prospectus - dhaka stock exchange › pilot project › prospectus- sdl.pdf · 2019-08-27 ·...

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“If you have any query about this document, you may consult issuer, issue manager and underwriter” PROSPECTUS PUBLIC ISSUE OF 50,000,000 ORDINARY SHARES OF BDT 10.00 EACH AT AN ISSUE PRICE OF BDT 35.00 EACH INCLUDING A PREMIUM OF BDT 25.00 PER SHARE AMOUNTING TO BDT 1,750,000,000.00 SHASHA DENIMS LIMITED Mascot Plaza (10 th Floor), Plot 107/A, Sonargaon Janapath, Sector-7, Uttara C/A, Dhaka-1230, Tel: +88-02-8952801-3, +88-02-8952720-1 Fax: +88-02-8952748; E-mail: [email protected]; Website: www.shashadenim.com SUBSCRIPTION OPENING AND CLOSING DATE: For Resident Bangladeshis - Opening Date: December 14, 2014 Closing Date: December 21, 2014 For Non-Resident Bangladeshis - Opening Date: December 14, 2014 Closing Date: December 30, 2014 MANAGERS TO THE ISSUE: AFC CAPITAL LIMITED IMPERIAL CAPITAL LIMITED Tanaka Tower (2 nd Floor), 42/1/Gha, Segun Bagicha, Dhaka-1000 Tel: +88-02-7120795; +88-02-7121348 Fax: +88-02-7121348, +88-02-9550040 Website: www.afccapital.org Shaiham Sky View Tower (3 rd Floor), 45 Bijoy Nagar, Dhaka-1000 Tel: +88-02-9361870; Fax: +88-02-9361870 Website: www.imperialcapital.org CREDIT RATING STATUS: Long Term Short Term Entity Rating A1 ST-3 Date of Credit Rating 08 July, 2014 Validity 30 June, 2015 30 June, 2015 Rating Assigned By: Credit Rating Agency of Bangladesh (CRAB) UNDERWRITERS: BMSL INVESTMENT LIMITED Sadharan Bima Tower (7 th Floor), 37/A Dilkusha C/A, Dhaka-1000. CITIZEN SECURITIES & INVESTMENT LIMITED Al-Razi Complex (Suite # G=802) 8 th Floor, 166-167, Saheed Syed Nazrul Islam Sarani, Purana Paltan, Dhaka-1000. EBL INVESTMENTS LIMITED 59 Motijheel C/A, 1 st Floor, Dhaka-1000. UNICAP INVESTMENTS LIMITED Noor Tower (5 th Floor), 73, Sonargaon Road Dhaka-1205. MTB CAPITAL LIMITED WW Tower (5 th Floor), 68 Dilkusha C/A, Dhaka-1000. IL CAPITAL LIMITED Printers Building, 14 th Floor, 5 Rajuk Avenue, Dhaka-1000. PROGRESSIVE LIFE INSURANCE COMPANY LIMITED National Scout Bhaban (4 th ,5 th ,6 th ,7 th &11 th Floor) 70/1 Inner Circular Road, Kakrail, Dhaka-1000. SWADESH INVESTMENT MANAGEMENT LTD Suite 01, Level 11, Unique Trade Center, 8 Panthapath, Karwan Bazar, Dhaka-1215. PLFS INVESTMENT LIMITED Paramonut Heights (13 th Floor), 65/2/1, Box Culvert Road Purana Paltan, Dhaka-1000. SBL CAPITAL MANAGEMENT LIMITED 2, D.I.T Avenue (Extension), 3 rd Floor, Motijheel, C/A, Dhaka-1000. AIBL CAPITAL MANAGEMENT LIMITED Peoples Insurance Bhaban (7 th Floor), 36 Dilkusha C/A, Dhaka THE ISSUE SHALL BE PLACED IN ‘N’ CATEGORY ISSUE DATE OF THE PROSPECTUS: November 11, 2014 “CONSENT OF THE SECURITIES AND EXCHANGE COMMISSION HAS BEEN OBTAINED TO THE ISSUE/OFFER OF THESE SECURITIES UNDER THE SECURITIES AND EXCHANGE ORDINANCE, 1969, AND THE SECURITIES AND EXCHANGE COMMISSION (PUBLIC ISSUE) RULES, 2006. IT MUST BE DISTINCTLY UNDERSTOOD THAT IN GIVING THIS CONSENT THE COMMISSION DOES NOT TAKE ANY RESPONSIBILITY FOR THE FINANCIAL SOUNDNESS OF THE ISSUER COMPANY, ANY OF ITS PROJECTS OR THE ISSUE PRICE OF ITS SECURITIES OR FOR THE CORRECTNESS OF ANY OF THE STATEMENTS MADE OR OPINION EXPRESSED WITH REGARD TO THEM. SUCH RESPONSIBILITY LIES WITH THE ISSUER, ITS DIRECTORS, CHIEF EXECUTIVE OFFICER/CHIEF FINANCIAL OFFICER, ISSUE MANAGER, UNDERWRITER AND/OR AUDITOR"

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  • “If you have any query about this document, you may consult issuer, issue manager and underwriter”

    PROSPECTUS

    PUBLIC ISSUE OF 50,000,000 ORDINARY SHARES OF BDT 10.00 EACH AT AN ISSUE PRICE OF BDT 35.00 EACH INCLUDING A PREMIUM OF BDT 25.00 PER SHARE AMOUNTING TO BDT 1,750,000,000.00

    SHASHA DENIMS LIMITED

    Mascot Plaza (10th Floor), Plot – 107/A, Sonargaon Janapath, Sector-7, Uttara C/A, Dhaka-1230, Tel: +88-02-8952801-3, +88-02-8952720-1

    Fax: +88-02-8952748; E-mail: [email protected]; Website: www.shashadenim.com

    SUBSCRIPTION OPENING AND CLOSING DATE: For Resident Bangladeshis - Opening Date: December 14, 2014 Closing Date: December 21, 2014

    For Non-Resident Bangladeshis - Opening Date: December 14, 2014 Closing Date: December 30, 2014

    MANAGERS TO THE ISSUE:

    AFC CAPITAL LIMITED IMPERIAL CAPITAL LIMITED

    Tanaka Tower (2nd Floor), 42/1/Gha, Segun Bagicha, Dhaka-1000 Tel: +88-02-7120795; +88-02-7121348 Fax: +88-02-7121348, +88-02-9550040 Website: www.afccapital.org

    Shaiham Sky View Tower (3rd Floor), 45 Bijoy Nagar, Dhaka-1000 Tel: +88-02-9361870; Fax: +88-02-9361870 Website: www.imperialcapital.org

    CREDIT RATING STATUS: Long Term Short Term

    Entity Rating A1 ST-3 Date of Credit Rating 08 July, 2014 Validity 30 June, 2015 30 June, 2015

    Rating Assigned By: Credit Rating Agency of Bangladesh (CRAB)

    UNDERWRITERS:

    BMSL INVESTMENT LIMITED Sadharan Bima Tower (7th Floor), 37/A Dilkusha C/A, Dhaka-1000.

    CITIZEN SECURITIES & INVESTMENT LIMITED Al-Razi Complex (Suite # G=802) 8th Floor, 166-167, Saheed Syed Nazrul Islam Sarani, Purana Paltan, Dhaka-1000.

    EBL INVESTMENTS LIMITED 59 Motijheel C/A, 1st Floor, Dhaka-1000.

    UNICAP INVESTMENTS LIMITED Noor Tower (5th Floor), 73, Sonargaon Road Dhaka-1205.

    MTB CAPITAL LIMITED WW Tower (5th Floor), 68 Dilkusha C/A, Dhaka-1000.

    IL CAPITAL LIMITED Printers Building, 14th Floor, 5 Rajuk Avenue, Dhaka-1000.

    PROGRESSIVE LIFE INSURANCE COMPANY LIMITED National Scout Bhaban (4th,5th,6th,7th&11thFloor) 70/1 Inner Circular Road, Kakrail, Dhaka-1000.

    SWADESH INVESTMENT MANAGEMENT LTD Suite 01, Level 11, Unique Trade Center, 8 Panthapath, Karwan Bazar, Dhaka-1215.

    PLFS INVESTMENT LIMITED Paramonut Heights (13thFloor), 65/2/1, Box Culvert Road Purana Paltan, Dhaka-1000.

    SBL CAPITAL MANAGEMENT LIMITED 2, D.I.T Avenue (Extension), 3rd Floor, Motijheel, C/A, Dhaka-1000.

    AIBL CAPITAL MANAGEMENT LIMITED Peoples Insurance Bhaban (7th Floor), 36 Dilkusha C/A, Dhaka

    THE ISSUE SHALL BE PLACED IN ‘N’ CATEGORY ISSUE DATE OF THE PROSPECTUS: November 11, 2014

    “CONSENT OF THE SECURITIES AND EXCHANGE COMMISSION HAS BEEN OBTAINED TO THE ISSUE/OFFER OF THESE SECURITIES

    UNDER THE SECURITIES AND EXCHANGE ORDINANCE, 1969, AND THE SECURITIES AND EXCHANGE COMMISSION (PUBLIC

    ISSUE) RULES, 2006. IT MUST BE DISTINCTLY UNDERSTOOD THAT IN GIVING THIS CONSENT THE COMMISSION DOES NOT TAKE

    ANY RESPONSIBILITY FOR THE FINANCIAL SOUNDNESS OF THE ISSUER COMPANY, ANY OF ITS PROJECTS OR THE ISSUE PRICE

    OF ITS SECURITIES OR FOR THE CORRECTNESS OF ANY OF THE STATEMENTS MADE OR OPINION EXPRESSED WITH REGARD TO

    THEM. SUCH RESPONSIBILITY LIES WITH THE ISSUER, ITS DIRECTORS, CHIEF EXECUTIVE OFFICER/CHIEF FINANCIAL OFFICER,

    ISSUE MANAGER, UNDERWRITER AND/OR AUDITOR"

    mailto:[email protected]://www.shashadenim.com/http://www.afccapital.org/http://www.imperialcapital.org/

  • Shasha Denims Limited II

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    AVAILABILITY OF PROSPECTUS

    The Prospectuses of the Company shall be available at the following addresses:

    Source Address Contact Person Telephone

    Company SHASHA DENIMS LIMITED Mascot Plaza (10th Floor), Plot-107/A, Sonargaon Janapath, Sector-7, Uttara C/A, Dhaka-1230.

