proposal final sing

8/8/2019 Proposal Final Sing

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17th December 2009

NAME: Thai Thi Huong Giang

STUDENT ID: S3117184

GROUP: 1

TUTOR: Doan Mai Anh


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Golden Bell Communication Company702 Nguyen Van Linh Blvd, Tan Phong Ward

District 7, Ho Chi Minh City, Vietnam

(phone) 385 459 5959

(fax) 385 459 5957www.goldenbellgroup.com

PROPOSAL

FOR

THE SINGAPORE FUSION ART

FESTIVAL 2010

PAINT SPRAY ART SHOWCASE PROJECT17 December 2009
http://www.goldenbellgroup.com/http://www.goldenbellgroup.com/


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Introduction

Cultural festivals usually have to work hard to make it becomes more interesting and attract

more visitors. People do not want to stay long for the festival, especially outdoor events. In

addition, most the youth do not tend to participate in this kind of festival because the cultural

festivals have similar contents and monotonous activities. The Singapore Fusion Art festival is

not an exception. Therefore, it is suggested that paint spray art showcase is established. A

campaign has been recommended to position the Singapore festival as an innovative festival

and increase sponsorship amount through increasing the number of visitors.

Executive summary

Paint spray art showcase will first time intro a new art form that is known as a popular culture

of the American youth to Singaporean people. Although main tools of paint spray art are color

sprays as same as the graffiti, its theme and technique are different. The event will have taken

place in 6days. Before the event time, media release will be sent to the seventeen top media

outlets in Singapore to popularize the event. There is also a press conference to increase the

awareness of the citizens in Singapore. In addition, there are many advertisement activities to

remind the audiences about the event. Paint spray art showcase have five activities including

performance, contest, exhibition, talk show and the quiz, and Do It Yourselves. Visitors will

gain more knowledge about a new art form as well as a new culture through performance,

contest, exhibition, talk show. Furthermore, they will experience the event themselves when

participating in quiz and Do It Yourselves. In the event, people do not have only observing

learning, but also practice it.

Aim

Paint spray art showcase will introduce a new modern art form at the Singapore Fusion Art

Festival 2010 to the Singaporean people and tourists. This is the fist time that a popular culture

of American youth is introduced in Singapore.

Objectives

Attract 70,000 visitors to the event including 25,000 young people (school and

university students) in 6 days.

Make the visitors spend about three hours in the event.


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Fifty percent of event visitors participate all activities.

Use seventeen media outlets for the event to increase the awareness of media and the

community.

BackgroundPaint spray art is a new art form that is a part of American youth culture. This art form is the

brother of graffiti that is known as street art. Thus, it becomes a part of American young

peoples culture, especially hip-hop lovers. Generally, it is not beloved only by the youth, but

people and tourists in the US are also interested in it because it brings to the viewers a new

experience of art. With just some color sprays and pieces of carton, the artists will create

artworks in a few minutes. Although color sprays are also main tools of paint spray art, they

work on different subjects with graffiti. Paint spray art is normally performed on poster board

or wood while graffiti is performed on buildings, trains and the like, as opposed to more

traditional art surfaces. The artworks of paint spray are about surreal landscapes of planets,

comets, pyramids, cities, and nature scenes.

Proposal

The event has 2 periods with different activities:

Pre event time: activities are to prepare and promote for the event.

Media release: Invite the media to increase awareness of the citizens about the event.

Press conference: Is held before event to update and confirm the media about the

information of the event.

Advertising process: Publishing the print ad on the media is to increase the awareness

of citizens and remind them about the event.

Rehearsal: The crew has to test the activities to make sure everything will run smoothly

during the event time.

Event time: activities will happen on the event in 6 days from 4 9 February 2010.

Performance: Visitors have chance to see the process of doing a paint spray artwork.

Contest: The artists show their speed, creativity, and skills on the competitions between

the paint spray teams from the different clubs.


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Exhibition: The pictures are about famous architectural structures in the world such as

The Pyramids, Eiffel Tower, Tower of Pisa, and Statue of Liberty.

Talk show and quiz: An artist provides information about paint spray art and its culture.

Visitors have a chance to get prizes when participating in the quizzes.

Do It Yourselves: Visitors do a spray painting artwork by themselves with the

instructions of the artists.

Post-event: activities will have to evaluate the events success.

Evaluation meeting: Members of core team will have a meeting to collect the

information about the event.

Financial report: The actual spending amount will be calculated and compared with

the budget.

Benefits

The event is first time established at the Singapore Fusion Art Festival 2010 that will

introduce a new kind of modern art as a part of the American youth culture. It will bring a

new experience of art and new knowledge of American culture to the audiences. Thus, it

will create curiosity, attract peoples attention, and encourage their actions. The young

people will feel interested in the event because they can know a new popular culture of

the American youth.

To let people stay longer in the event, there are some activities for the visitors

experiencing the event by themselves. Besides the unilateral activities such as exhibition,

performance, talk show, and contest, there are two interactive activities including the quiz

and the Do It Yourselves. Visitors might receive the pieces of paint spray artwork as

prizes when participating in the quizzes. Moreover, they have chance to do paint spray by

themselves. These activities make the visitors feel interested in the event and tend to

spend more time to experience the event.

