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Genre:The genre I have decided to base my magazine on is Pop music; this is an abbreviation from the word ‘popular’. This describes that it is the most listened genre thus the majority of the audience purchase this type of magazine. Additionally, from my research, I have found that several well-known artists have adapted to being a pop artist. These artists generally have the largest fan base for example; Justin Bieber, One Direction, Chris Brown etc.

Publication:IPC Media formerly known as International Publishing Corporation is the UK's leading consumer magazine and digital publisher. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. ICP engages with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Such brands includes NME Magazine. this is both an advantage and disadvantage as NME Magazine attracts people who are interested in the Rock genre- this shows that there a gap for my magazine as it is a complete different genre.

The audience I have decided to target are mostly female; this is because research shows that this gender purchase magazines than males do. The age I would like to target are people aged 13-21; I have chosen this as there is a huge number of people that are in that age range as well as it is generally this audience that tend to buy magazines than other agesas well listen to music.

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