proposed 3 year strategic plan the american legion department of north dakota november 2012
TRANSCRIPT
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Proposed 3 Year Strategic Plan
The American LegionDepartment of North Dakota
November 2012
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Mission Statement
We serve our country, veterans and their families, we support our current military, and we
inspire patriotism in our youth and communities.
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Four Main Areas of Concern
1. Membership Recruiting & Retention2. Public Relations3. Finance4. Programs & Activities
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First Year; February 1, 2013 - June 30, 2014
Second Year; July 1, 2014 - June 30th, 2015
Third Year; July 1, 2015 - June 30th, 2016
Three Year Period
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Bob Krause; DEC Chair, Gwinner, ND - EastDave Rice; Department Commander, Harwood, ND - EastEugene Kachena; Dept. Commander-Elect, Pisek, ND - EastDave Rolfson; West Dept. Vice CMDR, Watford City, ND - WestDon Weible; Dept. Membership Chair, Washburn, ND - CentralHarvey Peterson; Chair of NDAL Foundation, Beach, ND – WestDJ Meberg; Dist. 7 Commander, Hebron, ND - WestWayne Satrom, NDAL Foundation Director, Galesburg, ND - EastBrad Aune; Post #2, CMDR; ND Job Service, Fargo, ND – EastBrian Kalk; Public Relations Com. Chair, Bottineau, ND - CentralArlon Falcon; Native American Veteran, Belcourt, ND - CentralJennifer Schwind; ND ARNG, Female Veteran, Fargo, ND - EastDale Roth; 2014 Candidate for CMDR-Elect, Elgin, ND – WestDavid Johnson; NDAL Dept. Adjutant & FacilitatorTeri Bryant; NDAL Programs CoordinatorSarah Kim; NDAL Administrative Assistant
Task Force Members
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Membership
• Develop Marketing Plan• “What’s in it for me” phamphlet• Reach out to Generation X, Y & Z• Reach out to Oil Patch veterans• Increase membership by 3%/year• Develop new Campus Posts
– NDSU, UND, Minot & Bismarck State
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Improve Membership Retention
• Review awards program – incentives• Develop post enthusiasm• Improve relations within AL Family• Revitalize posts FY2014
– Dickinson, Devils Lake, Grafton/Fordville
• Revitalize posts FY2015– Hoople, St. John, Dunseith, Reynolds,
Rugby
• Seek 98% net retention rate • Obtain 100 year goal in 2018
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Financial
• Expand non-dues revenue sources• Grant writing/fund raising committee• Promote NDAL Foundation donations• Increase corporate sponsorship
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Public Relations
• Embrace Change – survival• Promote NDAL Programs
– Press release kits
• Update display – multiple customers• Create baseline - program participation• Utilize more technology, interactivity• Create department specific brochures• Boys & Girls State PSA• Increase District Meeting attendance
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Public Relations (cont.)
• Work with NDEA, SBA, NDHSAA• Mentor a Legionnaire program• Advertising/Information Campaign• NDAL Marketing/PR Plan• Identify Deployed Troops• Work with Family Support Groups• Promote programs to state officials
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Programs
• Promote “Value” of NDAL Programs• Grow Boys State by 10% per year• FY2014: 40 Oratorical Participants• FY2015: 50 Oratorical Participants• FY2016: 60 Oratorical Participants• Reconnect with AL Baseball• Review participation to baseline data
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Post Service Officers
• Promote Post Service Officers• A “referral service” to Dept VSO• Provide contact information• Create job description for posts
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Concerns
• The plan is written and printed– We can not let it sit on our desks
• We need to follow-through with it
• The 19 member committee can not accomplish these goals
• It will take all Posts, all Members to make it happen
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NDAL Stategic Plan
• Questions• Comments• Suggestions