proposal for corporate consulting
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Proposal for Corporate Consulting
This document is being submitted for the purposes of describing Franchise India’s qualifications. In order to describe its capabilities, Franchise India has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Franchise India contains trade secrets and confidential and proprietary information of Franchise India, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated-in whole or in part-for any purpose other than the company valuating Franchise India for the purpose of awarding a contractor assignment.
If an engagement is awarded to Franchise India, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Franchise India and the Company. If an engagement is not awarded to Franchise India, this document and any duplicate copy there of should be returned to Franchise India, or destroyed.
Family Businesses Industrial Houses
Conventional Businesses Export Houses...ARE SUFFERING????
R&R
...an Export House ...a HNIs
...into Family Business
...into Conventional Business
...an Industrial House
...an International Company
ARE YOU…
What Franchise India can do for you?
...in Starting a New Economy Businesses...in Diversification
...Finding out International Group for Tie-ups (through Technology Partner, Master Franchise, JV Partner)
...in International Licencing
This is the Right Time to Grow your Business...as others have done so far !!
Success Stories: New Economy Business
In the modern world, the question of professionalization and professionals is one that almost every Indian family business has asked itself after reaching a pivot point in its life cycle. India’s fourth largest FMCG major “The Dabur Group” did. And importantly, answered it correctly. The Burman Family, which owns Dabur Ltd. (consumer goods company), has is a good example of a family company that segregated management from ownership. It has a separate Family Committee that provides the vision and direction, but the day-to-day management rests with the professionals. The family has a formal structure for communicating with management.
The objective of entrusting all the new businesses of Hindustan Unilever Limited (HLL) under one senior head was to incubate, nurture and grow each of these businesses to a level which can then be integrated into the mainstream businesses for greater synergy. This was the part of their strategic intent vis-a-vis HLL has now appropriately aligned these businesses. This integration is a continuation of their overall effort to simplify the organisational structure and to bring the scale and might of one HLL into the marketplace.
Success Stories: Diversification
It was in the mid-1920s that Laxmanrao Kirloskar started manufacturing world class diesel engines for the first time in India. Sticking largely to engineering related products, it has grown over the next three generations. A majority of its revenue comes from its core businesses of castings and forgings, pumps, engines, electric motors, power equipment, and compressors. The Kirloskar Group is India's largest multi-product and diversified engineering group with sales exceeding $2.5 billion in FY12. The Kirloskar group operate in the specialised areas of power, water, air and gas solutions, grey iron casting and metal processing. The company exports to over 70 countries over most of Africa, Southeast Asia and Europe.
Started in 1879 is a textile company by Nowrosjee Wadia, this diversified group has registered a turnover of Rs 13,772 crore in FY12. The Wadia group now consists of three independently listed companies on the Bombay Stock Exchange (BSE). These include Bombay Dyeing (The textile flagship of India); Bombay Realty (Handles the land management and development of Wadia Group land owning); Britannia Industries (A company that sells Britannia and Tiger brands of biscuit); and Go Air (A low cost airline operating from Mumbai).
Into the fourth generation, the Godrej group is over a century old, having started by Ardeshir Godrej to make locks. The three generations that built the group added several products to the portfolio. From locks in 1887, to soaps in 1918 and refrigerators in 1958, the group has steadily grown over the years. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – the turnover of Godrej Group crosses 3.3 billion dollars in FY12.
Success Stories: International Group for Tie-ups
Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi. It was founded in 1976 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa. Bharti Enterprises owns various businesses spanning across telecommunications, retail, financial services and manufacturing. The company started with manufacturing bicycles before diversifying into various sectors. It entered into telecommunications industry in 1995. Bharti is present in various sectors with the largest revenue contribution coming from telecom industry.
Bharti Airtel Ltd. is the third largest mobile operator in the world, in terms of subscriber base, and has a presence in 20 countries. The company is India’s largest integrated telecom company in terms of customer base and offers mobile, fixed line, broadband, IPTV, DTH and enterprise services.
Bharti AXA is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. They offer a range of life insurance and wealth management products.
FieldFresh Foods is a joint venture between Bharti Enterprises and DMPL India Ltd. (a subsidiary of Del Monte Pacific Ltd.). The company offers fresh fruits & vegetables and processed foods & beverages in the domestic as well as international markets.
Bharti Enterprises tied-up with Walmart for opening a chain of retail stores all over India. The two companies, in August 2007, made a surprise statement that they have signed a wholesale cash-and-carry deal. The first Best Price Modern Wholesale opened in Amritsar in May 2009.