    Md. Ahasanul Haque Chief Financial Officer

    Tel: +88-02-8952801-3, +88-02-8952720-1 Fax: +88-02-8952748

    E-mail: [email protected]

    Issue Managers

    AFC CAPITAL LIMITED Tanaka Tower (2nd Floor), 42/1/Gha, Segun Bagicha, Dhaka-1000.

    Md. Abul Bashar Parvez Sr. Executive Officer

    Tel: +88-02-7120795, +88-02-9572001 Fax: +88-02-7121348, +88-02-9550040

    Email: [email protected]

    IMPERIAL CAPITAL LIMITED Shaiham Sky View Tower (3rd Floor), 45 Bijoy Nagar, Dhaka-1000.

    Md. Salauddin Sikder FCMA CEO & Managing Director

    Tel: +88-02-9361870 Fax: +88-02-9361870

    E-mail: [email protected]

    Underwriters

    BMSL INVESTMENT LIMITED Sadharan Bima Tower (7th Floor), 37/A Dilkusha C/A, Dhaka-1000

    Md. Riyad Matin Managing Director

    Tel: +88-02-7169428, +88-02-9570624

    Fax: +88-02-7123820 Email: [email protected]

    CITIZEN SECURITIES & INVESTMENT LIMITED Al-Razi Complex (Suite#G=802) 8th Floor, 166-167, Saheed Syed Nazrul Islam Sarani, Purana Paltan, Dhaka-1000.

    Tahid Ahmed Chowdhury Managing Director & CEO

    Tel: +88-02-9514542 Fax: +88-02-9570546

    E-mail: [email protected]

    EBL INVESTMENTS LIMITED 59 Motijheel C/A, 1st Floor, Dhaka-1000.

    Md. Tanvir Hashem Manager

    Tel: +88-02-7118975 Fax: +88-02-7120251

    E-mail: [email protected]

    IL CAPITAL LIMITED Printers Building, 14th Floor, 5 Rajuk Avenue, Dhaka-1000

    Nehal Ahmed Managing Director

    Tel: +88-02-9559639 Fax: +88-02-7166093

    E-mail: [email protected] MTB CAPITAL LIMITED WW Tower (5th Floor), 68 Dilkusha C/A, Dhaka-1000.

    Khairul Bashar A. T. Mohammed Chief Executive Officer & SVP

    Tel: +88-02-7170138-9, +88-02-7162943 Fax: +88-02-9555654

    E-mail: [email protected] PLFS INVESTMENT LIMITED Paramonut Heights (13th Floor), 65/2/1, Box Culvert Road Purana Paltan, Dhaka-1000

    Mustofa Kamal Chief Executive Officer

    Tel: +88-02-7119654 Fax: +88-02-7125396

    E-mail: [email protected] PROGRESSIVE LIFE INSURANCE COMPANY LIMITED National Scout Bhaban (4th, 5th, 6th, 7th & 11th Floor), 70/1 Inner Circular Road, Kakrail, Dhaka-1000

    Md. Enayet Ali Khan Sr. GM

    Tel: +88-02-9341277, +88-02-9350301 Fax: +88-02-8315373

    Email: [email protected] SBL CAPITAL MANAGEMENT LIMITED 2, D.I.T Avenue (Extension), 3rd Floor, Motijheel, C/A, Dhaka-1000.

    Mohammed Anisuzzaman Chowdury

    First AVP

    Tel: +88-02-7175698, +88-02-9515484 Fax: +88-02-9585985

    Email:[email protected] SWADESH INVESTMENT MANAGEMENT LTD Suite 01, Level 11, Unique Trade Center, 8 Panthapath, Karwan Bazar, Dhaka-1215

    Mamun Ahmed Managing Director

    Tel: +88-02-8158166 Fax: +88-02-8158344

    E-mail: [email protected] UNICAP INVESTMENTS LIMITED Noor Tower (5th Floor), 73, Sonargaon Road Dhaka-1205.

    Mushfiq Ul Quayoom EVP & Company Secretary

    Tel: +88-02-9662888 Fax: +88-02-8616878

    E-mail: [email protected]

    AIBL CAPITAL MANAGEMENT LIMITED Peoples Insurance Bhaban (7th Floor), 36 Dilkusha C/A, Dhaka-1000.

    Md. Golam Sarwar Bhuiyan Chief Executive Officer

    Tel: +88-02-9560198, +88-02-9568007 Fax: +88-02-9575379

    E-mail: [email protected]

    Stock Exchanges

    DHAKA STOCK EXCHANGE LIMITED 9/F Motijheel C/A, Dhaka 1000 DSE Library

    Tel: +88-02-9564601, 9576210-18 Fax:+88-02-9564727,+88-02-9569755

    CHITTAGONG STOCK EXCHANGE LTD. CSE Building, 1080, Sheikh Mujib Road, Chittagong 4100

    CSE Library Tel: +880-2-9513911-15 Fax: +880-2-9513906

    Prospectus would also be available on the web sites of BSEC (www.secbd.org), DSE (www.dsebd.org), CSE (www.csebd.com), Shasha Denims Limited (www.shashadenim.com), AFC Capital Limited (www.afccapital.org) and Imperial Capital Limited

    (www.imperialcapital.org) and at the Public Reference Room of the Bangladesh Securities and Exchange Commission (BSEC) for reading and studying.

    Auditor’s Information Name Address Contact No.

    PINAKI & COMPANY Chartered Accountants

    Ahsandell, 2/A, Mymensingh Road (2nd Floor) Shahbag, Dhaka-1000.

    Tel: +88-02-9660944, +88-02-9665095 Fax: +88-02-9672726

    E-mail: [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.secbd.org/http://www.dsebd.org/http://www.csebd.com/http://www.shashadenim.com/http://www.afccapital.org/http://www.imperialcapital.o/

  • Shasha Denims Limited III

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    TABLE OF CONTENTS

    PARTICULARS Page No PART I

    STATUTORY DISCLOSURES AND CONDITIONS 1-11 A Disclosures in Respect of Issuance of Securities in Dematerialized Format 1 B Conditions under 2CC of the Securities and Exchange Ordinance, 1969 1-7 C Declarations and Due Diligence Certificates 8-11

    PART II RISK FACTORS AND MANAGEMENT'S PERCEPTION ABOUT THE RISKS 12-15 (a) Interest Rate Risks 12 (b) Exchange Rate Risks 12 (c) Industry Risks 12-13 (d) Market and Technology Related Risks 13 (e) Potential or existing government regulations 13 (f) Potential changes in global or national policies 14 (g) History of non-operation, if any 14 (h) Operational Risks 14 (i) Other Risks 14-15

    PART III USE OF PROCEEDS 16-18 (a) Capital structure of the company 16 (b) Net proceeds from the IPO 16 (c) Use of the net proceeds from the IPO fund 16-18 (d) Implementation Schedule 18 (e) Terms of Contract 18

    PART IV DESCRIPTION OF BUSINESS 19-23 (1) Incorporation 19 (2) Commencement of commercial operation 19 (3) Nature of Business 19 (4) Principal products or services of the company 19 (5) Markets for such products or services 19

    (6) Relative contributions of the products/services to sales or income that accounts for 10% or more of the company’s total revenue

    20

    (7) Name of associates, subsidiary/related holding company and their core area of business

    20

    (8) Way of distribution of products and/or services 20 (9) Competitive conditions in the business 20

    (10) Sources and availability of raw materials and the names of the principal suppliers

    20-21

    (11) Sources of, and requirement for, power, gas and water, or any other utilities 21

    (12) Name of the customers who purchase 10% or more of the company’s

    products/services 21

    (13) Description of any contract with principal suppliers or customers 21 (14) Description of any material patents, trademarks, licenses or royalty agreements 21-22 (15) Number of total employees and number of full-time employees 23 (16) Production/service capacity and its current utilization 23

  • Shasha Denims Limited IV

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    PART V DESCRIPTION OF PROPERTY 23

    Details of the property of the company 23

    PART VI PLAN OF OPERATION AND DISCUSSION OF FINANCIAL CONDITION 24-28 1 Internal and external sources of cash 24

    2 Material commitments for capital expenditure and expected sources of such funds for such commitments

    24

    3 Causes for any material changes from period to period in income, cost of goods sold, other operating expenses and net income

    24

    4 Seasonal aspects of the company’s business 24

    5 Known trends, events and uncertainties that shall have a material effect on the company’s future business

    24

    6 Change in assets of the company used to pay off any liabilities 25

    7 Details of loan taken from or given to its holding/parent company or subsidiary company

    25

    8 Details of future contractual liabilities and their impact on company’s financial

    fundamentals 25

    9 Estimated future capital expenditure 25

    10 VAT, Income Tax, Customs Duty or other tax liability, any including contingent liability and reasons for their non-payment prior to the issuance of this prospectus

    25

    11 Details of operating lease created during last five years and company’s plan to

    liquidate such lease. 25

    12 Details of any financial commitment, including lease commitment during past five years and way of their liquidation

    26

    13 Details of personnel related scheme 26 14 Break down of IPO issue expenses 26 15 Details about revaluation of company’s assets 27

    16 Details of transactions with holding/subsidiary company or associate company during last five years

    27

    17 Auditors’ certificate regarding any allotment of shares to directors, promoters or

    sponsor shareholders for any consideration otherwise than for cash 28

    18 Material information having an impact on the affairs of the company 28 PART VII DIRECTORS AND OFFICERS 29-31

    (a) Name, age, qualification and experience of each director and nominated director. 29 (b) Tenure of directorship of the directors 29 (c) Involvement of directors in other organization 29 (d) Family relationship among director and top five officers of the company 30 (e) Short bio-data of each director 30-31

    (f) CIB report regarding loan status of all directors and shareholders who hold 5% or more shares in the company’s paid up capital

    31

    (g) Name, position, academic qualification, date of joining and experience of CFO, CEO, CS, Advisors, Consultants, Additional and Deputy MD and all departmental Heads

    31

    PART VIII INVOLVEMENT OF DIRECTORS AND OFFICERS IN CERTAIN LEGAL PROCEEDINGS 31

    PART IX CERTAIN RELATIONSHIP AND RELATED TRANSACTIONS 32

  • Shasha Denims Limited V

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    PART X EXECUTIVE COMPENSATION 33

    (a) Name, designation and remuneration paid to top five salaried officers in the last accounting year

    33

    (b) Aggregate amount of remuneration paid to all directors and officers during the last accounting year

    33

    (c) Remuneration paid to any director who was not an officer during the last accounting year

    33

    (d) Contract with any director or officer regarding any future compensation 33

    (e) Information regarding intention to substantially increase remuneration paid to directors and officers.

