proposal to the city of powell river...hockey is the complex’s #1 tenant with over $100,000 spent...

PROPOSAL TO THE

CITY OF POWELL RIVER

Table of Contents PRMHA Economic Impact Summary 1

Preamble 2

PRMHA Contract Proposal 6

Powell River Peak – Coastal Canadian Cup 7

Powell River Peak – Hockey Academy 9

Powell River Peak – First Shift 10

Resume – Rick Hopper 11

Economic Impact of Hockey in Canada 13

Ice Hockey in Canada – 2015 Impact Study Summary 14

The ECONOMIC IMPACT of Minor Hockey in Powell River

• The direct economic impact of $812,905 was generated in the 2018/19 hockey season.

• Hockey related tourism accounted for 79% or $645,969 of the total dollars spent during the slow winter tourist season.

• PRMHA is a volunteer-based, not-for-profit organization with over 300 players registered and membership of 600 plus inclusive of parents/guardians.

• PRMHA is the Recreation Complex’s leading tenant.

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PREAMBLE

OUR MISSION The Powell River Minor Hockey association has been in existence since 1955 when Willingdon Beach Arena first opened its doors. PRMHA is a volunteer based not for profit organization whose mandate is to “Provide and support the sport of hockey for the youth of Powell River”. OUR PAST Since the beginning minor hockey has been a mainstay in our community with thousands of kids having participated. However, for the past number of years we have seen a steady decline in registrations. This can be attributed to several factors, demographics, hockey’s culture, a changing and weakened economy among them. OUR IMPORTANCE Why is a strong minor hockey program of importance to the City of Powell River? Firstly, team sports provide many of the learning outcomes that we want our children to experience - teamwork, discipline and a strong work ethic along with a healthy lifestyle are all traits that are taught through the sport of hockey. Secondly, Powell River Minor Hockey is the Complex’s #1 tenant with over $100,000 spent on ice per season as well as being Powell River’s #1 Sports Tourism promoter. Every year, PRMHA hosts hundreds of players and their families amounting to thousands of dollars spent in our community. It is very important for PRMHA to be a thriving entity. BY THE NUMBERS For the past number of years minor hockey has seen steady decline in registrations and this year, 2019/20, we have 250, less than half of what we used to be. We can predict that our registrations may never equal what they have been in the past and so we must change our model. PRMHA has never had to spend time introducing kids to hockey, it’s Canada and every kid plays hockey – right? Not so anymore, what we are seeing now is lower numbers of children in our community and a different mindset when it comes to parents spending dollars on their child’s activities. Our community is also changing, we are no longer dominated by blue collar workers, our economy has changed, and we simply don’t have large numbers of union workers making good wages. Powell River has recently seen an increase in young families coming to Powell River for the lifestyle, however they may not be interested in or are new to team sports, like hockey. Minor Hockey is having to change with the time’s, and we are full steam ahead, doing just that.

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WHAT TO DO In 2018 a proposal was made to the PRMHA Board of Directors on what needed to be done to keep hockey as a relevant and important sports option for Powell River youth. At the time we were already in decline and there was no firm plan in place to rectify our situation. The registration numbers were falling well below anything seen in the past and our model was based on approximately 60-80 players in each age category Atom (9/10), Pee Wee (11/12), Bantam (13/14) and Midget (15/16/17) as well as another 120+ in our Novice divisions. This allowed PRMHA to have a Rep team in each category along with a local Recreational House League. TO CHANGE OUR SITUATION AND REVIVE MINOR HOCKEY HERE IS OUR PLAN; RECRUIT In 2018/19 we applied for and were approved to host the FIRST SHIFT, an introductory hockey program sponsored by hockey equipment manufacturer BAUER CANADA, Hockey Canada and the NHLPA. Last year we had 33 kids all brand new to the game enroll. The cost of the program is $199 and for that each player receives a full set of hockey equipment inclusive of stick and 12 ice sessions coached by PRMHA coaches. This year we have 46 players enrolled! This program has been sponsored both times by the REGALS LEGACY FUND, in 2018 it was free and this year 2019, the cost was $99 to the player. It is our goal to work with the REGALS Hockey Club to build this fund to sponsor all the Novice programs we offer. We are also trying to improve our image and create an inclusive culture so parents will see HOCKEY as a worthwhile endeavor for their children. RETAIN Once we get a player registered, we want to do everything possible to keep them playing. We have begun building a relationship with Comox Valley Minor Hockey to have our recreational players involved in their house league. We have paid for the development of a local HOCKEY CANADA SKILLS COACH (one of three on Vancouver Island) and created a paid position to have him oversee player development at every level. We have created specific development ice sessions that are included in players registration fees so players can reach their full potential. We believe that players will enjoy the game more and play longer the better skilled they are. REINVENT We are working hard to create a working relationship with Comox Valley Minor Hockey that will enable us to participate in a combined Recreational League. Ultimately, a North Island Recreation League would serve Powell River, Comox, Campbell River & North Island. We started a partnership with SD47 to host the PRMHA ACADEMY, a school- based hockey program. This gives our players the opportunity to stay at home and

