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Some behavioral reasons for poor appetite:

Neophobia

Learned aversion

POOR POOR APPETITEAPPETITE

Female in season

Stress post surgery Hot weather

Dietary imbalance Feeding order

Jealousy

New neighborhood

Monotonous diet

Social intimidation

New environment and new food

Cold food

Loss of partner

Product performances are measured through nutrient digestibility, faecal quality, pet acceptance, nutritional adequacy studies:

• Digestibility = Nutrient Intake – Nutrient Output (Faeces)

Nutrient Intake

- Digestibility is the part of the food that is digested and absorbed Digestibility is investigated for dry matter, protein, fat and energy

- High digestibility may be claimed if the digestibility of dry matter is more than 80%

Factors affecting digestibility:• Ingredient quality and processing

• Diet processing conditions

• High digestibility means less stool to clean up

• As digestibility increases, more nutrients will be absorbed and available for use by the body

• Digestibility will also vary with breeds and age

How does PRO PLAN protects your dog’s health?

PRO PLAN guarantees that this protein is the best quality available, derived primarily from real meat such as beef; and fresh chicken, and combined in appropriate ratios with selected vegetable protein such as wheat or corn.

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Purina Pro Plan Puppy Formula – All BreedsPurina Pro Plan Puppy Formula – All Breeds

Suitable for medium and large breed puppies, such as Golden Retrievers or the German Shepherds, during their important formative years of exercise and daily activity.

• Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals.

• Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles during the puppy’s formative years.

• Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities.

Purina Pro Plan Puppy Formula - Small BreedPurina Pro Plan Puppy Formula - Small Breed

Suitable for toy and small breed puppies, show dogs, male and female breeding dogs with high-energy requirements.

• Contains balanced and nutritionally complete ingredients, extra rich in protein, carbohydrates, fats, vitamins and minerals. Small bite size ideal for small breed puppies.

• Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an ample quantity so that she can choose how much to eat to maintain the best health during this time.

• Produced from high quality ingredients, using all chicken – a source of protein that promotes the development of muscles during the puppy’s formative years.

• Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities.

OPTIMAL RATIO

20%FAT

30%PROTEIN OPTIMAL RATIO

18%FAT

28%PROTEIN

PRO PLAN Dog Food PRO PLAN Dog Food

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Purina Pro Plan Adult Formula – Small BreedPurina Pro Plan Adult Formula – Small Breed

Purina Pro Plan Adult Formula – All BreedsPurina Pro Plan Adult Formula – All Breeds Purina Pro Plan Adult Performance Formula – All BreedsPurina Pro Plan Adult Performance Formula – All Breeds

Suitable for adult dogs of medium to large breeds, male and female breeding dogs requiring extra energy.

• Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals.

• Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an appropriate quantity so that she maintains the best health during this time.

• Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles.

• Contains appropriate amounts of calcium and phosphorus that strengthen the dog’s bones and joints for enhanced agility needed daily for various physical activities.

Suitable for adult dogs of medium breeds 12 months and older and large breeds aged 18 months and older. Helps adult dogs to continuously maintain their good health and their ideal body condition.

• Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals.

• Produced from high quality ingredients, using chicken – a source of protein that promotes the body’s physical development and provide repair to needed areas.

• Contains appropriate amounts of calcium and phosphorus that strengthen the dog’s bones and joints for enhanced agility needed daily for various physical activities.

• Enriched with essential fatty acids and complete in vitamins and minerals for the good condition of the skin and shiny coat.

Suitable for toy and small breed adult dogs, show dogs, male and female breeding dogs with high-energy requirements.

• Contains balanced and nutritionally complete ingredients, extra rich in protein, carbohydrates, fats, vitamins and minerals. Small bite size ideal for small breed dogs.

• Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an appropriate quantity so that she can choose how much to eat to maintain the best health during this time.

• Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles.

• Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities.

PRO PLAN Dog Food PRO PLAN Dog Food

OPTIMAL RATIO

16%FAT

26%PROTEIN OPTIMAL RATIO

20%FAT

30%PROTEIN

OPTIMAL RATIO

17%FAT

29%PROTEIN

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How does PRO PLAN protect your dog’s health?

By providing the perfect balance of the essential nutrients he needs to live a strong, active life.

The secret is PRO PLAN’s unique ULTI-PRO* Enhanced Protein System

High Quality Protein from Real

Meat Promotes Lean Body Mass

With Omega 6, Omega 3, Zinc, Vitamin A, and Antioxidants

Promotes A Healthy Immune

SystemOptimum

Protein to Total Calorie Ratio

Protects while it nourishes*

BENEFIT TO YOU & YOUR PET

REASON WHY PRO PLAN SOURCE

HEALTH & VITALITY Helps support a strong immune system, a contributor to longevity, vitality and robust good health. Allows dogs to thrive and live life to the fullest.

Complete and balnced nutritio that protects while it norishes.

PRO PLAN nutrition along with its combination of the anti-oxidants Vitamin E and selenium works to help minimise "free radicals" (molecules that can be harmful to cells in the ody, including the immune system). Also contains essential nutrients - iron, zinc, Omega 6 fatty acids & high-quality proteins like that found in our #1 ingredient, real meat.

SKIN AND COAT Healthy, shiny coat provides a shield of good health.

Healthy skin is a dog's first line of protection against bacteria that might cause illness.

Vitamin A and Omega 6 fatty acids (including linoleic acid) promote healthy skin and shiny coat. Protein healps promote natural skin healing.

MUSCLES & ENERGY Sustain lean body mass. Provides healthy energy level.

Optimal protein is necessary to build and repair muscles. Dogs can also burn protein for energy.

High-quality pretein beginnung with that found in real meat.

CLEAN-UP Small, firm stools because more nutrients go to work on the inside, less pass through as waste. Concentrated nutrition also means you feed less.

High digestib ility. Precisely formulated with high-quality ingredients like real meat and brewers rice.

OVERALL HEALTH Vibrancy, athleticism, radiant good health.

The right b lend and balance of all essential nutrients is crucial for good health

Fat in proper ratio with protien along with added vitamins and minerals complete the PRO PLAN optimal niutrient profile.

Recommended by Veterinarians * Trademarks of Ralston Purina Company