    33

    PART XI DETAILS OF OPTIONS GRANTED TO DIRECTORS, OFFICERS AND EMPLOYEES

    33

    PART XII TRANSACTIONS WITH THE DIRECTORS AND SUBSCRIBERS TO THE MEMORANDUM

    33

    (a) Benefits From the Company during last five years 33 (b) Directors and Subscribers’ Assets to the Company 33

    PART XIII TANGIBLE ASSETS PER SHARE 34 PART XIV OWNERSHIP OF THE COMPANY'S SECURITIES 35-36

    (a) Ownership of the Securities 35

    (b) Name and address of the person who owns, beneficially or of record, 5% or more of the securities of the company

    35

    (c) Securities owned by each director 36 (d) Securities owned by each of top ten salaried officer, and all other officers as a group 36

    PART XV DETERMINATION OF OFFERING PRICE: UNDER FIXED PRICE METHOD 37 PART XVI MARKET FOR THE SECURITIES BEING OFFERED 38 PART XVII

    DESCRIPTION OF SECURITIES OUTSTANDING OR BEING OFFERED 39 (1) Dividend, voting, pre-emption rights 39 (2) Conversion and liquidation rights 39 (3) Dividend policy 39 (4) Other rights of stockholders 39

    PAR XVIII DEBT SECURITIES 40 PART XIX LOCK IN PROVISION 40-41 PART XX REFUND OF SUBSCRIPTION MONEY 41 PART XXI SUBSCRIPTION BY AND REFUND TO NON-RESIDENT BANGLADESHI (NRB) 41 PART XXII AVAILABILITY OF SECURITIES 42 PART XXIII ISSUE MANAGER 42 PART XXIV UNDERWRITERS 43-44 PART XXV MATERIAL CONTRACTS 44-45 PART XXVI BANKERS TO THE ISSUE 46 PART XXVII CORPORATE DIRECTORY 47 PART XVIII INDEPENDENT AUDITORS' REPORT AND RELATED CERTIFICATES 48-188

    Auditors’ report for the year ended 31 December, 2013 48-163 Auditors’ report under section 135(1), Para 24(1) of part II of the Third Schedule of

    Companies Act, 1994 164-173

    Auditors’ certificate regarding selected ratios on liquidity, profitability and solvency of

    the company 174-177

    Auditors’ additional disclosure 178-188 PART XXIX CREDIT RATING REPORT 189-201 PART XXX INFORMATION INCLUDED AS PER SEC’S NOTIFICATION NO.

    SEC/CMRRCD/2008/115/ADMIN/30 DATED OCTOBER 05, 2011 202

    PART XXXI APPLICATION FORMS & NEW IPO APPLICATION PROCESS 203-216 Application Forms 203-209 New IPO Application Process 210-216

    PART XXXIT MANAGEMENT DISCLOSURE 217-220

  • Shasha Denims Limited VI

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    ACRONYMS

    A

    I

    Allotment Letter of allotment for shares

    IPO Initial Public Offering

    Issue Public offer of SDL’s shares

    B

    Issuer Shasha Denims Limited

    BB Bangladesh Bank

    BO A/C Beneficiary Owner Account or Depository Account N

    BSEC Bangladesh Securities and Exchange Commission

    NAV Net Asset Value of the Company

    NBR National Board of Revenue

    C

    NRB Non Resident Bangladeshi

    Commission Bangladesh Securities and Exchange Commission

    Companies Act

    Companies Act, 1994 (Act. No. XVIII of 1994) O

    CSE Chittagong Stock Exchange Limited

    Offering Price Price of the securities of SDL being offered

    D

    R

    DSE Dhaka Stock Exchange Limited

    Registered Office

    Registered Office of SDL

    RJSC

    Registrar of Joint Stock Companies & Firms

    E

    EPCL Energis Power Corporation Limited S

    SC Share Certificate

    F

    SDL Shasha Denims Limited

    FC Account Foreign Currency Account

    Securities Shares of Shasha Denims Limited

    FI Financial Institution

    Share Market Market of the Securities

    Sponsors The sponsor shareholders of SDL

    G

    Stockholders Shareholders

    GOB The Government of People’s Republic of

    Bangladesh Subscription Application money

    STL Shasha Textiles Limited

    H

    SGL Shasha Garments Limited

    HP Account High Performance Account

    T

    The Company Shasha Denims Limited

  • Shasha Denims Limited VII

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    GENERAL INFORMATION

    AFC Capital Limited (AFCCL) and Imperial Capital Limited (ICL) (The Managers to the issue) have prepared this Prospectus based on the information provided by Shasha Denims Limited (SDL) (the Issuer) and also upon several discussions with the Chairman, Managing Director and related executives of the Company. The Directors including Managing Director of the Issuer and that of the Issue Managers collectively and individually, having made all reasonable inquiries, confirm that to the best of their knowledge and belief, the information contained herein is true and correct in all material respect and that there are no other material facts, the omission of which, would make any statement herein misleading.

    The form and content of the prospectus was developed under the guidelines of the Securities and Exchange Commission (Public Issue) Rules, 2006.

    No person is authorized to give any information or to make any representation not contained in this Prospectus and if given or made, any such information or representation must not be relied upon as having been authorized by the Company or Issue Managers.

    The Issue as contemplated in this document is made in Bangladesh and is subject to the exclusive jurisdiction of the courts of Bangladesh. Forwarding this Prospectus to any person resident outside Bangladesh in no way implies that the Issue is made in accordance with the laws of that country or is subject to the jurisdiction of the laws of that country.

    A copy of this Prospectus may be obtained from the Head Office of Shasha Denims Limited and that of the Issue Managers, the underwriters and the Stock Exchanges where the securities will be traded.

  • Shasha Denims Limited

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 1

    PART I STATUTORY DISCLOSURES, CONDITIONS, DECLARATIONS AND DUE DILIGENCE CERTIFICATES

    A. DISCLOSURES IN RESPECT OF ISSUANCE OF SECURITIES IN DEMATERIALIZED FORMAT “As per provision of the Depository Act, 1999 and regulation made there under, shares will be issued in demat condition. All transfer/transmission/splitting will take place in the Central Depository Bangladesh Limited (CDBL) system and any further issuance of shares (rights/bonus) will be issued in dematerialized form only.

    B. CONDITIONS UNDER 2CC OF THE SECURITIES AND EXCHANGE ORDINANCE, 1969

    PART–A

    1. The Company shall go for Initial Public Offer (IPO) for 50,000,000 Ordinary Shares of Tk. 10.00 each at an issue price of Tk. 35.00 each per share including a premium of Tk. 25.00 each worth Tk. 1,750,000,000 (One Hundred Seventy Five Crore) following the Securities and Exchange Commission (Public Issue) Rules, 2006, the Depository Act, 1999 and regulations made there under.

    2. The abridged version of the prospectus, as approved by the Commission, shall be published by the issuer in 4 (Four) national daily newspapers (two in Bangla and two in English), within 05 (Five) working days of issuance of the consent letter. The issuer shall post the full prospectus, vetted by the Bangladesh Securities and Exchange Commission, in the issuer’s website and shall also put on the websites of the Commission, stock exchanges, and the issue manager, within 05 (Five) working days from the date of issuance of this letter and shall remain posted till the closure of the subscription list. The issuer shall submit to BSEC, the stock exchanges and the issue managers a diskette containing the text of the vetted prospectus in “MS -Word” format.

    3. Sufficient copies of prospectus shall be made available by the issuer so that any person requesting a copy may receive one. A notice shall be placed on the front of the application form distributed in connection with the offering, informing that interested persons are entitled to a prospectus, if they so desire, and that copies of prospectus may be obtained from the issuer and the issue managers. The subscription application shall indicate in bold type that no sale of securities shall be made, nor shall any money be taken from any person, in connection with such sale until 25 (Twenty Five) days after the prospectus has been published.

    4. The Company shall submit 40 (Forty) copies of the printed prospectus to the Bangladesh Securities and Exchange Commission for official record within 05 (Five) working days from the date of publication of the abridged version of the prospectus in the newspaper.

    5. The issuer company and the issue managers shall ensure transmission of the prospectus, abridged version of the prospectus and relevant application forms for NRBs through email, simultaneously with publication of the abridged version of the prospectus, to the Bangladesh Embassies and Missions abroad and shall also ensure sending of the printed copies of abridged version of the prospectus and application forms to the said Embassies and Missions within 05 (Five) working days of the publication date by Express Mail Service (EMS) of the postal department. A compliance report shall be submitted in this respect to the BSEC jointly by the issuer and the issue managers within 02 (Two) working days from the date of said dispatch of the prospectus and the forms.

    6. The paper clipping of the published abridged version of the prospectus, as mentioned at condition no. 2 above, shall be submitted to the Commission within 24 hours of the publication thereof.

    7. The Company shall maintain separate bank account(s) for collecting proceeds of the Initial Public Offering and shall also open Foreign Currency (FC) account(s) to deposit the application money of the Non Resident Bangladeshis (NRBs) for IPO purpose, and shall incorporate full particulars of said FC account(s) in the prospectus. The Company shall open the above-mentioned accounts for IPO purpose; and close these accounts after refund of over-subscription money. Non-Resident Bangladeshi (NRB) means Bangladeshi citizens staying abroad including all those who have dual citizenship (provided they have a valid Bangladeshi passport) or those, whose foreign passport bear a stamp from the concerned Bangladesh Embassy to the effect that no visa is required for traveling to Bangladesh.

  • Shasha Denims Limited

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 2

    8. The issuer company shall apply to all the stock exchanges in Bangladesh for listing within 07 (Seven) working days from the date of issuance of this letter and shall simultaneously submit the vetted prospectus with all exhibits, as submitted to BSEC, to the stock exchanges.

    9. The following declaration shall be made by the Company in the prospectus, namely: -

    “Declaration about Listing of Shares with the stock exchange (s): None of the stock exchange(s), if for any reason, grants listing within 75 (Seventy Five) days from the closure of subscription, any allotment in terms of this prospectus shall be void and the Company shall refund the subscription money within 15 (Fifteen) days from the date of refusal for listing by the stock exchanges, or from the date of expiry of the said 75 (Seventy Five) days, as the case may be.

    In case of non-refund of the subscription money within the aforesaid 15 (Fifteen) days, the Directors of the Company, in addition to the issuer company, shall be collectively and severally liable for refund of the subscription money, with interest at the rate of 2% (Two Percent) per month above the bank rate, to the subscribers concerned.