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participate in a professionally operated hockey program. Players receive school credits and this year we had 33 players enrolled. We have created a new marketing program to solicit sponsorship from the business community. We are working with the Complex Staff to create synergies between our groups for new spring & summer programming. We are in discussion with the POWELL RIVER REGALS and the POWELL RIVER KINGS regarding further opportunities to build the game of hockey in PR. Our GOAL is to revitalize minor hockey and create a sustainable program that can continue for many years to come! HOW TO DO IT In 2018, PRMHA created a new paid position – DIRECTOR of OPERATIONS (DOP). The task of undertaking the above work could not be done by a volunteer and required a person with the experience and skills to take on this task. The DOP is the face of minor hockey and is involved in every facet of its operation. Rick Hopper (resume attached) was hired for the position and is now entering his second year of a four-year contract to revitalize PRMHA.

DETAILED ECONOMIC IMPACT STATEMENT The following numbers are taken from the 2018/19 hockey season. As mentioned, minor hockey is a leader in Sports Tourism, this past year we hosted 7 tournaments including the BC HOCKEY PEE WEE T3 CHAMPIONSHIPS. These tournaments attracted a total of 50 teams, 41 of whom stayed for two days/nights and 9 stayed for 5 days/nights. An average team consists of 15 players who typically travel with their parents and oft times with extended family. Let’s consider that each team brought 45 people inclusive of players/parents. Over the course of the year our tournaments attracted 2,250 visitors who stayed in our community for a total of 87 days/nights. The entities that profit most from our programming & tournaments are BC Ferries, Hotels, Restaurants and the Recreation Complex. The following is a detailed description of what those numbers look like.

TOURNAMENTS BC Ferries Assuming each team travels in 15 vehicles, one per player, with 3 passengers (player plus two parents). One round trip cost is $165.40, therefore each team spends (15 x 165.40) $2481.00 multiplied by 50 teams the total expenditure is……………………..……………………. $124,050.00

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Hotels For the 2018/19 season we had 41 teams visit for two nights and 9 teams for 5 nights. Each team requires 15 rooms, one for each player/parents. Total number of hotel nights 1,905 @$120/night……………………………………………………………………………..….……$228,600.00 Meals Each team consists of 45 people who each spend on average $35/day for meals. The expenditure per team equals $1,575 daily. Forty-one teams spent 2 days and nine teams spent 5 days for a total of 127 days. The total expenditure…………………………..$200,025.00 Tournaments Sub Total = $552,675.00 Visiting Rep Teams Expenditures Using the same rationale as tournament teams and based on 24 games and 10 overnight stays. BC Ferries………………………………………………………………………………………………..……..$59,544.00 Restaurants……………………….…………………………………………………..……..………….……$15,750.00 Hotels…………………………………………………………………………………………………..…………$18,000.00 Visiting Rep Teams Sub Total = $93,294.00 PRMHA additional local expenditures The following is taken from the PRMHA “Statement of Operations” for the year ended March 31, 2019. Complex ice & other rental……………………….…………………………………………………….$94,236.00 Referees, monies paid to our local officials……………………………………………….…….$23,356.00 Player development costs for professional coaching………………………………………...$1,680.00 Director of Operations………………………………………………………………………….………….$7,300.00 Tournament expenses…………………………………………………………………………………….$16,082.00 Trophies and awards………………………………………………………………………………………..$2,262.00 Equipment – socks, jerseys & supplies…………………………………………………………….$10,864.00 Professional & Legal fees………………………………………………………………………………….$2,531.00 Office expenses…………………………………………………………………………………………….….$3,995.00 Fundraising – purchase of Grocery Card prizes……………………………………………..….$3,377.00 Advertising…………………………………………………………………………………………………….…$1,253.00 PRMHA local expenditures Sub Total = $166,936.00 Total Economic Impact of PRMHA Tournaments…………………………………………………………………………………….………….$552,675.00 Visiting Rep Teams…………………………………………………………………………………….……$93,294.00 PRMHA expenditures……………………………………………………………………………….……$166,936.00 Grand Total = $812,905.00

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PRMHA PROPOSAL The reduction in revenues from lower registration numbers hasn’t necessarily meant lower expenses. A case in point would be having 15 players on the ice for a game or practice costs the same as 30 players but results in half the revenue – our cost per player has increased. In fact, our operating expenses have increased with the addition of the DOP contract and other costs associated with our new operating model. We have increased fees to offset this new reality, but we are ever diligent to keep our costs to our members as reasonable as possible to keep kids on the ice! The business community has always been a strong supporter of minor hockey and we have created a new marketing plan to increase our sponsorship. We are looking at ways to create new revenue streams with Spring & Summer opportunities, this could create synergies between PRMHA and Complex staff for the delivery of these programs. To revitalize minor hockey, we need your help! We would like to enter into a 3-year agreement with the City of Powell River. At the end of this term we would look at renegotiating this agreement based on our situation at that time. This agreement would;

• Provide $12,000.00 cash grant. • Provide $12,000.00 in-kind use of Complex facilities. • Provide office space at the Complex. • Provide meeting room on a monthly basis to conduct our regular scheduled

board meetings. For this support PRMHA will advertise and recognize the CITY OF POWELL RIVER as a PARTNER of minor hockey. Note to reader: The above agreement would not supersede PRMHA’s ability to apply for one time Grant-in Aid for special events such as Provincial Championships or negotiations with the REGALS HOCKEY SOCIETY for fundraising, advertising or other opportunities.

