PROPAGANDA

By Paige Fullerton

WHAT IS PROPAGANDA?

Propaganda is designed to persuade it’s intended audience to think

and behave in a certain manner.

It’s purpose is to influence and manipulate the audience emotion,

behave and attitudes.

It is the manipulation of information to influence public opinion.

It uses a number of different techniques, such as emphasizing bits

information.

NEGATIVE OF PROPAGANDA

Many people associate propaganda in a

negative way because it was used in a powerful

way in the wartime.

The countries who were at war used radio,

newspapers, posters and other media to get

people to join the army. For example Uncle

Sam, a representation of America, encouraging

people to join the army.

POSITIVE OF PROPAGANDA

However this propaganda can be used

in a positive way, it can be used the

selective presentation of information to

reach the public with the goal of

promoting health ,safety and other issues

that the public would be interested by.

Even during the wartime there were

helpful posters to warn the public.

PROPAGANDA EXAMPLES

Name calling-Trash-talking another product or person, "mudslinging", "ad hominem

attacks"

Testimonial -A famous person recommends a product; also political endorsements

Plain Folks-Appealing to regular people's values like family, patriotism

Bandwagon-An appeal to be part of a group.

Card-stacking- Manipulating information to make a product appear better than it is often

by unfair conparison or omitting facts.

Transfer-A appeal which helps a person to image themselves as part of a picture.