Traditional Promotion Techniques

Tra

dit

ion

al

Pro

moti

on

Tech

niq

ues

Contests

Contest: Participants create or do something and a jury selects the best.

Sweepstake: Sweepstakes are similar to a lottery, any entry can win.

Give-away: Any person who applies gets the reward (usually limited with a certain

number of people)

Other Promotions

Coupons and vouchers

Point card, loyalty card, gift card

Instant Discount

Free Gift

Bonus Packs & Buy 1 get 1 free, etc.

Family & friend specials (e.g.. Introduce a friend to get a discount)

Discounts for certain people & special occasions (Specials for students, specials

for X team fans)

Bundling of existing products (if you buy X1 product, you can get X2 product

discounted)

Sampling, free Sampling, trial kits

Traditional Advertising ChannelsAdvertising

Message

Digital

Online (Web advertising, email marketing, etc.)

Social Media

(sns marketing, blog marketing)

Other digital (Apps, digital displays, etc.)

Traditional

Newspapers

Newspaper ads

Sponsored content

Others

Magazines

Magazine ads

Sponsored content

Other

Radio

Radio commercial

s

Sponsored content

Other

TV

TV Commercial

s

Sponsored content

Other

Outdoors

Trains & transportation

Sports

Public areas

Interactive billboards

Other areas

Marketing Calendar

Marketing Calendar

January New Year Coming of Age travel planning New year wishes (health)February Valentines Day Beginning of Spring The Health Day Setsubun Moving outMarch White Day Hina matsuri Graduation Spring cleaning New product launches in Japan (March-Sept)April Cherry Blossom New fiscal year Showa day New TV series Back to schoolMay Mother's day Children's day Greenery day weddings Golden WeekJune beginning of summer /Rainy season startsOchugen Father's day annual bonusJuly Tanabata Festival Fireworks Festivals summer salesAugust O-Bon Festivals Mount Fuji climbing sporting events high-school baseballSeptember back to school Respect for the aged dayGrampa/grandma day New product launches new tv seriesOctober Halloween autumn leaves Sports day shopping for the fall pink ribbon eventNovember Shichi-go-san Culture day labor Thanks giving day Preparation for job huntingDecember Christmas/New year bon-nenkai Oseibo annual bonus winter sports, Omisaki

No Ideas? No Problem!

• Think about a recent marketing campaign or advertising campaign you were impressed by. You can you propose similar things.

• Think about the activities of competitors. You can propose similar things.

• Think about moments when the target market needs the product most. You can propose reaching them at those times.

• Can you provide something (product, information, service, entertainment, etc.) for free so that more people will be aware of your brand and like your brand?

• Can the brand make people promote/recommend the product voluntarily, how?

• Can the brand do something and get free media coverage? How?