Promotional offer

2008/2009

BASKETBALL PARDUBICEmore than 50 years of tradition

About BK Pardubice a.s.

Basketball club Synthesia Pardubice entered new period of its actions with reference to more than 50 years of tradition in Pardubice. Thanks to tight cooperation with Pardubice town hall matches of A-team BK Synthesia Pardubice have started to take place in ČEZ Arena since season 2006/2007. ČEZ Arena is one of the most advanced sports halls in Czech republic. Surly this circumstance contributes to highest attendance to matches in Mattoni NBL - the latest record is 4 250 spectators watching Synthesia Pardubice against ČEZ Basketball Nymburk (7th Jan 2007).

Club gained new strategic investor Natland Group in spring 2007 which led to transformation from civic association to ambitious incorporated company BK Pardubice a.s.

To play long-term and high-quality basketball based on clear advanced professional pillars is the main vision of BK Pardubice.

TOP team Mattoni NBL, Czech Cup, EP

Marketing aiming high attendance, partners, media…

Youth strong project´s background

Scouting teamwork

Background fans, supporters

Charity supporting projects by our patronage, taking action against drug use, visiting hospitals, handicapped children…

Pillars of projectOur vision is based on tradition

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Mattoni NBL bronze medals

European Cup 3rd place

Czech Cup 3rd place

Attendance: 1st place in MNBL

Representation: in all categories

A-TEAM 2007/2008so-called bronze season

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MATTONI NBL 2007/2008BK Pardubice – bronze team

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Attendance Attendance (home-ground + host-ground) …50 000 + PO Total attendance Mattoni NBL 280 000

BK Pardubice- návštěvnost v Play-off vs ostatní,průměr 3 220 lidí/utkání

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Clearly the highest attendance in CZ - BK Pardubice ČEZ ARENA

The highest attendance at home-ground in MNBL 2007/2008

The highest average attendance at 1 match (1 500)

The highest attendance at play off: 3 matches – 10 000 people, which is the highest average in play-off

The highest attendance at one match MNBL (3 500 people)

Celková návšteva Mattoni NBL 07/08

Pardubice; 37500

Prostějov; 37307

Ostrava 30000

Nový Jičín 29600

Sadská; 5988

Liberec 9561Děčín 21500

Brno 9000

Ústí n.L. 6641

Nymburk 21000

Kolín 10052USK Praha 12150

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27.10 TV broadcast 8.ŕound BK Pardubice - ČEZ Basket Nymburk

09.11 TV broadcast 11.round BK Kondoři Liberec - BK Pardubice

01.02 TV broadcast 25.round USK Praha - BK Pardubice

16.03 TV broadcast 35.round BK Sadská - BK Pardubice

04.04 TV broadcast 40.round Geofin Nový Jičín - BK Pardubice

09.04 TV broadcast 41.round BK Pardubice - ČEZ Basket Nymburk

06.05 TV broadcast play-off BK Pardubice – BK Děčín

09.05 TV broadcast play-off BK Děčín - BK Pardubice

13.05 TV broadcast play-off ČEZ Basket Nymburk - BK Pardubice

16.05 TV broadcast play-off BK Pardubice - ČEZ Basket Nymburk

20.05 TV broadcast play-off ČEZ Basket Nymburk - BK Pardubice

TV broadcasts 11 + identical number of reruns (more than 2 200 min)

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AIM: Conception of work with basketball talents from all categories

U18 JUNIORS (EXTRALEAGUE)

U18 „B“ JUNIORS

U16 CADETS (EXTRALEAGUE)

U16 „B“ CADETS

U14 TRAINEES

U14 „B“ TRAINEES

U13 OLDER UNDER-TRAINEES

U12 YOUNGER UNDER-TRAINEES

U11 YOUNGEST UNDER-TRAINEES

Coaching: chief coach + 6 coaches standing behind youth scores

Youth of BK Pardubicetradition, hatch of excellent players, the top in CZ

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Advertising on the playing field

advertising on boards around playing field

new LED BANNERS – ELECTRONIC BANNERS

Advertising on electronic cube in ČEZ Arena

Advertising in arena background (VIP room, press room, corridors, stairs)

Logos on outfits and team sportswear

Advertising in printed materials of BK Pardubice

Vehicles of team members, V.I.P. cards, season tickets, bulletins, web pages,

sponsorships

Sponsorships packages set (club partner)

Advertising on BK Pardubice web pages

Other options - individual projects

We are able to arrange price chart according to your personal requests or arrange price chart of selected products.

Elementary offer of advertising products„Our professional touch as a instrument for your marketing strategy.“

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Outfits, shorts, WARM UP, track suits

Price chart depends on position, size of logos

Media actions:

Printed materials, newspapers, www- coverage, tabs…

TV- live coverage, recordings, commentary, running commentary, statistics….

Advertising on the outfits…and other A-team sportswear

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LED BANNERS – highly advanced technology for advertisingMedia actions: TV- live broadcasting, recordings, news coverage…

Photos: newspapers, www, bulletins…

Events: Mattoni NBL and other according to contracts (MČR rowing…)

Advertising banners is ČEZ ARENANEW LED BANNERS

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Media actions: TV- live broadcasting, recordings, news coverage…

Photos: newspapers, www, bulletins…

Events: Mattoni NBL and other according to contracts (MČR rowing…)

Advertising on the playing field

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Advertising on the cubein ČEZ Arena

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V.I.P areas (advertising board)

Press room (advertising board)

Vehicles of team members

FANSHOP and E-FANSHOP

Promotional goodies

Cheerleaders

Other support

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Almanac Mattoni NBL

Time-out, Yearbooks

Orders of matches

Posters, cards of team members

Wallpapers

Invitation cards, business cards,

headed papers, card calendars

Printed materials, downloads, IT

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Web pageswww.bkpardubice.cz

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FANPOT- project to increase attendance

in ČEZ ARENA

For every record breaking attendance at

home ground, BK Pardubice dedicates 20%

of entrance fee to charity.

Current FANPOT will be noticeable during

matches and presented in media and web

pages

We aim to break MNBL attendance

records together with fans and

supporters since 1st match of the

season.

SHOW during matches as a link to project

FANPOT

CHEERLEADERS

BREAKDANCE and other activities

Mascot

Anthem

Player's parade

PR basketball events in schools

ČEZ ARENA SHOWFANPOT – whole-seasonal project for fans

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Marketing – we aim to approach sport

fans beyond the boundaries of

Pardubice, that is why our attraction zone

links with medium-term and long-term

vision

Active support – debating with players

and signing autographs in selected areas

Passive support – posters, printed

material, media,

Events - with transport companies,

partner companies, city authorities etc.

Export of basketballbeyond the boundaries of Pardubice

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ČEZ Arena Pardubicebasketball temple of Czech Republic

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TOP project – future visions and ambitions, clear pillars

Conceptual work with youths – future

ČEZ ARENA

SHOW during matches

EVENTS – representations, exhibitions, MČR

Tradition – more than 50 years of tradition

QUALITY and PROFESSIONAL TOUCH

Why BK Pardubice?

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BASKETBALL PARDUBICEmore than 50 years of tradition

We highly appreciate your positive approach. We trust that together we could reach an agreement about cooperation which would be beneficial both for your company and Basketball Pardubice and also for general public.

We are ready to further specify all ways of cooperation, possibly to join you to look for new options to promote your company.

We would be more than happy to present you with actual sponsorship package

Kind regards

Miroslav Havlíček

Chairrman of managing board

BK Pardubice a. s., V Ráji 311, 530 02 Pardubice

Mobile: +420 602 703 709, Fax: +420 466 303 979

At the end

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