Paint spray art showcase will attract the medias attention because it introduces a new

art form, a new popular culture of the American youth and new activities at the Singapore

Fusion Art Festival 2010.


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Procedures

Media release will be sent to 17 media outlets, which have the highest readership to

inform about the event in advance.

o Newspapers: LianHe ZaoBao (Chinese), Berita Minggu (Malay), Berita Harian

(Malay), The Straits Times, The Sunday Times, Tamil Murasu(Indian), and The New

Paper (the youth).

o Radio: 95FM (English), Gold (English), YES 93.3FM (Chinese), Warna

(Malay) and Ria (Indian).

o TV: Channel 8, Channel U, Channel 5, Suria (Malay), OKTO (the youth),

Vasantham (India).

The press conference will be held at the Sheraton hotel in order to update and confirm

the media about the information of the event. The journalists will have a chance to do

paint spray by themselves by the instructions of the artists.

Advertising process: The Blue Leaf Company will be responsible for designing the

print ad. The target audiences of the event are unlimited, so the advertisement will appear

on different kinds of media to reach all the target audiences and remind them about the

event.

o Newspaper: The New Paper, The Straits Times, LianHe ZaoBao, Berita

Minggu, and Tamil Murasu.

o Magazine: I-Weekly, 8-Days, Her World, Elle.

o MRT: billboards and posters will be posted on the wall of MRT stations of red,

orange, and purple lines. The locations of the ad are the crowded areas where the

lines cross each other.

o Bus advertising: print ads will be put on some buses that have routes through

the crowded areas of Singapore such as Orchard Road, China Town, Little India and

Shenton Way.

o Internet: a page with full information about the event on Friendster network will

spread the news for most the young target audiences. Advertising banner on Yahoo,

LiveJournal.com, Blogger.com, and sina.com.cn is a suitable way to reach the young

target people.


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o TVC: Channel 8, Channel U, Suria (Malay), OKTO (the youth) and Vasantham

(India) will publish the TVC (30s) of the event.

Rehearsal: The artists will come to Orchard Road to locate their tents and prepare the

materials. The crew will check the sound, light, and stage.

Performance: The event needs forty American artists from Boys and Girls hip-hop club

and Star hip-hop club and Last for One hip-hop club. Fifteen tents will be set up along

Orchard Road from the Orchard Shopping Center to the Orchard Plaza.

Contest: ten artists from different clubs will compete with each other on the stage that is

located near the Centrepoint Mall.

Exhibition: 175 artworks of famous landscapes in the world will be on exhibition.

Along Orchard Road, five exhibition spaces display these pictures based on their

continental location.

Talk show and quiz: The leader of paint spray team from the Last for One hip-hop club

will hold the show on the stage near Centrepoint Mall. There are 150 quizzes and prizes

available for the event. The quizzes have diversified content that could relate to the

content of talk show, the paint spray process, and other information of the festival.

Do It Yourselves: ten artists will instruct the visitors doing the paint spray job. The

artists will provide all the safety materials for the participants.

Financial report: Employees of financial department of Golden Bell Communication

Company will do the financial report of the event. After that, they will compare with the

budget to evaluate how successful the event does.

Team meeting: the leaders of paint spray teams and employees of the company will

discuss about the problems happening during the event time. They will count the number

of people who participated in the activities and compare with the objectives. Moreover,

the team comes up with responses and opinions of visitors about the event. Since then,

they will send the report with full information of success activities, weakness to the

director of the Singapore Fusion Art Festival 2010.


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Schedule

Print ad design: 27 December 2009 to 9 Jan 2010

Advertisement: 15 30 January 2010

Media release: 28 January 2010

Equipment: 1 February 2010

Artist: arrive on 1 February 2010

Press conference: 2 February 2010

Set up: 3 February 2010

Rehearsal: 3 February 2010

Event: 4 9 February 2010

Post event: 10 13 February 2010

Qualification

Golden Bell Communication Company organized many successful events in Vietnam

The PR Manager of the company organized successfully the outdoor talk show of

President Bill Clinton in 2006 in Vietnam.

Golden Bell Company is the first Vietnamese communication company that was

awarded the Certificate of excellence of the Asia Pacific PR Award 2008 by Media

magazine (Hong Kong).

The company was awarded the best quality service agency of The Best Operation

Communication Agency 2009 by PR Vietnam association.

Golden Bell Company is one of the top ten well-known communication companies in

Vietnam.


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The PR Manager of the company has work experience in US and excellent education

background.

Budget

The event will cost totally about US $78,000.

Conclusion

Paint spray art showcase is not only to attract the visitors because of its newness and

amusingness but it is also a learning centre where the Singaporean people can gain their

knowledge about art and cultures. People will experience the new art form with both

observation and practice approaches. Through the event, the Golden Bell Communication

Company wants to increase people interested in the cultural festival and improve peoplesattitude about the cultural festivals.