    The issue managers, in addition to the issuer company, shall ensure due compliance of the above mentioned conditions and shall submit compliance report thereon to the Commission within 07 (Seven) days of expiry of the aforesaid fifteen days time period allowed for refund of the subscription money.”

    10. The subscription list shall be opened and the sale of securities commenced after 25 (Twenty Five) days of the publication of the abridged version of the prospectus and shall remain open for 05 (Five) consecutive banking days.

    11. A non-resident Bangladeshi shall apply either directly by enclosing a foreign demand draft drawn on a bank payable at Dhaka, or through a nominee by paying out of foreign currency deposit account maintained in Bangladesh or in Taka, supported by foreign currency encashment certificate issued by the concerned bank, for the value of securities applied for through crossed bank cheque marking “Account Payee only”. The NRB applicants shall send applications to the issuer company within the closing date of the subscription so as to reach the same to the Company by the closing date plus 09 (Nine) days. Applications received by the Company after the above time period will not be considered for allotment purpose.

    12. The Company shall apply the spot buying rate (TT clean) in US Dollar, UK Pound Sterling and Euro of Sonali Bank Ltd, which shall be mentioned in the Prospectus, as prevailed on the date of opening of the subscription for the purpose of application of the NRBs and other non-Bangladeshi persons, wherever applicable.

    13. The Company and the issue managers shall ensure prompt collection/clearance of the foreign remittances of NRBs and other non-Bangladeshi(s), if applicable, for allotment of shares.

    14. Upon completion of the period of subscription for securities, the issuer and the issue manager shall jointly provide the Commission and the stock exchanges with the preliminary status of the subscription within 05 (Five) working days, in respect of the following matters, namely: - a. Total number of securities for which subscription has been received; b. Amount received from the subscription; and c. Amount of commission paid to the bankers to the issue.

    15. The issuer and the issue managers shall jointly provide the Commission and the stock exchanges with the list of

    valid and invalid applicants (i.e. final status of subscription) in electronic form in 02 (Two) CDs and final status of subscription to the Commission within 03 (Three) weeks after the closure of the subscription along with bank statement (original), branch-wise subscription statement. The list of valid and invalid applicants shall be finalized after examination with the CDBL in respect of BO accounts and particulars thereof.

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    16. The IPO shall stand cancelled and the application money shall be refunded immediately (but not later than 05 (Five) weeks from the date of the subscription closure), if any of the following events occur: a. Upon closing of the subscription list it is found that the total number of valid applications (in case of under

    subscription including the number of the underwriter) is less than the minimum requirement as specified in the listing regulations of the stock exchange(s) concerned; or

    b. At least 50% of the IPO is not subscribed.

    17. 20% of total public offering shall be reserved for Affected Small Investors, 10% of total public offering shall be reserved for non-resident Bangladeshi (NRB) and 10% for mutual funds and collective investment schemes registered with the Commission, and the remaining 60% shall be open for subscription by the general public. In case of under-subscription under any of the 10% and 20% categories mentioned above, the unsubscribed portion shall be added to the general public category and, if after such addition, there is over subscription in the general public category, the issuer and the managers to the issue shall jointly conduct an open lottery of all the applicants added together.

    18. All the applicants shall first be treated as applied for one minimum market lot of 200 shares worth Taka

    7,000/- (Taka Seven Thousand only). If, on this basis, there is over subscription, then lottery shall be held amongst the applicants allocating one identification number for each application, irrespective of the application money. In case of over-subscription under any of the categories mentioned herein above, the issuer and the issue managers shall jointly conduct an open lottery of all the applications received under each category separately in presence of representatives from the issuer, the stock exchanges and the applicants, if there be any.

    19. An applicant cannot submit more than two applications, one in his/her own name and the other jointly with another person. In case an applicant makes more than two applications, all applications will be treated as invalid and will not be considered for allotment purpose. In addition, 15% (fifteen) of application money will be forfeited by the commission and the balance amount will be refunded to the applicant.

    20. The applicant shall provide with the same bank account number in the application from as it is in the BO account of the application.

    21. The applicants who have applied more than two applications using same bank account, their applications will not be considered for lottery and the commission will forfeit 15% of their subscription money too.

    22. Lottery (if applicable) shall be held within 04 (Four) weeks from closure of the subscription date.

    23. The Company shall issue share allotment letters to all successful applicants within 05 (Five) weeks from the date of the subscription closing. Within the same time, refund to the unsuccessful applicants shall be made in the currency in which the value of securities was paid for by the applicants without any interest, through direct deposit to the applicant’s bank account as far as possible/ Account Payee Cheque/ refund warrants with bank

    account number, bank’s name and branch as indicated in the securities application forms payable at Dhaka/ Chittagong/ Khulna/ Rajshahi/ Barisal/ Sylhet/ Bogra, as the case may be subject to condition no. 19 & 21 above. Refund money of the unsuccessful applicants shall be credited directly to their respective bank accounts, who have chosen the option in the IPO application forms, as maintained with the bankers to the issue or any other banks mentioned in the application.

    A compliance report in this regard shall be submitted to the Commission within 07 (Seven) weeks from the date of closure of subscription.

    24. The Company shall furnish the List of Allotees to the Commission and the stock exchange(s) simultaneously in which the shares will be listed, within 24 (Twenty Four) hours of allotment.

    25. In the event of under-subscription of the public offering, the unsubscribed portion of securities shall be taken up by the underwriter(s) (subject to Para -16 above). The issuer must notify the underwriters to take up the underwritten shares within 10 (Ten) days of the closing of subscription on full payment of the share money within 15 (Fifteen) days of the issuer’s notice. The underwriter shall not share any underwriting fee with the issue managers, other underwriters, issuer or the sponsor group.

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    26. All issued shares of the issuer at the time of according this consent shall be subject to a lock-in period of 3 (Three) years from the date of issuance of prospectus or commercial operation, whichever comes later.

    Provided that the persons (other than Directors and those who hold 5% or more shares in the Company), who have subscribed to the shares of the Company within immediately preceding two years of according consent shall be subject to a lock-in period of 1 (One) year from the date of issuance of prospectus or commercial operation, whichever comes later.

    27. In respect of shares of Sponsors/Directors/Promoters (if in paper format) shall be handed over to security custodian bank registered with BSEC and shall remain till completion of lock in and the name and branch of the bank shall be furnished to the Commission jointly by the issuer and issue managers, along with a confirmation thereof from the custodian bank, within one week of listing of the shares with the stock exchange(s). Or they (shares of Sponsors/Directors/Promoters) can be demated and will remain in lock-in under CDBL system and issuer will submit a dematerialization confirmation report generated by CDBL and attested by Managing Director of the Company along with lock-in confirmation with BSEC within one week of listing of the shares with the stock exchange(s). In respect of shares other than Sponsors/Directors/Promoters the issuer will ensure their lock-in of those shares and submit a statement to this effect to BSEC.

    28. The Company shall apply to the stock exchanges for listing within 07 (Seven) working days of issuance of this letter and shall simultaneously submit to the Commission attested copies of the application filed with the stock exchanges.

    29. The Company shall not declare any benefit/dividend other than cash based on the financial statements for the year ended December 31, 2013 before listing of its capital with the Stock Exchange(s).

    30. Making of any false statement in the application or supplying of incorrect information therein or suppressing any relevant information in the application shall make the application liable to rejection and subject to forfeiture of 25% of application money and/or forfeiture of share (unit) before and after issuance of the same by the issuer. The said forfeited application money or share (unit) will be deposited in account of Bangladesh Securities and Exchange Commission (BSEC). This is in addition to any other penalties as may be provided for by the law.

    31. Updated Corporate Governance Guide line has to be complied with and a compliance report there with shall be submitted to the Commission befor 7 (Seven) days of opening of subscription.

    PART–B

    1. In addition to the existing IPO application process, applicants can also apply through their Stockbroker/Merchant Bankers in the following process:

    Step-1 (Applicant)

    a. Applicants other than Non‐resident Bangladeshi (NRB) and Foreign applicants for public issue of securities shall submit application/instruction, within the subscription period, to the Stockbroker/ Merchant Banker where the applicant maintains BO account.

    b. The application/instruction may be submitted in prescribed paper or electronic form, which shall contain the Customer ID, Name, BO Account Number, Number of Securities applied for, Total Amount and Category of the Applicant. At the same time the applicant shall make the application money available in respective customer account maintained with the Stockbroker/Merchant Banker. No margin facility, advance or deferred payment is permissible for this purpose. Application/instructions shall be preserved by the same Stockbroker/Merchant Banker up to 6 months from listing of the securities with exchange.

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    Step-2 (Intermediary)

    a. The Stockbroker/Merchant Banker shall maintain separate bank account only for this purpose namely “Public Issue Application Account”. The Stockbroker/Merchant Banker shall verify the availability of fund and if find in order, block the customer account for an amount equivalent to the application money, accumulate all the application/instructions received up to the subscription closing date, deposit the amount in the “Public Issue Application Account” maintained with its bank, instruct the banker to block the account for an amount

    equivalent to the aggregate application money and to issue a certificate in this regard. In case of application submitted by the Stock‐dealer or the Merchant Banker’s own portfolio, the application amount should also be transferred to the “Public Issue Application Account”.

    b. Banker of the Stockbroker/Merchant Banker shall block the account(s) as requested for, issue a certificate confirming the same and provide it to the respective Stockbroker/Merchant Banker. The Stockbroker/Merchant Banker shall prepare category wise lists of the applicants containing Customer ID, Name, BO Account Number and Number of Securities applied for, and within 03 (three) working days from the subscription closing date, send it to the issuer both in electronic (text format with tilde ‘~’

    separator) and printed format along with the certificate issued by its banker.

    Step-3 (Issuer)

    a. The issuer shall prepare consolidated list of the applications and send the applicants’ BOIDs in electronic (text format with tilde ‘~’ separator) format in a CDROM to CDBL for verification. CDBL shall verify the BOIDs as

    to whether the BO accounts of the applicants are active or not. Along with the verification report, CDBL shall provide the issuer with an updated database of the applicants containing BO Account Number, Name, Addresses, Parents’ Name, Joint Account Information and Bank Account Information. After receiving

    verification report and information from CDBL, the issuer shall scrutinize the applications, prepare category wise consolidated lists of the valid and invalid applications, submit status reports of subscription to the Commission and the stock exchanges and conduct lottery in line with the conditions of the consent letter.

    b. Within 02 (two) working days of conducting lottery, the issuer shall: i. send the lists of the successful and unsuccessful applicants (other than NRB and foreign) in electronic

    (text format with tilde ‘~’ separator) and printed format to the Stockbroker/Merchant Banker, request them to unblock the amount blocked earlier and remit the amount of successful applicants to the issuers respective Escrow Account opened for subscription purpose.

    ii. issue allotment letters in the names of successful applicants in electronic format with digital signatures and send those to respective Stockbroker/Merchant Bankers. To credit the allotted shares to the respective BO accounts, the issuer shall send consolidated allotment data (BOID and number of securities) in text format in a CDROM to CDBL.