Young hockey players come to Powell River for Coastal Canadian Cup hockey camp

PAUL [email protected]

Powell River’s second Coastal Canadian Cup hockey com-

petition brought 40 players together recently to contest for top honours in an internationally flavoured tournament at Powell River Recreation Complex.

Players were divided up into three teams, wearing the na-

tional colours of Canada, Russia and Sweden, with a three-day tournament format and hockey camp that lasted five days. The Coastal Canadian Cup drew 10 to 12-year old play-ers from Powell River, the Lower Sunshine Coast, Nanaimo, Campbell River and Seattle.

Coastal Cup coordinator Rick Hopper said there is no bet-ter place than Powell River to run a competition like this one.

“I’d always had in the back of my mind that a camp this style that was a combination of instruction and competi-tion would be good,” said Hopper. “You go to a hockey school these days and everybody spouts off about having the best power-skating instructor, or this elite guy, and ‘we’re going to get all of this instruction.’ When you are a kid of 10 to 12 years old and you go five days, and it’s just practices and

drills, it’s not fun.“What do kids like to do? Play games. What do parents like

to do? Watch their kids play games. I thought, ‘why not have a combination of that kind of thing?’”

Almost two years ago, Hopper said he had a Chinese hock-ey representative get ahold of him about running a tourna-ment for a team he would bring here from Beijing. Hopper said he started making some calls and came up with a coach out of Nanaimo who was interested in participating.

Hopper indicated he had a team from China that wanted to come and he wanted to put a tournament together, then asked if the coach could put a team together. Within two days, 16 kids wanted to go to a summer tournament.

Hopper said the Chinese team fell through but he decided »2

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PUCK PURSUIT: Scrambling for the puck outside the crease are Team Sweden and Team Russia players competing in the recent Coastal Canadian Cup at Powell River Recreation Complex. Team Sweden, comprised of 10 to 12-year-old hockey players, won the game 5-1. PAUL GALINSKI PHOTO

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to go ahead and do it. Last year, a total of 26 players came out, which formed the foundation of what is now in place, the Coastal Canadian Cup concept with a Canada Cup in-ternational flavour.

This year’s number of players ex-panded to 40 participants for the five-day camp, starting on Tuesday, August 6. The first two days of the tournament featured instruction, then a three-on-three mini-tourna-ment was held on the Thursday. The real tournament started on Friday, with three teams – Canada, Russia and Sweden – all in authentic-look-ing uniforms. Hopper said when the teams were formed and the uni-forms were displayed the players were “fired right up.”

Hopper is hoping that energy and enthusiasm will carry over into future offerings of the tour-nament. He said his game plan for next year’s event is to have four Canadian teams, with play-ers wearing international jerseys, a Chinese team, and an American team. A Chinese representative was in attendance at this year’s

event to watch the proceedings.“Maybe we’ll have six teams

next year and that would be really great,” said Hopper.

What he really liked this year is that the tournament has teamed up and partnered with the city, he added.

“It’s critical for them to have skin in the game,” said Hopper. “Right from the beginning I had no inten-tion of doing this as a private entrepreneur. I wanted to team up with the city and mi-nor hockey and that’s sort of what we have going right now. I wanted a multi-joint effort to get this thing off the ground.”

City manager of rec-reation Neil Pukesh said recreation complex staff thought the tourna-ment was a great idea, something new that had never been tried be-fore, so they worked with the orga-nizers. It has morphed into a great experience for the players.

“The players have been enjoying hockey non-stop,” said Pukesh. “It starts from the moment they wake

up to the moment they go to bed.”Pukesh said the tournament is

good for the local economy and tourism.

“It’s been going great; we’re hop-ing to build on it for next year,” said Pukesh. “It’s great for the kids to be involved in this. They meet new friends. It’s a great environment that’s really positive for hockey fans and hockey players.”

Pukesh said the city likes to see the recreation complex being used as much as possible, which is what prompted the interest in working with this program.

“We want to build this bigger and bigger and get more people in-volved,” said Pukesh.

In making the program run, vol-unteerism is an important compo-

nent for the tournament. Seven parents volunteered to assist in roles such as coaching and mar-keting. By not having all paid po-sitions, the tournament has been kept at a relatively affordable rate of $750 for five full days, including room and board, plus the hockey.

“That’s a pretty good deal; we think we’re onto something good,” said Hopper. “I know there is not

another camp like this anywhere. If you are looking for a summer instruction tourna-ment, there isn’t an-other. There is a ton of opportunity moving forward with it.”

Organizers will keep with the 10 to 12-year-old age

group going forward, with older atom league players and pee-wee-age players. Last year was atom age only, because the prospective Chinese team was comprised of atom-age players.