For media enquiries contact:

Thai Thi Huong Giang

PR Assistant Manager - Golden Bell Communication Company

Cell phone: 0986216436

Email: [email protected]
mailto:[email protected]:[email protected]


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Media releaseFor Immediate Release

A unique art showcase from Las Vegas at Singapore Fusion Artfestival in February 2010

Singapore, (12 October 2009) Orchard Road for the first time will be transformed into

an unique outdoor exhibition spray painting showcase. Audiences will explore and

experience a new kind of art that is popular in Las Vegas. Moreover, the audiences can

travel over the world through the art in the exhibition. Hundreds of artists from all over

the world will gather at the Singapore Fusion Art Festival from 4 February 2010 to

introduce the worlds diversity of cultures with a series of events such as dance,

concert, music and exhibition.

Las Vegas artists will perform the spray paint art every night during the festival period.

With just some color sprays and pieces of carton, they will create art works in a few

minutes. Besides that, through the exhibition, audiences are able to travel to famousbeautiful spots and landscape of countries around the world such as The Pyramids,

Eiffel Tower, Piza Tower, Statue of Liberty and Golden Gate Bridge.

Singapore Fusion Art Festival organizer, Choi Seung Hyun said, Spray paint art is

different to its brother graffiti art. Color sprays are the main tools but spray paint artists

will lead the viewers to new experiences about art. This is a very absorbing activity.

Generally, when thinking about an artwork, we think that it takes a few days drawing

but with spray paint art, we can have a complete artwork in about ten minutes.


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Audiences have chances to understand more about the history of spray paint and its

development by talking with the artist Johanna Parker and win the works when

participating in the quizzes.

In addition, audiences can experience spray paint art themselves through a

demonstration. The artists will show the audiences how to do spray painting, then they

can do it themselves and take their own works home.

Spray paint artist, Johanna Parker said, Normally, when mentioning colored spray,

people just think of graffiti but actually spray painting has developed in another

technique. We hope that in the future, spray paint art will be popular and receive

supports and loves from the people, especially the youth as much as graffiti art has.

The Fusion Festival is an annual event which celebrates the cultural diversity of

Singapore through theatre arts, dance, music, visual arts and other art-related programs.

Today, it also introduces cross-continental cultures besides the regional ones in order to

strenghten ties with other countries. The Fusion Festival has been successful since

being established in 2004 by the National Arts Council of Singapore.



PR consultant


Email: [email protected]: www.fusionfestival.org.sin
mailto:[email protected]://www.fusionfestival.org.sin/mailto:[email protected]://www.fusionfestival.org.sin/


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Fact sheet

Singapore Fusion Art Festival 2009 Outdoor Spray Painting Art Showcase

Purpose

To introduce new kind of art from Las Vegas to Singaporean people and tourists to

open peoples knowledge as well as increase number of visitors.

To popularize this kind of art to the Singaporean youth in order to expand this kind of

art in Singapore such as opening spray painting clubs for Singaporean youth.

To participate cultural exchange festival to strengthen relationship between Singapore

and other countries.

Sketch of Painting Spray Art Showcase Fusion Festival

Spray painting spray showcase is a free entry event

A unique exhibition collects all artworks including 231 artworks about famous

landscape and spots of 70 countries all over the world from different artists

Spray paint art is an art form that is performed on poster board or wood while

differently, graffiti is performed on buildings, trains and the like, as opposed to more

traditional art surfaces.

This form of art is known as street art that normally performed on the street in large

metropolitan cities and crowded areas. The artworks are about surreal landscapes of

planets, comets, pyramids, cities, nature scenes.

Spray painting art showcase can serve at least 600 visitors for the event and about 100

visitors for the demonstration on the Orchard Road Twenty-three artists from Las Vegas will join the event.

Besides twenty tents along Orchard Road for the artists, some special tents are prepared

in anticipation of bad weather.


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Date, time and location

Spray painting art showcase will have occurred in 5 days from 4 February 2010 to 8

February 2010.

The showcase will begin from 4pm to 10 pm on the Orchard Road. There are about

thousands people pass by everydayPrograms Agenda

4pm to 10pm: People can enjoy the professional performances of twenty-three painting

spray artists

4pm to 10pm: the exhibition collects all artworks about famous landscapes and spots all

over the world from different artists

5pm, 7pm and 9pm: Competitions between artists

5.30pm, 7.30pm, and 9.30pm: There are talk shows of the artist Johanna Parker about

30 minutes about painting spray art and 15 minutes for the quizzes. Two people who

get right answers will receive an artwork as prize.

5pm to 9.30pm: There is a demonstration for audiences. There are four artists will

introduce and tutor how to do painting spray for about 15 20 people per time.

Participators also receive stuffs to protect their safety. The participators can take their

own works home.

Sponsors

Singapore National CulturalHeritage Department Budweiser Beer company

Bank of America

Delta Air lines

McDonalds

PepsiCo

HSBC

--End--

Golden Bell Event Company702 Nguyen Van Linh Blvd, Tan Phong Ward, District 7, Ho Chi Minh City, Vietnam



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PR consultant


Email: [email protected]

Website: www.fusionfestival.org.sin
mailto:[email protected]://www.fusionfestival.org.sin/mailto:[email protected]://www.fusionfestival.org.sin/

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