    Step-4 (Intermediary)

    a. On the next working day of receiving the documents from the issuer and issue manager, the stockbroker/Merchant Banker shall request its banker to release the amount blocked earlier and remit the aggregate amount of successful applicants deducting service charge to the ‘Escrow’ account of the issuer

    opened for the subscription purpose.

    b. On the next working day of receiving request from the Stockbrokers/Merchant Bankers, their bankers shall unblock the amount blocked in the account(s) and remit the amount as requested for to the issuer’s ‘Escrow’

    account. Simultaneously, the stockbrokers/Merchant Bankers shall unblock the customer accounts; inform the successful applicants about allotment of securities and the unsuccessful applicants about releasing their blocked amounts. The unblocked amounts of unsuccessful applicants shall be placed as per their instructions.

    Miscellaneous:

    a. The issuer and Issue Manager(s) shall jointly ensure compliance of the above.

    b. The Stockbroker/Merchant Banker shall be entitled to service charge at a rate of 0.05% on the total amount of application money received by them. The service charge shall be paid by the issuer and deducted by the Stockbroker/Merchant Banker from the amount of successful applicants while remitting to the issuer. In case of shortage of the service charge, the Stockbroker/Merchant Banker shall send a bill to the issuer and the issuer shall pay it within 02 (two) working days. The Stockbroker/Merchant Banker shall provide the issuer with a statement of the remittance amount and the processing fee.

    2. The above application process is a pilot project and optional for investors, i.e. investors can apply either following new process through stockbroker/merchant banker or in existing process through banker to the issue.

    3. List of the Stockbroker/Merchant Bankers participating in the pilot project shall be disclosed in the prospectus and abridged version thereof. Only the applicants maintaining accounts with the Stockbroker/Merchant Bankers name contained in the list can apply through the new process.

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    PART–C

    1. The issuer and the Issue Manager shall ensure that the abridged version of the prospectus and the full prospectus is published correctly and in strict conformity with the conditions of this letter without any error/omission, as vetted by the Bangladesh Securities and Exchange Commission.

    2. The issue manager shall carefully examine and compare the published abridged version of the prospectus on the date of publication with the copy vetted by BSEC. If any discrepancy/ inconsistency is found, both the issuer and the issue manager shall jointly publish a corrigendum immediately in the same newspapers concerned, simultaneously endorsing copies thereof to BSEC and the stock exchange(s) concerned, correcting the discrepancy/inconsistency as required under ‘Due Diligence Certificates’ provided with BSEC.

    3. Both the issuer company and the issue manager shall, immediately after publication of the prospectus and its abridged version, jointly inform the Commission in writing that the published prospectus and its abridged version are verbatim copies of the same as vetted by the Commission.

    4. The fund collected through Public Offering shall not be utilized prior to listing with stock exchanges and that utilization of the said fund shall be effected through banking channel, i.e. through account payee cheque, pay order or bank drafts etc.

    5. The Company shall furnish status report on utilization of Public Offering proceeds, audited by foreign affiliated auditors and authenticated by the board of directors to the Commission and to the stock exchanges within 15 (Fifteen) days of the closing of each month until such fund is fully utilized, as mentioned in the schedule contained in the prospectus, and in the event of any irregularity or inconsistency, the Commission may employ or engage any person, at issuer’s cost, to examine whether

    the issuer has utilized the proceeds for the purpose disclosed in the prospectus. At the time of auditing the auditors will perform the audit under the following terms of reference (TOR):

    (a) Whether IPO proceeds have been utilized for the purposes/heads as specified in the prospectus; (b) Whether IPO proceeds have been utilized in line with the conditions (if any) of the Commission’s

    consent letter; (c) Whether utilization of IPO proceeds have been completed within the time schedule/implementation

    schedule as specified in the published prospectus; (d) Whether utilization of IPO proceeds is accurate and for the purpose of the company as

    mentioned/specified in the published prospectus; and (e) The auditors should also confirm that: (i) assets have been procured/imported/constructed

    maintaining proper/required procedure as well as at a reasonable price; and (ii) auditors report has been made on verification of all necessary documents/papers/vouchers in support of IPO proceeds making reconciliation with Bank Statement.

    6. All transactions, excluding petty cash expenses, shall be effected through the Company’s bank account(s).

    7. Proceeds of the Public Offering shall not be used for any purpose other than those specified in the prospectus. Any deviation in this respect must have prior approval of the shareholders in the shareholders Meeting under intimation to BSEC and stock exchanges.

    8. Directors on the Company’s Board will be in accordance with applicable laws, rules and regulations.

    9. The financial statements should be prepared in accordance with Bangladesh Accounting Standards (BAS) and Bangladesh Financial Reporting Standards (BFRS) as required by the Securities and Exchange Rules, 1987.

    10. If any quarter or half-year of the financial year ends after publication of the abridged version of prospectus and before listing of its securities with any exchange, the Company shall disseminate/transmit/submit the said quarterly/half yearly financial statements in accordance with the Commission’s Notification SEC/CMRRCD/2008-183/admin/03-34 dated September 27, 2009 and the section 13 of the Securities and Exchange Rules, 1987.

    11. In the event of arising issues concerning Price Sensitive Information as defined under the wmwKDwiwUR I G·‡PÄ Kwgkb (myweav‡fvMx e¨emv wbwl×KiY) wewagvjv 1995 after publication of the abridged version of prospectus and before listing of its securities with any exchange, the Company shall disseminate/transmit/submit the information as price sensitive in accordance with the Commission’s

    Notification No. SEC/SRMI/200-953/1950 dated October 24, 2000.

    12. The issuer company shall not utilize 1/3rd (One third) of the fund raised through IPO for the purpose of loan repayment.

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    PART-D

    1. All the above conditions imposed under section 2CC of the Securities and Exchange Ordinance, 1969 shall be incorporated in the prospectus immediately after the page of the table of contents, with a reference in the table of contents, prior to its publication.

    2. The Commission may impose further conditions/restrictions etc. from time to time as and when considered necessary which shall also be binding upon the issuer company.

    PART-E

    1. As per provision of the Depository Act, 1999 and regulations made there under, shares will only be issued in

    dematerialized condition. All transfer/transmission/splitting will take place in the Central Depository Bangladesh Limited (CDBL) system and any further issuance of shares (Including rights/bonus) will be made in dematerialized form only.

    An applicant (including NRB) shall not be able to apply for allotment of shares without Beneficial Owners (BO) account.

    2. The Company and the issue managers shall ensure due compliance of all the above conditions and the Securities and Exchange Commission (Public Issue) Rules, 2006.

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    C. DECLARATIONS AND DUE DILIGENCE CERTIFICATES

    Declaration about the Responsibility of the Directors including the CEO of the Issuer, “Shasha Denims Limited”, in respect of the Prospectus

    This prospectus has been prepared, seen and approved by us, and we, individually and collectively, accept full responsibility for the authenticity and accuracy of the statements made, information given in the prospectus, documents, financial statements, exhibits, annexes, papers submitted to the Commission in support thereof, and confirm, after making all reasonable inquires that all conditions concerning this public issue and prospectus have been met and that there are no other information or documents the omission of which make any information or statements therein misleading for which the Commission may take any civil, criminal or administrative action against any or all of us as it may deem fit.

    We also confirm that full and fair disclosure has been made in this prospectus to enable the investors to make a well informed decision for investment.

    Sd/- Parveen Mahmud Chairman & Director

    Sd/-

    Shams Mahmud Managing Director & Director

    Sd/- Aftabur Rahman Jafree Nominee Director of Shasha Garments Limited

    Sd/-

    Zareen Mahmud Director

    Consent of the Director(s) to serve as Director(s) We hereby agree that we have been serving as Director(s) of “Shasha Denims Limited” and continue to act as Director(s) of the Company. Sd/- Parveen Mahmud Chairman & Director

    Sd/-

    Shams Mahmud Managing Director & Director

    Sd/- Aftabur Rahman Jafree Nominee Director of Shasha Garments Limited

    Sd/-

    Zareen Mahmud Director

    Declaration about filing of Prospectus with the Registrar of Joint Stock Companies and Firms

    A vetted and signed copy of this Prospectus has been filed for registration with the Registrar of Joint Stock A vetted and signed copy of this Prospectus has been filed for registration with the Registrar of Joint Stock Companies and Firms (RJSC), Bangladesh as required under Section 138 (1) of the Companies Act, 1994 on or before the date of publication of this prospectus in the newspaper.

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    Declaration by the Issuer about the approval from BSEC for any Material Changes

    In case of any material changes in any agreement, contract, instrument, facts and figures, operational circumstances and statement made in the Prospectus subsequent to the preparation of the Prospectus and prior to its publication shall be incorporated in the Prospectus and the said Prospectus shall be published with the approval of the Commission. For Issuer

    Sd/‐ Shams Mahmud Managing Director Shasha Denims Limited Declaration by the Issue Manager about the approval from BSEC for any Material Changes

    In case of any material changes in any agreement, contract, instrument, facts and figures, operational circumstances and statement made in the Prospectus subsequent to the preparation of the Prospectus and prior to its publication shall be incorporated in the Prospectus and the said Prospectus shall be published with the approval of the Commission. For Managers to the Issue

    Sd/‐ Mahbub H. Mazumdar FCMA Chief Executive AFC Capital Limited

    Sd/- Md. Salauddin Sikder FCMA

    CEO & Managing Director Imperial Capital Limited

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    Due Diligence Certificate of Manager to the Issue

    Sub: Public offer of 50,000,000 Ordinary Shares of BDT 10.00 each at an issue price of BDT 35.00 each, including a premium of BDT 25.00 per share of Shasha Denims Limited.

    We, the under-noted Manager to the Issue to the above mentioned forthcoming Issue, state as follows:

    1. We, while finalizing the draft Prospectus pertaining to the said Issue, have examined various documents and other materials as relevant for adequate disclosures to the investors; and

    2. On the basis of such examination and the discussions with the issuer Company, it’s directors and officers, and other agencies, independent verification of the statements concerning objects of the issue and the contents of the documents and other materials furnished by the issuer company.

