Proposal #1:

Skyshow 2002

Contributor: Jefferson Pilot Communications

RAB's Nontraditional RevenueProposal Collection: Volume #7

PRESENTING SPONSORSHIP

Chrysler/Jeep Salutes American Heroes

Jefferson Pilot Communications offers Chrysler/Jeep exclusive access toan event acknowledged as a Charlotte Tradition,

SkyShow 2002

The city’s official Fourth of July Celebration

SkyShow 2001 saw Charlotte’s Fourth of July Celebration return to thestreets of downtown Charlotte with amazing success. An expanded Kid’sZone, Recording Artists Evan and Jaron and Blessid Union of Souls, and

great food and fun created the largest event in Skyshow history. 40,000 to50,000 patriotic Charlotteans joined Jefferson-Pilot Communications, 107.9

the LINK, 1110 WBT-AM/FM and our sponsors as we wished AmericaHappy Birthday!

Now Chrysler/Jeep may enjoy exposure at the center of SkyShow 2002 byserving as the Official Hero’s Jeep Liberty Lounge and Presenting Sponsor.

Submitted by Kevin Russell

AS ONE OF TWO EXCLUSIVE SKYSHOW 2002PRESENTING SPONSORS,

CHRYSLER/JEEP WILL RECEIVE

EXCLUSIVE CATEGORY SPONSORSHIP:

¯ Complete and exclusive rights to SkyShow 2002 within theautomotive category.

HERO’S JEEP LIBERTY LOUNGE SPONSOR:Jefferson Pilot Communications will create a special VIP tent next to themain stage. The area will be designated exclusively for Veterans andsponsored by Jeep. Representatives from the Armed Services will act ashonor guard greeting each veteran as they enter with salutes. As veteransarrive they will sign a commemorative mobile billboard and will be given abutton saying “I’m an American Hero – Jeep Salutes Veterans.” Theveterans and guests will be able to enjoy snacks and cool drinks in an air-conditioned tent. Jeep will create a special video greeting card featuring ourlocal heroes to be sent to our troops overseas by recording messages fromthe veterans.

Jefferson Pilot Communications will be responsible for:20 x 20 tent with air conditioningTables, table covers and chairsDecorationsSnacks and drinksVideographer and editing session of video messagesButton/ribbon for veteransStaff to man this special areaDelivery of video to troops overseas

BROADCAST SUPPORT:

¯ Inclusion of Jeep and the Hero’s Jeep Liberty Lounge in 150recorded, 30-second promotional announcements to air onWBT AM/FM (June 4 - July 4).

¯ Inclusion of Jeep and the Hero’s Jeep Liberty Lounge in 185recorded, 30-second promotional announcements to air on 107.9 theLINK, WLNK (June 4 – July 4).

¯ Inclusion of Jeep in 125 live 10-second promotional announcementsto air on 107.9 the LINK, WLNK (June 4 – July 4).

¯ Forty (40) 60-second commercials focused on the patriotic theme ofthe event, the $500 rebate available to veterans and acknowledgingJeep’s sponsorship of Skyshow 2002 and the Hero’s Jeep LibertyLounge.

¯ Forty (40) 10-second commercials focused on patriotism, the $500veteran’s rebate and acknowledging Jeep’s sponsorship of Skyshow2002 and the Hero’s Jeep Liberty Lounge.

SKYSHOW.NET INTERNET EXPOSURE:

¯ Tile ad on the skyshow.net homepage and every page within the site(6 pages). This is a dedicated site for Skyshow accessible throughboth wbt.com and 1079thelink.com.

¯ Logo inclusion on the Sponsors/Vendors page.

VIP VIEWING PARTY TICKETS:

¯ Ten (10) passes to the exclusive VIP Viewing party made availablefor employee incentives and/or consumer sweepstakes.Includes food and beverage for 10 guests.

VIP PARKING PASSES:

¯ Eight (8) VIP Parking Passes to SkyShow 2002.

ON-SITE SIGNAGE:

¯ Inclusion of Jeep logo on a minimum of 75 street light bannersdisplayed on Tryon Street in downtown Charlotte throughout theentire month of June.

¯ Logo recognition on one of two 20’ x 20’ stage banners at the twomain performance stages.

¯ 18” x 36” Booth sign displaying company name.¯ 18” x 18” logo on four sponsor tower banners.

LOGO INCLUSION:

¯ Charlotte Observer marketing campaign promotingSkyShow 2002 and the Hero’s Jeep Liberty Lounge (minimum twoads).

¯ Creative Loafing marketing campaign promotingSkyShow 2002 and the Hero’s Jeep Liberty Lounge (minimum twoweeks).

Skyshow 2002Newspaper and Tabloid Circulation

Charlotte Observer 184,500 dailyGaston Gazette 31,031 daily

Charlotte Leader 36,000 weeklyCharlotte Post 30,000 daily

Charlotte’s Best 4,000 monthlyCreative Loafing 65,000 weekly

PA ANNOUNCEMENTS:

¯ Jeep and the Hero’s Jeep Liberty Lounge featured in Public AddressSystem Announcements live from stage during the event (minimumfive announcements).

MEDIA RELEASES:

¯ Acknowledgment of Jeep as the Hero’s Jeep Liberty LoungeSponsor and Presenting Sponsor in all media releases including, butnot limited to, the Charlotte Observer, Gaston Gazette, Charlotte Post,Charlotte Leader, Charlotte’s Best, and Creative Loafing.

Skyshow 2002Newspaper and Tabloid Circulation

Charlotte Observer 184,500 dailyGaston Gazette 31,031 daily

Charlotte Leader 36,000 weeklyCharlotte Post 30,000 daily

Charlotte’s Best 4,000 monthlyCreative Loafing 65,000 weekly

DISPLAY AREA:

¯ Four (4) 10’ x 10’ tents in our high-traffic event site for vehicledisplay, and interaction with consumers.

INVESTMENT FOR EXCLUSIVE SKYSHOW 2002 HERO’S JEEPLIBERTY LOUNGE AND PRESENTING SPONSORSHIP

ONLY one (1) Hero’s JEEP Liberty LoungePresenting Sponsor package available.*

*SkyShow 2002 Sponsorship packages are non-cancelable.

Campaign sold for over $40,000.