Organizers found that in a resi-dential setting, it was a challenge with the younger players. For most of them, it was the first time they

had ever slept away from home. There was a significant group of players who were a challenge as a result, being homesick.

Hopper said when the play-ers get to bantam age there is a bunch of different offerings on the competitive side and people are looking at sending their chil-dren to those opportunities, so the Coastal Canadian Cup hits the right demographic.

Moving forward, Hopper said there is still a lot of work to be done for next year in terms of recruiting and organizing. The buy-in locally could be better and Hopper thinks that will improve in the future.

“That was a little bit of a disap-pointment this year,” said Hopper. “I would have thought we’d get a little bit more, but I’m glad that I’ve had the experience of run-ning a school here before because I knew what a great venue the recre-ation complex is.”

He said the facility is fully self-contained, providing room for dry-land training at the rink, there is ice in the arena, a great facility to house the players, and a commer-cial kitchen upstairs to feed them.

1« COASTAL CUP

It’s great for the kids to be involved in this. They meet new friends. It’s a great environment that’s really positive for hockey fans and hockey players.NEIL PUKESHCITY OF POWELL RIVER MANAGER OF RECREATION

Organizers see potential in expanding competitive event

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Students receive academic credit for skills training and team practices

VANESSA BJERRESKOVPeak contributor

A new hockey academy at Brooks Secondary School is proving success-ful in its first month, according to staff associated with the program.

“The kids are excited and they’re in their element,” said Jodi Mastrodonato, the teacher head-ing up the program at Brooks. “They’re getting course credits for playing hockey, and they like not having to get up early for practices and having time after school for other activities.”

The hockey academy has been six years in the making and is a partnership between Powell River Minor Hockey Association (PRMHA) and School District 47. It runs from the beginning of the school year until Friday, January 31, 2020, the end of the semester.

“We looked at the other two at-tempts to run a hockey academy at Brooks and talked to the people involved,” said Brooks principal Bill Rounis. “We realized that we had to follow the school calendar rather than the hockey calendar. We were able to provide a counter-proposal to PRMHA, and they said yes. In fact, this model has already been so successful that we’ve had enquiries from two other organiza-tions in Powell River about start-ing other sport academies.”

Students in the academy are in grades eight through 12, with both boys and girls hockey represented. Grade eight and nine students practice two mornings per week in hockey skills and dryland fitness, and earn academic credits for a physical education course.

Grade 10, 11 and 12 students attend the academy five days per week: two days of hockey skills and dryland fitness, two days of midget team practice, and one day of academic work related to hock-ey, including topics such as coach-ing, history, taping and nutrition, among others.

Full-time students receive aca-

demic credit for a physical educa-tion course and an elective.

The program provides a cost-effective option for young Powell River hockey players looking to in-crease their skills.

“Some dedicated hockey schools can cost up to $40,000 per year in tuition, let alone billeting fees,” said Mastrodonato. “The academy fees for our program are $500 for the part-time and $1,500 for full-time students, and those fees cov-er the cost of bringing in profes-sionals to share their knowledge. The school district covers the cost of busing, and is providing aca-demic credit and school time for the academy.”

Joe Caldarone, who runs the hockey skills and dryland fitness training, sees the value in provid-ing this type of education close to home.

“We have lots of great hockey people here, and this program al-lows us to give back to the game and help the next generation,” he said. “When I was their age, I was passionate about getting better but I didn’t know how to do it. I wish I’d had someone to mentor

me, so now my goal is to be that mentor for them.”

The impact on the students is al-ready showing.

“I had one mother say to me she can’t believe her kid is doing home-work on a regular basis, and that he’s not late for school anymore,” said Rounis. “In the academy, if you’re late for school, you’re late

for practice. These kids are pas-sionate about hockey, and they won’t be late for practice.”

Anyone with enquires about the hockey academy program for September 2020 can contact Rick Hopper (PRMHA) at [email protected] or Jodi Mastrodonato (Brooks) at [email protected].

Hockey academy flourishes at Brooks Secondary School

HOCKEY SCHOOL: Joe Caldarone [left] gets the full-time students of the Brooks Secondary School hockey academy ready for a recent skills session at Powell River Recreation Complex. The hockey academy is new this year at Brooks, a partnership between Powell River Minor Hockey Association and School District 47. VANESSA BJERRESKOV PHOTO

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First Shift program makes introduction to the sport affordable

SARA [email protected]

Hockey may be considered Canada’s national winter sport, but costs as-sociated with equipment and lessons can be steep. This fall, a group of 30 children in Powell River are getting the chance to learn the game free of charge.

Canadian Tire’s First Shift program has come to the community for the first time, according to Powell River Minor Hockey Association director of operations Rick Hopper. Its aim is to make hockey more affordable for young children to try the sport and have fun.

“Normally the program costs $199,” said Hopper. “For that you get a complete set of hockey equipment head to toe, and ice time.”

However, Hopper said he was concerned that cost might still be a barrier to many families.

“If you’re really fired up about your kid playing hockey, certainly $199 is a deal,” he added, “but due to financial considerations, I felt that we may have trouble getting 30 spots filled.”

