proposal joseph goodwin v1.1

8/3/2019 Proposal Joseph Goodwin V1.1

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Proposal No: Joseph/CA/May2009

Proposal for Development of Dynamic TravelWebsite and Booking Engine

Version 1.1

Presented ToDavid K

Presented ByDaniel O’ Brian – Sr. Business Dev. Manager

Revision HistoryDate Version Description Author

12th October,2009

1.0 Proposal for theDesign andDevelopment

Of Dynamic TravelWebsite – andBooking engine

DanielO’Brien

14th October,2009

1.1 Added additionalfeatures

Sudip Roy

ApprovalsDavid K. Accepted / Approved Signature

Sudip Roy Accepted / Approved Signature



Proposal – Website Development Version: 1.0

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Introduction :-

Maketick, Inc. was founded in Silicon Valley, CA in 2007 by a group of highly talented professionals in high tech, banking, commerce and networksecurity. Our principals come from diverse backgrounds in handling largeconsulting software projects, product development and product management,banking and commerce, and large-scale network security. The founders arevisionaries who understand the technology, market and the need for aconsumer technology.

We are an organization empowered with 50+ professional SeniorGraphics designers, Solutions Architect, Software Engineers, Project Managers,Accounts Directors, Creative Directors, and Sales Department.

Maketick, Inc. is a global IT service provider specializing in thedevelopment and delivery of successful high end Business Applications and ITConsultancy Services in a cost effective and professional manner. With the

Confidential Maketick, Inc.




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fundamental principle of complete customer satisfaction, we aim at securingthe position of the best in class service provider in the IT industry.

Maketick, Inc. brings you robust and integrated solutions, customizedand evolved for clients' from different industries all around the world. Thesesolutions have a strong technology platform and an efficient team with solidexperience that manages them.

Areas of Specialization:

- Web Design and Development Services.- Application Development & Maintenance Services.- Face book, My Space, Open Social and mobile Applications ( iphone,windows mobile etc ).- Offshore IT Consulting Services.- Content development and management.

Our objective revolves around:





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- Quality- Technology- Reliability- Transparency- Value for Money- Customer Satisfaction

With Maketick, Inc. you partner with a company whose solutions arebuilt upon experience in and beyond your industry and location. Our services

have managed overall costs, yet maintaining high levels of customersatisfaction. Your ability to see and manage your business real-time anywherein the world is a critical component of our solution. Timely, accurateinformation empowers you and Maketick, Inc. to make informed decisionsaffecting customer satisfaction and improving key performance indicators. Theprimary objective of Maketick, Inc. is to provide holistic technological solutionsto businesses which intend to compete in the omni-changing globalmarketplace.





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We allow our customers to:

- Reduce their operating costs.- Focus on their core competence- Expand their market reach- Implement Global operating model- Increase profit margins- Increase global skills

Stringent quality standards, exceptional skilled resources and areputation of exceeding customer's expectations are only a few attributeswhich define our company's capabilities. Moreover, our state of the artinfrastructure facilitates us to communicate with our clients on a 24/7 basiswhich is one of the determining factors for them in today's highly competitiveand turbulent market place.





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A Study on Website Requirements :

With Reference to your requirement the entire site will bedesigned with Professional design and theme related images & all thelikes will be managed in proper way, Apart from that we would like torecommend few things to meet the functional & Technical standards.

Recommendation to achieve functional, Technical & internationalstandard:-

Functional Standards:-

• There should be a ‘Creative Home page’ with ‘Banner’ Animation.Effective travel package advertisements, though, not a part of theinitial requirement specifications; but well displayed advertisementsblended in to the home page can attract users of a travel site.

• Location to IP mapping for all users coming to the page, to feed themappropriate information.

• The entire content should be presented with theme related images.





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• Integrated web 2.0 applications, possibly (twitter, facebook and etcintegration)

• Q&A Script

• Integrated Content Management System

• A database designed that can hold all transactions and all data relatedto the site.

• Each Sub pages should have a link to respective pages.

• There will be a common attribute need to maintain in all the pages to Take print , Quick links , location , Tell to friend

• The site will be designed in terms of proper site map, layout, browsercompatibility and professional presentation so that the visitor shouldget the required information from the presentation, with the minimumpossible time .

Design Standards:-

• A Creative & Concept based Design will be Developed.

• Usability based Design will be initialized.





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• Creative Custom made images can be developed to get the bestoutlook.

• We maintain W3C design standards by using XHTML (StructuredXML markup), CSS (Style sheets),

Technical Standards:-

• Images , content , layouts will be optimized for easy downloads

• SSM (Smart Slicing Method) will be followed for quick access of site

• Optimized controls, Client Validations, Server on demand basis will be

maintained in App development. Ex: Ajax usages etc.• Browser Capability - Site will be tested for proper display in Major

Browser.