    WE CONFIRM THAT:

    a. the draft Prospectus forwarded to the Commission is in conformity with the documents, materials and papers relevant to the Issue;

    b. all the legal requirements connected with the said Issue have been duly complied with; and

    c. the disclosures made in the draft Prospectus are true, fair and adequate to enable the investors to make a well informed decision for investment in the proposed issue.

    For Managers to the Issue

    Sd/‐ Mahbub H. Mazumdar FCMA Chief Executive AFC Capital Limited

    Sd/- Md. Salauddin Sikder FCMA

    CEO & Managing Director Imperial Capital Limited

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    Due Diligence Certificate of the Underwriter(s)

    Sub: Public offer of 50,000,000 Ordinary Shares of BDT 10.00 each at an issue price of BDT 35.00 each, including a premium of BDT 25.00 per share of Shasha Denims Limited.

    We, the under-noted Underwriter(s) to the above-mentioned forthcoming Issue, state individually and collectively as follows: 1. We, while underwriting the above mentioned issue on a firm commitment basis, have examined the draft

    Prospectus, other documents and materials as relevant to our underwriting decision; and

    2. On the basis of such examination, and the discussions with the issuer company, its directors and officers, and other agencies, independent verification of the statements concerning objects of the issue and the contents of the documents and other materials furnished by the issuer company;

    WE CONFIRM THAT:

    a. All information as are relevant to our underwriting decision have been received by us and the draft Prospectus forwarded to the Commission has been approved by us;

    b. We shall subscribe and take up the un-subscribed securities against the above-mentioned public issue within 15 (fifteen) days of calling up thereof by the issuer; and

    c. This underwriting commitment is unequivocal and irrevocable. For Underwriter(s) Sd/- Chief Executive/Managing Director/CEO BMSL Investment Limited Citizen Securities & Investment Limited EBL Investments Limited IL Capital Limited MTB Capital Limited PLFS Investment Limited Progressive Life Insurance Company Limited SBL Capital Management Limited Swadesh Investment Management Limited UniCap Investments Limited AIBL Capital Management Limited

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    PART II: RISK FACTORS AND MANAGEMENT'S PERCEPTION ABOUT THE RISKS (a) Interest Rate Risks

    As on December 31, 2013 SDL has short term & long term loan of total Tk. 2,426,438,891.00 and its subsidiaries have total loan of Tk. 959,289,678.00. Interest rates on such loans ranges 14.50% to 16.50% per annum. Hence, the Company is exposed to volatility of market-wide interest rates of bank loans. Due to several macroeconomic and market driven factors, interest rates on short term and long term bank loans may fluctuate over time. Inflationary pressure, increased demand for bank loan, increased volatility in money market, restrictive monetary policy, increased Government borrowing from banking sector, etc. may compel the Company’s loan giving institutions to increase their interest rates. If the interest rates are increased beyond what the Company expects, then its cash flow and profitability will be affected adversely. This would also affect its value of shares. Management Perception: The management of SDL always emphasizes on the management of its finance to maintain an optimum capital structure of the Company, so that the cost of capital remains minimum. The management prefers procuring the long-term fund with minimum fixed interest rate and the short-term fund with reasonable competitive rate. In addition, the management of the Company has decided to liquidate a part of its outstanding bank loan with the IPO proceeds to reduce the interest burden of the Company and to keep the Gearing Ratio at a satisfactory level.

    (b) Exchange Rate Risks A business involved in overseas transactions may face a potential loss arising from fluctuation of foreign currency rates. The loss may be aggravated due to consistently downwards trends of Bangladesh Taka against other foreign currencies.

    Management Perception: SDL settles its foreign transaction through US Dollars in cases of both export and import. While the value of functional currency fluctuates, the loss or gain arising from currency fluctuation for export automatically sets off against the loss or gain arising currency fluctuation for import. As the value of export is always greater than the value of import, some balance is created in the foreign currency transaction. Furthermore, the Company is contemplating about setting a system of hedging on foreign currency transactions in the future.

    (c) Industry Risks

    1) Market Demand: Company’s sales and revenues are dependent on the aggregate demand of its products. Any economic recession, changes in requirements, national income and other related factors may cause to decline the market demand of the Company products. Management Perception: Strong brand loyalty of the Company’s products to its customers has enabled the Company to capture significant market share in the sector. Additionally, the Company is continuously penetrating into the market and upgrading the quality of the products to minimize the market risks.

    2) Competition and globalization effects: SDL is operating in a free market economy regime. The Company might have to face stiff competition from its competitors. Easily availability of global products in the local markets adds to the competition, challenging the profitability of the business.

    Management Perception: Bangladesh is the prime source of cheapest labor in the world, gaining comparative advantages for its industries over their global competitors. Other overhead costs are also low in Bangladesh. As a result, the Company has been able to maintain its cost of products most competitive. Moreover, over the last few years the Company has built a trustworthy relationship with its customers, which helps the Company avoid competition with others.

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    3) Raw Materials and Energy costs: Instability in raw materials and energy costs may hamper the profitability of the Company significantly. A recent government decision regarding escalation of electricity prices will put a huge pressure on the product cost of the local businesses.

    Management perception: Our management believe that efficient management of inventories, proper sourcing & timing, economic order quantity and efficient handling of credit facilities can reduce the cost of procurement. For power and electricity, SDL is totally independent, enabling itself to ensure low cost energy and uninterrupted production process.

    d) Market and Technology Related Risks 1) Market risks refer to the risk of adverse market conditions affecting the sales and profitability of the

    Company. Such as, shortage in raw material supplies, inefficient labor supplies, fall in product demand, etc. which signifies the adverse external and internal business environment. Those types of risks may impede the success of the business. Management perception: The Company operates in the back-ward linkage industry of Garments sector in Bangladesh. The product of the Company (denim fabrics) is ultimately consumed by the garment manufacturers, who finally export their finished goods to the foreign markets. Examples of SDL’s ultimate consumers include such world renowned brand name as Marks & Spencer, George, Polo, Next, Tesco, Mexx, Wall-mart, JC Penny, Tommy, Gap, Lee Hang Fat, Adams, Woolworth, Gulden Pfenning, Li & Fung. It is notable that Bangladesh has recently been one of the prime denim producers in the world because of its low cost and superior quality. Therefore, aggregate demands of the Company products remain always at high.

    2) Technology risks stems from the contemporary changes in the technology which make the existing technology obsolete or reduces its cost efficiency compared to that of the competitors. New entrant may come forward with a more sophisticated technology which can give a threat to the cost efficiency of the Company. Management perception: The plant and machinery implanted in the Company’s manufacturing plant, which are imported from world renowned brand name, are efficient and cost effective in its kind. The management of the Company is aware of any technological changes in the future.

    e) Potential or existing government regulations The Company operates under the Companies Act, 1994; Securities Related Ordinance, Act, Rules and Regulations; Income Tax Ordinance 1984; Value Added Tax (VAT) Act, 1991; and contemporary notifications made under those laws. Any unexpected changes of the policies made by the regulatory authorities may adversely affect the business of the Company.

    Management perception: Economy of Bangladesh has been developing over the decades because of business friendly rules and regulations adopted by the various regulatory bodies of the country. Our fiscal policy gives various incentives to the newly established companies so that it can grow and mature.

  • Shasha Denims Limited

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 14

    f) Potential changes in global or national policies Every company operates under the economic policies formulated and imposed by the political government. The government tends to reshape these policies time to time for the sake of greater interest of the country’s

    economy. Sometimes those changes in existing policy or any future policy framework adversely affects the smooth operation of the companies.

    Management perception: Since the independence, all the governments of our country have shown objectivity and sincerity in developing industrial sector of the country. In the fiscal policies, there are various protective measures to protect the local industries against any sort of aggressive moves by global entrants. The government of the country has also taken a number of initiatives for the local business to market their products in the international arena. Different regional trade alliances and bilateral agreement can be taken as examples.

    g) History of non-operation For any instance of non-operation, the Company’s production will be hampered. This would also increase the costing and affect profitability. Above all, it would not be able deliver the products within the deadlines set by the buyers.

    Management perception: Shasha Denims Limited (SDL), having been incorporated in 28th October, 1996, started its commercial operation in July, 2000. After commencement of commercial operation SDL has never been non-operative. But one of its subsidiaries “Energis Power Corporation (EPCL)” was out of operation from 6th May, 2013 to 8th February, 2014. EPCL one of the subsidiaries of SDL incorporated in Bangladesh on 28th December, 2008. The Company has signed power supply agreement with Bangladesh Power Development Board (BPDB) on 28 th December, 2008 for a term of 3 (Three) years (Usually countdown starts from the first day of commercial production) to provide 55 MW net electricity to BPDB. EPCL started its commercial operation on 6th May, 2010 and supplied BPDB from 6th May, 2010 to 5th May, 2013 under the agreement. BPDB has extended their agreement with EPCL for further 5 (Five) years from 9th February, 2014 to 8th February, 2019 vide contract No-09932. Signing a power supply agreement with BPDB is a time consuming process. For this reason, EPCL was bound to stop its commercial operation from 6th May, 2013 to 8th February, 2014.

    h) Operational Risks

    Possible failure of human resources, failure of the production systems, inefficient internal control procedures and most importantly, being a first mover in the industry may cause for the Company to make it a total unsuccessful venture.

    Management perception: SDL has some key experts in this field who have academic and practical knowledge and also highly trained. We have also a system of on-job training facilities so that the employee can have the opportunity to reshape their skills. Most importantly, SDL has procured latest technology and world famous brand machinery for its plant to ensure smooth operation of the production process. Finally, our research team is dedicated to continuous developments of our products to satisfy the customers demand perfectly.

    i) Other risk factors: 1) Political Unrest:

    Bangladesh is prone to serious unrest in the political condition which produces Hartal, Road-Block and many other barriers to the business. This could also propel the cost of the product upwards.

    Management Perception: During the last forty years of post-independence period, Bangladesh has gone through a variety of political situations. But presently, a sound political atmosphere is prevailing in the country. Both the ruling and opposition parties are committed to the betterment of the country. Last democratic national assembly election and local council polls are instances of peaceful political situation in Bangladesh.

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 15

    2) Possible slowdown in economic growth in Bangladesh. Our performance and growth are dependent on the health of the Bangladesh economy. The economy could be adversely affected by various factors such as political or regulatory action, including adverse changes in liberalization policies, social disturbances, terrorist attacks and other acts of violence or war, natural calamities, commodity and energy prices and various other factors. Any significant changes may adversely affect our business and financials.

