propaganda techniques what the advertisers really don”t want you to know!!

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Propaganda Techniques What the advertisers really DON”T want you to know!!

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Page 1: Propaganda Techniques What the advertisers really DON”T want you to know!!

Propaganda TechniquesPropaganda Techniques

What the advertisers really DON”T want you to

know!!

What the advertisers really DON”T want you to

know!!

Page 2: Propaganda Techniques What the advertisers really DON”T want you to know!!

What is Propaganda?What is Propaganda?

Visual MediaTV

MagazinesBillboards

Sound MediaRadioMusic

LiteraturePolitical Propaganda

AdvertisementsPsychological Propaganda

Propagandais an appeal to the emotions

as opposed to the mind or intellect in order to persuade a person to believe something

Visual MediaTV

MagazinesBillboards

Sound MediaRadioMusic

LiteraturePolitical Propaganda

AdvertisementsPsychological Propaganda

Propagandais an appeal to the emotions

as opposed to the mind or intellect in order to persuade a person to believe something

Page 3: Propaganda Techniques What the advertisers really DON”T want you to know!!

BiasBias

Similarities of a product are matched

Important differences are ignored

Inaccurate conclusion is drawn on too little evidence

Similarities of a product are matched

Important differences are ignored

Inaccurate conclusion is drawn on too little evidence

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Page 4: Propaganda Techniques What the advertisers really DON”T want you to know!!

Bait and SwitchBait and Switch

Advertisers lure you in with one product for a good deal and then try to get you to buy a more expensive model.

Advertisers lure you in with one product for a good deal and then try to get you to buy a more expensive model.

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Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month." Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car — it has a lot more options, and it will only cost you a few more dollars a month." (Photo by Scott Jacobs)

Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month." Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car — it has a lot more options, and it will only cost you a few more dollars a month." (Photo by Scott Jacobs)

Page 5: Propaganda Techniques What the advertisers really DON”T want you to know!!

BandwagonBandwagon

Appeals to a number of people “Everyone is buying it.” It has a “Join the crowd,” theme.

Appeals to a number of people “Everyone is buying it.” It has a “Join the crowd,” theme.

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Page 6: Propaganda Techniques What the advertisers really DON”T want you to know!!

Repetition Repetition

Repetition in advertising is when the name or logo of the product, store or object being advertised is repeated at least 4 times throughout the ad.

Repetition in advertising is when the name or logo of the product, store or object being advertised is repeated at least 4 times throughout the ad.

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Page 7: Propaganda Techniques What the advertisers really DON”T want you to know!!

Emotional WordsEmotional Words

words that will make a consumer feel strongly about someone or something

words that will make a consumer feel strongly about someone or something

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Page 8: Propaganda Techniques What the advertisers really DON”T want you to know!!

Glittering GeneralitiesGlittering Generalities

Eye catching ads but very loose, meaningless statements.

"God, country, Mom and apple pie"

Eye catching ads but very loose, meaningless statements.

"God, country, Mom and apple pie"

Page 9: Propaganda Techniques What the advertisers really DON”T want you to know!!

TestimonialTestimonial

Propaganda that uses a well-known expert, athlete, or famous person to endorse a product.

Propaganda that uses a well-known expert, athlete, or famous person to endorse a product.

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Page 10: Propaganda Techniques What the advertisers really DON”T want you to know!!

StereotypeStereotype

Conforming to a general pattern

Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.

Conforming to a general pattern

Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.

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Page 11: Propaganda Techniques What the advertisers really DON”T want you to know!!

TransferTransfer

Buyer hopes to get something more than the product itself

No words are used by the person endorsing the object/product

If I buy the product, I might get LOVE, POWER, FAME, WEALTH, POPULARITY OR SEX APPEAL.

Buyer hopes to get something more than the product itself

No words are used by the person endorsing the object/product

If I buy the product, I might get LOVE, POWER, FAME, WEALTH, POPULARITY OR SEX APPEAL.

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Page 12: Propaganda Techniques What the advertisers really DON”T want you to know!!

Plain FolksPlain Folks

Average/ordinary people endorse

Wants you to trust the judgment of an average person

Average/ordinary people endorse

Wants you to trust the judgment of an average person

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Page 13: Propaganda Techniques What the advertisers really DON”T want you to know!!

EuphemismEuphemism

Definitionpleasant sounding word(s)

for somethingunpleasant

3 TypesSoftener - lessen harsh reality

Impressor - tries to raise the importanceDisguiser - tries to cover a defect

Examplesdentures instead of false teethunderarms instead of armpits

preowned instead of used

Euphemism

Definitionpleasant sounding word(s)

for somethingunpleasant

3 TypesSoftener - lessen harsh reality

Impressor - tries to raise the importanceDisguiser - tries to cover a defect

Examplesdentures instead of false teethunderarms instead of armpits

preowned instead of used

Euphemism