• Search Engines – The website will be t promoted in the searchengines.

• Meta Tags - Title, description and keywords have to be placedproperly. Just for information meta tags are very important from sitepromotion point of view i.e. for listing your website to different searchengines/directories


http://www.w3.org/MarkUp/#xhtml1

http://www.w3.org/Style/CSS/#specs

http://www.w3.org/Style/CSS/#specs

http://www.w3.org/MarkUp/#xhtml1




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• Frames: Your website should not be developed by using Frames.Frames tend to cause problems with search engines, bookmarks,emailing links and so on, because frames don’t fit the conceptualmodel of the web as every page corresponds to a single URL.

Tools Used :-

Front-End Design Back-EndProgramming

Databases

Adobe PhotoshopMacromedia Flash MXMacromedia DreamweaverMXAdobe Illustrator

HTML, XHTML Java ScriptPHP , Drupal (can beused)XMLPERL

MySQL





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Process:-

We have proved, that by following the best web design processes, someextraordinary results can be achieved. Of course, that translates to unmatchedweb design which is far more superior to their competitor’s web site designs.


http://www.elixirwebsolutions.com/

http://www.elixirwebsolutions.com/




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Our belief is that we can match the best in best website design in theindustry and that is only possible because of our proven web design processwhich is as follows:


http://www.elixirwebsolutions.com/index.php

http://www.elixirwebsolutions.com/index.php




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Detailed ProjectSpecifications:

Requirements :

The web application is for takingairport parking reservations for

prescribed parking lots owners. It is amulti-tenant system that caters tothe needs of ‘car lot owners’ coupledwith the everyday need of a commonman, who looks for an effectivetechnology driven ‘airport parking’. Thus this application, when fullydeveloped will turn out to be an

Comments / Suggestions





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intelligent system which service 2distinct audiences/users :

1) Car lot owners – The need herethat the car lot owners need aneffective system to run theirsystem daily, generatingrevenues, providing service, andalso at the same time get real-time view of their sales andrevenues.

2) Airport Parking for a commonman – A technology driven (smsnotoification) with addedcustomer service needs is what acommon man looks for whenhe/she tries to park his/her car inthe airport parking lot. Inaddition to safe and secure





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parking, he/she may look foradditional services which will beoffered via this system

The system developed, will start out inthe US but will expand to otherInternational Airports.

There are two different three differentusers; Admin, Parking lot owners, and

Customers (people looking for parkingspaces.

Users / features : There are 3 distinct user types in thesystem:

Parking lot owners:





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This feature covers all the functionalfeatures that a car lot owner needs, ie

1) Profile setup2) Edit parking rates, taxes,

blackout dates and etc.3) Data segregation at the parking

lot owner level, i.e. a singleowner can have 3 parking lots,hence he/she should be able to

log in and check his individual lotof get a cumulative view of allhis lots.

4) Secure data access acrossdifferent tenants or parking lotowners.

5) Access and or review customerdata, reservation numbers and





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daily, weekly, monthly reports onsales.

6) Easy access of financial/revenuereports of each parking lot or acumulative view.

7) Notification setup – smsnotification to theparkers/customers and also tothe drivers/staffs for properrouting of traffic and airport

pickups.8) Setup of additional facilities in

the parking lot, ie. Car wash, cardetail , oil change .. etc.

9) Service notification – get notifiedfor the service a customer opts.

10) Payment setup and notification11) License reader integration –





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Integration with http://intertraff-parking-manager.findmysoft.com/) ;system so the when the cararrives, the software willrecognize the plate, pulls up thecustomers information and theCustomer Service reps will seethe name of the customer andcall them by their name. Before

even getting anything from thecustomer. This integration iscontingent on the applicationbeing able to upload data in theserver via common uploadmethods and or via the xml file.

12) A Bar code reader integrationand a Frequent Parker card -





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For frequent customers: a card(like a credit card) that has thecustomer's account numberembedded in the magnetic stripand a printed bar code. This way,if a Customer can hand the cardto the customer service rep,swipes the card or scans thebarcode and the custom. Againthe bar-code reader should be

able to pass data from the bar-code reader and or the slider tothe application and then transferthe data from the desktopapplication to the webapplication.

13) Co-brand Offers/Coupons –Intelligent Offers from the car lot





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owners to the customer (basedon differ algorithms such asnumber of times an user hasparked, the services thecustomer has opted for,customer good will and etc)

14) Affiliate offers – set up of different affiliates for ‘parking lotowners’.

15) Mining of customer

data/reviews to provide selective1-1 offers and promotions.