Success Stories: International Licencing
Arvind Mills, the flagship company of the Lalbhai Group, is a producer of composite manufacturer of textiles. Its headquarters is in Ahmedabad. It manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. It is India's largest denim manufacturer apart from being world’s fourth-largest producer and exporter of denim. In the early 1980s, the company brought denim into the domestic market, thus started the jeans revolution in India. Today it not only retails its own brands like Flying Machine, Newport and Excalibur but also licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through its nationwide retail network. Arvind also runs a value retail chain, Megamart, which stocks company brands.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.
How we do it...
Market dynamics and trends Industry growth rates (current)
& 5-year estimates Market Size Estimation Need & Demand Analysis Current Market Offerings &
Formats Market segmentation Market Share of Leading
players Growth projection & Drivers of
growth Competition Mapping
(Domestic & International), JVs 7Ps Analysis
Provide critical inputs in structuring of Deal with the Partners in Discussion
Get Involved in effective Negotiations representing the Interest of the Group
Bring benchmarks facts and figures in support of the Negotiation
Compliance & Legal Formalities
In-depth analysis to identify the most lucrative and high growth sectors
Detailed analysis in order to find out the industry, category and brands suitable for the client
Recommendation of brands based on the financial aspirations, operational capability, asset etc. and creating synergize between them
Creating Value Proposition for all the stake holders
Risk-Reward Analysis Sequencing meetings to
clarify doubts; if any
Advice regarding the selection of Partners
Shortlisting Partners based on selection criteria
Due diligence Business Plan &
Investment Scorecard
Introduction with filtered companies (Partners) and aligning of meetings
STAGE I: Market Opportunity Assessment
STAGE II: Identification, Evaluation & Recommendation
STAGE III: Partner Selection
STAGE IV: Deal Structuring
We follow a Four Phase stringent process to do this...
As your Corporate Consultant we would also...
How we do it...
Makes you aware of all business issues involved… Removes ambiguities… Minimizes your risks… Helps you make informed decisions … Lead you to success!
Value-Added Services
Confidentiality:
The information about the business model, operations, processes and other details would be kept confidential and
won’t be shared with any of our clients. Extra investigation and In-depth Analysis about the Brands & Sectors:
We would be helping the client in providing the information about current and past operations, their successes and
failures of various brands based on the field research performed by Franchise India. This information would be real-time
information, which might not be available on internet.
The Contract would be for a Period of 1 year
Franchise India would mobilize its engagement team to commence the assignment from the date of signing of the
engagement letter. Throughout the course of the engagement, Franchise India shall be in close discussions with the client
and keep them informed of the progress of the assignment work.
Engagement Fee for Corporate Consulting: INR 2,50,000* + taxesSuccess Fee: 3% of the Project Cost
Based on the scope of work, the consequent time that different team members would spend on the study and the seniority
of team members involved and also keeping in mind our abiding interest to foster a long-term relationship with you, we
propose the following fee structure.
*Note: All out of pocket expenses for the project team working on the project shall be borne by the client.
Post your feedback on the proposal shared and your confirmation, we shall send you a copy of the agreement & NDA. Signing of Agreement. Signing of NDA: Each member working on the project shall sign NDA and maintain confidentiality on all critical and
important information shared with us for the purpose of the assignment. Download Meeting with Key members / representatives from both the sides.
Way Forward
Franchise India has provided consulting, business development, marketing & recruitment expertise to the proprietors and
key management of hundreds of organizations throughout India and internationally, with a focus on improving profitability,
performance and accelerating growth. We believe our Client is well positioned to take advantage of their current
momentum and realize true growth potential in Indian as well as in International Market, through the structure and support
Franchise India can provide.
Conclusion
Franchise India: A Corporate Consulting Firm
The first company to introduce & develop franchising market in India Completely focussed on Franchise Ecosystem for last 16 years Serviced 1100+ brands across sectors covering 5 Continents A strong team of 700+ professionals with expertise in areas of Franchising 80,000 sq.ft of state-of-art office space across India Direct presence in 16 major cities of India The largest SME Media company in India
Why Franchise India !!