He contacted the Powell River Regals hockey club and the organization agreed to pick up the $199 fee for all 30 children, making the program accessible to everyone. Along with the Regals’ donation, the Powell River program is providing double the number of on-ice lessons.

“We’re going to do six ice times in the fall and then six after Christmas in the winter,” said Hopper.

New players will be learning from experienced volunteer coaches with a ratio of one coach per four young skaters. When the program was an-nounced Hopper said there was no need to advertise as the response through word of mouth led to it reaching capacity within 48 hours. The

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PRPEAK.COM Friday.October 5.2018 Vol.23 No.50 Canada Post Agreement 40069240

COOL SPORT: Declan Paul [centre], five, demonstrated the correct sequence to put on hockey gear with the help of Canadian Tire First Shift field manager Madison Stanul [left] and Powell River Minor Hockey Association director of operations Rick Hopper at a welcome event for new hockey players last week at Powell River Recreation Complex. Powell River Regals paid the $199 fee for each participant, making the program accessible to any child. SARA DONNELLY PHOTO

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hope is the program will spark interest and boost en-rolment in minor hockey in years to come, he added.

“We’re opening up the door for more kids and fami-lies to be interested in play-ing hockey,” said Hopper. “Hopefully we get some redemption to our minor hockey registrations next year from these kids who have taken the First Shift program.”

Although minor hockey numbers have dropped in recent years, Hopper said he is optimistic this decline is stabilizing as there appear to be more younger children in town. However, he does not anticipate the sport reach-ing the enrolment numbers seen in previous decades.

“There’s simply not as many children in Powell River as there used to be,” he added, “so maybe minor hockey is going to look a little different in the future.”

At the First Shift welcome event last week at Powell River Recreation Complex, enthusiastic would-be play-ers aged five to 10 were fit-ted for equipment. Together with their parents they watched the correct se-quence for putting on the new gear demonstrated on

fellow player, Declan Paul, five.

“He’s always wanted to play hockey,” said his moth-er Alison Paul. “This is a great way to try it out.”

Other parents said the sport was relatively new to them as well as their children.

“I’m from Ireland so there was no hockey there,” said

Paula Vasseur, who together with husband Kyle accompa-nied son Tiernan, seven.

“His cousins play hockey but he hasn’t had the chance himself until now,” said Kyle. “This is a great opportunity.”

Starting from scratch and building a hockey player takes countless hours, said

Hopper, but the learning and connections made are rewarding and can last a lifetime.

“That’s what it’s really all about: getting children en-gaged in the sport,” he said. “It’s not about them going to the NHL, it’s about them en-joying the sport and having a positive experience. That’s really our ultimate goal.”

It’s not about them going to the NHL, it’s about them enjoying the sport and having a positive experience.

RICK HOPPERPRMHA DIRECTOR OF OPERATIONS

1« FIRST SHIFT

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RE-ELECT JIM PALMfor Commitment to Community

CANDIDATE SPONSOR: Authorized by Jim Palm, Financial Agent • 604.414.5960

RE-ELECT

Jim Palmfor City Council

Why Jim Palm?• Experience and a continued commitment to

this community.• Proven track record as an effective and hard-working

City Councilor for the past 10 years.• Strong principles and integrity.• Accountable to Powell River’s citizens.

I believe in bringing people together to work towards common goals that benefit the citizens of this community. We need to foster a strong economy, support the renewal of local infrastructure and work to create and adopt a strong, affordable social plan.

If you support the direction we are moving in, and you value the lifestyle and amenities Powell River has to offer, vote for me to continue to work for you.

RE-ELECT JIM PALMfor Commitment to Community

CANDIDATE SPONSOR: Authorized by Jim Palm, Financial Agent • 604.414.5960

RE-ELECT

Jim Palmfor City Council

Why Jim Palm?• Experience and a continued commitment to

this community.• Proven track record as an effective and hard-working

City Councilor for the past 10 years.• Strong principles and integrity.• Accountable to Powell River’s citizens.

I believe in bringing people together to work towards common goals that benefit the citizens of this community. We need to foster a strong economy, support the renewal of local infrastructure and work to create and adopt a strong, affordable social plan.

If you support the direction we are moving in, and you value the lifestyle and amenities Powell River has to offer, vote for me to continue to work for you.

Regals cover fee for participants

RICHARD D .HOPPER

CONTACT:

WORKEXPERIENCE

OCAAHead Coach | Georgian College Grizzlies

1982-83; 1983-84

Training Camp Guest Coach | Vancouver Canucks1984NHL

Assistant Coach/Director of Player Personnel | Victoria Cougars1985-86WHL

Assistant Coach/Director of Player Personnel | New Westminster Bruins1986-87

BCHLHead Coach/General Manager | Delta Flyers

1987-88Head Coach | All-Star Game, Lower Mainland Division

1988Head Coach/General Manager | Powell River Kings

1988-89; 1989-90

COUNTRYWOODWORKERS LTD .