    Management Perception: Bangladesh economy is booming for last few years. Consistent industrial growth along with increased agricultural production has made the Per Capita Income higher than that of recent years. In addition, favorable government policies and industry friendly policies by other regulatory bodies have proved to be congenial to the economy of the country.

    3) Natural calamities: Bangladesh is a country where recurrent natural calamities take place every year. It is a serious threat to the business.

    Management perception: This type of situation is totally beyond the control of human being. Though the management of SDL has a very little to do with, we can and should have some precaution measures to minimize the damage of the business in such situations. For example, all the assets of our company are insured.

    4) Risk related to high debt burden of the Company: The parent Company has short term & long term loan of total Tk. 2,426,438,891.00 and its subsidiaries have total loan of Tk. 959,289,678.00 as per audited financial for the period ended December 31, 2013. High debt financing can have an adverse affect on the cash flow and profitability of the Company.

    Management perception: SDL is engaged in manufacturing different types of classical Indigo Denim (denim fabric) through the integrated manufacturing process of weaving, dyeing and finishing. The main raw materials used for the production is yarn and sold in LC basis. As a result a huge amount of receivables and maintain a huge amount of inventory in the form of raw material and work in progress. All the items are related to working capital management and consequently that create short term loan like CC, IBP, OD etc. Furthermore, we are trying to reduce SDL’s debt burden by maximizing our profit through increasing these factories productivity and sales.

    5) Risk related to substaintial investment in the Companies which are not in commercial operation: The Company has invested in Equity of Tk. 71,575,000.00 in Shasha Textiles Limited, Shasha Apperals Limited, Shasha Spinnings Limited, Telstar Communication, Trade Matrix Bangladesh Limited, Energies Venture Limited & Energies Holdings Limited and has deposited in share money of Tk. 27,858,643.00 in the said Companies which are not in commercial operation.

    Management perception: Out of Tk. 9.93 Crore, SDL invested Tk. 9.75 Crore (Approx) in Shasha Textiles Limited and rest amount has been invested in other six companies. Shasha Textiles Limited has invested most of its fund for buying land for establishing a world class textile factory.

    Similarly, our management believes in business diversification. For this reason, we are using rest of our fund as investment and share money deposit with Shasha Apperals Limited, Shasha Spinnings Limited, Telstar Communication, Trade Matrix Bangladesh Limited, Energies Venture Limited & Energies Holdings Limited.

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 16

    PART III USE OF PROCEEDS AND CAPITAL STRUCTURE OF THE COMPANY

    a. CAPITAL STRUCTURE OF THE COMPANY: Particulars No of Shares Face Value (Tk.) Amount in Taka

    Before IPO: Authorized Capital 225,000,000 10.00 2,250,000,000 Paid up capital before IPO 48,076,200 10.00 480,762,000 Total paid up capital before IPO 48,076,200 10.00 480,762,000 After IPO: To be issued as IPO 50,000,000 10.00 500,000,000

    Paid up capital (Post IPO) 98,076,200 10.00 980,762,000

    The Company has raised its paid-up capital in following phases:

    Date of Allotment Basis (No. of Shares) Total Amount

    (BDT) In cash Other than in cash Bonus Share 28.10.1996 (At the time of Incorporation) 20,000 - - 20,000,000 25.06.1999 (1stAllotment) 800,000 - - 80,000,000 20.02.2001 (2nd Allotment) 225,750 - - 22,575,000 29.04.2004 (3rd Allotment) 1,000,000 - - 100,000,000 30.08.2012 (4th Allotment) - - 17,806,000 178,060,000 23.02.2014 (5th Allotment) - - 8,012,700 80,127,000

    Total 480,762,000 b. NET PROCEEDS FROM THE IPO: Sources of Fund: Total Amount (BDT) Total IPO Proceeds (5.0 crore ordinary shares @ Tk. 35.00 each) 1,750,000,000 Less: IPO Expenses (Details in Breakdown of IPO Expenses in Page- 26) 27,710,000

    Net IPO Proceeds 1,722,290,000 c. USE OF THE NET PROCEEDS FROM THE IPO:

    Net Proceeds from initial public offering (IPO) will be used for expansion of business activities, repayment of high interest- bearing loan to boost up the profitability.

    The details of which is stated as under:

    Particulars Total Amount (BDT) Short Term Loan Partial Pay off [Bank Asia Limited (Corporate Branch) - Tk. 18.229 Crore]

    182,290,000

    Business Expansion 1,540,000,000 Total 1,722,290,000

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 17

    Details Breakup of Business Expansion: i) Details Cost of Building & Other Civil Construction:

    SL. No Item Type of Construction Area Total Tk.

    01.

    Main Factory Building Comprising of weaving, Dyeing, Finishing, Store, Raw Materials, Godown, Finished Goods Godown, Substation room, pump house, Office store, rest house, prayer room, Dining room , Laboratory etc. complete.

    Pre-Fabricated (import) Zamil Steel Structure, Civil Construction & Others work

    7000 sq.m

    109,185,000

    02. AC Plant RCC 5207 sft 4,687,040 03. Duct Line G.P Sheet 2244 sft 1,146,960 04. False ceiling Gipsum Board 720,000 05. Boundary Wall Brick Wall 400 m 1,443,200 06. Road - 1148 sq.m 3,705,120 07. Surface Drain RCC 400 m 656,000 08. Water Reservoirs RCC 970 rft 484,960

    Sub-Total 122,028,280 ii) Machinery & Equipments:

    Sl. No Particulars Company Name & Country of Origin Qty Total Tk. 1 Dyeing Machine Master, Italy/ Karl Mayer, Germany 1 Set 325,999,242 2 Warping with Beam Karl Mayer, Germany/ Ramallumin, Italy/ Morrison, USA 1 Set

    184,800,000 3 Sizing Karl Mayer, Germany/ Ramallumin, Italy / Ukil, Korea 1 Set

    4 Loom (Air jet machine) with beam accessories

    Picanol, Belgium/ Toyada, Japan 42 set 194,000,000

    5 Warp Tying Machine Stabli, Switzerland / Groz-Beckert, ASSL Textiles 3 pcs 10,914,750 6 Finishing Machine Italy/Germany 1 set 97,251,000 7 Mercerizing China/Italy 1 set 84,700,000 8 Stanter Machine China/Italy 1 set 69,300,000 9 Inspection Machine Taiwan/Chaina 8 Pcs 5,097,400

    10 Wrapping Machine Turkey/Chaina 1 pcs 7,700,000 11 Selvage Bobbin Machine Picanol, Belgium 1 set 972,000 12 Cloth carrier Suntech, China 2 set 480,000 13 Beam Stacker 30 Beam/set Network Technology, Bangladesh 2 set 8,320,000

    Sub-Total (ii) 989,534,392 iii) Utility:

    Sl. No Particulars Country of Origin Qty Total Tk.

    1 Air Compressor, OIl free, VSD &

    Atlas Cop co, Belgium/ Boge, Germany 2 set (1 set s/B)

    17,264,000 Air Dryer

    2 Air Compressor for Loom Atlas Cop co, Belgium/Boge, Germany 3 Set 41,580,000 3 Boiler Thermax, India / Omnical, Germany 1 set 20,514,000 4 Overhead Cleaner Electro Jet, Spain/ Luwa, Switzerland 3 set 8,064,000 5 A/C Plant Dextrous Engr., Bangladesh 1 set 22,176,000 6 A/C Plant for Warping Dextrous Engr., Bangladesh 1 Set 11,088,000

    7 Chiller with flow meter, steam valve, control valve

    Thermax, India/ Wattson Engr., Bangladesh

    1 set 15,400,000

    8 Cooling Tower for Chiller Dextrous Engr./ Wattson Engr. Bangladesh

    2 set 3,520,000

    9 N2 Generator with compressor, Dryer (purity 99.9999%)

    Atlas cop co, Belgium 1 set 17,420,000

    10 Nitrogen accessories, tank, piping etc Linde Bangladesh 1 lot 1,000,000

    11 Gas Generator M.T.U, Germany/ Guascor, Spain/ Waukesha, USA

    3 set (1 S/B)

    118,500,000

    12 Cooling tower for Generator Dana Engr., Bangladesh 3 set 1,680,000 13 Power Cable, HT Cable BRB Cable, Bangladesh 1 lot 23,100,000 14 Machine Cable BRB Cable, Bangladesh 1 lot 19,200,000 15 DB, MDB, SDM BRB Cable, Bangladesh 1 lot 2,400,000

    16 Sub-Station, HT/LT switchgear, PFI Transformer

    H.A. Engr., Bangladesh 1 Set 8,220,000

    17 Lighting Phillips, Bangladesh 1 lot 3,200,000 18 Deposit for Electricity BEPZA - 4,820,000 19 Gas Deposit (Boiler & Generator) Titas Gas T & D - 10,753,200 20 Pump Dextrous Engr., Bangladesh 1 lot 560,000

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 18

    21 Piping (steam, water, air, cooling system)

    Sohel & Brother, Bangladesh 1 lot 6,400,000

    22 Steam accessories, valves, SS decting, plates, Installation fabrication

    Sohel & Brother, Bangladesh 1 lot 8,000,000

    23 Fork lift, Beam trolley, power trolley

    Toyota, Japan / Novel Tek, Taiwan 1 lot 16,000,000

    24 DTW Sohel & Brother, Bangladesh 1 set 2,856,000 25 DEPZ water connection 4 inch BEPZA 1 set 400,000 26 Water softener Bita Chemical, Bangladesh 1 set 4,000,000 27 Miscellaneous - - 2,150,440 Sub-Total (iii) 390,265,640

    iv) Erection and Commissioning: Sl. No Particulars Country of Origin Qty Total Tk.

    1 Erection & Commissioning (iv) - - 20,000,000

    Grand Total (i+ii+iii+iv) 1,540,000,000

    d. IMPLEMENTATION SCHEDULE

    Particulars Time schedule for completion of proposed work Loan Pay off After 1 (One) month of receiving IPO fund Business Expansion After 18 (Eighteen) months of receiving IPO fund

    e. TERMS OF CONTRACT: As per rule 8B4(C) of Securities and Exchange Commission (Public Issue) Rules, 2006 there is no contract covering any of the activities of the issuer Company for which the proceeds of sale of securities from IPO is to be used.