Privately held company with complete equity ownership with promoters One of the top 10 Management Consulting companies in India Largest B2B Exhibitor in India with shows being held over 80 cities in India Largest Indian B2B Advertiser in leading English dailies Largest network in service industry in India 95% of the total franchise fraternity refers to Franchise India before making a decision Media Presence: Over 500 articles on franchise & retail in external media in last year alone
Our Strengths
Franchise India
Franchise India Holdings Limited
(FIHL)
Franchise India Brands Limited
(FIBL)Francorp Bradford License
IndiaIndian Franchise Association (IFA)
Entrepreneur India
Franchise India Ecosystem
Marketing & Media
division of Franchise
India
Brokerage arm of
Franchise India
Franchising
Consulting division of Franchise
India
India's first complete licensing solution provider
India’s premier Industry
association
representing the
Franchise Sector
SME & Growth
Consulting division of Franchise
India
Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate.
How can we help in each evolutionary stage?
Business Evaluation Matrix to recommend servicesRange of services
Stages of exercises/ actions to be followed
Proof of concept Franchising as expansion tool
Franchise Expansion
Capital raising
Issues: Control & check
measures
Plan initiation required
Business model development
Growth plan
Feasibility& Market opportunity assessment
Facility proposition/ Offering analysis/Format analysis
Franchise offerings/ Review and
recommendations
Media plans & actionsRoll out strategy and
franchisee marketing & Recruitment
Raising the external fund
Concept stage
Our complete range of services
Market Opportunity Assessment
Review and Recommendations
Advisory
Franchisee Auditing
Conceptualizing & Building up the Franchise Idea
Feasibility Analysis
Business Plan Preparation
Financial Modeling and Financial
Analysis
Franchisee Search (Marketing & Recruitment)
India Entry Strategy
Range of Services
With 16+ years of experience in Franchising, Gaurav is the visionary force behind the India’s largest integrated franchise and retail solution company Franchise India Holdings Limited. Gaurav is popularly dubbed as the “Father of Indian franchising” and has consulted 250+ large and small corporations in making informed decisions about their Business Growth. Over 60 major American brands have consulted Gaurav regarding their expansion plans in India.
Gaurav has vast experience in tactical planning, headquarters and field support systems, marketing and expansion strategies, crisis management, Raising Capital, litigation support, mergers and acquisitions and the strategic restructuring of franchise systems.
Gaurav has authored three best seller books in Franchising - The Science of Reproducing Success, It takes two to tango & Take Charge! - in which he has culled his years of experience in franchising and growth consulting.
Gaurav Marya - The Visionary Force behind Franchise India
Our thought leadership initiatives in Franchising practice in India
First of its kinds; Discovery days organized in India
In all major metro’s and tier I cities
Approx 200 Discovery days until now and still growing strong!
It’s the first book written by a Indian author on the nascent field of franchising
The book is in its 5th edition of printing
Launch of industry & research papers on issues faced by franchisors
Knowledge seminars & conferences; a only franchisor meet in India.
30 knowledge seminars already organised
Initiated as the exclusive convene for the leaders
Annual meet for the franchisors looking to expand in Indian markets
Over 1200 Top Deals Executed in 2012-13
This is just a representative snapshot of over 1200 brands that Franchise India has worked with in 2012-13.
Nature of exact work carried out for any of the clients represented here can be referred through the link provide below.
https://www.dropbox.com/s/4forouvxrjkih05/1200-Top-Deals-Lite.pdf
Key Projects Executed
We have served leading corporations in their strategy development and execution
In India, over 500 companies consult us for their growth & expansion strategies
Häfele is a renowned distributor of furniture fittings, hardware and
architectural ironmongery.
Francorp conducted 360° analysis and training along with Business motivation
zonal workshop for its Franchise partners. Also
reviewed the financials as part of the FDP program.
Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India.
Francorp as the strategic alliance
partner of Reliance Footprint organised the Franchise meeting for getting the franchisees
on board.
Francorp worked with Warner Bros. Indian
Licence representative for “Tom & Jerry” brand.
Francorp conceptualised the licence business plan
for Tom & Jerry brand and also found out
licencee for upcoming Tom & Jerry Ice Cream
Parlour / Café.
Essar began as a construction company in 1969 and diversified
into manufacturing, services and retail.
Franchise India worked with Essar towards
establishing dealership network in Indian
Market for its retail operations.
Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm ) in charting
out the franchise business model as well
as standardize the existing business
model (Multi model approach) through a
Full Franchise Development Program.
We have served leading corporations in their strategy development and execution
In India, over 500 companies consult us for their growth & expansion strategies
Mom & Me stores from Mahindra Retail have been
built around the unique needs of mothers to be, young mothers, infants
and children up to the age of nine.
Francorp provided the consulting services
towards Strategy and model development to
Mom & Me.
Reliance Digital is an one stop shop with
wide product portfolio of around 150
international and national brands.
Francorp conceptualised the franchising strategy
and provided services towards acquiring pilot
franchisee.
