promotional strategies & print ad for cold creams

ASSIGNMENT OFMARKETING MANAGEMENT

ONPROMOTIONAL STRATEGIES & PRINT AD FOR

(COLD CREAMS)

SUBMITTED TO:- SUBMITTED BY:-

Mr. Rajan Girdhar Varun Puri

Lec. Marketing Management R 322 A 09

10800464

L o v e l y S c h o o l o f B u s i n e s s

L o v e l y P r o f e s s i o n a l U n i v e r s i t y

“MARKETING MANAGEMENT”

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Contents

a. SALES PROMOTIONS

b. SALES PROMOTIONAL STRATEGIES

c. METHODS

d. ADVERTISEMENT

e. STRATEGIES

f. PRINT AD FOR TOOTH PASTE

g. CONCLUSION


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S a l e s P r o m o t i o n

A sales promotion strategy is an activity that is designed to help boost the sales of a

product or service. This can be done through an advertising campaign, public relation

activities, a free sampling campaign, a gift campaign, a trading stamps campaign,

through demonstrations and exhibitions, through prize giving competitions, through

temporary price cuts, and through door-to-door sales, telemarketing, personal sales

letters, and emails. The importance of a sales promotion strategy cannot be

underestimated. This is because a sales promotion strategy is important to a business

boosting its sales.

While developing a sales promotion strategy for the product (COLD CREAMM) it is

important to keep the following points in mind.

Consumer attitudes and buying patterns, Brand strategy, Competitive strategy,

Advertising strategy, and other external factors that can influence your products

availability and pricing.


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S a l e s P r o m o t i o n S t r a t e g i e s

There are three types of sales promotion strategies:

1:-A push strategy

2:-A pull strategy or

3:-A combination of the two

A 'push' sales promotion strategy involves 'pushing' distributors and retailers to sell

your products and services to the consumer by offering various kinds of promotions

and personal selling efforts. The basic objective of this strategy is to persuade

retailers, wholesalers and distributors to carry your brand, give it shelf space, promote

it by advertising, and ultimately 'push' it forward to the consumer. Typical push sales

promotion strategies include; buy-back guarantees, free trials, contests, discounts, and

specialty advertising items.

For Example: Ponds Cold Creams

Pond’s offer different cash discounts to the retailers for different quantities.

2% discount on 10000 Purchase

3% discount on 15000

4% discount on 25000

or

Ponds offer

A PVC jar Free on Purchase of 100 (100gm) Cold Cream.


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A 'pull' sales promotion strategy focuses more on the consumer instead of the reseller

or distributor. This strategy involves getting the consumer to 'pull' or purchase the

product/services directly from the company itself. This strategy targets its marketing

efforts directly on the consumers with the hope that it will stimulate interest and

demand for the product. This pull strategy is often used when distributors are reluctant

to carry or distribute a product.

For Example:

Ponds offer low introductory prices to the customers like in case of their new product

AGE MIRACLE,

They give some complementary gifts.

A 'combination' sales promotion strategy is just that; it is a combination of a push and

a pull strategy. It focuses both on the distributor as well as the consumers, targeting

both parties directly. It offers consumer incentives side by side with dealer discounts.


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Methods of sales promotion for Cold Cream

some of the most common methods used in sales promotion strategies include:

Coupons

Price discounting

Sampling

Mail in offers and rebates

Refund and premium offers

Group promotions

Frequent user/loyalty incentives

Point-of-sale displays

I n t r o d u c t i o n t o

A d v e r t i s e m e n t

Advertising is the means of informing as well as influencing the general public to buy

products or services through visual or oral messages. A product or service is

advertised to create awareness in the minds of potential buyers. Some of the

commonly used media for advertising are T.V., radio, websites, newspapers,

magazines, bill-boards, hoardings etc. As a result of economic liberalization and the

changing social trends advertising industry has shown rapid growth in the last

decade.

Advertising is one of the aspects of mass communication. Advertising is actually

brand-building through effective communication and is essentially a service industry.

It helps to create demand, promote marketing system and boost economic growth.

Thus advertising forms the basis of marketing.


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M a j o r M e t h o d s f o rA d v e r t i s i n g C o l d C r a m s

E-mail messages:-These can be wonderful means to getting the word out

about the business. In this we design a e-mail software to include a "signature

line" at the end of each of our e-mail messages. Many e-mail software

packages will automatically attach this signature line to our e-mail, if we

prefer.

Magazines:-Magazines ads can get quite expensive. Find out if there's a

magazine that focuses on your particular product. If there is one, then the

magazine can be very useful because it already focuses on your market and

potential customers.

Newspapers:- Almost everyone reads the local, major newspaper(s). You

can get your business in the newspaper by placing ads, writing a letter to the

editor or working with a reporter to get a story written about your business.

Radio announcements :- A major advantage of radio ads is they are

usually cheaper than television ads, and many people still listen to the radio,

for example, when in their cars. Ads are usually sold on a package basis that

considers the number of ads, the length of ads and when they are put on the

air. . A major consideration with radio ads is to get them announced at the

times that your potential customers are listening to the radio.


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Television ads:-Many people don't even consider television ads because of

the impression that the ads are very expensive. They are more expensive than

most of major forms of advertising. However, with the increasing number of

television networks and stations, businesses might find good deals for placing

commercials or other forms of advertisements. Television ads usually are

priced with similar considerations to radio ads, that is, the number of ads, the

length of ads and when they are put on the air.

Web Pages :- You probably would not have seen this means of advertising

on a list of advertising methods if you had read a list even two years ago.

Now, advertising and promotions on the World Wide Web are almost

commonplace. Businesses are developing Web pages sometimes just to appear

up-to-date.

Special events -- These tend to attract attention, and can include, e.g., an

open house, granting a special award, announcing a major program or service

or campaign, etc.


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P r o m o t i o n a l A c t i v i t i e s

t h r o u g h M e d i a

Articles that you write -- Is there something in your product about you

having a strong impression? Consider writing an article for the local

newspaper or a magazine. In your article, use the opportunity to describe what

you're doing to address the issue through use of your product.

For example we do get good examples of product based articles in tribune, where

sometimes products also compared

Press kits -- This kit is handy when working with the media or training

employees about working with the media. The kit usually includes information

about your business, pictures, information about your products, commentary

from happy customers, etc


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P r i n t A d v e r t i s e m e n t f o r

C o l d C r e a m

Print media offer a stark contrast to broadcast media. In general, the two main print

media – magazine and newspapers – have many of the same advantages and

disadvantages.

Format elements, such as ad size, color, and illustration, also affect print ads. A minor

rearrangement of mechanical elements can improve attention – getting power. Four

color illustration increase ad effectiveness and cost. one print ad campaign that

successfully created a brand image of a tooth paste.


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C o n c l u s i o n

After analyzing all the things have conclude that the promotional strategy is very

important tool of marketing in today’s market scenario. It is very helpful to improve

the image of company/product in the eyes of customers. Promotional strategy is a best

medium to send the message to the customers by advertisement. Advertisement is

important to build the image of product in the eyes of customers. There are many

media to advertise such as newspaper, magazines, radio, TV & print ad etc.Radio is

the best and cheapest way of advertisement. Without advertisement or sales

promotion we can not reach the customers and send them to message. These strategies

are also important to increase the sale of products of any company.


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REFERENCES

http//www.pomds.com and

http//www.laberdom.com.

promotional strategies & print ad for cold creams

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