proposal for green team model at better place israel · 2012 better place 2 a world no longer...
TRANSCRIPT
Better Place Life cycle thinking in a business model
Inbal Sternberg
Global environmental manager
2012 Better Place 2
A WORLD NO LONGER
DEPENDENT ON OIL
"Better Place case study is
promising and sets an excellent
example for a significant
ecological innovation, as well
as revolutionary green growth,
that could serve as a model for
other industries and countries".
Better Place was chosen as one of
the OECD case studies
for “radical and systemic eco-
innovation”
2012 Better Place
BETTER PLACE VISION
3
A WORLD NO LONGER
DEPENDENT ON OIL
“HOW WOULD YOU MAKE
THE WORLD A BETTER
PLACE BY 2020?” DAVOS WORLD ECONOMIC FORUM, 2005
- 5 0 5 10 15 20
Other
Buildings and
agriculture
Industry
Transport
mb/d
OECD
China
Other non-OECD
Inter-regional (bunkers)
2012 Better Place
THE FUTURE OF OIL WILL BE DRIVEN BY TRANSPORT
4
Source: International Energy Agency, 2010
Change in primary oil demand in the New Policies Scenario, 2009-2035
All of the growth in oil use comes from non-OECD countries, mainly for transport, more than offsetting declines in the OECD in all sectors
2012 Better Place
Changing the ecosystem of the gasoline car
5
Noise &
air
pollution
Climate
change Peak oil
Economic
crisis
Renewable
energy
Smart
charging
Air quality
& silence
CO2
reduction
2012 Better Place 6
Translating the insight into a business model
• Company founded in 2007
• Company valued at 2.25B$, believed to be the one of largest
clean-tech investment in history
• Strong global investors and partnerships
2012 Better Place 7
Scaling
Better Place China
Better Place
Netherlands
2012 Better Place 8
Customer
service
Renewable
energy
Charging
and Switching
infrastructure
Electric vehicle
OSCAR
Li-ion battery
What are we about?
2012 Better Place 9
Israel: our pilot country
2012 Better Place
COMPANY POLICY* AND STRATEGY
10
* Excerpt from Better Place environmental, safety and
quality policy.
2012 Better Place
WE MAKE ELECTRIC CARS MAKE SENSE
11
BATTERY SWITCHING STATIONS Viable solution for range extension AND energy storage!
COST OF OWNERSHIP Separating EV ownership from the battery
ELECTRICITY IS ALREADY EVERYWHERE Using existing utilities for transportation (vs. gas/hydrogen)
SMART GRID-SMART CHARGING controlling and balancing the grid demand
OSCAR In-car software to manage the energy needs of the driver
Thank you for your attention!