Owner | Powell River, BC1992-2012

Head Coach/General Manager | Victoria Cougars1990-91; 1991-92

POWELL RIVER REGALSHead Coach | BC Provincial Sr. "AA" Champions (Coy Cup)

2010Head Coach | BC Provincial Sr. "AAA" Champions (Savage Cup)

2010; 2012

PRMHACoach Coordinator | Powell River, BC

2010 - 2016Board Member | Powell River, BC

2010 - Present

Founder | "Stars" House All-Star Tournament2010 - Present

Manager | Atom Development Kings2014-2016

Coach/Manager | Pee Wee Kings2016-18

Director of Operations | PRMHA2018-Present

Email: [email protected]

Phone: (604)-223-4235

4103 Bowness Avenue, Powell River, BC V8A 0A8

BC HOCKEYDirector of Operations | U16 High Performance Camp

2015Director of Operations | U15 High Performance Camp

2015Manager | U16 BC Cup Camp

2016

AWARDS &ACHIEVEMENTS

Gold Medal Winners | OCAA Tier II1982-83

Coach of the Year | OCAA Tier II1983

Volunteer of the Year | PRMHA2015-16

Coach of the Year | VIAHA2011

Harvey Small Award | PRMHA2009-10

HOCKEY

Jamie Burt | PrincipalWestview Elementary School(604)-414-3595 | [email protected]

Russell Weber | Former Provincial CoordinatorBC Hockey Male High Performance Camp(604)-271-7833 | [email protected]

Brad Bombardir | Director of Player DevelopmentMinnesota Wild, NHL(651)-261-1345

REFERENCES

Brian Lundberg | Regional ScoutBrandon Wheat Kings, WHL(250)-510-4529

PLAYERSCOACHED

Doug MacDonald | University of WisconsinTim Krajnc | University of Alaska-Fairbanks

Brent Johnson | Princeton UniversityPeter Holmes | Bowling Green State University

Chris Dickson | University of North DakotaKevin Brown | University of Alaska-Anchorage

Trent Pankewicz | University of Alaska-Anchorage

Shane Henry | UMASS - Lowell

Jamie Burt | University of North DakotaDean Malkoc | Northern Michigan University

Larry Zinger | SUNY - Plattsburgh

Scott Mastrodonato | SUNY - Plattsburgh

Mike Loga | Dartmouth CollegeBrian Bethard | Colorado College

Brad Bombardir | University of North DakotaLes Sirota | SUNY - Plattsburgh

Brett Haywood | Brown University

Brent Riplinger | Northern Michigan University

Trent Leggett | University of Alaska-Anchorage

Scott Kirton | University of North Dakota

Craig McMillan | University of Denver

COUNTRYWOODWORKERS LTD .

Manufacturer of the Year | PR Chamber of Commerce2006; 2011

Runner-Up: Manufacturer of the Year | PR Chamber of Commerce2008; 2009

Finalist: "Value Added Wood Products" | MISTIC2006

WOOD 100 Award | Wood & Wood Products Magazine2007

'Top Exhibitor' Award | Fort McMurray Fall Home & Leisure Show2006

'Best New Exhibitor' Award | Canada West Furniture Show2000

'Best Display' Award | Powell River Home Show1996; 1997; 1998; 1999

Top Student: "Cabinet Making" | Georgian College of Applied Arts & Tech.1982-83

The direct economic impact on communities$2.6 billion is the amount that moves directly between communities in Canada each year as a result of the sport of hockey that – should the sport disappear – could potentially be lost from the market. The underyling contributions of these impacts can be categorized and quantified as follows:

The Economic Impact of Hockey in Canada

0%

20%

40%

60%

80%

100%

Mega-city LargeCity

SmallCity

Villagesand Towns

Percentage ofCanadian Population

Tourism Benefit ($)

27%

5% 8% 11%

77%

24%

18%

31%

Hockey-related tourism in small towns is a key driver of direct impact. Of the $2.6 billion in direct hockey-related impact, more than $1 billion flows into communities of less than 100,000 people. The chart below aims to illustrate the disproportionate direct impact per capita of hockey-related tourism in small towns and villages.

Hockey-related tourism is highest in small towns and villages

52% Tourism

31% NHL clubs and major events

10% NHL salaries that come back home

6% Corporate sponsorships

Job creation and volunteerism

150,000 Canadians volunteer for hockey (coaching, administration,

tournaments) at an average of 5 hours / week.

While thousands more work part-time

Canada has more than 5,000 full-time

jobs in hockey

are a part of our landscape

Hoc

key

Rink

s

7

186

420

10

165203

898

358

26

27 7585

90% of Canadians believe hockey is part of our cultural fabric

Hockey rinks are part of the landscape in Canada, with nearly 2,500 rinks reported in the country, led by Ontario (898), Alberta (420), Quebec (358), and Manitoba (203); British Columbia (186); Saskatchewan (165); New Brunswick (85); Nova Scotia (75); Prince Edward Island (27); Newfoundland (26); NW Territories/Nunavut (10); and the Yukon (7).

!

ICE!HOCKEY!IN!CANADA!

2015!IMPACT!STUDY!SUMMARY!THE!ECONOMIC,!SOCIAL,!COMMUNITY!AND!SPORT!BENEFITS!OF!CANADA’S!FAVOURITE!GAME!

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!

May!13,!2015!

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!

!