16) UI/UE Personalization - Parkinglot owners will be to change theskins/logo and etc, based ontheir organization color and etc.

17) Various activity based Reporting– Details of the reporting





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framework will be given in theSOW (statement of work)

18) Extensive testing and QA – Thecoding will be done with the bestprogramming practices andthere will be a dedicated QAteam allocated to verify andvalidate not only thefunctionality but also theperformance and the

expectations of the web users. The web application will also beconditionally simulated with10,000 users and runcontinuously for 24 -48 hrs tomake sure that the site performsunder load and also under stress.





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Customers: The feature set that the Customer getis not limited to these only:

1) Login to the system with secureUsername and Password. TheSystem will authenticate hiscredential and if valid it will takehim to his ‘my account’ page.

2) My Account page – showsinformation and transactionhistory.

3) Usable and intelligent searchfunction - Will need to be able tosearch from a pull down menu ora search box of the Airport thatthey want to park at and theservices that they intend to usewhile parked at the lot.





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4) Google map , reviews, tips andtricks content area

5) Select multiple dates and easybooking features.

6) Online reservation and bar-codedprint option.

7) Different payment options.8) Usable UI/UE – define UI/layout

based on cognitive analysis of user behavior.

9) Notification- Confirmationnotification and also ‘sms’notification.

10) Additional features – Customerscan opt for additional features( i.e. car wash and put a servicedate). Advanced features of service and service map will be





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provided which will do a conflictchecking and do scheduling of services.

Site Administration support: This is the Super Admin and will behave the administrative panel login forthe web application. Some of thefeatures listed here are

1) The site administrator will getthe access of secure adminpanel.

2) Admin will able to see all theuser and also parking lot ownerdetails.

3) Admin will able to monitor all thetransactions.

4) Admin will be able to change or





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update site rules and orcontents.

5) Admin can add/delete/modify,any user/parking lot ownerdetails and or transaction.

6) Logging and transaction map – The administrator will get thesite history of all the logging thathappens in the system alongwith all the transactions that

goes in the system.7) Site Audit – An auditing

framework will be put in place tomake sure that all the actions of customers/users/parking lotowners can be audited andcorrective action can be taken.

8) Site Analytics – site overview and





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SEO and SEM efforts.

Project Phases : This project has been divided into 3phases for effective delivery. Adetailed quality and stress testing plan will be published at the beginningof each phase. Each phase will besigned off will the SOW (statement of work) defined for each phases.

Phase I (Framework andlayout )

The following feature set will bedelivered in Phase I

1) All functionalities for





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Customers/Parking lot ownersexcept the integrations with the3rd party and also the intelligentmodule ( as defined in phase III)

2) Define UI/UE flow3) Define web application

characteristics (i.e. userbehavior, customer and parkinglot owner login andfeature/function map

4) Define and design multi-tenantdatabase for the application

5) Customer Features – login,booking, payment and etc.

6) Parking Lot Owner features –login, profile setup, datesetup/blackout dates, additionalfeature setup, reporting features





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7) Site Administration

*** A detailed SOW (statement of workwill be produced after awarding theproject.

Delivery Process

• Delivery -01 (Analysis and Feasibility)

In this phase, Maketick will doan extensive analysis of thepresent scope of the project andwill suggest for alternatives.

Deliverables

o A feasibility study

document / detailed





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functional specs.

o Suggested detailed

feature set for thewebsite.

o A detailed project plan,

suggesting variousstages of development.

• Delivery -02 (UI Design ;

phase I )All the screens and user flow is

designed/developed in thisphase.

Deliverables

o Various screen lookup

and UI flow diagram.





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o Wireframe designs ( fordesigns added in thescope).

o Html / XHTML

generation andIntegrated flowdiagram.

o Delivery-

03(DevelopmentPhase I)

Definition of the administrationmodule and otheradministration features of thewebsite.

Deliverables

o Site Administration





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document.

o Development of

Administrative features

o Project team can login

into the admin moduleand manage thesystem.

• Delivery -04 (Development;

phase II )Complete development of thefront end logic and linking thatwith the database. Theadministration with the front-end is integrated in this phase.

Deliverables





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o Delivery complete for

the project.

o Project team can login

and see the fullfunctionalities

o Delivery -05 (QA and Delivery)

Though QA is a part of eachdelivery model, we would likeput this as a delivery since atthis phase, we would love to doa black box testing and also runstress test in the system,defining real life loads. The loadprofiles will be obtained from





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the client team. Running loadprofiles with various userbehavior levels will help todecide the performance bottleneck points and will prevent anyerrors on go-live.

Deliverables

o Detailed test plan andtest status publication.

o Bug report generation

and fix.