    Sd/- Md. Ahasanul Haque Chief Financial Officer

    Sd/- Shams Mahmud

    Managing Director

  • Shasha Denims Limited

    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 19

    PART IV DESCRIPTION OF BUSINESS

    (1) Incorporation:

    Shasha Denims Ltd., one of the leading denim fabric manufacturers in Bangladesh, was incorporated as a private limited company on 28th October, 1996 and subsequently converted into a public limited company on 3rd August, 1997 with Register of Joint Stock Companies and Firms (RJSC) in Bangladesh under the Companies Act, 1994.

    (2) Commencement of commercial operation: The Company started its commercial operation in July 2000.

    (3) Nature of Business: Shasha Denims Limited (SDL) is engaged in manufacturing different types of classical Indigo Denim (denim fabrics) through the integrated manufacturing process of weaving, dyeing and finishing. SDL uses the most modern computerized SLASHER DYEING technology in its production process. The main raw materials used for the production is yarn, which the Company imports from the overseas markets mainly from China, India and Pakistan.

    (4) Principal products or services of the Company: The Company produces a single product ‘denim fabrics’ of varied specifications, compositions, color and qualities. Following table shows various attributes of the Company’s product ‘denim fabrics’:

    Sl. No. Product Segmentation Product Type

    1 By Fabric Effect

    Basic Denim Ring Denim Slub Denim Cross Slub Denim

    2 By Composition

    Cotton Stretch Denim Cotton Polyester Stretch Denim Cotton Denim Tencel Denim Cotton Polyester Denim Cotton Jute Denim

    3 By Color

    Indigo Blue Black Black Olive Ecru

    4 By Weaving

    2/1 RHT 3/1 RHT, 3/1 LHT Broken Twill Satin

    (5) Markets for such products:

    SDL is a 100% export oriented textile industry. SDL sells its products through Back to Back L/Cs to the local garments manufacturers and exporters who consume the denim fabrics as raw materials of their goods. The garment manufacturers then export their goods to the overseas markets. Therefore, the final destination of the Company’s products appears to be the overseas market. Shasha Denims Limited ultimately produces denim fabrics for such world renowned brand name as Next, Lee Hung Fat, Marks & Spencer, Teddy S.P.A, Comdipunt S.A, Fashion Ling B.V, Pink Woman A.V.E.E, Etos Spolka Akcy JNA, Hype Project Gear S.L, S. Oliver Bernd Freier, NV Balko, Texman I/S, ITX Trading S.A, DK Comapny Vejle A/S, DPAM, SA Auchan France, Otto, Jeans Fritz, Daytex Mode, Best Sources Cor.

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 20

    (6) Relative contributions of the products to sales or income that accounts for 10% or more of the Company’s total revenue: SDL produces a single product ‘denim fabrics’. Therefore, 100% revenue generated for the Company is contributed by its only product denim fabrics.

    (7) Name of associates, subsidiary/related holding company and their core area of business:

    Sl. Name Relation Ship Area of Business % of

    Holdings 01. Energis Power Corporation Ltd. Subsidiary 55 MW Power Plant in Operation 99.95% 02. Shasha Textiles Ltd. Subsidiary Not in Operation 99.57% 03. Shasha Garments Ltd. Subsidiary & Related holding Garment Manufacturing 96.46%

    (8) Way of distribution of products: On receiving the orders from its customers, SHASHA DENIMS LTD. manufactures the products and supplies them to the customers’ destination as per their requirements. Since the export of the Company is deemed export, it supplies the products to the local destinations. Top 10 (Ten) buyers’ name, address and their percentage (%) of purchase are as follows:

    Sl. Name of the buyer Address % of purchase

    1 Big Boss Corporation Ltd. Lutfun Tower (7th Floor), E-13, Middle Badda, Gulshan, Dhaka-1212

    11.34

    2 Shasha Garments Ltd. Hashem Plaza (4th Floor), Ganak Bari, Savar, Dhaka 7.84 3 Tanaz Fashions Ltd. Shamim Complex, 216 Sataish Road, Tongi, Gazipur 7.12 4 Shanta Denims Ltd. Plot # 156 & 177, DEPZ (Extn), Savar, Dhaka. 6.49

    5 Lee Hung Fat Garments Factory Ltd.

    8/F, Block-C, 760 Cheung Shawan Road, Kowloon, Hongkong. 5.53

    6 Natural Denims Ltd. Plot-531 Tonga Bari Savar Ashulia, Dhaka 3.88 7 Dorren Garments Ltd. Dakkin Panishail, N.K Link Road, Gazipur 2.92 8 Yolk Apparels Ltd. 62, Kathgara, Bishmail Zirabo Road, Ashulia, Dhaka. 2.83

    9 TM Fashions Ltd. Hazi Ismail Chowdhury Bhaban (1st Floor), Jobeda Tower, Chandana, Gazipur.

    2.54

    10 Primordial Limited Feroza Complex (5th Floor) 88, K.N.I.A, Tejgaon, Dhaka-1215 2.01

    (9) Competitive conditions in the business: There is huge demand –supply gap for the product of the Company in the denim fabric market (Local and International market). Being one of the high quality denim fabric producers in the country, SDL (having 14.96% of total market share) is capable of exploiting the opportunities though there are a number of competitors in the local market. Such as:

    Sl. No. Name Market share of the competitors 1 Partex Denims Ltd. 17.03% 2 Chittagong Denim Mills Ltd. 9.93% 3 Mahmud Denims Ltd. 4.23% 4 Pacific Denims Ltd. 3.50% 5 Argon Denims Limited 7.80% 6 Envoy Denim Limited 12.86%

    (Calculated by BTMA Year-2012)

    (10) Sources and availability of raw materials and the names of the principal suppliers:

    Sl. Name of Principal Suppliers Address Name of

    Raw Materials

    Country of Origin

    1 Square Textiles Ltd. Square Center, 48, Mohakhali C/A, Dhaka. Yarn Bangladesh 2 Salek Spinning House # 11A, Road # 130, Gulshan-1, Dhaka Yarn Bangladesh 3 Sinha Spinning House # 368, Road # 28, New DOHS, Mohakhali, Dhaka. Yarn Bangladesh 4 Purbani Rotor 68 Gushan Avenue, Gulshan-1, Dhaka. Yarn Bangladesh 5 Badsha Textiles 28, Dilkusha C/A, Dhaka. Yarn Bangladesh

    6 Lucky Spinning 75/38-39, Ocean Tower 2, 21st Flr., Soi Sukhumvit 19, Khet Wattaana, Bangkok, Thailand.

    Yarn Thailand

    7 Sapphire Textile 7-A/K Main Boulevard, Gulberg-2, Lahore, Pakistan. Yarn Pakistan 8 Quetta Textiles Nadir House, I.I Chundrigar Road, Karachi, Pakistan. Yarn Pakistan

    9 Loyal And Trusty International 1/F., Block A, Kiu Kwong International Building, 6-10 Ka Hing Rd, Kwai Chung, N.T., Hong Kong.

    Yarn China

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    Issue Managers : AFC Capital Limited

    Imperial Capital Limited

    Page 21

    10 Clariant 1 International Business Park, # 08-01-04 The Synergy, Singapore.

    Chemical Spain

    11 BASF 7 Temasek Boulevard 35-01 Suntec Tower One, Singapore Chemical Singapore 12 Emsland Emslandstr. 58, 49824 Emlichheim/Germany. Chemical Germany 13 Avebe Prins Hendrikplin 20, 9641 GKVeendam, The Netherlands. Chemical Netherland

    14 Arabian Alkali P.O Box 12010, Jubail Industrial City 31961, Kingdom of Saudi Arabia.

    Chemical Saudi Arabian

    15 Hangzhou RM1001/E, Ludu Shimao Guangchang, No. 805, Shixin Mid-Road, Xiaoshan, Hangzhou, China.

    Chemical China

    16 Adinath 5-H, Trade Center, Nr. Sarder Patel Stadium, Navrangpura, Ahmedabad, India.

    Chemical India

    17 MKS Debo Ardicli MH. Yasemin Sok. No. 32, Yakut 11 Villa Esenyurt, Istanbul/ Turkey.

    Chemical Turkey

    18 Oxford 44 Mickle Street, Dandenong South, Victoria, Australia. Chemical Australia

    (11) Sources of, and requirement for, power, gas and water, or any other utilities:

    Power:

    i) Power (Captive): Shasha Denims Ltd has own power generation source by gas generator (5 nos) of 2980 Kw capacity. Its connecting load is 4240 Kw and average load of 2000kw.

    ii) Power (DEPZ): It has stand by back up of power from DEPZ supply via UPGDCL (sanction 1500 kw) for emergency problems in self-generated power.

    Water: Shasha Denims Ltd needs water of 2,000 cubic meter/day, which supplied by DEPZ with tariff of Tk22.43/m3 and also It has one Deep Tube Well with a capacity of 60 m3 per hour.

    Gas: SDLneeds gas for captive power plant, boiler to generate steam and sinzing operation of fabric. SDL has the permission of Titas Gas Transmission and Distribution Company Limited (TGTDCL) via BEPZA to meet its requirements.

    Steam: It has Boiler of 10 Ton/hr capacity which is run by gas and one stand by diesel/HFO boiler of capacity 5 ton/hr to meet emergency situation.

    (12) Name of the customers who purchase 10% or more of the Company’s products:

    About 11.34% of its products are sold to Big Boss Corporation, a local business. There is no other customer who consumes 10% or more of the Company’s revenues.

    (13) Description of any contract with principal suppliers or customers:

    The Company has not entered into any contract with any of its suppliers or customers.

    (14) Description of any material patents, trademarks, licenses or royalty agreements: SDL and its subsidiaries have several regulatory licenses and certificates in order to continue its operations. The table below lists the licenses and certificates that the Company and its subsidiaries have:

    Shasha Denims Limited:

    SL Particulars License Issuer/Issuing Authority Certificate/License No. First Issue

    Date Current Status

    1 Trade License Dhaka North City Corporation, Dhaka

    01-00514 Year-1996 Valid till June 30, 2015

    2 Export Registration Certificate N/A

    N/A - N/A

    3 Import Registration Certificate N/A -

    4 BEPZA Permission Bangladesh Export Processing Zone Authority

    IP:M-DEPZ- 01 (81)/97/1171

    13.05.97 N/A

    5 BTMA Membership License Bangladesh Textile Mills Association

    002-0056-0352 Year-2000 Valid till Dec 31, 2014

    6 DCCI Membership License Dhaka Chamber of Commerce & Industry

    02375 20.01.14 Valid till Dec 31, 2014

    7 BGCCI Bangladesh German Chamber of Commerce & Industry

    565 04.02.14 Valid till Jan 15, 2015

    8 Fire License Bangladesh Fire Service & Civil Defense