rio Hondo Optometric Society Sacramento Valley Optometric Society San Diego County Optometric Society San Fernando Valley Optometric Society San Francisco Optometric Society San Gabriel Valley Optometric Society San Joaquin Optometric Society San Mateo County Optometric Society Santa Clara County Optometric Society South Bay Optometric Society Tri-County Optometric Society Tulare-Kings Counties Optometric Society
COA IS COMPRISED OF 25 LOCAL SOCIETIES:
COA will host its 2013 Monterey Symposium November 7-10,
2013 at the Monterey Marriott Hotel and Conference Center.
Over 600 ODs annually converge in Monterey to take part in
world-class education, networking with colleagues, and an
exhibit hall filled with optometry's latest products and
services!
Register today at www.MontereySymposium.com
The COA Presidents’ Council meeting brings together the leadership of the 25
local optometric societies and students from the California colleges of optometry
to discuss current issues facing local societies, COA and the optometric
profession, concluding with the development of relevant recommendations for the
COA Board of Trustees.
COA will host the 2013 Presidents’ Council
November 8 in Monterey, CA.
COA invites you to attend OptoWest, April 3-6, 2014, at the Renaissance
Esmeralda Resort and Spa, in Indian Wells, CA. OptoWest is the premier regional
conference created by eye care professionals for eye care professionals.
OptoWest provides quality education for optometrists and their professional staff
— offering four days of continuing education courses – and an exhibit hall that
features the leading vendors in the industry where ODs will find the newest
ophthalmic innovations for their business.
www.OptoWest.com
COA is governed by a 10-member board of trustees and the House of Delegates
(HOD). As COA’s official policymaking body, the HOD consists of COA members
from each of the local optometric societies, California optometry schools and
colleges, and COA sections. Delegates meet at this annual meeting to:
• Debate and vote on COA policy resolutions and bylaws amendments
• Adopt the COA budget
• Elect COA’s officers and trustees
The 2014 COA House of Delegates will meet April 4-5, at the Renaissance
Esmeralda Resort in Indian Wells, CA.
Make our collective voice heard.
Join us in Sacramento for COA’s Legislative Day on May 13, 2014!
Increasing Performance & Profitability
Keeping You
Informed
Watching Your
Bottom Line
Protecting Your
Profession
Resources To Grow
Your Practice
Promoting Your
Profession
Offering Continuing Education
Making A
Difference
Providing Networking & Learning
SO WHAT DOES THIS ALL ADD UP TO FOR YOU???
• Reimbursements $100K↑
• TPAs $100K↑
• Glaucoma $1000’s
• CLIA $100’s
• Practice Fact Sheets $500
• Member Media Center $1500
• Member Resource Center $2500
• EyeLearn $1000
• Business Webinars $500
• OD Resource Guide $100
• GA Weekly $250
• California Optometry $50
• COA Member News $150
• AOA News $250
• COA Conferences $300
• CE @ Home $360
• Optometry’s Meeting $400
• Affinity Partnerships $1000’s
• OD Finders $500
• 24/7 Coding Expert $5000
• Career Center $1000
• Social Media Consultant $1500
• Networking Opportunities $1000’s
WE ARE HERE TO HELP!
JODI HAAS
Membership Development Manager
916.266.5038
JENNY PETERSON Membership Coordinator
916.266.5053
JOIN TODAY!