proposal streetball
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Proposal Social MediaPT. Djarum – L.A. Lights Streetball
Why Social Media Marketing is Worth Your Investment?
• A promotional channel for Content Distribution & Customer Acquisition
• Number #2 country in the world with most Facebook users is INDONESIA!
• INDONESIA is in the top 5 countries with the most Twitter users in the world!!
• A steady Stream of Information for: Research Feedback Building Relationships Engagement
The Social Media FunnelSo
cial
Med
ia Engage Crea
tes
Trust
Mov
e to
Action
How does engagement work?
Client : PT. Djarum L.A. Lights Streetball
Target Market : YoungstersLocation : All over IndonesiaPlatform : Facebook, Twitter and
L.A. Lights websiteObjective : More engagement with fans, more
interaction and more virality
Briefing
Marketing Plan
Viral
Viral
Viral
Viral
Viral
Viral
Marketing Plan• Development of Sophisticated Landing Pages on Facebook
(depending on package choice, varies from 1 – 3 times in six months)
Applications
• Photo Contest Application (Voting)
1. Every contestant can register and upload their photo with the theme “Street Style” via L.A. Lights Streetball website;
2. Every person who wants to vote on their favorite photo, can “like” the photo they want to vote on (via fbconnect) on L.A. Lights Streetball website;
3. Every time someone votes on a photo, this will be made viral by the vote appearing on the voter’s Facebook wall, which will be seen by all his friends on Facebook (a special thumbnail will be designed for this);
4. Every month (as long as the contest is running) there will be a winner announced with most votes, who will receive a price (to be determined);
5. Besides the person with the most votes, a random ‘voter’ will be chosen each month and will get a price as well (this to make this contest more attractive for people to join);
Goal:Generate traffic to L.A. Lights Streetball website and create viral buzz via this contest
Mechanism ‘Photo Contest App’
Applications
L.A. Lights Streetball Dunker
L.A. Lights DJ Scratchy
1. Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first;
2. In this game the player can perform ‘tricks’ during its jump to the basket to dunk;
3. Each level will become harder to perform the tricks;4. Once a player has played this game, his/ her highscore will be posted on his
Facebook wall for all his friends on Facebook to see;5. The player can also invite his friends to challenge him/ her and see who can get
the highest score amongst friends;6. Every month (as long as the game contest is running) 3 persons with the highest
scores will win a price (to be determined);
Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game and its prices and the L.A. Lights Streetball event
Mechanism ‘L.A. Lights Streetball Dunker’
1. Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first;
2. In this game the player has to ‘scratch’ his way through each level to get to the next level and collect points;
3. Each level will become harder to get the number of point you have to get to go through to the next level;
4. Once a player has played this game, his/ her highscore will be posted on his Facebook wall for all his friends on Facebook to see;
5. The player can also invite his friends to challenge him/ her and see who can get the highest score amongst friends;
6. Every month (as long as the game contest is running) 3 persons with the highest scores will win a price (to be determined);
Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game, its prices and the L.A. Lights Streetball event
Mechanism ‘L.A. Lights DJ Scratchy’
Applications (c)
• Sweepstakes Application (Undian Berhadiah)
1. Participants will be made aware via Social Media (Facebook, Twitter, etc.) regarding the Sweepstakes contest;
2. Before user can participate in the Sweepstakes context, they have to “like” L.A. Lights Streetball Facebook fanpage first;
3. Users will have to invite as much people as they can to get as much points as they can to win this contest (virality), which will definitely boost up the FaceBook fanpage enormously;
4. Every time a user invites a Facebook friend, they will get one (1) point. Whenever they will update their Facebook status, they will also receive one (1) point (with a maximum of one status update per day).
5. Every month (as long as the sweepstakes contest is running) the person with the highest score will win a price (to be determined);
Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the contest, its prices and the L.A. Lights Streetball event
Mechanism ‘Sweepstakes application’
Bulan 1 : Landing Page & Measurement
Bulan 2 – 4 :Development 1st Game
Application and deployment. Generate
traffic to LA Lights FaceBook fanpage
Bulan 5 – 7:Photo Contest
development and deployment. Continue generating traffic to LA
Lights Facebook fanpage and website
Bulan 8 – 10:Development 2nd Game
Application and deployment. Still generating traffic
Bulan 11 –12:Sweepstakes application
development and deployment. Still generating traffic
Timeline Twelve Months
Bulan 1 : Landing Page & Measurement
Bulan 2 – 3 :Development 1st Game
Application and deployment. Generate
traffic to LA Lights FaceBook fanpage
Bulan 4:Photo Contest
development and deployment. Continue generating traffic to LA
Lights Facebook fanpage and website
Bulan 5 – 6:Development 2nd Game
Application and deployment. Still generating traffic
Timeline Six Months
Content
• Edukatif (e.g. tips cara ngedunk, trik-trik basket, etc.)
• Informatif (e.g. berita/info terbaru ttg L.A. Lights Streetball event, etc.)
• Entertaining (eg. zodiak, tips/quotes tentang basket, kesehatan, etc)
Every month client will receive a management summary, containing:• Activities• Demographics• Impressions, etc• Growth fanbase online
Reporting
Paket BronzePRICE: IDR 35.000.000,- per month
DELIVERABLES:
• Facebook landingpage design (one time during 6 months);• One (1) viral application development and deployment on Facebook
(Photo contest application/ Sweepstakes application);• Daily content update/ real-time response on Facebook;• Dedicated Community Manager;• If chosen for Photo Contest Application, installment on L.A. Lights
Streetball website is included;• We will reach a minimum of 25.000 Facebook fans in six (6) months;
* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription
Paket SilverPRICE: IDR 50.000.000,- per month
DELIVERABLES:
• Facebook landingpage design (two times during 6 months);• One additional (1) viral application development and deployment on
Facebook, so a total of two (2) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 50.000 Facebook fans in six (6) months;
* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription
Paket GoldPRICE: IDR 75.000.000,- per month
DELIVERABLES:
• Facebook landingpage design (three times during 6 months);• One additional (1) viral application development and deployment on
Facebook, so a total of three (3) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 75.000 Facebook fans in six (6) months;
* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription
Paket PlatinumPRICE: IDR 75.000.000,- per month
DELIVERABLES:
• Facebook landingpage design (four times during 6 months);• One additional (1) viral application development and deployment on
Facebook, so a total of four (4) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 150.000 Facebook fans in six (6) months;
* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription
[email protected]@exodigitalagency.com
Address:eXo Digital AgencyJl. H. Syaip no 16E12420 Radio Dalam Jakarta Selatan
Tel : 021-7504242Email [email protected]