prostate cancer canada - social media 101
DESCRIPTION
A brief overview on how to incorporate social media into spreadig the word about Prostate Cancer.TRANSCRIPT
101
SOCIALNETWORKING
Presentation Agenda
• What is Social Networking?
• Social Networking Landscape
• Who is Using Social Networking?
• PCC on Social Networking
• PCCN on Social Networking
• Questions & Answers
What is Social Networking?
• Social networking refers to interaction between a group of people who share a common interest
• Examples of popular networks include:– Facebook– Twitter– Flickr– YouTube
Social Networking Landscape
Canadians Online
• Last year, 8 out of 10 Canadians were online
• 89% of online Canadians use social networking
• Over 15 million Canadians have a Facebook account
Who Uses Social Networking
Who Uses Social Networking
Social Terms
• UGC: user generated content
• RSS: really simple syndication
• FB: Facebook
• Blog: a shared online journal
• Unfriend: Oxford American’s Dictionary “word of the year”
PCC’sSocial Network
Facebook - PCC
Over 600 members
Updates
Facebook – Father’s Day Walk/Run
Updates and
pictures
Facebook – Ads
Grows virally
with “like” feature
Over900
followers
Sample Tweets
• #EarlyDetection is key for most cancers. Learn about the the 8 #cancer signs worth discussing with your doctor. http://yhoo.it/9P584X
• The Rogers Cup - Free PSA blood tests to all Canadian men over 40. Learn more about this exciting initiative and... http://fb.me/B0i5PEtD
Flickr
Event pictures
for sharing
SlideShare
Presentations for sharing
Presentations viewed 687 times in first
month
YouTube
Videos on branded
PCC channel
PCCN’sSocial Network
PCCN’s Social Network Goal
Provide PCCN support groups with an online communication tool to
discuss everything Prostate Cancer.
PCCN’s Social Network on Ning
• PCCN’s Ning Account gives members a private social network for the purpose of:– Providing information on Prostate Cancer– Initiating open discussion and chat– Offering a forum to talk about community
events – Sharing personal stories and discussions– Posting photos and videos
Welcome
Profile Page
Groups
Events
Photos
Videos
Forum Discussions
Chat
Questions& Answers
Thank You