This!report!represents!the!summary!findings!of!a!multiNlevel,!detailed!secondary!research!project!that!took!place!in!

the!fall!of!2014!and!winter!of!2015.! !

THE$IMPACT$OF$CANADA’S$FAVOURITE$GAME$

The!fact!that!the!sport!of!hockey!plays!a!major!role!in!Canada’s!society!and!economy!is!clear,!

but! articulating! the! extent! of! that! role! has! not! been!undertaken!with! any!depth!or! scrutiny.!

Some!studies!have!estimated!the!impacts!of!a!particular!National!Hockey!League!(NHL)!club!on!

its!market!or! the!potential! impact!of!a!new!arena! in!a!market.!This! study!has!undertaken!an!

analysis!of! the!broad!array!of! tangible!and! intangible!economic,! sport,! community!and! social!

impacts! of! the! sport! of! hockey! in! Canada.! The! research,! led! by! prominent! Canadian! Sport!

Business!Researcher,!Dr.!Norm!O’Reilly,!the!Richard!P.!&!Joan!S.!Fox!Professor!of!Business!in!the!

Department!of!Sports!Administration!at!Ohio!University,!and!commissioned!by!Scotiabank!and!

Canadian!Tire,!conservatively! and! realistically! assesses! the! impact!of! hockey! in!Canada,! at! all!

levels!from!tangible!to!intangible!and!from!international!to!local.

RESEARCH$OBJECTIVE$

The!objective!is!to!provide!a!conservative!yet!accurate!assessment!of!the!impact!of!hockey!and!

thereby! its! influence! on! a! number! of! stakeholders! involved! in! the! sport,! including! hockey!

organizations,! leagues,! clubs,! athletes,! coaches,! corporate! sponsors,! tourism! organizations,!

governments,!and!researchers.!

!

UNIT$OF$ANALYSIS$

The!municipalities/CMAs!in!Canada!were!subdivided!based!on!the!population!(2011!Census!

Data)!of!each:!(i)!MegaNcities!(greater!than!2,500,000),!(ii)!Large!Cities!500,001!to!2,500,000),!

(iii)!Small!Cities!(100,001!to!500,000),!and!Towns!and!Villages!(less!than!100,000).!Two!further!

groups!were!assessed!–!corporate!Canada!and!hockey!participants!(i.e.,!those!who!play).!!!

!

METHOD$

Important!principles!guided!this!study:!(i)!undertake!realistic!and!conservative!estimates!and!

assumptions,!(ii)!limit!the!use!of!multipliers,!(iii)!the!unit!of!analysis!defined!as!communities,!

and!(iv)!include!the!intangible!impacts!of!hockey!in!a!realistic!fashion!and!justifiable!manner.!

The!data!reflects!the!2014!year.!Methodologically,!the!following!major!steps!were!taken:!

(i) First,!an!extensive!and!exhaustive!secondary!search!was!undertaken!of!published!reports,!partner!documents,!and!related!research!to!gather!quantitative!and!qualitative!data.!

(ii) Data!sources!were!recorded!and!validity!of!the!data!crossNchecked.!!(iii) Data!compiled!in!six!ways:!four!city!sizes,!corporate!view,!and!participation!flows.!!

(iv) In!cases!where!data!was!available!for!only!a!portion!of!population,!extrapolation!took!place!to!determine!an!overall!estimate!for!the!particular!level!of!the!unit!of!analysis.!!!

$

$

$

$

HOW$HOCKEY$IMPACTS$CANADIAN$COMMUNITIES$DIRECTLY$$Results!estimate!that!$2.6$billion!moves!directly!between!communities!in!Canada!each!year!as!a!result!

of!the!sport!of!hockey!that!–!should!the!sport!disappear!–!could!potentially!be!lost!from!the!market.!!

The!underlying!contributions!of!these!impacts!can!be!categorized!and!quantified!as!follows:!

• Tourism:!52%!

• NHL!Clubs!and!major!events:!31%!

• NHL!Salaries!that!come!back!home:!10%!

• Corporate!sponsorships:!6%!

!

Further,!using!an!accepted!industry!multiplier,!the!results!are!extrapolated!to!estimate!that!$5.1$billion!

is!the!direct!plus!indirect!impacts!between!Canadian!communities.!Although!the!study’s!specific!

objective!was!to!measure!impact!and!not!economic!activity,!additional!activities!were!reported!in!the!

analysis.!Although!it!is!not!to!be!considered!direct!impact!(or!incremental!benefit),!it!is!reported!that!the!

economic!activity!related!to!hockey!is!in!excess!of!$11.2!billion!annually!in!Canada.!This!activity!comes!

from!the!following!sources:!

!

• Tourism!(InterNcommunity!related!and!international!related):!47.1%!

• Spectator!Related!(all!levels):!Merchandise,!Events,!Souvenirs,!Fantasy,!Tickets,!Operations,!

Season!Passes,!Concessions,!Parking,!etc.:!40.5%!

• Participation:!Minor!Hockey!(registration,!equipment,!etc.):!3.4%!

• Professional!Players/Coaches!Related:!2.5%!!