Phase II( Integration with 3rd Party)

Notification –1) SMS texting for reminders to the





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Cost of Production: The cost of production of your project would be USD 6000. (For Phase I) The cost of production of your project would be USD 4500. (For Phase II) The cost of production of your project would be USD 1500. (For Phase II)

Time for delivery and Payment schedule: (Phase I)

The time frame for the production and delivery of your project would be 50-60

Business Days. A tentative project and payment schedule has been definedhere. A detailed project plan will be published upon project acceptance.

MilestoneDescription

Proj. StartDate

Proj. Enddate

FundsReleased

Amount

Phase I, Delivery-00

TBDProject

Acceptance TBD

$1500.00


http://intertraff-parking-manager.findmysoft.com/




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TBD TBD ----------N/A


TBD TBD TBD$1500.00


TBD TBD TBD$1500.00


TBD TBD ----------N/A

Phase I, Delivery-05 TBD TBD ** TBD ** $1500.00

Total ProjectValue, Phase I

--------- --------- ---------$6000.0

0

** Go Live date, Phase I – TBD





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Time for delivery and Payment schedule: (Phase II)

The time frame for the production and delivery of your project would be 30-45Business Days. A tentative project and payment schedule has been definedhere. A detailed project plan will be published upon project acceptance.


Proj. StartDate

Proj. Enddate

FundsReleased

Amount

Phase II, Delivery-01 (Official phaseII starts)

TBD TBD TBD $1500.00

Phase II, Delivery-02

TBD TBD TBD$1500.00

Phase II, Delivery-03

TBD TBD TBD$1500.00





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Total ProjectValue

--------- --------- ---------$4500.0

0

** Go Live date – TBD

Time for delivery and Payment schedule: (Phase III)

The time frame for the production and delivery of your project would be 15-20

Business Days. A tentative project and payment schedule has been definedhere. A detailed project plan will be published upon project acceptance.


Proj. StartDate

Proj. Enddate

FundsReleased

Amount

Phase III, Delivery-01

TBD TBD ----------$750.00





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Phase III, Delivery-02

TBD TBD ** TBD ** $750.00

Total ProjectValue

--------- --------- ---------$1500.0

0

** Go Live date – TBD

Terms and Condition :-

• Change request for content will be accepted within 7 days from thedate of final deployment.

• Client is responsible for photo licensing and related API’s that needs tobe integrated in the project.

• This Estimation Valid up to 15 days only from the date of issue

• Font & colors will be used as per existing Standards with subject toavailability

• The project duration can be extended up to max of 7 days.

• Maintenance and support of the Web application will be based on theAMC (Annual Maintenance Agreement) agreement.





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• The above mentioned price is subject to specified man hours.

• Project cost is calculated based on delivered page count.

• If any changes in above specification will lead to change in projectcost

• Web space and domain registration charges not included in this costour development cost.

• AMC Cost is not included in this agreement that will be treated asseparate.

Some of our business & technical approach to reach site visitor:-

• A professional touch to meet high levels of web standards.

• Browser compatibility

• Professional presentation So that the visitor should get the requiredinformation from the presentation, with the minimum possible timeand can send you the business query from the concerned sectionitself.





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• Meta Tags - Title, description and keywords have to be placedproperly. Just for information META tags are very important from sitepromotion point of view i.e. for listing your website to different searchengines/directories.

• Frames tend to cause problems with search engines, bookmarks,emailing links and so on, because frames don’t fit the conceptualmodel of the web as every page corresponds to a single URL.

•Product Section - This is the most important section and we must beconsidered for very high degree of professionalism. Good presentationand updated product info could only generate good number of business enquiries.

Appendix:-

1)Letter of Acceptance





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As the first step of the assignment, Client needs to issue aletter of acceptance with PO and 25% advance.

2) Lead Time

“Maketick, Inc “will commence the work of receiving theletter of acceptance and payment as per agreed payment terms.All efforts will be made by “Maketick, Inc “to finish theassignment at the earliest date.

3) Project Coordination

Client will provide timely clarifications and feedbacksought by “ Maketick, Inc “’s consultants ( designer anddevelopers) during the period of assignment. Client will have toallocate one Project Coordinator to interact with “ Maketick, Inc’sproject manager so that the outstanding issues can get resolvedat the earliest





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4) Confidentiality

Confidential information related to Client and “ Maketick,Inc “ will be protected by each other in confidential with the bestpractices of the respective companies.

5) Invoice & Payment

Invoice raised by “Maketick, Inc “should be cleared withintwo weeks. Invoice amount detail will be described very detailwith the role and resource consumption with hours. Maintenance

cost not included in this agreement.

proposal joseph goodwin v1.1

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