Francorp analysed the Business model & roll
out plan for franchising format and acquired two pilot franchisee as part
of testing the viability of the model. Also
conducted Franchise Sales Training for the key
management for the implementation of the
franchise program.
Francorp prepared a Gap Analysis Report
based on Internal Capacity Assessment, conducted Training of
Management on Benchmark practices
and delivered a Performance
Measurement Tool for franchisee network.
Mother Dairy engaged Francorp for their Fruits & vegetable retailing business
referred as “Safal” to conduct audit for all
the existing stores and create a turnaround
strategy to improve the performance as well as sustainability of their
stores.
Major Brands on Board
and many more…
Leaders ENGAGE us!
Category Brand Serviced Benefits
Jewellery Strategy and franchise network acquisition. Established 350 franchised stores
Electronics Strategy & franchise network acquisition. 600 stores operational
Fruits & Vegetables Strategy Audit and Turn-around Strategy for Nation-wide expansion
Apparel Strategy and model development
Medicines/Chemist Strategy development and franchise network acquisition
Groceries & Convenience Store Format
Strategy Audit & franchise network acquisition
Car Care Strategy and franchise network acquisition
Clientele ListAbc Montessori City Look Future Group KFC Morellato – Italy Re Feel Cartridge Tech KidzAdidas Clara International Floral Hut Khadims Motilal Oswal Realtech
DevelopersThe Apollo Clinic
Air Hostess Academy Coffee Day Express Gitanjali Lifestyle Kidzee Mr. Orange Rebi The Corner Book StoreAnsal Api Coffee Republic GKB Opticals Killer Music World Reisswolf The Home StoreApollo Health And Lifestyle
Cookie Man Gloria Jeans Coffee
Koutons Mustang Jeans Reliance The Loot
Arch Crestcom Gold Souk Kshitij My Dollar Store Reynolds The Medicine ShoppeArchies CTC Gordan max Kwality Walls (HLL) Nerolac Paints Rosebys The Mobile StoreAsmi Cup & Cino Greggio Argento Kwik Kopy Nescafe Safe Express The Taco MarkerAt Home Cygnus Jewellery Habibs Lacoste New Zealand Natural Sangini Tikka ExpressAyush Therapy Center D’damas Hakoba Lifestyle Voltz Distribution Next Santa Barbara Polo TimexBang And Olufsen Debonairs Pizza HCL Lee Cooper NIIT SAP TitanBarista Diamond Hut HDFC Bank Levis Nilgiris Satya Paul Travel PortBarnie’s Coffee DLF Health & Glow Live-in Nilkamal Enterprise SBI Bank TVSBaskin Robins Dominos Pizza HP LJ Hooker Nina Ricci Watches Seashell UnitechBath Concepts Dosa Plaza HSBC LKP Shares Nirmal Lifestyle Shadi Point United Colors Of
BenettonBausch And Lomb Dulce Café Hughes Escorts Lotus Herbals NIS Sparta Shanghai Post US Dollar StoreBeningans Education One Hushes Net Lovable Numero Uno Shoe Tree VadilalBharat Students Educomp ICICI Bank M2K Odyseey Sia Art Jewellery VapianoBikanervala Emaar MGF IIFT Ma Foi Omaxe Sify i way VetaBody Spa International Era Impuls Madura Garments Oracle SONY ViaBPTP Essar Telecom
RetailIMS learning Magppie Osim International Spa Zieta Videocon
Candico ETP Inorbit Mall Manipal U Pantaloons Spykar Jeans VLCCCartridge Café Eureka Forbes ITZ Cashcard Maples Papa Johns Pizza Stained Glass
OverlayWelhome
Castrol Euro Kids J K Industries Mariella Burani Parasvanath Developers
Sign*A*Rama Westwood
Catridge World Excalibur J K Tyres Mary Brown Pinnacle Kids Subway WoodlandCeat Feather Lite JetKing Masala country Pizza Corner SuncityChabra 555 Ferns N Petals Juice Zone Max Pizza Hut TallyChange Fitness One Just Cavalli Mic & Mac Protocol TancleanChocolate Graphics Food Factory Just Cuts Microsoft Provogue TaraashCholayil Sanjeevanam Forever 18 Kent RO Systems Mobicare Quantum TATA Steel
Thank You
Franchise India Brands Ltd., F-89/11, Okhla Phase - 1, New Delhi – 110020Tel: + 91.011.40665555 | Fax: + 91.011.40665563 I Website: http://www.franchiseindia.com