• Corporate!Activity!(sponsorship,!activation,!marketing):!2.1%!

• Federations!(National!and!Branch):!1.7%!

• Facility!(Arena)!Operations:!1.1%!

• Capital!Investments:!0.9%!

• Participation:!Adult!Hockey!(registration,!equipment,!etc.):!0.7%!

$

$

$

$

$

$

$

$

$

$

$

$

$

TOURISM$BENEFITS$ARE$MOST$PREVALENT$IN$CANADIAN$VILLAGES$AND$TOWNS$!

Results!identify!a!number!of!additional!intangible!benefits/value!of!hockey!in!Canada.!!These!are!listed!

here!in!no!particular!order!to!highlight!the!numerous!significant!intangible!impacts!of!hockey!in!Canada.!

!!

1. Hockey!related!tourism!in!small!towns!acts!as!a!key!driver!of!direct!impact.!Of!the!$2.6!billion!in!

direct!hockey!related!impact,!more!than!$1!billion!flows!into!communities!of!less!than!100,000!

people.!The!chart!below!aims!to!illustrate!the!disproportionate!direct!impact!per!capita!of!

hockey!related!tourism!in!small!towns!and!villages!

2. Volunteerism!in!hockey!in!Canada!is!extensive!with!more!than!150,000!Canadians!volunteering!

for!hockey!(coaching,!administration,!tournaments)!at!an!average!of!5!hours/week!

3. Hockey!rinks!are!part!of!the!landscape!in!Canada,!with!nearly!2,500!rinks!reported!in!the!

country,!led!by!Ontario!(898),!Alberta!(420),!and!Quebec!(358),!and!Manitoba!(203);!British!

Columbia!(186);!Saskatchewan!(165);!New!Brunswick!(85);!Nova!Scotia!(75);!Prince!Edward!

Island!(27);!Newfoundland!(26);!NW!Territories/Nunavut!(10);!and!the!Yukon!(7).!

4. Canadians!spend!an!average!of!7!hours!per!week!engaging!with!hockey!during!the!season.!!

5. 5N10! years! after!moving! to! Canada,!NHL!becomes!most! followed! sport! (68%!as! fans)! for! new!

Canadians!and!10+!years!after,!80%!are!fans!of!the!NHL.!

6. More!than!180!Canadian!media!outlets!provided!in!excess!of!52,000!hours!of!“NHL!hockey!talk.”!!

7. 90%!of!Canadians!believe!hockey!is!part!of!our!cultural!fabric!

8. Many!communities!have!hockey!events!linked!to!remote!First!Nation!communities.!

9. Learn! to! Play! Hockey! Programs! are! common! in! hockey! with! more! than! 5,000! programs! and!

100,000!participants!each!year.!

$ $

APPENDIX:$IMPORTANT$TERMS$

Direct$Economic$Impact!–!in!taking!a!very!realistic!approach,!this!number!refers!to!the!

estimated!lost!movement!of!dollars!between!Canadian!communities!and!into!Canada!if!the!

sport!of!hockey!ceased!to!exist!tomorrow.!!Thus,!this!value!does!not!include!any!impacts!on!

Canadian!communities!that!could!be!argued!to!be!easily!‘replaceable’.!!

Indirect$Economic$Impact!–!this!term!includes!the!amounts!included!under!direct!economic!

impact!but!also!includes!a!multiplier!effect!based!on!the!idea!that!many!economists!support!

that!an!incremental!dollar!invested!in!particular!community!will!lead,!in!many!cases,!to!

additional!spinNoff!spending!in!that!community.!Thus,!for!this!study,!this!term!refers!to!the!

estimated!additional!impacts!of!the!spending!attributed!to!hockey!in!Canada.!

Economic$Activity!–!this!term!refers!to!the!entirety!of!the!activity!(i.e.,!spending)!in!the!sport!of!

hockey!in!Canada.!It!includes!many!items!which!are!‘replaceable’!and!do!not!provide!any!

incremental!value!to!a!community,!however,!activity!is!a!strong!representation!of!how!

important!the!sport!of!hockey!is!in!Canadian!communities.!!

$

$

AUTHORS!!

A!report!and!study!of!this!magnitude!relies!on!the!contributions!of!many!at!the!level!of!content!

creation!and/or!analysis.!!Thus,!this!report!reflects!the!input,!work!and!efforts!of!many!

individuals!who!are!acknowledged!here.!!The!lead!author!has!compiled!and!organized!the!work!

of!many.!

o!!!!!!!!!Gashaw!Abeza!

o!!!!!!!!!Jacques!Bellefleur!

o!!!!!!!!!Mark!Dottori!

o!!!!!!!!!Kimberly!Fleming!

o!!!!!!!!!Kevin!La!

o!!!!!!!!!Shaun!Lewis!

o!!!!!!!!!Emily!Anne!Mackeigan!

o!!!!!!!!!Norm!O’Reilly*!

o!!!!!!!!!Lauriane!Rougeau!

o!!!!!!!!!Braeden!Szucs!

*Lead!and!Corresponding!Author!!

proposal to the city of powell river...hockey is the complex’s #1 tenant with over $100,000 spent...

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